Campaign articles from May 2003

Campaign archives from May 2003

McCann axes European managers.(McCann-Erickson Worldgroup)(Brief Article)
May 2, 2003... Three senior figures from the McCann-Erickson Worldgroup have been made redundant following a cost-cutting exercise resulting in the abolition of key European roles. Universal McCann's executive vice-president and regional director, Brian...

I-level wins pounds 4m COI media planning and buying assignment.(Central Office of Information)(Brief Article)
May 2, 2003... COI Communications has appointed i-level to handle its pounds 4 million online media planning and buying account. I-level will work across the entire COI portfolio after a pitch was called to streamline its online agency arrangements. The...

Cracknell quits as Cordiant founders.(Andrew Cracknell leaves Bates UK)
May 2, 2003... Andrew Cracknell is stepping down as the creative chief of Bates UK as fears grow for its future under its embattled Cordiant parent. No replacement will be named until the fate of the Bates network, reeling from a series of devastating...

ITV plans launch of fourth digital station to air golden oldies.(Brief Article)
May 2, 2003... ITV is planning to launch a digital channel named ITV Gold. Granada's chairman, Charles Allen, announced the plans at this week's TV United 2003 conference but gave no further details. It is expected that ITV Gold will be launched following...

Electronic Arts reviews pounds 34m pan-Euro account.(Brief Article)
May 2, 2003... Electronic Arts, the world's biggest video games maker, is talking to agencies. EA wants a fresh advertising perspective on its pounds 34 million pan-European advertising account. It is understood that Soul has been called in to pitch...

PERSPECTIVE: Agencies will falter without investment in creative training.(Column)
May 2, 2003... A few years ago, a client wrote to Campaign claiming that his view of advertising creatives had been shaken by a meeting with Andrew Cracknell. The client gushed that Cracknell was urbane, charming and could hold a conversation about...

SARS to put brakes on Asian ad investments.(severe acute respiratory syndrome)(Brief Article)
May 2, 2003... Severe Acute Respiratory Syndrome is likely to put the brakes on Asian investment in adspend, which has been growing steadily since 1998, with the exception of Japan. The WPP Group chief executive, Sir Martin Sorrell, has also indicated...

Xbox holds talks with agencies for pan-European DM business.(direct marketing)(Brief Article)
May 2, 2003... Xbox, the Microsoft games console, is in talks with agencies about its pan-European direct marketing and digital account. The business is currently held by Omnicom's Agency Republic, but Xbox has contacted at least one other direct...

Leo Burnett Group to move to Kensington office used by D'Arcy.(Brief Article)
May 2, 2003... The Leo Burnett Group is set to leave its Chelsea home after eight years and relocate to the former D'Arcy offices. The group, which includes Leo Burnett and its below-the-line counterpart Leonardo, will vacate its offices in Sloane Avenue...

Competition Commission gives options for ITV merger.(Carlton/Granada merger poropsal)
May 2, 2003... The Competition Commission has outlined two possible outcomes to its investigation into the proposed Carlton/Granada merger, should it find the existing proposal is against the public interest. In letters issued to Carlton and Granada, the...

Poor advertising attacked at Bath.(conference )
May 2, 2003... Creative agencies must share some of the blame for declining TV audience figures, the TV industry heard today at its annual conference in Bath. Phil Horton, the marketing director at BMW, said there was a link between the general standard...

AOL UK aims to lure advertisers through cpd-travissully ads.(Brief Article)
May 2, 2003... AOL UK has widened its agency roster by appointing cdp-travissully to promote the benefits of interactive advertising and to boost online expenditure by advertisers. The appointment does not affect the core AOL UK creative account, held by...

Paul Gay signs to The Paul Weiland Film Co.(Brief Article)
May 2, 2003... The Paul Weiland Film Company has poached the award-winning director Paul Gay from Outsider, where he has worked for six-and-a-half years. The 38-year-old director whose most recent credits include an Egg campaign through Mother, and NSPCC...

Pru Parkinson wins senior digital remit at Y&R/Wunderman.(Brief Article)
May 2, 2003... Pru Parkinson, the former chief executive of Universal McCann, has been appointed as the first managing director of digital for the Young & Rubicam/Wunderman alliance, Europe, Middle East and Africa. Parkinson will partner Simon Milliship,...

