Campaign articles from June 2007

Campaign archives from June 2007

Engine Group buys second online shop.(DC Interact)(Brief article)
June 1, 2007... The Engine Group has bought the digital agency DC Interact for an undisclosed sum in cash and shares. The move will place DC Interact under the same roof as Meme, Engine's digital arm. A source close to the deal said that while Engine had...

Guinness hunts global digital agency.(Brief article)
June 1, 2007... Diageo is on the hunt for an agency to lead the global online advertising strategy for Guinness. The Diageo-owned brand has approached the UK arms of at least three digital agency networks, with a brief to create a digital marketing...

Albion beats Mother to pounds 10m eBay brief.(Albion Communications)(Brief article)
June 1, 2007... Albion has scooped the pounds 10 million UK eBay account after a final shoot-out against Mother. The appointment strengthens Albion's relationship with the online auction giant; the agency already handles advertising duties for the IP...

Barclays calls Premier League review.
June 1, 2007... Barclays Premier League invites Saatchi & Saatchi, new to Barclays' roster, to compete for global sponsorship business. Barclays has asked Saatchi & Saatchi to pitch for a global brief to promote its sponsorship of the Premier League, an...

Soup nets Innocent online creative brief.(Innocent Drinks)(Brief article)
June 1, 2007... Innocent Drinks has appointed Soup to handle the online creative activity for its summer events programme. The agency picked up the business following a pitch against a number of undisclosed agencies. Innocent is planning a series of...

CBS pays pounds 142m for music site Last.fm.
June 1, 2007... CBS Corporation, the US broadcasting group, has acquired the UK-based social networking website Last.fm for pounds 142 million. The move ends months of speculation over the future of Last.fm, which allows people to listen to music based on...

Team Saatchi wins food brief.(Brief article)
June 1, 2007... The US organic food giant Hain Celestial Group has appointed Team Saatchi to relaunch the Linda McCartney Foods range in the UK. The agency was awarded the account after a three-way shoot-out against Grey and Quiet Storm. Team Saatchi...

Youth Music seeks agency for funding task.(Brief article)
June 1, 2007... Youth Music, the national music-making and training charity, is hunting an agency, as it gears up to increase its funding. The organisation has approached four un-named London agencies with a brief to help it tender for an additional pounds...

ETrade eyes digital shop for Euro drive.(E*TRADE Financial Corp.)(Brief article)
June 1, 2007... ETrade, the US-based online bank, is on the hunt for a digital agency to boost its European presence.The financial services company, which is headquartered in New York, is in talks with a number of UK-based agencies with European capabilities....

Evening Standard up for review.(Brief article)
June 1, 2007... Associated Newspapers invites five agencies to pitch for its embattled London title's pounds 10m ad account. Associated Newspapers has called a pitch of its pounds 10 million Evening Standard account in an attempt to reverse the newspaper's...

WWAV Rapp Collins names Nolan as MD.(Samantha Nolan)(Brief article)
June 1, 2007... WWAV Rapp Collins has promoted Samantha Nolan to the position of managing director. Formerly the head of client services, Nolan is the agency's first managing director since Marco Scognamiglio was promoted to the role of chief executive in...

Kesselskramer opens London outfit.(Brief article)
June 1, 2007... Kesselskramer, the Amsterdam-based creative agency, is setting up a London office. The new agency, which will take the name KK Outlet, is due to launch this summer and will open its doors in East London, although an exact location has yet...

Palm picks RKCR/Y&R for BlackBerry battle.(Rainey Kelly Campbell Roalfe)(Brief article)
June 1, 2007... Rainey Kelly Campbell Roalfe/Y&R has picked up the pan-European above-the-line account for Palm, the creator of the Palm Pilot. It won the business following a competitive pitch against a number of undisclosed agencies. There is no...

Blood service seeks media strategy advice.(National Blood Service)(Brief article)
June 1, 2007... The National Blood Service, the Department of Health body that recruits blood donors, has approached media agencies with a new brief. The task is understood to involve the evaluation and measurement of its promotional activity as the...

Land Rover reviews DM account.(Land Rover North America Inc.)(Brief article)
June 1, 2007... Craik Jones Watson Mitchell Voelkel repitches for award-winning business it has held for 16 years. Land Rover has called a review of its direct marketing business in a move that could see the end of its 16-year relationship with Craik...

