Campaign articles from May 2005

Campaign archives from May 2005

Nitrosoul nets Nike EMEA creative brief.(contracts)(Brief Article)
May 6, 2005... Nitrosoul has won a chunk of Nike's EMEA business from Wieden & Kennedy. It was appointed following a pitch against W&K to work on a pan-European project, understood to be focused on Nike-sponsored athletes. The campaign will run on...

DM outstrips press in election adspend.(direct mail)(Brief Article)
May 6, 2005... Labour and the Conservatives spent more on direct mail than press advertising in a big change of strategy in the run-up to the general election. Nielsen Media Research figures show that since January, the Tories spent pounds 1.39 million...

Beattie quits TBWA for start-up.(Beattie McGuinness Bungay)
May 6, 2005... Beattie joins the agency's CEO and deputy creative director to launch Beattie McGuinness Bungay. Trevor Beattie, Andrew McGuinness and Bil Bungay have resigned from TBWA\London to launch a start-up called Beattie McGuinness Bungay. The...

DfT keeps creative brief outside COI remit.(Department for Transport)(COI Communications)(Brief Article)
May 6, 2005... The prospect of a full reconciliation between the Department for Transport and COI Communications has been dashed by the news that DfT roster creative agencies are to have their contracts extended for a further year. The DfT confirmed this...

DLKW lands pounds 30m Vectra assignment.(Delaney Lund Knox Warren & Partners )(Brief Article)
May 6, 2005... Delaney Lund Knox Warren & Partners has won the brief to create General Motors' first Europe-wide campaign for its Vectra marque. GM is putting an estimated pounds 30 million behind the initiative, which attempts to bring more synergy and...

Rolls-Royce seeks shop for Euro task.(Brief Article)
May 6, 2005... The Rolls-Royce Motor Company is searching for a below-the-line network to promote its Phantom marque. The car manufacturer has already seen presentations from several networks and has shortlisted two. The winning outfit will produce a...

Tesco moves lads' titles up its shelves.(Brief Article)
May 6, 2005... Tesco has decided to obscure the front covers of men's magazines such as Zoo and Loaded and place them higher up on its shelves. The UK's leading supermarket group said its customers had complained about the sexually explicit and...

Psychologies in pounds 8m UK debut.
May 6, 2005... VCCP prepares print campaign for the launch of Hachette Filipacchi 'self-help' women's glossy. Hachette Filipacchi UK is unveiling its Psychologies title this September and is backing the launch with an pounds 8 million advertising...

Leslie Ali to direct commercials at Partizan.(appointments)(Brief Article)
May 6, 2005... Leslie Ali, the former joint executive creative director of WCRS, has been signed as a director by Partizan. Based in London, she will work for the production company full-time and is in discussions about scripts. Ali left WCRS in...

M&B lands brief for Birds Eye Fish Fingers.(Michaelides and Bednash)(Brief Article)
May 6, 2005... Michaelides & Bednash has consolidated its place on the Unilever roster by capturing a pan-European media brief for Birds Eye. Unilever has appointed M&B to work for Iglo Birds Eye Findus (iBF) on its Fish Fingers products. The agency will...

Leagas loses pounds 4m Twinings business.(Leagas Delaney Group Ltd.)(R. Twining and Company Ltd.)(Brief Article)
May 6, 2005... The tea brand Twinings has dropped Leagas Delaney from its pounds 4 million creative account after only one year of working together. The company is now in the early stages of a review to find a replacement and has approached a number of...

Mother severs its ties with Gizmondo.(Brief Article)
May 6, 2005... Mother has resigned its Gizmondo account after falling out with the hand-held games console and MP3 player manufacturer. Sources close to the account blamed strategic and creative differences for the split. Mother won the pounds 10...

Europe puts brakes on Publicis growth.(Publicis Groupe S.A.)(Brief Article)
May 6, 2005... Europe's sluggish economic recovery has hampered performance at Publicis Groupe, which this week reported revenue growth of 4 per cent for the first quarter. The world's fourth-largest communications group cited improvements in...

Founder's exit closes Barrett Cernis.
May 6, 2005... Barrett Cernis is closing down after eight years, following Ray Barrett's decision to quit the agency he helped found to take creative command of Manchester's BJL. Its demise means new homes will have to be found for clients including...