HOTLINE: Britvic talking to agencies about Robinsons account.(Brief Article)
May 2, 2003... Britvic is believed to be talking to Barrett Cernis, BMP DDB, Clemmow Hornby Inge, WCRS, M&C Saatchi and J.Walter Thompson about its pounds 6 million Robinsons business.

HOTLINE: EasyJet shortlists agencies.(airlines narrows search to OMD UK, Carat International)(Brief Article)
May 2, 2003... EasyJet has shortlisted Carat International and OMD UK for its pounds 30 million pan-European media planning and buying account.

HOTLINE: Saatchi appoints Jan Jacobs and Amber Logan.(Brief Article)
May 2, 2003... Saatchi & Saatchi has appointed Jan Jacobs and Amber Logan from Bozell New York as creative partner and senior copywriter respectively. Jacobs is responsible for work including the Cannes-gold winning 'Rockwell' for The New York Times. The pair...

HOTLINE: Associated New Media appoints managing director.(Andrew Hart)(Brief Article)
May 2, 2003... Associated New Media, the digital publishing division of Associated Newspapers, has appointed Andrew Hart as managing director. He replaces James Serjeant. ANM's sites include This is London, This is Money, This is Travel and femail.co.uk.

HOTLINE: Kia Motors reappoints Starcom Motive.(Brief Article)
May 2, 2003... Kia Motors has reappointed Starcom Motive to its pounds 5 million media planning and buying account after a pitch process.

HOTLINE: The GLA's roster agencies to pitch for recycling brief.(Greater London Authority)(Brief Article)
May 2, 2003... The Greater London Authority's roster agencies Soul, BMP DDB and Euro RSCG Wnek Gosper are lining up to pitch for a household-waste recycling brief.

HOTLINE: Standard Life Bank appoints agencies for brand development.(The Leith Agency, Faulds Advertising win account)(Brief Article)
May 2, 2003... Standard Life Bank has appointed The Leith Agency and Faulds Advertising to handle its pounds 1 million brand development and sales channels initiatives.

HOTLINE: Orange Glo appoints agencies for its UK launch.(Partners BDDH, Walker Media win account)(Brief Article)
May 2, 2003... Orange Glo, the US household goods company, has appointed Partners BDDH and Walker Media to its pounds 4 million UK launch. The appointment follows a pitch run by the AAR.

HOTLINE: The IPA renews its warning to agencies.(warning concerning endorsements without consent of the celebrity)(Brief Article)
May 2, 2003... The IPA has renewed its warning to agencies about using celebrities to endorse products without their consent. It follows the Court of Appeal's decision to raise the damages awarded to the racing driver Eddie Irvine in his case against...

HOTLINE: The ASA rejects complaints about Boys & Girls poster.(Advertising Standards Authority, Channel 4 program)(Brief Article)
May 2, 2003... The Advertising Standards Authority has rejected 25 complaints about a poster campaign for Channel 4's Boys & Girls, which carried the line 'Boys! Before a date you can only clean one body part... A: Your teeth? B: Your genitals?'.

HOTLINE: OgilvyInteractive promotes Stefanie Schmidt.(Brief Article)
May 2, 2003... OgilvyInteractive has promoted Stefanie Schmidt to group director, heading up the interactive team on the Nestle Purina business. Schmidt joined OgilvyInteractive in 2000 and has previously worked on both Royal Mail and American Express...

HOTLINE: Giles Crown made a partner at Lewis Silkin.(Brief Article)
May 2, 2003... Giles Crown, a senior communications lawyer at Lewis Silkin, has been made a partner of the media law firm. A member of the Advertising Law Group, he was previously the head of legal and business affairs for the TBWA UK group.

HOTLINE: Kieron Simpson, a former creative director of M&C Saatchi, has died.(Brief Article)(Obituary)
May 2, 2003... Kieron Simpson, a former creative director of M&C Saatchi in Hong Kong and a one-time senior creative at Saatchi & Saatchi in London, has died aged 38 after an asthma attack. He leaves a wife and three children.

HOTLINE: ZenithOptimedia hires 14 graduates.(Brief Article)
May 2, 2003... ZenithOptimedia has hired 14 graduates to work across its buying, planning and international groups.

