Campaign articles from May 2004

Campaign archives from May 2004

Omnicom creates UK buying giant.(Brief Article)
May 7, 2004... The Omnicom-owned media agencies OMD UK, Manning Gottlieb OMD and PHD Group are pooling their media negotiations to create the UK's largest buying point. The consolidated buying outfit will be called OPera and has billings in excess of...

Campaign launches FirstView online title free to subscribers.(Brief Article)
May 7, 2004... Campaign is launching an online service that will enable subscribers to read the entire content of the magazine before it hits the newsstands. The publication is one of the first business titles to take advantage of the revolutionary...

Burnett in rejig as Paul Shearer exits.(Leo Burnett Company Inc.)(Brief Article)
May 7, 2004... Paul Shearer, the joint executive creative director at Leo Burnett, is quitting the agency without a job to go to. The decision leaves his partner, Jim Thornton, in sole charge of the creative department. The departure is a blow to the...

Drew Thomson quits Air Miles as BA turns down proposed MBO.(management buyout of British Airways)(Brief Article)
May 7, 2004... Drew Thomson and Robin Wooldridge, the managing director and finance director of Air Miles, have quit the travel company after failing to agree terms of a management buyout from its BA owner. Thomson said: 'I've always wanted to run my own...

Miles Calcraft Briginshaw Duffy wins pounds 8m Tetley.(Tetley Group Ltd.)(Brief Article)
May 7, 2004... Tetley has picked Miles Calcraft Briginshaw Duffy to replace Leo Burnett on its pounds 8 million account as part of efforts to find a consistent positioning for the brand. MCBD was chosen to handle the business ahead of Campbell Doyle Dye....

DLKW swipes Vauxhall dealerships.(Delaney Lund Knox Warren and Partners; Vauxhall Motors Ltd.)(Brief Article)
May 7, 2004... Delaney Lund Knox Warren & Partners is understood to have picked up further Vauxhall business, winning the estimated pounds 10 million dealer account previously held by Lowe Broadway. The victory follows a lengthy pitch against the...

Banks hired as the first creative chief at ZenithOptimedia.(Lucy Banks )(Brief Article)
May 7, 2004... ZenithOptimedia has recruited Lucy Banks to be its first creative director. Banks, 28, joins from Initiative, where she held the same position and ran the agency's innovation department. ZenithOptimedia has given Banks a wide-ranging...

Chaldecott resurfaces in marketing venture.(SMLXL)
May 7, 2004... Axel Chaldecott, one of the founders of HHCL & Partners, is returning to the business as one of the bosses of a newly formed specialist marketing company. The outfit, called SMLXL, will work with clients that are having problems reaching...

PPA hands InStyle prize for the year's top consumer title.(Periodical Publishers Association)(Brief Article)
May 7, 2004... IPC's InStyle scooped the Consumer Magazine of the Year prize at the annual Periodical Publishers Association Awards last night. It beat seven titles, including Conde Nast's Glamour and Emap's Arena, at the ceremony, which was held at...

Top JWT managers take action in row over MacAuslan job.(J. Walter Thompson)(Brief Article)
May 7, 2004... J. Walter Thompson's most senior management has intervened following Campaign's story last week that the position of the London agency's deputy chairman and managing partner, Harry MacAuslan, was in doubt. Bob Jeffrey, JWT's worldwide...

Karmarama lands Amnesty domestic violence brief.(Amnesty International )(Brief Article)
May 7, 2004... Amnesty International has appointed Karmarama to its creative account following a three-way pitch. Karmarama, which bills itself as a 'communications design agency', has been briefed by the human rights organisation to create a campaign as...

CHI develops DM offering with Hall.(Brief Article)
May 7, 2004... Clemmow Hornby Inge is planning to set up a direct marketing operation with Simon Hall, the ex chief executive of Proximity London. Hall has been working with CHI on its Carphone Warehouse account, and the partnership is now expected to...

Initiative breaks off with Ferrero Rocher over contract terms.(Brief Article)
May 7, 2004... Initiative has parted company with Ferrero Rocher, its client of ten years, after the two parties fell out over contract terms. The media agency is understood to have been in discussions with the confectionery manufacturer for several...

