Campaign articles from March 2002

Campaign archives from March 2002

DFGW shuns pounds 10m Daewoo repitch.(Brief Article)
March 29, 2002... DFGW's eight-year tenure on the pounds 10 million UK Daewoo Cars account has come to an abrupt end after fee disagreements culminated in the manufacturer putting the national business out to pitch. Agencies are being approached through...

Partners BDDH and Manning Gottlieb to launch pounds 5m Welch's.(for Gerber Foods Soft Drinks)(Brief Article)
March 29, 2002... Partners BDDH has been appointed by Gerber Foods Soft Drinks to launch the Welch's range of grape juice and juice drinks in the UK, with an estimated spend of pounds 5 million. The agency was awarded the business without a pitch following...

Eidos seeks shop for Lara Croft task.(Brief Article)
March 29, 2002... The troubled computer game manufacturer Eidos has shortlisted three agencies to pitch for the global launch of its latest game featuring Lara Croft - Tomb Raider: The Angel of Darkness. The game's launch, which is scheduled for November,...

FA picks M&C Saatchi to exploit World Cup fever.(Football Association)(Brief Article)
March 29, 2002... The Football Association has picked M&C Saatchi to create a campaign that exploits World Cup fever to promote the fact that the governing body is involved at all levels of the national game. The advertising is intended to show the...

McCann lands brief to create consistent Hoegaarden image.(McCann-Erickson receives Interbrew account)(Brief Article)
March 29, 2002... McCann-Erickson has won the global advertising account for the Interbrew Hoegaarden beer brand, beating Leo Burnett in a head-to-head pitch. McCann will be asked to develop a global TV and print campaign aimed at establishing a...

PERSPECTIVE: A client can buy ads but it's harder being global network chief.(Cordiant, David Hearn appointment)(Brief Article)(Column)
March 29, 2002... Being a client is like playing with the wind behind you: your jokes are that bit funnier and your strategy just a smidgen more insightful than in reality. This is a lesson David Hearn, Bates' new global chief, is about to learn. And how. ...

180 and Arnold share pounds 21m Dunlop business.(Arnold Worldwide Parnters and 180 receive Dunlop Tires account)(Brief Article)(Statistical Data Included)
March 29, 2002... Dunlop Tyres has appointed two advertising partners to its pounds 21 million North American and European advertising business, following a wide-ranging pitch kicked off in January. The European account has been retained by the incumbent,...

Zenith beats PHD and John Ayling to land media brief for Kenwood.(Zenith Media receives Kenwood Appliances account)(Brief Article)
March 29, 2002... Zenith Media has picked up the media planning and buying account for the kitchen equipment manufacturer Kenwood Appliances following a three-way pitch against the incumbent, PHD, and John Ayling & Associates. Kenwood had been expected to...

Clemmow Hornby to create 'new big idea' for retailer TK Maxx.(Brief Article)
March 29, 2002... The cut-price fashion retailer TK Maxx has hired Clemmow Hornby Inge to undertake a creative strategy consultancy project for the company. The move comes only a month after the clothing retailer ended its five-year relationship with...

Former Orange chief Snook joins Carphone Warehouse.
March 29, 2002... Hans Snook, the man credited with masterminding the launch of Orange, has been tempted out of a brief retirement from the mobile phone sector to become the non-executive chairman of Carphone Warehouse. The arrival of Snook, who quit as...

MBS rebrands to focus on Europe.
March 29, 2002... MBS Media, Interpublic's third media agency in the UK, has been rebranded as Brand Connection to form part of a newly expanded European media network. Speculation has surrounded the future of MBS since the acquisition of its parent...

Triangle appointed to below the line for congestion charge.(Triangle Communications receives Transport for London account)(Brief Article)
March 29, 2002... Transport for London has hired Triangle Communications for the below-the-line element of Ken Livingstone's congestion charge brief. The appointment of Triangle, a Publicis-owned agency, follows the selection of TBWA/London to work on the...

