Campaign articles from June 2012

Campaign archives from June 2012

UKTV Seeks Agency to Promote Shows
June 29, 2012... UKTV, which owns brands including Dave, Watch and Alibi, is on the hunt for a creative agency to handle advertising to support its US shows and original programming. The broadcaster, which spends pounds 5 million on advertising and uses Red...

Agencies Line Up for Pounds 5m Air NZ Media
June 29, 2012... Air New Zealand has launched a contest for its pounds 5 million media planning and buying arrangements, currently overseen by Walker Media. The review will be handled through AAR and Air New Zealand is looking to appoint an agency to provide...

Government Stands Firm on Adspend Freeze
June 29, 2012... The squeeze imposed on advertising campaigns by government departments since the Coalition took power in 2010 is to be made permanent. Francis Maude, the Cabinet Office Minister and 'gatekeeper', whose personal approval is needed for...

Ocado Launches Advertising Review
June 29, 2012... Ocado, the online grocer, has approached creative agencies to invite them to compete for an advertising brief. The brand is thought to be in the market for a shop to create a one-off campaign and its marketing team has approached agencies...

London Hunts Shop to Increase Visitors
June 29, 2012... London & Partners, the promotional agency for London, is holding a pitch for advertising activity to promote the capital after the Olympics. The organisation has shortlisted five roster and non- roster agencies to compete in a pitch this...

Project Verde Kicks off Pitch
June 29, 2012... Lloyds contacts agencies with ad brief for spin-off retail bank code-named Verde. Lloyds Banking Group has called a multimillion-pound pitch to create the advertising to support the launch of a new retail bank, dubbed Project Verde. The...

Editor's Perspective - Will AKQA Keep Its Spirit within WPP Behemoth?
June 29, 2012... On the terrace of the Martinez beach restaurant last Wednesday, where Campaign was lunching with McCann Erickson, the news spread like a mobile virus. The beeping of smartphones was followed by a rising murmur across the tables as word came in...

Follows Joins JWT as Strategy Chief
June 29, 2012... Her appointment ends eight-month search by the agency. JWT London has ended its eight-month search for a chief strategy officer by hiring Tracey Follows, VCCP's executive planning director, to fill the role. Follows will become the fourth...

Now Nets Habitat's Ad and Social Business
June 29, 2012... Habitat, the retailer owned by Home Retail Group, has hired Now to handle its advertising and social media account. The agency, which won the business without a formal pitch, will work on attempting to revive the Habitat brand. Home Retail...

LBi Names Islip UK Managing Director
June 29, 2012... LBi has promoted its client partner, Michael Islip, to UK managing director. Islip fills a vacancy that has existed since the previous managing director, Phil Gripton, was promoted to chief operating officer in January. In his new...

Creative Duo Yan and Luke Unveil Start-Up Shop Fabula
June 29, 2012... Yan Elliott and Luke Williamson, the former creative directors at WCRS, along with Sam Brookes, the former managing director at Wieden & Kennedy's Platform, have launched a start-up agency called Fabula. The shop, based on a barge in...

O2 Picks Tribal DDB for Digital Revamp
June 29, 2012... Tribal DDB has won a place on the O2 roster after landing the brief to revamp its entire digital presence. The agency, which won the account after an eight-way pitch, will be responsible for rebuilding all of O2's digital footprint -...

Air Malta in Media and Creative Review
June 29, 2012... Air Malta has launched a review of its advertising and media accounts in Europe, North Africa and the Eastern Mediterranean as part of a move to rebrand. The airline has issued a tender document to agencies stating that it is looking for an...

PHD Lands Bulk of Unilever Media Planning
June 29, 2012... Unilever is set to appoint PHD to handle the bulk of its pounds 3 billion global communications planning business. The appointment comes midway through a review of global media agency arrangements, which also includes buying in most markets....

