Campaign articles from May 2006

Campaign archives from May 2006

J&J to review global roster.(Johnson & Johnson marketing)(Brief article)
May 5, 2006... Bodycare giant enters top-secret discussions with roster and non-roster networks. Johnson & Johnson is talking to holding companies about its international advertising arrangements. The forthcoming talks are thought to encompass both...

ITV suffers youth ratings collapse in April.(Brief article)
May 5, 2006... ITV suffered one of its worst ever sets of youth rating figures in April. According to media sources, ITV suffered a 20 per cent year-on-year decline in impacts among the key 16- to 34-year-old ad demographic between 1 April and 24 April....

New Covent Garden rejigs media roster.(by selecting Edwards Groom Saunders)(Brief article)
May 5, 2006... New Covent Garden Food Company has appointed the start-up agency Edwards Groom Saunders to handle its communications planning. The food company is also reviewing its media buying, currently held by Starcom, and has put together a shortlist...

Thomson Directories prepares for ad pitch.(choosen Miles Calcraft Briginshaw Duffy)(Brief article)
May 5, 2006... Thomson Directories is reviewing its pounds 4 million advertising account out of Miles Calcraft Briginshaw Duffy. MCBD, which has handled the account for two years, has declined to repitch. Kendall Gordon, Thomson's marketing and...

EHS Brann picks up pounds 6m News Group DM.(direct marketing)(Brief article)
May 5, 2006... News Group Newspapers has moved its pounds 6 million UK direct marketing account for The Sun and the News of the World from Tequila\London to EHS Brann without a pitch. The decision mirrors the one made in June 2005 to move its pounds 20...

Karmarama hires McGrath as planner.(Sid McGrath)(Brief article)
May 5, 2006... Sid McGrath, who left his role as the United London managing director last week, has been hired by Karmarama as its planning partner. In his new post, McGrath will develop broader strategic thinking across the agency's client base. ...

Smith revamps Starcom UK management line-up.(Linda Smith promoted Avril Gallagher, Stewart Easterbrook, and appointed Andy Roberts)(Brief article)
May 5, 2006... The new UK chief executive has reorganised the agency around five divisions. The Starcom UK chief executive, Linda Smith, has restructured the senior management of the Publicis-owned agency and is looking to appoint a strategic planning...

AMV lures creative team from Publicis.(Abbott Mead Vickers/BBDO Ltd. appointed Mike Sutherland and Antony Nelson )(Brief article)
May 5, 2006... Abbott Mead Vickers BBDO has hired the senior creative team of Mike Sutherland and Antony Nelson from Publicis New York. The pair, who were Campaign Faces to Watch in 2002, will report to Paul Brazier, the executive creative director, and...

DWP to review pounds 7m benefit fraud brief.(Department for Work and Pensions)(Brief article)
May 5, 2006... The Department for Work and Pensions has called a review of its pounds 7 million benefit fraud advertising and media account. COI is handling the review and has paired four creative agencies with four media agencies. The agency...

Allianz seeks network shop for online task.(Allianz Aktiengesellschaft Holding is in talks with Omnicom UK PLC and WPP Group PLC)(Brief article)
May 5, 2006... Allianz, one of the world's biggest insurers, is talking to digital agencies about its global online creative development and ad account. Until now, the company has used agencies based in Germany, where Allianz is headquartered. Phase 4...

Mother beats DDB to PG Tips account.(of Unilever Group)(Brief article)
May 5, 2006... Unilever is dropping the animated T-Birds from its PG Tips advertising following Mother's win of the pounds 10 million creative account. Mother won the business after a two-way pitch against the incumbent, DDB London. DDB has handled...

NI plans single unit for online ad sales.(Brief article)
May 5, 2006... News International is working on plans to merge the sales operations of its digital properties. The newspaper group wants to bring together sales for its online newspapers, including timesonline.co.uk and thesun.co.uk, and other digital assets...

