Campaign articles from June 2008

Campaign archives from June 2008

Cossette to launch second digital shop.(Cossette Communication Group Inc.)(Brief article)
June 6, 2008... Cossette Communication Group is finalising plans for a digital start-up that will open its doors this summer. Called Spike, the agency is designed to provide a digital resource for Elvis, Cossette's UK direct marketing agency, and ensure...

Bryant launches Brooklyn Brothers in the UK.(George Bryant)(Brief article)
June 6, 2008... George Bryant, the former managing partner at Abbott Mead Vickers BBDO, is launching a joint venture start-up with the New York hotshop Brooklyn Brothers. Brooklyn Brothers London launches with three other founding partners: David Watson...

Govt plots pre-6pm ad ban for alcohol.(Brief article)
June 6, 2008... The Government is considering a ban on alcohol advertising on television before 6pm. Ministers are mulling over further curbs as part of a review of the price, promotion and harm of alcohol, which will be published this summer. Ed...

Klein and Orr step up at Engine.(Debbie Klein)(Will Orr )
June 6, 2008... Management restructure sees Debbie Klein take group role and Will Orr promoted to WCRS CEO. The Engine Group has unveiled a new management structure that will see Debbie Klein, the chief executive of WCRS, promoted to the joint chief...

Douwe Egberts in search for agency.(Brief article)
June 6, 2008... Douwe Egberts, the coffee range owned by Sara Lee, is looking for an agency to handle its above- and below-the-line accounts. The pitch process, which is set to begin next week, is being handled by the AAR. The company, which does not...

IPA says marketers fail to measure ROI.(return on investment)(Institute of Practitioners in Advertising)(Brief article)
June 6, 2008... A widespread ignorance among marketers about how to calculate the financial payback from ad campaigns has been revealed in new research commissioned by the IPA. It suggests that less than 20 per cent of marketing activity is measured to...

Alfa Romeo looks for digital agency.(Brief article)
June 6, 2008... Alfa Romeo, the Fiat-owned car brand, has kicked off a search for a digital agency. It has approached digital shops with a brief to create an online campaign to position Alfa as a premium car brand for upmarket drivers. Fiat is...

Ralston loses long fight against illness.(Derek Ralston)(Obituary)(Brief article)
June 6, 2008... Derek Ralston, the former Geers Gross chairman and a founder of Barker & Ralston, has died aged 63 after a battle with motor neurone disease. He passed away at a Hertfordshire hospice last week, having suffered from the muscle-wasting...

Typhoo hires BJL and Zenith.(ZenithOptimedia)(Brief article)
June 6, 2008... Typhoo, the tea brand, has appointed BJL Group and ZenithOptimedia to handle its pounds 2 million advertising and media accounts. BJL won the creative business after a pitch involving three undisclosed agencies. ZenithOptimedia retained the...

OgilvyOne scoops BA digital marketing brief.(British Airways PLC)(OgilvyOne UK)(Brief article)
June 6, 2008... OgilvyOne has scooped the pounds 4 million digital advertising and media business for British Airways across its European and African markets. The agency secured the business following a shoot-out against ZenithOptimedia and Publicis,...

Lowe nets Electrolux task.(Brief article)
June 6, 2008... The agency beats BBH and BBDO to land pounds 25m pan-European advertising brief. Lowe has won the pounds 25 million pan-European advertising account for Electrolux, the Swedish household appliance producer, following a pitch against Bartle...

JWT swipes pan-Euro Imodium work.(JWT London)(Brief article)
June 6, 2008... JWT has snatched the pounds 13 million Imodium advertising account from Team Saatchi without a pitch. The business, which covers Europe, the Middle East and Africa, had been handled by Team Saatchi for eight years. Before that, it was held...

Mirror.co.uk revamp offers fresh content.(Brief article)
June 6, 2008... Mirror Group is relaunching its mirror.co.uk website in a move to differentiate online content from its print titles. The revamp, to be unveiled later this month, will include a greater emphasis on in-depth analysis of news stories. The...

Agency Republic wins digital pitch for Adidas' sponsorship of 2012 Olympics.(Brief article)
June 6, 2008... Agency Republic has been appointed to handle a digital brief to promote Adidas' association with the London 2012 Olympic Games. The agency won the work after a pitch against undisclosed agencies, which is understood to have been handled by...

