Campaign articles from March 2008

Campaign archives from March 2008

Hugo Boss in pounds 40m global media pitch.(Brief article)
March 7, 2008... Hugo Boss, the German fashion brand, is conducting a review of its estimated pounds 40 million global media planning and buying business. The company is said to be looking to consolidate its media into one network. Carat, Mediaedge:cia,...

Buyers seek clarity as ITV profits slump.(financial news)(Financial report)(Brief article)
March 7, 2008... Agencies have called for greater clarity from ITV over its plans as it announced a 35 per cent fall in pre-tax profits. Profits, which slid to pounds 188 million, were hit by a drop in phone-in revenues following last year's scandals. Ad...

BMB scoops pounds 12m Virgin Money ad account.(Beattie McGuinness Bungay)(Brief article)
March 7, 2008... Virgin Money has appointed Beattie McGuinness Bungay to handle its pounds 12 million advertising account. BMB won the business without a pitch. It will develop new campaigns for each of the company's products, which include credit cards,...

Dare beats three to BMW's digital brief.(Brief article)
March 7, 2008... Dare has scooped the BMW digital creative account following a four-way pitch handled by the AAR. The agency beat Profero in a final shoot-out after the incumbent, Engine Group's Altogether, was knocked out at an earlier stage. The start-up...

Virgin Trains calls review.(Brief article)
March 7, 2008... Train operator's advertising, direct marketing and digital accounts up for grabs. Virgin Trains is gearing up for a review of its advertising, direct marketing and online accounts. The company has yet to begin contacting agencies, but...

Drinks-makers to include 'warnings'.(Brief article)
March 7, 2008... The drinks industry is considering including prominent health warnings in alcohol ads in a bid to head off further government legislation. Drinks companies have been warned by the Government that it will impose more curbs on their freedom...

Sony hires i-level for pounds 5m online task.(Brief article)
March 7, 2008... Sony has appointed i-level to handle the estimated pounds 5 million UK online planning and buying account for its range of electronics products. The business will switch from OMD UK, which has overseen online activity since the Sony...

Poynton to leave Ogilvy.
March 7, 2008... The story behind the dramatic departure of Ogilvy's executive creative director. Malcolm Poynton was in New York on a shoot for DHL when his departure was suddenly announced to Ogilvy Advertising staff in a meeting on Friday afternoon. ...

Omnicom announces Zulu network closure.(Omnicom, Claydon Heeley Jones Mason, Targetbase)(Brief article)
March 7, 2008... Omnicom has decided to scrap its Zulu network, and is to split Claydon Heeley from Agency Republic, bringing to an end a seven-year relationship between the agencies. Claydon Heeley is to merge with the Omnicom-owned US data agency...

Monkey makes silver-screen debut.(Brief article)
March 7, 2008... PG Tips' Monkey is making the leap from the small screen to the silver screen in a five-minute mini-feature, which was created by Mother, about the history of the good old cuppa. Called A Tale of Two Continents, the short film features...

Kiss FM in search for creative agency.(Brief article)
March 7, 2008... Kiss FM, the Bauer-owned radio network, is on the hunt for an agency to handle its advertising account. The dance music station is planning to hold credentials meetings in the next couple of weeks. The successful agency will be briefed to...

MediaCom Sydney lures MEC's Jenner.(Toby Jenner leave from MediaCom Sydney)(Brief article)
March 7, 2008... Toby Jenner is to leave his role as the joint managing director of Mediaedge:cia UK to become the managing director of MediaCom Sydney. Jenner will join MediaCom Australia in April this year. Both agencies are part of Group M. Tom...

WCRS planning director Palmer quits after six months.(Matthew Palmer resigns from WCRS group)(Brief article)
March 7, 2008... Matthew Palmer, the executive planning director at WCRS, has resigned from the agency after just six months in the role. According to sources within the agency, Palmer decided to leave because he felt unable to settle into the culture at...

W&K wins Asia and Far East Honda task.
March 7, 2008... Honda has appointed Wieden & Kennedy to handle its advertising across Asia and the Far East. The agency, which has been Honda's UK agency of record since 2001, will create regional brand campaigns across 12 countries based on the 'power of...