BBH chooses Baillie to take on its global new-business drive.(Bartle Bogle Hegarty, Hugh Baillie appointment)(Brief Article)
March 29, 2002... Bartle Bogle Hegarty has picked Hugh Baillie, who runs its worldwide Johnnie Walker whisky account, to spearhead its global new-business drive. As the global business development director, Baillie replaces Steve Kershaw, who will be...

Unipath calls a pitch for pounds 10m global work.(Brief Article)
March 29, 2002... Unipath, the women's health diagnostics subsidiary, which includes the Clearblue Home Pregnancy Test and Persona Contraceptive brands, has called a pitch on its global pounds 10 million creative business. The incumbent on the...

HOTLINE: PowerGen is talking to agencies.(regarding marketing account)(Brief Article)
March 29, 2002... PowerGen, the nationwide utility provider, is talking to agencies about its pounds 7 million-plus account, which is currently handled by Saatchi & Saatchi and Miller Bainbridge. Powergen, which recently underwent some senior management...

HOTLINE: Colin Clarke has left Leagas Delaney.(Brief Article)
March 29, 2002... Colin Clarke, the joint managing director at Leagas Delaney, has left the agency. Clarke ran the agency's flagship Adidas account until it was consolidated into the TBWA network and fellow roster shop, 180, in December. His fellow joint...

HOTLINE: Michael Bungey chief executive of Cordiant is sidelined.(following hip operation)(Brief Article)
March 29, 2002... Michael Bungey, Cordiant's chief executive, is expected to be sidelined for at least six weeks, following a hip operation in London this week. Charlie Scott, the non-executive chairman, is likely to present what are predicted to be a...

HOTLINE: PricewaterhouseCoopers talking to agencies.(regarding global marketing campaign)(Brief Article)
March 29, 2002... PricewaterhouseCoopers has been talking to agencies about a global campaign to promote a separate identity for its audit and consulting division. These are: BMP DDB, Abbott Mead Vickers BBDO, M&C Saatchi, Euro RSCG Wnek Gosper and Lowe.

HOTLINE: Three European agencies will partner VCCP.(Brief Article)
March 29, 2002... Three European agencies will partner Vallance Carruthers Coleman Priest for the May launch of the pounds 40 million 02 business. They are Irish International, TBWA/Campaign Company in The Netherlands and Grey Worldwide Dusseldorf in Germany....

HOTLINE: Cisco Systems shortlists agencies.(Brief Article)
March 29, 2002... Cisco Systems, the world's largest internet network provider, has shortlisted Grey, J. Walter Thompson and TBWA to pitch for its multimillion-pound account which is being reviewed out of the Interpublic Group in the US.

HOTLINE: Chris MacLeod takes consultancy role at McCann-Erickson.(Brief Article)
March 29, 2002... Chris MacLeod, the former cdp-travissully chairman, has taken a consultancy role at McCann-Erickson. McLeod is currently working for the chairman and chief executive, Tamara Ingram, on new-business projects at the agency.

HOTLINE: Nautilus Premier looking to appoint first agency.(Brief Article)
March 29, 2002... The health and fitness operator Nautilus Premier is looking to appoint its first creative and media agencies as it expands its number of gym outlets.

HOTLINE: Sun Microsystems shortlists agencies.(Brief Article)
March 29, 2002... Sun Microsystems has shortlisted Initiative Media, Carat, Mediaedge:CIA and MediaCom to pitch for its dollars 100 million global media account. A result is expected at the end of April.

HOTLINE: Scholz & Friends wins Diary Council task.(Brief Article)
March 29, 2002... The London office of Scholz & Friends has won the Dairy Council of Northern Ireland's pounds 500,000 task to promote its products after a four-way pitch. Media buying will be handled by AW Media.

HOTLINE: Emap Elan has appointed Quiet Storm.(Brief Article)
March 29, 2002... Emap Elan has appointed Quiet Storm to develop a TV campaign for the relaunch of Bliss magazine in an A5 format. Emap Elan has also closed its bi-annual fashion title, The Fashion.

HOTLINE: Former management team of Oneagency launch Story.(Brief Article)
March 29, 2002... The former management team of the Edinburgh-based direct agency Oneagency have launched an agency called Story. It has attracted the clients First Direct and International Paper. Dave Mullen, Sue Mullen and Sheila Gallagher are joined by an...

