Campaign articles from May 2007

Campaign archives from May 2007

MG OMD scoops pounds 14m Home Office brief.(Manning Gottlieb OMD)(Brief article)
May 4, 2007... The Home Office has consolidated its pounds 14 million communications planning business into Manning Gottlieb OMD. MG OMD won the business following a swift pitch against Mediaedge:cia and Carat, which was run through COI. Previously,...

Omnicom in talks to buy Search Works.(Omnicom Media Group)(Brief article)
May 4, 2007... Omnicom Media Group is in discussions with the UK search marketing specialist The Search Works about a possible acquisition. Sources said talks had taken place between Omnicom and The Search Works, but that a deal had not yet been agreed....

Gosper returns as McCann Europe president.(Brett Gosper appointed at McCann-Erickson Europe)(Brief article)
May 4, 2007... Brett Gosper, the McCann Erickson US president, is to return to London in the new role of president of McCann Group EMEA. Gosper will also oversee the McCann UK Group as its chairman and chief executive. He will work alongside Giuseppe...

Porsche kicks off DM agency review.(direct marketing)(Clark McKay and Walpole)(Brief article)
May 4, 2007... Porsche, the luxury and sports car-maker, is hunting an agency to handle its UK direct marketing business. The car company has held credentials meetings with a number of undisclosed agencies, and is drawing up a shortlist to pitch for the...

Agencies vie for Patton.
May 4, 2007... Saatchis and Grey do battle for Sony marketing chief to fill vacant CEO posts. Grey and Saatchi & Saatchi are fighting it out to hire David Patton, Sony's senior vice-president of communications for Europe, to fill their vacant chief...

Hurrell and Dawson lands pounds 2m ELS creative.(Early Learning Centre)(Hurrell and Dawson)(Brief article)
May 4, 2007... The Early Learning Centre, the children's toy store group, has appointed Hurrell and Dawson to manage its pounds 2 million creative account. The appointment was made without a pitch after the incumbent on the business, United London, was...

Grey loses out on thelondonpaper.(Grey London)(News Group Newspapers )(Brief article)
May 4, 2007... News Group Newspapers has confirmed that thelondonpaper creative account will not move to Grey following the closure of its WPP sister agency United London. However, it would not comment on whether or not the account would go out to pitch....

Newspapers 'have emotional impact'.(Brief article)
May 4, 2007... The combination of TV and newspaper advertising can increase brand impact by 72 per cent, according to new research from the Newspaper Marketing Agency. The research, part of a three-year study into the effectiveness of national...

Agencies line up for National Trust task.(National Trust for Places of Historic Interest or Natural Beauty)(Brief article)
May 4, 2007... The National Trust is inviting agencies to pitch for its pounds 3 million media account. The winner will develop a media strategy to increase membership and visitors to its properties across England, Wales and Northern Ireland. ...

ZenithOptimedia appoints Farquhar.(Stephen Farquhar )(Brief article)
May 4, 2007... ZenithOptimedia is aiming to boost its planning firepower by appointing Stephen Farquhar as its head of strategy. Farquhar joins from MindShare in Sydney, where he held a similar position. Working alongside the planning director, Mark...

RKCR/Y&R launches Saint to expand its digital offering.(Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
May 4, 2007... Rainey Kelly Campbell Roalfe/Y&R is launching a digital agency called Saint to handle online planning and creative. Saint will be run by David Gamble and Simon Labbett, the digital creative team that joined RKCR/Y&R in April 2000. As well...

Pressure mounts on 'junk-food' ads.(Brief article)
May 4, 2007... The Government has threatened to impose even tougher rules on non-broadcast ads for 'junk foods' and soft drinks aimed at children. Only three weeks after a new Committee of Advertising Practice code on press and posters was announced,...

Monster.com calls pitch.
May 4, 2007... AAR is handling pounds 20m pan-European review for the online recruitment giant. Monster, the online recruitment company, is seeking an agency to handle its pan-European advertising account. A shortlist of undisclosed agencies has been...

The Week: Advertising - Joost signs up advertisers.
May 4, 2007... The internet television platform Joost has signed more than 30 advertisers, including Coca-Cola, Nike and HP, in advance of its launch this week. At its launch, the channel will run traditional 15- and 30-second ad spots, but will limit ad...

