AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Campaign articles from March 2004

51,866 total articles

Set up an RSS feed
Close Set up an RSS feed that alerts you when new articles from Campaign are available.
XML Add to My Yahoo! Add to My AOL Add to Google Subscribe in NewsGator
Frequently asked questions about RSS feeds
to find out when new articles for Campaign arrive.

Campaign archives from March 2004

Lindsay takes Publicis helm.
March 5, 2004... Tim Lindsay has been appointed to run the Publicis group in the UK after his departure as Lowe Worldwide's president at the end of 2003. As the chairman of Publicis' operations in Britain, Lindsay will have a broader role than that of...

Five appoints White as director of sales to replace Milligan.(Brief Article)
March 5, 2004... Mark White and Kelly Williams are taking charge of the airtime sales department at five. They are replacing Nick Milligan, the former deputy chief executive of five, who was also its sales director. White was Milligan's number two and now...

Rebbouh and Kemoun tipped for WPP network.(Brief Article)
March 5, 2004... WPP has emerged as the frontrunner to sign up the former Aegis Media Europe chief executives, Eryck Rebbouh and Bruno Kemoun. They have been earmarked to head and take equity in a newly created media network after Sir Martin Sorrell, the...

Desmond heads Telegraph bids after selling adult titles.(Richard Desmond, Daily Telegraph PLC)(Remnant Media's acquisition of Northern & Shell's Fantasy Publications division)
March 5, 2004... The battle for ownership of the Telegraph Group was thrown wide open this week after the Barclay brothers withdrew their offer for Conrad Black's stake in its parent company, Hollinger. Their decision to cancel the bid follows a US court...

Industry attacks gambling ad plans.(Brief Article)
March 5, 2004... The advertising industry has criticised the Government's plans for lifting the strict controls over campaigns to promote gambling. While welcoming the Draft Gambling Bill in principle, the Advertising Association has warned that advertisers...

Ben & Jerry's hands Naked roster status for media planning.(Brief Article)
March 5, 2004... The ice-cream brand Ben & Jerry's has appointed Naked to handle its media planning, on a retained basis. Naked, its first roster media agency in five years, will be charged with extending the use of its recent 'home fangled' campaign,...

BT overhauls roster in bid to integrate brand.(Brief Article)
March 5, 2004... BT has mapped out its advertising strategy for 2004, reassigning several of its key accounts and bolstering its pounds 97 million annual spend significantly. The largest assignment is the pounds 20 million account to promote BT's...

Persil plans DM review of laundry products.(Brief Article)
March 5, 2004... The Lever Faberge-owned Persil is reviewing the direct marketing of its laundry products. The account is handled by Proximity London, which has held the business for more than seven years. The review is not expected to affect Persil's...

Aquafresh appoints Michaelides & Bednash for launch.(Brief Article)
March 5, 2004... The pharmaceutical giant GlaxoSmithKline has appointed Michaelides & Bednash to work on its Aquafresh brand. The agency will undertake a major piece of new product development for the brand, which is due to launch later this year. The...

Sekonda in talks to take creative out of Campbell Doyle Dye.(Brief Article)
March 5, 2004... Sekonda, Britain's leading watchmaker, is looking to review its creative advertising account out of Campbell Doyle Dye. Time Products, which owns the brand, is talking to a number of agencies about a potential revamp, as part of an...

Abbey promises to keep current TBWA ads despite losses.(Brief Article)
March 5, 2004... The beleaguered bank Abbey has pledged to stand by its current advertising campaign, created by TBWA\London, despite posting losses of pounds 686 million in 2003. Jane Reynolds, the media relations manager at Abbey, said: 'We are committed...

Jowell performs U-turn on ad ban.(Advertising)(Tessa Jowell)(Brief Article)
March 5, 2004... Tessa Jowell, the culture secretary, this week softened her hard-line stance on the promotion of junk food to children by backing away from a TV ad ban, in a speech delivered at ISBA's annual conference on 3 March. Instead, she indicated...

Agencies line up as Ambrosia evaluates creative ad account.(Brief Article)
March 5, 2004... The Premier Foods-owned dessert brand Ambrosia is in talks with agencies about its above-the-line advertising account. The company has contacted Agency Insight to help draw up a list of agencies ahead of a relaunch of the dessert range. The...

Hennes & Mauritz in global media review.(Brief Article)
March 5, 2004... Hennes & Mauritz, the Swedish fashion retailer, is reviewing its global media accounts as it seeks to expand its operations. H&M, which spends an estimated pounds 25 million globally, is not aligned to any international network and is...

