Campaign articles from May 2009

Campaign archives from May 2009

Reckitt Benckiser in pounds 800m media pitch.(Brief article)
May 29, 2009... Reckitt Benckiser is reviewing its pounds 800 million global media planning and buying arrangements. The FMCG giant, whose brands include Vanish, Veet, Clearasil and Dettol, is reviewing its relationships with media agencies currently on...

Thinkbox pushes power of TV in new campaign.(The Red Brick Road)(Brief article)
May 29, 2009... Thinkbox, the TV marketing body, is unveiling its first-ever TV ad campaign to support the medium. The TV spot, created by The Red Brick Road, breaks at 9.15pm on Sunday evening with a 'roadblock' across dozens of commercial TV channels....

DDB battles BBH for Flora creative brief.(Bartle Bogle Hegarty)(Brief article)
May 29, 2009... DDB and Bartle Bogle Hegarty are going head-to-head in a bid to win a brief for the Unilever-owned margarine brand Flora. The decision to pitch out the brief to another agency casts doubt over BBH's hold on the business. BBH handles...

Rimmel calls pounds 70m review.
May 29, 2009... JWT on alert as cosmetics giant invites agencies to pitch for global ad business. Coty, the international cosmetics company, is holding a review of the estimated pounds 70 million global advertising account for its Rimmel London range....

HMDG scoops brief for ancestry website.(Ancestry.co.uk)(Hurrell Moseley Dawson & Grimmer)(Brief article)
May 29, 2009... Hurrell Moseley Dawson & Grimmer has won the ad account for the family history website Ancestry.co.uk. The agency landed the business following a shoot-out against VCCP and Delaney Lund Knox Warren in a process handled by the AAR. ...

Npower kicks off consolidation pitch.(Beattie McGuinness Bungay)(Brief article)
May 29, 2009... Npower is planning to hold a pitch to consolidate its marketing communications into one agency. The energy supplier's decision to consolidate is thought to be driven by a bid to drive down agency costs. The incumbent on the pounds 10...

OgilvyOne hires Birss as digital head.(OgilvyOne London)(Dave Birss)(Brief article)
May 29, 2009... OgilvyOne London has appointed Dave Birss, the former creative director of Poke, as its new digital creative head. Birss will join the agency at the beginning of June, and will work closely with the agency's executive creative director,...

Cadbury adds LMFM to digital roster with website brief.(Lean Mean Fighting Machine)(Brief article)
May 29, 2009... Cadbury has added Lean Mean Fighting Machine to its digital roster. The agency will work on a project-by-project basis and has initially been charged with developing Cadbury's main UK website. As part of the original brief, LMFM will...

Legal expert seeks banned ad reforms.(Brief article)
May 29, 2009... Lewis Silkin, the advertising law firm, is calling for the current consultation on advertising codes, initiated by the Broadcast Committee of Advertising Practice, to include reform of the appeal process for banned TV ads. The company,...

Nikon calls pounds 50m pitch.(Nikon Europe B.V.)(Brief article)
May 29, 2009... Winning agency will create European advertising strategy for imaging company. Nikon Europe, the camera and imaging company, is reviewing its pounds 50 million pan-European ad account. Agency Insight is running the pitch and will be...

MPG wins pounds 6m Admiral Group media.(Brief article)
May 29, 2009... Admiral Group, the insurance specialist, has awarded its pounds 6 million media planning and buying account to the Havas-owned MPG. MPG won the business after a pitch, run by the AAR, against the WPP-owned MediaCom North and Feather...

AKQA lands digital Panasonic account.(Panasonic U.K. Ltd.)(Brief article)
May 29, 2009... Panasonic UK has appointed AKQA to its UK digital account, following a pitch against three other agencies. AKQA will handle the creative and strategic digital work for a range of Panasonic's consumer electronics brands in the UK, which...

Naked and Mindshare scoop Gatwick Airport business.
May 29, 2009... Gatwick Airport has appointed Naked Communications and Mindshare to handle a pounds 5 million summer 2009 campaign ahead of its sale later this year. Naked Communications will handle the creative duties for the campaign following a...

Fallon nets creative for Jammie Dodgers.(Fallon London)(Brief article)
May 29, 2009... Fallon has secured the advertising account for the Burton's Foods-owned biscuit brand Jammie Dodgers. The agency landed the business following credentials meetings between Burton's Foods and several undisclosed agencies. The...