HOTLINE: The Mill intends to open a base in New York.(Brief Article)
March 29, 2002... The post-production house The Mill has announced its intention to open a base in New York by mid-May. The initial satellite operation will include two flame suites and several 3D stations.

HOTLINE: TBWA/GGT Direct has hired five new creatives.(Brief Article)
March 29, 2002... TBWA/GGT Direct has hired five new creatives. Phil Bucknall, art director, and Dan MacDonald, copywriter, join from BHWG Proximity. James Sexton, copywriter, and Peter Jones, art director, previously worked at EHS Brann. They are joined by...

WPP merges Outrider and The Digital Edge.(Brief Article)
March 29, 2002... WPP has merged the digital agencies Outrider and The Digital Edge following its takeover of Tempus Group. Outrider and Digital Edge will merge to form a new subsidiary of Mediaedge: CIA, created last November following the Tempus...

Abbey National clients star in Euro RSCG's ads.(Brief Article)
March 29, 2002... Abbey National has ditched the comedian Alan Davies to make its customers the stars of a TV branding campaign by Euro RSCG Wnek Gosper. It is the first work from the agency since it retained the account following a review in August 2000....

Agencies line up as RSPB calls review of its direct marketing.(Royal Society for the Protection of Birds)(Brief Article)
March 29, 2002... The Royal Society for the Protection of Birds, the bird conservation charity, has started a review of its direct marketing business. The charity is talking to agencies about work on a project-by-project basis. Until last summer it used...

Carat lands media account for the Tussauds waxworks.(Brief Article)
March 29, 2002... Carat has picked up the media planning and buying account for Madame Tussauds, the waxwork tourist attraction, following a head-to-head pitch against the incumbent, Manning Gottlieb OMD. The appointment separates media for the London...

REVIEW: Football League threatens ITV Digital's owners.(Brief Article)
March 29, 2002... The Football League has threatened ITV Digital's owners, Granada and Carlton, with a pounds 500 million writ if the ailing platform fails to make the full pounds 178 million payment for the League's TV rights. The League's chairman, Keith...

REVIEW: Consignia has not ruled out changing its name back.(to the Post Office)(Brief Article)
March 29, 2002... Consignia has not ruled out changing its name back to the Post Office despite embarking on a pounds 2 million rebrand last year when it became a plc. Alan Leigh, the company's new chairman, has also announced Consignia is to cut 15,000 jobs...

REVIEW: Pepsi has unveiled a TV commercial for the World Cup.(Brief Article)
March 29, 2002... Pepsi has unveiled a pounds 10 million TV commercial for the World Cup in Japan, its most expensive ad ever. It features the England captain, David Beckham, trying to curl a football past 30-stone Sumo wrestlers and also features Beckham's...

REVIEW: Commercial radio heads have reacted angrily.(against attempts to create "ad currency")(Brief Article)
March 29, 2002... Commercial radio heads have reacted angrily to Kelvin MacKenzie's attempt to create an alternative advertising currency for the industry. MacKenzie's The Wireless Group has been conducting an audience survey using a Swiss-developed electronic...

REVIEW: Andy Bryant has joined BBC Broadcast.(as creative services director)(Brief Article)
March 29, 2002... Andy Bryant, a partner at Circus, has joined BBC Broadcast, a wholly owned commercial subsidiary of the BBC, as Broadcast's first director of creative services. At Circus, Bryant worked on accounts including Scottish Courage. - General...

REVIEW: Emap reports upturn in advertising market.(Emap Advertising)(Brief Article)
March 29, 2002... Emap has reported an upturn in the advertising market. Ad revenues at the group's flagship arm were up 4 per cent for the year. The UK's second-largest magazine group predicted full-year profits will be ahead of expectations. - Media Guardian.

REVIEW: Telewest's dramatic fall in share price ..(TeleWest Communications PLC)(Brief Article)
March 29, 2002... Telewest's dramatic fall in share price over the past 18 months looks set to see it taken over by its banks and bondholders. Britain's second-largest cable TV operator owes about pounds 5 billion and is likely to see a capital restructuring...

