Campaign articles from May 2011

Campaign archives from May 2011

Steve Gatfield takes global helm at Naked.(Naked Communications)(Brief article)
May 27, 2011... Steve Gatfield, the former chief executive of Lowe Worldwide, is joining Naked Communications as its global co-chairman. Based in New York, Gatfield will work alongside the Naked founder Jon Wilkins, who also becomes co-chairman across...

Agencies line up for Unicef creative brief.(United Nations Children's Fund)(Brief article)
May 27, 2011... Unicef, the United Nations Children's Fund that campaigns for the rights of children, is seeking a global agency to handle a campaign in the run-up to Christmas. The charity has begun approaching agencies with a request for proposal....

Saab puts pounds 70m global ad task up for pitch.(Brief article)
May 27, 2011... Saab, the Swedish car marque, is looking for a lead agency to handle its estimated pounds 70 million global ad account. The car brand has issued a request for information with a view to appointing an agency to create global ads that can be...

RAC picks Rapier for pounds 7m DM and digital.(direct marketing)(RAC Motoring Services Ltd.)(Brief article)
May 27, 2011... The RAC, the breakdown service, has appointed Rapier as the lead agency on its pounds 7 million direct marketing and digital business. Rapier will replace the independent direct agency Balloon Dog and the digital shop Glue Isobar on the...

Ladbrokes in pounds 8m review.(Brief article)
May 27, 2011... M&C Saatchi on alert as bookmaker approaches agencies about creative account. Ladbrokes has called a review of its pounds 8 million advertising account, which is currently with M&C Saatchi. A number of agencies have been approached...

Editor's Perspective - Why Hegarty's creative ethos remains timeless.(John Hegarty)(Editorial)
May 27, 2011... It's said that the British don't much like to applaud success. We'd rather shout-on the underdog than wallow in the triumphs of the victorious. But wallowing is definitely in order this week. It's time to wallow in Sir John Hegarty and his...

London 2012 sites prove a tough sell - Less than half the outdoor sites have been sold to sponsors.(Brief article)
May 27, 2011... Official sponsors have snapped up less than half of the outdoor sites available during the London 2012 Olympic Games, according to media buying sources. Following the initial rounds of a bidding process with total reserve prices set at around...

Ella d'Amato takes on new role as Drum MD.(Omnicom Media Group)(Brief article)
May 27, 2011... Omnicom Media Group has promoted Ella d'Amato to the role of managing director of its Drum division. Her appointment follows Mark Eaves' departure to launch the start-up Gravity Road with Mark Boyd, the head of content at Bartle Bogle...

UKTV seeks agency for Gold ad project.(UKTV Interactive Ltd.)(Brief article)
May 27, 2011... UKTV is approaching agencies with a brief to promote its Gold channel's comedy programming. The broadcaster has contacted agencies regarding the off-air project, which will support a TV campaign currently being filmed promoting Gold's comedy...

Pilsner Urquell - The Legends Of Pilsner.(Brief article)
May 27, 2011... SABMiller is launching a global online animated ad for its Pilsner Urquell brand, based on a storybook format. The campaign, 'The Legends Of Pilsner Urquell', was created by The Bank. It shows the seal of a storybook breaking to reveal a...

Sony looks to add agencies to new social media roster.(Sony (U.K.) Ltd.)(Brief article)
May 27, 2011... Sony UK has kicked off talks with agencies about its social media activity. The electronics manufacturer has held meetings with a number of agencies as it looks to explore how it can use social media more effectively. Conversations are...

Porsche kicks off digital agency hunt.
May 27, 2011... Porsche, the luxury car marque, is looking for an agency to handle its first dedicated UK digital marketing campaign. Agencies have been contacted directly by Porsche's marketing department and initial meetings are due to take place at the...

CHI & Partners launches The Social Practice.(Brief article)
May 27, 2011... CHI & Partners, together with its sister agency MCHI, is launching a full-service social media offering called The Social Practice. The new agency will specialise in social media planning and buying, community creation and management,...

M&C Saatchi lands Siemens ad brief.(M&C Saatchi London)(Brief article)
May 27, 2011... Siemens, the technology company, has appointed M&C Saatchi to the estimated pounds 10 million global advertising account for its renewable energy division. M&C Saatchi will now be placed on Siemens' global advertising roster alongside...