The Week: Advertising - McCann wins Fresh gong.(McCann Erickson Manchester)(Brief article)
May 4, 2007... McCann Erickson Manchester has won the Grand Prix at the 2007 Fresh Awards for two campaigns: Acupuncture UK's 'pins' and '2B pencils' for UK schools' 60-second Shakespeare competition, the first time the Grand Prix has been awarded jointly....

The Week: Advertising - The Fish Can Sing folds.
May 4, 2007... The brand consultancy The Fish Can Sing has been closed, with its founders Howard Beale and Dan Holliday poised to set up their own separate businesses. Beale has formed a strategy consultancy, while Holliday plans to launch a specialist...

The Week: Advertising - DoH slashes adspend.(Department of Health)(Brief article)
May 4, 2007... The Department of Health is to slash spending on its sexual health campaigns by one third, according to the public health minister, Caroline Flint. In reply to a question posed in Hansard, Flint said budgets for 2007/2008 would be pounds 4...

The Week: Media - Telegraph in print deal.(contracts)(Brief article)
May 4, 2007... The Telegraph Group has signed a print deal with its rival News International that will help it to print The Daily Telegraph and The Sunday Telegraph in full colour. The decision means the Telegraph Group will abandon plans for a pounds...

The Week: Media - Freesat launch details.(Brief article)
May 4, 2007... The BBC and ITV are to join forces to launch a subscription-free satellite service, Freesat, in March 2008. The service, which was given the go-ahead by the BBC Trust last week, and will carry up to 200 TV and radio channels, is designed to...

The Week: Media - Virgin attacks Sky.(British Sky Broadcasting Group PLC)(Virgin Media Group Ltd.)(Brief article)
May 4, 2007... Virgin Media has accused Sky of being 'abusive' and of stifling its ability to compete in the pay-TV market, according to High Court papers The papers reveal that Sky twice offered to pay Virgin nothing for its channels, while simultaneously...

The Week: Media - Itv.com unveiled.(itv.com)(Brief article)
May 4, 2007... ITV has launched its new on-demand broadband site, itv.com, backed by a pounds 20 million investment. The site enables viewers to watch programmes on the internet for 30 days after initial broadcast, and features live streaming of ITV channels,...

The Week: Media - Sky's ITV stake questioned.(Brief article)
May 4, 2007... Both the Office of Fair Trading and Ofcom have raised concerns over the 17.9 per cent stake in ITV that BSkyB holds. The OFT has recommended that the acquisition be investigated by the Competition Commission, while Ofcom has expressed concerns...

The Week: Media - Zenith content launch.(ZenithOptimedia)(Brief article)
May 4, 2007... ZenithOptimedia is to launch a new department, Newscast, to work on branded content, sponsorship, events and experiential marketing. The division, to be led by the deputy managing director, Mark Waugh, replaces the agency's existing Alliance...

The Week: Media - Yahoo!/Right Media deal.(mergers and acquisitions)(Brief article)
May 4, 2007... Yahoo! has paid dollars 680 million to buy the remaining shares in the internet advertising company Right Media, just a week after its rival Google paid dollars 3.1 billion for DoubleClick. Yahoo! bought an initial 20 per cent stake in the...

The Week: Brand - Coca-Cola water plan.(Brief article)
May 4, 2007... Coca-Cola is set to launch a new UK bottled water brand, three years after it was forced to pull its Dasani brand off the shelves. Reports say that the company is looking at sources in Wales, and at Chaudfontaine in Belgium. It is not...

The Week: Brand - Philippa Brown joins Omnicom Media as UK chief.(Brief article)
May 4, 2007... The IPC board director, Philippa Brown, has been named chief executive of Omnicom Media Group UK. She joins in July, and will report to Colin Gottlieb, the chief executive of OMG EMEA. The heads of all of OMG's UK agencies, including OMD UK,...

The Week: Best of the blogs.
May 4, 2007... TONEZ, TETRIS AND BREASTS I am a 41-year-old man on the WPP fat corporate bastard tariff, yet Vodafone Live is convinced that I am a hormonally challenged teenager 'Can I see the train times to Sevenoaks, please,' I ask. 'Yes, but first...

The Week: City - Channel 4 digital fillip.(Financial report)(Brief article)
May 4, 2007... Channel 4 reported a 5 per cent increase in turnover for the financial year to a record pounds 937 million, boosted by growth in its digital division. The broadcaster's digital channels saw a pounds 40 million jump in ad revenue, helped by...

