Campaign articles from March 2010

Campaign archives from March 2010

Brooklyn Brothers wins Land Rover brief.(Brief article)
March 26, 2010... Land Rover has appointed The Brooklyn Brothers to handle the global launch of its highly anticipated Range Rover LRX. The agency picked up the brief after a pitch against Y&R, the global incumbent, and Borkowski, the public relations...

Agencies line up for Play.com ad review.(Brief article)
March 26, 2010... Play.com has called a review of its advertising account, as the online retailer looks to fend off increased competition. Creativebrief is handling the review and aims to have selected an agency by the end of April. The winner will create...

Iceland shifts pounds 10m ad account into Beta.(Brief article)
March 26, 2010... Iceland has moved its pounds 10 million UK advertising account into Beta without a pitch. The incumbent, the Manchester-based Tom Reddy Advertising, will continue to work on the business on a project basis. The decision to move the account...

EA picks MediaCom for pan-Euro task.
March 26, 2010... MediaCom has retained the pounds 8 million UK Electronic Arts media planning and buying account as part of a consolidation of the video games publisher's pan-European business. The WPP agency, the incumbent on the UK business, won the...

Tories reunited with M&C.
March 26, 2010... Conservatives call in reinforcements to help ignite General Election campaign. The Conservative Party has drafted in its old ally M&C Saatchi to work alongside Euro RSCG on its advertising, less than two months before the General Election...

Perspective: Forget Labour v Tories. Give us Saatchis v M&C.
March 26, 2010... It's one of those headlines that Campaign staffers slaver over. Saatchi versus Saatchi. More precisely, Saatchi & Saatchi versus M&C Saatchi in the battle for Number 10. The idea that the next election might be fought - at an...

Siemens reviews Euro B2B account.(Brief article)
March 26, 2010... Agencies to compete for pan-European integrated business. Siemens has called a pitch for its pan-European integrated business-to-business account. The review, which also includes its corporate communications, covers the German electronics...

Glenmorangie hands WCRS global creative.(Brief article)
March 26, 2010... WCRS has won the global ad account for Glenmorangie. The agency beat London Advertising, the shop launched last year by the former M&C Saatchi executives Alan Jarvie and Michael Moszynski, in a final shoot-out. The Red Brick Road was...

Addiction London scoops Remington.(Brief article)
March 26, 2010... Remington, the grooming and haircare brand, has appointed Addiction London to handle its global creative account. Addiction was hired following a pitch called in January. The agency will handle the UK account, previously held by Albion, as...

IPA steps up support for CRR.(Contract Rights Renewal system )
March 26, 2010... The IPA has reiterated its support for the Contract Rights Renewal system to protect advertisers and their agencies from the dominance of ITV. In a submission to the Competition Commission, the IPA said it believes CRR 'remains as necessary...

Three to pitch for Greener Journeys.(Brief article)
March 26, 2010... Greener Journeys, a coalition of companies formed to increase the use of buses and coaches, is holding a review of its advertising, media and PR accounts. It has shortlisted three agency groups to pitch. The advertising agencies are: The Red...

John Lewis - Spring home campaign.(Adam & Eve )(Brief article)
March 26, 2010... Adam & Eve has created a print campaign for the John Lewis spring collection that will appear as double-page spreads in Sunday supplements. Designed to highlight new ranges in the home department, the ads all show dolls' houses with a...

Waitrose - The recipe for great food.(Brief article)
March 26, 2010... MCBD is launching the first of its three-and- a-half-minute ads for Waitrose, starring the celebrity chefs Delia Smith and Heston Blumenthal. Shot as if the camera has been taken behind the scenes at a cookery show, the ad features clips of...

M&C Saatchi acquires stake in Inside Mobile.(Brief article)
March 26, 2010... M&C Saatchi has moved into the mobile market through the acquisition of a 60 per cent stake in Inside Mobile, a mobile advertising agency. The company, which currently employs around 20 people, will now be called M&C Saatchi Mobile....