REVIEW: Dentsu expects to miss its group net profit forecast.(Dentsu Tec Inc.)(Brief Article)
March 29, 2002... Dentsu has reported that it expects to miss its group net profit forecast for this year. However, it also said that a slow industry recovery would keep earnings level in the next year. - Financial Times.

REVIEW: Formula One racing driver Eddie Irvine faces legal costs.(Brief Article)
March 29, 2002... Although the Formula One racing driver Eddie Irvine won pounds 2,000 in a legal case against Kelvin MacKenzie's talkSPORT for using a doctored picture of him on a promotional pamphlet, he could face up to pounds 300,000 in costs. - General...

REVIEW: The ASA orders UIP to pre-vet future film posters.(U.K. Advertising Standards Authority, United International Pictures)(Brief Article)
March 29, 2002... The Advertising Standards Authority has ordered United International Pictures to pre-vet all future film posters for the next two years after its campaign for Ali G In Da House attracted more than 100 complaints. - General release.

Saatchis brings high tension to Celica.(Saathci and Saathci, advertising for Toyota Celica)(Brief Article)
March 29, 2002... Saatchi & Saatchi is building on recent campaigns for the Toyota Corolla and Yaris marques by rolling out a pounds 5 million TV and poster burst for the Celica. The 30-second TV ad shows a man driving a Celica through a city. He realises...

Barrowman to head radio negotiations for Initiative Media.(Jonathan Barrowman)(Brief Article)
March 29, 2002... Jonathan Barrowman has become Initiative Media's first head of radio, bringing the agency into line with most other media agencies. The 30-year-old will be responsible for managing the agency's relationship with the centralised...

BHO TV spots highlight Coors Light's strength.(Banks Hoggins O'Shea/FCB)(Brief Article)
March 29, 2002... Coors Light continues its attempt to allay British drinkers' concerns over 'light' lagers in a TV campaign through Banks Hoggins O'Shea/FCB. The three 30-second executions show the advantages - and disadvantages - of a beer that makes it...

Industry pays tribute to father of Effectiveness Awards.(Simon Broadbent)(Brief Article)
March 29, 2002... Tributes were paid from across the industry this week to Simon Broadbent, who helped create the IPA Advertising Effectiveness Awards, after his death aged 74. Described as one of the few figures to have significantly influenced...

Grey ads for So You focus on girlfriends shopping for luxury.(Grey Worldwide London introduces Procter and Gamble fragrance campaign)(Brief Article)
March 29, 2002... Grey Worldwide London shows images of women buying luxury gifts for themselves to demonstrate the essence of Procter & Gamble's new Giorgio sub-brand So You in a global television and press campaign. The campaign, which was planned and...

AMV 'Don't drive tired' ad uses shock tactics.(Abbott Mead Vickers BBDO introduces Department of Transport public service marketing campaign)(Brief Article)(Statistical Data Included)
March 29, 2002... A family's death in a spectacular and horrific motorway crash is featured in a new government commercial underlining the fatal consequences of driving while tired. The Abbott Mead Vickers BBDO film breaking this Wednesday is part of a...

Honey Monster back for Sugar Puffs.(Rainey Kelly Campbell Roalfe/Y and R introduces marketing campaign)(Brief Article)
March 29, 2002... The Honey Monster is back for another adventure in Rainey Kelly Campbell Roalfe/Y&R's latest work for Quaker's Sugar Puffs. The ad spoofs the neighbourly Nescafe Gold Blend scenario in a bid to appeal to adults who would buy the product...

StrawberryFrog wins pan-Europe launch task for web broker.(wins Internaxx marketing campaign)(Brief Article)
March 29, 2002... StrawberryFrog has won the pan-European task to launch Internaxx, the international online brokerage service for expatriates. The agency won the business after a pitch against a number of undisclosed agencies. The incumbent, Maher Bird...

