Campaign articles from June 2005

Campaign archives from June 2005

Carat poised to win pounds 8m Saga business.(Brief Article)
June 3, 2005... Carat is set to pick up the pounds 8 million media account for the holidays-to-insurance group Saga after a four-way pitch. Carat pitched against OMD UK, Starcom Group and the incumbent, Mediaedge:cia; ZenithOptimedia had earlier pulled out...

Guardian moves into television.(launches sport series on Channel 4)
June 3, 2005... Newspaper unveils branded-content deal with Channel 4 in a bid to underline its sports credentials. The Guardian is taking the major step of moving into branded TV with the launch of a sports series on Channel 4 later this summer. ...

NatMags seeks agency for new titles.(Brief Article)
June 3, 2005... The National Magazine Company is understood to be preparing to launch two women's titles and has approached a number of ad agencies with launch briefs. The publisher is said to have a monthly women's 'body and mind' title and a weekly...

Beattie start-up picks up Sky News ad brief.(Beattie McGuinness Bungay )(Brief Article)
June 3, 2005... Beattie McGuinness Bungay has won the creative and strategic planning business for Sky News, in preparation for its pounds 20 million relaunch in the autumn. The account was handed to the agency without a pitch. The appointment will see...

UIA appoints Draft to creative account.(Brief Article)
June 3, 2005... UIA, the mutual insurance company, has appointed Draft London to its pounds 3 million creative account. The appointment follows a four-way pitch, handled by Agency Insight, against Lida, Kitcatt Nohr Alexander Shaw and WCRS. The incumbent,...

Brian Connolly in return to Saatchis.(appointed Brian Connolly as head of art and creative director.)(Brief Article)
June 3, 2005... Brian Connolly, an art director, is leaving Ogilvy & Mather to return to Saatchi & Saatchi as its head of art and creative director. Connolly is the first appointment in a restructuring of the Saatchis art department, which will see the...

StrawberryFrog lands Tiscali launch.(Brief Article)
June 3, 2005... Tiscali, the internet service provider, has appointed Amsterdam's StrawberryFrog to handle the pan-European launch of its new product, which bundles together its most popular services. Tiscali.plus is making its debut in Holland before a...

Grant joins Associated.(appointed Linda Grant )(Brief Article)
June 3, 2005... Former Capital Radio commercial chief named group marketing services director. Associated Newspapers has appointed the former Capital Radio commercial chief Linda Grant to a new role as it looks to address sliding profits across its...

AMV Group to close down second-string Minerva shop.(Brief Article)
June 3, 2005... The AMV Group is set to close down its second-string agency Minerva and split the business between Abbott Mead Vickers BBDO and Proximity London. AMV Group is currently in discussion with the Minerva management and clients over its future....

UK Showcase woos Hollywood with MBA.(Brief Article)
June 3, 2005... UK Showcase, a group of UK pre- and post-production film companies, is embarking on an advertising initiative to attract Hollywood funding for the UK film industry. The group, established last year, has appointed MBA to handle the...

Longhurst made redundant by TAP.(appointments)(Brief Article)
June 3, 2005... Paul Longhurst, the managing director of The Allmond Partnership, has been made redundant. Nigel Allmond, the TAP chief executive, will absorb Longhurst's responsibilities following a tumultuous 18 months for the agency, which became...

Big-handed Asian milkmaid turns basketball star in latest 3 execution.(Brief Article)
June 3, 2005... The mobile phone operator 3 is set to launch the latest instalment in its surreal advertising campaign. 'Milkmaid', created by WCRS, continues the theme of the 'jellyfish' and 'cherry tart' spots and looks to position 3 as a young, fun...

NMA seeks agency to work on projects.(Brief Article)
June 3, 2005... The Newspaper Marketing Agency is seeking a creative agency to work on a project basis. TBWA\London, the incumbent on the NMA account, is not thought to be involved. Meetings are due to take place with agencies over the next two weeks...

DFGW scoops BBC Wimbledon brief.(Brief Article)
June 3, 2005... The BBC has appointed an outside agency to handle its advertising for the Wimbledon tennis tournament for the first time in its history. DFGW, a BBC incumbent, was awarded the task, which has previously been handled in-house. It has...