Top TV broadcasters admit to sales talks.(Channel 4)(Brief article)
May 29, 2009... TV sources have played down reports linking Channel 4 and Sky with a merger of their sales teams. While senior sources admitted that talks had taken place between Channel 4 and Sky, these are said to be ongoing discussions that include...

Lurpak to invest in digital.(Brief article)
May 29, 2009... Danish butter brand holds pitch to find agency to handle online ads and strategy. Arla Foods has approached digital agencies to pitch for its Lurpak brand. The account will involve handling Lurpak's creative digital advertising,...

The Week: Advertising news - Calm unveils DM campaign.(TMW)(direct marketing)(Brief article)
May 29, 2009... Calm, the charity that aims to raise awareness of depression among young men, has launched a hard-hitting direct marketing campaign in a bid to encourage businesses to get behind its efforts to reduce male suicide. Created by TMW, the...

The Week: Advertising news - Fiat spot comes under fire.(Brief article)
May 29, 2009... A Fiat ad for its e500 marque has come under scrutiny from the Vehicle Certification Agency for breaching Department for Transport regulations. The outdoor ad now faces censure after the environmental pressure group We Are Futureproof...

The Week: Advertising news - Libertas 'makes its own' ad.(Brief article)
May 29, 2009... A user-generated advertising platform, which enables brands to get people to co-create and star in their ads, has been launched with a campaign for the political party Libertas. Called ThisAd, the start-up is the brainchild of the former...

The Week: Advertising news - Israeli Govt pulls poster ads.(Brief article)
May 29, 2009... The Israel Government Tourist Office will remove a series of posters at London Underground stations after the Advertising Standards Authority received 336 complaints. The posters, which are part of the IGTO's ThinkIsrael campaign, appear...

The Week: Advertising news - LBi uses TV star for charity.(Brief article)
May 29, 2009... The Red Cross is promoting its Refugee Week with a new campaign featuring the Desperate Housewives star Dougray Scott. A teaser film, created by LBi, encourages people to pledge their support by changing their social networking online...

The Week: Media news - ITV set to air more X Factor.(Brief article)
May 29, 2009... ITV is expected to broadcast an extra X Factor programme each week during this summer's run of the successful talent contest. The broadcaster is looking at launching a Sunday-evening X Factor results show to follow the usual...

The Week: Media news - Apple works on new gadget.(Brief article)
May 29, 2009... Apple is reported to be working on a product that will bridge the gap between the iPod Touch and its smaller laptops. The product, which is expected to use the touchscreen capabilities of the iPod Touch, but have a much larger screen, is...

The Week: Media news - TfL issues LU paper tender.(Transport for London)(London Underground)(Brief article)
May 29, 2009... Transport for London has issued the tender for the contract to distribute free morning newspapers on the London Underground. The current contract, which runs for 11 years, is held by Associated Newspapers' Metro title and runs until March...

The Week: Media news - Riley leads station buyout.(Phil Riley)(Brief article)
May 29, 2009... Phil Riley, the former Chrysalis Radio chief, has emerged as the chief executive of a venture capital group that has acquired eight Midlands-based stations from Global Radio, fending off the rival bidder Bauer Media. Riley's group,...

The Week: Media news - Guardian returns to the top.(Telegraph Media )(Brief article)
May 29, 2009... The Guardian has regained its position as the UK's most popular online newspaper, recording its second-highest monthly audience in April, according to an ABCe report. The website, Guardian.co.uk, recorded a 4 per cent rise in unique...

The Week: Media news - Sport will relaunch in June.(Brief article)
May 29, 2009... Sport magazine, which has been acquired by UTV Media, the owner of talkSPORT, will be relaunched in June. Simon Caney, the editor of the free title that ceased publication in April, and a staff of 20 will move into talkSPORT's London...

The Week: Football superstars combine in new Adidas ad.(Brief article)
May 29, 2009... Lionel Messi, the Argentine footballer, stars alongside Zinedine Zidane in a new big-budget Adidas ad promoting its F50i football boot. Created by 180 Amsterdam, the commercial pastiches a graphic novel, narrated by Zidane, the former French...