BACC restructures in response to demand.(Brief Article)
May 7, 2004... The body that polices Britain's TV advertising is revamping its senior management in a move that sees the departure of its long-serving director, Uisdean Maclean. The BACC said the changes were necessary to enable it to be more effective...

Campbell cuts jobs in creative overhaul at McCann Erickson.(McCann Erickson-London, Robert Campbell)(Brief Article)
May 7, 2004... Robert Campbell, the executive creative director of McCann Erickson London, has begun an overhaul of the agency's creative department and made a series of senior redundancies. Campbell has axed eight jobs in total, four of which are group...

Hotline: WPP's third-string media network is called Maxus.(Brief Article)
May 7, 2004... WPP's third-string media network (Campaign, 27 February) has been christened Maxus and has just launched in the Asia-Pacific region. The WPP-owned The Partners devised the name.

Hotline: Michaelides & Bednash deny reports.(Brief Article)
May 7, 2004... Michaelides & Bednash has denied reports this week that it is in talks with the US company MDC Partners about a possible sale.

Hotline: Unilever shortlists agencies.(Brief Article)
May 7, 2004... Unilever has shortlisted Bartle Bogle Hegarty, Ogilvy & Mather and the incumbent, Lowe, to pitch for its pounds 25 million global Flora account. All three agencies are on Unilever's roster.

Hotline: Paul Biggins joins DLKW Dialogue.(Brief Article)
May 7, 2004... Paul Biggins, the former chief executive of Tequila\London, has joined DLKW Dialogue, the below-the-line arm of Delaney Lund Knox Warren & Partners. Biggins was ousted from Tequila in September. He replaces Steve Barton, who quit as the chief...

Hotline: RKCR/Y&R poaches creative team from Ogilvy & Mather.(Brief Article)
May 7, 2004... Rainey Kelly Campbell Roalfe/Y&R has poached the creative team of Robert Messeter and Michael Crowe from Ogilvy & Mather. Messeter, the art director, and Crowe, a copywriter, were behind the controversial viral ads for Ford Sportka.

Hotline: Lee Daley talks to FCB about a senior network role.
May 7, 2004... Lee Daley, the former chief executive of WPP's Red Cell network, has spoken to FCB about a senior network role. Daley remains on 'gardening leave' from WPP until the end of June.

Hotline: Lloyds TSB in talks with direct marketing agencies.(Brief Article)
May 7, 2004... Lloyds TSB is talking to direct marketing agencies about its high-value customer loyalty programme, Privilege. The bank is understood to have had conversations with Partners Andrews Aldridge, Tullo Marshall Warren, DP&A and MRM Partners.

Hotline: Mediaedge:cia wins Energizer account.(Energizer Battery Co.)(Brief Article)
May 7, 2004... Mediaedge:cia has won the media account for the battery brand Energizer. The account has been dormant for some time.

Hotline: Nigel Long denies rumours.(Brief Article)
May 7, 2004... Nigel Long, the former chief executive of Euro RSCG London, has denied rumours that he is planning a start-up with Nick Hastings, Euro's executive creative director.

Hotline: Karen Wall promoted to marketing director for Metro.(Brief Article)
May 7, 2004... Karen Wall has been promoted to marketing director for Metro. Wall now joins the board, reporting to the managing director, Steve Auckland. She was previously the head of marketing.

Hotline: Martin Bowley appointed non-executive director of Attinger Jack.(Attinger Jack Advertising Ltd.)(Brief Article)
May 7, 2004... Martin Bowley, the former chief executive of Carlton TV Sales, has been appointed as a non-executive director of the West Country agency Attinger Jack. The digital agency glue has won a place on the BSkyB roster. Glue will work on specific...

Hotline: Michelle Ogundehin appointed editor of Elle Decoration.(Hachette Filipacchi Magazines Inc.)(Brief Article)
May 7, 2004... Michelle Ogundehin has been appointed editor of the Hachette Filipacchi homes magazine Elle Decoration. She succeeds Rachel Loos. Ogundehin has been editor-at-large of Elle Decoration since 1999 and will start in the new role in mid-May.

Hotline: Emap's first FM radio station to launch on 10 June.(Emap Digital Ltd.)(Brief Article)
May 7, 2004... Emap's first FM radio station - the West Midlands-based Kerrang! 105.2 - will launch on 10 June. The station will operate with the same programming format as Emap's London dance music station, Kiss 100.