HOTLINE: Autosport creates integrated package.(advertising)(Brief Article)
May 2, 2003... Autosport has created an integrated package of advertising across radio, print and online for this year's Le Mans 24-hour race. Its radio station Radio Le Mans will be supported by coverage of the event on autosport.com and a printed Le Mans...

HOTLINE: Doner Cardwell Hawkins appointed to handle wine brand.(Bibendum Wine's Chilean Valdivieso)
May 2, 2003... Doner Cardwell Hawkins has been appointed to handle the account for Bibendum Wine's Chilean Valdivieso brand, after a four-way strategic and creative pitch.

HOTLINE: Print campaign for Yahama.(Brief Article)
May 2, 2003... The print campaign for Yahama by BCLO, which was featured in last week's Private View, was photographed by George Logan.

Major ad groups post encouraging figures.(Brief Article)
May 2, 2003... Signs that the embattled global advertising industry may be stabilising were reflected in first-quarter figures from Omnicom and WPP. Omnicom saw its worldwide revenues rise by 12 per cent to pounds 1.22 billion. Meanwhile, WPP confirmed...

BHF and Pot Noodle top ASA's complaints table.(British Heart Foundation, Advertising Standards Authority)(Brief Article)
May 2, 2003... A charity ad featuring a woman with a plastic bag over her head to draw attention to the plight of heart victims was Britain's most complained about print campaign last year. The Advertising Standards Authority ordered a halt to the British...

NatMags considers launch of Seventeen magazine in the UK.(National Magazine Company)(Brief Article)
May 2, 2003... The National Magazine Company is considering launching the teenage title Seventeen in the UK, following the acquisition of the US title by Hearst Magazines, NatMags' parent company. Hearst bought Seventeen and other teenage titles from its...

Agencies on alert as Smart calls review of pounds 2m creative.(DaimlerChrysler's Smart)(Brief Article)
May 2, 2003... The DaimlerChrysler-owned car brand Smart is reviewing its pounds 2 million creative advertising account, held by Maher Bird Associates. It is understood the company has contacted around eight agencies to pitch for the business. MBA, which...

REVIEW: Channel 4 back in the black.(Brief Article)
May 2, 2003... Channel 4 is back in the black, having posted pre-tax profits of pounds 16.5 million for last year. This followed a pounds 28 million loss in 2001. - General release.

REVIEW: Sony Computer Entertainment Europe to take legal action.(against O2, Vallance Carruthers Coleman Priest)(Brief Article)
May 2, 2003... Sony Computer Entertainment Europe is to take legal action against O2, claiming that the mobile phone network's latest ad infringes its copyright. Sony is seeking damages both from O2 and its advertising agency, Vallance Carruthers Coleman...

REVIEW: JCDecaux reports revenues down for first quarter.(Brief Article)
May 2, 2003... JCDecaux has reported revenues for the first quarter of 2003 down 1.6 per cent. It is expected to show low single-digit UK growth for 2003. - General release.

REVIEW: Steve Morrison teams up with David Liddiment and Jules Burns.(takeover bid for television production firm of Chrysalis)(Brief Article)
May 2, 2003... Steve Morrison, the former chief executive of Granada, has teamed up with ITV's previous director of channels, David Liddiment, and Granada's former managing director, Jules Burns, to launch a takeover bid for Chrysalis' TV production division....

REVIEW: The BBC announces intention to shift balance of programming.(Brief Article)
May 2, 2003... The BBC has announced it intends to shift the balance of its programming away from lifestyle programmes in favour of arts, politics and current affairs programming. The first effect of this strategy is the axing of the DIY show Home Front. -...

REVIEW: McDonald's posts boost in first-quarter earnings.(Brief Article)
May 2, 2003... McDonald's posted a 29 per cent boost in first-quarter earnings. The chain's net income climbed to dollars 327.4 million from dollars 253 million. However, sales slipped by 3.6 per cent. - The Wall Street Journal Europe.

REVIEW: First-quarter revenues for Renault fall by 2.9 per cent.(French car manufacturer)(Brief Article)
May 2, 2003... First-quarter revenues for Renault, the French car manufacturer, have fallen by 2.9 per cent year on year to 9.02 billion euros. This figure has been held back by currency effects and weak car sales in Europe. - The Wall Street Journal Europe.