The Week: Best of the blogs - Beating consumer habits.
May 29, 2009... Think of all the amazing new products that have been introduced in the past few years. In the digital realm alone, there have been thousands. Every day I stumble on new offerings on the web that I had no idea existed, and that amaze me...

The Week: City news - Facebook eyes investment.
May 29, 2009... The Russian investment group Digital Sky Technologies has made a dollars 200 million investment in Facebook, a deal which values the social networking site at dollars 10 billion. The deal, for a 1.96 per cent stake in Facebook, is...

The Week: City news - Sorrell moots pounds 60m deal.(Martin Sorrell)(Brief article)
May 29, 2009... The WPP chief executive, Sir Martin Sorrell, could earn pounds 60 million in bonuses over the next five years under a new reward scheme. Shareholders in WPP are expected to approve the new package for Sorrell at an extraordinary general...

The Week: City news - BA announces record loss.(Financial report)
May 29, 2009... British Airways has announced a record pre-tax loss of pounds 401 million for the year ending 31 March, its largest full-year loss since privatisation in 1987. In the previous year, it recorded a pounds 922 million profit. The carrier's...

The Week: City news - Metro to sell further titles.(Brief article)
May 29, 2009... Metro International, the free newspaper publisher, is in talks to sell its titles in Italy and Portugal. The group, which recently announced that it is selling its loss-making US newspapers, said that losses in the two markets totalled...

The Week: City news - DMGT reveals pre-tax loss.(Daily Mail & General Trust revenue report)(Financial report)(Brief article)
May 29, 2009... The Daily Mail & General Trust has reported a pre-tax loss of pounds 239 million for the six months to 29 March. The owner of the Daily Mail revealed an 85 per cent drop in operating profit at its regional arm, Northcliffe Media, and a 59...

The Week: City news - Cobra ready to sell to Coors.(Cobra Beer Ltd.)(Molson Coors Brewing Co.)(Brief article)
May 29, 2009... Cobra, the Indian lager group, is expected to agree the sale of its brand in the UK to a new joint venture controlled by Molson Coors, the American brewer behind the Carling and Worthington brands. The deal is likely to see the closure of...

The Week: People news - NatMag second in green list.(National Magazine Company)(Brief article)(Company rankings)
May 29, 2009... The National Magazine Company and MediaCom have been named as two of the top ten greenest companies in Britain in a survey by The Sunday Times. In first place came Forster, the London-based ethical marketing agency, which rewards its...

The Week: People news - Young to launch Earth arm.(Miles Young)(OgilvyEarth)(Brief article)
May 29, 2009... Miles Young, the chief executive of Ogilvy & Mather Worldwide, is launching a sustainability brand called OgilvyEarth. The brand, which will operate across 30 of the network's offices, will bring together advertising, PR, government...

The Week: People news - Page plans new retail chain.(Tony Page)(Brief article)
May 29, 2009... Tony Page, the former Woolworths executive director, is planning to launch a new chain of retail stores. Page has teamed with the former UBS banker Gareth Thomas in a bid to raise between pounds 5 million and pounds 109 million to open up...

The Week: People news - East joins RSA insurance.(Lloyd East)(Brief article)
May 29, 2009... Lloyd East, the marketing director at Principle Insurance Holdings, has joined the global insurance company RSA in the newly created role of marketing effectiveness director. Reporting to Clare Sheikh, the group director for strategy,...

The Week: People news - Lonsdale's Roy Capper dies.(Obituary)(Brief article)
May 29, 2009... Roy Capper, the man behind the Paramount Pictures campaigns of the 60s and 70s through the agency Lonsdale, died of leukaemia on 22 May. Capper, who was born in 1939, went on to launch the agency Capper Grainger, which was responsible for...

The Week: People news - Axe to fall at Big City radio.(Bauer Media)(Brief article)
May 29, 2009... Bauer Media is to axe jobs at its radio group with losses focused at its 20-strong network of Big City stations in the North of England, Scotland and Northern Ireland. The cuts follow news last week that Bauer is to cut 30 jobs from its...

The Week: People news - Curtis to leave Sky Media.(Paul Curtis)(British Sky Broadcasting Group PLC. Sky Media)(Brief article)
May 29, 2009... Paul Curtis, the deputy managing director of Sky Media, has been made redundant following a restructure of the BSkyB-owned sales house. Curtis will leave at the end of May, leaving Nick Milligan, the Sky Media managing director, in sole...

