Campaign articles from May 2009, page 2

Campaign archives from May 2009

Diary: Water-cooler monitor.
May 29, 2009... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Advertisers' anniversaries. Persil, Sainsbury's, 2 hrs 2 mins Marks & Spencer, Virgin Atlantic,...

Diary: Pick of the week - HSI London/Oasis.
May 29, 2009... Kate Nettleton goes as far as to say the Oasis Rubberduckzilla ad is far better than 'Cactus Kid': 'It's controversial but I much prefer it. It's a great extension of the 'for people who don't like water' brand idea with a brilliant...

Diary: Turkey of the week - M&C Saatchi/NatWest.(Brief article)
May 29, 2009... After watching M&C Saatchi's new spot for NatWest, Matt Williams doesn't mind kicking the bank when it's down: 'Just when you thought banks couldn't do any more to sully their reputations, this comes along. I get the strategy: NatWest...

Pitch update.(Brief article)
May 29, 2009... Innocent, the ethical drinks company that has a pitch record on a par with Wembley Stadium, seems serious about appointing an ad agency this time around. It has shortlisted Fallon, WCRS and VCCP to contest the business in a process overseen...

New-Business Rankings: 29 May 2009.(Statistical table)
May 29, 2009... NEW-BUSINESS RANKINGS: 29 MAY 2009 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Santander to scrap brand names.(Brief article)
May 29, 2009... Santander is scrapping the Abbey, Bradford & Bingley and Alliance & Leicester brands and bringing them all under the parent company name WCRS, which already handles the bulk of the group's advertising business, will continue to handle the...

Hotline: Bartle Bogle Hegarty picks up Mothercare PLC project.(Brief article)
May 29, 2009... Bartle Bogle Hegarty has picked up a brand consultancy project from Mothercare PLC, the owner of Mothercare and the Early Learning Centre. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Outdoor industry reports fall in advertising spend.(Brief article)
May 29, 2009... The outdoor industry reported a 19.3 per cent year-on-year fall in advertising spend in the first quarter of 2009, according to Outdoor Advertising Association figures. Total revenue fell to pounds 178 million and roadside dropped to...

Hotline: DraftFCB London wins Shred-it account.(Brief article)
May 29, 2009... DraftFCB London has won the UK advertising account for Shred-it, the secure paper shredding and recycling company. The agency will create campaigns targeting a business audience to develop awareness and customer engagement. ...

Hotline: Agencies battle for Samsung brief.(Brief article)
May 29, 2009... CHI & Partners, Grey and Leo Burnett are battling it out for a global Samsung brief to launch an as-yet-unnamed smartphone. Mikah Martin-Cruz, Samsung's UK marketing director, is handling the pitch from the UK. -------------------- ...

Hotline: MediaCom consolidates its relationship with Volkeswagen.(Brief article)
May 29, 2009... MediaCom has consolidated its relationship with Volkswagen by winning the dealership portion of the account, worth pounds 2 million, after a pitch. The account was previously held by RLA. MediaCom has handled VW's media planning and buying...

Hotline: Republic Technologies hunts for agency.(Brief article)
May 29, 2009... Republic Technologies, the France-based company that specialises in smoking accessories, is on the hunt for an agency to handle its direct marketing and eCRM account. Republic sells products such as cigarette papers and filter tips. ...

Hotline: Mediaedge:cia appoints business development director.(Ian Redman )(Brief article)
May 29, 2009... Ian Redman has been appointed as the business development director for Mediaedge:cia in Europe, the Middle East and Africa. He rejoins the agency after working as a managing partner at PHD and then as an independent consultant. ...

Hotline: Digital Agency Search expands its markets.(Brief article)
May 29, 2009... Digital Agency Search, the UK pitch consultant, is expanding into international markets. The intermediary will operate across eight new countries, including China and markets in South America. -------------------- Did you find this...

Hotline: The IPA gives its backing to campaign.(Brief article)
May 29, 2009... The IPA has given its backing to a campaign that would see digital content producers retain intellectual property rights on work they produce for public bodies. The IPA is supporting Pact, the trade body for independent producers, which...