Bailes to join VCCP as creative director.(Darren Bailes appointed at VCCP uk)(Brief article)
March 7, 2008... VCCP has hired the Mother creative director Darren Bailes to take the same role at the Chime-owned agency. He will partner Steve Vranakis, VCCP's digital creative director, and will report to Rooney Carruthers, the agency's executive...

Rapier's Fraser to depart.(Andrew Fraser exit from advertising agencies )(Brief article)
March 7, 2008... The executive creative director resigns following disagreement over restructure. Andrew Fraser, the executive creative director at Rapier, has quit the agency after just ten months. The creative, who is leaving without a job to go to,...

The Week: Advertising news - ITV blasts ad bans via ISBA.(Brief article)
March 7, 2008... Rupert Howell, the managing director of brand and communications at ITV, has criticised government restrictions on junk-food advertising to children, claiming that 'ad bans will not fix the health problems of fat kids'. Speaking at the...

The Week: Advertising news - Corrie plans Rovers chain.(Brief article)
March 7, 2008... ITV is considering launching Rovers Return-style pubs in partnership with a pub chain in a bid to cash in on the popularity of Coronation Street. The broadcaster is also looking at ways to include brands in the 48-year-old soap, should...

The Week: Advertising news - Labour faces agency probe.
March 7, 2008... The Labour Party is facing new claims about undeclared donations after it was revealed that Saatchi & Saatchi was only paid a 'token amount' for the work it did for last year's aborted election campaign. According to a report in The Sunday...

The Week: Media news - YouTube plots video service.(Brief article)
March 7, 2008... YouTube is planning to launch a live video streaming service later this year, which would allow users to create live feeds of news and entertainment. The change, which the company said had been enabled by investment from its parent...

The Week: Media news - O2 to launch social network.(Brief article)
March 7, 2008... O2 is to launch its own social networking site, O2 Bluebook, which enables consumers to sign up to have the text and picture messages they send automatically saved online. Users can then create online albums or blogs using the material,...

The Week: Media news - GMG to bring back Jazz FM.(Brief article)
March 7, 2008... GMG Radio is planning to bring back Jazz FM as a digital station for London and the North-West, in a bid to attract jazz fans disappointed by the closure of rival GCap's national DAB station TheJazz. If Ofcom agrees, GMG will start to...

The Week: Media news - UK late to use social media.
March 7, 2008... UK advertisers are relatively late adopters when it comes to using social networking sites as a marketing tool, according to new research by TNS. The survey polled senior management from companies including Sony, Diageo and HP, and...

The Week: City news - Virgin moots channels sale.(Brief article)
March 7, 2008... Virgin Media is conducting a review of its TV channels, which include Living TV, Bravo and a half share in UKTV, and is thought to have appointed Goldman Sachs to consider options, including a sale. Selling its stations could make the...

The Week: City news - WPP posts pounds 719m profits.(Financial report)(Brief article)
March 7, 2008... WPP has posted pre-tax profits up 5.5 per cent to pounds 719 million for 2007, which it attributed to steady growth of the world economy and a strong new-business performance. Sir Martin Sorrell, the company's chief executive, said he...

The Week: City news - Pearson reports profits rise.(Financial report)(Brief article)
March 7, 2008... Pearson, the parent company of the Financial Times, has reported operating profits of pounds 631 million in 2007, up 14 per cent on last year. Overall revenues rose 6 per cent to pounds 4.22 billion. Revenues from its FT Publishing unit...

The Week: City news - Trinity predicts fall in ads.(financial result)(Financial report)(Brief article)
March 7, 2008... Trinity Mirror is expecting ad revenue in the first two months of 2008 to be 3 per cent lower than it was for the same period last year, the company said this week. At the release of its 2007 financial results, the company reported ad...

The Week: City news - Camelot calls pitch for pounds 20m Lotto advertising account.(contract)(Brief article)
March 7, 2008... Camelot, the National Lottery operator, has called a review of the pounds 20 million ad account for its main Lotto game. The pitch will be handled by Martin Pugh, the marketing director at Camelot, and overseen by the AAR, which is planning...