Nationwide - Nationwide Values Campaign
June 29, 2012... Nationwide is launching a campaign by 18 Feet & Rising as a follow-up to its 'carousel' work last year. The three spots are set in a series of fantasy worlds inspired by pop-up storybooks. The campaign continues to use the line 'On your...

WPP's Brand Union and Digit Team Up
June 29, 2012... The WPP agencies The Brand Union and Digit are joining forces to offer clients brand strategy combined with technology expertise. The two companies, while not fully merging, will work together on shared global clients including Vodafone,...

Brands Sign Oliver C4 Placement Deal
June 29, 2012... Products from Uncle Ben's and Yeo Valley will appear in the new Jamie Oliver cookery series, Jamie's 15-Minute Meals, on Channel 4. The broadcaster has signed a product placement deal with the brands and Uncle Ben's, owned by Mars, will also...

DLKW Lowe Scoops Coral Ad Brief Ahead of Brand Activity
June 29, 2012... DLKW Lowe has won the advertising account for the retail bookmaker Coral. The agency won a pitch against M&C Saatchi. The business moves from Engine. The Gala Coral Group-owned brand put the ad business up for pitch in April ahead of a...

Rattle and Hunter Leave Aegis in Restructure
June 29, 2012... Aegis Media's Martyn Rattle and Malcolm Hunter are leaving their respective roles of chief client officer for global and integrated clients and chief client strategy officer for communications planning. The pair depart Aegis as part of an...

Nike - Voices
June 29, 2012... Nike puts the focus on female athletes in its latest TV campaign in the US, created by Wieden & Kennedy Portland, which recalls its 'if you let me play' work from 17 years ago that also celebrated women in sport The ad aims to celebrate how...

Gatwick Express - Express Tracks
June 29, 2012... Gatwick Express has launched 'Express tracks', a selection of bespoke musical compositions that provide the soundtrack to a passenger's journey free when customers buy their tickets at gatwickexpress.com. Created by VCCP, in partnership with...

Genius - 2012 Brand Campaign
June 29, 2012... Adam & Eve has launched a print campaign for Genius to introduce its range of gluten-free products to a wider audience. Genius, which was founded in 2009 by the chef Lucinda Bruce-Gardyne, has previously targeted people who are allergic to...

Cannes Review: Rival Backs Sorrell
June 29, 2012... In addition to the daily round of awards, Cannes provided a platform for some of the world's prominent advertising personalities to air their views and, with WPP's recent vote on remuneration still fresh in delegates' minds, the issue of...

Cannes Review: W&K Portland Glory
June 29, 2012... Wieden & Kennedy Portland was named the festival's Advertising Agency of the Year, beating Bartle Bogle Hegarty London into second place overall. W&K amassed the highest score for entries across the Cyber, Press, Outdoor, Film, Film...

Cannes Review: O&M Tops Networks
June 29, 2012... WPP's Ogilvy & Mather was crowned the Network of the Year after its agencies landed 83 awards across all categories, comprising one Grand Prix and 12 gold, 20 silver and 50 bronze Lions. Leading the way was its O&M China office, which...

Cannes Review: Palme d'Or to MJZ
June 29, 2012... The US production company MJZ won the Palme d'Or, which is presented to the best production company, beating the UK's Rattling Stick into second place. The award is contested by production companies that have at least ten films entered into...

Cannes Review: Wieden Honoured
June 29, 2012... Dan Wieden, co-founder and global executive creative director of Wieden & Kennedy, was recognised with the second Lion of St Mark award in recognition of his 'long and outstanding contribution to creativity'. The award came the day after...

Cannes Review: UK Winners 2012
June 29, 2012... Agency Grand Prix Gold Silver Bronze Bartle Bogle Hegarty 1 5 16 5 Manning Gottlieb OMD 1 CHI & Partners 4 1 1...

Cannes Review: Sustainability, and Change, on the Lips of Cannes Crowd
June 29, 2012... If there was a mood to be captured from the eternal shuffling between meetings and wine glasses along La Croisette last week, it's perhaps one of mild bafflement: so much to see, so much to do, and does it all mean the really bad times are over?...