Guide Dogs for the Blind calls review.(Guide Dogs for the Blind Association )(Brief article)
March 26, 2010... The Guide Dogs for the Blind Association has called a review of its pounds 7 million integrated advertising and media business. The association works with The Direct Agency on fundraising and in the 12 months to the end of January 2010 spent...

Warburtons - 2010 brand campaign.(Brief article)
March 26, 2010... Rainey Kelly Campbell Roalfe/Y&R is launching its first ad campaign for Warburtons since it took the account from Bartle Bogle Hegarty last year. The spot, set in a Warburtons factory, aims to show the bakers as a caring family dedicated...

IAB backs games advertising group.(Internet Advertising Bureau )(Brief article)
March 26, 2010... The Internet Advertising Bureau has partnered with some of the video games industry's biggest players, including IGA Worldwide, Sony Computer Entertainment Europe and Microsoft Advertising, to launch the Game Steering Group. The GSG aims to...

Diesel - Be stupid.
March 26, 2010... To tie in with its 'be stupid' ads for Diesel, Anomaly has created an online music video starring fans of the campaign. Recruited through social networks and Diesel.com, the consumer stars of the ad wear clothes, which, when clicked on,...

Outdoor independent Gen to close its doors.
March 26, 2010... Gen Outdoor Media Intelligence, one of the last remaining independent outdoor media specialists, will close next Wednesday (31 March). The company was founded by the former managers of the outdoor buying house Blade, Nick Maddison, Steve...

Marks & Spencer - Spring fashion.(Brief article)
March 26, 2010... A new line-up of celebrities fronts the latest ad for Marks & Spencer, with Myleene Klass, Erin O'Connor and Noemie Lenoir notably absent. Twiggy is the only face of M&S's previous campaigns to be retained for the spring fashion ad,...

COI in election adspend row.(Brief article)
March 26, 2010... COI has been dragged into a row over an alleged multimillion-pound splurge on taxpayer-funded advertising by Labour in the run-up to the General Election. The Tory Opposition claims ministers were hiding the scale of the blitz by government...

Specsavers - Specs effect.
March 26, 2010... Following on from its Lynx spoof ads, Specsavers has created a digital campaign that saw the 'specs effect' take over the MSN homepage this week. Two women are tempted out of a banner ad at the sight of a man vigorously spraying himself with...

Make Justice Work in hunt for agency.(Brief article)
March 26, 2010... Make Justice Work, the charity that aims to reduce the number of UK prisoners, is on the hunt for an advertising agency. The AAR, which is handling the search, is in the process of approaching shops for informal conversations. The...

Proximity and MRM join Kraft pan-European digital roster.(Brief article)
March 26, 2010... Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan-European digital roster following a pitch. The process was handled by Creativebrief and includes all of the European brands in the Kraft Foods portfolio. In...

Everitt named MD at Profero London.(Matt Everitt)(Brief article)
March 26, 2010... Profero London has appointed Matt Everitt, a group account director at SapientNitro, as its managing director. Everitt replaces Nick Blunden, who was promoted to chief executive earlier this year following the departure of the European chief...

Alton Towers - Th13teen.(Brief article)
March 26, 2010... Alton Towers has launched a TV campaign to promote its new hair-raising rollercoaster ride, th13teen. The spot, which was created by Delaney Lund Knox Warren, has a haunting post-watershed version and a tamer pre-watershed version. The scary...

Lucozade Energy - Do more.(Brief article)
March 26, 2010... Lucozade Energy has rolled out its first major TV ad in almost five years to support its 'do more' message. Created by M&C Saatchi, the ad features orange bubbles that follow various characters as they undertake activities including...

Comparethemarket.com - iSimples.(Brief article)
March 26, 2010... Comparethemarket.com has taken its popular brand figurehead, Aleksandr Orlov, into yet another medium with the creation of a free iPhone app allowing people to play with his phrases. Created by VCCP, the 'iSimples' app enables users to make...

Agencies to house Watford ad students.(Brief article)
March 26, 2010... Leading London ad agencies have signed up to lend office space to The Watford Creative Advertising Course. Agencies including Fallon, Saatchi & Saatchi, WCRS and TBWA\London have agreed to take part in the 'Watford for a week' scheme,...