The Week: Best of the Blogs.(Brief article)
March 7, 2008... How to ask for a pay rise The sad truth is that no one will ever give you a pay rise. You always have to ask. But often, if you're like most creatives, you don't ask Instead, you sit in your office, stewing, thinking that your boss is...

The Week: People news - Muir leaves WPP for No 10.(David leave from WPP Group PLC)(Brief article)
March 7, 2008... David Muir, the WPP stalwart and chief executive of its Channel division, is quitting the holding company for a job at 10 Downing Street. Muir, who joined Ogilvy as a graduate trainee in 1992, is taking up the role of director of political...

The Week: People news - Shaps' successor unveiled.(Peter Fincham replaces Simon Shaps)(Brief article)
March 7, 2008... Peter Fincham, the former BBC 1 controller, who was forced to resign over the 'Queengate' affair, is to replace Simon Shaps as the director of television at ITV. Shaps will stay on to hand over to Fincham, who is due to join in May He will...

The Week: People news - Alton 'in talks' to edit Indy.(Brief article)
March 7, 2008... Roger Alton, the former editor of The Observer, is in talks to replace Simon Kelner as the editor of The Independent, according to reports. Kelner is likely to be promoted to a senior management role as part of the move after Terry Grote,...

The Week: People news - STV poaches MacDougall.(John MacDougall appointed at STV Group Inc., )(Brief article)
March 7, 2008... STV, the broadcasting division of Scottish Media Group, has appointed John MacDougall, the group account director at The Union, to fill the new role of client services director. MacDougall will manage STV's relationships with advertisers and...

The Week: People news - Frith resigns to write book.(Mark Frith resigned from Bauer Consumer Media )(Brief article)
March 7, 2008... Mark Frith, the editor-in-chief of Heat magazine, is to leave Bauer Consumer Media (formerly Emap) after ten years with the magazine to focus on writing a book. Julian Linley, the editor of Heatworld.com, and a former deputy editor of...

The Week: People news - IDM awards five fellowships.(Brief article)
March 7, 2008... The Institute of Direct Marketing has awarded honorary fellowships to five executives for 2007. Chris Barraclough, the creative partner at Barraclough Edwards Chamberlain; Mike Havard, the former managing director of Verint Consulting;...

The Week: People news - Cleaver quits Kimberly-Clark.(Oliver Cleaver leaving from Kimberly-Clark Corp., )(Brief article)
March 7, 2008... Oliver Cleaver, Kimberly-Clark's media director for Europe, is leaving the company. Cleaver, who is responsible for media spend on brands that include Andrex, Huggies and Kleenex, joined the FMCG business ten years ago Before that, he...

The Week: People news - Alex White joins McCann.(Alex White appointed at McCann Erickson )(Brief article)
March 7, 2008... Alex White, the chief financial officer at Grey, has joined McCann Erickson in a similar role. The appointment reunites him with Chris McDonald, the McCann chief executive, with whom he worked with for four years at Rainey Kelly Campbell...

The Week: Media reviews - Clilverd scoops casino task.(BLM Clilverd contract with media buying services)(Brief article)
March 7, 2008... BLM Clilverd has picked up the pounds 2.5 million media planning and buying account for Grosvenor Casinos, which is part of Rank Group The Bristol-based agency, which is owned by Arena BLM, is understood to have pitched against the incumbent,...

The Week: Media reviews - I-level wins BBC Mags pitch.
March 7, 2008... I-level has won the search engine marketing account for BBC Magazines after a pitch against undisclosed agencies. It will initially focus on promoting gardenersworld.com

The Week: DM reviews - TfL searches for DM shop.(Transport for London )(Brief article)
March 7, 2008... Transport for London is seeking a direct marketing agency to raise awareness of the Oyster services that are available in newsagents across London. The winning agency will be retained on a four-year contract to produce DM materials and identify...

The Week: DM reviews - OgilvyOne hired for BG task.(Brief article)
March 7, 2008... British Gas Business has hired OgilvyOne to promote the launch of a new initiative to encourage customers to become more energy efficient The agency, which already works on direct marketing briefs for the main British Gas brand, won the account...

The Week: DM reviews - DoH kicks off agency hunt.(Brief article)
March 7, 2008... The Department of Health is on the hunt for an integrated agency to handle a regional campaign to support its ongoing anti-smoking drive The pitch is being handled by COI. The winning shop will handle advertising, branding, design, online,...