Audi - A day in the life of an Audi driver.(Audi UK Ltd.)(Brief article)
May 27, 2011... Audi is to air a two-and-a-half-minute film created by Bartle Bogle Hegarty during the Uefa Champions League final as part of the run-up to the Le Mans 24-hour race. It is narrated by the two-time Le Mans winner Allan McNish and will air before...

British Airways - London 2012.(Brief article)
May 27, 2011... Bartle Bogle Hegarty has created print ads for British Airways' 'Great Britons' campaign, showing BA-sponsored athletes in action, with the line: 'They will fly.' They feature the gymnast Louis Smith, the Paralympian Shelly Woods and the sailor...

Dare to develop UK Enterprise position.(Enterprise Rent-A-Car)(Brief article)
May 27, 2011... Enterprise Rent-A-Car, the US car rental company, has appointed Dare to handle its pounds 2 million UK ad account. The agency will develop a UK positioning for the brand and an advertising campaign to launch later in the year. Enterprise...

Anchor - Celebrating 125 years.(CHI & Partners)(Anchor UK Ltd)(Brief article)
May 27, 2011... Anchor is launching a year-long campaign, created by CHI & Partners, to celebrate its 125th birthday. The 40-second ad features the Anchor cows preparing for Anchor's birthday party by putting on a party with its own DJ set. The cows make...

MediaCom and PHD head Compitches.(MediaCom-TMB Ltd.)(Brief article)(Company rankings)
May 27, 2011... MediaCom and PHD have topped the annual Compitches report, produced by the research company Recma, which ranks media agencies according to competitiveness in key pitches. Among the 16 UK media agencies assessed during 2010, MediaCom and PHD...

Carat scoops pounds 50m global media from Tourism Ireland.(Brief article)
May 27, 2011... Tourism Ireland is set to appoint Carat to handle its pounds 50 million global media planning and buying account. Carat will replace Mindshare on the business after a final head-to-head pitch between them. The agency will be responsible...

Credit Suisse Helping Federer relax.(Brief article)
May 27, 2011... Euro RSCG London has launched a global TV campaign for Credit Suisse featuring Roger Federer. The TV campaign was shot by the film director Jordan Scott, Ridley Scott's daughter, and features an original soundtrack composed by David Arch and...

Beattie McGuinness Bungay wins pork brief.(Agriculture and Horticulture Development Board)(Brief article)
May 27, 2011... The Agriculture and Horticulture Development Board, the body responsible for overseeing Britain's farming industries, has appointed Beattie McGuinness Bungay to promote UK pork. BMB, an AHDB roster agency, picked up the business after a pitch...

Elephant - Elephant.(Brief article)
May 27, 2011... M&C Saatchi has created a poster campaign for Elephant magazine, a visual art title edited by Mark Wahli. The ad was written by Sean Doyle and art directed by Graham Fink. It was designed by Fink and Jonathan Muddle, who was also responsible...

Tesco to launch ad-funded TV series on C5 and UKTV.
May 27, 2011... Tesco is launching its first ad-funded TV series, called The Tesco Real Food Cook-Off, on both Channel 5 and the UKTV channel Good Food in September. The initial eight-episode series, created and produced by Brand New Media, will launch off...

Chivas Regal A legend reborn.(Brief article)
May 27, 2011... Euro RSCG London has launched an online film to celebrate the history of Chivas Regal's 25-year-old luxury whisky. The ad charts the whisky from its birth in 1909, through its discontinuation dur-ing Prohibition and the Great Depression, to its...

JWT scoops more Baxters business.(Baxters Food Group)(JWT London)(Brief article)
May 27, 2011... Baxters Food Group has hired JWT London to handle its digital advertising account. JWT, which is already the incumbent on the brand's advertising account, won the business after a pitch against a number of specialist digital agencies,...

B&Q DIY horror.(do it yourself work)(Brief article)
May 27, 2011... B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that the retailer takes the fear out of DIY. The online films parody classic scenes from the movies Psycho, Poltergeist and The Shining. In the...

Barratt in search for digital agency.
May 27, 2011... Barratt Developments, the UK property development company, is looking for an agency to handle its digital advertising work. The company, which owns Barratt Homes and Oakleaf, requires an agency to oversee the expansion of its websites, as...