MindShare names chief of The Exchange in restructure.(appointment of Haldun Kayali )(Brief article)
June 6, 2008... MindShare has appointed Haldun Kayali as the international head of its new trading arm, The Exchange, in the agency's first key appointment since its global restructure. He formerly headed MindShare's Ford UK account, where he was most...

Big Awards selects ten client judges.
June 6, 2008... Campaign has invited ten admired marketers to join individual juries for the inaugural Campaign Big Awards, which will take place in October. The overall Big Awards chair, Nigel Bogle, the group chairman at Bartle Bogle Hegarty, will...

PHD set to pip Carat to Saga and AA task.(Brief article)
June 6, 2008... Saga Holdings and the AA are set to consolidate their combined pounds 25 million media planning and buying business into PHD. The Omnicom agency is thought to be in final negotiations with the recently merged group after a shoot-out against...

The Week: Advertising news - Cadbury enlists comedian.(Brief article)
June 6, 2008... Cadbury has enlisted the comedian Dom Joly to create online video clips in the style of Trigger Happy TV, featuring a man dressed as a giant Creme Egg Twisted chocolate bar. The series of seven online films, called Twisted TV, have been...

The Week: Advertising news - Green Wing pair dropped.(Brief article)
June 6, 2008... Barclaycard is to drop its ongoing advertising campaign featuring the Green Wing stars Stephen Mangan and Julian Rhind-Tutt in favour of a more serious international strategy. The new ads, which will launch later this year, will promise to 'cut...

The Week: Advertising news - Drink-driving ads launched.(Brief article)
June 6, 2008... The Department for Transport has launched a pounds 1.6 million TV and radio campaign, created by Leo Burnett, to remind drivers that a drink-driving conviction stays on your licence for 11 years. The ads give examples of other things people...

The Week: Advertising news - Ryvita sticks with Britton.(Brief article)
June 6, 2008... Ryvita has said it will stand by its brand ambassador Fern Britton, who this week admitted to having a gastric band operation despite long maintaining that her weight loss had come as a result of healthy eating and exercise. Britton has...

The Week: Advertising news - Green turns songwriter.(Malcolm Green)(Brief article)
June 6, 2008... Malcolm Green, the former executive creative director of Delaney Lund Knox Warren & Partners, has written a song to commemorate the 60th anniversary of the Universal Declaration of Human Rights and the tenth anniversary of the Anne Frank...

The Week: Advertising news - DDB scoops Thinkbox gong.(DDB London)(Brief article)
June 6, 2008... DDB London's 'enjoy every day' ad for the Volkswagen Golf scooped the top prize in April's inaugural monthly Thinkbox awards, which aim to recognise the best in TV advertising. The ad, which features scenes of a man driving around in his...

The Week: Media news - GCap sells off two stations.(GCap Media PLC)(Town and Country Broadcasting)(Brief article)
June 6, 2008... GCap Media has sold Xfm South Wales to Town & Country Broadcasting, a local radio group, for an undisclosed sum. The station will be relaunched as Nation Radio on 16 June. Separately, GCap has sold Planet Rock, the classic rock station, to...

The Week: Media news - Tesco launches games mag.(Future)(Brief article)
June 6, 2008... Tesco is launching a free quarterly magazine for video games in partnership with Future, the specialist magazine publisher. The 24-page title will have a print run of one million copies and will be created by Future, which will provide...

The Week: Media news - Big Brother on Facebook.(Channel Four Television Company Ltd.)(Brief article)
June 6, 2008... Channel 4 is launching a social networking application on Facebook and Bebo in a bid to attract a youth audience to its flagging reality series Big Brother, which returns this week for its ninth series. The digital agency Panlogic has...

The Week: Media news - Rivals slam BBC overspend.(British Broadcasting Corp.)(Brief article)
June 6, 2008... The BBC has been criticised by its commercial rivals after a review by the BBC Trust revealed that the corporation had overspent on its online budget by nearly pounds 36 million last year. The BBC's digital operations cost pounds 110 million,...

The Week: City news - O'Brien ups stake again.(Denis O'Brien)(Independent News & Media PLC)(Brief article)
June 6, 2008... Denis O'Brien, the Irish business tycoon, has upped his stake in Independent News & Media for the second time in two weeks, from 22.67 to 23.61 per cent, close to the 25 per cent he needs to have a major influence on the running of the company....