The Week: DM reviews - Initials awarded Cobra.(Brief article)
March 7, 2008... Cobra Beer has appointed Initials to handle its direct marketing account after a pitch against undisclosed agencies. Joshua G2, the incumbent on the business, will continue as the brand's creative shop The first campaign from Initials will...

The Week: DM reviews - Adam & Eve scoops pounds 10m Lloyds TSB Olympic Games brief.(Brief article)
March 7, 2008... Adam & Eve, the Rainey Kelly Campbell Roalfe/Y&R breakaway, has been hired by Lloyds TSB to handle a pounds 10 million brief to promote the company's pounds 80 million sponsorship of the London 2012 Olympics. The appointment is not thought...

The Week: I-Q - The Internet Question - What did you think of Mad Men?(Brief article)
March 7, 2008... The reviews looked good, but the first episode of Mad Men was, well Chris Arnold I've watched the series and love it. Its appeal is that it is so crap and everyone is so wooden it's more of a comedy. If you manage to laugh at how...

The World: Chicago - DDB awarded dollars 35m Bud Light Lime creative brief.(Brief article)
March 7, 2008... DDB has been appointed to handle the creative duties for the launch of Anheuser-Busch's Bud Light Lime. The agency beat off competition from the brewer's other roster agencies, LatinWorks in Austin and Cannonball in St Louis. The beer,...

The World: New York - Crispin Porter nets dollars 300m global Microsoft task.(Brief article)
March 7, 2008... Crispin Porter & Bogusky has landed a dollars 300 million (pounds 151 million) global creative project for Microsoft. The agency, which is part of the MDC Partners group, secured the business following a shoot-out against Publicis Groupe's...

The World: Paris - De Pouzilhac to lead France Monde media network.(Brief article)
March 7, 2008... The French President, Nicolas Sarkozy, has appointed Alain de Pouzilhac, the chief executive of France 24, to lead a network that will oversee all of the French government's international TV and radio outlets. De Pouzilhac will head the...

The World: Kuala Lumpur - Group M chief Tan takes COO post at Astro.(appointment of Henry Tan as chief operating officer at Astro)(Brief article)
March 7, 2008... Henry Tan, the chief executive of Group M Malaysia and Singapore, is leaving to join the Malaysian media company Astro as its chief operating officer. Tan, who has spent ten years in the MindShare network, most recently ran Group M...

The World: Singapore - Ali Shabaz lands ECD and Knorr roles at JWT.(appointment of Ali Shabaz as a executive creative director at JWT Singapore )(Brief article)
March 7, 2008... JWT Singapore has appointed its creative director, Ali Shabaz, to the position of executive creative director. As well as taking full control of the creative department, he will also be given the additional role of overseeing Unilever's...

The World: Miami - Iris opens new office for Latin American market.
March 7, 2008... Iris has opened a new office in Miami to service its Latin America accounts. Sony Ericsson will be the first global client, and the ten-strong agency will be responsible for developing integrated campaigns throughout Latin America. ...

The World: New York - Interpublic posts fourth-quarter revenue rise.(Financial report)(Brief article)
March 7, 2008... The Interpublic Group has announced its fourth-quarter financial results, revealing an organic revenue growth of 1.7 per cent, compared with fourth-quarter results from the previous year. Its fourth-quarter revenue rose from dollars 1.88...

The World: Johannesburg - Meyjes named MEC Group South Africa MD.(appointment of Michelle Meyjes)(Brief article)
March 7, 2008... Mediaedge:cia has restructured its management team in South Africa. Michelle Meyjes, one of the founders of the Mediaedge:cia office in the country, has taken the role of managing director of MEC Group South Africa. This follows the...

The World: Singapore - BBH's Vaseline campaign wins gold at Effies.(Bartle Bogle Hegarty Ltd.)(Brief article)
March 7, 2008... Bartle Bogle Hegarty's 'keeping skin amazing' campaign for Unilever's Vaseline has been awarded the gold Global Effie at the World Effie Festival. Ogilvy & Mather's 'Pro-age' campaign for Dove landed the silver award, while JWT's 'drop a...