Rocket scoops pounds 3m Gamestation media.(Brief article)
May 5, 2006... Gamestation, the high-street video game retailer, has appointed Rocket to handle its pounds 3 million media planning and buying account. The Blockbuster-owned chain, which operates more than 200 stores across the UK, called the pitch in a...

Prince Charles in the hunt for a digital agency.(HRH The Prince of Wales)(Brief article)
May 5, 2006... HRH The Prince of Wales is looking for a digital agency to redesign his official website, princeofwales.gov.uk. Clarence House, which represents Prince Charles, The Duchess of Cornwall and the Princes William and Harry, is handling the...

Gash launches joint venture digital production house.(Qi Commercials forms joint venture with Golden Square Post)(Stephen Gash)(Brief article)
May 5, 2006... Stephen Gash, the co-founder of Qi Commercials, has launched a digital production company with Golden Square Post-Production. The new venture unites Qi Commercials' satellite arm, Baggy Shorts, and the Golden Square division Disqo. It aims...

BSkyB subscriber growth slows down.(British Sky Broadcasting Group PLC)(Brief article)
May 5, 2006... BSkyB has reported its lowest quarterly growth in subscriber numbers for five years, but was buoyed by the performance of its Sky+ service. The satellite broadcaster added just 40,000 new subscribers in the first three months of year,...

Summerhayes sets up Stream Sydney.(Georgie Summerhayes of Stream\International opening an Asia-Pacific office)(Brief article)
May 5, 2006... Stream, TBWA's brand entertainment division, is opening an Asia-Pacific office in Sydney. It will be headed by Stream's UK managing director, Georgie Summerhayes, who has been promoted to become the managing director of Stream\International....

Starcom Mediavest scoops Konica brief.(Konica Minolta Holdings Inc.)(Brief article)
May 5, 2006... Starcom Mediavest has won Konica Minolta's pounds 1 million media planning and buying business. The Publicis-owned agency won the account following a competitive pitch against the incumbent, Bygraves Bushell Valladares Sheldon. Stewart...

Nitro appoints first planning director.(Verra Budimlija)(Brief article)
May 5, 2006... Nitro has signed the M&C Saatchi group planner Verra Budimlija, putting an end to its hunt for a planning director. Budimlija, who has worked at M&C Saatchi for the past nine years, will join the agency in the summer, where she will head up...

IPG mulls global merger of Draft with FCB network.(Foote, Cone & Belding (Advertising) Ltd.)(Interpublic Group of Companies Inc.)
May 5, 2006... IPG sources say nothing has yet been decided but expect a decision next month. Senior figures at Interpublic Group are playing down a possible merger between the holding company's Foote Cone & Belding and Draft networks. IPG said that...

National Express reviews pounds 3m task.(advertising contracts)(Brief article)
May 5, 2006... National Express Coaches is reviewing its pounds 3 million advertising account in preparation for a summer campaign. The process is being overseen by the AAR and a shortlist is currently being drawn up. A result is expected by the end of...

IPA receives 60 entries for 2006 Effectiveness Awards.(Institute of Practitioners in Advertising )(Brief article)
May 5, 2006... The IPA has received 60 entries from 30 agencies for its 2006 Effectiveness Awards. The chairman of the judges for the competition, which is open to any agency from any country, will be Sir Paul Judge, the master of the Worshipful Company...

Senior Arc creatives move to Craik Jones.(Craik Jones Watson Mitchell Voelkel appointed Martin Duckworth and David Bradbury)(Brief article)
May 5, 2006... Craik Jones Watson Mitchell Voelkel has hired the senior creative team Martin Duckworth and David Bradbury. Duckworth, a copywriter, and Bradbury, an art director, join from Arc London, where they spent the past four years working on...

FCB hires Calvert as planning director.(Simon Calvert)(Brief article)
May 5, 2006... FCB London has appointed Simon Calvert, Proximity's head of strategy, to the new position of planning director of FCB Group UK. FCB has been without a management-level planner since the departure of David Bain in November 2004. In his...