REVIEW: EasyGroup threatens to sue film distributors.(Brief Article)
May 2, 2003... EasyGroup is threatening to sue film distributors in a last-ditch attempt to secure new-release films for the launch of easyCinema. The company's owner, Stelios Haji-Ioannou, has warned distributors that if they don't respond to his offer to...

REVIEW: The Office of Fair Trading objects to marketing campaign.(for the Dixons subsidiary Currys)(Brief Article)
May 2, 2003... The Office of Fair Trading has objected to a marketing campaign for the Dixons subsidiary Curry's, that suggested customers could choose to pay no interest on purchases. It pointed out that if the purchase were not paid off within a specified...

REVIEW: Scottish & Newcastle in talks to acquire HP Bulmer.(breweries could merge)(Brief Article)
May 2, 2003... Scottish & Newcastle is in advanced talks to acquire HP Bulmer for an estimated pounds 278 million. The company, which is the UK's biggest brewer, has also decided to quit the pub sector to focus on its beer and drinks business. - General...

REVIEW: UK economy finally succumbs to global slowdown.(Brief Article)
May 2, 2003... The UK economy appears finally to have succumbed to the global slowdown, as preliminary data suggests it grew only 0.2 per cent in the first three months of this year. - The Wall Street Journal Europe.

REVIEW: Interbrew blasts its rivals.(for making commercials that glorify 'lad culture')(Brief Article)
May 2, 2003... Interbrew has blasted its rivals for making commercials that glorify 'lad culture'. The brewer, which owns the Stella Artois, Boddingtons and Castlemaine XXXX brands, has predicted that wine will overtake beer within a decade if current sales...

Pimm's extends Harry push.(the Diageo Pimm's beverage to be marketed by Harry Fitzgibbon Simms character)(Brief Article)
May 2, 2003... Harry Fitzgibbon Simms, the gullible upper-class fop and ambassador for the Diageo Pimm's brand, returns to television screens this week in a new campaign through Mother. The new work builds on last summer's launch of the Harry campaign...

O&M appoints new senior planners to bolster department.(Ogilvy & Mather, advertising agency)(Brief Article)
May 2, 2003... Ogilvy & Mather has beefed up its planning department with a series of senior appointments to the agency. Olivia Johnson, the former head of planning at BMP DDB, is joining as a planning partner to handle Lever Faberge's Dove business. She...

Oxfam calls for action not cash.(Brief Article)
May 2, 2003... Oxfam is breaking with tradition in new advertising that forsakes fundraising in favour of mobilising public support to halt inequalities in world trade. The campaign adopts a no-nonsense approach to the problem, describing unfair trade as...

Sky holds pitch for the digital creative activity for Sky Plus.(Brief Article)
May 2, 2003... The satellite broadcaster Sky is holding a pitch for the digital creative account for Sky Plus. It has shortlisted AKQA, Digit, Good Technology and a joint bid from the WPP agencies OgilvyOne and Perspectives Red Cell. The account was...

Lowe employs Vogue's Munro for Sure.(Vogue photographer Tom Munro; Lever Faberge's Sure for Women anti-perspirant)(Brief Article)
May 2, 2003... Lowe has commissioned the veteran Vogue photographer Tom Munro to shoot a print campaign to launch a variant of Lever Faberge's Sure for Women anti-perspirant. More usually associated with sophisticated high fashion, Munro has been brought...

Capital Radio gives Linda Grant control of its national sales.(Brief Article)
May 2, 2003... Capital Radio has handed control of its national sales operation to Linda Grant. Grant, who joined Capital in January 2002, takes the role of commercial managing director, London. She will run ad sales for 80 per cent of Capital's radio...

WCRS creates warmer image with Bupa work.(cartoons to be used in healthcare ads)
May 2, 2003... The private healthcare giant Bupa is to use cartoon advertising in an attempt to create a 'warmer' image with consumers, away from its traditional creative themes of white-coated staff and medical procedures. WCRS has developed a national...

Proximity's VW mail targets high earners for Touareg marque.(agency targets professionals for Volkswagen's new luxury 4x4)(Brief Article)
May 2, 2003... Volkswagen is marking its entry into the luxury car market with a high-value mailing aimed at professionals. The pack, created by Proximity London and designed to promote the company's new 4x4, the Touareg, will be sent to 150,000...