The Week: WPP's AKQA Acquisition Could Lead to Further Digital Deals
June 29, 2012... Analysts are predicting that WPP's dollars 540 million move to acquire AKQA will trigger a wave of consolidation in the digital sector. AKQA's rival digital agency LBi has issued a statement confirming that it has 'commenced initial...

The Week: Quotes of the Week
June 29, 2012... 'The problem we have at the moment is Cannes used to be the World Cup of advertising because of the qualification and the result of the juries and, at the moment, I don't have a feeling we are at the World Cup of advertising because a lot of...

The Week: Advertising News - Pendleton Stars in EDF Spot
June 29, 2012... EDF, the owner of its UK subsidiary EDF Energy, is launching a multimillion-pound London 2012 campaign across Europe to highlight its role in 'powering' the Olympics. The TV campaign for the event's official electricity supplier will use the...

The Week: Advertising News - Kerry Foods Tweaks 'Bum' Ad
June 29, 2012... Kerry Foods has cut the scene featuring a farmer's bottom from its controversial 'as nature intended' ad for Richmond Ham after a deluge of complaints to the Advertising Standards Authority. The final scene of the ad, created by Quiet Storm, has...

The Week: Advertising News - Drinkaware Rethinks Digital
June 29, 2012... Drinkaware, the alcohol education charity, plans to relaunch its website later this year in an attempt to provide a 'seamless' experience for users across mobile, tablet and PC. It has appointed the digital agency TH_NK to refresh its digital...

The Week: Advertising News - EasyJet Soothes Football Fans
June 29, 2012... EasyJet took advantage of the England team's loss to Italy at Euro 2012 with a tongue-in-cheek press ad for its cheap fares to Europe. The ad, created by VCCP, uses the messaging from easyJet's pounds 50 million brand campaign, which aims to...

The Week: Media News - ITV to Net Euro 2012 Windfall
June 29, 2012... Media agencies estimate ITV could make pounds 12 million to pounds 15 million in TV advertising revenue from Euro 2012, as brands extend campaigns running during football matches to the rest of the schedule The TV ad market is expected to be up...

The Week: Media News - Axiom Media Opens Its Doors
June 29, 2012... Axiom Media, a sales house representing a number of UK and international media owners including UTV, STV, Hellomagazine.com and RT, is launching this week. Axiom is backed by the Spanish media company Hola, the owner of Hello! magazine, and is...

The Week: Media News - Mindshare Links with Google
June 29, 2012... Mindshare and Google have teamed up to launch Mobile Garage, a joint venture designed to help Mindshare's global client base harness Google's mobile expertise. Mobile Garage will set up mobile hubs around the globe - initially in New York,...

The Week: Media News - DMA Sets Up Search Council
June 29, 2012... The Direct Marketing Association is launching a 'search council' to recognise the crossover of the digital marketing channel into the territory of direct response marketing. The council includes representatives from search engines, media owners,...

The Week: Media News - Ocean Expands Portfolio
June 29, 2012... Ocean Outdoor has created four large-format digital and banner sites in Manchester as part of its top-ten UK cities growth plan. Two digital sites, the Portland Tower and the Media Wall@Printworks, have been unveiled. The other two sites are...

The Week: Branding News - Unilever Aligns Marketers
June 29, 2012... Unilever is testing new marketing approaches that bring its global brand team members together, in order to develop ideas under its 'more magic, less logic' positioning. As part of the 'crafting brands for life' marketing strategy outlined by...

The Week: Cruickshank Departs Lida to Head Up Wunderman UK
June 29, 2012... Mel Cruickshank, the chief executive of Lida, has been poached by Wunderman to lead its UK operation. Cruickshank replaces Brendan Tansey, who is moving to an unspecified role within WPP, and becomes the president of Wunderman UK and a member...

