Campaign articles from June 2010

Campaign archives from June 2010

Slim pickings at Cannes for UK shops.
June 25, 2010... Press and Cyber categories offer some cheer after a disappointing week in which UK agencies struggled to make shortlists. A strong performance by UK agencies in the Press category has gone some way towards redeeming an otherwise poor showing...

W&K's Old Spice ad tipped for Film slot.(Wieden & Kennedy Portland)(Brief article)
June 25, 2010... The rejuvenation of the once-ridiculed Old Spice advertising could be complete by the weekend if Wieden & Kennedy Portland's 'the man your man could smell like' TV spot takes the Grand Prix in the Film category. The ad, which sees the...

CBS hit by ad slump on Tubes contract.(CBS Outdoor)(London Underground)(Brief article)
June 25, 2010... Amid speculation that CBS Outdoor is anxious to renegotiate its contract with London Underground, figures show that while Tube ad revenues have declined by 5.5 per cent over the past four years, the amount paid by CBS to Transport for London has...

Revealed: 'diabolic' Flake ad that never was.(Brief article)
June 25, 2010... It's a brand famous for the strapline 'tastes like chocolate never tasted before', and now Campaign can reveal an ad like no Flake ad ever before that was dumped before it could be aired. The spot, created by Saatchis and directed by Jonathan...

MCBD drops out as Benecol calls pitch.
June 25, 2010... The Johnson & Johnson-marketed Benecol is reviewing its advertising account. The pitch is being run through Agency Insight and consists of the Benecol-branded food range, such as margarines, yogurts, milk and olive oil, designed to lower...

Perspective: AMV leads British pack as UK has quiet Cannes.(Abbott Mead Vickers BBDO)
June 25, 2010... If you put me up against a wall and asked me what I thought of Abbott Mead Vickers BBDO's creative work right now, I'd shuffle my feet and say lots of soft things such as 'OK', 'not bad' and 'fine'. Not 'exciting', not 'inspiring', not...

Savage quits M&C for solo business.(M&C Saatchi London)(Tiger Savage)(Brief article)
June 25, 2010... Leading art director launches brand and ad consultancy. Tiger Savage, the deputy creative director and head of art at M&C Saatchi, has quit the agency after 11 years to start her own business. Called Tiger's Eye, the venture is a brand...

Andy Zonfrillo nets Group M global role.(Brief article)
June 25, 2010... Andy Zonfrillo, the head of Mindshare's Exchange trading unit in the UK, has been appointed the global head of pricing at the agency's parent company, Group M. Based in London, he will report to Group M's head of trading, Jurgen Blomenkamp....

WDCS Don't let them lift the whaling ban.(Whale and Dolphin Conservation Society )(Brief article)
June 25, 2010... The model Alice Dellal stars in a hard-hitting online campaign for the Whale and Dolphin Conservation Society (WDCS) that protests against the proposed lifting of the commercial whaling ban. The ban has been in place for the past 24 years and...

Cannes Week: AMV leads the Brit pack in Cannes.(Abbott Mead Vickers BBDO )(Brief article)
June 25, 2010... Abbott Mead Vickers BBDO was named Direct Agency of the Year and won two gold Lions. It was the only UK agency to pick up a Direct award this year. AMV continued its strong form at the festival thanks to its campaigns for Walkers Crisps,...

Cannes Week: Another quiet year.(Brief article)
June 25, 2010... Now in its 57th year, the Cannes Lions International Ad Festival claims to be the 'most exciting, action-packed and must-attend event' in the industry's calendar, and with more than 8,000 delegates from some 90 countries, Cannes 2010 certainly...

Cannes Week: Two win Outdoor.(Brief article)
June 25, 2010... Anomaly New York's 'Be stupid' work for Diesel was one of two campaigns that were awarded a Grand Prix in the Outdoor category at this year's Cannes Lions. The work, which showed people taking on foolish stunts, picked up the top prize due to...

Cannes Week: Lacklustre radio.(Brief article)
June 25, 2010... No agency produced work good enough to win the Radio Lions Grand Prix this year, despite an overall rise in the number of entries and the relatively low costs involved in production. The 16-strong judging panel of the Radio Lions, led by the...