MG OMD appoints Ffitch as MD.(Manning Gottlieb OMD)(Robert Ffitch )
May 6, 2005... Managing partner promoted to managing director's role 15 years after he helped launch the agency. Manning Gottlieb OMD has promoted Robert Ffitch to the role of managing director. Ffitch, a managing partner at the agency, has been made...

Hitachi holds European pitch.(Hitachi Ltd.)
May 6, 2005... Hitachi, the Japanese electronics giant, has put its pan-European business up for pitch. Three agencies are in contention for the account, worth up to pounds 10 million. The pitch, to be held on 9 May, will incorporate all of Hitachi's...

Cosmo unveils first ads since its launch.(Brief Article)
May 6, 2005... Cosmopolitan is unveiling its first above-the-line campaign since its launch in 1972. The title, owned by The National Magazine Company, is fighting for readers in the ultra-competitive women's monthly sector, led by Conde Nast's Glamour....

Sanderson moves to Poulter Partners.(Sarah Sanderson)(Brief Article)
May 6, 2005... Sarah Sanderson, one of the founding team at St Luke's, has been appointed as the head of advertising at Poulter Partners in a bid by the Leeds group to make more of its above-the-line offering. Her arrival follows last week's appointment...

DLKW lands pounds 35m Tena.(Delaney Lund Knox Warren & Partners )
May 6, 2005... Agency beats Fallon in final shootout to pick up worldwide incontinence brief. SCA Hygiene has hired Delaney Lund Knox Warren & Partners to handle the worldwide creative assignment on its pounds 35 million Tena brand. The agency saw...

WCRS unveils Woo promotions agency.(WCRS Group PLC)(Brief Article)
May 6, 2005... WCRS Group has bolstered its integrated offering with the launch of a promotional marketing agency. Woo, which opens its doors this week, will be situated in WCRS's Golden Square offices, but will function as an independent outfit, able to...

BBH's Kidney and Stark win April Aerial award for ITV.(Bartle Bogle Hegarty Ltd.)(Nick Kidney and Kevin Stark )(Brief Article)
May 6, 2005... The Bartle Bogle Hegarty team Nick Kidney and Kevin Stark have won the April Aerial Award for best radio ad. The pair triumphed in the Aerials, held in association with Campaign, with their 'killer Katy' spot for ITV. The ad supported...

Quiet Storm lands Childline business.(advertising contracts)(Brief Article)
May 6, 2005... The children's charity Childline has appointed Quiet Storm to launch its first above-the-line ad campaign. The brief is to encourage applications for jobs manning the charity's phone lines, following company research that showed only one...

Sainsbury's offers Oliver pounds 1m to front further ads after change of heart.(Brief Article)
May 6, 2005... Sainsbury's has offered Jamie Oliver pounds 1 million to front its ads for another year. The company denied it was preparing to split with Oliver before his success in Channel 4's Jamie's School Dinners changed its mind. A spokeswoman...

McCann unveils pounds 3.2m PPA campaign.(McCann-Erickson Inc.)(Periodical Publishers Association)(Brief Article)
May 6, 2005... The Periodical Publishers Association is launching a pounds 3.2 million ad campaign through McCann Erickson to highlight the power of advertising in business-to-business media. To coincide with this, the PPA is also rebranding its B2B...

Future pays pounds 30.5m for Highbury titles.(Brief Article)
May 6, 2005... Future, the UK's fifth-largest magazine publisher, has agreed to buy 38 titles from its rival Highbury House, at an expected cost of pounds 30.5 million. Future had originally attempted to buy Highbury House in its entirety earlier this...

Viacom runs poster writing competition.(Brief Article)
May 6, 2005... Viacom Outdoor is hoping to encourage agencies to improve the quality of copywriting on posters by launching a competition for ads to run on the London Underground. Viacom is challenging creatives to produce a long-copy 48-sheet poster...

Karmarama lands Coleman's account.(Brief Article)
May 6, 2005... Karmarama has picked up the brief to reposition the Coleman's condiments range after a pitch against Fallon and Vallance Carruthers Coleman Priest. The win sees Karmarama join Unilever's roster. The brand has not advertised since the late...

Manning Gottlieb OMD celebrates pounds 30m Sony BMG win.(Brief Article)
May 6, 2005... Sony BMG, the newly created music group, has handed its pounds 30 million UK media planning and buying account to Manning Gottlieb OMD. The agency, which was the incumbent on the Sony Music business before the merger with its rival BMG,...