The Week: Advertising News - Industry backs Euro ruling.(Brief article)
June 1, 2007... UK television companies have applauded the European Parliament's relaxation of product placement rules, which will allow broadcasters to introduce product placement into TV programmes. The ban on product placement in children's TV and news...

The Week: Advertising News - Bodies offer online aid.
June 1, 2007... The IPA and ISBA have published an inaugural ten-point best practice guide for online advertising campaigns. The points address the key areas where both agencies and clients feel the current process falls down: briefing and strategy; budgets;...

The Week: Advertising News - Saatchis probes ad leak.
June 1, 2007... Saatchi & Saatchi is considering action against the employee who posted images of its deceased rock stars campaign for Dr Martens on a US website, prompting widespread controversy. Dr Martens fired the agency after the four print ads, which...

The Week: Media News - IPC axes Fashion Inc.
June 1, 2007... IPC is to close its biannual Loaded spin-off title Fashion Inc following its spring/summer issue. The publisher is considering making a number of redundancies on both titles as a result

The Week: Media News - Archant eyes Mirror titles.(Trinity Mirror Newspapers)(Brief article)
June 1, 2007... Archant, the UK's fifth-largest regional newspaper group, has emerged as a bidder for Trinity Mirror's newspapers in London and the South-East, including the Croydon Advertiser, the Surrey Mirror and the South London Press. The papers, valued...

The Week: Media News - Times Online users swell.(Financial report)(Brief article)
June 1, 2007... Times Online saw the biggest jump in users during April in the UK's online newspaper sector, according to the latest audited figures from ABCe. Its user numbers increased by 10.7 per cent from the previous month, rising to 8,905,701 unique...

The Week: City News - Sky in talks over ITV stake.(British Sky Broadcasting Group PLC)(Brief article)
June 1, 2007... BSkyB is reported to have held talks with RTL, the owner of five, about selling its 17.9 per cent stake in ITV. However, the Competition Commission investigation into the acquisition, which was announced last week, has caused problems; Sky is...

The Week: City News - SMG's ad revenue warning.(Brief article)
June 1, 2007... The Scottish media company SMG said it expected ad revenues to fall by 7 per cent in the first half of 2007. In a statement at the company's annual general meeting, the company, which owns the STV and Grampian ITV franchises, said this...

The Week: City News - DMGT profits increase.(Financial report)(Brief article)
June 1, 2007... Daily Mail & General Trust has reported a 24 per cent increase in profits to pounds 135 million for the six months to April 2007. The group said its business- to-business operations had performed particularly strongly. For the first time,...

The Week: City News - Duncan George steps down as GCap's commercial chief.(Duncan George)(GCap Media PLC)(Brief article)
June 1, 2007... Duncan George, the commercial director of GCap Media, is to leave the company following months of speculation over his future. George will not be directly replaced; instead, his role will be split between the national sales director, Simon...

The Week: Best of the Blogs.(Brief article)
June 1, 2007... Saatchis' dr martens gaffe I think these (Dr Martens) ads are pretty good given the brand and the target market. As a campaign, the concept has legs, and it definitely should have been presented. This whole thing has the air of a spec...

The Week: Brand News - Coca-Cola's Highland talks.(Highland Spring Ltd.)(Brief article)
June 1, 2007... Coca-Cola is reported to be in talks to buy the Scottish water brand Highland Spring as part of its attempt to corner the lucrative UK mineral water market. If successful, Coca-Cola will add the brand to its smaller UK water brand, Malvern...

The Week: Brand News - Drinks warnings agreed.
June 1, 2007... All alcoholic drinks labels will carry cigarette-style health warnings by the end of 2008, after the Government signed an agreement with the drinks industry to inform people how many units they are drinking. The labels will include...

The Week: People News - Bollore gets fourth snub.(Aegis Communications Group Inc. appoints Vincent Bollore)(Brief article)
June 1, 2007... Vincent Bollore, the Havas chairman, has been thwarted for the fourth time in his attempt to win boardroom representation at Aegis. Almost 60 per cent of the media group's shareholders backed their board in rejecting Bollore's candidates,...

The Week: People News - Duncan defiant over CBB.(Andy Duncan)(Celebrity Big Brother)(Brief article)
June 1, 2007... The Channel 4 chief executive, Andy Duncan, has said he will not resign over Ofcom's decision to force Channel 4 to broadcast a series of apologies over the alleged racist bullying in last year's Celebrity Big Brother. The regulator fell...