The Week: Quotes of the Week
June 29, 2012... 'It was overblown. People think we were out to get Facebook. That's not true. We have a great relationship and put a lot of money into it And we have a pretty big budget and developed a lot of content.' - Joel Ewanick, the General Motors global...

The Week: Advertising Reviews - St Luke's Nets Shop Direct Job
June 29, 2012... Shop Direct, the retailer, has appointed St Luke's to handle the advertising on its Very and Littlewoods brands. VCCP, which previously handled the Very business, declined to repitch for the account Contagious Content, the previous incumbent on...

The Week: Media Reviews - Mindshare Wins Sony Media
June 29, 2012... Sony Music Entertainment has awarded its pounds 10 million media planning and buying account to Mindshare after a final pitch against MEC and the incumbent, Manning Gottlieb OMD. The appointment ends Sony Music Entertainment's 13-year...

The Week: People News - Rich Takes A&N MD Position
June 29, 2012... The Daily Mail publisher A&N Media has promoted Marcus Rich, the deputy managing director of Mail Newspapers, to the new role of commercial managing director of A&N. Rich will take up his new role immediately and report to Kevin Beatty,...

The Week: People News - Travelocity Appoints Bartlett
June 29, 2012... Travelocity, which owns Lastminute.com, has recruited Sarah Bartlett as its first chief marketing officer to oversee its portfolio of brands after a restructure. Bartlett, who joins from Ask.com, took up the role last week. She will be...

The Week: People News - LBi Picks Monks for Social
June 29, 2012... The digital agency LBi has recruited John Monks to lead a social business design unit that aims to help businesses 're-engineer' themselves and take better advantage of emerging digital technologies within their advertising. Anil Pillai, the UK...

The Week: City News - Adam & Eve 2011 Profits Soar
June 29, 2012... Adam & Eve's profits increased by 122 per cent in 2011 to around pounds 3 million, while its revenue leapt by 71 per cent. The growth came from an improved profit margin of 36.2 per cent, according to a report by Marketing Services Financial...

The Week: City News - Global Radio Acquires GMG
June 29, 2012... Global Radio, the owner of the Heart and Capital brands, has confirmed the purchase of Guardian Media Group's GMG Radio business, the owner of Real and Smooth Radio, for a sum understood to be in the region of pounds 50 million. GMG Radio will...

The Week: City News - OFT Probes Instagram Deal
June 29, 2012... The Office of Fair Trading has launched a probe into Facebook's proposed dollars 1 billion acquisition of the photo-sharing service Instagram to determine whether the merger will prevent photos being uploaded to rival sites such as Twitter. The...

Pitch Update
June 29, 2012... WCRS has managed to wangle itself a late invite on to the pounds 5 million Warburtons bun-fight. The client was keen to see at least three agencies after M&C Saatchi and Abbott Mead Vickers BBDO were knocked out and withdrew respectively, so...

New-Business Rankings 29 June 2012
June 29, 2012... NEW-BUSINESS RANKINGS 29 JUNE 2012 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Close-Up: And the Grand Prix Goes To
June 29, 2012... Jury members discuss the campaigns that took home the top awards at this year's Cannes International Festival of Creativity. FILM Mick Mahoney executive creative director, Euro RSCG London Contrary to popular belief, there appeared to...

Close-Up: Do Shock Tactics Work in Retail Ads?
June 29, 2012... Has Harvey Nichols damaged its brand or are its ads enlivening a bland sector, John Tylee wonders. Is Harvey Nichols really as desperate as the models in its latest campaign, who appear to be suffering bladder malfunctions at the prospect of...

Close-Up: Why We're Loving ... Jason Delahunty Senior Producer, Alex Mathieson Director, 4creative
June 29, 2012... WHY: E4 is promoting its new musical-comedy sitcom, The Midnight Beast, with a live ad filmed in front of 100 fans today (Thursday). It involves four set changes, costume changes, dancers and five camera rigs. The 4Creative duo Delahunty and...