The World: Sydney - Publicis Mojo scoops global creative for Diet Coke.
March 7, 2008... Coca-Cola has appointed the Sydney-based Publicis Mojo to handle global creative duties on Diet Coke. The agency will handle the global creative that will then be adapted across the world by local agencies that already handle Diet Coke....

The Work: New Campaigns - UK.
March 7, 2008... VOLKSWAGEN - DOG CREDITS Project: Dog Client: Sarah Luckraft, communications manager, Volkswagen Brief: Reinforce the emotional benefit of Polo's established build Creative agency: DDB Writer: Feargal Ballance Art director: Dylan...

Pitch Update.(Brief article)
March 7, 2008... Thank you Camelot for putting a whopping pounds 30 million into the new-business pot. Yes, the lottery operator's decision to review its Lotto business (currently held by Abbott Mead Vickers BBDO) is definitely good news for the new-biz...

New Business Rankings: 7 March 2008.(Statistical table)(Company rankings)
March 7, 2008... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Zaid Al-Zaidy is joiney Rainey Kelly Campbell Roalfe/Y&R.(appointments)(Brief article)
March 7, 2008... Zaid Al-Zaidy, the strategy director at Mother, is joining Rainey Kelly Campbell Roalfe/Y&R in the newly created role of head of international planning. During his four-year stint at Mother, Al-Zaidy worked across clients including...

Hotline: Team Saatchi appointed.(appointment)(Brief article)
March 7, 2008... Team Saatchi has been appointed by the steel company Arcelor Mittal to develop a global recruitment campaign to launch this summer. The agency won the business after a three-way pitch against undisclosed agencies

Hotline: JWT London hired by Coty.
March 7, 2008... JWT London has been hired by Coty to launch its Playboy fragrance range following a three-way pitch against Air and Out of the Box

Hotline: Agreement by The National Magazine Company.(National Magazine Company acquires ACP)(Brief article)
March 7, 2008... The National Magazine Company has agreed to acquire ACP's 50 per cent stake in the joint venture ACP-NatMag. Colin Morrison, the chief executive of ACP-NatMag, will leave the business

Hotline: Julian Spooner joins Reach.(appointment of Julian Spooner at marketing agency Reach)(Brief article)
March 7, 2008... Julian Spooner, the former chief executive of Media Audits Group, has joined the sales promotion and field marketing agency Reach as its chairman. Spooner succeeds Clive Beharrell

Hotline: Nickelodeon UK appointment.(Brief article)
March 7, 2008... Nickelodeon UK has appointed Joshua G2 to handle advertising for its Nick Jr channel. The agency's first campaign for the channel is due to break in May

Hotline: Brylcreem selected as best cinema ad.(Brief article)
March 7, 2008... WCRS's Brylcreem spot 'effortless' has been selected as the best cinema ad in the Pearl & Dean Creative Pearls Awards. The ad, created by the WCRS team Oli Beale and Tori Flower, will receive two weeks of free screentime

Hotline: Stink hires Philippe Andre.(Philippe Andre appointed at Stink)(Brief article)
March 7, 2008... Stink, the creative production house, has hired the director Philippe Andre for commercials representation. Andre is best known for his Peugeot 407 'toys' spot, which won 20 awards

Hotline: Mini launch promotion for Clubman model.(Brief article)
March 7, 2008... Mini has launched a series of films through Carlton Screen Advertising to promote its Clubman model in UK cinemas. It will show three films by young directors, with a 15-second branded intro and 30-second ad at the end of each. To view the...

Hotline: Adam & Eve wins account.(Brief article)
March 7, 2008... Adam & Eve has won the pounds 5 million account for Westfield, the pounds 1.6 billion West London shopping centre due to open this year The start-up triumphed in a pitch against M&C Saatchi, The Red Brick Road and Leagas Delaney, which was...

Hotline: Top 50 media buying agencies table revised.
March 7, 2008... Nielsen Media Research has revised its top 50 media buying agencies table, inserting Mike Colling & Co at number 45, up one place on last year, with billings of pounds 14.65 million

Close-Up: Live issue - The Folk looking beyond advertising.
March 7, 2008... AnalogFolk plans to open up new dialogues between brands and consumers. Since the turn of the millennium, new agencies have agonised over the model that would touch the consumers of the future. Naked began by unhooking strategy from...

