Campaign articles from May 2002

Campaign archives from May 2002

Broadcasters face IPA legal threat.(Institute of Practitioners in Advertising)(Brief Article)
May 3, 2002... The IPA is threatening to take legal action against commercial broadcasters after a heated row over agencies' credit-worthiness. The dispute centres on the levels of bank guarantees and insurance that ITV Network Limited - a consortium of...

Agencies line up as H Samuel prepares for TV ad campaign.(Brief Article)
May 3, 2002... H Samuel, the high-street jeweller, is looking for an above-the-line agency. The company is currently reviewing a longlist of agencies through The Haystack Group. It is unclear if the incumbent agency, RPM3, will repitch for the business....

Argos holds pounds 20m creative shoot-out.(Brief Article)
May 3, 2002... Ogilvy & Mather is on alert following news that Argos has put its pounds 20 million creative account into play. Leo Burnett and Euro RSCG Wnek Gosper have both been invited to pitch for the brief to launch the retailer's next catalogue in a...

Govt to promote digital TV in wake of ITV debacle.(Brief Article)
May 3, 2002... The Government is considering running an advertising campaign to promote digital television to consumers following the dramatic collapse of ITV Digital. Sources suggest that the Government wants to convince an increasingly sceptical public...

Jonesco re-emerges in chief commercial position with AOL UK.(Andy Jonesco, vice president of interactive marketing)(Brief Article)
May 3, 2002... Andy Jonesco, the former managing director of Express Newspapers, has ended sustained speculation about his future with an unexpected move to AOL UK. Jonesco, who has been in talks with the internet service provider since January, takes up...

DM complaints to ASA rise by more than half.(Advertising Standards Authority)(Brief Article)
May 3, 2002... Complaints about direct mail made to industry watchdogs increased by more than 50 per cent in 2001 - with one mailshot earning the title of the most-complained-about ad. Direct mail accounted for 25 per cent of all cases dealt with by the...

MPs attack agencies for flouting tobacco's under-18s agreement.(Brief Article)
May 3, 2002... MPs attacked agencies working on tobacco accounts as moves to ban tobacco advertising cleared its crucial House of Commons hurdle this week. The Tobacco Advertising and Promotions Bill, already passed by the Lords after being introduced by...

Richard Eyre takes on strategic adviser position with Unity.(Brief Article)
May 3, 2002... The former ITV chief executive, Richard Eyre, has joined the media communications specialist Unity as an associate partner. He joins Unity with immediate effect and will advise on strategic development. His appointment follows the...

D&AD resists taking further action against award cheats.(Paul Belford, Nigel Roberts)(Brief Article)
May 3, 2002... D&AD is considering if its award entry rules need tightening after the cheating row embroiling the creatives Paul Belford and Nigel Roberts. But it is resisting calls from Bartle Bogle Hegarty's global creative director, John Hegarty, that...

PERSPECTIVE: Clients might ask for media neutrality but do agencies deliver?(Brief Article)(Column)
May 3, 2002... Journalists soon learn that a few words of disapproval in an article are remembered forever, yet we can produce 1,200 words of elaborate praise and they will be forgotten by the following week. The subjects in Campaign's ongoing series, the...

Ex-Saatchis duo move to Publicis.(Adam Kean and Alex Taylor)(Brief Article)
May 3, 2002... Publicis has hired Saatchi & Saatchi's former executive creative director Adam Kean and Alex Taylor, its ex-head of art, to help it sustain its place among the top-ranking UK agencies. Their appointment reflects Publicis' widening client...

DuPont holds pitch for worldwide Lycra profile-raising task.(new campaign will be targeting woman aged up to 35)(Brief Article)
May 3, 2002... DuPont, the billion-dollar chemical company, is talking to networks about a multi-million-pound international advertising campaign for its Lycra brand. The company is planning a new global push to increase awareness of Lycra and position...

Campaign Screen to unveil its revamped new directors award.
May 3, 2002... Campaign Screen and D&AD today launch this year's new directors competition and have divided the contest into two categories - professional and non-professional. The category division means that those without the resources of a production...

Red Letter Days gives Mother pounds 6m account.(Brief Article)
May 3, 2002... Mother has seen off agencies, including St Luke's and HHCL & Partners, to win the pounds 6 million Red Letter Days account. The company, which specialises in offering a range of luxury gift ideas, approached a number of agencies for...