Ogilvy joint creative directors Ordendaal and Cooper join AR.(Pierre Ordendaal; James Cooper; Agency Republic)(Brief Article)
May 2, 2003... Agency Republic, the Omnicom-owned integrated shop, has hired its first interactive creative directors. James Cooper and Pierre Ordendaal join from Ogilvy Interactive, where they were the joint creative directors. Agency Republic,...

Cannes announces jury line-up for the 2003 Advertising Festival.(Brief Article)
May 2, 2003... The jury line-up for the forthcoming 50th Cannes International Advertising Festival has been announced. Dan Wieden, the co-founder of Wieden & Kennedy, will be the president of the film, press and outdoor juries at this year's event in...

Kenco Rappor moves to target young adults.(instant coffee campaign by Kraft Foods)
May 2, 2003... Kraft Foods has set its sights on a new market with a pounds 3.5 million national campaign for Kenco Rappor, intended to push the instant coffee brand into the youth sector. The campaign, through J. Walter Thompson, moves away from the...

The 'quintessential' agency boss, Colin Goodson, dies at 72.(Brief Article)(Obituary)
May 2, 2003... Colin Goodson, one of the UK's most high-profile agency bosses during the 70s, has died at the age of 72. The three times married former chairman of Wasey Campbell Ewald presided over Wasey when it was a 'nursery school' for some of the ad...

Sky Digital provides e-voting in pilot.(Brief Article)
May 2, 2003... Sky is running a pilot scheme that will enable its digital subscribers to vote in local elections via remote control. The test is being run in conjunction with the Office of the Deputy Prime Minister, with the intention to encourage more...

Discovery Foods develops press ads for two-step fajitas product.(Brief Article)
May 2, 2003... Discovery Foods is investing pounds 1 million in its 'two-step' fajitas product in a campaign through Hooper Galton. Two press executions build on the theme that Discovery Foods' products are healthier than those of its competitors, and...

Lloyds TSB mail-out highlights flexibility with origami theme.(Brief Article)
May 2, 2003... Lloyds TSB is targeting Cheltenham & Gloucester customers with an origami-themed mailing designed to highlight the flexibility of its loan products. The mailing, by WWAV Rapp Collins, carries the endline: 'What will you turn our money...

BUSINESS PERFORMANCE LEAGUE: 2 May.(Brief Article)
May 2, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 2 May.(Brief Article)
May 2, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA FORUM: Will Sky lose the live Premiership League rights?
May 2, 2003... A redrawn Premier League live football rights contract will soon be up for auction. Could the rights be carved up by the EU, Alasdair Reid asks. Does football need Sky more than Sky needs football? It's almost impossible to imagine the one...

MEDIA: FLAUNT, THE AMP, SCUZZ - AN EXPERT'S VIEW. You don't need to be a teenager to enjoy Sky's three new music channels, Graeme Canter says.
May 2, 2003... With 20 music channels already available for the digital viewer, it was perhaps a bold move by Sky to launch three new music channels in April. Especially with the failure of Rapture still fresh in the memory, I was interested to see if...

MEDIA CHOICE: Tracey Follows, the advertising manager at T-Mobile, applauds Honda's clever media planning of its latest Accord ad.(Brief Article)
May 2, 2003... 'As a rule, I'm not a regular viewer of Channel 4's Full Metal Challenge but on Sunday I stumbled across it and was rewarded with another chance to see the brilliant new Honda Accord ad. 'As teams of hapless geeks tried, with varying...

MEDIA HEADLINER: Capital's rising star wants the group brands to work harder.(Capital Radio PLC's Chris Bennett)
May 2, 2003... Bennett's primary task will be to monetise the stations' audience. Chris Bennett doesn't much care for the suggestion that he's been asked to 'do an Emap' at Capital. Last week, he was promoted to the new role of commercial development...

MEDIA PERSPECTIVE: Overhauling the FT is wise in a difficult broadsheet sector.(Financial Times)
May 2, 2003... Newspaper publishers are spending bucketloads of money on their products: a sure sign that they are getting desperate for readers as competition, particularly in the broadsheet market, hots up. The latest lavish relaunch is from the...

NEW MEDIA: SPOTLIGHT ON 4VENTURES - Channel 4 looks to extend its brand via the digital TV arena.
May 2, 2003... Thompson wants Channel 4 to strengthen the links with its audience. One of the first tasks that Mark Thompson embarked upon when he took over as the chief executive of Channel 4 was a total review of 4Ventures, its commercial arm....

