Campaign articles from June 2005

Campaign archives from June 2005

WCRS snaffles top team from Mother.(Appointments)(Brief Article)
June 24, 2005... WCRS has hired Yan Elliott and Luke Williamson from Mother and has named them as creative directors. They will fill the gap left by Leslie Ali, the joint executive creative director, who left in January. However, they will report to...

Dru poised to take Havas helm.(Jean-Marie Dru)(appointment)
June 24, 2005... Paul Bainsfair tipped for promotion as TBWA\Worldwide boss Dru prepares to switch allegiance. Jean-Marie Dru, the chairman of TBWA\Worldwide, is poised to take over the leadership of Havas, following Alain de Pouzilhac's resignation of...

Dixons' Clare lined up for top ISBA role.(appointment)(John Clare)(Incorporated Society of British advertisers)(Brief Article)
June 24, 2005... John Clare, the chief executive of Dixons, is to be the next president of ISBA. Although the appointment is under wraps, Campaign has learned Clare is nominated to succeed John Sunderland, the Cadbury Schweppes chairman. The...

Sara Lee calls pounds 100m pan-Euro media pitch.(Brief Article)
June 24, 2005... Sara Lee International is reviewing its estimated pounds 100 million pan-European media planning and buying business. The company, which uses nine agencies on a local basis in Europe, will consolidate media into up to two agencies. The...

Dunlop seeks shop for European brief.(Brief Article)
June 24, 2005... Goodyear Dunlop is looking for an agency to handle the pan-European ad account for its Dunlop Tyres brand. The AAR is overseeing the review. Dunlop hired 180 Amsterdam in 2001, when the account moved out of Abbott Mead Vickers BBDO. The...

Havana Club rum seeks Euro profile.(advertising)(Brief Article)
June 24, 2005... Havana Club rum has appointed Agency Assessments to approach network agencies about creating a pan-European campaign. The Cuban rum brand is in early discussions with several networks about improving its profile in the region. The...

SRH boosts Emap's ambitions.(Scottish Radio Holdings )
June 24, 2005... Emap admits it will consider buying more analogue radio stations as well as building its digital offer. Emap is considering further acquisitions in the analogue radio market following its successful pounds 391 million takeover of Scottish...

Agencies to vie for Butlins media brief.(Brief Article)
June 24, 2005... Butlins, the English holiday resorts operator, is reviewing its pounds 3.5 million media planning and buying account. The Bourne Leisure-owned company has already started talks with a number of agencies about the account. The incumbent,...

Ad regulators threaten Make Poverty History.(advertising bans)(Brief Article)
June 24, 2005... Advertising regulators are threatening to ban Bob Geldof's Make Poverty History TV campaign because they object to the organisation's political nature. The communications regulator, Ofcom, has told interested parties that it intends to...

PwC sees adspend surge over next five years.(Brief Article)
June 24, 2005... Global advertising spend is set to increase by an average of 5.9 per cent per year for the next five years. Adspend will increase to dollars 477 billion in 2009 from dollars 358 billion in 2004, according to a report from...

Andrews Aldridge wins pounds 4m Vodafone.(Brief Article)
June 24, 2005... Partners Andrews Aldridge has won Vodafone's pounds 4 million business-to-business direct marketing account. The agency triumphed in the final pitch against Harrison Troughton Wunderman. It also saw off challenges from Chemistry and...

Cannes: O&M and TBWA net Press and Outdoor prizes.(Brief Article)
June 24, 2005... Ogilvy & Mather Santiago and TBWA\Paris shared the Grand Prix honours in the Press and Outdoor categories, while Procter & Gamble picked up its first gold Lion for creative work at the 2005 International Advertising Festival. In the...

Cannes: CP&B shares Cyber honours with DDB.
June 24, 2005... Crispin Porter & Bogusky and DDB Brasil were awarded a Grand Prix apiece in the 2005 Cyber Lions at Cannes. CP&B won its award for comeclean.com, a website for the US cosmetics company Method, which invites visitors to make confessions...