The Week: Agencies on alert as Danone set to review pounds 300m media.(Brief article)
May 29, 2009... Danone is set to review its estimated pounds 300 million global media planning and buying account. The review could see a global consolidation of the French-owned FMCG company's media business into one of its roster agencies. Mediaedge:cia...

The Week: The best of campaignlive.co.uk.
May 29, 2009... 'The sentiment expressed by (Chelsea's) Didier Drogba recently was one that has been expressed by many poets and artists. When Didier said 'what a f*cking disgrace', referring to some dubious refereeing decisions relating to the Barcelona...

A BIG Awards Promotion: BIG ging up British - Digital.(Column)
May 29, 2009... When I started out in this game, we called it 'new media'. We plied our trade, building websites to support advertising campaigns and making banners with other people's assets. We got very excited about a new software called Macromedia...

Close-Up: The Advocates - Calming customers with more talk and less gas.(Occupation overview)
May 29, 2009... In the second of Campaign's series The Advocates, championing clients who are continuing to spend through the downturn, British Gas' Chris Jansen explains how he is still making good use of his pounds 70 million budget. For Chris Jansen,...

Close-Up: How other creative industries can inspire adland.
May 29, 2009... What did speakers from the worlds of video games, comic books and production teach adlanders at a recent Canvas8 event? What do Pat Mills, the creator of Judge Dredd, Kareem Ettouney, the art director of last year's hit computer game...

Close-Up: The hot seat - Jonathan Burley, Leo Burnett.(Interview)
May 29, 2009... Name: Jonathan Burley Job Group executive creative director, Leo Burnett - You've got five hours left before the world explodes. What would you do? I'm not sure, but I have a terrible fear that I would do as cattle do when...

Close-Up: Is DM in the middle of a talent crisis?(direct marketing)
May 29, 2009... Beset by an image problem, how can DM attract the big names of tomorrow, Matt Williams asks. Compare and contrast Campaign's 'Top 10 DM creative directors' lists in the Annual from 2002 and 2008. Both contain John Townshend. Both contain...

Media Perspective: Downturn highlights that outdoor's sums don't always add up.(Industry overview)
May 29, 2009... You've got to admire Steve Atkinson, the group sales director at the outdoor company Clear Channel. Explaining the decision to reduce its roadside billboard inventory by 16 per cent, Atkinson displayed silky lyricism in putting this down to a...

Media Forum: Is Twitter right to reject ads?
May 29, 2009... Should the site explore other revenue streams first, Alasdair Reid asks. Twitter, as has been pointed out on countless occasions, is a remarkably easy target. Eons of evolution and centuries of technological progress, capped by a digital...

Media: Chatter.(Quotation)
May 29, 2009... 'You need to address the underlying economics first. I could give you a date now but it is meaningless without a plan to get there.' - The Ofcom chief executive, Ed Richards, refuses to provide a timetable for the switch-off of the analogue...

Media Headliner: Cranmer makes his return to the media coalface.(Mark Cranmer)(Isobar)(Occupation overview)
May 29, 2009... Mark Cranmer has ended his four-year exile by taking the reins of Aegis Media's digital network Isobar. It was only a matter of time. When Mark Cranmer announced in 2005 that he was leaving Starcom MediaVest, where he'd been the EMEA...

Media Lifeline: BBC licence fee.(British Broadcasting Corp.)
May 29, 2009... The thorny issue remains high on the agenda of both broadcasters and politicians. May 2006: As the BBC Charter renewal process hots up (the Charter is due to run out at the end of 2006), the Government produces a white paper that seeks...

Media Perspective: Why search tools reveal how digitally savvy you really are.
May 29, 2009... There's a lot of talk of digital literacy these days. The fear that some people just aren't equipped to deal with, or take advantage of, all these new communications and media tools. That they'll get trapped the wrong side of a digital...

Media: All about ... Online pre-roll advertising.
May 29, 2009... YouTube's testing of pre-roll could be a win-win experience. In recent weeks, ITV has been basking in a Susan Boyle-shaped glow, taking credit for the hype and publicity the frumpy singer has generated since her appearance on Britain's...