Music Essays: Time for desire to rule the day.(Column)
May 29, 2009... Can music providers and agencies find the passion and will to improve relations and guarantee a harmonious future? As a journalist, I know how it feels to be disliked. Bracketed with the lowlife that peck at the entrails of others. ...

Music Essays: Roundtable Discussion - The brief, the ad, the music and the money.(Discussion)
May 29, 2009... The big movers in the advertising world and the music industry discuss the high points and the bum notes of their collaboration and how their future together can be more harmonious. From Marvin Gaye and Levi's, to Phil Collins and...

Music Essays: D'ya wanna play?(Industry overview)
May 29, 2009... As an unprecedented shift in media consumption takes hold, the music industry asks its advertising colleagues: Are you ready for the new world? Did you know that 80 per cent of the music industry's record sales revenue still comes from...

Music Essays: Independent thinking.(Column)
May 29, 2009... To compete with the majors, independents need to evolve with the needs of the ad industry. While dining with a friend of mine who happens to be a producer at a successful London advertising agency, I discovered that he receives an...

Music Essays: Come together.
May 29, 2009... The collaboration between ad agency and record label has produced industry-defining campaigns - but is there still room for improvement? Working together, the recording and advertising industries have created some of the most memorable...

Music Essays: The brand played on.
May 29, 2009... Licensing music has had a facelift and PRS for Music aims to offer solutions to enable music to run across all new platforms and media. Music and brand messages have been intertwined for almost as long as the idea of brand has been alive....

Music Essays: In tune with the ipod generation.
May 29, 2009... Creating music with a glue-like association to a brand or product is a tough, but rewarding, act for producers and artists to follow. If you are expecting a clever piece about the physiological effect of music on the human mind, then you...

COI kicks off review of blood donor DM.(Brief article)
May 22, 2009... The National Blood Service, part of NHS Blood & Transplant, is looking for an agency to handle its direct marketing account. The organisation, which collects and delivers blood to UK hospitals, is looking for an agency to help raise...

Adam & Eve scoops Williams F1 creative task.(Brief article)
May 22, 2009... Adam & Eve has been hired by the Williams Formula One team to handle communications, brand consultancy and marketing duties. Initially, the agency will work with Williams Grand Prix Engineering to find a suitable positioning for the...

BBH and Euro RSCG battle it out for Air Wick.(Brief article)
May 22, 2009... Reckitt Benckiser is pitting Bartle Bogle Hegarty against Euro RSCG, its incumbent global agency, in a pitch for Air Wick. The FMCG giant has a clause in its contract with Euro RSCG stating that it can go off-roster and pitch out two pieces...

Agencies line up for pounds 20m Merlin media.(Brief article)
May 22, 2009... Merlin Entertainment, the attractions and resort business that owns the London Eye, Alton Towers and Sea Life, is reviewing its pounds 20 million pan-European media account. The company is looking for a network to handle its media in the UK,...

Allianz calls creative and media pitch.
May 22, 2009... WPP and Omnicom to partner media and ad agencies for pounds 60m global review. Allianz, one of the largest general insurers in the world, has called a review of the creative and media duties on its pounds 60 million global account. Allianz...

Admedia appoints Adam Mills as MD.(Brief article)
May 22, 2009... Admedia, the out-of-home media owner, has appointed Adam Mills, the former Carlton Screen Advertising sales director, to the role of managing director, replacing Garry Lace. Lace left the company in April this year to launch the start-up...

Campaign and RAB in pounds 1m radio prize.(Brief article)
May 22, 2009... Campaign has partnered with the Radio Advertising Bureau to launch a creative competition offering pounds 1 million worth of radio airtime to two advertisers. In the contest, which is part of the Radio Advertising Awards, advertisers and...

Aegis names Cranmer as Isobar CEO.(Brief article)
May 22, 2009... Aegis Media has appointed Mark Cranmer as the new chief executive of the digital network Isobar, replacing Nigel Morris, who moves to the role of chief executive of Aegis Media North America. Cranmer said he is not planning any immediate...