Cannes: Honda 'grrr' poised to add Cannes Film Grand Prix to its awards haul.
June 24, 2005... Wieden & Kennedy London's 'grrr' spot for Honda Diesel has been widely tipped to take home the Film Grand Prix on Saturday at the Cannes Lions 2005. The ad, which has already scored well at the British Television Advertising Awards and...

Cannes: Germany and UK top Direct rankings.(Brief Article)
June 24, 2005... It was Germany's year at the Direct Lions at Cannes, with Nordpol Hamburg Agentur winning the Grand Prix for 'channel hopper' for the Renault Modus. German agencies won seven Direct Lions, a number exceeded only by UK agencies, which...

Cannes: MediaCom scores by selling Biomat to Jews.(Brief Article)
June 24, 2005... Procter & Gamble has triumphed at the Media Lions in Cannes, with MediaCom Tel Aviv's 'clothing donation' for Biomat laundry detergent winning the Grand Prix. The campaign impressed judges by targeting a group that was said to be...

NSPCC to hold pitch for digital agency.(National Society for the Prevention of Cruelty to Children )(Brief Article)
June 24, 2005... The NSPCC is seeking a digital creative agency to work on promoting online brand awareness and to redesign its website, www.nspcc.org.uk. Stephanie Hughes, the new-media manager at the NSPCC, has contacted agencies with a view to...

Euro RSCG London hires five planners.(Appointments)(Brief Article)
June 24, 2005... Euro RSCG London has bolstered its planning department with five new hirings, including the former McCann Erickson London head of planning, Pascale Reed. Reed joins as a senior planner from david - which closed earlier this year - where...

Wieden & Kennedy launches communications division WK Fat.(appointed Simon Summerscales as head of WK Fat)(Brief Article)
June 24, 2005... Wieden & Kennedy has set up a new communications division called WK Fat and has hired Simon Summerscales from Naked Communications to head it. Summerscales has been Naked's head of strategy for the past three years, and most recently set...

Publicis Groupe deal ends CHI's Freud Inside division.(Clemmow Hornby Inge)(Brief Article)
June 24, 2005... Freud Inside, Clemmow Hornby Inge's PR joint venture with Freud Communications, is to close, following Publicis Groupe's purchase of the PR company. Last week, Publicis Groupe announced it was to take a controlling 50.1 per cent stake in...

Andrew Harrison quits as Muller MD.(Brief Article)
June 24, 2005... The Muller Dairy UK managing director, Andrew Harrison, is leaving the post after just 18 months in charge of the company. His departure is said to have been agreed with the Muller management in a meeting last week, though a company...

Publicis keeps pounds 5m Fidelity business.(Brief Article)
June 24, 2005... Fidelity Investment Services, the world's largest fund management and investment trust company, has decided to keep its pounds 5 million UK creative account with Publicis following a review. The company put the business up for pitch in...

McCann hires AMV's Martin Hummel.(appointed Martin Hummel as managing partner)(Brief Article)
June 24, 2005... Martin Hummel, Abbott Mead Vickers BBDO's client services director of 14 years, has joined McCann Erickson London as the managing partner on its Boots Healthcare International and Johnson & Johnson accounts. At AMV, Hummel was best-...

Adspend in the UK jumps 5 per cent.(Brief Article)
June 24, 2005... Adspend in Britain jumped by 5.3 per cent to pounds 3.99 billion during the first quarter of this year, with TV, outdoor and cinema all showing healthy growth. All three of these media delivered double-digit growth. However, this was in...

WWAV hires Murphy brothers from VCCP.(Appointments)(Brief Article)
June 24, 2005... WWAV Rapp Collins Group has hired the former Vallance Carruthers Coleman Priest creative directors Peter Murphy and his brother Paul Murphy to fill the top creative slot at its Edinburgh office. The team joins the agency after a 12-month...

Channel 4 seeks digital media shop.(Brief Article)
June 24, 2005... Channel 4 is looking to appoint a digital media agency as it embarks on an expansion of its online media presence. The broadcaster does not currently have a digital agency of record and the move comes as Channel 4 ramps up its online...

AA calls digital review as ad shake-up continues.
June 24, 2005... The AA separates out its online creative in the latest in a series of account reviews. The AA has kicked off yet another advertising review, this time searching for an agency to handle its digital communications and website account. ...