The Week: City - Colgate boosts ad budget.
May 4, 2007... Colgate-Palmolive will increase its annual ad budget after last year's record spend helped sales increase by 12 per cent in the first quarter of 2007. The chief executive, Reuben Mark, said Colgate would increase its ad budget as a percentage...

The Week: City - GCap Classic Gold deal.(GCap Media PLC)(Brief article)
May 4, 2007... GCap Media has bought the remaining 80 per cent stake in the Classic Gold radio network for nearly pounds 4 million from UBC Media GCap will now combine the 18 Classic Gold AM and digital radio licences with its existing Capital Gold stations.

The Week: People - Lace sales promo role.(appointment of Garry Lace)(Brief article)
May 4, 2007... Garry Lace, the former Lowe London chief executive, has resurfaced as the chairman of the Camden-based sales promotion agency Intelligent Marketing. Lace resigned from Lowe in May 2006 following an investigation into allegations that he had...

The Week: People - Eastman returns to UK.(David Eastman)(Brief article)
May 4, 2007... David Eastman, the chief executive of Agency.com, is to return to London in the new role of president of international after less than a year at the head of the network. He will now focus on the network's international expansion across Europe...

The Week: People - Gambino joins Bebo.(Bebo appoints Angel Gambino )(Brief article)
May 4, 2007... Bebo, the social networking site, has hired MTV's Angel Gambino in an attempt to rival MySpace as a place for bands to showcase their wares. Gambino, the former vice-president of commercial, strategy and digital media at MTV, will become...

The Week: People - Fiennes signs to Tomboy.(Tomboy Films appoints Martha Fiennes)(Brief article)
May 4, 2007... Martha Fiennes, the feature film and ad director, has joined Tomboy Films for UK and US commercials representation. Fiennes, who directed the film Onegin, joins from Skepper Fiennes, the production company she ran with the executive...

The Week: Creative Reviews - United in IOC win.(International Olympic Committee)(Brief article)
May 4, 2007... WPP's United network has bounced back from the closure of its London office by picking up the global creative account for the International Olympic Committee. The agency triumphed following a pitch against Havas Sport, Leo Burnett and the...

The Week: Creative Reviews - The Body Shop.(Brief article)
May 4, 2007... The Body Shop plans to use advertising for the first time since it was launched 30 years ago, and is hunting an agency through the AAR

The Week: Media Reviews - OMD picks HMV.(contracts)(Brief article)
May 4, 2007... OMD UK has won the pounds 24 million consolidated business for HMV and Waterstone's following a final pitch against PHD, MediaCom and Starcom. OMD already handled the pounds 19 million HMV business, while Waterstone's was held by the fellow...

The Week: Media Reviews - MindShare out of J&J pitch.(ohnson & Johnson)(Brief article)
May 4, 2007... WPP's MindShare has pulled out of the dollars 3.3 billion global media pitch for Johnson & Johnson. The network has a number of conflicts worldwide, including its Unilever business across Europe, but sources suggested its withdrawal was...

The Week: DM Reviews - Which? Money review.(Which?)(Brief article)
May 4, 2007... Which? is hunting a direct marketing agency for its recently launched magazine, Which? Money. The title, which launched earlier this year, has until now been marketed to existing Which? subscribers, but the company is now aiming to widen its...

The Week: Digital Reviews - Royal Mail appoints five.(contracts)(Brief article)
May 4, 2007... Royal Mail has appointed five agencies to its pounds 20 million digital roster, following a pitch process that began last year. Proximity London, Tullo Marshall Warren, Zulu, Reading Room and Cheetah-Mail will now work on online...

The Week: Digital Reviews - Esure rethinks digital.
May 4, 2007... Esure, the insurance company, is seeking a digital agency to work on an online extension of its TV campaigns

The Week: Digital Reviews - Lean Mean wins RAF.(Lean Mean Fighting Machine)(Royal Air Force)(Brief article)
May 4, 2007... Lean Mean Fighting Machine has been appointed by the Royal Air Force to handle its online advertising, following a pitch against unnamed agencies through COI. The agency will work on recruitment campaigns targeting 16- to 24-year-olds. The...