Cannes Week: AMV in Media gold.(Abbott Mead Vickers BBDO )(Brief article)
June 25, 2010... Australia's Leo Burnett was awarded the Media Lions Grand Prix as the notable bright light in a category particularly hit by the recession. The agency took the top prize for its work for Canon Australia's Eos DSLR cameras. But there was some...

Cannes Week: The UK's DM crisis.(direct marketing)(Brief article)
June 25, 2010... Despite AMV's success in the category, the UK's direct marketing industry is struggling to keep up with its foreign counterparts, the UK members of the Cannes Lions' Direct jury have said. Just one UK agency won a Lion in the category,...

Cannes Week: More joy for AMV.(Abbott Mead Vickers BBDO)(Brief article)
June 25, 2010... Abbott Mead Vickers BBDO scooped two silver Lions and a bronze in the Promo & Activation category at this year's festival. The agency picked up the awards for its 'sandwich' work for Walkers Crisps, in which the brand held a...

The Week: Post Office puts Mother on alert with ad agency review.(Brief article)
June 25, 2010... The Post Office is holding a statutory review of its pounds 12 million advertising business, currently held by Mother. The company has issued a formal OJEU, with agencies asked to reply with a request for participation by 16 July. A pitch...

The Week: Quotes of the week.(Quotation)
June 25, 2010... 'The most cost-effective way for us to get the numbers is to reduce price. It will only cost the Mirror - let's work it out - a million copies, so 35p times a million is 350 grand a day... that's pounds 100 million a year.' - Richard...

The Week: Advertising News - Littlewoods turns to Coleen.
June 25, 2010... Littlewoods has signed up Coleen Rooney as its brand ambassador The wife of the Manchester United and England footballer Wayne Rooney will star in a TV and online ad campaign that was created by Leo Burnett and will first air this autumn. The...

The Week: Advertising News - Vodafone launches F1 viral.
June 25, 2010... Vodafone has distributed a viral video featuring the Formula One drivers Jenson Button and Lewis Hamilton. In the ad, created by Bartle Bogle Hegarty, the McLaren Mercedes team-mates and Drivers Championship rivals attempt to build a racing...

The Week: Advertising News - Trio push Iceland tourism.
June 25, 2010... Brooklyn Brothers and Omnicom Group's M2M have partnered the Icelandic agency Islenska to create a pounds 2 million online, radio and print campaign promoting the 'Inspired by Iceland' tourism initiative. Funded by a consortium that includes...

The Week: Advertising News - Weetabix in Toy Story drive.(Brief article)
June 25, 2010... The breakfast cereal brand Weetabix is embarking on a campaign to support its tie-up for the forthcoming Disney Pixar movie Toy Story 3. The work goes live on 1 July, ahead of the film's release on 23 July Activity includes a TV ad by WCRS,...

The Week: Advertising News - Uniqlo involves Tweeters.(Fast Retailing Company Ltd.)(Brief article)
June 25, 2010... The Japanese clothing brand Uniqlo has devised a Twitter-based campaign entitled 'Sportweet' to promote its summer sportswear collection. By entering their Twitter username at a dedicated Sportweet website, consumers' Tweets will be...

The Week: Media News - E.ON extends FA Cup deal.(Football Association Challenge Cup)(Brief article)
June 25, 2010... The utilities company E.ON has extended its sponsorship of the FA Cup by one year, reversing a decision made last September to withdraw from its involvement with the tournament in 2010. The new 12-month deal, reported to be worth pounds 10...

The Week: Media News - BT ready to show Sky Sports.(British Sky Broadcasting Group PLC)(Brief article)
June 25, 2010... Ofcom has paved the way for BT to offer Sky Sports 1 and Sky Sports 2 on digital terrestrial TV by approving the use of spectrum capacity freed up by the digital switchover for the two sports channels. Back in March, the broadcasting...

The Week: Media News - Bauer wins five radio awards.(Bauer Media )(Brief article)
June 25, 2010... Bauer Media walked away with five gongs from last week's Arqiva Commercial Radio Awards. Bauer won Radio Station of the Year for Hallam FM, Feature of the Year, the Radio Marketing Award and Presenter of the Year in two categories Nick...