Standard rejigs design to combat freesheet threat.(Evening Standard)(Brief article)
May 5, 2006... The redesign includes colour-coded sections to improve navigation in the title. The Evening Standard unveiled its new look this week with a greater emphasis on news and a colour-coding system designed to help readers move across sections....

RKCR/Y&R pair win April's Aerial Award.(Mike Boles and Jerry Hollens of Rainey Kelly Campbell Roalfe/Y&R won awards from aerials foundation)(Brief article)
May 5, 2006... Mike Boles and Jerry Hollens, the Rainey Kelly Campbell Roalfe/Y&R creative team, have won the monthly Aerial Award for April. The pair's 'rape' radio commercial for COI/Home Office was judged to be the best ad of the month by Anita Davis,...

Hachette Filipacchi calls time on B title.(Hachette Filipacchi Magazines Inc. closes women's lifestyle magazine B)(Brief article)
May 5, 2006... Hachette Filipacchi has closed its women's monthly lifestyle magazine B after concluding a month-long review of the title. The publisher suspended publication of the magazine on 27 March. The May issue will be its last in the UK. Attic...

Slater quits CHI to join BBH in New York.(Ben Slater of Clemmow Hornby Inge is joining Bartle Bogle Hegarty )(Brief article)
May 5, 2006... Ben Slater, the new-business director of Clemmow Hornby Inge, is leaving to join Bartle Bogle Hegarty New York. Slater, who is working out his contract at CHI, will move to New York in August to take up his new role. The details of his new...

DDB WWAV hires freelancers to head creative department.(Dean Pinnington and Luke Ashton)(Brief article)
May 5, 2006... DDB WWAV Rapp Collins, the joint venture between the Omnicom sister agencies DDB London and WWAV Rapp Collins, has hired two creatives to head its creative department. Dean Pinnington, an art director, and Luke Ashton, a copywriter, were...

Media Forum: Is Capital Radio back on track?(reports of advertising)
May 5, 2006... Will Capital's management and programming changes work, Alasdair Reid asks. It's probably unfair the way everyone obsesses about Capital Radio. There are other radio stations in London, after all - and London isn't the only city or...

Media: Chatter.(Alison Sharman talks about Deal or No Deal)(Jack White)(Christian O'Connell about British Broadcasting Corp.'s radio strategy)(Brief article)
May 5, 2006... 'I think Deal or No Deal changes the whole landscape. We need to review the whole schedule from top to toe.' - Alison Sharman, ITV's newly installed director of daytime, suggests a big overhaul of the commercial broadcaster's daytime schedule...

Media: BBC Magazines sells Origin Publishing.(Brief article)
May 5, 2006... BBC Magazines has sold Origin Publishing and its non-BBC-related titles to a management buyout team led by the managing director, Andy Marshall. BBC Magazines will retain control of six BBC-branded consumer titles, including BBC History and...

Media: BSkyB awarded first three packages of Premiership football.(by Premier League )(Brief article)
May 5, 2006... BSkyB has been awarded the first three of six packages of Premiership football. The remaining three will go to a second round of bids with the Premier League inviting fresh offers. Each of the six packages contains 23 games, beginning from the...

Media: National Galleries of Scotland appoints Feather Brooksbank.(Brief article)
May 5, 2006... The National Galleries of Scotland has appointed Feather Brooksbank to handle its media planning and buying. The account, which covers five venues in Edinburgh, was previously held by The Media Shop.

Media: Bernard Matthews to sponsor ITV's Mum's on Strike.
May 5, 2006... Bernard Matthews is to sponsor ITV's daytime programme Mum's on Strike. The deal, which was negotiated by Initiative, marks Bernard Matthews' first-ever TV sponsorship.

Media: City AM promotes its head of advertising.(Jeremy Slattery)(Brief article)
May 5, 2006... City AM has promoted its head of advertising, Jeremy Slattery, to sales director. Slattery was the advertising controller at the Daily Express before joining City AM.