Media: Things we like.
May 29, 2009... Grazia's charity shop When money's too tight to mention, it's easy to put charitable thoughts on the back burner. So top marks to Grazia magazine and Mary 'Queen of Shops' Portas for opening a pop-up charity clothes shop at Westfield to...

Media: Double Standards - Media agencies ready to prove their relevance.(MPG)(Interview)
May 29, 2009... Simon Davis and Paul Frampton on a watershed period for media agencies, with the rise of digital and the decline of traditional ad revenues testing their mettle. SIMON DAVIS - MANAGING DIRECTOR, WALKER MEDIA - How quickly is...

The World: New York - Zenith scoops Gucci Group's dollars 45m US media brief.(ZenithOptimedia)(Brief article)
May 29, 2009... ZenithOptimedia has landed Gucci Group's dollars 45 million US media. The business, which was previously managed in-house, was secured without a pitch. News of the appointment comes soon after it was reported that Gucci Group is looking...

The World: New York - IPG hires Walsh to oversee relationship with GM.(Interpublic Group of Companies Inc.)(General Motors)(Brief article)
May 29, 2009... Interpublic Group has appointed Martin Walsh, a senior executive at General Motors, to handle its relationship with the car-maker and to co-ordinate all of IPG's agencies that work on the account. Walsh, who was most recently the general...

The World: Hamburg - Cheung joins TBWA as creative lead on Beiersdorf.(James Cheung)(TBWA Advertising Inc.)(Brief article)
May 29, 2009... TBWA has hired James Cheung as the worldwide creative lead on its Beiersdorf business. Cheung replaces Ben Scheer in the redesigned role, and will be responsible for creative duties on all of the agency's Beiersdorf brands, which include...

The World: Beijing - Ad agency heads sign up to develop creative talent.(Brief article)
May 29, 2009... The Art Directors Club, a group established in New York in 1920 to encourage and evolve creativity in advertising, is launching an arm in China. Based in Beijing, the organisation will aim to develop young creative talents in China,...

The World: Hong Kong - Rhone takes COO role at TBWA\Asia-Pacific.(Alain Rhone)(Brief article)
May 29, 2009... TBWA has appointed Alain Rhone to the newly created role of chief operating officer of TBWA\Asia-Pacific, as part of a major reshuffle of its Asia-Pacific operations. Rhone rejoins the network after four years away from the business, and...

The World: New York - Radio ad industry suffers its worst-ever quarter.(Brief article)
May 29, 2009... The radio advertising business has posted its worst quarter in history, according to new figures released by the Radio Advertising Bureau. The combined spend of national and local radio advertising fell 26 per cent to dollars 2.8 billion...

The World: Santiago - Ortega named chief executive of Publicis Chile.(Marcelo Ortega)(Publicis Dialog Europe)(Brief article)
May 29, 2009... Publicis has appointed Marcelo Ortega as the new chief executive of its Chile operations. Ortega joins the agency from Lowe Porta and will report directly to Alejandro Cardoso, the chief executive of Publicis Latin America. He...

The World: Ho Chi Minh City - Lowe lands creative duties for Vaseline.(Brief article)
May 29, 2009... Lowe has picked up the creative duties for Unilever Vietnam's Vaseline skincare brand. The agency was handed the account without a pitch and will be responsible for raising awareness of the brand, which was launched in Vietnam earlier...

The World: Bangkok - Leo Burnett beats six to Tesco Lotus business.(Brief article)
May 29, 2009... Leo Burnett has won the creative account for Tesco Lotus, the Thai arm of the UK supermarket giant, following a seven-way pitch. The agency beat McCann Erickson, Ogilvy & Mather, Euro RSCG, BBDO and the local shops Next Steps and Agent A...

The World: Sydney - Regulator outlaws clothing brand's 'cocaine' ad.(Brief article)
May 29, 2009... The Advertising Standards Bureau has censored an ad for the clothing brand Unit featuring white powder that appears to represent cocaine or amphetamine. The ad, which ran as a double-page spread in Australian magazines, showed images of...

The World: The 4As opens its doors to a big world of trouble.(American Association of Advertising Agencies)
May 29, 2009... Nancy Hill, the association's president, has raised eyebrows by welcoming non-US agencies into the fold. Little more than a year into her presidency of the American Association of Advertising Agencies, Nancy Hill is causing a stir. ...