HOTLINE: Eric McClean appointed finance director of Lowe.(Brief Article)
May 3, 2002... Eric McClean, formerly one of Leagas Delaney's five stakeholders, has been appointed as finance director of Lowe. He succeeds Barrie Brien, who has been promoted to European finance director.

HOTLINE: Fashion brand Loewe looking for network to handle account.(Brief Article)
May 3, 2002... The fashion brand Loewe is looking for an above-the-line network to handle its account. The client is thought to be working on a pan-European pitch. A shortlist is expected next week.

HOTLINE: Triumph Motorcycles looking for agency.(Brief Article)
May 3, 2002... Triumph Motorcycles is looking for an above-the-line agency to handle its advertising. The company has not advertised recently.

HOTLINE: Neil Hamann has been promoted at Ogilvy & Mather.(head of account management)(Brief Article)
May 3, 2002... Neil Hamann, the international business director at Ogilvy & Mather, has been promoted to the head of account management. He fills the gap left by Glen Frazer, the former managing partner client services, and Vicky Carrel, the former business...

HOTLINE: Talks between BBC and the National Magazine Company break down.(Brief Article)
May 3, 2002... Talks to create a joint publishing venture between the BBC and The National Magazine Company have broken down following disagreements about the degree of management control BBC Worldwide would exert. The venture was to pave the way for the...

HOTLINE: Omnicom Group's net income increases.(11 per cent to dollars 128.6 million)(Brief Article)(Statistical Data Included)
May 3, 2002... Omnicom Group's net income for the first quarter of 2002 increased 11 per cent to dollars 128.6 million from dollars 115.3 million in the first quarter of 2001. However, UK operations suffered the worst effects of the economic climate with a...

HOTLINE: Kraft Dressings signs deal with IPC Media.
May 3, 2002... Kraft Dressings has signed an exclusive pounds 1 million deal with IPC Media for the relaunch of its product range this summer. Kraft's 'get dressed' campaign will run across Now, Woman's Own, Marie Claire and Ideal Home, beginning with their...

HOTLINE: Masterfoods shortlists agencies.(MediaCom and Media Planning Group make cut)(Brief Article)
May 3, 2002... Masterfoods, which includes Mars Confectionery and Pedigree, has narrowed its media planning shortlist to MediaCom and Media Planning Group. PHD, Starcom MediaVest and Zenith Optimedia also pitched for the business. It is expected to select one...

HOTLINE: McCann-Erickson combines Bristol and Birmingham offices.(Brief Article)
May 3, 2002... McCann-Erickson is combining its Bristol and Birmingham offices under a single management. Six staff have been made redundant, including Jon Jefferies, the chief executive of the Bristol agency. The combined operation, which will continue to...

HOTLINE: MediaVest wins account for Premier Lodge Hotels.(Brief Article)
May 3, 2002... MediaVest has won the pounds 2.5 million media planning and buying account for Premier Lodge Hotels. The account was with John Ayling & Associates.

HOTLINE: pbi Home & Garden is talking to agencies.(Bayer's pbi Home and Garden account)(Brief Article)
May 3, 2002... Bayer's pbi Home & Garden subsidiary is talking to agencies about the future of its Baby Bio plant food and Phostrogen garden fertiliser business worth pounds 1 million. The account is currently with the London office of Scholz & Friends, which...

HOTLINE: The Evening Standard signs up Littlewoods Leisure as sponsor.(Brief Article)
May 3, 2002... The Evening Standard has signed up Littlewoods Leisure as the sponsor of its 76-page World Cup supplement, published on 21 May. The six figure deal was negotiated by Zed Media.

HOTLINE: Saga eliminates agencies from its pitch.(Brief Article)
May 3, 2002... Saga has eliminated Starcom Motive and Manning Gottlieb OMD from the pitch for its media planning and buying business. Carat, Universal McCann and the incumbent, Mediaedge:CIA, will continue to contest the review.

HOTLINE: Tequila/London boosts its creative department.(appointments)(Brief Article)
May 3, 2002... Tequila/London has boosted its creative department with seven hirings including Rachel Carroll, a copywriter, and Oliver Tseliki, an art director. The creative teams Louise Day and Rachel Robinson and Lynda Kennedy and Daniel Bryant also join...

Universal fights MindShare for pounds 60m Nestle.(advertising contract)(Brief Article)
May 3, 2002... Nestle has invited its two incumbent agencies, Universal McCann and MindShare, to pitch for its pounds 60 million UK media business with a view to centralising its entire account. MindShare currently handles the bulk of the brief with...