Orangina makes UK marketing comeback.(Brief Article)
June 3, 2005... Orangina is returning to a significant UK advertising presence in a bid to restore the soft drink brand's credentials among UK consumers. A total of pounds 2.5 million has been earmarked for a TV and poster campaign through BDH\TBWA. ...

Fallon resigns from BT agency roster.(Brief Article)
June 3, 2005... Fallon has pulled out of the ongoing BT strategy pitch, resigning from the BT roster in the process. Both parties cited creative differences. Fallon, which joined the BT roster in April 2003, produced work for BT's Global Services,...

Which? picks WPN for pounds 6m customer task.
June 3, 2005... Which?, the consumer rights body and publisher, has appointed Watson Phillips Norman to handle its pounds 6 million customer acquisition task. The agency triumphed after a pitch against three undisclosed agencies. WPN has been briefed...

Aegis, TNS and EQ Group 'vulnerable'.(Brief Article)
June 3, 2005... Aegis, Taylor Nelson Sofres and the EQ Group have the most vulnerable balance sheets among listed acquisitive marketing services companies, according to a newly published survey. The survey, from Marketing Services Financial Intelligence,...

Rachel Stevens tells men to put their hands down their trousers.(Brief Article)
June 3, 2005... The pop star Rachel Stevens is to front a new campaign for the male cancer charity Everyman. Her selection follows the appointment of Delaney Lund Knox Warren & Partners to run the campaign in April. Print and viral executions will...

NWD reports loss of pounds 1.4m for last year.(Brief Article)
June 3, 2005... NWD, the marketing services group established by the former agency executives Alan Page and David Gray, suffered a pounds 1.4 million operating loss last year. The group places the blame for its below-par performance in its newly published...

Campaign unveils Romanian version.(Brief Article)
June 3, 2005... Campaign is launching in Romania under licence with Business Media Group. With an expected circulation of around 10,000 copies, it will be a monthly title featuring stories from the UK edition as well as original local content. It will...

Whicker spot makes it six Aerial awards for Travelocity.(Brief Article)
June 3, 2005... Miles Calcraft Briginshaw Duffy's Travelocity radio campaign has now won six monthly Aerial awards following its triumph in May. Dave Hobbs and Richard Stoney scooped the May award, run in association with Campaign, with their 'musical...

Media Forum: Will OFT rules hurt magazines?
June 3, 2005... Could the OFT's distribution changes crush niche titles? Alasdair Reid reports. If you believe the rhetoric of consumer magazine publishers, the industry is now heading towards its deepest crisis in living memory It's all to do with...

Media: Chatter.(Brief Article)
June 3, 2005... 'I never try to forecast it. We have limited visibility.' - Charles Allen, the chief executive of ITV, is talking about the advertising market, not his company's programming strategy 'People like to pick up Metro on their way to work in the...

Media: Carat promotes media director.(promoted Steve Hobbs to the operations director.)(Brief Article)
June 3, 2005... Carat has promoted its media director, Steve Hobbs, to the new position of operations director. Hobbs, who will look after the day-to-day running of Carat's negotiations department, will report to the agency's managing director, Neil Jones.

Media: Cotes du Rhone wines to sponsor 102.2 Smooth FM.(Brief Article)
June 3, 2005... Cotes du Rhone wines has signed as the first sponsor of 102.2 Smooth FM. The wine company will sponsor Sarah Ward's Smooth Selection, broadcast each day from 8pm. Jazz FM rebrands as 102.2 Smooth FM on 7 June.

Media: Dennis Publishing appoints editor of Test Drive.(appointed James Mills as editor of Test Drive.)(Brief Article)
June 3, 2005... Dennis Publishing has appointed James Mills the editor of Test Drive, the magazine it launched last October. Mills replaces Mike Askew, who launched the magazine.

Media: IBM to sponsor Scotland on Sunday's survey.(Brief Article)
June 3, 2005... IBM has signed as the sponsor of Scotland on Sunday's survey of the 100 men and women who run Scotland. The 24-page supplement covers a range of people who have most influenced the country in the past 12 months. The deal was brokered by...

Media: Chrysalis Radio promotes Francis Currie.(promoted Francis Currie to the position of Heart programme director.)(Brief Article)
June 3, 2005... Chrysalis Radio has promoted Francis Currie to the position of Heart programme director. The programme controller of Heart 106.2, Mark Browning, has been promoted to programme director for the London station.