The Week: Media News - Standard to boost print run.(London Evening Standard )(Brief article)
June 25, 2010... The London Evening Standard has confirmed that it plans to increase its distribution by an extra 100,000 copies from October - a year after the Alexander Lebedev-owned title ditched its 50p coverprice. Executives at the newspaper had...

The Week: Media News - GQ cover lauded at Maggies.(Brief article)
June 25, 2010... GQ's September 2009 issue featuring Sienna Miller has won Best Cover of the Year, as well as Best Fashion Cover, at the national Maggies awards. The Miller cover was described by judge Jim Bilton, the managing director of Wessenden Marketing,...

The Week: Media News - MEN's ad sales move to Amra.(Manchester Evening News )(Brief article)
June 25, 2010... Ad sales for the Manchester Evening News and its publisher's 20 weekly newspapers will move to Amra, the Trinity Mirror-owned sales house for regional publications, from 5 July. Trinity Mirror acquired MEN Media as part of the deal to buy GMG...

The Week: Media News - BSkyB shifts Sky Sports News.(British Sky Broadcasting Group PLC)(Brief article)
June 25, 2010... BSkyB is planning to pull its Sky Sports News channel from free-to-air TV and replace it with a time-shifted version of its existing Freeview channel, Sky3. The move, scheduled for later this summer, is a further step towards a...

The Week: Media News - NME airs on Freesat and Sky.(NME TV)(Brief article)
June 25, 2010... The IPC TV channel NME TV has been made available to users of the free-to-air digital platform Freesat and through a Sky subscription. The music channel, which broadcasts news, chart information and artists' promotional videos, will be...

The Week: Abraham to cull senior management in C4 restructure.(David Abraham)(Channel 4)(Brief article)
June 25, 2010... Channel 4 is to cut its senior management by a quarter as part of a restructure announced by the new chief executive, David Abraham. The channel will combine its commissioning and creative activities for TV and online into a single...

The Week: Quotes of the week.(Quotation)
June 25, 2010... 'Although this has meant some brave decisions for our business, these changes considerably strengthen our company by providing listeners with higher quality programming and our customers with a far superior service.' - Ashley Tabor, the...

The Week: City News - GMG in digital radio swoop.(Guardian Media Group)(Brief article)
June 25, 2010... UBC Media, the multimedia content and services company, has sold its stake in the digital radio multiplex operator MXR to Guardian Media Group. GMG has paid pounds 136,000 in a cash deal that involves a one-off dividend payment from MXR of...

The Week: People News - TMG names marketing chief.(Telegraph Media Group promotes Graham Horner)(Brief article)
June 25, 2010... Telegraph Media Group has promoted the loyalty director, Graham Horner, to the role of marketing director. Horner will take responsibility for brand campaigns and sales promotions, in addition to his existing remit covering TMG's loyalty...

The Week: People News - Lane Fox retains Govt role.(Martha Lane Fox)(Brief article)
June 25, 2010... The Government has retained Martha Lane Fox in the digital inclusion champion role she was given in June last year. The co-founder of Lastminute.com was hired by the previous Labour government to help make the internet available to the 17...

The Week: People News - Hirschhorn leaves MySpace.(Jason Hirschhorn)(Brief article)
June 25, 2010... The MySpace co-president Jason Hirschhorn has left the social networking site only five months after a restructure that resulted in the departure of the chief executive, Owen van Natta. Hirschhorn will return to New York, leaving fellow...

The Week: People News - Freeview appoints Leach.(Sue Leach )(Brief article)
June 25, 2010... Freeview has hired the BBC's Sue Leach as its marketing communications director. Leach replaces Tim Hunt, who left Freeview in March to join Project Canvas, and will report to the managing director, Ilse Howling. Leach joined the BBC in 2002...

The Week: People News - Coe backs BP for Games.(Sebastian Coe)(Brief article)
June 25, 2010... The London 2012 chairman, Sebastian Coe, has come out in support of BP, stating that the beleaguered oil company remains a 'trusted partner' of the Games despite the crisis in the Gulf of Mexico. Speaking at a promotional event for the London...

The Week: People News - DeCourcy departs TBWA.(Colleen DeCourcy)(Brief article)
June 25, 2010... The TBWA global chief digital officer, Colleen DeCourcy, is leaving the agency after three years. DeCourcy joined TBWA\New York in 2007 after being poached from JWT, where she was the executive creative director. She was responsible for...