The Week: Digital Reviews - 118 118 ditches Naked for in-house planning division.
May 4, 2007... The Number 118 118 has ended its five-year relationship with Naked Communications after deciding to set up its own in-house strategic planning department. The directory enquiries company, which was one of Naked's founding clients, is...

The Week: The internet question - Is traditional agencies' structure screwed?
May 4, 2007... The old-school creatives, with their D&AD Award from 1998 so far up their arses they can't see below the self-imposed clouds, really need to fck off. For one thing, they ruin briefings. A smart young creative open enough and clever enough to...

The World: Minneapolis - Riddle to replace departing Feuerman at Fallon.(Todd Riddle appointed and Kerry Feuerman quits Fallon London)(Brief article)
May 4, 2007... Kerry Feuerman, the creative director at Fallon who was brought in just over a year ago to replace Paul Silburn, is leaving the agency. He will be replaced by Todd Riddle, who is being promoted from the position of group creative director...

The World: New York - George nets digital strategy role at McCann.(Quentin George appointed at Universal McCann )(Brief article)
May 4, 2007... Universal McCann has appointed Quentin George to the position of global director of digital strategy. He will now work closely with Nick Brien, the network's chief executive, in creating digital strategies and offerings for its entire...

The World: Paris - Stillacci handed senior role at Callegari Berville Grey.(Grey EMEA appoints Andrea Stillacci )(Brief article)
May 4, 2007... Grey EMEA has appointed Andrea Stillacci to the role of co-president and executive creative director of Callegari Berville Grey. Stillacci, the former executive creative director and vice-president of JWT Paris, replaces Pierre Berville,...

The World: Kuala Lumpur - BBDO and O&M retain dollars 60m Maxis business.(Ogilvy & Mather )(Brief article)
May 4, 2007... Kuala Lumpur BBDO and Ogilvy & Mather have retained the dollars 60 million Maxis account, while Leo Burnett has been axed. The telecommunications and internet business is the largest account in Malaysia. The agencies retained the...

The World: Singapore - Gan Boon Guan to head Starcom in Singapore.(appointment of Gan Boon Guan)(Brief article)
May 4, 2007... Starcom Media Group has appointed the former OMD managing director, Gan Boon Guan, as the chief executive of its Singapore office. He succeeds Jaswinder Kaur, who left last month after 15 years at the agency. The appointment follows a...

The World: New York - Hardwick appointed Grey Worldwide NY president.(appointment of Steve Hardwick)(Brief article)
May 4, 2007... Steve Hardwick, the former president of the independent creative agency StrawberryFrog, has been appointed as the president of Grey Worldwide's New York office. Hardwick, who steps into the role this month, will lead the 525-person-strong...

The World: New York - Global creative chief Cranin splits from McCann.(Jonathan Cranin at McCann World Group)(Brief article)
May 4, 2007... Jonathan Cranin, the McCann World Group's worldwide creative director, has parted ways with the network. He will not be replaced. Cranin has worked at the agency for 14 years and was part of the team that picked up the global MasterCard and...

The World: Tallinn - Outdoor specialists JCDecaux lands city contract.(Brief article)
May 4, 2007... JCDecaux has been handed a 15-year street furniture contract for the city of Tallinn, the capital of Estonia. The award covers the instalment, maintenance and management of 320 bus shelters, 140 free-standing panels and 18 public toilets....

The World: Dehli - Iris swoops for Saatchis managing director Alok Lall.(Brief article)
May 4, 2007... Iris has poached the Saatchi & Saatchi managing director Alok Lall to run its newly launched agency in Delhi. He will join the business as the managing director. Lall will take over the day-to-day running of the agency and will report...

The World: Sydney - Euro RSCG picks up three more Dell ad accounts.(Brief article)
May 4, 2007... Dell has consolidated its advertising accounts in Australia, New Zealand and Japan into Euro RSCG. The Australasian business was formerly handled by DDB, while the Japanese account was with Hakuhodo. The agency picked up the business...

The Work: New Campaigns - UK.
May 4, 2007... BT - DO WHAT YOU DO BEST THE LOWDOWN Rainey Kelly Campbell Roalfe/Y&R has employed Gordon Ramsay to front its latest BT Business campaign. However, he doesn't have a speaking part - so he has no chance to turn the air blue. The...