Ex-ITV bosses to advise Ofcom on TV review.(Xsequor Partners)(Office of Communications )(Brief article)
May 27, 2011... Ofcom, the broadcasting regulator, has appointed Xsequor Partners, the strategic consultancy led by the former ITV chairman Charles Allen and commercial director Ian McCulloch, to work on its review of TV trading. Xsequor is to assist with...

La Senza - Nudist beach.(Brief article)
May 27, 2011... Karmarama has created an interactive Facebook campaign to promote La Senza's summer swimwear collection. Set on a nudist beach in Malibu, a film shows six girls emerging from the sea wearing La Senza bikinis The viewer can then click on each...

The Week: Yan Elliott and Luke Williamson to depart WCRS&Co.(Brief article)
May 27, 2011... WCRS&Co has parted company with its creative directors Yan Elliott (pictured, right) and Luke Williamson (pictured, left). The pair are leaving the agency without a job to go to, following what WCRS described as an 'amicable split'. ...

The Week: Quotes of the week.(Quotation)
May 27, 2011... 'These cats are experts at loving change. In fact, they love change so much, they pimped three companies into one, and that's big pimping, baby.' DJ Tim Westwood's promotional film for Engine, in which he compares the owner of WCRS&Co and...

The Week: Advertising news - Howard leaves Halifax.(Howard Brown)(Brief article)
May 27, 2011... Howard Brown, the Halifax employee who enjoyed fame in Delaney Lund Knox Warren's singing and dancing ads over the past decade, has left the bank, reportedly after being told he would not be appearing in any future advertising. The bespectacled...

The Week: Advertising News - CNBC unveils pan-Euro drive.
May 27, 2011... CNBC, the global news information company, is rolling out an ad campaign this week to promote the European edition of its website, cnbc.com. Created by 18 Feet & Rising, with media planning and buying through MPG Media Contacts, the EUR1.7...

The Week: Advertising News - Foster's launches new films.(Adam & Eve)(Brief article)
May 27, 2011... Foster's, the Heineken UK-owned lager brand, is releasing two more instalments in its Dan and Brad 'good call' campaign. The executions will run online in the shape of two new 15-second films, created by Adam & Eve, called 'dictaphone' and...

The Week: Advertising News - Ireland turns to social media.(Tourism Ireland Ltd.)(Brief article)
May 27, 2011... Tourism Ireland is launching a week-long social media campaign that offers Facebook and Twitter communities the chance to determine the places a British couple will visit. The campaign has been created by Indicia, the customer intelligence...

The Week: Advertising News - Stella premieres Cannes film.(Stella Artois)(Brief article)
May 27, 2011... Stella Artois premiered its King Of Cannes short film by Mother on Film4 last weekend during a 12-minute break, one of the longest in UK TV history. In celebration of the film's launch, Stella Artois bought up the ad slots around Film4's...

The Week: Advertising News - Schmidt lined up for award.(Eric Schmidt)(Brief article)
May 27, 2011... Google's executive chairman, Eric Schmidt, will be presented with The Media Person of the Year Award at this year's Cannes Lions International Festival of Creativity. The award is designed to recognise an influential figure who has made an...

The Week: Advertising News - Cleese stars for TomTom.(Pool Worldwide)(John Cleese)(Brief article)
May 27, 2011... TomTom, the navigation device manufacturer, is launching a global advertising campaign using the Queen track I Want To Break Free, to show how drivers can use its products to escape traffic jams. The advertising was created by Pool Worldwide,...

The Week: Advertising News - Leagas reveals Bollinger work.(Leagas Delaney )(Brief article)
May 27, 2011... Leagas Delaney has launched its first global Bollinger campaign since winning the account in March. The campaign, which launched this week at the International Wine Fair at ExCeL London, aims to cement Bollinger's position as an 'aspirational'...

The Week: Media news - Twitter prepares London base.(Brief article)
May 27, 2011... Twitter is poised to open a new office in London, following the relocation of Tony Wang, a senior Twitter executive, from its head office in San Francisco, to 'get Twitter started in the UK'. Wang, whose biography on Twitter states that he works...

The Week: Media News - Locog to auction web spots.
May 27, 2011... Locog, the organising committee of the London Olympics, will auction advertising spots on the London 2012 official website and other digital properties, including mobile apps. McDonald's, Adidas and Coca-Cola are among the sponsors invited to...