Safeway in hunt for ad agency for return to TV.(Brief Article)
May 3, 2002... Safeway is looking for a creative agency as it plans to return to TV advertising for the first time in three years. The UK's fourth-largest supermarket is in the process of drawing up a shortlist of creative agencies to pitch for the...

DTLR splits its pounds 20m ad account between six COI roster shops.(Department of Transport)(Brief Article)
May 3, 2002... The Department of Transport has opted to split its pounds 20 million advertising account between a roster of six agencies, all of which would have been available to the department through the existing COI Communications roster. The DTLR...

MCBD makes COI debut with Inland Revenue assignment.(Miles Calcraft Briginshaw Duffy)(Brief Article)
May 3, 2002... Miles Calcraft Briginshaw Duffy has secured its first piece of COI Communications business since winning a place on COI's roster last year. The agency has won the Inland Revenue pitch to handle its pounds 3 million self-assessment...

REVIEW: Yellow M has gone into receivership.(25 jobs to be cut)(Brief Article)
May 3, 2002... Yellow M, the Newcastle-based agency which handled the Conservative Party's advertising in the last general election, has gone into receivership. Up to 25 jobs will go. Yellow M Edinburgh, which is undergoing a management buy-out spearheaded by...

REVIEW: DHL is reviewing its creative ad account.(Brief Article)
May 3, 2002... DHL is reviewing its pounds 20 million pan-European creative ad account out of DDB Paris with a view to appointing a global agency. The incumbent agency in the UK is BMP DDB. - Marketing Week.

REVIEW: AOL Time Warner posts biggest loss ever recorded.(Brief Article)
May 3, 2002... AOL Time Warner, the world's largest media company, has posted the biggest loss ever recorded in US corporate history. The company made a quarterly net loss of pounds 37.4 billion. - General release.

REVIEW: EHS Brann is making staff redundant.(Brief Article)
May 3, 2002... EHS Brann is making a number of its staff redundant after a restructure and the loss of accounts such as Guinness and Eagle Star. Other key accounts - Peugeot, Alliance & Leicester and Microsoft - are also reviewing. - Marketing Week.

REVIEW: 'Winston Man' to sue cigarette company.(Raymond Leopard's suit against RJ Reynolds)(Brief Article)
May 3, 2002... Raymond Leopard, known as 'Winston Man' in the 70s RJ Reynolds cigarette ads, is suing the company for pounds 40 million claiming emotional distress from his years of enticing people to smoke. - Daily Express.

REVIEW: Cordiant Communication loses key client.(Hyundai goes with Richards Group)(Brief Article)(Statistical Data Included)
May 3, 2002... Cordiant Communications has lost its key client, Hyundai, which was worth pounds 112 million to the holding company. Cordiant recently reported that pre-tax profits had halved to pounds 25.7 million in 2001. The US-based Richards Group has...

REVIEW: Channel 4 makes first loss.(caused by slump in advertising)(Brief Article)(Statistical Data Included)
May 3, 2002... Channel 4 made its first loss in a decade because of the slump in advertising. The company fell pounds 20.6 million into the red in 2001 after income from ads dropped by pounds 32.3 million. Channel 4's new chief executive, Mark Thompson,...

REVIEW: Rise is Channel 4's new breakfast day.(ratings fall behind competition)(Brief Article)
May 3, 2002... Rise, Channel 4's new breakfast show, was watched by only 200,000 people on its first day of broadcast and was beaten by GMTV, BBC Breakfast and BBC2's CBBC. - Media Guardian.

REVIEW: Camelot launches campaign to revive consumer interest.(in Lottery; sales have fallen 10%)(Brief Article)(Statistical Data Included)
May 3, 2002... Camelot has launched its pounds 72 million campaign to revive consumers' interest in the National Lottery. The new ads, made by WCRS and starring Billy Connelly, use the strapline: 'Don't live a little, live a Lotto.' The rebrand comes after...

REVIEW: Heineken is looking for new advertising agency.(Brief Article)
May 3, 2002... The lager brand Heineken is looking for a new advertising agency as it gears up to launch its new 5 per cent Heineken brand and challenge the market leadership of Stella Artois. The move comes as Heineken's licensing agreement with Whitbread...

REVIEW: Goodfellas Pizza moves its ad account.(from Partners BDDH to Leith London)(Brief Article)
May 3, 2002... Goodfellas Pizza has moved its ad account out of Partners BDDH to Leith London after creative differences. - Marketing.