Churchill calls pitch for digital marketing account.(Brief article)
May 22, 2009... Churchill Insurance is on the hunt for an agency to handle its digital marketing account. The process is thought to be in the early stages, and the insurance brand is approaching agencies directly. There is no retained incumbent on the...

YouTube signs up advertisers to launch UK pre-roll ads.
May 22, 2009... YouTube has signed advertisers, including Renault and Warner Brothers, to trial pre-roll ads on its site for the first time in the UK and Europe. The Google-owned site uses pre-roll ads in the US, but has traditionally opted for text,...

JWT hires Graham Wood to head art.(Brief article)
May 22, 2009... JWT London has hired Graham Wood, the co-founder of Tomato, as its head of art. The post has been vacant since JWT London made Steve Dunn, its former head of art and design, redundant in March 2007. Russell Ramsey, the agency's executive...

Cunning founder to relaunch the brand.(Brief article)
May 22, 2009... Anna Carloss, the founder of Cunning, the ambient media company that recently collapsed with debts of pounds 619,425, is planning to relaunch the brand. Carloss will be the managing director of a new agency called Cunning Communications,...

Romano quits JWT for Euro RSCG role.(Brief article)
May 22, 2009... Fernanda Romano, a creative director at JWT London, has quit to launch a global start-up with Euro RSCG Worldwide in the new role of global creative director of digital experiential. Romano joined JWT in February 2008 from Lowe's Madrid shop...

Mini picks lead global creative agency.(Brief article)
May 22, 2009... Mini has appointed the Amsterdam-based Be As You Are (BSUR) as its lead global creative agency after a pitch against 180 Amsterdam and KesselsKramer. The first stage of the pitch saw four undisclosed London agencies and four Amsterdam-based...

Gareth James named ECD of TMW as part of restructure.(Tullo Marshall Warren )(Brief article)
May 22, 2009... Tullo Marshall Warren has promoted Gareth James to the position of executive creative director as part of the agency's biggest restructure in its 22-year history. James, who previously held the position of digital creative director, will work...

Clear Channel cuts roadside ad sites.(Brief article)
May 22, 2009... Clear Channel has slashed the number of roadside billboards it carries by 16 per cent in a further sign of cost-cutting in a recession-hit outdoor industry. The cuts affect the outdoor company's 48-sheet panels and have taken place over the...

W&K wins Fairtrade Foundation ad brief.
May 22, 2009... Wieden & Kennedy has secured the advertising account for the Fairtrade Foundation after a three-way pitch against Baby Creative and Arthur. The incumbent agency, Forster, was involved early on in the process but declined to move to pitch...

The Week: Advertising News - Jordan inspires Virgin ad.(Brief article)
May 22, 2009... Virgin Trains last week tapped into the tabloid mania surrounding the breakdown of Katie Price, aka Jordan, and Peter Andre's marriage, by putting out a tongue-in-cheek ad that appeared in London Lite with the strapline: 'We'd get Peter back...

The Week: Advertising News - CP&B puts interns on eBay.
May 22, 2009... Crispin Porter & Bogusky has put 40 of its interns up for auction on eBay. Interested parties can bid for them, with the money going to the interns themselves to augment their wages. At the time of writing, the bidding, which started at...

The Week: Advertising News - NI paper mocks Standard.(thelondonpaper)(Brief article)
May 22, 2009... The News International freesheet, thelondonpaper, has launched an ad campaign mocking the London Evening Standard's recent 'sorry' activity, by announcing that nothing has changed at the title. Created in-house, the campaign uses short...

The Week: Advertising News - Apple returns fire at PC ad.
May 22, 2009... Apple has returned fire against Microsoft in the Mac versus PC battle by attacking Microsoft's 'laptop hunters' ad campaign. The recent campaign, through Microsoft's agency Crispin Porter & Bogusky, claimed that it would cost dollars...

The Week: Advertising News - CBS triggers moral debates.(Brief article)
May 22, 2009... CBS Outdoor is behind a campaign running across the London Underground to engage people in debates on controversial topics such as fox hunting, battery chicken farming, war and homelessness. CBS said that the 'time to consider' campaign,...