Tories to replace Immediate Sales after electing leader.(Conservative Party )(Brief article)
June 24, 2005... The Conservative Party is expected to part company with Immediate Sales after electing a new leader in December. Senior Tories said Maurice Saatchi's resignation as the Tory co-chairman meant the party would seek an agency to succeed...

Media Forum: Can a media start-up survive?
June 24, 2005... Could the start-up by Carat veterans survive in the network age? It has been seven years since the launch of Walker Media, the last media agency start-up of any stature. There have been some high-profile launches in more recent years -...

Media: Chatter.
June 24, 2005... 'Ironically, they weren't wounding enough - everyone thinks politicians lie.' - Lord Saatchi admits that he didn't like the Conservative Party posters calling Tony Blair a liar 'Gowers' real problem is with the City. The declining...

Media: Scottish Radio Holdings accepts takeover offer.(Brief Article)
June 24, 2005... Scottish Radio Holdings has accepted a takeover offer from Emap that values SRH at pounds 391 million. Emap has offered pounds 10.88 a share for the 73 per cent of SRH that it didn't already own. Emap will acquire SRH's 22 regional radio...

Media: Campari extends its relationship with MTV Networks Europe.(Brief Article)
June 24, 2005... Campari has extended its relationship with MTV Networks Europe with an integrated multi-territory campaign launching this month. MTV is organising a series of parties, called 'The Campari Red Passion Parties', which will be promoted on-air...

Media: Kim Fletcher resigns from the Telegraph Group.(Brief Article)
June 24, 2005... Kim Fletcher, the editorial director of the Telegraph Group, has resigned. Fletcher, who had held the post for five years, will leave in three months. His wife, Sarah Sands, was appointed as the editor of The Sunday Telegraph last week.

Media: Grazia launches cross-media campaign.(Brief Article)
June 24, 2005... Grazia, the Emap weekly, is launching a cross-media campaign to support its current issue, which features Madonna on the cover. The six-figure campaign, created by Fallon, features national TV, press, radio and promotional activity.

Media: Associated Newspapers and Associated New Media join forces.(Brief Article)
June 24, 2005... Associated Newspapers and Associated New Media have joined forces to create their first cross-media supplement and microsite activity. Sony Ericsson has signed a deal to sponsor print and online coverage of the Wimbledon Tennis Championships...

Media: Metro International signs international advertising deals.(Brief Article)
June 24, 2005... Metro International has signed two major international advertising deals, worth a total of pounds 1.3 million. Sony is supporting the launch of its Cyber-shot T7 digital campaign with a new format featuring a 3-D image of the product, while...

Media: The Sunday Times and IPC Media to co-sponsor.
June 24, 2005... The Sunday Times and IPC Media are to co-sponsor The Home Show, a new consumer homes and gardens event. The show, organised by the London EventCo, is being staged at ExCel in London starting on 20 April 2006.

Media: National Geographic Magazine launches supplement.(Brief Article)
June 24, 2005... National Geographic Magazine is launching a supplement, titled National Geographic Adventure, in October. The 36-page supplement will reach National Geographic's UK circulation of 341,565 and will cover the adventure-travel sector.

Media: OnSpeed appoints OMD Direct.(Brief Article)
June 24, 2005... OnSpeed, the broadband service, has appointed OMD Direct to handle its TV buying. AMS handles OnSpeed's press buying.

Media: COI Communications study.(Brief Article)
June 24, 2005... A COI Communications study has found that the regional newspaper service Featurelink is trusted by 71 per cent of readers. Featurelink, which is run by the Newspaper Society, allows advertisers to tap into feature schedules of regional titles...

Media: Now publishes Live8 pull-out.
June 24, 2005... Now, IPC Media's celebrity weekly, is publishing a Live8 pull-out in its 22 June issue. The 12-page section will support the series of concerts initiated by Sir Bob Geldof as part of the campaign to cancel debt in the world's poorest nations....

Media Headliner: Hill takes gentle approach to restoring Initiative.
June 24, 2005... But do the newly promoted vice-president's reforms go far enough to compete in a ruthless media market? Jerry Hill is not a well man. The chief executive of Initiative has a mild hangover (sustained the night before, celebrating his 45th...