Media: BBC Good Food magazine sets up media partnership deal.(Brief Article)
June 3, 2005... BBC Good Food magazine has set up a media partnership deal with the olive oil producer Filippo Berio. The deal includes all the advertising sites and a double-page spread advertorial in Good Food's July supplement, and was negotiated by Gemma...

Media: Daily Mail & General Trust announce profits.(Brief Article)
June 3, 2005... Daily Mail & General Trust announced profits at its national newspapers fell from pounds 50.2 million to pounds 48.5 million during the first half of its financial year. However, group pre-tax profits rose 2 per cent to pounds 77.1 million.

Media: VNU Business Publications launches ActiveHome.(Brief Article)
June 3, 2005... VNU Business Publications has launched ActiveHome, a quarterly special providing jargon-free advice on digital home entertainment. The magazine, which launched with a print run of 70,000, went on sale on 26 May.

Media: Telegraph Group launches gastro-pubs promotion.(Brief Article)
June 3, 2005... Telegraph Group has launched a two-for-one gastro-pubs promotion. The reader offer, running across The Daily Telegraph and The Sunday Telegraph, launches on 5 June and will cover 350 pubs nationwide. It runs until August.

Media: Esprit signs deal with Grazia magazine.(Brief Article)
June 3, 2005... The fashion brand Esprit has signed a deal with Emap's Grazia magazine to run its autumn advertising campaign. An eight-page bound insert will appear three times.

Media: ITV Sales sponsoring travel advertising event.(Brief Article)
June 3, 2005... ITV Sales is sponsoring the Television Travel Advertising Showcase, an event run by the Chartered Institute of Marketing Travel Industry Group. It takes place on 8 June and reviews the best of the past year's travel advertising.

Media: D&AD awarded two golds in 2004.(Brief Article)
June 3, 2005... Contrary to the report in last week's Campaign, D&AD awarded two gold awards in 2004. These were presented to Johnson Banks for its Royal Mail stamps design and Atelier Markgraph for its 'ship of ideas' work.

Media: Headliner - The robust innovator taking outdoor forward.(Julie France, Clear Channel)(Biography)
June 3, 2005... Julie France, Clear Channel's new group managing director, has plans to revive the large-format billboard. It has been a hectic couple of weeks for Julie France. At the start of May, she was promoted from her previous role as the managing...

Media: Lifeline - Michael Grade.
June 3, 2005... The man who commissioned EastEnders says it's time to wake up to the hi-tech future of the BBC. 1984: Having worked at the Mirror, in the family theatrical agency business and at LWT, Michael Grade (pictured) joins the BBC as the...

Media Perspective: Myopic clients fail to take the long view in choosing media.
June 3, 2005... It was the Bank Holiday weekend again so, rather than plough down the M4 in search of Riviera sun and probably end up stuck in a car park in Bristol, it was time to open the gin and enjoy the smoggy sun in London. And, for once, the...

Media: All about ... Ofcom's broadcast code.
June 3, 2005... Ofcom plans to review product placement later this year. If you say 'product placement' to some people, they instantly panic, their minds having been poisoned to the concept by US shows such as The Restaurant or Seinfeld. Some baulk at...

Media: A Grazer's Guide to TV.(Brief Article)(Calendar)
June 3, 2005... STRICTLY DANCE FEVER FINAL - (BBC1/4 June/6pm) The final episode of the series presented by Graham Norton will see one couple walk away with pounds 50,000 and a dance contract. ROSS KEMP ON GANGS - (Sky One/5 June/10pm) The bloke who played...

Media: Double Standards - We love going on the piste with the Daily Mail.
June 3, 2005... Who dwarfs the competition when it comes to ad directors and who is the hardest - newspaper sales people or media buyers? Two press directors ponder these key issues. MARK GALLAGHER - DIRECTOR, MANNING GOTTLIEB OMD - Which ad director...

Media: Strategy Analysis - How to turn listeners into marketers.
June 3, 2005... Brand: GWR Bristol Client: GWR Brief: Build awareness of GWR's 'Toast of Bristol' awards Target audience: All people in Bristol Budget: pounds 45,000 AGENCIES Media planning and buying: Rocket (PHD Group) Creative: The House ...