Murdoch heir will be honoured at Cannes.(Lachlan Murdoch to get "Media Person of the Year" award at Cannes International Advertising Festival)
May 6, 2005... Lachlan Murdoch, the heir-apparent to the News Corporation empire, will be named Media Person of the Year at this year's Cannes International Advertising Festival. The award is being given in recognition of his development of News...

Media Forum: Is regional creativity on the up?
May 6, 2005... Are agencies learning to exploit the strengths of regional press, Alasdair Reid asks. 'All you need is local,' a rather fun recent Newspaper Society ad said It featured an exuberantly multicoloured hearts-and-flowers arrangement (like a...

Media: Chatter.(Brief Article)
May 6, 2005... 'We felt that, under the circumstances over what was being reported, we could find a better role model.' John Reid, the English Schools Football Association chief executive, explains its decision to drop Wayne Rooney from appearances at...

Media: Jonathan Lewis leaves Clear Channel UK.(Julie France appointed)(Brief Article)
May 6, 2005... Jonathan Lewis, the managing director of Clear Channel UK's billboard division, is leaving the company. He will be replaced by Julie France, who will add the role to her current duties as the managing director of Adshel. Rob Atkinson, the...

Media: Financial Times not to be sold says chairman.(Brief Article)
May 6, 2005... Despite shareholder opinion, Pearson is not planning to sell the Financial Times, according to its chairman, Lord Stevenson. He said: 'Strategic options had been considered by the board and rejected... We are not considering selling the...

Media: Fiat signs cross-media deal.(CONTRACTS)(Brief Article)
May 6, 2005... Fiat has signed a cross-media deal with four Emap brands. The activity, which is intended to drive women into Fiat dealerships, will run across the Emap magazines Heat and Grazia, as well as Newwoman.co.uk and the radio station Magic FM.

Media: Appointment at Media Planning Group.(APPOINTMENTS)(Brief Article)
May 6, 2005... Media Planning Group has appointed Suzi Warner its global director of marketing. Warner moves to MPG from WPP's PR network Burson-Marsteller.

Media: Brylcreem signs as sponsor of show.(Soccer AM show)(Brief Article)
May 6, 2005... Brylcreem has signed as the sponsor of Sky Sports' Soccer AM show. The hairstyling brand will support the programme from August. Alliance, ZenithOptimedia's sponsorship division, has negotiated the two-year deal.

Media: The Independent increases cover price.(Brief Article)
May 6, 2005... The Independent has increased its weekday cover price by 5p to 65p. The move follows a recent redesign of the title.

Media: Aegis acquires Medyaturk.(Brief Article)
May 6, 2005... Aegis has acquired the Turkish media planning and buying agency Medyaturk. The purchase price will total x11.6 million over three years.

Media: Initiative unveils new management structure.(Brief Article)
May 6, 2005... Initiative has unveiled a new European management structure. Jerry Hill, the group chief executive of Initiative in the UK and Ireland, and Dirk Wiedenmann, its chief executive in Germany, Switzerland, Austria and The Netherlands, have both...

Media: Financial Times hires Hywel Berry.(APPOINTMENTS)(Brief Article)
May 6, 2005... The Financial Times has appointed Hywel Berry to the position of head of classified recruitment. Berry, who joined the FT in 2001, will be responsible for its 12-strong global classified recruitment team.

Media: Pot Noodle hires Cake.(Brief Article)
May 6, 2005... The Unilever brand Pot Noodle has appointed the entertainment agency Cake to develop online work to support its 'Pot Noodle horn' promotion commencing in June. Cake will also handle PR for the promotional activity. The agency's brief will...

Media: Canon launches series of short films.(Brief Article)
May 6, 2005... Canon is launching a series of short cinema films to support the launch of its digital SLR camera. The media agency BJK&E negotiated the deal with Carlton Screen Advertising.

Media: Correction.(Correction Notice)
May 6, 2005... The Daily Telegraph's display ad revenues for the first quarter were pounds 74.6 million, according to Nielsen Media Research, not pounds 56 million as reported in last week's Campaign. The Sunday Telegraph's first-quarter revenues were pounds...

Media Headliner: From Tory drag queen to IAB chief executive.(Interactive Advertising Bureau)(Guy Phillipson)
May 6, 2005... Guy Phillipson is a born frontman - as a cross-dressing stand-up, for bands and now for online advertising. They don't make them like Guy Phillipson any more. Or if they do, they certainly don't allow them anywhere near the media and...