The World: Insider's View - Russia.
May 29, 2009... The financial pressure brought about by the recession could 'be just what Russia needs to make creativity the priority it should be'. From New York to New Zealand, agencies are feeling the crunch of the inevitable budget cuts that occur...

The World: World Leaders - Power in diversity for adland's giants.
May 29, 2009... Over the coming months, Campaign is asking adland's global chiefs how they see advertising evolving from their vantage point at the top of the world. We live in exponential times. China will be the number-one English-speaking country by...

Editorial: Adland at the beck and call of cautious clients.(Editorial)
May 29, 2009... Excessive caution is the inevitable by-product of recession. So nobody should be surprised that those multimillion-pound pitches currently being contested seem to be taking an eternity to resolve. B&Q has taken five months to whittle down...

Editorial: Recession will test Bollore's credentials.(Vincent Bollore)(Editorial)(Brief article)
May 29, 2009... Vincent Bollore, the Havas chairman, has never had greater reason to be thankful for his deep pockets. Although the group's first-quarter revenue drop of 6 per cent was bad news, Bollore's personal fortune allows it to weather the...

Opinion: Perspective - Finally, adland gets a say in ASA appeals process.(Viewpoint essay)
May 29, 2009... Last year, almost 2,500 ads had to be changed or withdrawn as a result of people complaining to the Advertising Standards Authority. In some cases, that meant a quick, cheap tweak to an ad. Fair enough, no harm done. In others - such as...

Opinion: On the Campaign Couch ... with JB.
May 29, 2009... Q: I'm the chief executive of a well-known ad agency and the board account director in charge of our major drinks clients has told me he's almost certain that the marketing director is trying to get us fired without good reason. Last...

Old media, new edge.
May 29, 2009... By using new technology, can traditional media compete with the internet and deliver a compelling proposition for advertisers? Campaign rates their chances. In delivering the keynote speech to this year's MipTV gathering in Cannes back...

The Work: New Campaigns - UK.(Yorkshire Tea)(Beattie McGuinness Bungay)(Albion)(briefs)
May 29, 2009... STRONGBOW - BOWTIME CREDITS Project: Bowtime Client: Fiona Seath, Strongbow brand manager, Scottish & Newcastle UK Brief: Give Strongbow a role in its drinkers' lives by positioning it as the reward for hard graft Creative agency:...

The Work: New Campaigns - The World.
May 29, 2009... NIKE - MOST VALUABLE PUPPETS, THREE RINGS - US CREDITS Project: Most valuable puppets, three rings Client: Nike Brief: Nike presents the MVPs (most valuable puppets). The puppet versions of LeBron James and Kobe Bryant get competitive...

The Work: Private View.(Viewpoint essay)
May 29, 2009... CREATIVE - Leon Jaume, executive creative director, WCRS There's a new Private View in town, and the bad news is you can't post your dog poo to this one. The latest work now appears on Campaign's website and everyone can express a view on...

Diary: Credit-crunched adland pitches its tent in Cannes.(Brief article)
May 29, 2009... Generally, when people think of Cannes, they think of huge hotels, sensational yachts, debauched parties and the best of living - not sleeping on the grass, cooking baked beans over a gas stove and pissing in a bucket. But, given that...

Diary: Gold and Golding enjoy final nights of freedom.(Brief article)
May 29, 2009... It's still undecided whether Campaign or some lesser gossip title will land the exclusive rights to CHI's Sarah Gold and Adam & Eve's David Golding's wedding later this year. But, here at Campaign Towers, we've got the scoop on arguably...

Diary: Roll up for David Emin's magical mystery tour.
May 29, 2009... Times might be hard for media owners but the downturn isn't stopping David Emin, the ad director of Mirror Group Newspapers, from planning summer jollies for advertisers. But rather than taking clients on the Lions tour in South Africa or...

Diary: When Tupperware was the only Twitter in town.(Brief article)
May 29, 2009... Remember those days when a Tupperware party was about as close to social networking as you could get and Twittering was something budgies did? Marksteen Adamson does. So much so that he's set up a campaign to recreate this age of...

Diary: On the QT ..(Diary entry)
May 29, 2009... While Coca-Cola's marketing executives are clearly fond of their glamorous Hammersmith headquarters (who wouldn't be?), some have been forced out in recent weeks by a fire at the office that resulted in some serious damage. This has...