Isobel and Vizeum take on short-term Npower assignment.(Brief Article)
March 5, 2004... Npower, the RWE-owned energy supplier, has awarded its pounds 5 million creative and media accounts to Isobel and Vizeum respectively. However, the contracts are only on a short-term basis as RWE is planning to consolidate all of its...

HOTLINE: Author of hoax e-mail remains a mystery.(Brief Article)
March 5, 2004... The author of a widely circulated hoax e-mail implicating Garry Lace, Grey London's chief executive, in a secret business venture remains a mystery. Lou Burrows, the agency's human resources consultant, has seen security camera tapes from an...

HOTLINE: Nicola Dicketts has left Label by mutual agreement.(Brief Article)
March 5, 2004... Nicola Dicketts, a managing partner at J. Walter Thompson and the head of the agency's lifestyle and fashion division, Label, has left by mutual agreement. She has been replaced by the JWT board account director, Kate Harper.

HOTLINE: Steve Barton steps down at DLKW Dialogue.(Brief Article)
March 5, 2004... Steve Barton has stepped down as the chief executive of DLKW Dialogue after just six months in the role. He was hired to strengthen the agency's below-the-line offering by the chairman, Simon Andrews. Barton agreed to step down after he and...

HOTLINE: Signet Group hands its advertising account to McCann-Erickson.(Brief Article)
March 5, 2004... Signet Group, the owner of H Samuel and Ernest Jones, has handed its advertising account to McCann-Erickson. The agency beat HHCL/Red Cell and Rainey Kelly Campbell Roalfe/Y&R to secure the business.

HOTLINE: ITV announces financial results.(Independent Television)(Brief Article)
March 5, 2004... ITV has announced that, in its results for the 15 months to the end of last year, earnings before interest, taxes and amortisation would have been pounds 222 million if the two companies had been combined for the full period. Overall, ITV said...

HOTLINE: Umbro parts company with Fallon.(Brief Article)
March 5, 2004... Umbro has parted company with Fallon following the sportswear brand's decision to move all of its advertising in-house. Fallon had held the account since 2000.

HOTLINE: Cheerios to sponsor Stars In Their Eyes: Kids 2004.(Brief Article)
March 5, 2004... Cheerios is sponsoring the next series of Stars In Their Eyes: Kids 2004 on ITV1 in a deal organised by Universal McCann and ITV Sales. 3sixtymedia is producing the sponsorship credits.

HOTLINE: Tom Loxley has resigned from Maxim.(Dennis Publishing )(Brief Article)
March 5, 2004... Tom Loxley, the editor-in-chief of Maxim, has resigned. Dennis Publishing has not appointed a replacement for Loxley, who has edited the title for more than four years.

HOTLINE: Hachette Filipacchi appoints Cath Ware.(Brief Article)
March 5, 2004... Hachette Filipacchi has appointed Cath Ware, the commercial director for its women's group, as its commercial director for central sales. Clare Dempster replaces Ware in the women's group role.

HOTLINE: Redwood relaunches Land Rover's customer title OneLife.(Brief Article)
March 5, 2004... Redwood is relaunching Land Rover's customer title, OneLife, to coincide with the launch of the Range Stormer model. The title has been redesigned by Niclas Sellebraten, formerly of Boo.com, and the project was overseen by the Redwood editorial...

HOTLINE: RKCR/Y&R poaches creative team.
March 5, 2004... Rainey Kelly Campbell Roalfe/Y&R has poached the creative team of Zac Ellis and Richard Littler from Lowe. They are the first hiring by the agency's incoming creative director, Ben Priest.

HOTLINE: Australian Tourist Commission shortlists agencies.(Brief Article)
March 5, 2004... The Australian Tourist Commission has shortlisted McCann-Erickson, Grey, TBWA\London and Mustoes to pitch for its pounds 3 million advertising account. The incumbent, DLKW, is not presenting. The review is being handled by Haystack.

HOTLINE: David Smith launches Absolute Post.(Brief Article)
March 5, 2004... David Smith, a former Flame artist with The Mill, has left to launch Absolute Post, a boutique post-production company with his producer, Sally Heath.

HOTLINE: John Jaggard of Grey Retail has died.(Brief Article)
March 5, 2004... John Jaggard, the group managing director of Grey Retail, has died aged 59 after a heart attack. A Grey group staffer since 1986, Jaggard leaves a wife and two daughters. A service to celebrate his life will be held on 11 March at St...