The Work: New Campaigns - The World.(BETC Euro RSCG )(Fiat Media Center)(In-house)
May 4, 2007... INPES - Free hugs - France CREDITS Project: Free hugs Client: Stephane Delaunay, communications manager, INPES Brief: Encourage people not to discriminate against those with Aids Creative agency: BETC Euro RSCG Writer: Olivier Apers...

Pitch update.
May 4, 2007... All eyes are on the eBay prize currently up for grabs: great brand, good spend, few conflict issues. Nevertheless, beware the client that falls out with Delaney Lund Knox Warren & Partners. The agency famed for its knack for client service...

The Work: New-Business Rankings: 4 May 2007.(Statistical table)(Company rankings)
May 4, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: BSkyB reports increase in revenues.(Financial report)(Brief article)
May 4, 2007... BSkyB has reported revenues were up 10 per cent to pounds 3.38 billion over the nine months to 31 March, with operating profits at pounds 613 million. The company added that it had hit its target of signing one-quarter of its customers up to...

Hotline: Apple appoints WWAV Rapp Collins.(Brief article)
May 4, 2007... Apple has appointed WWAV Rapp Collins to handle its UK direct marketing account. The agency picked up the business following a competitive pitch against an undisclosed number of agencies. The appointment will not affect the above-the-line...

Hotline: H Bauer suspends publication of In the Know.(Brief article)
May 4, 2007... H Bauer has suspended publication of its women's weekly In the Know, which launched last August. Bauer said it was closing the title because of lower- than-expected sales. It is consulting with staff and said redundancies were likely

Hotline: Mother hires a senior strategist.
May 4, 2007... Mother has hired Steven Hopkins as a senior strategist. Hopkins previously worked in the planning departments of Leagas Delaney and JWT

Hotline: Associated Newspapers stops distribution of London Lite.(Brief article)
May 4, 2007... Associated Newspapers has stopped its London Evening Standard vendors distributing copies of its sister title, London Lite. According to media buyers, the move has been driven by declining sales of the Standard. Distribution will now be solely...

Hotline: Anti-drugs commercial by Abbott Mead Vickers.(Brief article)
May 4, 2007... Abbott Mead Vickers BBDO's anti-drugs commercial for Focus 12, the drugs rehabilitation charity, has been issued a 15 certificate by the British Board of Film Classification. The ad will be screened in UK cinemas next month

Hotline: Orient-Express in talks with digital agencies.(Brief article)
May 4, 2007... Orient-Express, the global luxury travel operator, is in talks with a number of digital agencies about its online advertising account Agencies have been asked to come up with strategy and creative concepts to drive traffic to its website and...

Hotline: ITV signs NFU Mutual as sponsor of Heartbeat.(Brief article)
May 4, 2007... ITV has signed NFU Mutual, the rural insurance company, as the sponsor of its drama series Heartbeat. The deal includes branded clips before and after the programme, and break bumpers. The deal was brokered by Walker Media

Hotline: Innocent approaches digital agencies.
May 4, 2007... Innocent is approaching digital agencies with a brief to enhance its main website and build a portal for younger drinkers

Hotline: Campaign to hold digital conference.(Brief article)
May 4, 2007... Campaign is holding a digital conference at London's Dorchester Hotel on 28 June. The theme is developing cross-platform strategies and effective planning spend to harness the power of online. Book before 10 May and get pounds 100 off the...

Close-Up: Profile - Can Hunter reboot the Euro RSCG turnaround?(Mark Hunter)
May 4, 2007... At last, Mark Cadman and Russ Lidstone have named their new creative director. Can he cut it, James Hamilton asks? If Mark Cadman and Russ Lidstone are feeling the strain of having spent the past year wrestling with the tiller of a...

Close-Up: Newsmaker - Howell breaks rather than bends to New York.(EMEA's Rupert Howell)
May 4, 2007... EMEA's lifesaver Rupert Howell was never going to agree with John Dooner's plans for the region, James Hamilton writes. When Rupert Howell and John Dooner met in New York last week to discuss changes to the McCann Erickson regional...

Close-Up: Live Issue - BBH takes 'remastering audio' angle for Audi TT.(Bartle Bogle Hegarty Ltd.)
May 4, 2007... The interactive digital campaign features 14 remastered tracks to highlight the marque's evolution. Bartle Bogle Hegarty's campaign for Audi's launch of the remastered TT has taken 'remastered' literally. The agency has dismissed a...