The Week: City news - TNS and GfK agree merger.(Brief article)
June 6, 2008... TNS has agreed terms for a merger with its German market research rival GfK, after rejecting bids from WPP Group. Under the terms of the deal, TNS will offer 11.74 new shares for each GfK share and both companies will own 50 per cent of the...

The Week: Orange calls review of pounds 75m media planning and buying.(Brief article)
June 6, 2008... Orange has called a review of its pounds 75 million UK media planning and buying and is restructuring its pounds 18 million direct marketing account, as part of a bid to revive its fortunes in the mobile phone market. Initiative handles...

The Week: Best of the blogs - Pitch the best, not the most.
June 6, 2008... The Sistine Chapel was completed in 1512. As far as I'm aware, Michelangelo wasn't asked to present three different options for the ceiling to go into research. Once upon a time, agencies recommended one idea to their clients Because this...

The Week: People news - Cagney chief Simons quits.
June 6, 2008... Paul Simons, the chief executive of the marketing services group Cagney, has left the company. Simons, a former chief executive of Ogilvy & Mather and founder of Simons Palmer Denton Clemmow Johnson, plans to spend some time outside the...

The Week: People news - Gambino departs Bebo.(Angel Gambino)(Brief article)
June 6, 2008... Angel Gambino, the global vice-president music and content at Bebo, is to leave the company after just over a year. She has yet to confirm her next move. Gambino joined Bebo in April 2007 from MTV, where she was the vice-president...

The Week: People news - Antonioni lands ITV role.(Gustavo Antonioni)(Brief article)
June 6, 2008... ITV has hired Gustavo Antonioni in the newly created role of commercial brand director for the recently merged Granada Ventures and Granada International, responsible for driving global marketing and licensing strategy for key ITV properties...

The Week: People news - Abbey's Davies joins E.ON.(Jeremy Davies)(Brief article)
June 6, 2008... Jeremy Davies, the brand and communications director at Abbey, has quit to join E.ON as its director of brand and communications. He takes over from Gary Pepler, who has held the position on an interim basis since Helen Merrick left earlier...

The Week: People news - Euro RSCG fills positions.(Brief article)
June 6, 2008... Euro RSCG has appointed a new marketing director and head of client services following the departure of the client services director, James McCobb. The agency has moved Mike Smith, the marketing director, to client services director, while...

The Week: People news - Search Works moves Ailes.(Gavin Ailes)(Brief article)
June 6, 2008... The Search Works has promoted Gavin Ailes from business director for finance and classified clients to deputy managing director. Ailes will report to the interim managing director, Chris Simpson, who is covering maternity leave for the managing...

The Week: Advertising reviews - ONS seeks shop for Census.(United Kingdom. Office for National Statistics)(Brief article)
June 6, 2008... The Office for National Statistics is looking for an advertising and media agency in the run-up to the 2011 Census for England and Wales The organisation is planning a major advertising push, to include TV, radio, cinema, press, outdoor and...

The Week: Media reviews - Eidos kicks off media pitch.(Eidos Interactive Ltd.)(Brief article)
June 6, 2008... Eidos, the video-game creator behind the Lara Croft: Tomb Raider brand, has called a review of its pan-European media planning and buying account after MPG, the incumbent, resigned the business. Eidos is putting together a shortlist ahead of a...

The Week: Media reviews - Sportingbet calls review.(Sportingbet.com)(Paradisepoker.com)(Brief article)
June 6, 2008... Sportingbet, the online gambling company, has kicked off a pitch for its pounds 10 million pan-European media planning and buying account. The company, which owns websites including Sportingbet.com and Paradisepoker.com, spends the...

The Week: Media reviews - Hiscox picks search agency.(Brief article)
June 6, 2008... Hiscox, the insurance company, has consolidated its paid search advertising account into its existing media agency, Tri-Direct. The agency, which already handles digital display and offline media for the company, won the business without a...

The Week: Media reviews - Live Nation hunts agency.(Brief article)
June 6, 2008... Live Nation, the concert promoter, is talking to agencies about its pounds 10 million media planning and buying account. The company, which manages venues and events including Wembley Arena, T in the Park and the Reading and Leeds...