Media: A Moment with Marquis.
June 3, 2005... Of all the media, direct marketing has - without question - the most highly developed propensity for own goals. Which is both mad and inexcusable, when you think about it. This, after all, is the growing and successful route to market that...

World: San Francisco - Charles Schwab moves dollars 100m media into PHD.(Brief Article)
June 3, 2005... The share-brokering company Charles Schwab has consolidated its dollars 100 million media account into PHD's San Francisco office. PHD San Francisco originally held media planning and print buying on the account, while TV buying was...

World: Chicago - Feuerman joins Leo Burnett in executive VP post.(appointed Kerry Feuerman as executive vice-president.)(Brief Article)
June 3, 2005... Kerry Feuerman is joining Leo Burnett USA as the executive vice-president and group creative head with responsibility for the US Army account. Feuerman will partner the executive vice-president, Ray DeThorne, on the account, which is...

World: Stockholm - Initiative promotes Forsell to chief executive role.(Initiative Europe has promoted Jochum Forsell (pictured) to chief executive officer. )(Brief Article)
June 3, 2005... Initiative Europe has promoted Jochum Forsell (pictured) to chief executive officer of Initiative Universal Media, Stockholm. Forsell has worked for the company for more than ten years, starting as an account director in 1994.

World: Stockholm - Ogilvy RedCard appoints Donohoe creative director.(Ogilvy RedCard appointed Jed Donohoe as creative director.)(Brief Article)
June 3, 2005... Jed Donohoe has been named the creative director of Ogilvy RedCard in Stockholm. Donohoe held the creative director post in the agency's regional offices in Sri Lanka, Indonesia and Taiwan, before joining the head office in Singapore. He will...

World: Beijing - Publicis hires Lau Seng Yee as Beijing chief executive.(appointed Lau Seng Yee as managing partner and chief executive.)(Brief Article)
June 3, 2005... Lau Seng Yee, the former chief executive of BBDO China, has been appointed the managing partner and chief executive of Publicis' Beijing operation. Seng Yee has been brought in to take a hands-on role in overseeing a number of the agency's...

World: Seoul - Cho Myong-ae to star in Anycall campaign from Cheil.(Brief Article)
June 3, 2005... Cheil Communications, the Korean agency part-owned by Samsung, has signed Cho Myong-ae, a popular North Korean performer, to star in a new campaign for the Korean mobile phone brand Anycall. The campaign will consist of four ads based on...

World: New York - JWT bolsters Ford business with two hirings.(Appointments)(Brief Article)
June 3, 2005... JWT is attempting to strengthen its 62-year relationship with Ford by appointing two new account executives to the business. George Rogers (top) has been named the co-president of JWT Detroit, while Doug Molloy (bottom) has been hired as...

World: Dublin - Hunter/Red Cell hires Young/Euro RSCG's Mesbur.(appointed Mike Mesbur as agency's creative director)(Brief Article)
June 3, 2005... Mike Mesbur (pictured) is leaving Young/Euro RSCG in Dublin to join Hunter/Red Cell as the agency's creative director. During his career, Mesbur has worked on accounts including Campbells, Kerry Foods, Mercedes, Mazda, Axa, SmithKline...

World: Brussels - Stichelmans joins Grey as chief executive.(appointed Patrick Stichelmans as chief executive officer)(Brief Article)
June 3, 2005... Grey Global Group has appointed Patrick Stichelmans the chief executive officer of Grey Worldwide in Brussels. He will report directly to Carolyn Carter, the president and chief operating officer of Grey Global, and will be backed by a...

World: Copenhagen - 3 moves media out of Mediabroker to MindShare.(Danish media agency)(Brief Article)
June 3, 2005... The mobile phone operator 3 has dropped its Danish media agency, Mediabroker, and has handed its business to MindShare. The agency already handles 3's account in Sweden and the decision by 3 to appoint the agency in Denmark was taken as...

World: Manilla - Aegis buys pounds 8m JKJ Media to expand Posterscope.(Brief Article)
June 3, 2005... The Aegis Group has paid pounds 8 million for JKJ Media in a bid to expand Posterscope, the group's outdoor buying arm. JKJ is the second-largest outdoor network in the Philippines. 'With this acquisition, Posterscope is the largest...

World: Levy gambles with Marcel's untried managers.
June 3, 2005... Fred and Farid must overcome the inherent conservatism of French advertising if the hotshop is to succeed. Confidence in France's economic improvement may be proving as ephemeral as the spring blossom on the Paris boulevards. Yet there is...