BHO's creative pair sweep board with best spots at Aerial Awards.(Banks Hoggins O'Shea/FCB creative team Andy Lennard and Jason Cascarina)(Brief Article)
March 29, 2002... Jason Cascarina and Andy Lennard, the Banks Hoggins O'Shea/FCB creative team, have swept the board in the March Aerial Awards for best radio ad. The team's 'weight' spot for Nivea for Men won the award for best ad and two other ads for...

Agency Republic to deploy new form of pop-up on Genie site.(Brief Article)
March 29, 2002... Agency Republic has created a new form of pop-up ad to support a service from the telecoms supplier Genie. A series of ads will appear on the Genie website at www.genie.co.uk, but will disappear automatically after five seconds. This...

BUSINESS PERFORMANCE LEAGUE: 29 March.(Brief Article)(Illustration)(Statistical Data Included)
March 29, 2002... ank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 29 March.(ad account activity leaders)(Brief Article)(Statistical Data Included)
March 29, 2002... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA FORUM: Has the TV market escaped the doldrums at last? Is the downturn in TV advertising really over or is the ad industry making too much of a green shoot? Alasdair Reid polishes his crystal ball.(Column)(Industry Overview)
March 29, 2002... The television market was full of the lyrical joys of spring last week - and it wasn't entirely down to some of the old lags being allowed out to attend an industry jolly in a part of the world that's renowned for its brewing expertise. This...

MEDIA: THE WORLD OF INTERIORS - AN EXPERT'S VIEW. Fiona McAnena casts an expert eye over the 20th anniversary issue of The World of Interiors.
March 29, 2002... So it's 20 years old? Feels like 50. The World of Interiors is another world which is alien to most of us, a parallel universe to the daily grind of the wage slave. Around the time that Hewlett- Packard began in a garage, WOI was started in a...

MEDIA CHOICE: Steve Cray, the head of Opus Digital, picks Xbox's takeover of Oxford Circus tube station to support its Rallisport Challenge game.(Brief Article)
March 29, 2002... 'Tube rebranding campaigns tend to be rather tactical, location or event-based affairs. Be it a car manufacturer at Earls Court during the Motor Show or a media owner euphemistically cocking a leg to mark its territory, they are a bit...

MEDIA HEADLINER: Naked enjoys the notoriety of being an industry chameleon - Ian Darby asks if Naked is the future of advertising or nothing but an irregularity.(Naked wins Hutchison 3G marketing contract)(Brief Article)
March 29, 2002... It was a risky move. Launching with the name Naked above their door, the agency's founders were more exposed to Emperor's new clothes jibes than most. But they just might have begun to justify the hype. Last week Naked landed one of its...

MEDIA PERSPECTIVE: Is the Star serious about its launch of a Sunday edition?(Brief Article)(Statistical Data Included)
March 29, 2002... Last week I asked the sales director of a rival tabloid what they thought the secret of the Daily Star's recent sales performance was Without even pausing for breath they said: 'Telly, totty, footie and tits.' To which, we agreed on...

NEW MEDIA: SPOTLIGHT ON PUBLICIS' DIGITAL AGENCIES - Publicis considers its digital offering after Bcom3 merger. Will there be any casualties within Publicis' new-media agencies?(Brief Article)
March 29, 2002... The great thing about a mega-merger such as the Publicis-Bcom3 deal is that everyone is forced to do a bit of stocktaking - and the chances are you'll find all sorts of exotic stuff down in the basement. Stuff that you didn't know you had or...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)(Statistical Data Included)
March 29, 2002... Rank Site Agency/Media Adspend Aware- July-Sept ness pounds (%) 1 AOL ...

NEW MEDIA: WEB WATCH - LIFESTYLE SITES.(Brief Article)(Statistical Data Included)
March 29, 2002... There has been little change in the lifestyle table this month. The top five remain in the same position with similar numbers of page impressions. FHM has seen a slight decline, falling from 35 million to 33.9 million, while Handbag has...