Media: Lifeline - Emap's global ventures.(Brief Article)
June 24, 2005... The upcoming launch of Closer in France will take Emap close to 50 French titles. 1994: Emap, which had begun dabbling in the French market in 1990, via a joint-venture deal with Bayard Press, jumps in, all guns blazing, with the...

Media: Perspective - P&G points the way with an increased use of digital media.
June 24, 2005... It might be a bit depressing, but where the likes of Procter & Gamble go, others will follow. So the report in The Wall Street Journal last week, revealing P&G is committing less money to buying TV airtime at the US 'upfronts', will have...

Media: All about ... The Guardian's format change.
June 24, 2005... New presses will allow colour on every page, Alasdair Reid reports. Over the past 18 months or so, it hasn't been hard to find people in the ad industry prepared to argue that The Guardian was fast becoming the biggest loser at the...

Media: A Grazer's Guide to TV.(Calendar)
June 24, 2005... LAW AND ORDER: SPECIAL VICTIMS UNIT - (Five/25 June/10.15pm). Return of the hit US drama series. In the first of 21 episodes, the New York police team investigates a young woman claiming to have been raped by her father. GLASTONBURY -...

Media: Double Standards - Innovation is crucial but economics are still key.(Interview)
June 24, 2005... The chief executives of two magazine giants give their views on the best recent launches, the OFT distribution proposals and what the future might hold. SYLVIA AUTON - CHIEF EXECUTIVE, IPC MEDIA - Why do you think the magazine...

Media: Strategy Analysis - Building parents' trust via athletics.
June 24, 2005... Brand: Norwich Union Client: Daren Carter at Norwich Union Brief: Re-invigorate Norwich Union's sponsorship and help rebuild its reputation with families as a trusted insurance partner Target audience: Families with children Budget:...

Media: A Moment with Marquis.(Column)
June 24, 2005... They say winning is not enough. For complete satisfaction, your competitors have to suffer too. Wearing my ZenithOptimedia hat, I might have a chuckle of schadenfreude about Carat. The (second) departure of Mark Jarvis and rumours of a...

The World: San Francisco - Merging Sprint and Nextel select TBWA.(TBWA Chiat/Day Inc.)(Brief Article)
June 24, 2005... The telecoms companies Sprint and Nextel Communications have chosen TBWA\Chiat\Day to handle the launch campaign for their forthcoming merger. The agency, which was already Nextel's lead agency, has been competing against the Sprint...

The World: Chicago - BMW ends ten-year Fallon relationship with review.(Brief Article)
June 24, 2005... Fallon Worldwide and BMW in the US are parting ways after a ten-year relationship. Jack Pitney, BMW's newly appointed marketing vice-president, called the review. He replaced Jim McDowell, the marketing chief, in April. Pat Fallon, the...

The World: Copenhagen - Clausen named MEC's Nordics chief executive.(Mediaedge:cia)(Brief Article)
June 24, 2005... Mediaedge:cia has named Claus Gilbert Clausen (pictured) as its chief executive of the Nordics, with a remit to expand MEC's offering in the area. Clausen replaces Johan Hedensio, who is becoming the managing director of Codan Insurance....

The World: Singapore - FCB sees off BBDO to win dollars 15m Allianz business.(Foote Cone & Belding)(BBDO Worldwide Inc.)(Brief Article)
June 24, 2005... Foote Cone & Belding's Singapore office has won the dollars 15 million Asia-Pacific Allianz creative account. In the final pitch, the agency saw off competition from the global incumbent, BBDO. The insurance company was looking for an...

The World: Shanghai - Euro RSCG picks Gallate to replace Digonnet.(Brief Article)
June 24, 2005... Euro RSCG Asia-Pacific has appointed George Gallate as the network's regional head to replace the outgoing chief executive, Vincent Digonnet. Gallate, who has worked for Euro RSCG for 19 years, is the chief executive of the network's...

The World: Los Angeles - McKinney beats three to secure dollars 125m Sony.(McKinney & Silver )(Brief Article)
June 24, 2005... McKinney & Silver has won the dollars 125 million Sony Electronics advertising account following a four-way pitch. The Los Angeles-based agency beat Fallon, Saatchi & Saatchi New York and Team One in El Segundo in the final stage. ...