The Week: DM reviews - EHS nets anti-obesity brief.(Brief article)
June 6, 2008... The Department of Health has hired EHS Brann to handle direct marketing for the Government's planned pounds 75 million anti-obesity drive after a pitch against Tullo Marshall Warren, Craik Jones Watson Mitchell Voelkel and Partners Andrews...

The Week: DM reviews - Kitcatt Nohr wins hotel task.(Kitcatt, Nohr, Alexander and Shaw)(Hotel Reservation Service)(Brief article)
June 6, 2008... Kitcatt Nohr Alexander Shaw has picked up the integrated advertising account for the Hotel Reservation Service after a pitch against undisclosed agencies. The agency will initially create digital advertising and e-mail activity to help launch...

The Week: DM reviews - Zurich to boost DM roster.(direct marketing)(Creative Brief)(Brief article)
June 6, 2008... Zurich Insurance, the financial services company, has called a review of its DM roster. The incumbent, Publicis Dialog, is unaffected by the review and remains the lead DM agency, but the company is understood to be aiming to add up to four...

The Week: Digital reviews - Mothercare appoints Inbox.(Brief article)
June 6, 2008... Mothercare and the Early Learning Centre have handed the digital agency Inbox an eCRM brief after a four-way pitch against undisclosed agencies. The companies want to establish a co-branded e-newsletter targeting parents at key stages of their...

The Week: SMG sells Virgin Radio to TIML Golden Square for pounds 53m.(Brief article)
June 6, 2008... SMG has sold Virgin Radio to TIML Golden Square, one of India's largest media groups and the owner of Absolute Radio, for pounds 53.2 million. TIML Golden Square is planning to invest more than pounds 15 million on rebranding the station...

The Week: i-Q - The internet question - What did you think of Honda's live skydiving commercial?(Brief article)(Column)
June 6, 2008... Probably the most exciting ad break I can remember. I actually held my breath as they struggled to form the 'n'. A fantastic rounded campaign, too, with excellent pre-PR coverage to support it. - Mike Mathieson Rubbish. Was it difficult?...

The World: Memphis - Agencies line up to pitch for Embassy Suites task.(Brief article)
June 6, 2008... Embassy Suites, the Memphis-based subsidiary of Hilton Hotels, has lined up six agencies to contest its creative business, which billed more than dollars 15 million last year. TBWA\Chiat\Day in New York will defend the business against two...

The World: Geneva - WHO calls for global ban on cigarette advertising.(Brief article)
June 6, 2008... The World Health Organization has called for a worldwide ban on cigarette advertising. It claims the ban is needed as tobacco companies continue targeting young people. The call follows the results of a WHO survey of 13- to 15-year-olds in...

The World: Moscow - Conde Nast obliges rich Russians with new Tatler.(Conde Nast Publications Inc.)(Brief article)
June 6, 2008... Conde Nast is extending its presence in Russia with the launch of a Russian edition of Tatler magazine in September. The company currently publishes Russian editions of five magazines - Vogue, Glamour, GQ, GQ Style and Architectural Digest,...

The World: Beijing - Stone's comments on quake threaten Dior contract.(Sharon Stone)(Brief article)
June 6, 2008... Sharon Stone has put her advertising contract with Dior, the luxury-goods group, in jeopardy following her remarks about the Sichuan earthquake. In an interview at the Cannes Film Festival, the star suggested the disaster was 'bad karma'...

The World: Seoul - Korea introduces ban on TV ads for unhealthy foods.(advertising)(Brief article)
June 6, 2008... Korea's fast-food providers are facing the prospect of changing their marketing strategies after a government decision to ban TV commercials for food products that are deemed to be unhealthy at times when large numbers of children are likely to...

The World: New York - Arnold and MPG win Carnival Cruise Lines business.(Brief article)
June 6, 2008... The Havas agencies Arnold and MPG have won the creative and media assignments on the Carnival Cruise Lines account, estimated to be worth between dollars 70 million and dollars 80 million. The two shops were given the nod ahead of the...

The World: Boston - Toys R Us to develop broadcast ad tasks in-house.(Brief article)
June 6, 2008... Toys R Us is removing the broadcast assignment on its dollars 98 million creative account from Interpublic's Hill Holliday Connors Cosmopulos after only a year, and is taking it in-house. The retailer said it had decided to take advantage...