Mother hires Fallon pair Potts and Jex.(Brief Article)
March 5, 2004... Mother has poached Fallon's award-winning creative team Rob Potts and Andy Jex. Potts, a copywriter, and Jex, an art director, were the creatives behind Fallon's 'street music' ad for BBC Radio 1 Xtra, which was named the overall winner at...

Channel 4 and five moot co-operating to face merged ITV.(Brief Article)
March 5, 2004... The management of Channel 4 and five have discussed merging some of the two channels' operations in a move designed to counter the threat from the merged ITV. Although it has been no secret that Channel 4 and five have talked about what...

Honda 'cog' takes top prize at Creative Circle.
March 5, 2004... Wieden & Kennedy London took top honours at this year's Creative Circle awards with its Honda 'cog' spot netting platinum as well as a gold for best commercial. Questions over the provenance of the creative inspiration behind the ad were...

M&C Saatchi plans expansion into Europe.(Brief Article)
March 5, 2004... M&C Saatchi is preparing to extend its operations into mainland Europe by setting up offices in four markets by the end of the year. The agency said this week that it was talking to clients and new-business prospects about the possibility...

UKTV launches two channels with Karmarama multimedia campaign.(Brief Article)
March 5, 2004... Karmarama has created a multimedia campaign to support the launch of UKTV's factual channels, UKTV People and UKTV Documentary. The channels, which replace UK Horizons, begin broadcasting on 8 March. The TV executions, which are...

Radio spend up 6.8 per cent in 2003.(Brief Article)
March 5, 2004... Commercial radio grew its total advertising revenue by 6.8 per cent during 2003. This rise was on the back of a 12.7 per cent rise in revenues during the fourth quarter, according to figures from the Radio Advertising Bureau. Total...

Strong first year for Sly Bailey as Trinity Mirror boosts profit.(Brief Article)
March 5, 2004... Trinity Mirror, the publisher of the Daily Mirror and The People, had a solid first year under the chief executive, Sly Bailey. The national and regional newspaper publisher posted an 11 per cent rise in full-year pre-tax profits to pounds...

Revamp sees BJK&E launch 'business first' positioning.(Brief Article)
March 5, 2004... The WPP-owned UK agency BJK&E is positioning itself under the banner 'business first', with the remit of putting advertisers' business goals at the heart of communications planning. The repositioning is the outcome of a restructure that...

C&G drops diving boy for focus on flexibility.(Cheltenham and Gloucester Building Society)(Brief Article)
March 5, 2004... Cheltenham & Gloucester has dropped its eight-year campaign featuring a boy diving for pearls in favour of images of everyday people choosing mortgages that fit their personal needs. The new campaign, created by Saatchi & Saatchi, uses a...

Land Rover Defender ad uses polar bears.(Brief Article)
March 5, 2004... Rainey Kelly Campbell Roalfe/Y&R has created a new press ad for Land Rover's Defender model, which attempts to give the car a strong and heroic character. The execution, which is entitled 'polar bear', is the latest in an on-going campaign...

COI sends executive to IPA to help boost ethnic recruitment.(Brief Article)
March 5, 2004... COI Communications is seconding one of its executives to the IPA to boost the trade body's efforts to increase the number of people from ethnic minorities working in UK ad agencies. Mehboob Umarji, a COI senior campaign manager, will spend...

Ex-Channel 4 head of interactive set to launch consultancy.(Brief Article)
March 5, 2004... Peter Good, the former head of interactive at Channel 4, is launching an interactive media consultancy company, called Good. The venture aims to advise media brands, broadcasters and production companies on what can be achieved using...

Telegraph unveils F1 coverage idents.(Brief Article)
March 5, 2004... The Daily Telegraph is using its pounds 4.5 million Formula 1 sponsorship to communicate that its coverage of the sport is about as close as you can get to it without being there. Clemmow Hornby Inge has come up with a series of 15-, ten-...

Prideaux promoted to creative director to strengthen Rapier.(Brief Article)
March 5, 2004... Rapier has promoted the former Circus founder, David Prideaux, to the post of creative director to strengthen the agency's offering following recent wins from the AA and DaimlerChrysler. The appointment comes two years after Prideaux, a...