World: Insider's View - US.
June 3, 2005... While the television on mobiles debate continues, Ramona Liberoff argues it is a case of when and how, not if. After years of hype, TV has landed on US mobile phones. Verizon VCast, launched in February, now has 10,000 subscribers, while...

World: Navigating the biggest ad market of the future.
June 3, 2005... Paul Grubb, a founder of DFGW, wanted a new challenge. He reports on the rollercoaster ride that is his new life in Asia. More than one year ago now, I officially relinquished all my managerial duties at DFGW. A lot has happened to me since...

Close-Up: Profile - Labour's rising star is getting behind adland.(James Purnell)(Biography)
June 3, 2005... James Purnell, new minister for media and tourism, could be good for the industry, our Parliamentary correspondent says. In 1989, a bright Oxford PPE graduate called James Purnell joined the office of a rising 35-year-old New Labour star...

Close-Up: Live Issue - Should agencies license their ideas?
June 3, 2005... Is it time for agencies to reassert their IP rights and move to a profit-sharing model? It's a problem that has remained stubbornly resistant to a solution since the commission system virtually disappeared and creative and media went their...

Close-Up: 24 Hours with ... Kevin Roberts, chief executive, Saatchi & Saatchi.
June 3, 2005... Name: Kevin Roberts Job Worldwide: chief executive, Saatchi & Saaatchi Professional mission: Make the world a better place - through business Personal mantra: Nothing is impossible Dinner on Saturday with eight Saatchis New York...

Editorial: Coomber was caught in an impossible situation.
June 3, 2005... Ron Coomber's decision to relinquish the reins of the Broadcast Advertising Clearance Centre after only a year looks like the reaction of a square peg that found itself in a round hole. Coomber has promised himself a long holiday when he steps...

Editorial: Esure's a real Winner, except for its ads.(Brief Article)
June 3, 2005... So now we can all calm down, safe in the knowledge that Michael Winner is being replaced by a little blue rodent called Mister Mouse as esure's frontman. That Winner has done his job can't be questioned - esure is now the UK's eighth-largest...

Opinion: Perspective - Time to get product placement into perspective.(advertisers)
June 3, 2005... It's only three months since Ofcom's Stephen Carter lifted his skirt a little and revealed that he might - just might, mind - consider allowing some (official) product placement on UK television. But you can be forgiven for feeling jaded by...

Opinion: On the Campaign Couch ... with JB.
June 3, 2005... John Dodds writes: Jeremy, A simple question for someone so worldly. Can you puncture the urban myths and give the true derivation of the term 'below the line'? Regards, John. Dear John, many thanks for this enquiry. I wonder if you're...

Diary: On the QT ..
June 3, 2005... Patriotism is all very well but pragmatism prevails at WPP. While Sir Martin Sorrell, the chief executive, backs London for the 2012 Olympics, WPP's Ogilvy & Mather is working on the Paris bid, Burson-Marsteller is helping Moscow and WPP's US...

Diary: Diary's pop pickers play Name that Agency Tune.(Brief Article)
June 3, 2005... Our story last week about the staff of MindShare Amsterdam's pop promo has got Diary thinking. What songs might others pick for their corporate videos? Having pondered the question, Diary offers a selection of Songs for Swingin' Agencies:...

Diary: Miles gets his name (and his alone) over the door.(Brief Article)
June 3, 2005... Jeremy Miles must have wondered if he'd walked into his very own fantasy when he rolled up for work on his 50th birthday. As a special birthday treat to mark the half-century of adland's best-known gentleman, the names Calcraft Briginshaw...

Diary: Thrift marginalised as CHI founders fill pockets.(Brief Article)
June 3, 2005... Simon Clemmow, Johnny Hornby and Charles Inge like to be generous. Not least to themselves. Having taken the UK ad scene by storm, the Clemmow Hornby Inge founders haven't exactly been parsimonious when taking their cuts. According to...

Diary: Water-cooler monitor.
June 3, 2005... What topics have the industry been discussing this week? THE TALK TIME SPENT The miracle of Lowe: the worse the financial 24 mins 56 secs situation, the better the creative...