Hotline: Virgin Holidays appoints Kitcatt Nohr Alexander Shaw.(Brief Article)
May 7, 2004... Virgin Holidays has appointed Kitcatt Nohr Alexander Shaw to handle its pounds 3 million through-the-line business after a three-way pitch, which included the previous incumbent, Claydon Heeley Jones Mason. Kitcatt Nohr's brief includes...

Hotline: Nabs appeals to more senior industry figures.(Brief Article)
May 7, 2004... Nabs is appealing for more senior industry figures to sign up to its May Day Pay Day initiative, which has raised pounds 250,000 for the industry charity during the past two years. Lord Saatchi and Sir Martin Sorrell are among those who have...

WCRS sets up Meme Digital shop.(Brief Article)
May 7, 2004... WCRS is launching a digital agency, to be called Meme Digital, to provide its clients with online communications strategy and execution. Meme, which will initially work out of WCRS's offices from 6 May, will also seek business from non-WCRS...

Fresh optimism for ad industry as WPP reveals growth hike.(Brief Article)
May 7, 2004... There is further evidence of an advertising recovery following WPP's disclosure that revenues for the first quarter of 2004 grew by 5.7 per cent. The UK was strong with revenues up 12 per cent year on year. However, the overall recovery in...

Mother taps Brazilian spirit for Selfridges.(Brief Article)
May 7, 2004... Selfridges & Co is showcasing Brazilian music and fashion with a campaign by Mother. The work breaks in stores this week and will run until the end of the month. The campaign aims to bring the extravagant, vibrant spirit of Brazil to life...

MEC Manchester wins pounds 18m Morrisons.(Mediaedge:cia Manchester, Morrison Supermarkets, Safeway PLC)(Brief Article)
May 7, 2004... Mediaedge:cia Manchester has won the pounds 18 million centralised media planning and buying account for the Morrisons and Safeway supermarket chains. The centralisation follows Morrisons' takeover of the Safeway chain - MEC Manchester was...

Christian Aid builds awareness via pounds 2m Euro RSCG campaign.(Brief Article)
May 7, 2004... Christian Aid is using a pounds 2 million national TV and press campaign to raise awareness of the charity's work ahead of Christian Aid week. The campaign features two TV ads - a 40-second commercial and a ten-second cut-down - as well as...

Fallon makes TV debut on Double Velvet brand.(SCA Hygiene Products contract )(Brief Article)
May 7, 2004... Fallon's debut TV campaign for SCA Hygiene Products' Double Velvet emphasises the toilet tissue's softness by depicting life in the brand's factory. The ads, which continue the endline created by Publicis, 'love your bum', promote the...

Tories criticise TBWA Labour ad for 'stealing'.(Brief Article)
May 7, 2004... Labour adopted an advertising slogan used repeatedly by the Conservatives this week as it launched its campaign for the European Parliament and local authority elections, to be held on 10 June. TBWA\London unveiled a poster showing a...

RAC kicks off search for DM agency for pounds 10m below-the-line business.(Brief Article)
May 7, 2004... The RAC is looking for a direct marketing agency to handle its pounds 10 million below-the-line account. The RAC, which is thought to be in the process of drawing up a shortlist, has been without a direct agency since it last worked with...

Telegraph launches new section to grow business audience.(Brief Article)
May 7, 2004... The Daily Telegraph is trying to increase its business readership with the launch of a dedicated Telegraph Business Club section within the Tuesday newspaper and the creation of a website. The Telegraph Business Club launches on 11 May with...

Cdp-travissully set to pick up pounds 6m NEC Europe assignment.(Brief Article)
May 7, 2004... NEC, the Japanese electronics giant, is set to appoint cdp-travissully for the pounds 6 million task of making its name better known across Europe. Contracts have yet to be finalised, but Peter Travis, the agency's chief executive, said:...

Wass leaves Tequila London.(Tom Wass)(Brief Article)
May 7, 2004... Tom Wass, the international president and chief executive of Tequila and the chairman of Tequila\London, has left the agency without a job to go to. His departure was announced by the TBWA\Worldwide president and chief executive,...