Media: Lifeline - Channel 4's digital ventures.(Channel 4 Television Co.'s service launch)(Chronology)
May 6, 2005... From FilmFour to More4,the broadcaster's multichannel land-grab 1998: Having succeeded Michael Grade as Channel 4's chief executive, Michael Jackson (pictured) embarks on an expansion strategy with the launch of a subscription film...

Media Perspective: Media agencies are still failing to give DM strategy its due.
May 6, 2005... It's a strange feeling knowing when you're going to die. According to the Death Test, courtesy of www.okcupid.com/death, I'll be buying the farm in November 2054, aged 81. Apparently, cancer is most likely to get me, but I have a 2 per cent...

Media: All About ... Google and display advertising.
May 6, 2005... Google is taking a big step by opening up to display ads. If it ain't broke, so the saying goes, then don't try to fix it. Well, when your company is worth billions and dominates its sector, chances are, there's probably not much...

Media: Double Standards - 'One of my 'fans' thought I was Jerry Seinfeld'.(Interview)
May 6, 2005... The presenters of Xfm's and Heart 106.2's breakfast shows go head to head on funniest fan requests, their favourite rivals and the best radio ads around. CHRISTIAN O'CONNELL BREAKFAST SHOW PRESENTER, XFM What's the best bit about your...

Media: A Grazer's Guide to TV.
May 6, 2005... SOUL DEEP - BBC2/7 May/8.25pm. The first of a six-part series on the development of black music. The pianist Ray Charles is a pivotal figure in a programme that also features Fats Domino, Little Richard and James Brown. KILL BILL: VOLUME 1...

Media: Strategy Analysis - T-Mobile takes ambient approach.(T-Mobile International AG und Company KG)
May 6, 2005... Brand: T-Mobile U-Fix Client: T-Mobile Brief: Raise awareness of the launch of the U-Fix proposition Target audience: A 'bullseye' audience of 18- to 22-year-olds plus a broader audience of all mobile phone users Budget: pounds 10...

Media: A Moment with Marquis.
May 6, 2005... Nowadays, everything is a brand. Have you noticed? Not just Marmite or Rice Krispies or Finish dishwasher powder, but everything from the NHS to Britain to Beckham to the Labour Party. Is this helpful? Does it add value to a term at the...

New York - ZenithOptimedia wins dollars 75m Maybelline.(Brief Article)
May 6, 2005... ZenithOptimedia has won the dollars 75 million Maybelline media planning and buying account from the incumbent, Initiative. The L'Oreal-owned business is managed under the same division as L'Oreal's Garnier brand, which is already handled...

The World: Boston - Radio Shack hires Arnold for dollars 250m ad account.(Arnold Worldwide Partners)(Brief Article)
May 6, 2005... Radio Shack, the American consumer electronics retailer, has awarded its dollars 250 million advertising account to the Boston-based Arnold Worldwide. Advertising was previously created by the company's in-house agency, Circle R Group, but...

The World: Paris - MediaCom takes Time Warner group media business.(Brief Article)
May 6, 2005... MediaCom has won the Time Warner group media account in France, a portion of business estimated to be worth EUR120 million annually. The win will see MediaCom handling media buying and planning for Warner Bros Pictures, Warner Home Video,...

The World: Moscow - RTL to take 49 per cent stake in Russia's Ren TV.(Brief Article)
May 6, 2005... The RTL Group, part of the Bertelsmann media empire, is set to buy a 49 per cent share of Ren TV, the Russian TV channel, for 100 million. The TV provider, which had a turnover of 77 million in 2004, has a 7.5 per cent share of the Russian...

The World: Tokyo - Mitchell lands joint executive creative role at JWT.(Chris Mitchell)(JWT Japan)(Brief Article)
May 6, 2005... JWT Japan has appointed Chris Mitchell to the position of joint executive creative director. He joins the Tokyo operation from Batey/Red Cell and will work alongside the existing executive creative director, Koichi Ito. The...

The World: North Wilksboro - Lowe's puts dollars 300m business up for pitch.(Brief Article)
May 6, 2005... The US home improvement chain Lowe's is reviewing its dollars 300 million creative and media account. The North Carolina-based retailer has invited a number of unnamed agencies to join the pitch with the incumbents, McCann Erickson...