18 Feet & Rising wins British Library creative.(Brief article)
March 26, 2010... 18 Feet & Rising has won the creative account for the British Library after a pitch. The start-up, founded last year by Fallon's Matt Keon, Jonathan Trimble and Tim Millar, pitched against several agencies including Bartle Bogle Hegarty...

The Week: Advertising News - Dr Martens plots digital drive.(Brief article)
March 26, 2010... Dr Martens is planning its biggest digital marketing push to date as it looks to modernise its image. The activity, devised by the creative agency Exposure, marks the footwear brand's 50th anniversary. As part of the campaign, ten...

The Week: Advertising News - WPP launches Ford agency.(Brief article)
March 26, 2010... WPP has created a new agency called Blue Hive to handle its through-the-line Ford of Europe account, and has appointed Ogilvy's Tony Grigg as its chief executive. Blue Hive will house all WPP agency staff from Ogilvy, Wunderman and Mindshare...

The Week: Advertising News - Spike Jonze film goes online.(Brief article)
March 26, 2010... Absolut Vodka has launched its Spike Jonze-directed short film I'm Here online. The 30-minute film can now be viewed at www.imheremovie.com, where up to 5,000 people a day will get the opportunity to watch it. Thanks to built-in social media...

The Week: Advertising News - White signs turkey deal.(Brief article)
March 26, 2010... Bernard Matthews has signed up the Michelin-starred celebrity chef Marco Pierre White to endorse its turkey products. The chef, who has also appeared in ads for Knorr and Walkers, has signed a six-figure deal with the company to develop a...

The Week: Advertising News - Kellogg unveils Krave site.(Brief article)
March 26, 2010... To support its teenage cereal brand Krave, Kellogg is launching a social media auction site that rewards people for talking about the product. Called Krave Choc Exchange, the site was launched in conjunction with Facebook and acts as a...

The Week: Advertising News - Stella 4% to sponsor Cannes.(Cannes Film Festival )(Brief article)
March 26, 2010... Stella Artois 4% is to sponsor the Cannes Film Festival and is promoting the tie-up with a global competition based around a character called the King of Cannes. A series of 60-second web films will promote the competition across social...

The Week: Advertising News - Lumley to paint ad billboard.(Thames Reach)(Brief article)
March 26, 2010... The actress Joanna Lumley will handpaint an advertising billboard next week to promote a campaign by the homelessness charity Thames Reach. The charity has pledged to spend all public donations on helping homeless people rather than on...

The Week: Advertising News - New Barclaycard spot.(Brief article)
March 26, 2010... Barclaycard is launching a music-themed ad campaign to support the introduction of its Freedom rewards programme. The TV ad, by Bartle Bogle Hegarty, uses the classic blues track Green Onions by Booker T & The MGs. Each time someone is...

The Week: Advertising News - IPC turns politicos to zombies.
March 26, 2010... Politicians including Gordon Brown and David Cameron have been turned into zombies in a new game, which has been developed to promote the release of the Sony Pictures film Zombieland on DVD. The game has been created as part of a partnership...

The Week: Advertising News - Celebs star for Premier Foods.(Brief article)
March 26, 2010... A clutch of celebrities from the football manager Terry Venables to the former Oxo mum Lynda Bellingham will be pushing Premier Foods brands in an MCBD campaign planned around the new series of Britain's Got Talent. Premier Foods' Great...

The Week: Advertising News - Govt rejects drink ad curbs.(Brief article)
March 26, 2010... The Government has rejected the Health Select Committee's recommendations on curbing alcohol promotion, but has launched a cross-departmental review on the potential harm of drinks marketing on children and young people. In January, Select...

The Week: Advertising News - Entries open for Wanted Ads.
March 26, 2010... The Newspaper Society has launched The Wanted Ads, its annual competition to find the best young creative team in the UK. The competition, which is run in association with Campaign and the IPA, involves teams with fewer than three years'...