The Week: Media News - Future digital reaches profit.(Financial report)(Brief article)
May 27, 2011... The digital activities of the publisher Future have reached profit for the first time, as UK digital ad revenues ballooned, but investment in the medium and a decline in print nearly halved first-half pre-tax profits to pounds 1.2 million. The...

The Week: Media News - Playboy to launch on iPad.(Brief article)
May 27, 2011... Playboy is archiving its entire magazine content online for the first time with the launch of a subscription service for the iPad called iPlayboy. Playboy Enterprises, the publisher of the adult magazine, has launched the web service to allow...

The Week: Media News - VisitEngland offers free app.(Brief article)
May 27, 2011... VisitEngland, the tourist board, has launched a free iPhone app to provide UK-based holiday and day-trip ideas to tourists. The 'Enjoy England' app, developed by 2ergo, uses GPS mapping to locate where people are in England and to find tourist...

The Week: Hegarty to receive Lion of St Mark at Cannes festival.(John Hegarty)(Brief article)
May 27, 2011... Sir John Hegarty, the worldwide creative director and founder of Bartle Bogle Hegarty, will be honoured with a new Cannes Lions award this year for his contribution to creativity in communications. The Cannes Lions International Festival of...

The Week: Quotes of the week.(Quotation)
May 27, 2011... 'He was given options but didn't want to stay.' - Steve Griffiths, the brand director at Halifax, tells The Sun that Howard Brown, once the star of its ads, is quitting the bank. 'We wanna be the first band to play there. We gave Richard...

The Week: People news - M2M's Thomson steps down.
May 27, 2011... Omnicom's M2M International has parted company with its global managing director, Peter Thomson (pictured), who founded the specialist media agency in the UK eight years ago. He has spent much of the past two years based in New York, where the...

The Week: People News - Addiction appoints Clouder.(Addiction London)(Justin Clouder )(Brief article)
May 27, 2011... Addiction London, part of the Addiction Worldwide boutique media group, has hired Justin Clouder as its planning director. He will report to Paul Hamilton, the managing director, and Martin Delamare, the brand strategy director. Clouder will...

The Week: People News - Otter joins Virgin Holidays.(Sam Otter)(Brief article)
May 27, 2011... Virgin Holidays has appointed Sam Otter, the head of direct marketing at O2, as its head of loyalty and customer insight. Joining on 20 June, Otter will report directly to Andrew Shelton, the marketing director at Virgin Holidays. She will be...

The Week: People News - Knight lands new role at ITV.(Gary Knight)(Brief article)
May 27, 2011... ITV's branded entertainment and digital sales director, Gary Knight, is to take the newly created role of commercial content director. He will report to Simon Daglish, the director of multiplatform and partnerships. ITV is restructuring its...

The Week: People News - Mecom hires Tom Toumazis.(Brief article)
May 27, 2011... Mecom, the European newspaper group, has appointed Endemol's chief commercial officer, Tom Toumazis, to be its new chief executive Toumazis (pictured) replaces the newspaper veteran David Montgomery, who quit Mecom in January after shareholders...

The Week: People News - AIS makes appointments.(Archibald Ingall Stretton)(Brief article)
May 27, 2011... Archibald Ingall Stretton has appointed Melanie Hunter as the business director on its O2 account and promoted Will Rolt to the new role of head of marketing. Hunter was previously the head of marketing and communications at the smartphone...

The Week: City news - Lloyds seeks new marketer.(Lloyds Banking Group PLC)(Brief article)
May 27, 2011... Lloyds Banking Group is seeking a senior marketer to oversee Verde, the newly created division that houses the assets it is being forced to sell off by European Union regulators. It is understood that the successful candidate will be given the...

The Week: City news - M&S profits up 13 per cent.(Marks and Spencer PLC revenue report)(Financial report)(Brief article)
May 27, 2011... Marks & Spencer has reported a 13 per cent lift in underlying pre-tax profits for its full trading year after a concerted marketing drive helped lift sales in food and clothing. The retailer reported underlying pre-tax profits of pounds...

The Week: City News - Labelux to buy Jimmy Choo.(Brief article)
May 27, 2011... Jimmy Choo, the luxury brand known for its women's shoes, is to be acquired by Labelux, a privately owned luxury goods group, for an undisclosed sum. Tamara Mellon, the founder and chief creative officer of Jimmy Choo, and the chief executive,...