The Week: People News - Five recruits Hunt from BBC.(Five Communications appointed Jay Hunt)(Brief article)
June 1, 2007... Five has appointed Jay Hunt as its new director of programmes Hunt, currently the BBC's controller of daytime and early peak, will take up her new post later this year. At the BBC, she commissioned series such as the RTS award-winning Through...

The Week: People News - Folino joins StrawberryFrog.(Michael Folino )(Brief article)
June 1, 2007... Michael Folino has been appointed the executive creative director at the full-service agency StrawberryFrog, following the departure of Mark Chalmers, who left in April (Campaign, 27 April). Folino was most recently the creative head at...

The Week: People News - Lane Fox takes M&S role.(Marks and Spencer PLC appointed Martha Lane Fox)(Brief article)
June 1, 2007... Martha Lane Fox, the co-founder of lastminute.com, has been appointed to the board of Marks & Spencer as the company reported a 28.5 per cent surge in profits to just under pounds 1 billion for the most recent financial year. The dotcom...

The Week: People News - Smith returns to Home Corp.(Jason Smith)(Brief article)
June 1, 2007... Jason Smith has rejoined Home Corp for commercials representation He returns to the production company just a year after signing to Academy. Smith has directed spots for brands including Nike, Sony PlayStation, T-Mobile and Muller.

The Week: Creative Reviews - Mother wins Covent Garden.(Capital & Counties )(Brief article)
June 1, 2007... Mother has won a brief to reposition London's Covent Garden as a luxury shopping destination following a competitive pitch. The property investment company Capital & Counties, which oversaw the pitch, acquired the Covent Garden Estate in August...

The Week: Media Reviews - Initiative loses Credit Suisse.(Interpublic Group of Companies Inc.)(Brief article)
June 1, 2007... Interpublic Group's Initiative has lost the pounds 60 million global media business for the investment and finance company Credit Suisse as part of the ongoing review of the business. Universal McCann has also been knocked out of the pitch,...

The Week: Media Reviews - MindShare takes TK Maxx.(TJX Companies Inc. TK Maxx)(Brief article)
June 1, 2007... MindShare has scooped the pounds 6.4 million media planning and buying account for TK Maxx, the high-street discount fashion chain. The agency triumphed after a final shoot-out against the independent agency BLM Media and the Havas-owned Media...

The Week: Media Reviews - Kitcatt Nohr names Cowpe as non-executive director.(Kitcatt, Nohr, Alexander and Shaw)(Chris Cowpe)(Brief article)
June 1, 2007... Kitcatt Nohr Alexander Shaw has appointed Chris Cowpe, the former DDB chief executive and IPA fellow, to the role of non-executive director. Cowpe replaces John Hooper, who steps down from the role after five years, and joins Clive Mishon,...

The Week: I-Q - The Internet Question - Does adland work its people too hard?(Brief article)
June 1, 2007... It's too easy to respond to the pressures of holding company margin expectations, procurement directors and client requests to cut costs by asking fewer heads to work harder, without understanding the consequences. Everyone loves the adrenalin...

The World: Chicago Julie Roehm piles on the pressure in Wal-Mart fight.(Brief article)
June 1, 2007... Julie Roehm, the former marketing chief of Wal-Mart, has upped the ante in the legal battle over her firing. In a new court filing, she accuses Lee Scott, Wal-Mart's chief executive, of buying yachts and jewellery for his wife at...

The World: Detroit US car-makers attack fuel standards increases.(Brief article)
June 1, 2007... US car-makers have launched a campaign warning motorists that proposed increases in fuel standards would drive up the price of vehicles. The ads, running in ten states, claim that a Senate bill requiring car-makers to raise fuel economy by...

The World: New York MPG awarded Sears' media planning and buying task.(Media Planning Group)(Sears, Roebuck and Co.)(Brief article)
June 1, 2007... Sears, the fourth-largest retailer in the US, has awarded its dollars 740 million media planning and buying account to the Havas-owned Media Planning Group. The company, which has around 3,800 stores across the US, picked MPG ahead of its...

The World: Malmo Niclas Froberg in new media agency network launch.(Brief article)
June 1, 2007... Niclas Froberg, MindShare's former Nordic chief executive, is setting up a new media agency network, which he plans to launch in eight or ten European markets this year. The so-called United Nations network will open its first office in...