The Week: Advertising News - Churchill rolls out app.(Brief article)
March 26, 2010... Churchill is rolling out an iPhone app to help consumers make tough decisions. Users can ask the insurance brand's bulldog mascot questions, such as whether to meet up with friends or take a sick day from work, and he answers with his...

The Week: City News - Telegraph reports profit rise.(Financial report)(Brief article)
March 26, 2010... Telegraph Media Group has reported a 29 per cent lift in operating profit for the year ended 3 January, despite declines in ad revenues. The owner of The Daily Telegraph and The Sunday Telegraph recorded an operating profit before exceptional...

The Week: City News - Drop in profits for News Group.(Brief article)
March 26, 2010... News International's News Group Newspapers, the publisher of The Sun and the News of the World, has posted a 10 per cent drop in pre-tax profit to pounds 40.3 million for the 52 weeks ended 28 June 2009. Group turnover fell during the period,...

The Week: McCall quits Guardian Media Group to become easyJet chief.
March 26, 2010... Carolyn McCall, the chief executive of Guardian Media Group, has quit to become the new boss of the low-cost airline easyJet. A firm date for her departure is yet to be announced, as are plans to appoint a successor, but she will take up her...

The Week: Quotes of the week.
March 26, 2010... 'While the committee has drawn attention to an important issue from some evidence on the potential harm to young people, there is a way to go before there is a strong enough case for the recommended controls. A 9pm watershed would most likely...

The Week: Media News - OFT to probe Project Canvas.(Office of Fair Trading)(Brief article)
March 26, 2010... The Office of Fair Trading is to probe Project Canvas, the BBC-led video-on-demand service, allowing critics such as Virgin Media and BSkyB to voice their concerns to competition authorities for the first time. The move comes after an...

The Week: Media News - BBC proposes 'free' events.(Brief article)
March 26, 2010... A submission to the Department for Culture, Media and Sport from the BBC has suggested that the Ashes, the Commonwealth Games and the Winter Olympics should be included in the list of events that must be shown on free-to-air television. An...

The Week: Media News - Maxus links up with BPG.(Brief article)
March 26, 2010... The WPP media network Maxus has launched in the Middle East and North Africa via an alliance with its sister WPP media company BPG Media. The new tie-up, called BPG Maxus, will offer a full range of media planning and buying services and will...

The Week: Media News - CK tests augmented reality.(Brief article)
March 26, 2010... Calvin Klein Underwear is running the brand's first augmented reality ad campaign across international editions of GQ magazine. The print ads will run in the May issue in the UK, France, Germany, Spain and Italy, and in the April issue of the...

The Week: Media News - Broadband tax plans 'fair'.
March 26, 2010... Gordon Brown has defended plans to add a pounds 6 'broadband tax' to the bill for each household phone line. The 50p-per-month tax is intended to pay for providing 'superfast' broadband coverage to all areas of the UK. The proposal is...

The Week: Media News - Giffgaff uses chat service.(Brief article)
March 26, 2010... Giffgaff, the O2-run mobile network, will use a controversial video chat service, Chatroulette, to target 'free-thinking' customers. Chatroulette, which connects webcam users at random, has previously been a no-go area for most advertisers...

The Week: Media News - Ofcom raps Sci-Fi and GMTV.(Brief article)
March 26, 2010... NBC Universal's Sci-Fi Channel has been rapped for exceeding the permitted number of advertising minutes for the second time in a month. In Ofcom's broadcast bulletin, Sci-Fi was found in breach of the Broadcasting Code for transmitting 16...

The Week: Media News - Google wins court battle.(Brief article)
March 26, 2010... The European Court of Justice has ruled in favour of Google, following a long-running legal battle over an earlier French court judgment in favour of LVMH Moet Hennessy Louis Vuitton, which stated that the internet giant had infringed trademark...

The Week: Media News - ITV to show England openers.(Brief article)
March 26, 2010... ITV will show the first two England games of the 2010 World Cup in June as well as the opening match between the host nation, South Africa, and Mexico. Under a deal with the BBC, ITV will screen the England v USA game at 7.30pm on Saturday 12...