Media: Glamour launches promotion called 'Friday Fashion Fixes'.(Conde Nast Publications Inc.)(Brief article)
May 5, 2006... Glamour, the Conde Nast monthly magazine, is launching a promotion called 'Friday Fashion Fixes'. The title's June issue will offer readers discounts on fashion, accessories and beauty products for every Friday throughout the month. Readers...

Media: JCDecaux promotes Lee Humphreys to head of regional sales.(Brief article)
May 5, 2006... JCDecaux has promoted Lee Humphreys, its regional sales manager for the Midlands, Wales and the West, to head of regional sales. Humphreys will report to the managing director, Spencer Berwin.

Media: Thinkbox relaunches its website.
May 5, 2006... Thinkbox has relaunched its website following a pounds 250,000 investment. The revamped site, thinkbox.tv, features viewable television ads, industry directories and industry research.

Media: GCap promotes Ivor Etienne to managing director of Choice FM.
May 5, 2006... GCap has promoted Ivor Etienne to the role of managing director of Choice FM. Etienne steps up from his programming director role.

Media: Emap2 and MindShare strike deal with Ford.(Brief article)
May 5, 2006... Emap2 and MindShare have struck a ten-month deal with Ford to promote its Ford Fiesta marque across the Heat and Kiss brands as well as the Big City Network. The campaign will target young, single, sociable women.

Media: First ScotRail installs advertising panels on trains.(by Viacom Outdoor)(Brief article)
May 5, 2006... First ScotRail is installing 700 advertising panels on its express trains. The A3 wall-mounted panels, which will cover 50 trains linking Edinburgh, Glasgow, Aberdeen and Inverness, will be fitted by Viacom Outdoor.

Media: ITV signs to be exclusive broadcaster of latest Blaine stunt.(ITV Network Ltd. ITV1)(David Blaine)(Brief article)
May 5, 2006... ITV1 has signed to be the exclusive broadcaster in the UK of the American illusionist David Blaine's latest stunt. In May, Blaine will attempt to break the world record for holding his breath under water.

Media: Turner Classic Movies launches competition.(TCM Classic Shorts competition for 2006)(Brief article)
May 5, 2006... Turner Classic Movies has launched its TCM Classic Shorts competition for 2006. The competition, involving prize money of pounds 10,000, will culminate in an awards ceremony at the London Film Festival.

Media Headliner: Sandell says there is life after Gutfeld at Maxim.(Bruce Sandell of Dennis Publishing)
May 5, 2006... The consumer managing director must act fast to raise his own profile and that of Dennis Publishing, Alasdair Reid writes. Given that Maxim is his main charge, Dennis Publishing's consumer managing director, Bruce Sandell, has exactly the...

Media Lifeline: Film product placement.(DHL Airways Inc. advertising through film "Mission Impossible III")(Brief article)
May 5, 2006... DHL is providing planes and logistics for Mission Impossible III. 1965: The Bond film producer, Cubby Broccoli, strikes a deal with Henry Ford for the Ford Mustang Convertible to feature in Thunderball. In all likelihood, a similar...

Media Perspective: Rival London paper will have a tough job to beat the Standard.(The Evening Standard, Associated Newspapers Holdings PLC)
May 5, 2006... The battle for ownership of the London newspaper market is hotting up. The Evening Standard has had some pretty fierce brushes with the London Mayor, Ken Livingstone, and now the Mayor's office is running a tender for the distribution of a...

Media: All About ... Vodafone's content investment.(Vodafone Group PLC)
May 5, 2006... The operator is gearing up to be a modern media owner, Ian Darby writes. It's been a lively year for Vodafone so far. We've witnessed boardroom splits, resignations, oustings and general turmoil against a backdrop of the sale of Vodafone's...