Pot Noodle continues innuendo in new TV ad.(Brief Article)
March 5, 2004... Unilever Bestfoods is reinforcing the blokeish appeal of its Pot Noodle brand with new advertising to launch its Mexican fajita flavour. The product is being introduced on Monday with a national 40-second TV spot produced by HHCL/Red Cell....

McCann lures Lieberman for TV overhaul.(Brief Article)
March 5, 2004... Frank Lieberman, the former head of television at Abbott Mead Vickers BBDO, has been enticed out of retirement by McCann-Erickson's executive creative director, Robert Campbell. Lieberman has been briefed to oversee a shake-up of the...

Top Up TV targets ex-ITV Digital customers with ad drive.(Advertising)(Brief Article)
March 5, 2004... The 'pay-lite' TV platform Top Up TV has launched its first ad campaign targeting former ITV Digital customers. The campaign, created by Branded, introduces a TV-addicted garden gnome called Little Top Up, voiced by Richard Briers. The...

MEDIA: ZEITGEIST - Channel 4's Black Books is a fine exemplar of how not to sell anything to anyone.(Channel 4 Television Co.)(Brief Article)
March 5, 2004... Some people just don't get Black Books. There's no nice way of putting this - they've just very sad individuals indeed. Now, though, they've been given yet another chance to redeem themselves. Channel 4's best sitcom ever, a winner of a Bafta...

MEDIA FORUM: The industry gives its verdict on Bailey.(management of Sly Bailey)
March 5, 2004... Sly Bailey has been the chief executive of Trinity Mirror for a year. How has she done so far? Alasdair Reid reports. Sly Bailey took up her position as the chief executive of Trinity Mirror on 3 February last year, thereby missing...

MEDIA: BEHIND THE HYPE - Hopes of Experience rest on its founders' abilities.
March 5, 2004... The new communications planning agency reckons it can do well, Ian Darby says. The experience you go through in a room with the three founders of the communications planning agency Experience is not entirely unpleasant. After all, as...

MEDIA HEADLINER: Vizeum takes balancing acts seriously with new Grant deal.(Trista Grant appointed as a part-timer)
March 5, 2004... By letting Trista Grant work part-time, Aegis' approach is radical. Who'd have thought it? An Aegis agency has found itself up there at the forefront of liberal employment practices. Next thing you know, it will be organising away days to...

MEDIA PERSPECTIVE: Bargain basement is no place for UK's best media labels.(TK Maxx)
March 5, 2004... A visit to the bargain-priced designer outlet TK Maxx ('get the look and the labels') will tell you much of what you need to know about a portion of the UK population. It's full of people who don't seem to see the irony in buying designer gear...

MEDIA SPOTLIGHT: Will multichannel's rise force TV trading to change?(Television)(planning of advertising media)
March 5, 2004... The present trading system undervalues multichannel homes, Jeremy Lee reports. The fundamental dynamics of TV trading have changed little over the past decade. Advertising revenue follows audiences, with those channels that are able to...

CLOSE-UP: NEWSMAKER - Hammersley flies in from US to wrestle with DDB.(Paul Hammersley)
March 5, 2004... Is the new chairman of DDB London ready to take on its troubles? Last Tuesday night, the insular world of DDB London was rocked when its all-staff monthly meeting was interrupted by the arrival of its new chairman and chief executive. ...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.(Jeremy Bullmore)(Interview)
March 5, 2004... Q: Dear Jeremy, as the marketing director of a major UK advertiser I pretty much conform to the cliche of spending about 10 per cent of my time thinking about my advertising and about 10 per cent of that time thinking about the media aspect of...

CLOSE-UP: LIVE ISSUE - The Ingram Partnership aims to transform its marketplace.
March 5, 2004... Chris Ingram has faith his pounds 2.5m investment will reap rewards, Bob Willott writes. Almost everyone that has come across Chris Ingram's new consultancy venture, The Ingram Partnership, agrees he has identified a gap in the market. But...

WORLD: Stuart Elliott in America.(advertising )
March 5, 2004... When the HBO cable network showed the US the final episode of Sex and the City on 22 February, a month before the UK will get to bid farewell, it was the end of an era - and the beginning of a new one. The reason? The conclusion of the...

WORLD: Analysis - How new chief of Burnett Asia acquired a taste for the Orient.(Michelle Kristula-Green, Leo Burnett Company Inc.)
March 5, 2004... Richard Pinder thinks that his replacement is perfect for Asia, Richard Lord says. Being a regional agency boss can involve an awful lot of getting on and off aeroplanes, sitting in meeting rooms and pressing the flesh. But the last...