The Week: People News - Lord Burns to chair IPA jury.(Institute of Practitioners in Advertising)(Brief article)
June 25, 2010... The Channel 4 chairman, Lord Burns, will chair the judges at this year's IPA Effectiveness Awards. David Golding, the founding partner of Adam & Eve, will be the convenor of judges and Marie Oldham, the head of strategy at MPG, will be...

The Week: People News - Coleman joins IPC Media.(Dan Coleman)(Brief article)
June 25, 2010... IPC Media has recruited Dan Coleman to its advertising team as one of three strategic business development directors. Coleman moves from Mindshare, where he was the UK business director for four years. He will now work with IPC's sales and...

The Week: People News - Blackburn exits Skype.(Juliet Blackburn)(Brief article)
June 25, 2010... The Skype director of consumer marketing, Juliet Blackburn, has left the company after just six months in the role. At Skype, she oversaw global marketing strategy and reported to the vice-president and general manager of consumer business...

The Week: International News - 'Racist' World Cup ad pulled.(Sportsbet.com.au)(Brief article)
June 25, 2010... A World Cup ad in Australia for the online bookmaker Sportsbet.com.au has been pulled after complaints that it was racist. The ad, created in-house, features a group of Australian football fans, known as Socceroos, at a language class in...

The Week: International News - Bavaria popularity surges.(Brief article)
June 25, 2010... Bavaria, the brewer behind an ambush marketing stunt at the Fifa World Cup, has achieved a dramatic rise in consumer awareness. Bavaria.com, which previously had no measurable traffic, was the fifth-most-visited beer website in the UK on...

The Week: International News - WPP lands Mazda in the US.(Brief article)
June 25, 2010... The car manufacturer Mazda has moved its dollars 152 million US advertising account into WPP, according to reports. The business was handled by Doner, which pitched for the account along with DDB Los Angeles and Crispin Porter & Bogusky....

The Week: Advertising Reviews - Jose Cuervo turns to Albion.
June 25, 2010... The tequila-maker Jose Cuervo International has appointed Albion to develop cross-platform marketing that could herald a shift from its 'party' image. The resulting work will run in selected markets outside the US and Mexico, including the UK,...

The Week: Advertising Reviews - TGA wins Race for Life brief.(Brief article)
June 25, 2010... Cancer Research UK has appointed The Good Agency to handle its annual Race for Life campaign in 2011. Advertising duties for the campaign are put up for grabs every year, but have been handled by Rapp since 2004. TGA beat the incumbent and two...

The Week: Digital Reviews - VCCP nets O2 digital account.(Brief article)
June 25, 2010... O2 has appointed VCCP to handle its pounds 15 million digital business, after a pitch against Profero, R/GA and the incumbent, Agency Republic. The mobile network was one of VCCP's founding clients and it has handled the brand's advertising...

Pitch Update.(Brief article)
June 25, 2010... It's all gone a bit quiet on the Santander pitch. We understand that ISBA and Santander have parted ways and the pitch is now being managed by Santan-der's in-house procurement team. The group had meetings with agencies two weeks ago and,...

New-Business Rankings: 25 June 2010.(Company rankings)
June 25, 2010... NEW-BUSINESS RANKINGS 25 JUNE 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: ZenithOptimedia win the Grand Prix.(Brief article)
June 25, 2010... ZenithOptimedia took the Grand Prix at this week's Thinkbox TV Planning Awards for its work for O2's 'load and go' campaign, with Channel 4's Hollyoaks also picking up the Best Use of TV for the same campaign. Other top prizes went to...

Hotline: Interpublic admits discrepancies.(Brief article)
June 25, 2010... Interpublic has admitted it has discovered 'process deficiencies and potential discrepancies' in financial transactions at its Lowe & Partners subsidiary between 1999 and 2006. Lowe has written to suppliers requesting confirmation of any...

Hotline: RPM appoints E.ON.(Brief article)
June 25, 2010... RPM has been appointed by E.ON to handle its experiential account. The agency will be responsible for managing and implementing E.ON's experiential strategy and will kick off this activity with the Talking Energy Live tour, where members of...