CLOSE-UP: NEWSMAKER/ROLAND AGAMBAR - NI's tough nut may find the Express hard to crack. Roland Agambar's new job may well prove a poisoned chalice, Jeremy Lee writes.(Roland Agambar resigns from News International, appointed marketing director at Express Newspapers)(Brief Article)
March 29, 2002... Roland Agambar's move from News International to Express Newspapers last week was a lot more sudden than he intended. When The Sun's head of marketing announced that he was quitting to become Richard Desmond's group marketing director, his...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
March 29, 2002... Q: I'm a client who's recently moved jobs. Having previously worked with a medium-sized creative shop I was constantly exposed to creative teams. Now having gone global I'm working with one of the bigger agencies. They are very reluctant to...

CLOSE-UP: LIVE ISSUE/UK TOURISM - BMP takes the problems of British tourism in hand. BMP has landed the pounds 20m brief to lure tourists back to the UK.(BMP DDB)(Brief Article)
March 29, 2002... The tourism market at present is a querulous, competitive place to be. Following the terrorist attacks of 11 September, the World Travel and Tourism Council has estimated a 7.4 per cent fall in tourism and predicted a loss of ten million jobs...

CLOSE-UP: LIVE ISSUE/TfL - Camilla Palmer discovers the secrets behind TBWA's pitch for the pounds 11m TfL brief.(Transport for London account)(Brief Article)
March 29, 2002... One never likes to rule these things out, but it seems unlikely that TBWA/London will be counting on a hatful of awards from Transport for London's pounds 11 million congestion charge brief. However, TfL's marketing communications...

CLOSE-UP: CRAFT/CAMPAIGN SCREEN PROFILE - Adland's Mister Testosterone enjoys an intimate approach. Lisa Campbell interviews adland's Top Gun in part two of a Scott double bill.(Tony Scott)(Brief Article)(Interview)
March 29, 2002... Tony Scott is not called Mr Testosterone for nothing. He begins our interview by gleefully recounting the time he was picked up on a policeman's radar for speeding. 'I was late as usual and thrashing it up the motorway. A cop sees this...

CLOSE-UP: CRAFT/DIRECTOR'S CUT - BMP creative director Larry Barker picks the best from March's Campaign Screen.(Brief Article)
March 29, 2002... It strikes me there are several criteria for admiring an ad. But there's none more potent than the 'I wish I'd made it' test. Yeah, it's great when ads win awards but it doesn't mean the ads are great. Ads that are popular with Jo Public...

EDITORIAL: Copywriters' craft should not die out.(Brief Article)
March 29, 2002... Are copywriters going the way of flared trousers, kipper ties and Dansette record players? The big winners at last week's Campaign Press Awards seem to suggest so. Big headlines. Big visuals. Yet these are supposed to be press ads when...

EDITORIAL: Can Hearn bring Bates back on track?(David Hearn hired at Cordiant's Bates network)(Brief Article)
March 29, 2002... The choice of David Hearn to be worldwide chief executive of Cordiant's Bates network has been acclaimed as refreshing and inspired He has worked successfully in many of the blue-chip consumer companies whose business Bates craves and has a...

OPINION: Cowen on ... Mars.(Mars Bar slogan "Pleasure you can't measure")(Brief Article)
March 29, 2002... Maybe I've seen too many Cosmopolitan ads recently, but I can't look at the new strapline for Mars Bar without a snigger. 'Pleasure you can't measure' may be the start of a new, emotional positioning for the product. But for me, it...

OPINION: Stuart Elliott in America.(Ford Motor Co. campaign features William Clay Ford Jr.)(Brief Article)(Column)
March 29, 2002... In the mid-60s, the Ford Motor Company wooed Americans with the bold promise: 'You're ahead in a Ford.' Now, Madison Avenue is wondering whether you also can be ahead with a Ford. That's because Ford Motor, suddenly struggling after years...

ADLAND'S BUSINESS BLINDSPOT: Advertising is now managing its business better, but clients still do not regard agency people as serious players with clout in the boardroom. Carol Reay investigates.
March 29, 2002... Advertising is a simple business. Financially speaking, that is. And it would be barking mad to suggest that agency seniors don't understand the basics. A far more open question, though, is whether or not ad people make good...