Lloyds TSB mailing appeals to people's desire to earn more.(Brief Article)
May 7, 2004... Lloyds TSB is promoting its online savings account to existing online customers with a direct mail campaign. The mailing, through Partners Andrews Aldridge, has been designed to emulate a payslip. On the outside, the recipient's name and...

Ebookers pushes short holidays.(Online Travel Co. and Agency Republic contract)(Brief Article)
May 7, 2004... The online travel agency ebookers is launching an integrated advertising campaign to promote short breaks. The ads, created by Agency Republic, feature premium holiday locations and the competitive prices on offer over the main holiday...

Dennis Publishing in plans to publish new motoring title.(Brief Article)
May 7, 2004... Dennis Publishing is working on a new monthly motoring magazine, codenamed 'project squirrel'. The title, which as yet has no confirmed launch date, is targeted to fit between Dennis' two existing car titles, Auto Express and Evo. Evo is a...

Renault builds awareness through F1.(Brief Article)
May 7, 2004... Renault is drawing on its heritage in Formula One racing to build awareness of its brand in a new international television campaign. The Publicis agency in London has produced the campaign - the first of its kind for the Renault F1 Team -...

The Guardian aims to recruit readers in student edition trial.(Brief Article)
May 7, 2004... The Guardian is set to trial a free, weekly student edition on five university campuses. Guardian Student, which will be launched in a colour, tabloid format on 7 May, will provide a round-up of the week's news alongside student- focused...

Universal McCann keeps hold of Hennes business despite pitch.(Universal McCann UK Group Ltd., Hennes and Mauritz AB)(Brief Article)
May 7, 2004... Universal McCann has seen off a threat to its UK media planning and buying assignment for the Swedish fashion retailer Hennes & Mauritz. The agency retained the account after a three-stage pitch involving a number of undisclosed London...

Business performance league: 7 May.(Illustration)
May 7, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media Forum: Will Desmond pay for Nazi comments?(Richard Desmond)
May 7, 2004... Are advertisers likely to punish Express Newspapers for its proprietor's recent Nazi outburst, Alasdair Reid asks. He's a character and no mistake, that Mr Desmond. The Express Newspapers proprietor is the source of more tales than any...

Media: Zeitgeist - A cutting-edge technology meets actual cutting edge in 21st-century Swiss knife.(Brief Article)
May 7, 2004... A Swiss Army penknife? How Zeitgeisty can that be? After all, they're more easily associated with Boy Scouts trimming fire wood than the vagaries of the information age. Titter ye not. Yes, it comes complete with all the tools you'd...

Media: Behind the hype - Camelot sales boost belies falling lottery interest.
May 7, 2004... Can Camelot sustain a rise in sales if it is based on new games? Camelot, the operator of the National Lottery, has reported an increase in sales for the first time in six years. It follows a tumultuous period characterised largely by...

Media Headliner: Sharrocks brings Hollywood charm to the Aegis challenge.
May 7, 2004... Nigel Sharrocks is likely to use a lighter touch than his predecessor. For a man who, according to acquaintances, is an accomplished name- dropper, Nigel Sharrocks managed remarkably well to keep his own name out of the headlines during...

Media Perspective: It's time for media agencies to stand up to the auditors.
May 7, 2004... In an industry where the new-business machine revolves largely around agencies' media buying performance versus auditors' pool prices, principles can be pretty hard to find. No matter what they claim about added value services or...

Media Spotlight: BBC's free-to-air initiative poses challenge to Sky.
May 7, 2004... Even if a BBC platform fails, the Sky brand could suffer as well, Alasdair Reid says. It's hard to think of many occasions when BSkyB has been comprehensively outflanked - and, of course, Sky executives would deny vehemently they have been...

Media: Strategy of the Week - Metro drive aims for Newcastle saturation in May.
May 7, 2004... Metro wants to focus on one city to maximise the impact of its push, Ian Darby writes. It seems surprising that the free newspaper Metro has not run a major consumer advertising campaign for more than three years. The brand has created...

Close-up: Newsmaker - McCann banks on Whyte's client servicing skills.
May 7, 2004... What can McCann Erickson see in Whyte that eluded Leo Burnett, Claire Billings asks. Stephen Whyte, the new chief executive of McCann Erickson, strongly denies any suggestion that he is arrogant, cold or aloof. It's a description that...