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)
May 2, 2003... Rank Site Agency/Media Adspend Aware- Oct-Dec ness pounds (%) 1 AOL ...

NEW MEDIA: WEB WATCH - JOB SITES.(top ten sites ranked by monthly page impressions)(Brief Article)(Illustration)
May 2, 2003... Rank Site Address Latest monthly page impressions (millions) 1 Jobserve jobserve.com 29.3 2 Totaljobs ...

CLOSE-UP: NEWSMAKER - MALCOLM POYNTON. O&M's creative chief is ruthless man of principle.(Ogilvy & Mather)
May 2, 2003... O&M needs Poynton to turn its fortunes round quickly, Francesca Newland writes. Dave Droga is talented, charming, a natural leader and very good at playing office politics. That is why he has succeeded in changing Saatchi & Saatchi's image...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.(questions from advertising personnel, advertisers answered)(Column)
May 2, 2003... Q: I am a marketing director who has always wondered what happens in Cannes every June. Would you recommend I join my agency and sample life on La Croisette myself? A: No. Marketing directors should appreciate their agencies,...

CLOSE-UP: LIVE ISSUE - REVERSE AUCTIONS. What happens to value when briefs are put up for auction?(DuPont employs online reverse auction technique to cut advertising costs)
May 2, 2003... Are clients damaging the business when they go on price alone? How apposite that DuPont, the chemicals giant, should have Teflon, that famous repellent of all manner of nasty things, among its stable of world-famous brands. The...

CLOSE-UP: LIVE ISSUE - SCOTTISH AND WELSH ELECTIONS. Scottish parties tackle apathy with advertising.
May 2, 2003... The SNP goes for Labour's jugular in Scots Assembly elections. It's round two for the Scottish and Welsh Parliamentary elections this week and the occasion has brought out some good, old-fashioned mud-slinging. Well, in Scotland at least....

EDITORIAL: A reverse auction does no-one good.(Editorial)
May 2, 2003... DuPont's decision to subject the networks competing for its global account to an online reverse auction seems to bear out Oscar Wilde's definition of a cynic: somebody who knows the price of everything and the value of nothing. The chemicals...

EDITORIAL: Rolo's rebrand misses its old romance.(Brief Article)
May 2, 2003... So Nestle is relaunching its Rolo brand on the back of 'research' claiming that seven out of ten UK couples think humour is more important than romance in a relationship. Maybe so. But it's hard to escape the feeling that Rolo's new lease of...

OPINION: Mills on ... Orange.(Column)
May 2, 2003... One of things I've noticed about mobile phone companies is that they all advertise the same services and features at the same time Perhaps it's because, like retailers, they spend the whole time watching what the competition does. Or, perhaps...

OPINION: Stuart Elliott in America.
May 2, 2003... When Americans, particularly those who make a living in showbusiness or marketing, wonder if something will go over big, they ask: 'Will it play in Peoria?'. The question now being asked is:'Will it be boffo in Baghdad?' In a first for the...

THE MEDIA BARONS: Alexander Schmidt-Vogel, global chief executive of MediaCom.
May 2, 2003... The global chief executive of MediaCom, Alexander Schmidt-Vogel, talks with Ian Darby about the network's culture and its plans for taking on media's mega-groups. It seemed possible that the interview with MediaCom's German-born global...

CONSUMER MAGAZINES: Magazines on message.
May 2, 2003... Magazines have managed to thrive in a tough climate because they have not lost sight of the core proposition, while working to develop other revenue streams. 'Recession? What recession?' booms the voice of one magazine head as he's quizzed...

CONSUMER MAGAZINES: The Minds Behind the Masthead.
May 2, 2003... Behind every successful magazine there is a publisher/editor team that must work closely if the title is to thrive. Pippa Considine takes a look at two of these 'arranged marriages' GLAMOUR'S GOLDEN BOY AND GIRL If the relationship...

CONSUMER MAGAZINES: Wooing women - How do women's magazines use advertising to communicate with their audience?
May 2, 2003... Two potential readers look at the media plans and ads for Glamour, Heat and InStyle. Glamour is specifically designed for a woman's handbag, so I road-test it and it fits perfectly into my latest Prada clutchbag. But before it can gain...