The Week: Advertising News - Philips reveals ad secrets.(Brief article)
May 22, 2009... Philips has released a short film on the making of its frozen- action TV ad by Tribal DDB Amsterdam and Stink Digital. The ad, entitled 'carousel' and launched last month, features a freeze-framed single-take shot through a cops and robbers...

The Week: Media News - The Sun cuts cover price.(Brief article)
May 22, 2009... The Sun has slashed its cover price to 20p in London, a move that brings it into line with the Daily Star. The cut comes just nine months after The Sun introduced a flat cover price of 30p across the country The Saturday edition of The Sun will...

The Week: Media News - BBC Magazines to axe jobs.(Brief article)
May 22, 2009... BBC Magazines is set to axe up to 30 jobs in an attempt to lower costs. Most of the redundancies are expected to be made in the children's division, which closed a number of titles earlier this year. In an e-mail to staff, Peter Phippen, the...

The Week: Media News - 3 signs sponsorship deal.(Brief article)
May 22, 2009... Channel 4 has signed a deal with 3 that will see the mobile network sponsor the broadcaster's original comedy programming. The seven-figure deal, which runs until the end of the year, will include idents around shows such as Peep Show and...

The Week: Media News - Lyons defends licence fee.(BBC Trust)(Brief article)
May 22, 2009... Sir Michael Lyons, the chairman of the BBC Trust, has warned the Government and opposition parties that his organisation is ready to take on an 'all or nothing' battle to protect the licence fee. In a speech to media executives, Lyons said...

The Week: Media News - Smith eyes pounds 800m turnover.(Brief article)
May 22, 2009... John Smith, the BBC Worldwide chief, has revealed that its planned commercial partnership with Channel 4 would generate an annual turnover of pounds 800 million. During a speech to the House of Lords, Smith stated that the annual profit of...

The Week: Media News - Marie Claire to lay off staff.(Brief article)
May 22, 2009... One-sixth of editorial staff at IPC's Marie Claire are facing redundancy. The cuts, which amount to six of the magazine's 36 editorial posts, are being put down to the harsh economic climate. While some of the cuts will be achieved by not...

The Week: M&S celebrates 125 years with nostalgic ad campaign.(Brief article)
May 22, 2009... Marks & Spencer is celebrating its 125th year on the high street with a new campaign created by Rainey Kelly Campbell Roalfe/Y&R, showcasing how the store has delivered 'quality worth every penny' since 1884. Twiggy, who first...

The Week: Best of the blogs - What do I get in return?(Brief article)
May 22, 2009... When the new Facebook went ahead and allowed people to become fans of brands, and even began including them in the section formerly known as 'people you may know' (now simply called 'suggestions') along with your real-life friends, it looked...

The Week: City News - IPG strikes new credit deal.(Interpublic Group )(Brief article)
May 22, 2009... Interpublic Group has entered into an amendment with the Securities and Exchange Commission aimed at reducing the potential damage caused by the possible bankruptcy of General Motors. Signed on 13 May, the deal sees the holding company...

The Week: City News - Aegis shares plummet.(Brief article)
May 22, 2009... Aegis Group has reported an organic revenue fall of 11.9 per cent in the first quarter of 2009, causing its shares to plunge and making the company more vulnerable to a takeover bid by its rival Havas. However, the group said that its...

The Week: City News - UTV ad revenues decline.(Brief article)
May 22, 2009... UTV Media, the owner of talkSPORT, has announced a drop in TV ad revenue of 19 per cent and a decline in radio ad revenue of 15 per cent for the first four months of the year. The broadcaster, which owns more than 20 radio stations across the...

The Week: City News - UKRD wins battle for TLRC.(The Local Radio Company)(Brief article)
May 22, 2009... The radio investment group UKRD has won its bid to acquire The Local Radio Company. UKRD has been engaged in a takeover battle for TLRC with Hallwood over the past few weeks. This week, UKRD raised its offer price from 3.25p a share to 4p a...