Media: Things we like.(army recruitment advertisement)(The Guardian newspaper free DVD offer)(North West Enquirer)
May 5, 2006... ARMY EVEREST CAMPAIGN The Army's latest recruitment campaign uses documentary-style real footage of a team of soldiers climbing Everest. Over the next month, the soldiers will stream footage back to London, where it will be worked into...

Media: Double Standards - 'Araldite's car made me want to work in outdoor'.(Craig Wills of the JCDecaux)(Interview)
May 5, 2006... Two outdoor media owners talk about how digital is changing the medium, why the billboard will survive and what attracted them to the sector. CRAIG WILLS - HEAD, OPEN @ JCDECAUX - Are outdoor media owners investing enough money in...

Media: Strategy Analysis - Lastminute living for the modern age.(Lastminute.com PLC marketing strategy)
May 5, 2006... Brand: Lastminute.com Client: Mat Hart, marketing director, Lastminute.com Brief: Create deeper engagement with the Lastminute.com brand using the idea of 'living every last minute' Target audience: Defined by attitude more than by...

Media: A Moment with Marquis.(2006 World Cup football coverage)(Column)
May 5, 2006... Football - dontcha love it? You are going to have to try, because very soon there is going to be an awful lot of football going on. Aside from the re-crowning of Chelsea as the Premiership champions, a gripping Liverpool versus West Ham FA Cup...

The World: New York - Martin Agency wins dollars 90m Discover creative brief.(Discover Credit Corp.)(Brief article)
May 5, 2006... The Martin Agency has been appointed to handle the dollars 90 million Discover credit-card creative account. The agency won the business following a four-way pitch against Young & Rubicam, Foote Cone & Belding and TM Advertising. ...

The World: New York - Reardon appointed president of Arc's US business.(Mark Reardon)(Brief article)
May 5, 2006... Mark Reardon (pictured) has been named as the president of Arc's New York office. He will be responsible for running the US agency, as well as looking after clients including Diageo, Johnson & Johnson, Revlon and Kellogg. Reardon is...

The World: Amsterdam - Nagel to replace Smit at Starcom Netherlands.(Gerrit Nagel is appointed in the place of Jacqueline Smit)(Brief article)
May 5, 2006... Gerrit Nagel has been appointed to replace Jacqueline Smit as the chief executive of Starcom in The Netherlands. Smit left Starcom Netherlands at the start of the year to become the country manager of MSN. Nagel joins the agency from...

The World: Hong Kong - Nitro reorganises offering into three divisions.(Brief article)
May 5, 2006... Nitro has reorganised its offering in China by splitting its business into three arms and making a number of promotions. Nitro will continue to exist as the above-the-line arm, while the newly created Nitro Focus will handle below-the-line...

The World: Tokyo - Miyagawa becomes new chairman at Hakuhodo.(Toshio Miyagawa)(Brief article)
May 5, 2006... Hakuhodo DY Holdings has reshuffled its senior management team by appointing Toshio Miyagawa (pictured) as the chairman and Hirokazu Toda as the president and chief executive. The changes have been made following Hakuhodo's acquisition of...

The World: New York - Kmart moves media worth dollars 190m into MindShare.(Kmart Holding Corp.)(Brief article)
May 5, 2006... The Sears-owned convenience chain Kmart is moving its dollars 190 million media planning and buying account out of MediaCom and into MindShare. The agency already handles the main Sears account as well as the Sears-owned business Roebuck...

The World: Paris - MPG takes over global Goodyear Dunlop account.(Media Planning Group UK entered into contract with Goodyear Dunlop UK)(Brief article)
May 5, 2006... Media Planning Group has been appointed to handle the global media planning and buying account for Goodyear Dunlop. The agency will now handle the business in eight countries: France, Spain, Italy, Portugal, Greece, Belgium, The Netherlands...

The World: Johannesburg - JWT appoints Makhene as chief executive.(Modise Makhene)(Brief article)
May 5, 2006... JWT South Africa has appointed Modise Makhene (pictured) as its group chief executive. Ron Vrijmoet, the chief operating officer for continental Europe and Africa, said: 'Makhene brings a unique mix of client, media and agency experience,...