The Week: Media News - China govt slams Google.(Brief article)
March 26, 2010... The Chinese government has hit out at Google's decision to close its site in China, claiming the internet giant has 'violated its written promise' and is 'totally wrong'. A government official said it wanted to 'express (its) discontent and...

The Week: People News - Crozier to earn pounds 3.2m at ITV.(Brief article)
March 26, 2010... Adam Crozier, the new chief executive of ITV, will receive at least pounds 3.2 million over the next three years, while the former executive chairman Michael Grade earned more than pounds 2.1 million last year. ITV's annual financial report...

The Week: People News - Microsoft promotes Lewen.(Brief article)
March 26, 2010... Microsoft Advertising UK has appointed Jonathan Lewen as its head of agency sales. Lewen, who has been promoted from group sales manager, replaces Paul Carolan, who left in September to launch his own business. -------------------- Did you...

The Week: People News - Spicer leaves EHS 4D Group.(Brief article)
March 26, 2010... Mike Spicer has left EHS 4D Group, where he was the group managing director, following a restructure designed to give constituent agency heads more power. Spicer, who joined EHS in 2008, will not be replaced and will be on gardening leave for...

The Week: People News - Trinity's Fraser steps down.(Brief article)
March 26, 2010... Lorraine Fraser, the marketing director for Trinity Mirror's national newspaper division, is set to leave the company after just eight months in the role as the group reverts to its previous marketing structure. Fraser's expected departure...

The Week: Digital Reviews - Atlantic island calls pitch.(Brief article)
March 26, 2010... The Island of Inishturkbeg, located in the Atlantic off the West coast of Ireland, is looking for a digital agency to handle the launch of its brand. Inishturkbeg Ventures, which is run by Nadim Sadek, the former global commercial and...

The Week: Jerry Buhlmann named chief executive of Aegis Group.(Brief article)
March 26, 2010... Aegis has promoted Jerry Buhlmann, the global chief executive of its media buying division, Aegis Media, to Aegis Group chief executive. Buhlmann, who takes over the role from the interim chief executive and chairman, John Napier, on 1 May,...

The Week: Quotes of the week.
March 26, 2010... 'This is a setback for brand owners and seriously limits the scope of their trademark rights when it comes to challenging use of their trademarks in online advertising. Only rarely will the internet user be unable to ascertain the origin of...

Pitch update.
March 26, 2010... The pounds 60 million Co-op media pitch is set to move on to the next stage following the deadline for responses to its RFI last Monday. There will now be an online auction to whittle down the agencies to a shortlist ahead of pitches the week...

New-Business Rankings: 26 March 2010.(Statistical table)
March 26, 2010... NEW-BUSINESS RANKINGS: 26 MARCH 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Ofcom expected to tell BSkyB to reduce charges.(Brief article)
March 26, 2010... The media regulator Ofcom is expected to tell BSkyB that it must reduce the price it charges rival platforms such as BT Vision and Virgin Media for its premium pay-TV packages. The new price structures are expected to come into place on 1 July...

Hotline: IN&M to make announcement on takeover.(Independent News & Media )(Brief article)
March 26, 2010... Independent News & Media said on Wednesday that it expects to make an announcement on Alexander Lebedev's takeover of the Independent titles 'very shortly'. IN&M, which announced a 39 per cent decline in full-year operating profit to...

Hotline: Alibaba.co.uk hunts for a UK agency.(Brief article)
March 26, 2010... Alibaba.co.uk, the global trading website for businesses, is on the hunt for a UK agency. The winning shop will create an integrated campaign aimed at driving traffic to the site. -------------------- Did you find this article useful? Why...

Hotline: Ian Millner of Iris Worldwide relocates to Asia.(Brief article)
March 26, 2010... Ian Millner, the founder and global chief executive of the integrated marketing agency Iris Worldwide, is to relocate to Asia Millner will develop Iris' integrated network in the region and continue to work on global client business. ...