The Week: International news - International News - Burnett to open in New York.(Leo Burnett )(Brief article)
May 27, 2011... Leo Burnett is launching its first office in New York. The agency will be run by the former Leo Burnett Sydney executive creative director Jay Benjamin and will initially have 15 full-time members of staff. It has already secured a brief for a...

The Week: International News - Toys 'R' Us reviews US media.(Brief article)
May 27, 2011... Toys 'R' Us is kicking off a review of its dollars 115 million US media planning and buying account. An initial request for information has been sent to 13 agencies, with a formal request for participation due to be issued at the end of the...

The Week: International News - Ogilvy promotes Baxter.(Ogilvy and Mather Europe)(Andrew Baxter)(Brief article)
May 27, 2011... Ogilvy & Mather has promoted Andrew Baxter, the chief executive of Ogilvy Group Melbourne, to the position of chief executive of Ogilvy Australia. The appointment comes as Ogilvy looks to consolidate its businesses in Melbourne and Sydney....

The Week: International News - BBH NY swoops for Patroulis.(Bartle Bogle Hegarty New York)(John Patroulis)(Brief article)
May 27, 2011... Bartle Bogle Hegarty New York has appointed John Patroulis, the co-founder of the San Francisco-based creative shop Agencytwofifteen, as its new chief creative officer. Patroulis replaces Kevin Roddy, who left BBH last year to join Publicis...

The Week: International News - Corona Light calls US pitch.(Crown Imports )(Brief article)
May 27, 2011... Crown Imports has called a review of its Corona Light and Modelo Especial brands in the US. The importer has invited a number of agencies to pitch for the accounts.Cramer-Krasselt currently handles the advertising for Corona Extra, which is the...

Pitch update.(Brief article)
May 27, 2011... Agencies vying for WeightWatchers, including Dare, Isobel, Saatchi & Saatchi and Rainey Kelly Campbell Roalfe/Y&R, have been dabbling in a bit of 'method' pitching to show just how dedicated they are to the brand. One agency has even had...

New-Business Rankings - 27 May 2011.(Statistical table)(Company rankings)
May 27, 2011... NEW-BUSINESS RANKINGS - 27 MAY 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: UKTV and Channel 4 resolves issues.(UKTV Interactive Ltd.)(Brief article)
May 27, 2011... UKTV and Channel 4 are understood to have resolved the issues over UKTV's pounds 1 billion, ten-year ad sales contract. It emerged in March that Channel 4 had pulled in lawyers over a technical aspect of the ad sales contract but sources close...

Hotline: Glue Isobar appointment.(Brief article)
May 27, 2011... Glue Isobar has appointed Isobel's digital director, Tom McJennett, as the group account director on its Royal Bank of Scotland account. The agency has also hired Blake Cuthbert, an account director at DDB, to run its Toyota business. ...

Hotline: Morrisons to review sales promotion account.(Morrison Supermarkets)(Brief article)
May 27, 2011... Morrisons is reviewing its sales promotion account. The review, which is through the AAR, follows on from a digital review the supermarket chain launched earlier this year as part of its plans to expand its e-commerce offering. ...

Hotline: Wheldon takes stake in Redmandarin.
May 27, 2011... David Wheldon, the former global brand director of Vodafone and chairman of Tempus, has taken a stake in the sponsorship agency Redmandarin and is joining as a non-executive director. This follows the recruitment of the former chief operating...

Hotline: MPG Media Contacts appointed.(Brief article)
May 27, 2011... MPG Media Contacts has been appointed to handle the media planning and buying account for the Chinese white goods company Haier. The agency won the business ahead of the launch of Haier's first major UK advertising campaign since it launched in...

Hotline: Foster's appoints Lean Mean Fighting Machine.(Brief article)
May 27, 2011... Foster's has appointed Lean Mean Fighting Machine to handle its online strategy and implementation over the next year. The agency will focus on developing an overarching digital strategy for the brand, to help bring greater consistency to its...

Hotline: Bastholm to leave Ogilvy North America.(Lars Bastholm)(Brief article)
May 27, 2011... Lars Bastholm, the chief digital creative officer of Ogilvy North America, is leaving the agency without a job to go to. Bastholm joined Ogilvy in 2009 from AKQA. -------------------- Did you find this article useful? Why not subscribe to...