Close-up: On the Campaign Couch ... with JB.(Jeremy Bullmore )(Interview)
May 7, 2004... Q: I'm a newly appointed marketing director who wants to set a review in motion. The problem is that my company has a bad reputation among the ad community and it has only itself to blame. Not only have we treated agencies badly but have...

Close-up: Live Issue - Pop those Champagne corks: the good times are here again.
May 7, 2004... Campaign asks adland if it has seen any signs that the recession is at an end. Well, the surveys are concurring: the end of the downturn is nigh. The Bellwether Report is optimistic and ZenithOptimedia's research, which for two years has...

Close-up: Stuart Elliott in America.(creative agencies)
May 7, 2004... When is an account review not an account review? It's a question Madison Avenue has found itself confronting more frequently in recent months, much to its dismay and disappointment. Just as the Watergate scandal brought the phrase...

World: Analysis - Can advertising offer an edge when it comes to voting day?
May 7, 2004... Closely contested election campaigns attract greatest adspend. Americans are going to be seeing a whole lot of it this year and it will probably be nastier than ever. Brits will have to wait for next year and there will be no shortage of...

World: New-business analysis - FMCG media reviews bolster global new business.
May 7, 2004... There's been a key change in how global new business is won. Lucy Aitken reports. Group pitches are in vogue. First it was HSBC and Nestle, then Samsung followed suit. So an eye-watering dollars 4.6 billion of new business will be decided...

World: Medium of the week - Walt Disney Television targets Asia's pre-schoolers.
May 7, 2004... Lack of audience data and coverage may limit Disney's venture. Side-stepping any polemics about the ethics of advertising to children, the Mouse has set its sights on the potentially lucrative, if under-served, market segment of three- to...

World: Gallery.
May 7, 2004... Volkswagen - DDB The Netherlands Six real-life Volkswagen Caddy owners save so much money by purchasing a Volkswagen Caddy that they make TV ads to promote their businesses. A baker serves strudels, while a model-car retailer boasts that...

World: My portfolio - Marc Gouby.(Interview)
May 7, 2004... It's ironic that the photographer Marc Gouby, who has won so many plaudits for a series of portraits, as seen in the 'veteran' poster campaign for PlayStation, was originally interested in still-life photography. After ditching the guitar ('I...

Editorial: Guinness needs to trust its gut feeling.(Editorial)
May 7, 2004... The weird and wonderful world of Guinness that Rutger Hauer fronted in the late 80s and early 90s is making a comeback (Campaign, 30 April). Remember the emotive combination of Brueghel's Tower of Babel and Louis Armstrong's We Have All the...

Editorial: Euro must be bracing itself for growth.(Brief Article)(Editorial)
May 7, 2004... Pity the poor folk at Euro RSCG London. Ben Langdon, its new group chairman, has pledged to increase revenue by 50 per cent over the next three years. It's ruthlessly ambitious and entirely what you'd expect from London's toughest...

Opinion: Perspective - Media-creative nirvana benefits from early start.
May 7, 2004... What do in-house media people bring to an agency? Assorted companies from Miles Calcraft Briginshaw Duffy and Soul at the smaller end of the scale to Abbott Mead Vickers BBDO and TBWA at the other have hired media experts. Grey nearly did it...

Opinion: Beale on ... Wanadoo.
May 7, 2004... There you are, breaking new ground, ploughing a furrow, fighting the protected monoliths (BT), establishing yourself as the country's biggest ISP with an impressive 2.6 million punters popping through your portal and then the bloody French tell...

Where media meets creative.
May 7, 2004... As ad agencies forge closer ties with their media kin, some ask what in-house media offers. Jeremy Lee looks at a day in the life of four media men inside agencies. At first glance, it's difficult to know quite what to make of the...

Private View: Gerry Moira, a freelance writer, model, whatever.
May 7, 2004... It's a creative team's dream. You are being given a charity brief. This one's from the RSPCA. They want us all to use quieter fireworks (bear with me, it's a dream). Apparently, thousands of our four-legged friends have to be sedated every year...