The World: Beirut - Time Out goes monthly via licensing deal with JAPS.(Brief article)
May 5, 2006... Time Out is launching a monthly edition in Beirut through the local publisher JAPS. The title, with an initial print run of 20,000, aims to capitalise on the city's economic and cultural resurgence. Naomi Sargeant, the publisher and...

The World: Jakarta - PepsiCo hands drinks business to BBDO Indonesia.(Brief article)
May 5, 2006... BBDO Indonesia has been appointed to handle PepsiCo's soft-drinks brands in Indonesia. The account moved without a pitch from the local shop Pratama, which had held the business for two years. Putra Abduljalil, the business director,...

The World: Anomaly's pioneering approach entices Byrne.(contracts)
May 5, 2006... Wieden & Kennedy's Nike chief is joining a New York hotshop that is shaking up the ad agency model. Lucy Aitken reports. Just imagine. You're the creative director for Nike at Wieden & Kennedy Portland. You have worked for the network for...

The World: Insider's View - China.(study about consumers behaviour)(Column)
May 5, 2006... Teenagers offer a wealth of insight into the emerging attitudes and behaviour of the next generation of Chinese consumers, Darren Yao reveals. All communications agencies claim to understand consumers. The problem is that consumer insights...

Close-Up: Newsmaker - Quiet revolutionary makes mark on Whitehall.(Howell James manages government communications)
May 5, 2006... Howell James is working to overhaul the Government's communications machine. When Howell James became the Government's communications chief in July 2004, he was worried that Labour would distrust him because he was a Tory, the...

Close-Up: Live Issue - How healthy is press ad creativity?(Campaign Press Awards)
May 5, 2006... Is declining adspend in the print sector leading to falling creative standards, Claire Billings asks. There's nothing like an awards ceremony to spark a debate about standards of creativity. As the winners bask in the glory, the doomsayers...

Close-Up: 24 Hours with ... Matt Edwards, WCRS.(advertising executive lifestyle)
May 5, 2006... Name: Matt Edwards Job: New-business director, WCRS Professional mission: Help to grow WCRS Personal mantra: Simplicity is genius 7.34am Catch train from Blackheath. Read latest iteration of Robin's Grand Unifying Theory of...

Editorial: The internet challenge is also a huge opportunity.(advertising agencies)(Editorial)
May 5, 2006... This business, so the cliche goes, is all about relationships. Unfortunately, some of those relationships are not good ones: pitch horror stories are a regular feature of any new-business directors get-together and advertisers are equally vocal...

Editorial: C4 has earned its right to govt subsidies.(Channel 4 Television Co.)(Editorial)(Brief article)
May 5, 2006... Channel 4 is the Waitrose of TV - not the biggest operator, but definitely the classiest. Last week, it announced a pre-tax profits hike of almost 5 per cent for 2005 - not bad, given the state of the TV ad market. Given its success, it is...

Opinion: Perspective - Direct marketing in the ascendancy at Interpublic.(Interpublic Group of Companies Inc. planning of Draft Inc. and FPC merger)
May 5, 2006... It could become a defining moment for the direct marketing industry. Yes, the reports that Interpublic is considering bringing Draft and FCB together, with Draft on top, are important. The story, which broke in the US press last week...

Opinion: On the Campaign Couch ... with JB.(client satisfaction)(newspapers )(customer involvement in the advertising process)(Column)
May 5, 2006... Q: I manage the PR for my agency and I have constant calls from the three main industry magazines, who always want the lead story. How do I ensure that I give equal coverage to each magazine, even though only one can run the story at each time?...

Diary: On the QT ..(advertising executives are playing football)(Guy Lambert of OgilvyOne dressing style)(Paul Hammersley at the Campaign Press Awards)(Brief article)
May 5, 2006... The old saying 'birds of a feather flock together' is often true about the advertising industry. But if unquestionable proof of this were required, one need only travel to Primrose Hill at the weekend to check out two Sunday League...