Hotline: Appointment at iD Experiential.(Brief article)
June 25, 2010... Andrew Marsden, the former marketing director of Britvic and past president of the Marketing Society, has been appointed non-executive chairman of the experiential marketing agency iD Experiential. Its clients include PepsiCo, Nestle and...

Hotline: Channel 4 breaks even during 2009.(Brief article)
June 25, 2010... Record profits from digital media and rigid cost control helped Channel 4 break even during 2009 despite losses on the core channel and ad revenues falling 10.5 per cent, according to the broadcaster's annual report published this week. The...

Hotline: City AM promotes deputy sales director.(Brief article)
June 25, 2010... City AM, the free business title, has promoted the deputy sales director, Harry Owen, to the role of commercial director. Owen, who previously worked at Express Newspapers, has been at City AM since its launch in 2005. -------------------- ...

Hotline: Vizeum scoops Zoopla.co.uk account.(Brief article)
June 25, 2010... Vizeum has scooped the pounds 5 million media planning and buying account for the property website Zoopla.co.uk in a pitch against Arena Media and PHD. VCCP was awarded the creative account for the site last month. -------------------- Did...

Hotline: Appointment at Starcom MediaVest.(Brief article)
June 25, 2010... Starcom MediaVest has appointed Rian Carstens to the new role of group search director. He will oversee the agency's paid and natural search teams as well as assuming responsibility for search best practice across the EMEA region. ...

Hotline: Geronimo appoints creative director.(Brief article)
June 25, 2010... Geronimo has appointed Jason Andrews as its new creative director Andrews joins from the online service Emortal. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more...

BIGging up British: Radio.
June 25, 2010... As the chairman of the radio jury, I have a terrible confession to make. The thing is, radio advertising and I have a bit of an awkward relationship. Whatever sexual chemistry we once had between us is long gone, and we haven't been on...

Close-Up: Google shows adland the new tools of its trade.
June 25, 2010... The company hasn't always been regarded as a friend of the ad industry. But there's no doubt that wooing agencies is now top of its agenda. So what did adland execs make of their invitation to get close to the digital giant at last week's Google...

Close-Up: The Advocates - From 'middle-class grocer' to quality provider.
June 25, 2010... The Waitrose managing director, Mark Price, reveals how the chain plans to sell good food to more people. Listening to Mark Price rattle off the plans Waitrose has under its counter - from carving out a substantially bigger slice of the food...

Close-Up: Horns aplenty ... few sparkling brands.(Fifa World Cup 2010)
June 25, 2010... World Cups always have winners and losers - both on and off the pitch, Bruce Crouch discovers. Welcome to the Fifa World Cup 2010, sponsored by vuvuzela! You have to laugh. All the corporate millions spent on marketing strategies,...

Close-Up: Is creativity really key to success?
June 25, 2010... The IPA/Thinkbox research linking creativity and effectiveness has its doubters. Britain's creatives have a warm glow about them this week - and it's not the one they get from taking time out on beach towels at Cannes. The extra sunshine...

Close-Up: The hot seat - Jason Dormieux, MEC Interaction.(Interview)
June 25, 2010... Name: Jason Dormieux Job: Managing partner, MEC Interaction - You've got five hours left before the world explodes. What do you do? Rush home and spend the time with the most important people in my life: my wife and two daughters. -...

Media Perspective: London 2012 - faster, higher, stronger and distinctly trickier.
June 25, 2010... With our World Cup dream in tatters/spectacularly reignited by the time you read this, it feels like a good time to reflect on the unique challenge of planning activity around hard-to-predict sporting events. Irreversible bets of millions of...

Media Forum: Should market fear Sky bid?
June 25, 2010... Is News Corp swoop cause for concern for advertisers, Alasdair Reid asks. If the general response to Rupert Murdoch's latest cunning plan has been muted (and you can certainly argue that it has), then this is surely not just a testament to...

Media Headliner: How the Standard's making money now it's free.
June 25, 2010... The paper's MD, Andrew Mullins, tells Mark Banham how it has recovered from pounds 20 million annual losses in just 18 months. The beat writer Charles Bukowski once wrote, in his seminal poem Roll The Dice: if you're going to try, go all the...

Media Lifeline: ITV sport.
June 25, 2010... ITV's blooper-filled World Cup coverage has at least livened up an otherwise dull tournament. September 1985: ITV's aspirations in televised sport had been perfectly encapsulated in World Of Sport, the network's answer to the BBC's Grandstand...