Diary: Billett bashes out the hymns at secret party for John Ayling's 60th.(Brief Article)
May 7, 2004... It's tricky knowing what to buy people of a certain age, isn't it? If you buy them anything too fashionable, they end up looking ridiculous (friends and relatives of Andy Tilley, please note), but if you buy them something more fitting for...

Diary: Rehashing an old ad? That is a Capital idea.
May 7, 2004... Delaney Lund Knox Warren & Partners deserves some credit for unexpectedly turning out a vaguely decent ad for Capital Radio's Johnny Vaughan show. But it doesn't score high for originality. You might think the idea of using a...

Diary: The Marketing Society football: kick-off close.(Brief Article)
May 7, 2004... Less than two weeks to go until the Marketing Society client/agency football challenge and Johnny Hornby has announced his star signings. Members of the agency squad, sponsored by Campaign, include Mike Cornwell, Chris Hunton, Simon Hall,...

Diary: Patience displays few virtues in RKCR attack.(Brief Article)
May 7, 2004... Poor MT Rainey must have nearly choked on her cornflakes when she perused the business pages in The Times the other week. Patience Wheatcroft, the paper's business editor (and presumably a close friend of Chief Inspector Endeavour Morse),...

Diary: House-proud Hastings sells up (for start-up?).(Brief Article)
May 7, 2004... Nick Hastings, the executive creative director of Euro RSCG London, is not a publicity seeker. He never rings Campaign unless it's to return a call and never demands a new, more flattering photograph, like so many of his peers. But there's...

Diary: You must remember.
May 7, 2004... Well done Dan Hubert of Bartle Bogle Hegarty who won last week's quiz. The answers were: 1. Capital One; 2. Lynx; 3. Turkish Tourist Office. The theme was mermaids. This week, we want you to identify the ads and the theme. Fax your answers...

Diary: Pick of the week - Bartle Bogle Hegarty/Robinsons.(Brief Article)
May 7, 2004... Rachel Gardner is impressed by Bartle Bogle Hegarty's efforts for Robinsons: 'The idea of using animated figures to show how Robinsons can transform a glass of water is a refreshing take and using 'I Love to Boogie' is a masterstroke.' The ads...

Diary: Turkey of the week - J. Walter Thompson/Smirnoff Ice.(Brief Article)
May 7, 2004... Jeremy Lee baulks at J. Walter Thompson's TV spot for Smirnoff Ice: 'Now, I'm up for a laugh as much as the next man but this ad seems to be about ten years out of date. The only accolade this spot will win is the most charmless, least funny of...

Top Consumer Publishers: Top Publishers - Reaching for recovery.
May 7, 2004... A new marketing initiative for the medium, PPA Marketing, combined with a generally improved economic outlook, means that things are looking better for the magazine publishing business. Ian Darby reports on the trends that will shape 2004. ...

Top Consumer Publishers: Settling the scores.
May 7, 2004... Campaign's first report on the UK's top consumer publishers assesses each company based on the events that have driven it through the year, along with financial and other measures. Campaign's first Top Consumer Publishers report aims to...

WCRS snatches pounds 38m 3 from TBWA.(Brief Article)
May 14, 2004... WCRS has snatched the whole of the pounds 38 million 3 business out of TBWA\London without a pitch. The news comes as a blow to TBWA, which successfully repitched for the mobile phone network in a whirlwind two-week process last summer. It...

Agencies line up as LG Electronics plans marketing overhaul.(Brief Article)
May 14, 2004... LG Electronics is talking to creative agencies with a view to reviewing all of its marketing services in the UK. The company has approached various agencies and a pitch is set to take place during the next two months. The incumbent creative...

WPP nets pounds 350m global HSBC prize.
May 14, 2004... Sir Martin Sorrell's WPP has triumphed in the pitch for HSBC's pounds 350 million account, in a move which sees J. Walter Thompson succeed Lowe as the lead agency for the world's second-largest financial group. The announcement, made late...

Lowe hit by further Unilever departures.(Brief Article)
May 14, 2004... Lowe was bracing itself for further bad news in the wake of this week's HSBC loss with reports that a further slice of Unilever business is set to depart the troubled network. The Signal and Mentadent toothpaste brands, handled by the Lowe...