Diary: Pick of the week - Publicis/McCoy's.(Brief Article)
June 3, 2005... Francesca Newland enjoys Publicis' campaign for McCoy's: 'The best thing about these ads is that they are funny. They use a couple of simple observations - that men don't use the washing machine and they monopolise the remote control - to great...

Diary: Turkey of the week - BBDO New York/Oral B Brush Away.(Brief Article)
June 3, 2005... Toby Huntington winces at BBDO New York's TV ad for Oral B Brush Away: 'Appropriately enough for a product for the chronically lazy people who can't be bothered to brush their teeth, a chronically lazy commercial from the Gap dancers school of...

Martin Glenn: Walkers' first Mr Nice Guy.
June 3, 2005... It's been ten years since Gary Lineker began promoting Walkers crisps. Larissa Bannister talks to the man behind the campaign and discovers that he is much nicer than Lineker's TV alter ego. There is more than one nice guy behind the...

Young Talent: Creative beginnings.(New Blood exhibition)
June 3, 2005... Four industry figures offer advice to graduates trying to impress at D&AD's New Blood exhibition. After three years of working to fill portfolios with big ideas and stunning creations, the design and advertising students are thrown at the...

Young Talent: New blood 1 - Private View - Advertising.
June 3, 2005... I tried to think back to my college days at Manchester Polytechnic and recall what the work was like in my portfolio. Not much came to mind, other than I remembered travelling all the way down to London on a National Express coach, only to be...

Young Talent: New blood 2 - Private View - Design.
June 3, 2005... Looking at all this inspiring student work reminded me how lucky we are to have such a comprehensive art education system, staffed by dedicated lecturers who push and enthuse students to make the most of their abilities. But their passion...

The Work: New Campaigns - UK.(Breweries)
June 3, 2005... ONE TO LOOK OUT FOR - Stella Artois - Bench Project: Bench Clients: Phil Rumbol, marketing director, Stella Artois; Kerry Collinge, senior brand manger, InBev Brief: Stella Artois, the lager of supreme quality and worth Creative agency:...

The Work: New Campaigns - The World.
June 3, 2005... NESCAFE - NESCAFE XPRESS - AUSTRIA Project: Nescafe Xpress Client: Alex Zigliara, marketing director, Beverage Partners Worldwide Brief: Leverage new global sponsorship with McLaren Mercedes Formula One team and communicate the taste...

The Work: Private View.
June 3, 2005... CREATIVE - Peter Souter, deputy chairman, Abbott Mead Vickers BBDO Ha! I warn you, I am in an annoyingly cheerful mood. I've got a swanky new worldwidey job that, at the moment at least, seems to involve lots of shopping trips to New York:...

Movers: Appointment at The National Magazine Company.(appointed Alison Pylkkanen as editor)(Brief Article)
June 3, 2005... Alison Pylkkanen - The National Magazine Company has created its first editor-publisher role. Pylkkanen, the editor of Zest, will become the editor and publisher of the title. The dual responsibility reflects what NatMags sees as the...

Movers: Appointment at the IPA New Business Group.(Marcus Brown and Camilla Tappin)(Brief Article)
June 3, 2005... Marcus Brown, the senior vice-president, business development of Wunderman and Young & Rubicam, EMEA, has been made the new chairman of the IPA New Business Group. Camilla Tappin, the marketing director of Leo Burnett, and Allan Dutton,...

Movers: Appointment at Starcom.(promoted Nilufar Fowler to business director)(Brief Article)
June 3, 2005... Starcom has promoted Nilufar Fowler to business director running the Honda account. Fowler joined Starcom in 2003 as a group account director and is already responsible for Danone, Avon and Golden Wonder. Will Phipps has also been promoted...

Movers: Appointment at the Telegraph Group.(appointed Alex Foster as head of classified advertising)(Brief Article)
June 3, 2005... Alex Foster (pictured) has been appointed the Telegraph Group's new head of classified advertising. She joins from Guardian Recruitment Solutions, where she has spent the past 11 years, latterly as the division's head of sales.

Movers: Appointment at Radio Times.(appointed Fergus O'Brien as promotions manager)(Brief Article)
June 3, 2005... BBC Magazines' Radio Times has appointed Fergus O'Brien promotions manager in an attempt to bolster its marketing presence. Reporting to the publisher, Kathy Day, O'Brien will be responsible for driving sales through targeted promotions and...