Close-Up: The ASA chief who is ready to fight government.
March 7, 2008... Chris Smith is determined to bring a new approach to the battle for self-regulation. By our Parliamentary correspondent. Lord Smith of Finsbury is a political poacher turned advertising industry gamekeeper, and, as the chairman of the...

Close-Up: Live issue - Does nostalgic advertising work?(Mars UK Ltd.)
March 7, 2008... What factors must agencies consider before reviving classic campaigns, Noel Bussey asks. For years and years, everybody knew at least two pieces of solid dietary information. An apple a day kept the doctor away, and a Mars a day helped you...

Close-Up: 24 hours with... Steve Hatch.
March 7, 2008... Name: Steve Hatch Job: Joint managing director, Mediaedge:cia Professional mission: Refine, refine, refine Personal mantra: Only connect 7.00am: Breakfast. A mixture of tears, tantrums, demands, screams, hugs and kisses - sets tone...

Media Perspective: Has Grade made his final throw of the ITV dice with Fincham?
March 7, 2008... As with Moving Wallpaper and Echo Beach, ITV's recently conceived post-modern soap experiment, there's more intrigue behind the scenes at ITV right now than in the on-screen drama. While the ad industry was devouring must-watch BBC stuff,...

Media: Forum - Will new Daily Sport appeal?(Sport Media Group)
March 7, 2008... Can the Sport be revamped for mainstream advertisers? By Alasdair Reid. When the porn baron David Sullivan launched Sunday Sport back in 1986, it instantly acquired a cheeky chappie notoriety that verged on the fashionable - and its daily...

Media: Chatter.(Quotation)
March 7, 2008... 'It's hard to break new shows, but if you ran this business on the basis of overnight ratings you would change the team every day.' - Michael Grade, ITV's executive chairman, says the departure of his director of TV, Simon Shaps, was not linked...

Media Headliner: Price maintains talent is key for a bright Future.
March 7, 2008... Under Robert Price, Future UK is pursuing a strategy of organic growth, not aggressive acquisition, Alasdair Reid writes. Let's face it, Bath is hardly one of the world's great media epicentres Yes, we know, we're often accused on Campaign...

Media Lifeline: Programmers at ITV.
March 7, 2008... A competitive streak and the ability to grab audience share are vital in a programming role at ITV. 1997... ITV had originally been designed as a federation of regional companies with the schedule commissioned via committee. But with...

Media Perspective: Mining behavioural data could help tap into marketing gold.
March 7, 2008... There's a guy in Las Vegas who builds computer systems and trains them in Non-Obvious Relationship Awareness. The casinos are regular targets for fraudsters and tricksters, often colluding with employees, hoping to sneak themselves some...

Media: All about... Interactive outdoor advertising.
March 7, 2008... Outdoor clients want to have a dialogue with the public. By Anne Cassidy. They've caught your attention, made eye contact and now they want your phone number. Outdoor advertisers have had enough of just turning heads - they're seeking a...

Media: Things we like.(briefs)
March 7, 2008... MAD MEN We'd been waiting for weeks to catch Mad Men on BBC4, and the first episode, based on events on Madison Avenue in the 60s, did not disappoint. The initial offering was inevitably something of a scene-setter, but we're already...

Media: Double standards - The men making bikini-clad blonde models smile.(talk with disc jockeys)(Interview)
March 7, 2008... Radio DJs Greg Burns and JK and Joel tell us about their fantasy listeners, why Jeff Stelling is wasted on TV and how they once told the nation to make some f****** noise. GREG BURNS DJ, CAPITAL 95.8 - How do you keep your audience...

The World: Insider's View - France.
March 7, 2008... Online social networking has been around for a while, Frederic Goubet writes, so it is important brands bring real value to these environments in order to tap into their potential. In France, as in the rest of Europe, agencies and marketing...

Opinion: Emperor's new clothes or genuine innovation?
March 7, 2008... Another week passes and another agency launches with a bold and original idea that hopes to advance the way we all look at advertising On its business cards, AnalogFolk pronounces it will make 'communications products'. It's certainly a bold...