The World: Washington - Unilever extends dollars 22m parks sponsorship deal.(US National Parks)(Brief Article)
May 6, 2005... Unilever is continuing its long-running sponsorship of US National Parks in a four-year deal worth dollars 22 million. The extension to the existing 12-year relationship will see Unilever promoting the parks in its product ads, investing in...

The World: Johannesburg - FCB beats three to claim Telkom creative task.(FCB Johannesburg)(Brief Article)
May 6, 2005... FCB Johannesburg has won a three-way pitch to claim the creative account for the South African telecommunications company Telkom in a competitive pitch against Saatchi & Saatchi and the incumbent, The Agency. FCB will take control of the...

The World: Tokyo - Dentsu launches Dof outfit in deal with Frontage.(Brief Article)
May 6, 2005... Dentsu has entered a deal with Frontage, the former Sony in-house design agency, to launch a communications design agency, Dof. The new outfit will be based in Tokyo and will be run by Yukio Ohshima, a former Dentsu creative director and...

The World: Sydney - Tourism Australia reveals regional shortlist.
May 6, 2005... Tourism Australia has shortlisted M&C Saatchi, Clemenger BBDO and Saatchi & Saatchi for the regional portion of its dollars 46 million global creative and media review. It has left off the incumbent, Whybin\TBWA. 'We want two global...

The World: Parallel worlds inspire an advertising passion.(Nunu Ntshingila of Ogilvy & Mather South Africa)
May 6, 2005... Ogilvy & Mather South Africa's new chief executive is deeply committed to the country of her birth. When the new Ogilvy UK Group chairman, Gary Leih, upped sticks from his native South Africa after four years at the helm of Ogilvy & Mather...

The World: Insider's View - France.(Digital terrestrial television)
May 6, 2005... In France, television numerique terrestre - that's terrestrial digital TV to you and me - has made its debut. About time too, Fred Degouy says. Digital terrestrial television (DTT) ('television numerique terrestre', leading to the acronym...

The World: How the UK's ad pioneers are faring Stateside.
May 6, 2005... Attempting to conquer the Big Apple has proved a major challenge for even the best of British agencies, Ann Cooper writes. Whether you call them invaders or entrepreneurs, most UK agencies setting up in New York favour a slow, low-key...

Close-Up: Newsmaker - AMV's quiet man will let his work do the talking.(Abbott Mead Vickers/BBDO Ltd.)
May 6, 2005... But Brazier will need to cultivate a more outgoing persona to accompany his undoubted creative talent, Noel Bussey writes. Paul Brazier has a lot on his plate at present. And its not just his new job as the executive creative director of...

Close-Up: Live Issue - Has WPP been good for the industry?(management of WPP Group PLC)
May 6, 2005... Critics argue that it slashes prices and curtails creativity. Are they right, Emma Barns asks. Starting out 20 years ago with a share price of just 28 pence, there is no questioning that Sir Martin Sorrell's WPP empire experienced enviable...

Close-Up: 24 Hours with ... Greg Gutfeld.(Maxim)
May 6, 2005... Name: Greg Gutfeld Job: Editor, Maxim Professional mission: Come up with a mantra Personal mantra: Must have professional mission At Dennis, publishers have offices. People like me have desks. Because mine is outside Bruce's door,...

Editorial: FCB cultural inertia has held back growth in UK.(Editorial)
May 6, 2005... Cultural change doesn't come easily to FCB. Not only has Jonathan Rigby abruptly departed as the managing director of its London office, but he is taking the intellectual property rights to the agency's Sandpit concept with him. The...

Editorial: Withdrawal method best for Virgin's ad.(Virgin Atlantic Airways Ltd.)(Editorial)
May 6, 2005... You'd have thought the last thing those Mile High Clubbers need is a little extra stimulation. So perhaps it will not be much of a letdown when they learn that Virgin Atlantic has been forced to pull a campaign showing a diamond-shaped...

Opinion: Perspective - Beattie's departure rips the heart out of TBWA.(resignation of Trevor Beattie from TBWA/London)(Column)
May 6, 2005... Every once in a while, a rumour emerges that seems so utterly impossibly surprising that it must absolutely be true. So: Trevor Beattie quitting TBWA\London to launch a start-up with Andrew McGuinness? You couldn't make that one up, right? ...