Media Perspective: While Creatives Are Nostalgic at Cannes, Media Looks Forward
June 29, 2012... For those who missed Cannes, and for those at Cannes who missed the seminar in which Sir John Hegarty and Dan Wieden discussed '30 years of creative chaos' at Bartle Bogle Hegarty and Wieden & Kennedy, you missed a piece of ad history. As...

Media Forum: Is Media Owner Data Sound?
June 29, 2012... Can agencies trust data supplied by media owners, Alasdair Reid asks. News International, which this month released 'snapshot' big-picture audience figures for its brands, is not the first company to remind agencies that media properties now...

Media Headliner: Zeebox on a Mission to Revolutionise TV Viewing
June 29, 2012... The co-founder of the social TV app Ernesto Schmitt believes it can change the TV advertising model. Ernesto Schmitt, the co-founder of the social TV app Zeebox, is the Arnold Schwarzenegger of media. At six foot, four inches tall, he is a...

Media Perspective: Writers and Serious Commenters Saved from the Angry Mob
June 29, 2012... I've been doing this column longer than many of you have had careers so, occasionally, someone will ask me for advice about writing. I generally tell them three things. Be on time with your copy. Don't start too many sentences with 'and'. And...

Media: All about ... Cannes Media Lions
June 29, 2012... Being on the judging panel was an experience, according to Alex Altman. Music can change the world, because it can change people (Bono said that). But what about advertising - can it change the world? The Cannes Lions are the very pinnacle...

Media: Things We Like
June 29, 2012... Doritos' Twitter promotion The recent Twitter4Brands event showed how brands such as Kraft and Absolute Radio have been using Twitter for campaigns. This week, we are enjoying the Promoted Trend on Twitter for Doritos. What we liked was the...

Media: Double Standards - Will It Be Possible to Bid for All Media in Future?
June 29, 2012... As media agencies launch their own trading desks and ramp up their online biddable media expertise, what does this mean for media buying as we know it? BEN WOOD MANAGING DIRECTOR, IPROSPECT - Is auction-based trading the future of all...

Perspective: UK Creative Industry Shouldn't Forget Its Superpower Status
June 29, 2012... Even the most frequent visitor to China cannot fail to be taken aback by the scale and pace of change in the world's second-largest economy. The frenetic development of roads and buildings, imposing skyscrapers, luxury malls, traffic jams and...

On the Campaign Couch ... with JB
June 29, 2012... Q: I've just started a new job as the marketer of an FMCG brand with a reasonably chunky marketing budget. My predecessor appointed a new agency just months before he was, ahem, let go. I don't like the agency he appointed, primarily because...

Best of the Blogs
June 29, 2012... REPEATS OF THE JEREMY KYLE SHOW This year, the jurors at the Media Lions not only had to suffer the torture of being holed up in a room for six days watching countless media case studies, there was also a stand-up row. Not unusual, you...

On the Creative Floor - Droga5
June 29, 2012... A bright and open office space allows for a shared sense of purpose, drawing everyone into the creative process while still fosteing a keen sense of competition, David Droga says. We didn't plan for our creative space to become what it has...

The Work: Private View
June 29, 2012... CREATIVE - Dave Buonaguidi, founder and chief creative officer, Karmarama I saw a cropped version of this ad the other day and I got so annoyed I cancelled all meetings, rushed home and kicked my dog right up his arse 'What happened!' I...

Diary: Water-Cooler Monitor
June 29, 2012... What topics has the industry been discussing this week? The talk Time spent WPP's acquisition of AKQA. There's little doubt that 1 hr 10 mins the holding company has bought a strong...

Diary: Pick of the Week - Wieden & Kennedy London's, Honda
June 29, 2012... Ian Darby is impressed by Wieden & Kennedy London's 'the more we look, the more we learn' Honda campaign: 'Honda's work to support Channel 4's documentaries leaves the viewer curious to see the next one. The 'more we look' line is a smart...