REVIEW: The Gap has hired US directors.(Joel and Ethan Coen, Cameron Crow and Roman Coppola)(Brief Article)
May 3, 2002... The Gap has hired the US directors Joel and Ethan Coen, Cameron Crow and Roman Coppola to direct a new ad campaign breaking this week in the UK. The campaign will star actors including Dennis Hopper and Kate Beckinsale. - The Guardian.

Saatchis creates Lexus 'cocoon'.(Lexus auto cushions and isolates driver from outside world)(Brief Article)
May 3, 2002... Saatchi & Saatchi is positioning Lexus cars as a 'third space', which cocoons the driver and makes the outside world cease to exist, in a new TV branding campaign for the Toyota marque. The campaign, which incorporates one 60- and one...

Universal McCann's global chief named chairman of Magna.(Ira Carlin)(Brief Article)
May 3, 2002... Ira Carlin, the Universal McCann Worldwide chairman and chief executive, has taken the newly created post of worldwide chairman of its Magna Global media negotiation unit. Carlin, 54, is joined by the former Media Edge senior executive...

WTCS uses 'blip-verts' for Marstons TV ads.
May 3, 2002... Walsh Trott Chick Smith has created a series of 'blip-verts' to help Marstons Pedigree bitter stand out in commercial breaks. Manning Gottlieb OMD bought the air time in ten-second chunks, before splitting them down into three-second and...

Wyclef Jean stars in Virgin Mobile ad.(Brief Article)
May 3, 2002... The American rap star and producer Wyclef Jean is fronting Rainey Kelly Campbell Roalfe/Y&R's new national television and cinema campaign for Virgin Mobile. The campaign is aimed at Britain's younger mobile phone users and continues the...

D'Arcy shows Chitty Chitty Bang Bang in car tax advertising.(latest COI Communications TV campaign)(Brief Article)
May 3, 2002... The original car from the film musical Chitty Chitty Bang Bang is captured in the latest COI Communications TV campaign to combat road tax evasion. D'Arcy's 50-second television spot shows the car being driven through the English...

TBWA's Gershwin spot reaffirms fcuk brand.(Brief Article)
May 3, 2002... French Connection is backing its fcuk positioning with a second TV ad campaign through TBWA/London. The black-and-white commercial, 'pool duel', features a boy and a girl competing in a game of pool choreographed to a remixed version of...

Johnson quits as BMP DDB planning head.(Brief Article)
May 3, 2002... Olivia Johnson, BMP DDB's head of planning, is leaving the agency in June to take some time out of the industry. Johnson joined BMP, which is renowned for its strategic focus, in 1995 from Bartle Bogle Hegarty and became the deputy head of...

Poulter Partners to raise Redrow profile in pounds 1m TV drive.(Brief Article)
May 3, 2002... Redrow, one of the UK's largest homebuilders, is moving on to TV in a bid to build its brand in an industry where the major players are largely unknown to consumers. The pounds 1 million campaign, breaking this week, exploits the emotions...

Museum supporters portrayed as soccer fans in CHI TV work.(Brief Article)
May 3, 2002... The Campaign for Museums has become the latest advertiser to try to cash in on World Cup fever with a television advertising campaign for its Museums and Galleries Month through Clemmow Hornby Inge. Channel 5 has joined with the Campaign...

Ex-Leagas creatives Taylor and Officer to boost Soul's offering.(Brief Article)
May 3, 2002... Soul has bolstered the strength of its creative department with the appointment of two former Leagas Delaney creatives, Michelle Taylor and Julie Officer. The duo were made redundant from Leagas Delaney earlier this year after three years...

DFGW uses animation for BBC World Cup ads.(Brief Article)
May 3, 2002... DFGW has created an animated campaign to promote the BBC's coverage of the World Cup, which concentrates on the quality of its reporting coverage. The BBC commentators Gary Lineker, Alan Hansen, Ian Wright and John Motson all feature as...

BDH unveils new Chicago Town TV ads.(Statistical Data Included)
May 3, 2002... Chicago Town Pizzas is launching a new phase of TV advertising with more emphasis on entertainment and less on trying to build the brand's freezer-cabinet credentials. A national TV campaign produced by Manchester's BDH/TBWA, which breaks...

AKQA creates Flash banner ads to push Microsoft's 'agility'.(Statistical Data Included)
May 3, 2002... The digital agency AKQA has created a series of interactive online Flash banner ads for Microsoft's 'agility' campaign, which targets business users. The ads act like a microsite on the existing page without diverting users to another...