Opinion: On the Campaign Couch ... with JB.
May 6, 2005... Q: I'm really keen to go part-time or at least to negotiate some kind of flexible working hours but I am worried that my bosses will see it as a sign that I'm not serious about my career. How should I go about getting the work-life balance I...

Diary: On the QT ..(Abbott Mead Vickers/BBDO Ltd.'s celebrations, Royal Bank of Scotland PLC's conference and Illustration Ltd.'s target marketing)(Brief Article)
May 6, 2005... After singing the praises of her agency's anti-smoking ads and strongly backing the messages therein, which top executive at Abbott Mead Vickers BBDO celebrated the recapture of Sainsbury's by sparking up a cheeky fag?... Chime's Lord...

Diary: Tylee's two decades has adland's elite out in force.(appreciation of John Tylee of Campaign)(Brief Article)
May 6, 2005... There are few certainties in the life of a Campaign journalist: accounts shift like sand, agencies launch, blossom and fold... even editors eventually change. But surrounded by these choppy waters, two absolutes remain: the Wednesday deadlines...

Diary: Beattie's bric-a-brac up for viewing by the public.(Trevor Beattie's collections and collecting)(Brief Article)
May 6, 2005... It's taken for granted that adland has some eccentric characters, but there are some tastes they tend to share; when asked in Campaign's Close-Up to name their greatest extravagance, more often than not the interviewee answers cars. ...

Diary: Bullmore's bowled over by acceptance to WACL.(Jeremy Bullmore's membership at Women's Advertising Club of London)(Brief Article)
May 6, 2005... Campaign's sage Jeremy Bullmore has just belied Groucho Marx's adage about not joining any club that would have him as a member by doing exactly that. Mind you, it's taken more than 80 years for WACL to amend its females-only rule and name...

Diary: Water-Cooler Monitor - What topics have the industry been discussing this week?
May 6, 2005... THE TALK TIME SPENT What's the game-plan for FCB London 1 hour 17 mins following Jonathan Rigby's abrupt departure as its managing director last week and the impending...

Diary: Pick of the Week - Sure.
May 6, 2005... James Hamilton is impressed by Lowe London's stunt-drenched spot for Sure: 'I can only wonder at how much cash Lowe chucked at this one, but whatever it cost, it would be cheap at twice the price: the commute to work in Stunt City takes in...

Diary: Turkey of the Week - American Express.
May 6, 2005... Robin Hicks reaches for the sick bag after seeing Ogilvy & Mather's American Express ad: 'From the cringe-making scenarios of the Chelsea manager, Jose Mourinho, predicting the future to the smug look on his face, this is US-style schmaltz...

Brand Blair vs Howard's Way.(Tony Blair)
May 6, 2005... Negative ads, low media spend and the lack of coherent branding mark this election, Larissa Bannister writes, while Harriet Harman and Archie Norman review the Labour and Tory tactics. The big story of the 2005 general election, at least as...

The Work: New Campaigns - UK.
May 6, 2005... ONE TO LOOK OUT FOR - ABBEY - FLEXIBLE MORTGAGE LAUNCH Project: Flexible Mortgage launch Client: Jeremy Davies, brand and communications director, Abbey Brief: Develop a new communications idea for Abbey that is radically simple but sharp...

The Work 3: New Campaigns - The World.
May 6, 2005... SPRITE - LIQUID FREEDOM - AUSTRALIA Project: Liquid freedom Client: David Elsworth, marketing manager, Coca-Cola Brief: Promote sales of Sprite Creative agency: Ogilvy & Mather Hong Kong Writer: Simon Handford Art director: Silvester...

The Work: Private View.(advertising campaigns' analysis)
May 6, 2005... CREATIVE - Leon Jaume, creative director, WCRS I've discovered that I'm officially too stupid to read The Economist (2). What a relief. I've always struggled to embrace the strange world conjured up by posters such as this week's 'Never...

Hotline: Powergen appoints Zed Media.(Brief Article)
May 6, 2005... Powergen has appointed Zed Media to handle its online planning and buying. The business was previously with Initiative, which continues to handle the offline planning and buying.

Hotline: BSkyB adds 95,000 new subscribers.(British Sky Broadcasting Group PLC's market size)(Brief Article)
May 6, 2005... BSkyB added 95,000 new subscribers in the first quarter of 2005, taking the company's total to 7.7 million. It remains on course to hit its target of 8 million by the end of the year. However, its customer churn rate rose to 11.1 per cent...