The World: Madrid - Universal McCann and MindShare split Telefonica.(Brief Article)
June 24, 2005... Universal McCann and MindShare have been chosen to share duties on the global marketing account for the Spanish telecoms company Telefonica. The account is reported to be worth EUR400 million and the media agencies were chosen following...

The World: Amsterdam - BSUR Concepting forms alliance with Naked.(Naked Amsterdam)(Brief Article)
June 24, 2005... Naked Amsterdam and the creative consultancy BSUR Concepting have formed an alliance to better service their international clients. Between them, the companies have clients such as Honda, Ikea, Coca-Cola, Wrangler and Bacardi. Jan...

The World: Mumbai - Times of India group unveils 'quality compact' title.(Times of India)(Mumbai mirror in India)(Brief Article)
June 24, 2005... The Times of India newspaper group has launched the country's first 'quality compact', the Mumbai Mirror. It is the first of a total of three newspapers that are expected to hit the city of Mumbai in the next month. The others are The...

The World: Sydney - Omnicom and Mitchell partners open Connect offices.(Brief Article)
June 24, 2005... Omnicom has formed a partnership with two former Mitchell managing directors to launch a media agency. Connect Communications will have an office in Sydney, run by one of the partners, Mal Dale, and an office in Melbourne, run by the...

The World: Dutch agencies mature and extend their reach.(Industry Overview)
June 24, 2005... Tolerance and geography mix in Amsterdam to create an industry that attracts diverse talent and clients. Amsterdam. City of crazed cyclists; of coffee shops whose menus go way beyond the tall skinny latte; where the attitude to sex is...

The World: Insider's View - US.(American Advertising Foundation )
June 24, 2005... The American Advertising Foundation is 100 years old. Tim Love takes a look at what this should mean for the advertising industry as a whole. The American Advertising Foundation was founded in 1905 on the principle of bringing truth in...

Close-Up: Review - A guide to joined-up thinking that really works.(Column)
June 24, 2005... WCRS's Debbie Klein applauds Advertising Works 13 for showing how an integrated approach can be achieved successfully. Some time ago, I shared a flat with someone who reviewed videos for a national news-paper and when I found out that he...

Close-Up: Live Issue - Do we need regional creative heads?
June 24, 2005... What do regional creative directors actually do, apart from accrue air miles? It's a common preconception in agencies that the only purpose of regional creative directors is the acquisition of air miles. And it's easy to see how this...

Close-Up: 24 Hours with ... Andy Barnes, Sales Director, Channel 4.
June 24, 2005... Name: Andy Barnes Job: Sales director, Channel 4 Professional mission: Fulfil your own potential Personal mantra: To thine own self be true 5.50am Run around Wandsworth Common, seeing many posters of Thinkbox members. 6.45am...

Editorial: Clients are beginning to value creative awards.(Brief Article)(Editorial)
June 24, 2005... Although thousands of ad industry executives from around the world are this week enjoying the sun in Cannes, not everyone is convinced about the value of the Festival and, indeed, the value of creative awards themselves. It has been...

Editorial: Holmes brings hope for elder creatives.(Appointed Adrian Holmes as executive creative director)(Brief Article)
June 24, 2005... It's good to see Adrian Holmes back in adland. Not only is he one of the industry's real gents, but he also gives fresh hope to all those executives of a certain age who fear the industry still favours the young. After Holmes left Lowe...

Opinion: Perspective - Dru would tick all the boxes to succeed at Havas.(Jean-Marie Dru)(appointment)
June 24, 2005... It was almost 10pm on Tuesday night when the official announcement arrived in Campaign's offices. After a long and tense board meeting, Alain de Pouzilhac was out and Vincent Bollore - though his PR machine is in overdrive denying it - was...

Opinion: On the Campaign Couch ... with JB.(Jeremy Bullmore )(Interview)
June 24, 2005... Q: I'm a client, and although I'm quite happy with my advertising agency, I think I can probably shave a few thousand pounds off of my fees by holding a review. Should I feel bad about this or does everyone do it? A: You're not only...