Close-Up: Live Issue - Is the IPA focusing on the right issues?
May 4, 2007... 'Promoting the value of advertising in the boardroom' is central to its new agenda. At this moment in time, it seems as if the advertising industry has never been more besieged. Adland's power, and its ability to communicate its...

Close-Up: 24 hours with ... Ed Morris, Lowe London.(Diary entry)
May 4, 2007... Name: Ed Morris Job: Executive creative director, Lowe London Professional mission: Care, make it mean something Personal mantra: Carry the spirit of youth into the wisdom of age 7.15am Pitch on, so I select smartest T-shirt and jeans...

Media Perspective: Agencies fear Sky's Virgin row will drive away advertisers.(Associated Newspapers Holdings PLC and News International )(Virgin Media Group Ltd. and British Sky Broadcasting Group PLC. Sky Media)
May 4, 2007... Last week's spat between Associated Newspapers and News International over distribution of their free afternoon titles in London means that we now have two full-scale media battles in progress, both involving Rupert Murdoch companies. ...

Media Forum: Will clients quit freesheets?
May 4, 2007... Could the row between freesheets affect ad revenues, Alasdair Reid asks. Hats (or helmets, even) off to Associated Newspapers for introducing us all to former Detective Inspector Phillip Swinburne. A white-bearded and bespectacled figure...

Media: Chatter.(GCap Media PLC plans to increase its earnings)(Sky has 18percent stake in ITV PLC )(Brief article)
May 4, 2007... 'The consensus is that we will earn pounds 13.5 million in 2007 What do people think I've been doing for two years? Baking cakes?' - The GCap chief executive, Ralph Bernard, says he's been busy pulling his weight. 'Sky's shareholding means...

Media Headliner: GMTV's ego-free zone has credibility at his core.(Paul Corley boss of GMTV takes up the blame)
May 4, 2007... Industry figures say it was no surprise to see Paul Corley apologise on air for GMTV's phone-in scandal. A television boss appears on his own channel to hold up his hands and take the blame. Surely a classic real-life example of the sort of...

Media Lifeline: Financial Times.(Chronology)
May 4, 2007... Can the FT's redesign and new advertising campaign help it to keep pace with its rivals? November 2005: Andrew Gowers, the editor since 2001, quits after strategic differences with senior management at Pearson, the Financial Times' parent....

Media Perspective: What's happened to all of our influential advertising figures?(trends in advertising industry)(Viewpoint essay)
May 4, 2007... I've recently been involved in one of those lists newspapers get together to fill a slow news week - The 50 Most Influential Non-Elected People in Britain. It was excellent fun having irresolvable debates about whether Wayne Rooney is more...

Media: All about ... Global new-business pitches.(dealings of Johnson & Johnson)
May 4, 2007... Cost savings are often what clinches big international deals. The Johnson & Johnson pitch is shaping up to be an interesting one. With dollars 3 billion of billings at stake, Interpublic agencies hold much of the business, and really can't...

Media: Things we like.(launch of a terminal in Heathrow)(Rob Brindons comedy show)(exhibitions of Kate Moss Top range of clothes)
May 4, 2007... THE IAB'S IN-GAME ADVERTISING REPORT Industry sector reports usually make for some dull reading, but the Internet Advertising Bureau's investigation about the state of the UK's in-game advertising market is a lively and well-researched...

Media: Double Standards - 'We're not dinosaurs, and we're not dead yet'.(John Teal, advertising director at Daily Mail and General Trust PLC)(Interview)
May 4, 2007... Despite dwindling circulations, press is still an integral part of the media and advertising landscapes, two experienced newspaper ad directors argue. JOHN TEAL - ADVERTISEMENT DIRECTOR, DAILY MAIL - What's the best aspect of your job?...

The World: Heilmann propels Scholz into the global arena.(alliance between Scholz and Friends and Lowe network )
May 4, 2007... The agency's chief executive has penned a deal with Lowe that could see it emerge from the German shadows. One of the most fascinating aspects of the newly signed global alliance between the Lowe network and Germany's Scholz & Friends is...

The World: Insider's View - US.
May 4, 2007... For all its creative achievements in the ad industry, the UK is failing to match America's evolving business model, Antony Young writes. When I was in London, it seemed that British media and advertising had the edge on the US. After all,...