The World: Shanghai Interactive brand sites questioned by O&M chief.(Shelly Lazarus of Ogilvy & Mather Worldwide Inc. speaks about the future of consumer-generated advertising)(Brief article)
June 1, 2007... Shelly Lazarus, Ogilvy & Mather's global chairman and chief executive, has dismissed the idea that consumer-generated advertising will increase in the future, casting doubt on the effectiveness of interactive brand websites. Speaking...

The World: Washington Kellogg makes a move to head off dollars 1bn lawsuit.
June 1, 2007... Kellogg is close to an agreement that would head off a dollars 1 billion lawsuit against it over alleged unfair and deceptive practices in marketing food of poor nutritional quality to children. The company will impose new limits on its...

The World: Washington Six agencies in the running for Census brief.(Brief article)
June 1, 2007... Six agencies have progressed to the next round of the pitch for the US Census Bureau's dollars 200 million 2010 campaign. The agencies include Ogilvy & Mather, DraftFCB and Young & Rubicam in New York, JWT in Atlanta, Omnicom's GSD&M in...

The World: New York Fox to enjoy a great 2008, US media experts say.(Brief article)
June 1, 2007... US media experts are predicting a bumper 2008 for Fox as a result of the revenue it will generate from two of the biggest live events of the TV season - the Super Bowl and the American Idol finale. Both attract huge amounts of advertiser...

The World: Paris Bodier announced as Initiative France president.(Initiative Media Co. appointed Stephane Bodier )(Brief article)
June 1, 2007... Stephane Bodier has been named as the president of Initiative France and co-president of the group's buying consortium, Magna Global France. Reporting to Dirk Wiedenmann, Initiative's head of regional operations, he will work alongside the...

The World: Jakarta Initiative and Universal consolidated into IPG Media.(Brief article)
June 1, 2007... Interpublic is set to consolidate the Indonesian media operations of Initiative and Universal McCann into one holding company, which will be called IPG Media. The move is thought to have been sparked by the loss of a key IPG local client, XL...

The Work: New campaigns - UK.(Financial Times Ltd. signed agreement with BJK and E Media)(Virgin Media Group Ltd. signed agreement with Manning Gottlieb OMD)(Department for Education is launching a campaign)
June 1, 2007... FINANCIAL TIMES - WE LIVE IN FINANCIAL TIMES Credits Project: We live in Financial Times Client: Frances Brindle, global marketing director, Financial Times Brief: Update perceptions of the Financial Times and remind a broader audience...

Pitch update.(management in advertising agencies)(Brief article)
June 1, 2007... Naughty, naughty. It appears Sky is piling the pressure on to the digital agencies pitching for its account. The demanding broadcaster has brought pitches forward by one week. Start as you mean to go on, and all that... The meatiest...

New-Business Rankings - 1 June 2007.(Statistical table)
June 1, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Timlett partner.(Simon Timlett to become the founding partner of start up advertising agency)(Brief article)
June 1, 2007... Simon Timlett, the former Optimedia and Brand Connection director, will become the third founding partner of the planning-led start-up headed by the OMD directors Phil Nunn and Amy Lennox. The as-yet-unnamed agency is due to launch in the...

Hotline: Children's Mutualhunt.(Brief article)
June 1, 2007... The Children's Mutual, a children's savings financial specialist, is on the hunt for an agency to handle its pounds 5 million creative account. The pitch is being handled by the AAR

Hotline: Dye Holloway Murray poaches.(20:20)(Brief article)
June 1, 2007... Dye Holloway Murray has poached the creative team of David Goss and Phoebe Coulton from the digital agency 20:20. It is the agency's first digital hiring since it was founded in January

Hotline: Yahoo! launches Panama.
June 1, 2007... Yahoo! has launched its new search advertising service, Panama, in an attempt to break Google's dominance of online advertising. The new service means that Yahoo! search results will be graded by quality as well as by how much companies bid for...

Hotline: BJK&E wins account.(BJK and E Media roped in by Jarden Consumer Electronics )(Brief article)
June 1, 2007... BJK&E has won the pounds 3 million media planning and buying account for Jarden Consumer Electronics, which owns the Crock Pot, Bionaire and Foodsaver brands. BJK&E will handle the brand's media activity in the UK and Europe

Hotline: Dyson to fight.(ban on advertising campaign by Advertising Standards Authority)(Brief article)
June 1, 2007... Dyson will fight the Advertising Standards Authority's decision to ban its 'no clogging' TV ad, created by VCCP. Dyson's marketing director, Claire Mullin, said: 'We believe in our no loss of suction technology and are proud of it.'