Hotline: Appointment at Mindshare.(Brief article)
March 26, 2010... Mindshare has appointed Rapp Media's Ben Sutherland as its managing partner to head the network's direct arm globally. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for...

Hotline: Havas reports a 'solid performance' for 2009.(Brief article)
March 26, 2010... Havas has reported a 'solid performance' for 2009, despite a 12 per cent drop in profit and organic growth falling 7.9 per cent. Global profit across the marketing and communications group behind Euro RSCG and MPG totalled EUR92 million, down...

Hotline: MediaSense signs deal with Aprais.(Brief article)
March 26, 2010... MediaSense, the media intermediary launched by Andy Pearch and Graham Brown, has signed a deal with Aprais, a global relationship management company. MediaSense will offer the Aprais system for managing and benchmarking the relationship between...

Hotline: Euro RSCG London hires Andy McFarlane.(Brief article)
March 26, 2010... Euro RSCG London has hired Andy McFarlane, DDB's global account director on Philips, to run the Dulux business. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more...

Hotline: JWT appoints chief technological offier.(Brief article)
March 26, 2010... JWT has appointed Dave Wallace, the founder of Heath Wallace, the WPP-owned design agency that specialises in financial clients, as its chief technological officer. In his new role, he will be responsible for building digital platforms across...

Hotline: Next Media 121 club is on 14 April.
March 26, 2010... The next Media 121 club, the networking event put together by Haymarket Brand Media and Miroma, will take place on the evening of 14 April. The guest speaker is Alex Marks, the head of international business marketing at eBay Advertising. If...

Close-Up: Speakers avoid 'R' word at optimistic ISBA conference.(Conference news)
March 26, 2010... Product placement, CRR and social media were at the top of the agenda at the annual get-together, Noelle McElhatton writes. Statistics suggest that a tepid recovery in marketing spend seems to be in the offing. As the sun shone on delegates...

Close-Up: Football turns to advertising to win over fans.
March 26, 2010... With debt-ridden clubs and disillusioned supporters, can adland stop the football bubble bursting? Anyone who knows anything about the beautiful game was not hugely shocked when Portsmouth became the first top-flight club to enter...

Close-Up: Visit Austin to discover the joy of SXSW.(South by Southwest)
March 26, 2010... What can the ad industry learn from this hotbed of new creative technologies? Mel Exon writes. South by Southwest, or SXSW as it is generally referred to, has celebrated emerging film and music for more than two decades. However, 2010 was the...

Close-Up: Can ASA effectively regulate the web?(Advertising Standards Authority)
March 26, 2010... The ASA's remit is to be extended online, but is it too much for one authority, John Tylee asks. Few industry issues have proved harder to handle than the regulation of online advertising. 'It's not an area for heavy-handed legislation,' one...

Close-Up: The Hot Seat - Ben Kay, Rainey Kelly Campbell Roalfe/Y&R.(Interview)(Brief article)
March 26, 2010... Name: Ben Kay Job: Head of planning, Rainey Kelly Campbell Roalfe/Y&R - You've got five hours left before the world explodes. What do you do? Cut the blue wire. No, wait, the red one. - What's your best joke? Bloke walks into...

Media Perspective: What some media owners could learn from Tiger Woods.
March 26, 2010... The immolation of Tiger Woods has proved to be oddly fascinating His roasting continued this week during a painfully unrevealing interview with ESPN in which he admitted: 'A lot of ugly things have happened... I've done some pretty bad things...

Media Forum: Is the end nigh for cheap TV?
March 26, 2010... Does inflation in the market signal a good year ahead, Alasdair Reid asks. Yet more good news from the TV market. Good for some, that is. Whisper it - but if this goes on, we'll soon be talking about a full-blown market recovery. Media buyers...

Media Headliner: Johnson drags The Lady out of the Victorian era.
March 26, 2010... The title, which underwent a televised revamp, is moving beyond etiquette and ads for butlers, its editor tells Anne Cassidy. The Lady magazine has had more media attention in the past six months than in its entire 125-year existence. And...