BTopenworld hires Proximity to target creative web users.(Statistical Data Included)(Brief Article)
May 3, 2002... BTopenworld is attempting to build use of its broadband services with direct marketing activity to communicate the benefits of broadband access. Proximity London has created a mailing that targets senior business people and workers within...

Optimedia increases its senior executives to offer client access.(Brief Article)
May 3, 2002... Optimedia has restructured its senior management team resulting in the promotion of Simon Timlett to the role of executive director and head of trading. Timlett, previously the Optimedia head of press, and Enyi Nwosu, the director of...

BUSINESS PERFORMANCE LEAGUE: 3 May.(ad agency results)(Statistical Data Included)(Brief Article)
May 3, 2002... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 3 May.(ad agency results)(Statistical Data Included)(Brief Article)
May 3, 2002... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

CORRECTION.(Correction Notice)
May 3, 2002... Last week Campaign reported that Phil Hall is joining the Press Association as the editor and managing director. In fact, he is joining PA's Contract Publishing division as the managing director.

MEDIA FORUM: Can ITV restore faith in its reputation as a player? - Can Carlton and Granada just pretend that the ITV Digital saga was all a bad dream or is ITV's credibility beyond repair? Alasdair Reid asks.(Brief Article)
May 3, 2002... The sense of relief was almost palpable at Carlton and Granada last week. One or two probably experienced at least a twinge of sadness, and for a handful of others, whose careers have been tarnished by the whole sorry saga, the response was...

MEDIA: JACK - AN EXPERT'S VIEW. Peter Thomson says Jack might be the title for him, if it stopped trying to be all things to all men.
May 3, 2002... James Brown is obviously from my generation. As I go through different life stages he pops up and produces a magazine for me. Jack has resurrected our sporadic sybaritic relationship. From a macro perspective, let's hope that it shakes up...

MEDIA CHOICE: Jeremy Lee, Campaign's media reporter, picks Reebok's 'Sofa Games' activity.(Brief Article)
May 3, 2002... 'Reebok's 'escape the sofa' TV ad was a stark warning that there is more to do in your spare time than slump in front of the TV. It has developed this concept with a series of sofa-themed events across the UK. Sofas have been turned into goals...

NEW MEDIA: WEB WATCH - ENTERTAINMENT SITES.(Brief Article)(Statistical Data Included)
May 3, 2002... Rank Site Address Latest monthly page impressions (millions) 1 Friends Reunited friendsreunited.co.uk 250.0 2 FHM ...

CLOSE-UP: CRAFT/DIRECTOR'S CUT - Steve Henry, HHCL's creative director, chooses the best in April's Campaign Screen.('talked about' advertisements)(Brief Article)
May 3, 2002... The latest Campaign Screen has an interesting new feature in it, called 'Most talked about'. Which is a difficult thing to measure, because it depends who you're talking to. But it's a great idea. When I'm creative directing, I say to...

CLOSE-UP: LIVE ISSUE/NIKE VERSUS ADIDAS - Sport's superbrands battle for football ownership. Adidas and Nike compete again to win fans during a World Cup.(Brief Article)
May 3, 2002... As the world gears up for the onslaught of football mania, the race is on for brand supremacy in the 2002 Fifa World Cup. And the battle to own football is likely to be a bloody one. Against this ultra-competitive background, Adidas, an...

EDITORIAL: Ferrero is unlikely to change its ways.(agencies should not try to change Ferrero advertising)(Brief Article)(Editorial)
May 3, 2002... When the desperate, yet innocent, Bridget Jones began dating her publisher boss, played by Hugh Grant, everybody knew it wouldn't work out. Nice girls too often think they can change their roguish boyfriends. And so it seems is the case...

EDITORIAL: IPA hirings recognise status of creative.(Institute of Practitioners in Advertising elects Kate Stanners, Andrew Cracknell, Andy Cheetham, John Ayling to council)(Brief Article)(Editorial)
May 3, 2002... Last week the IPA began to fulfill its president Bruce Haines' pledge to incorporate better the interests of creatives. Kate Stanners, Andrew Cracknell and Andy Cheetham were all elected to its council in a bid to convince other creatives that...

OPINION: Cowen on ... Egg.(Mother's work for Egg)(Brief Article)
May 3, 2002... Back in 1998, when Mother was first disturbing would-be Super Noodles munchers, the agency hardly seemed the choice for a brand looking for a safe pair of hands to take it mainstream. Yet, in the case of Egg, that's exactly the role the...