SPORTS MARKETING: BEYOND BRANDING - Sports marketing is more complicated than putting a logo on a shirt. Andy Fry takes a look at the other ways brands can work with sport.
March 29, 2002... Sports marketing often gets a bad press - which is surprising when you consider the importance placed on it by brand strategists at companies such as Procter & Gamble, Coca-Cola, Mars, MasterCard, Visa, Sony and Ford. Part of the problem...

SPORTS MARKETING: BEER FOR BREAKFAST - As most World Cup matches will start before the school run, marketers are having to rethink their promotions.(Statistical Data Included)
March 29, 2002... With live World Cup 2002 TV coverage kicking off from 7.30am, UK football fans are more likely to be slurping a quick cup of tea before dashing off to work than cheering on their team in front of the screen with a beer or three. The...

SPORTS MARKETING: SPORT MEANS BUSINESS - Rob Gray looks at the contribution sports marketing outfits can make to the bottom lines of the top holding companies.(Brief Article)
March 29, 2002... Modern sporting icons such as David Beckham, Michael Jordan and Tiger Woods are as famous for their marketability as for their athletic prowess. And as sport becomes more commercialised, the opportunities to make money through sponsorships,...

SPORTS MARKETING: LIVING DANGEROUSLY - It is not always the advertisers you would normally expect that are trying to associate themselves with extreme sports.(Brief Article)
March 29, 2002... The marketing of extreme sports - activities once associated with disaffected, thrill-seeking young males with goatee beards and a penchant for Eminem and substance abuse - has come of age. Where sponsorship of surfing and skateboarding...

PRIVATE VIEW: Dave Droga, the executive creative director of Saatchi & Saatchi.(reviews commercials from Nintendo, Kenco)(Brief Article)(Column)
March 29, 2002... I always find writing my first line for Private View the most frustrating. Whereas by now, it's too late to turn back. I'll start with something quite depressing. The new War on Want cinema commercial. It is estimated that in 1997, ten...

DIARY: Sutherland-Dodd gets involved in Archer ad.(Nick Sutherland-Dodd appears in Schweppes ad by Mother)(Brief Article)
March 29, 2002... Take the agency of the moment, add a dash of premium brand credibility and stir with a swizzled flourish. These ingredients make a good ad, and creative judges agree, as Mother's 'Archer' spot for Schweppes picked up its fair share of...

DIARY: Fantasy Agency League.(Heather Saville)(Brief Article)
March 29, 2002... Congratulations to Heather Saville at J. Walter Thompson, who with a staggering rise of 164 points in her Fantasy Agency League team's total this month has secured herself a mini-disc player courtesy of the sponsor, Metro. Her team, Bail...

DIARY: Well done to Saatchi & Saatchi.(Club 18-30 ads )(Brief Article)
March 29, 2002... Well done to Saatchi & Saatchi for picking up three silvers at the Campaign Press Awards for its Club 18-30 ads involving some ingeniously positioned props. But can eagle-eyed readers spot the difference between the winning press ad and the...

DIARY: Pick of the week - Cadbury's Heroes.(Caroline Marshall)(Brief Article)
March 29, 2002... Caroline Marshall likes TBWA's spot rebranding Miniature Heroes as Cadbury Heroes: 'Here's a lesson in turning a name-change brief into something special. A charming ad that knows its consumer very well.' The March issue of Campaign Screen -...

DIARY: Turkey of the week - Walt Disney World Resort, Florida.(Matthew Cowen)(Brief Article)
March 29, 2002... Matthew Cowen shudders at the Walt Disney World Resort, Florida ad by Leo Burnett Chicago: 'Emotional blackmail doesn't begin to describe this spot. Why bother earning your child's love and respect when you can keep a grip on their emotions...

DIARY: Irish hero inspiration for Mick's girly name.(Mick Mahoney of Mustoe Merriman Herring Levy)(Brief Article)
March 29, 2002... In this business you meet some scary characters. Some use fear to keep staff in line, while others adopt a hard edge to look casual yet talented. Step forward Mustoe Merriman Levy's Mick Mahoney. You may have spotted him swaggering up...