Hotline: McCann Manchester appointment.(Chris Beckles)(Brief article)
May 27, 2011... McCann Manchester has appointed Chris Beckles to the role of digital creative director. Beckles has joined the agency's specialist digital hub, Metro, to drive overall digital strategy and creative output. -------------------- Did you find...

Hotline: Exponent preferred partner for BBC Magazines.
May 27, 2011... BBC Worldwide has confirmed the private equity company Exponent as its preferred strategic partner for BBC Magazines. This follows a competitive tender process started in 2010, and the decision to move into exclusive talks with Exponent has been...

Hotline: Campaign launches Facebook page.(Brief article)
May 27, 2011... Campaign has launched its own page on Facebook. You can find us by searching 'Campaign Magazine'. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more information or...

Campaign promotion: Why Bus lets brands be big, be bold, and be seen.(Column)
May 27, 2011... Let's face it: if you work in marketing and advertising, the latest in digital technologies and social media platforms might be the first formats that spring to mind at the start of a new campaign. Buses are a bit old school, aren't they? How...

Close-up: BETC London to draw on French creative heritage.
May 27, 2011... The men behind the new office hope BETC's creative culture can help it stand out from the competition. Remi Babinet, a founder of BETC, was recently described to me as 'one of advertising's rock stars'. And even though his warm and laid-back...

Close-up: Can Scottish adland still compete with London?
May 27, 2011... Despite client defections and whiffs of prejudice, the next IPA Scotland chairman remains upbeat, Katherine Levy writes. Talking about the decline of the Scottish advertising industry may not sound like the best opening gambit for the...

Close-up: The history of advertising in quite a few objects: 16 First UK edition of Cosmopolitan.
May 27, 2011... Cosmopolitan's UK arrival, in February 1972, linked advertisers with an attractive but not easy-to-reach market. The magazine targeted stylish, classy and liberated young women who wanted great orgasms and didn't mind admitting it. US-based...

A BIG Awards Promotion: BIGging up British - Film.(Column)
May 27, 2011... We open outside the Lingotto Fiat factory in Turin 1979. It's chaos as legions of discontented Fiat workers have formed an impenetrable picket line outside the factory. We cut to the heart of the mayhem. Among the lorries and trucks...

Close-up: BBH goes round in circles filming new Matalan campaign.(Bartle Bogle Hegarty Ltd.)
May 27, 2011... The 360-degree pool-party-cum-catwalk was a logistical nightmare, Richard McGrann reveals. Based on the idea of 'feel good fashion', writing the Matalan campaign should have been simple. 'We open on lots of models having fun round a pool,...

Close-up: My YouTube ad of the week.(advertising)(Brief article)
May 27, 2011... Brand: David Cornfield Melanoma Fund. Task: Raise awareness about the dangers of melanoma. The charity wants to reduce the number of skin cancer cases via prevention and early self-detection of melanoma, as well as improve prognoses via...

Close-up: My Life in Advertising ... Lisa Thomas, Chief executive, M&C Saatchi Group.(Interview)(Brief article)
May 27, 2011... The reason I got into advertising was... tennis. I was practising my forecourt lob, when I got chatting to another player. She turned out to be a headhunter, and told me I ought to try advertising. The campaign I'm most proud of working on...

Close-up: Abbott Mead Vickers BBDO.
May 27, 2011... In the first of a new series, Campaign asks the public to rate an agency's creative reel. Poor Paul Whitehouse. As if being forced to go salsa dancing wasn't bad enough, his toe-tapping Aviva character has struggled to resonate with...

Media perspective: ITV needed a sales chief who could hit the ground running.
May 27, 2011... In what looked suspiciously like an exercise in crisis management, ITV's Fru Hazlitt appeared quick to react to rumours that its incoming sales director Kelly Williams would be hamstrung in the dealings he could have with agencies until after...

Media Forum: Will net forums ever excite?(Column)
May 27, 2011... Can sites such as Mumsnet ever be attractive to clients, Alasdair Reid asks. When someone sits down to compile the Compleat History of Internet Crazes, it's arguably likely that, say, Facebook will feature more prominently than Ning. In...