OPINION: Stuart Elliott in America.(Brief Article)
May 3, 2002... Madison Avenue has been awash in nostalgia lately, looking back to help itself look ahead. One reason is the upcoming release of Mary Wells Lawrence's autobiography, A Big Life (In Advertising), in which the fabled female agency leader offers...

THE CLIENT CATALYSTS: FRANK CELLA - Nestle's top global marketing figure wants his agencies to think beyond the usual TV strategies.
May 3, 2002... Frank Cella is famous for belting out Chicago and My Way at Nestle company events, and since singing along as his wife plays the piano is one of his hobbies, it is not done for effect. For a man who commands a global marketing communications...

DESIGN: BRANDS IN THE BOARDROOM - How can the board be sure that its investment in branding is helping to deliver the bottom line?
May 3, 2002... The concept of a brand's value has never had such a high profile, and as a consequence the role the brand plays in a company's success is being ever more closely scrutinised. There are two main drivers for this scrutiny. As Hans Arnold, the...

DESIGN: THE DESIGN FACTOR - Advertising agencies are increasingly getting involved with the design side of the business. Lucy Aitken and Wendy Smith look at their design credentials.(Brief Article)
May 3, 2002... When Rover uses M&C Saatchi, it doesn't just tap into the agency's advertising skills to convey its message. The client can select a range of services through what M&C Saatchi calls its 'village' of companies. And one of its recent acquisitions...

DESIGN: BEHIND THE LOGO - What does your logo say about you? Campaign charts the history of five agency logos while Wolff-Olins' Jon Edge and Robbie Laughton judge their design and refresh their context.(Brief Article)
May 3, 2002... Reviewing a set of identities on face value is a rather thankless task. Even if you compare them, without knowing what they are supposed to stand for or what context they are used in, only a rather light-hearted and subjective view or acute...

PRIVATE VIEW: Larry Barker, the creative director of BMP DDB.(Brief Article)
May 3, 2002... I've a horrible feeling I'm going off advertising. Either that, or there really is nothing good out there. This week's bunch doesn't clarify the issue much, either way. In the main, commendable. On the whole, boring. Yorkie, apparently,...

DIARY: Andrew Mitchell lives out his 007 fantasies for just a day in a DB 6.(an Aston Martin DB 6)(Brief Article)
May 3, 2002... What do ageing admen do when they reach the half-century? Fantasise about being James Bond, that's what. Trouble is, the motor doesn't fire on all cylinders any more. So banish any naughty thoughts of a bikini-clad Ursula Andress. Just...

DIARY: Howell risks the wrath of protesters with only a witty retort for safety.(Rupert Howell's retort: "I'm working for free today...")(Brief Article)
May 3, 2002... Adland continues to prove it can hold its head up high this week, safe in the knowledge that its charitable streak doesn't just extend to shoving an extra pounds 100 of agency cash behind the bar at Home House. Yes, industry dignitaries...

DIARY: Financial draw of ads too great for adland's poor and hungry staff.(Brief Article)
May 3, 2002... Can't quite find the right face for a job? Why not bypass all those annoying and time-consuming casting sessions by looking a little closer to home. Yes, with the recession still in full swing and many salaries frozen, ingenuous agency...

DIARY: Altruistic Lace falls for audacious wind-up on his Alpine adventures.(Brief Article)
May 3, 2002... Holidays are supposed to be a relaxing experience, offering the opportunity to get away from it all. And where better to take a breather than the snow-filled mountains of Switzerland, home of chocolate, cuckoo clocks and, er, money laundering....

DIARY: Torture by coach-ride for rival agency teams on way to Nottingham.(Brief Article)
May 3, 2002... Pitches are nerve-wracking at the best of times, and the last thing people need when they're psyched up and ready for action is to find themselves stuck in the same room as their fiercest competitors. A collection of wildly conflicting agency...

DIARY: Pick of the week - Teen magazine Sneak.(Brief Article)
May 3, 2002... Francesca Newland rates Mother's work for the launch of the teen magazine Sneak: 'This ad stands out from its rivals and is based on a simple idea that the magazine is bursting with gossip. This is demonstrated with a girl who has gorged on its...

DIARY: Turkey of the week - Nintendo's Gamecube.(Brief Article)
May 3, 2002... Lucy Aitken finds Leo Burnett Chicago's TV ad for Nintendo's Gamecube lacking: 'Nintendo faces stiff competition from PlayStation 2 and Xbox, and due to its competitors' highly creative ads, it's under pressure to produce head-turning, not...