WORLD: Media Analysis - Eisner under the microscope while Comcast circles Disney.(Michael Eisner, Walt Disney )
March 5, 2004... Eisner's old-school style of management has won him few friends. The status quo is no longer an option for the Mouse House. True, the board did give Disney's chief executive, Michael Eisner, a vote of confidence when it rejected the...

WORLD: Medium of the Week - WSJ looks to tap into Hispanic market via Hoy deal.(Wall Street Journal)
March 5, 2004... The Hispanic population of the US is increasingly large and affluent. As The Wall Street Journal seeks to bolster its presence among the US's increasingly affluent Hispanic community, Hoy is an obvious choice of partner. Hoy, which...

EDITORIAL: Independents now face tougher battle.(market share)(Editorial)
March 5, 2004... The interesting action in this year's Top 300 report is played out at the bottom half of the top 30 creative agency league. Although the big money is shared between the UK's largest 15 agencies, there was little change in their rankings....

EDITORIAL: Telegraph's fate needs deciding quickly.(Conrad Black)(Brief Article)(Editorial)
March 5, 2004... Following the Delaware court's roasting of Conrad Black, the Telegraph titles now face further weeks of merchant bank wheeler-dealing and legal confusion - and that's before the new Communications Act and Ofcom have been satisfied. As bulks and...

PERSPECTIVE: White insults ignore Nestle's orthodoxy of respect.(Chris White, Nestle Rowntree)
March 5, 2004... Since clients are such lovers of labels, I have spent the past few days trying to characterise Chris White, the new managing director of Nestle Rowntree UK. He's clearly not one of those clients who operates as the agency's pal, the brand...

OPINION: Beale on ... Halifax.(advertising)
March 5, 2004... Halifax advertising always exercises the Campaign office. Few ads excite the level of anticipation of a new addition to the Halifax oeuvre. Some of us think that the ads are palatable whimsy: funny, ridiculous, of course, but a nice change...

WORLD: Gallery.(advertising agencies)
March 5, 2004... Aides - TBWA France Aides is an association fighting against Aids on two fronts: encouraging support for those who are diagnosed and building awareness about protection against Aids. This new poster campaign is shot as if it is promoting a...

WORLD: My Portfolio - Tom Routson.(advertising)
March 5, 2004... 'I think comedy is a noble cause,' Tom Routson says. 'If you can make someone laugh in a commercial, you have given them something back other than just sell someone's product.' And Routson sweats for his comic cause. The Cadbury's Fingers...

THE AD-FLAB DEBATE.(advertising)
March 5, 2004... As the UK's children grow more obese, TV advertising is being made to shoulder the blame. How can the ad industry fight back, Alasdair Reid asks. When it comes to the role of advertising within the whole issue of children and obesity,...

PRIVATE VIEW: Kate Stanners, the creative director at boymeetsgirlS&J.
March 5, 2004... One of this week's ads made me even more aware of the director. I always remember the brilliant Jeff Stark saying: 'You can shoot a piece of shit beautifully, but it is still a piece of shit.' I'm not sure if that's true. The choice of...

DIARY: RKCR/Y&R's Hodgkiss thinks his 'old fella' is a beautiful work of art.(Chris Hodgkiss, Rainey Kelly Campbell Roalfe/Y&R)(Brief Article)
March 5, 2004... We've always known art directors' minds work in mysterious ways. But we defy even Charles Saatchi to explain the grisly goings-on inside the brain of Rainey Kelly Campbell Roalfe/Y&R's Chris Hodgkiss. When the agency decided it would...

DIARY: Saatchis shows heart through its charitable advertising donations.(Saatchi and Saatchi)(Brief Article)
March 5, 2004... After a bit of a rocky year for Saatchi & Saatchi that saw some pretty hefty losses and a smattering of wins, a sceptic might think the agency has real problems. Here at Campaign, however, it has not gone unnoticed the kind of sacrifices...

DIARY: Palomba swaps quills for Rio carnival thrills.(Marina Palomba, Bolsa de Valores do Rio de Janeiro)(Brief Article)
March 5, 2004... Lawyers, how do they live with themselves? Sitting around all day in ridiculous 18th-century wigs and gowns, firing off quill-written threatening letters to people with overhanging fruit trees and charging hundreds of pounds for it. The...