The Week: City News - Havas revenue down in Q1.(Brief article)
May 22, 2009... The global recession is taking its toll on Vincent Bollore's Havas, which has reported a 6 per cent revenue drop for the first quarter of the year. The Paris-based operation saw revenue fall to EUR325 million, compared with EUR345 million...

The Week: City News - Branson cuts stake in VM.(Brief article)
May 22, 2009... Sir Richard Branson has cut his stake in Virgin Media by a third to 6.5 per cent. However, Branson has dismissed speculation that he is no longer committed to the company. -------------------- Did you find this article useful? Why not...

The Week: City News - ITV pledges more savings.(Brief article)
May 22, 2009... ITV has announced that it is making good progress towards delivering on its target of saving around pounds 155 million in 2009, but has said that further cost-saving measures will be required over the next few years due to a continuing weakness...

The Week: People News - Top marketer leaves bank.(Brief article)
May 22, 2009... David Henderson, Northern Rock's most senior marketer, has left the company after 30 years. It is not thought that he has another job to go to. Northern Rock's sales director, Mark Robson, is also leaving the company. The bank's marketing...

The Week: People News - Freddie Tarrant, 70, dies.(Obituary)(Brief article)
May 22, 2009... Freddie Tarrant, the co-founder of the UK ad industry's most famous headhunting company, Kendall Tarrant, has died aged 70 after battling cancer for more than two years. Tarrant and Canna Kendall founded the company in 1976. It went on to...

The Week: Advertising Reviews - GSD&M lands BMW global.(Brief article)
May 22, 2009... BMW has consolidated its advertising arrangements by handing its US lead agency GSD&M Idea City its global account. The Omnicom Group agency's first global campaign will be based on the theme of joy. The work will launch in Europe in the...

The Week: Advertising Reviews - Privilege calls ad review.(Brief article)
May 22, 2009... Privilege, the insurance company, is reviewing its entire advertising business with a view to consolidating it into a single agency or group. The pitch comes ahead of a repositioning of the brand that will see the company more than double its...

The Week: Digital Reviews - Glue wins Transport Direct.(Brief article)
May 22, 2009... Glue London has landed the digital account for Transport Direct, the Department for Transport's online journey planner, following a three-way pitch managed by COI. The DfT hopes the campaign will drive traffic to its site by promoting how...

The Week: Agencies on alert as Dairy Crest reviews pounds 10m UK media.(Brief article)
May 22, 2009... Dairy Crest is reviewing its pounds 10 million UK media planning and buying account. The business, which includes advertising for Cathedral City cheese, Clover, Country Life, Utterly Butterly and Frijj shakes, has been held by John Ayling...

The Week: The best of campaignlive.co.uk.(Brief article)
May 22, 2009... 'Let us ignore, for the moment, the fact that we talk about digital as if it is a noun and not an adjective. Why are we so excited about 'it'? Because it does have lots going for it. It is direct, it is downloaded, it is demanded by the...

Close-Up: Adland called upon to save Brits from swine flu.(Viewpoint essay)
May 22, 2009... Campaign asked advertising creatives to give their opinions on the Government's recent swine flu campaign from DDB. - George Prest, executive creative director, Delaney Lund Knox Warren Earlier today, I got sent an e-mail. It was titled...

Close-Up: Why is the UK failing at awards shows?
May 22, 2009... How come UK agencies don't seem to be able to win global awards anymore, Caroline Lovell asks. British advertising. World-leading. We could teach the rest of the world a thing or two about creativity, right? Well, not according to the recent...

Close-Up: The Hot Seat - Tom Bazeley, Lean Mean Fighting Machine.(Interview)(Brief article)
May 22, 2009... Name: Tom Bazeley Job: Managing partner, Lean Mean Fighting Machine - You've got five hours left before the world explodes. What do you do? I'd light a barbecue and invite my family, friends and Ronnie Corbett round to drink wine, eat...