Hotline: Qatar Airways account.(media buying account)(Brief article)
June 1, 2007... Qatar Airways is talking to agencies about its pounds 500,000 UK media buying account. Starcom and PHD Rocket are among the agencies pitching for the business, with a decision expected imminently

Hotline: jobstoday.co.uk account.(Miles Calcraft Briginshaw Duffy )(Brief article)
June 1, 2007... Miles Calcraft Briginshaw Duffy has picked up the pounds 3.5 million creative account for the Johnston Press-owned recruitment website jobstoday.co.uk, following a pitch against undisclosed agencies

Hotline: RadioCentre tool.(showcasing all UK internet radio in single website)(Brief article)
June 1, 2007... The RadioCentre, the commercial radio body, has launched a trade marketing tool to showcase all UK commercial radio on one website. The RadioCentrePlayer (www.radiocentre.org/player) offers a complete database of UK internet radio streams

Hotline: Scottish & Newcastle hires.(Scottish & Newcastle Breweries PLC hires Story for an advertising campaign)(Brief article)
June 1, 2007... Scottish & Newcastle has hired the Edinburgh-based Story to create a customer relationship campaign for Kronenbourg. The agency will now work on direct mail and online activity for the lager brand

Hotline: Publicis Award.(Brief article)
June 1, 2007... The Publicis creative team Robin Garton and Alistair Ross have won the April Aerial Award, held in association with Campaign. The winning execution was the 'leader' radio ad for the Army

Close-up: Profile - Publicis reflects as Lindsay heads for TBWA.(Tim Lindsay)(TBWA Group )
June 1, 2007... Tim Lindsay, the outgoing chairman of Publicis, should rediscover his roots at creative-centred TBWA. Sinking ships and tumbleweed were among the cliches conjured by Publicis critics even before it emerged last week that Tim Lindsay, the...

Close-up: Newsmaker - 'He's the greatest DM creative of this generation'.(Steve Harrison employee of Ogilvy)
June 1, 2007... Steve Harrison's absence will be sorely felt following his decision to part company with Wunderman. Kate Nettleton reports. The feelings towards Steve Harrison from those inside the industry are mixed. You either love him, hate him or...

Close-up: Live issue - Can adland save the music industry?(comparative analysis of music industry and advertising agencies)
June 1, 2007... A music track in an ad can help both band and agency, provided the price is right. The relationship between advertising and the music industry has long been one characterised by an unusual level of symbiosis. The judicious use of music...

Close-up: 24 hours with... Steve Davies.(Calendar)
June 1, 2007... Job: Chief executive, Advertising Producers AssociationProfessional mission: Create the best possible business environment for APA members Personal mantra: Now 8.45am - Collect coffee from Caffe Nero. Please don't ask if I want a...

Media Perspective: Omnicom can't risk taking its eye off the media playing field.(Omnicom Group Inc.)
June 1, 2007... It's hard to fault Omnicom's performance over the past few years. A strong management, share price, creative networks and, eventually, a media network, in the shape of OMD, has given it much to shout about. Omnicom has been the star stock...

Media Forum: Is commission flat broke? - Does the latest Aegis row spell the end for commission, Alasdair Reid asks.(Interpublic Group of Companies Inc.)
June 1, 2007... It's astonishing the number of times the commission system has seemingly been pronounced dead in recent years. Take, for instance, the financial crisis at Interpublic Group, which prompted it to break ranks and position itself as whiter than...

Media: Chatter.(Peter Williams of Daily Mail and General Trust on tough competition in the freesheet market)(Brief article)
June 1, 2007... 'We don't pull out of markets we have been in for 100 years just because someone appears on the horizon.' - Peter Williams, the finance director of the Daily Mail & General Trust, on the tough competition in the London freesheet market 'In...

Media Headliner: Would the real Stephen Burch please stand up.(conflict between Virgin Media Group Ltd. and British Sky Broadcasting Group PLC)
June 1, 2007... The Virgin Media chief, Stephen Burch, has been forced into the limelight as the battle with Sky continues. Stephen Burch, the man in the red corner in the ongoing Virgin versus BSkyB bout, is no stranger to controversy. Take, for instance,...