DIARY: Kelvin plays his trump card in Rajar dispute.(Kelvin MacKenzie)(Brief Article)
March 5, 2004... It seems that Kelvin MacKenzie, the chairman and chief executive of talkSPORT's owner, The Wireless Group, is taking up card tricks. MacKenzie will be performing next week at the Manchester Publicity Association. But it turns out he's...

DIARY: Pick of the week - DDB London/Volkswagen's Golf.(Brief Article)
March 5, 2004... Lucy Aitken is impressed by DDB London's 30th anniversary ad for Volkswagen's Golf: 'The Golf's evolution is shown against a backdrop of everyday evolution, so trousers, canteen food and hairstyles fast-forward to the present day. Slick...

DIARY: Turkey of the week - TBWA\London/Abbey.(Abbey Group Ltd., contract)(Brief Article)
March 5, 2004... Francesca Newland is unimpressed with the latest Abbey work by TBWA\London: 'I was waiting to see if the campaign would mature before I slated it, but this new execution leaves me as cold as the previous work. It's long and drawn out, miserable...

Harrods kicks off creative rethink.(Brief Article)
March 12, 2004... Harrods is reviewing its pounds 2 million creative account and plans to consolidate the business into one agency. The Knightsbridge store has contacted The Haystack Group to help draw up a list of agencies. It is likely that three agencies,...

Ocado hands O&M integrated account after BMO pulls out.(Brief Article)
March 12, 2004... Ocado, the online grocery delivery service, has awarded its integrated account to Ogilvy & Mather. The brand, which is backed by the supermarket chain Waitrose, began talks with seven agencies at the start of the year. Ocado is now...

Wnek abandoned as Langdon walks.
March 12, 2004... Mark Wnek has hit out following revelations that Ben Langdon is ditching the agency he founded only ten weeks ago to take Wnek's previous job at Euro RSCG London. Wnek, who launched Ben Mark Orlando with Langdon and Orlando...

Honda 'cog' and CHI take top trophies at BTAA honours night.(Brief Article)
March 12, 2004... Wieden & Kennedy London has taken the top prize at the British Television Advertising Awards with its 'cog' spot for Honda. The ad, directed by Antoine Bardou-Jacquet at Partizan, was named TV ad of the year. It also won the best European...

Plans to launch TV channel for advertisers falter.(Brief Article)
March 12, 2004... Plans by a consortium of the UK's largest advertisers to launch an advertiser TV channel have stalled just one month before it was due to launch. The group of ten advertisers, which includes Orange, Unilever and Honda, represent 40 per...

Air France reviews global media task.(Brief Article)
March 12, 2004... Air France is reviewing its international media planning and buying account, worth an estimated pounds 30 million. The airline currently uses Media Planning Group in most markets, including the UK, France and the US. Networks including...

Saatchis faces review of Mr Kipling business.(Brief Article)
March 12, 2004... Manor Bakeries is reviewing the pounds 3 million creative account for Mr Kipling, currently held by Saatchi & Saatchi. The agency was responsible for the Christmas campaign showing a woman giving birth at a nativity play. The ad provoked...

Ladbrokes appoints Bartle Bogle Hegarty after four-way pitch.(Brief Article)
March 12, 2004... Ladbrokes has appointed Bartle Bogle Hegarty to handle its above-the-line advertising account following a four-way pitch. BBH beat Clemmow Hornby Inge, Publicis and the incumbent, Banks Hoggins O'Shea/FCB, to secure the brief. Last year,...

MediaCom and ITV resolve trading dispute.(Brief Article)
March 12, 2004... MediaCom is believed to have resolved its trading dispute with ITV. It is understood that ITV and MediaCom had disagreed about the volume of TV ad budget to be allocated to ITV2. This is contrary to early reports that claimed the...

RKCR/Y&R, Burnett and Publicis to pitch for Learndirect ad account.(Brief Article)
March 12, 2004... The Government has put its pounds 7 million Learndirect advertising account up for review and Rainey Kelly Campbell Roalfe/Y&R, Leo Burnett and Publicis have been invited to pitch. The incumbent, DFGW, is not repitching. In the same week,...

Meat and Livestock Commission invites three shops to pitch.(Brief Article)
March 12, 2004... The Meat and Livestock Commission has invited three agencies to pitch for an above-the-line project for its English Beef & Lamb Executive. Fallon, TBWA\London and the incumbent, DDB London, have been briefed to vie for the task. At...

More articles from Campaign: 1 | 2
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA