Campaign articles from March 2002

Campaign archives from March 2002

TV contractors snub Busch Media.(over commission rate difference)(Brief Article)(Statistical Data Included)
March 1, 2002... Busch Media Group, Anheuser-Busch's in-house media department, has fallen out with the TV sales contractors after demanding a 15 per cent commission rate -- a figure normally only available to recognised agencies. One senior TV sales...

Royal & SunAlliance dumps Ogilvy citing creative differences.(Brief Article)
March 1, 2002... Ogilvy & Mather has lost the insurance giant Royal & SunAlliance's 7 million [pounds sterling] More Th>n ad account. The agency is understood to have repitched for the business last week, but has failed to prevent More Th>n appointing a...

FHM seeks agencies in bid to reverse ABC decline.(Brief Article)(Statistical Data Included)
March 1, 2002... FHM, the UK's biggest-selling lifestyle magazine, is looking for creative and media agencies as it plans to launch its first television campaign in four years. Nial Ferguson, the group marketing manager for FHM, has already begun...

Leo Burnett ousts Whyte for Haines.(Brief Article)
March 1, 2002... Leo Burnett has ousted its chief executive, Stephen Whyte, to make way for Bruce Haines who joins the London agency in the expanded role of group chief executive. Steve Gatfield, Burnett's worldwide chief executive, explained that he was...

Initiative to pitch as IT giant Sun reviews $100m media brief.(Brief Article)
March 1, 2002... Initiative Media is on alert following news that its Sun Microsystems client is preparing for a global review of its media account. Initiative Media handles the account in both the UK and in North America -- it only won the $100 million...

The essential truths of the business that no agency can avoid. (Perspective).(Editorial)
March 1, 2002... I always enjoy those moments when I'm reminded that beneath an adman's liberal, creative exterior beats the heart of a ruthless businessman. One such moment came this week when Marc Sands, Nigel Bogle, Toby Hoare, Peter I Mead and Robin Wight...

DFGW wins Dollond & Aitchison's 5m [pounds sterling] brief.(Dollond and Aitchison Group Ltd.)(Brief Article)
March 1, 2002... DFGW has won Dollond & Aitchison's creative advertising account from Lowe, with Starcom Motive hired to replace Initiative Media as the media agency. Both accounts were won without a pitch. The move marks a change for the optical retailer...

Fujitsu Siemens calls review to consolidate UK media account.(Fujitsu Siemens Computers)(Brief Article)
March 1, 2002... Fujitsu Siemens has called a review of its 8 million [pounds sterling] UK media account as it moves to simplify its planning and buying arrangements. The merged company's UK media is currently handled by BJK&E, which won Fujitsu's account...

J. Walter Thompson to lose Malibu work after sale of brand.(Diageo PLC sells Malibu to Allied Domecq PLC)(Brief Article)
March 1, 2002... J. Walter Thompson is set to lose its Malibu business after the sale of the coconut rum brand by its Diageo parent to Allied Domecq. The deal means that all below-the-line activity on the brand will be handled by 141, the Cordiant-owned...

PHD grabs COI's 7m [pounds sterling] media planning for Pensions Credit.(Central Office of Information)(Brief Article)
March 1, 2002... COI Communications has awarded PHD the Department of Work and Pensions' Pensions Credit strategic media planning brief, estimated to be worth 7 million [pounds sterling]. PHD defeated Zenith Media and Optimedia to take the account, which...

Omnicom rejigs UK media shops.(Manning Gottlieb Media, OMD UK)(Brief Article)
March 1, 2002... The Omnicom media network OMD is launching a UK umbrella group that will see OMD UK and Manning Gottlieb Media merging some of their interests. The two agencies will remain as separate competing businesses but Manning Gottlieb will take on...

CDD nets Sekonda's 1.5m [pounds sterling] wristwatches above-the-line task.(Campbell Doyle Dye, Time Products PLC)(Brief Article)
March 1, 2002... Campbell Doyle Dye has won the account for Britain's best-selling watch brand, Sekonda. It is the agency's second win since it partnered with Omnicom last November. Sekonda, owned by Time Products, appointed CDD without a competitive...

Government to back tobacco ads ban Bill.(Brief Article)
March 1, 2002... Ministers hope to outlaw tobacco advertising in months with a "softly, softly" strategy designed to wrong-foot opponents of a ban. The Government has taken the unusual step of throwing its weight behind a Private Member's Bill introduced...

Agencies will pitch for Diners Club DM credit card account.(Brief Article)
March 1, 2002... Diners Club UK is close to appointing a direct marketing agency to assist it with a relaunch later this year. The credit card operation has shortlisted EHS Brann, Tullo Marshall Warren and WWAV Rapp Collins to pitch for the business. TMW...

Cilia Snowball, the managing director of Abbott Mead Vickers BBDO for the past three years and a ten-year veteran of the UK's biggest agency, has been promoted to chief executive.(Brief Article)
March 1, 2002... Cilia Snowball, the managing director of Abbott Mead Vickers BBDO for the past three years and a ten-year veteran of the UK's biggest agency, has been promoted to chief executive. Michael Baulk, who continues as chairman, said: "I can think of...

The German household products conglomerate Henkel is talking to agencies about launching a washing-up liquid in the UK.(Brief Article)
March 1, 2002... The German household products conglomerate Henkel is talking to agencies about launching a washing-up liquid in the UK. HHCL & Partners and Abbot Mead Vickers BBDO, the incumbent on Henkel's Glist dishwasher brand, have both been approached...

The ITV companies Granada and Carlton Communications announced on Wednesday that they had called off secret merger talks.(Granada Group PLC, Carlton Communications PLC)(Brief Article)
March 1, 2002... The ITV companies Granada and Carlton Communications announced on Wednesday that they had called off secret merger talks. In an announcement to the Stock Exchange, both companies said they had terminated discussions over forming a single ITV....

Universal McCann and Saatchi & Saatchi have picked up the pan-European corporate rebranding work for the Deutsche Telekom-owned One2One.(Brief Article)
March 1, 2002... Universal McCann and Saatchi & Saatchi have picked up the pan-European corporate rebranding work for the Deutsche Telekom-owned One2One, as it rebrands as T-Mobile. The UK budget for the rebranding is estimated to be worth upwards of 20 million...

Coventry City has appointed the Midlands agency Palmer Hargreaves Mint to help it win back fans.(Brief Article)
March 1, 2002... Coventry City has appointed the Midlands agency Palmer Hargreaves Mint to help it win back fans who deserted the football club after its relegation from the Premier League last season. The club, currently sixth in the Nationwide First Division,...

Hutchison 3G is talking to agencies about its digital account.(Hutchison 3G UK Ltd.)(Brief Article)
March 1, 2002... Hutchison 3G is talking to agencies about its digital account. It has seen agencies including TBWA\ GGT Direct, Lost Boys and Rufus Leonard about handling its online activity.

A total of 118 MPs have signed an Early Day Motion. (Hotline).(against television advertising aimed at children under five)(Brief Article)
March 1, 2002... A total of 118 MPs have signed an Early Day Motion tabled by Labour's Debra Shipley calling for a ban on TV advertising to children aged under five.

Victoria Thomas, the former head of marketing at Ogilvy & Mather.(appointed at White Door)(Brief Article)
March 1, 2002... Victoria Thomas, the former head of marketing at Ogilvy & Mather, made redundant earlier this month, is to become the head of marketing and business development at White Door, the supplier of freelances to the communications industry.

Triangle has promoted its finance director John Toppin to the new role of group chief executive.(Brief Article)
March 1, 2002... Triangle has promoted its finance director John Toppin to the new role of group chief executive. Toppin joined Triangle three years ago and helped it through last year's acquisition by Publicis.

Five senior managers at CWG -- formerly the Charles Walls Group -- have quit the Leeds agency to form a breakaway shop.(home)(Brief Article)
March 1, 2002... Five senior managers at CWG -- formerly the Charles Walls Group -- have quit the Leeds agency to form a breakaway shop. Martin O'Toole, who was CWG's new-business director, is linking with the ex-account directors Helen Lee and Richard Marson...

The independent financial adviser Chase de Vere has signed an exclusive five-year distribution deal with the Telegraph Group.(Brief Article)
March 1, 2002... The independent financial adviser Chase de Vere has signed an exclusive five-year distribution deal with the Telegraph Group. The deal will see Chase de Vere branded investment guides distributed with the Telegraph titles four times a year.

Call to action, a group of creative directors from agencies including Archibald Ingall Stretton, Ogilvy-One and Craik Jones Watson Mitchell Voelkel, is holding a copywriting workshop.(Brief Article)
March 1, 2002... Call to Action, a group of creative directors from agencies including Archibald Ingall Stretton, Ogilvy-One and Craik Jones Watson Mitchell Voelkel, is holding a copywriting workshop for young creatives. The workshop will be held on Tuesday 5...

Saatchis uses animation for NSPCC.(Saatchi and Saatchi campaign for National Society for Prevention of Cruelty to Children)(Brief Article)
March 1, 2002... Saatchi & Saatchi shows animated children being beaten, kicked and shouted at to applause and canned laughter in its latest TV execution for the NSPCC's three-year-old "Full Stop" campaign. The campaign aims to raise awareness for the...

CHI creates `romantic' telegraph ad.(Clemmow Hornby Inge, Daily Telegraph)(Brief Article)
March 1, 2002... The Telegraph Group launches its first TV ad through Clemmow Hornby Inge this week as it continues its drive to attract younger readers to the title. The 30-second spot signals a shift in marketing strategy toward pushing The Daily...

WCRS unveils Danish Bacon's 1m [pounds sterling] TV push.(WCRS Group PLC television campaign for Danish Bacon and Meat Council)(Brief Article)
March 1, 2002... A bacon-obsessed father fronts WCRS's new 1 million [pounds sterling] national television campaign for the Danish Bacon and Meat Council. The campaign aims to build on Danish's previous proposition, highlighting what it deems to be the...

Lowe unveils Orange ads targeting users from rival networks.(Brief Article)
March 1, 2002... Orange UK will next week roll out a multimedia campaign designed to poach customers from other networks. The campaign, by Lowe, includes radio, TV, outdoor and online activity and communicates the idea that customers can "Reach everyone...

Saatchis creatives net Aerial award for Toyota Avensis work.(Saatchi and Saatchi radio ad for Toyota Aerial wins award)(Brief Article)
March 1, 2002... Saatchi & Saatchi's ad for Toyota Avensis has won the February Aerial Award for best radio commercial. The award, supported by the Radio Advertising Bureau and Campaign, was judged for the first time by members of the IPA Creative...

M&C Saatchi retains Trinity Mirror account.(Brief Article)
March 1, 2002... M&C Saatchi has retained Trinity Mirror's 15 million [pounds sterling] creative account following a three-month review that saw fortunes swing between the incumbent and its rival, Lowe. M&C Saatchi triumphed despite the links between Lowe...

Agencies compete for 25m [pounds sterling] BTA tourist task.(Brief Article)(Statistical Data Included)
March 1, 2002... The Government is looking to counter the 2 billion [pounds sterling] drop in UK tourism revenue last year with a 40 million [pounds sterling] marketing rescue package to woo back international visitors. Ogilvy & Mather, Abbott Mead Vickers...

Woolworths awards Zenith planning job for media business.(Brief Article)(Statistical Data Included)
March 1, 2002... Woolworths has moved the media planning for its 18 million [pounds sterling] above-the-line account out of its creative agency, Bates UK, and handed it to Zenith Media, which runs buying on the business. Since its demerger from its parent...

Unilever initiates statutory review of 147m [pounds sterling] UK media.(Unilever Group)(Brief Article)
March 1, 2002... Unilever has kicked off a statutory review of its 147 million [pounds sterling] UK media business. The bulk of the Unilever account is held by Initiative Media, with Carat working on media planning for Birds Eye Wall's. Initiative's...

HBOS, which includes Bank of Scotland and Halifax, is reviewing its 10 million [pounds sterling] direct marketing business.(HBOS PLC)(Brief Article)
March 1, 2002... HBOS, which includes Bank of Scotland and Halifax, is reviewing its 10 million [pounds sterling] direct marketing business. The company is talking to Halifax's incumbent, 141, and B auk of Scotland's agencies TDA, WWAV Rapp Collins and...

David Beckham, England's football captain, has signed a 2 million [pounds sterling] deal with Marks & Spencer.(Brief Article)
March 1, 2002... David Beckham, England's football captain, has signed a 2 million [pounds sterling] deal with Marks & Spencer to promote a new children's clothing range and endorse the retailer's World Cup merchandise. The Sun

Transport for London has dropped M&C Saatchi.(Brief Article)
March 1, 2002... Transport for London has dropped M&C Saatchi, the agency temporarily awarded the account, from the shortlist for the 9 million [pounds sterling] congestion charge task. BMP DDB, Euro RSCG Wnek Gosper and TWBA-London will pitch for the task....

Britvic is axing its children's soft drink Juice Up ahead of a 12 million [pounds sterling] relaunch of Procter & Gamble's Sunny Delight rival.(Britvic Soft Drinks Ltd.)(Brief Article)
March 1, 2002... Britvic is axing its children's soft drink Juice Up ahead of a 12 million [pounds sterling] relaunch of Procter & Gamble's Sunny Delight rival. Juice Up was launched in June 2000 with a 1.5 million [pounds sterling] television campaign created...

Pearson, the publisher of the Financial Times, expects to raise up to 100 million [pounds sterling] from the sale of its financial magazines.(Brief Article)
March 1, 2002... Pearson, the publisher of the Financial Times, expects to raise up to 100 million [pounds sterling] from the sale of its financial magazines. Stephen Hill, the FT Group chief executive, has stood down "temporarily" to pursue a buy-out of the...

Trinity Mirror is warning that the sharp downturn in ad sales at its national newspapers has spread to its regional titles.(Trinity Mirror Digital Media Ltd.)(Brief Article)
March 1, 2002... Trinity Mirror is warning that the sharp downturn in ad sales at its national newspapers has spread to its regional titles. Ad sales at the group's national titles are expected to remain in the doldrums for at least six more months. The...

Kirch Media, the German communications company with debts of at least 4 billion [pounds sterling], is in talks with Rupert Murdoch's News Corporation.(Brief Article)
March 1, 2002... Kirch Media, the German communications company with debts of at least 4 billion [pounds sterling], is in talks with Rupert Murdoch's News Corporation in a bid to avert collapse. Murdoch owns 22 per cent of Kirch's loss-making pay-TV arm,...

News Corporation is to pay $930 million in cash and stock to WorldCom.(Brief Article)
March 1, 2002... News Corporation is to pay $930 million in cash and stock to WorldCom, the telecoms company, settling a dispute stemming from a failed attempt to build a US satellite TV platform. Financial Times

British American Tobacco is expected to withdraw from Formula One sponsorship before 2006.(Brief Article)
March 1, 2002... British American Tobacco is expected to withdraw from Formula One sponsorship before 2006. The company has poured an estimated 450 million [pounds sterling] into British American Racing since 1998 but the team has enjoyed little success on the...

The BBC governors are to be given more resources.(Brief Article)
March 1, 2002... The BBC governors are to be given more resources and greater access to external advice to help them make independent judgments on policy and performance. The move is seen as an attempt to pre-empt efforts to abolish the governors and bring the...

Peter Mandelson, the former Labour cabinet minister, has attacked the proposal that political parties be permitted to run TV ads.(Brief Article)
March 1, 2002... Peter Mandelson, the former Labour cabinet minister, has attacked the proposal that political parties be permitted to run TV ads. He claimed the public was fed up with "soundbite politics". Marketing

Clear Channel Entertainment, which organizes music tours for Madonna and owns a string of theatres, has called a review of its creative and media advertising accounts.(Brief Article)
March 1, 2002... Clear Channel Entertainment, which organises music tours for Madonna and owns a string of theatres, has called a review of its creative and media advertising accounts. The review is part of a push by the company to become the market leader...

Label creates 5m [pounds sterling] drive for Glamour.
March 1, 2002... Conde Nast releases a new burst of TV advertising for its handbag-sized glossy Glamour next week, as the battle for supremacy in the women's lifestyle market continues. The publisher has allocated a budget of almost 5 million [pounds...

Two leave Talkback for Serious Pictures after ad arm closes.
March 1, 2002... Graham Linehan, the writer and director behind some of the UK's most popular sitcoms, is joining Serious Pictures to direct commercials following Talkback's decision to close its commercials arm. Linehan has won a string of British Comedy...

McCann abandons Cobra's `Curryholic Dave' for `no pressure' theme.
March 1, 2002... Cobra is breaking the final link with its iconic Curryholic Dave advertising by moving away from the tube card medium that established the character. The lager brand launches an illuminated six-sheet poster campaign through McCann-Erickson...

Walters stars in AMV's UK launch ads for Glist.
March 1, 2002... Henkel has signed the comedy actress Julie Walters to spearhead its entry into the UK's dishwashing detergents market. The star has been drafted in to provide what the company calls a "human touch" to the launch TV campaign for Glist 3-in-1...

Clark McKay & Walpole appoints Bob Nash.
March 1, 2002... Clark McKay & Walpole has strengthened its creative offering by hiring Bob Nash, the former creative director of WWAV Rapp Collins. Nash joins Clark McKay & Walpole as the creative director. He will report to Steve Walpole, the agency's...

Euro RSCG uses three bears for Roses TV ad.(Brief Article)
March 1, 2002... The three bears of the children's fairy tale Goldilocks and The Three Bears discover a box of Roses chocolates as a thank you from Goldilocks in a new 1 million [pounds sterling] TV campaign from Euro RSCG Wnek Gosper, which dumps the brand's...

Cold Feet's director Mark Mylod to sign with Tomboy Films.(Brief Article)
March 1, 2002... Mark Mylod, the director of Cold Feet and The Royle Family, has signed to Tomboy Films. Mylod, who began directing in 1996, has worked with some of the UK's best comedy talent. He also has a strong commercials reel, with credits including...

Correction.(Correction Notice)
March 1, 2002... Admiral Car insurance has not appointed Inferno to handle its creative account, as was reported in Campaign's 11 January issue. In fact, Inferno is working on a project to produce a TV ad, but the account continues to be handled in-house....

AMV promotes Nicorette in Moulin Rouge-themed spot.
March 1, 2002... Nicorette is launching a fresh burst of TV advertising to sustain its market-leading position amid intensified competition provoked by the Government's decision to allow doctors to prescribe anti-smoking remedies. Abbott Mead Vickers BBDO...

Lexus rethinks 4x4 image with inserts by Andrews Alridge.(Brief Article)
March 1, 2002... Partners Andrews Aldridge has unveiled its first work for Lexus since winning the car account in October last year. The agency has created an insert to drive sales of Lexus' 4x4 vehicle, the RX300, and challenge perceptions of the 4x4...

Business performance league: 1 March.
March 1, 2002... Business performance league: 1 March Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

Is the future of digital interactive TV really bright? Alasdair Reid asks if the crisis within Kirch's media empire in Germany offers lessons for media owners within the UK digital TV market. (Forum).
March 1, 2002... At first glance, Leo Kirch and Rupert Murdoch seem poles apart. Kirch is Bavarian to his bootstraps and the cosmopolitan Murdoch (an Australian-American of Scottish descent, with a Chinese wife) is active on just about every continent on the...

Matthew Cowen was shocked by the fictional offerings inside the relaunched Erotic Review. (The Erotic Review: an expert's view).
March 1, 2002... Publisher The Erotic Review Frequency Monthly Circulation 19,000 Cover price 3.50 [pounds sterling] Full-page ad rate 1,950 [pounds sterling] Advertisers include La Fee Absinthe, Skoda, Coco de Mer, Eyestorm Gallery, Agent Provocateur Parfum...

Media choice.
March 1, 2002... Marc Caulfield, the managing director of Walker Brann Direct Media, picks the Art Fund's "Missing Picture" activity at Tate Modern. Client Art Fund Medium Ambient activity at Tare Modern Media planning Paul Walton and Shaun Moran at...

Promises but few big match nerves from new ITV signing: Brian Barwick must make a go of ITV's sport offering soon. (Headliner).
March 1, 2002... ITV's controller of sport, Brian Barwick, has recently been doing the rubber chicken circuit, spreading. the ITV Sports gospel to the media industry. Barwick, accompanied by some of his most high-profile converts including Des Lynam and...

New editor of The Times must find a role for the paper. (Perspective).
March 1, 2002... A word of warning. This column is about The Times so, to be like Caesar's wife, I must declare that I write a weekly column for its arch-rival, The Daily Telegraph (City pages, Tuesdays, if you're interested). With that out of the way,...

The SMS work that increased Cadbury's cut of a flat market: the appeal of SMS has given Cadbury a fresh marketing success. (Spotlight on: Cadbury).
March 1, 2002... It is not every day that you find the chief executive of a publicly quoted FMCG company talking excitedly about its digital marketing efforts. Digital, after all, is the sort of stuff that the marketing director usually delegates to some...

I-recall: dotcom weekly awareness survey. (New Media).(Statistical Data Included)
March 1, 2002... I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY Rank Site Agency/Media 1 AOL Mortimer Whittaker O'Sullivan/BBJ 2 Freeserve M&C Saatchi/Walker Media 3 First Direct ...

Web-watch: job sites. (New Media).(Brief Article)(Statistical Data Included)
March 1, 2002... WEB WATCH: JOB SITES Rank Site Address Latest monthly page impressions (millions) 1 Jobserve jobserve.com 19.2 2...

Man from the Pru picks adland's comeback kid: Roger Ramsden and Robin Wight aim to return the Pru to the top. (Newsmaker/Roger Ramsden).
March 1, 2002... Advertising's most excitable comeback kid has done it again. In characteristic style, WCRS's chairman, Robin Wight, and his team of seasoned pitch professionals pulled out all the stops to triumph over rival BMP DDB and lure the 20 million...

On the campaign couch ... with JB. (Close-Up).
March 1, 2002... Q I've got my eye on a bright young talent at a rival agency in town, but the problem is that their boss is a childhood friend of mine who wouldn't look too favourably on me poaching their rising star. How do I extricate the talent without...

The secret diary of an ad agency, aged one week: Sean Doyle of CDD recalls the ups and downs as the agency took its first steps. (Live Issue/CDD).
March 1, 2002... Background Walter Campbell, Sean Doyle, Dave Dye, Caspar Thykier and Natalie Bright resign from Abbott Mead Vickers BBDO in July. Across town, Alison Hoad packs her bags at Lowe. They all meet in an Italian agency's London headquarters to start...

Maverick moviemaker set to make a return to advertising: Lisa Campbell talks to the director who changed the look of British advertising. (Newsmaker/Ridley Scott).(Ridley Scott)(Brief Article)
March 1, 2002... He's a cigar-smoking multimillionaire, auteur of five box office hits and the man behind Apple's legendary" 1984", which some still dub "the best ad of all time". Yet surprisingly, Ridley Scott is not the arrogant Hollywood hotshot you might...

Are UK agencies willing to put freelancers on trophy clients? (Live Issue/Freelancing).(United Kingdom, Will Farquhar, Ian Ducker)(Brief Article)
March 1, 2002... The creatives Will Farquhar and Ian Ducker are perfectly clear about their intentions following their departure from Leagas Delaney this week. The two, famous for their work on the BBC and Adidas, are continuing their 21-year partnership on a...

A timely reminder in Cadbury results. (Opinion).(Cadbury Ltd., text messaging)(Brief Article)
March 1, 2002... As if the 3.7 per cent decline in above-the-line spend in 2001 (according to AC Nielsen MMS) wasn't enough, now the industry faces the likes of Cadbury's chief executive, John Sunderland, proudly attributing Cadbury's 12 per cent rise in...

Pru looking like a new Orange for WCRS. (Opinion).(Prudential Insurance Co. (United Kingdom), WCRS Group PLC)(Brief Article)
March 1, 2002... Some things never change. Take WCRS's rollercoaster performance; its trough in 2000, when it lost Orange and Carling, earned it a two in its Campaign school report, yet in 2001 its Vodafone and Vizzavi wins netted it a seven in the most recent...

Vallance shouldn't be given all the credit for Orange and Vodafone. (Charles Vallance).
March 1, 2002... Your front-page story about WCRS, Charles Vallance and 02 (Campaign, 22 February) was largely accurate (as is normally the case with your coverage of advertising issues). But it was wrong in two important respects that I would like to correct....

Thanks everyone who sent old computers to help autistic children. (Generosity).
March 1, 2002... Many people say that advertising is full of bastards. But, following the response to my Private View (Campaign, 1 February), I have to say that I'm not one of them. For those of you who didn't read it -- and who can blame you? -- in the...

Carlton's Kylie ad was refreshingly different reaction to award win. (Golden Elephant).(Brief Article)
March 1, 2002... How refreshing to see a media owner take the trade press seriously and make an effort to titilate Campaign's readers (Carlton Screen Advertising on pages 18-19, Campaign, 15 February). Okay, the glue sticking Kylie's spread was a cheap stunt...

Online media buying requires transparent figures for objectivity. (New-Media Buying).
March 1, 2002... Q. When is perception better than the reality? A. The Campaign Top 15 New-Media Buying Points. We were delighted to have made the top 15 new-media buying points survey (Campaign, 22 February), particularly as we are the only direct...

Bud Light's Elvis was a difficult ad 10 identify. (You Must Remember).(Brief Article)
March 1, 2002... I can't help but feel that you are guarding the prize for "You must remember" a little closely (Campaign, 15 February). The answers to the first two are simple enough: 1. Audi; 2. One2One. But the third, I imagine, is a little harder for most...

COI didn't warn roster shops off DTLR's pitch. (COI Communications).
March 1, 2002... With reference to the Live Issue on COI Communications (Campaign, 22 February), I feel it is very important to confirm that COI does not run a monopoly service for government, nor would we wish to. Any "allegations" that I warned COI roster...

Cowen on ... Lloyds TSB. (Opinion).
March 1, 2002... I'm not sure if Rainey Kelly Campbell Roalfe/Y&R is aiming to depose Abbott Mead Vickers BBDO as adland's celebrity endorsement specialist, but intentionally or not it's having a damn good run at it. To begin with there was Fay Ripley...

Stuart Elliot in America. (Opinion).
March 1, 2002... If people who need people are the luckiest people in the world, the people who run AOL Time Warner are luckier than the folks who dumped their Enron stock last spring. In this instance, we're talking about people who need People -- capital...

How I would rebuild HHCL: HHCL & Partners' client losses have taken it dangerously near the point where its credibility as a major agency player vanishes. But surely there is a hope of rescue for the agency that won Campaign's Agency of the Decade for the 90s? Caroline Marshall asked five observers, each with highly individual and successful records, for their ideas.
March 1, 2002... It is rare that an agency can come back from the misery that was HHCL in 2001, but for anyone experiencing more than a touch of schadenfreude -- keep it to yourself, it is misplaced. They were the first in a new breed that genuinely wanted to...

Private view.
March 1, 2002... So farewell then, Graham The Cow. Hapless 6 hermaphrodite herbivore. Boddingtons' (foot and) mouthpiece. And purveyor of bovine androgyny to the stars. Well, Des O'Connor. You've shuffled off this mortal coil and gone to A Better Place,...

James Best scuppers DDB's street cred with his ludicrious leather. (Diary).(Brief Article)
March 1, 2002... There are some networks which are in need of a major injection of credibility. Far be it from us to point them out publicly (but you know who you are). However, one network which normally lounges effortlessly on the right side of the line is...