Media Perspective: Telegraph breathing life into beleaguered newspaper medium.(Viewpoint essay)
May 22, 2009... I'm not aware that my favourite print product has been invented yet. It would be along the lines of Dennis Publishing's excellent The Week, only not edited by posh Notting Hill-types who only read the upmarket papers and the financial pages. ...

Media Forum: Is the slump bottoming out?
May 22, 2009... Murdoch thinks the worst of the downturn is over. Is it, Alasdair Reid asks. Rupert Murdoch isn't universally acknowledged as the wittiest media mogul that has ever lived - but at News Corp's recent interim results presentation, he got off a...

Media: Chatter.
May 22, 2009... 'What has happened to all the money?' - Leslie Hill, the former ITV network chairman, asks the broadcaster's directors some tough questions 'Still listening, still independent, still celebrating London, still purple.' - Thelondonpaper's new...

Media Headliner: Digital radio's cheerleader-in-chief gets serious.(Digital Radio Development Bureau)
May 22, 2009... Tony Moretta, the head of the Digital Radio Development Bureau, is on a mission to educate consumers. Digital radio's unofficial rising star, Tony Moretta, will hopefully do more to unite the radio world than its official one: the 6Music DJ...

Media Lifeline: AOL UK.
May 22, 2009... The former internet service provider has found new life in delivering content. October 2006: AOL has started life as America Online, a US internet service provider - but following a strategic review, it decides that connectivity is going to...

Media Perspective: Mr Hepworth's blog offers sound views on all things media.
May 22, 2009... Those of you around 40, like me, will remember David Hepworth as the short Northern one in the Old Grey Whistle Test presenting duo. Or as the editor of Smash Hits. Or as the founder of the magazine company Development Hell, which publishes...

Media: All about ... Rebranding UKTV.
May 22, 2009... Just how successful has the UKTV evolution been, Alasdair Reid asks. Watch wasn't. Watched, that is. Not nearly enough. Especially, of course, where the duo Richard Madeley and Judy Finnegan were concerned. Last year, when the daytime king...

Media: Things we like.
May 22, 2009... - Tilda Rice cinema ticket promotion The connection between cinema and rice is not immediately obvious, but, regardless, the rice brand Tilda is giving away a free cinema ticket with every pack in conjunction with Cineworld. And the brand ran...

Media: Double Standards - What can adland get from the music streamers?(Interview)
May 22, 2009... Music lovers are listening to their favourite artists at the touch of an app icon or the click of a mouse. Jon Mitchell and Miles Lewis explain how the adman can benefit. JON MITCHELL - SALES DIRECTOR, SPOTIFY - Why should advertisers...

The World: Los Angeles - Court rejects bid to prohibit digital billboards.(Brief article)
May 22, 2009... A Californian court has rejected a bill proposed by the Californian assemblyman Mike Feuer that would have prohibited digital billboards being built until 2012. Feuer made his proposals in January, claiming that digital billboards pose a...

The World: New York - Mindshare appoints Phil Cowdell to US CEO job.(Brief article)
May 22, 2009... Mindshare has named Phil Cowdell as its new North American chief executive, after Scott Neslund left the role to pursue other interests. Cowdell, who was most recently one of Mindshare's global client leaders, will be responsible for the...

The World: Qatar - Broadcaster and airline sign ad and sponsorship deal.
May 22, 2009... Qatar Airways, the national airline for the state of Qatar, has secured a nine-month sponsorship and advertising deal with CNBC, the business news broadcaster. The airline will run campaigns across CNBC's networks in EMEA, Asia and the US,...

The World: Taipei - Govt prepares to inject dollars 27.5bn into creative industry.(Brief article)
May 22, 2009... Taiwan's government has announced that it is to invest heavily in the country's creative industries during the next four years. It has passed a proposal that could direct as much as dollars 27.5 billion to producers of TV programmes, films,...

The World: Sydney - ABC says TV show ad is too offensive to broadcast.(Brief article)
May 22, 2009... The Gruen Transfer has been hit by controversy after ABC refused to allow a commercial made especially for the programme to be screened. The row blew up over a hard-hitting ad calling for an end to discrimination against obese people. The...