Diary: Turkey of the Week - BETC Euro RSGG, Peugeot
June 29, 2012... The new Peugeot ad by BETC Euro RSCG underestimates its audience, according to Anne Cassidy: 'Here's a rough idea that didn't get polished up by the time it reached TV. A man takes delivery of his 'body' (ie. an uninhibited version of...

Diary: When the Old Guard Meet the Newbies
June 29, 2012... Still harbouring feelings of self-loathing? If so, this reminder of antics in the South of France last week won't help. This year seemed bigger and sweatier than ever. Like sports day at a progressive school, everyone was a winner. There are...

HMRC Reviews Pounds 3m Comms Planning Task
June 22, 2012... HM Revenue & Customs is reviewing its pounds 3 million communications planning account, currently held by PHD and Hypernaked. Agencies have until 3 July to express an interest in the brief and the government department expects to appoint...

UK Shops Tipped for Cannes Film Golds
June 22, 2012... UK agencies are expected to perform strongly in the Film category at this year's Cannes Lions International Festival of Creativity, with well-placed delegates tipping UK work for 'several golds'. Entries including Adam & Eve's 'the long...

Asda Launches Contest for Digital Account
June 22, 2012... Asda is reviewing a significant chunk of its digital advertising account. The supermarket giant has approached a number of agencies about the digital business, which will include all of its services outside its core grocery activity. This...

National Trust Hires Lida for Pounds 5m Direct
June 22, 2012... Lida has landed the estimated pounds 5 million National Trust direct marketing account. The M&C Saatchi group agency won the business after a competitive pitch against EHS 4D and Elvis. The review process, conducted by Agency Insight,...

Cancer Research Calls Pitch
June 22, 2012... Agencies line up for Race for Life advertising as charity looks for fresh approach. Cancer Research UK is holding a review of its Race for Life advertising business. The charity has shortlisted a number of agencies ahead of a pitch...

Editor's Perspective: Exceptional Work Must Also Break Boundaries
June 22, 2012... 'You must rush through the crowd like a cannon ball or creep through it like a pestilence.' This is the formula for success espoused by the Victorian rotter, forger and thief Charles 'The Scratch' Becker, as quoted in Ben Macintyre's book The...

Publicis Chemistry Names Welsh CEO
June 22, 2012... Reshuffle also sees the managing director, Jason Foo, depart. Publicis Chemistry has confirmed the appointment of Mike Welsh as its chief executive as part of a management restructure that also sees the departure of the managing director,...

P&G Funds C5 Show in Regeneration Project
June 22, 2012... Procter & Gamble is investing in ad-funded programming as part of its P&G Capital Clean Up campaign. The official Olympic sponsor has funded the production of The Big Celebrity Clean Up, a Channel 5 makeover programme that features...

Campaign Names Award Jury Heads
June 22, 2012... Campaign has extended the entry deadline for the Big Awards to 29 June and announced the six jury heads who will support the chair of judges, Paul Brazier. They are Darren Bailes, the executive creative director at VCCP (film); Daniel Bonner,...

Cannes Week: MG OMD Triumphs
June 22, 2012... Manning Gottlieb OMD scooped the Grand Prix in the Media Lions, boosting the UK's tally of Grands Prix on the Monday and Tuesday of the festival to two. The agency triumphed for its 'Google voice search' activity on behalf of Google, which...

Cannes Week: Outdoor Gold for CHI
June 22, 2012... There were two Grands Prix awarded in the Outdoor Lions at Cannes, with Ogilvy Shanghai and Jung von Matt picking up the honours. Ogilvy Shanghai won for '#cokehands' on behalf of Coca-Cola and Jung von Matt for 'the invisible drive' campaign...

Cannes Week: Mobile Skills Alert
June 22, 2012... UK agencies need to improve their skillsets in mobile, according to Peter Sells, the head of mobile at Bartle Bogle Hegarty and Mobile Lions jury member. Sells said UK agencies, which won one gold and four bronze Lions in the inaugural year...