Diary: Bowley bags a graveyard slot with a remit to rawk!(Martin Bowley)(Brief article)
May 5, 2006... Radio listeners who like to air guitar along to a fat slice of Thin Lizzy have a treat in store because we can announce the return to the music scene of adland's very own monster of rock, Martin Bowley. Despite being a useful guitarist,...

Diary: Pranks and punch-up at Campaign Press Awards.(awards for advertising agencies)(Brief article)
May 5, 2006... Not only did last week's Campaign Press Awards showcase some of the industry's best creative talent, but it also illustrated how serious, and silly, advertising can be. Chris McDonald, McCann Erickson's Harry Hill-esque managing director...

Diary: Fun flows at RKCR party despite Chocolate Nazis.(Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
May 5, 2006... To celebrate James Murphy making it through his first year at the helm without the founders' guiding presence, Rainey Kelly Campbell Roalfe/Y&R held a party last week at a London club to thank his staff. With an over-abundance of fishy...

Diary: Will JWT celebrate board expansion with a toast?(JWT London)(Brief article)
May 5, 2006... Diary finds itself pondering the old line about the number of chefs and their adverse effect on the quality of the Vichyssoise when it hears news of the additions to the JWT London board of directors. Either Alison Burns, the new chief...

Diary: Water-cooler monitor.(hot topics about advertising industry)(Table)(Brief article)
May 5, 2006... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT How keen is Mother to get Virgin Mobile off Rainey 49 mins 41 secs Kelly Campbell Roalfe/Y&R? Following...

Diary: Pick of the Week - Meme/118 118.(spot television advertisement)(Brief article)
May 5, 2006... Emma Barns is tickled by Meme's Honda 'choir' spoof for 118 118: 'It is rare you laugh through an entire ad but this one really is that good. Spoofing the oh-so-serious 'choir' ad, this viral shows the 118 118 pair in a car-park emulating...

Diary: Turkey of the Week - St Luke/Strongbow.(television commercial)(Brief article)
May 5, 2006... Noel Bussey has been questioning his own sanity after repeat viewings of St Luke's latest TV commercial for Strongbow: 'What do the ads mean? What are you supposed to think? What is the connection between a mobile phone ringtone and cider?...

Adland's Entrepreneurs.(advertising agencies)
May 5, 2006... Advertising's top innovators built their empires by breaking the rules. But is adland the best place to make your fortune? Pippa Considine reports. Sir Martin Sorrell, David Abbott, the Saatchis, Chris Ingram, Christine Walker, Charlie...

Magazines: Special Report.(trends )(Brief article)(Column)
May 5, 2006... 'So tell me, why isn't this interview live?' Ian Locks, the chief executive of the Periodical Publishers Association, asked me wryly a few weeks ago. We had been discussing the future of magazines and Locks remembered an interview he had given...

Magazines: Beyond the spread.(trends in print advertisements)(periodical publishing)
May 5, 2006... Innovations in print advertising can help bring more adspend into the medium, but media agencies bemoan the lack of creative thinking, Lucy Aitken reports. Brands are not created by marketing people - they live in people's heads,' Rosie...

Magazines: Sector stars.(Paul Thomas and Andrew Stephens opinions on consumer magazines)
May 5, 2006... Men whose job it is to know pick out the leading lights of the consumer and customer sectors. PAUL THOMAS ON CONSUMER MAGAZINES In a nutshell: Magazines continually evolve and do new things. It's a vibrant, stable sector; there are...

Magazines: Brits abroad.(magazines overseas market)
May 5, 2006... 'Common truths' are what make UK magazines so successful overseas, Lucy Aitken writes. Could Nuts and Zoo one day be the UK's most famous exports since Marmite and Britpop? Just as Maxim and FHM have become huge international magazine...