The World: Berlin - IAB Europe celebrates 40 per cent online ad growth.(Interactive Advertising Bureau)(dvertising)(Brief article)
June 6, 2008... Online advertising in Europe grew by 40 per cent last year to reach EUR11.2 billion, according to new figures from the Interactive Advertising Bureau Europe. The figure is a EUR4 billion increase on 2006. Two-thirds of the total online...

The World: Singapore - Heskett quits BBH for JWT planning director role.(appointment of Pete Heskett)(Brief article)
June 6, 2008... JWT has appointed Pete Heskett, the head of strategic planning at Bartle Bogle Hegarty in Shanghai, China, to the new role of strategic planning director for South-East Asia. He will be based in Singapore, where he will work alongside Guan...

The World: Jakarta - Lowe set to win Wall's dollars 300m ice-cream tug-of-war.(Brief article)
June 6, 2008... Lowe Worldwide is expected to win the tug-of-war with DDB for Unilever's Wall's ice-cream in Asia-Pacific. A review of the dollars 300 million global Wall's business in January saw Lowe awarded the 'impulse' products, such as Magnum, while...

The Work: New campaigns - UK.
June 6, 2008... TALKTALK - JUNE BRAND RELAUNCH CREDITS Project: June brand relaunch Client: Dominic Stinton, marketing director, TalkTalk Brief: Regain hearts and minds for TalkTalk and its free broadband offer Creative agency: CHI & Partners Writer:...

The Work: New campaigns - The world.(Publicis Helsinki)(Ogilvy Argentina)
June 6, 2008... HONDA - DROP - ASIA CREDITS Project: Drop Client: Shinichi Katsuyama, manager, operation management department, Asia and Oceania, Honda Brief: Dramatise Honda's i-VTEC engine technology and position the company as a manufacturer of...

Diary: On the QT ..(Brief article)
June 6, 2008... There was so much back-slapping going on after the global DM pitch for British Airways that Diary wouldn't be surprised if the folks at OgilvyOne (which netted the business) were in need of a trip to the chiropractor. Not only were they...

Diary: Pringle gets bonus prize after IPA exam.(Hamish Pringle)(Brief article)
June 6, 2008... It appears that until last week, the IPA was run on the basic premise of 'do as I say, not as I do'. For five years, Hamish Pringle, its director-general, has been encouraging all new industry recruits to take the IPA Foundation...

Diary: Remember who gave you your big break, Georgie.(George Sampson)(Brief article)
June 6, 2008... Not that Diary likes to gloat, but it must be pointed out that the abilities of the young winner of Britain's Got Talent were spotted almost a year ago by the wiley folks at Campaign Towers. Turns out the 14-year-old body-popper George...

Diary: If you're fond of breasts, you'll love this ... maybe.(Brief article)
June 6, 2008... Tony Davidson, the joint creative director of Wieden & Kennedy, has tended to stay clear of Campaign, perhaps thinking that his work should have the final word. Well, have it your way. Diary learns that his latest work is a book with a...

Diary: Web Secrets 10 - Speechification.com.
June 6, 2008... For Radio 4 addicts, particularly those who like to shout at their radios. Now you can comment on the station's shows on this chat site, launched by punters (including Campaign columnist Russell Davies) passionate about speech radio. ...

Diary: Water-cooler monitor.
June 6, 2008... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT That live Honda ad. Some call it genius advertising, 54 mins 11 secs others genius PR. Either way, the...

Diary: Pick of the Week - Rainey Kelly Campbell Roalfe/Y&R - The Home Office.(Young & Rubicam Advertising)(Brief article)
June 6, 2008... Noel Bussey is leaving his Swiss Army Knife at home from now on after seeing Rainey Kelly Campbell Roalfe/Y&R's new viral for the Home Office: 'Set in a medical conference, this is just slide after grisly slide of blood-coated knife...

Diary: Turkey of the Week - Quiet Storm/Fridge Raiders.(Brief article)
June 6, 2008... Kate Nettleton takes umbrage with several aspects of Quiet Storm's TV ad for Fridge Raiders: 'Last time I checked, people turn into werewolves after being bitten by one, not by eating cold fridge meats. Then there's the issue of why I...

Pitch update.(Brief article)
June 6, 2008... 'Is it, or isn't it?' is the phrase on the lips of London's direct marketing shops. Orange hasn't actually called a DM pitch yet, but has admitted it's looking at its agency arrangements. There's a lot of speculation that Orange will...