Media Perspective: The present doesn't look like I thought it would 15 years ago.(Viewpoint essay)
June 25, 2010... The first time I ever wrote something in Campaign must have been about 1994. I was asked to write something about some ads we'd just done for Greene King featuring an e-mail response mechanism. You were supposed to e-mail in and 'participate'...

Media: All about ... Online radio stations.
June 25, 2010... Internet radio promised much but hasn't yet delivered. At first glance, it seems only natural that the NME, having had to retrench out of mainstream radio, should choose instead to try its luck in the internet-only sphere. Last week, it...

Media: Things we like.(BT Vision)
June 25, 2010... Unilever's ice-creams at Cannes For those who don't pick up any awards at Cannes this year, there's one way to cheer yourself up that doesn't involve drinking the Gutter Bar dry. Unilever has rocked up to Cannes with an ice-cream vending...

Media: Double Standards - 'Life without exposure to cricket is a life less rich'.(Interview)
June 25, 2010... Five's Mark Nicholas and Sky Sports' Mike Atherton reveal why this summer is an exciting prospect for cricket fans. MARK NICHOLAS - presenter, Cricket on Five - It's not an Ashes summer but which contests will most excite viewers? ...

Perspective: We're sitting on a digital gold mine, so let's go prospecting.
June 25, 2010... What does Google and a huge mound of slag in Africa have in common? Just outside the city of Lubumbashi in the Katanga Province of the Democratic Republic of Congo lies an enormous slagheap, created from the end process of the local...

On the Campaign Couch ... with JB.(Column)
June 25, 2010... Q: A concerned client writes: I've just read the tracking reports for two of my competitors' ad campaigns. Phrases like 'low recognition', 'poor branding' and 'irritating and unpleasant' stick out. It seems good for my business, today. But I...

Best of the blogs.
June 25, 2010... NO NEED TO JUSTIFY YOURSELF I was talking to Mary Wear the other day. Mary is an interesting person She has pretty much set her life up exactly as she wants. Rather than just go along with what crops up. She went to university and got a...

Saatchi & Saatchi New Directors' Showcase.
June 25, 2010... Film-making has changed beyond recognition in the contest's 20 years, providing this year's theme, 'nothing is impossible'. John Tylee meets the organisers and assesses nine standout entries. As the Saatchi & Saatchi New Directors'...

Front-Line Dispatches From The Advertising War.(Book review)
June 25, 2010... In 1970, Jerry Della Femina wrote a gossip-filled insider's account of working on Madison Avenue, New York during the golden age of advertising: From Those Wonderful Folks Who Gave You Pearl Harbor: Front-line Dispatches From The Advertising...

The Work: Private View.
June 25, 2010... CREATIVE - Steve Vranakis, creative director, VCCP George Lois was born in 1931, in New York. An American art director and designer best known for more than 92 covers he designed for Esquire magazine that featured Norman Mailer, Muhammad Ali,...

Diary: No fashion fix for Robin.(Robin Wight)(Brief article)
June 25, 2010... Robin Wight's fashion sense has been scrutinised a few times before, not least in this magazine. And the Engine president's attire came under the spotlight again at the recent Taste of London event in Regent's Park, where he was approached by...

Diary: Senior gets an 'orgasm'.(Robert Senior)(Brief article)
June 25, 2010... The shy and retiring Robert Senior has been through some traumatic events of late, not least fending off the advances of an incontinent old bird in Chicago. So it's only fair that he should treat himself. But just how generous the bird-magnet...

Diary: Fox leading the hunt.(Nick Fox)(DDB)(Brief article)
June 25, 2010... Esquire's hunt for the best-dressed man in adland has shifted up a gear with an early lead taken by DDB's Nick Fox. Fox has come over all Don Draper in a series of shots, also featuring DDB's PR manager, Grace Wright, that look like they are...

Diary: A rather lame escuse.(Carte Noire)(Brief article)
June 25, 2010... Diary is rather baffled by Carte Noire's current campaign for its new instant Cappuccino range, which appears to have a typo. The ad, which ran in The Sunday Telegraph Magazine, reads: 'He looked at her intently and poured the expresso shot...