Media Lifeline: The Mail on Sunday at 25.
June 1, 2007... Launching an innovative colour supplement helped cement The Mail on Sunday's future. 1982: After a shaky launch under the editor Bernard Shrimsley, Associated Newspapers decides to go for a rescue relaunch within months In October, The...

Media: Opinion - Agency websites: not bad, but nothing to write home about.(usage of web sites)(Column)
June 1, 2007... One thing that becomes immediately clear when you start writing a column is that you won't get anywhere if you don't make stuff up. Just rely on the news and you'll have nothing to write about. I'm not suggesting anyone makes up 'facts' or...

Media: All about... Consumer magazines online.(digital strategies of Emap Plc)
June 1, 2007... Emap's troubles raise wider industry concerns. Ian Darby investigates. Amid all the recent drama enveloping Emap, the analysis focused pretty much on just one issue: digital. Or, to be precise, Emap's digital strategy. Or, even more...

Media: Things we like.(management of promotional campaign)(media coverage of UKTV)(sponsorship of Velvet)
June 1, 2007... BATMAN PROMOTIONAL CAMPAIGN The Batman sequel The Dark Knight appears next year, but the promotional campaign is already underway. A website - ibelieveinharveydent.com - popped up, introducing the character Harvey Dent, while a another...

Media Double standards: 'Media agencies need to play in a different way'.(Steve Williams of OMD Group and Tom George of Mediaedge:cia talk about the future prospects and recruitment in media agencies)(Interview)
June 1, 2007... Two agency group chief executives discuss how the changing media landscape is spurring them to adapt their strategies, and the way they recruit fresh talent. STEVE WILLIAMS, CHIEF EXECUTIVE, OMD GROUP - What's the most exciting...

The World: Indonesia slaps agencies with 'use local' law.(protectionist law)
June 1, 2007... Agencies in Indonesia have slammed the government for passing protectionist laws without consulting them. The 'bule-bule' - a crass vernacular for 'foreigners' in Indonesia - have reason to feel anxious these days. New, unprecedented...

The World: Insider's view - India.(control on the cricket players advertising activity by the Indian Cricket Board)(Viewpoint essay)
June 1, 2007... The Indian Cricket Board is limiting players' ad activity, but this should spur agencies to rediscover their creativity, Suman Srivastava writes. It's a cliche that, in India, cricket is a religion and players such as Sachin Tendulkar are...

Opinion: Get the green issue right or face more legislation.(CBI boss Richard Lambert tells advertising agencies to pay attention towards the climate change)(Viewpoint essay)
June 1, 2007... As if the besieged ad industry hasn't got enough on its plate with the simmering controversies over obesity and binge- drinking, the CBI boss, Richard Lambert, has tossed it another hot potato. What, he asked agencies, advertisers and media...

Opinion: Perspective - Is adland too boring to hold on to maverick talent?(employees resign from Claydon Heeley Jones Mason and TBWA/London)(Viewpoint essay)
June 1, 2007... Campaign's headline-writing skills were put to the test last week when we had to come up with four front-page headlines about people quitting their jobs. We opted for a 'bows out' for Harrison Troughton Wunderman's Steve Harrison, 'exits' for...

Opinion: On the Campaign Couch... with JB.(client relations)(Viewpoint essay)
June 1, 2007... Q: The girlfriend of my biggest client has applied to me for a job Having met her once, I suspect she will be rubbish. Of course I want to demonstrate to my client that I am not the type to make decisions for the wrong reason... but then I also...

Pick of the pencils 2007.(D and AD manages an award function)
June 1, 2007... D&AD's next president, Simon Waterfall, selects the cream of this year's awards winners, while James Hamilton gauges the mood at last week's event. The decision by this year's D&AD president, Tony Davidson, to move the ceremony to Thursday...

Gaming decoded: Lifting the game.(growth in video game advertising)
June 1, 2007... In-game advertising has evolved over the past decade, from 'hard-coded' examples to more flexible and interactive dynamic advertising. Alasdair Reid reports on the major changes due to happen this year. In-game advertising is about to...

The Work: New Campaigns - The World.
June 1, 2007... TOOHEY'S EXTRA DRYS - HARVESTED - AUSTRALIA Credits Project: HarvesTED Client: Dean Grice, marketing manager Toohey's Extra Dry, Lion Nathan Brief: Demonstrate to TED's core audience of 18- to 29-year-olds the care that goes into its...