New-Business Rankings: 6 June 2008.(Statistical table)(Company rankings)
June 6, 2008... NEW-BUSINESS RANKINGS: 6 June 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Thought Leaders series.
June 6, 2008... This week's issue contains the latest in the Thought Leaders series. It is Dave Trott's 'How to get your first job in advertising', first published in the 70s. If you first read it when you were starting out, you can post your thoughts at...

Hotline: Carat retains Walt Disney media account.(Brief article)
June 6, 2008... Carat has retained the estimated pounds 100 million pan-European Walt Disney media account. The agency won the business after a final pitch against Zenith-Optimedia. MindShare and MPG were knocked out at an earlier stage

Hotline: Shape magazine to close.(River Publishing)(Brief article)
June 6, 2008... River Publishing's Shape magazine is to close after just three issues. The River managing director, Edward Axon, blamed the economic downturn and a lack of advertising for the closure. The title was the first big launch into the women's monthly...

Hotline: The Red Cross hunts for digital agency.(International Committee of the Red Cross)(Brief article)
June 6, 2008... The Red Cross is on the hunt for a digital agency to handle an online ad campaign to raise awareness of civilians in conflict and the wider role of the charity

Hotline: Times Educational Supplement seeks agency.(Brief article)
June 6, 2008... The Times Educational Supplement is seeking an agency to handle the below-the-line communications promoting the relaunch of its website. The successful agency will take responsibility for press, direct and digital advertising for the new site

Hotline: Rapier lures back former copywriter.(Brief article)
June 6, 2008... Rapier has lured back its former copywriter Liz Franklin, and the art director Rob Ferrara, who will rejoin the agency after a six-month stint in equivalent roles at Kitcatt Nohr Alexander Shaw

Hotline: M&C Saatchi closes its Singapore office.
June 6, 2008... M&C Saatchi is closing its Singapore office after 13 years. The office, which was one of the network's first in the Asia-Pacific region, will continue to service its clients, including Volkswagen and Qantas, until September, when the agency...

Hotline: Remember a Charity hunts for agency.(Remember a Charity)(Brief article)
June 6, 2008... Remember a Charity, the consortium of more than 150 charities set up to raise awareness of legacy donations, is on the hunt for an agency to handle its below-the-line business. The intermediary Freestyle Marketing is handling the pitch

Hotline: MCBD appointed to handle 'Moving People' campaign.(Miles Calcraft Briginshaw Duffy signs contract for 'Moving People' campaign )(Brief article)
June 6, 2008... Miles Calcraft Briginshaw Duffy has been appointed to handle the pounds 18 million 'Moving People' campaign for three mental-health organisations. The agency secured the business following a pitch against M&C Saatchi, Euro RSCG and one...

Hotline: Memorial service for Keith Courtney.
June 6, 2008... A memorial service for Keith Courtney, the former Publicis international creative director who died this year, will take place on Friday 6 June at St George's Church, St George Street, W1 at 2pm. The service will last around 50 minutes and be...

Close-Up: Live issue - Doritos' DIY ads competition poses little threat.
June 6, 2008... Most entrants for 'You Make It, We Play It' did little more than remake ads they'd already seen on TV, Mark Hunter says. In March this year, Doritos, along with Abbott Mead Vickers BBDO and OMD UK, launched a campaign allowing the public to...

Close-Up: Live issue - Not all change is good in adapting to a digital era.
June 6, 2008... Marketers are obsessed with change - but a healthy respect for established thinking is also important. Come across any 'charlatans or half-wits' today? How about 'individuals with a holistic view of the world and extraordinary...

Close-Up: Live issue - Are new-business directors needed?
June 6, 2008... Saatchis and Lowe have both ditched the new-business role. What's their logic, Kunal Dutta asks. If new business is an agency's lifeblood, then why has 2008 been such a bloodbath for its practitioners? Last week, Neil Hughston, the...

Close-Up: 24 hours with ... Russell Ramsey, JWT.(Diary entry)
June 6, 2008... Name: Russell Ramsey Job: Executive creative director, JWT Professional mission: To make people want to buy things Professional mantra: Ignore at least some of the facts 6.30am Out of bed. It's easy when it's warm and light....