Diary: On the QT ..(Brief Article)
June 24, 2005... Chemistry meetings for the France Telecom pitch have proved to be an unnerving experience. Not only were competing agencies not allowed PowerPoint, but had to perform while a woman at the back held up cards with numbers on them. This wasn't...

Diary: London backs unknowns over Besson or Spielberg.(Brief Article)
June 24, 2005... So we're into the final straight in the race to host the 2012 Olympic Games and the five cities in the running are pulling out all the stops to wow the judges. Paris is the favourite at the moment, with New York and London battling it...

Diary: Swinging Scots scotch Barb's audience panel.(Brief Article)
June 24, 2005... The 'exciting' news that Barb is reviewing the composition of its viewing panel might, in normal circumstances, be expected to pass the Diary by. But word reaches us via MediaCom of an incident that shows how odd the panels can be. Barb...

Diary: Spot the celeb.
June 24, 2005... Spot the celeb in this boring queue. Easy - surely that bloke in the yellow anorak waiting for a cashpoint is none other than Clemmow Hornby Inge's copywriter Tony Barry. Wait a moment, though. Isn't that Graham Norton standing in front of...

Diary: Water-cooler monitor.(Illustration)
June 24, 2005... What topics have the industry been discussing this week? THE TALK TIME SPENT Jarvis Mills Biggam. Will they or won't they? It's the 2 hrs 49 mins burning question of the moment....

Diary: Pick of the week - Sky in-house/Australian cricket tour.(British Sky Broadcasting Group PLC. Sky Sports)(Brief Article)
June 24, 2005... Jeremy Lee picks Sky's in-house ad for its coverage of the Australian cricket tour: 'The fact that Australians traditionally lose all sense of humour when reminded of their penal past makes this promo starring Shane Warne as a convict all the...

Diary: Turkey of the week - Grey London/Clover.(Brief Article)
June 24, 2005... Kate Nicholson is left feeling decidedly queasy by Grey London's TV spot for Clover: 'Making butter look even vaguely healthy is never going to be easy, but this ad is way off the mark. The spot is backed by the familiar hum of 'we all love...

Old Stereotypes Die Hard.(Teamwork)(Column)
June 24, 2005... Ingrained and outmoded ideas about hierarchy, workflow and status could undermine the ad industry's potential for growth in the 21st century. The solution? Teamwork. Here's the hierarchy I learned on entering the advertising business in...

Production: Favourite Locations.(shoot locations )
June 24, 2005... Four directors reveal their favourite shoot locations - from edgy Rio de Janeiro to idyllic Cheju. DOUGLAS ON HAVANA, CUBA It's a difficult conundrum: some locations are chosen for their flexibility, some for a geographical or...

Production: Special Report.(Movie directors)(Brief Article)
June 24, 2005... Who wouldn't be a director? The fame, the glamour, the creativity, the pounds 10,000- a-day on location in the Bahamas. They even have their own tailor-made chairs. At the very top, it's a dream job, the height of creative fulfilment....

Production: The Content Commitment.(branded content )
June 24, 2005... Production companies are boosting their reels and revenues by getting on the branded content bandwagon. 'We will need five times as much content because we are going to be surrounded by five times as many screens,' Steve Davies, the...

Production: The world's hottest new directors.
June 24, 2005... Robin Hicks gets an eyeful of some of the future talents of adland whose skills are being showcased by Saatchi & Saatchi at the Cannes ad festival this week. Exactly a year ago today, a little-known French director named Laurent...

Production: The Producer's Art.
June 24, 2005... Action men or talent-spotters, a good producer is invaluable on a shoot. It's easy to dismiss the producer at a production company as a glorified organiser. But, aside from the fact that it's not the producer but the production manager...

The Work: New campaigns - UK.
June 24, 2005... ONE TO LOOK OUT FOR - SONY ERICSSON K750 - SONY ERICSSON K750 Project: Sony Ericsson K750 Client: Martin Lundin, online marketing manager, Sony Ericsson Brief: Online advertising campaign and site to promote the new K750 camera phone...

The Work: New Campaigns - The World.
June 24, 2005... SONY PLAYSTATION2 - ADULTERY, PLUGS, MOULDS - FRANCE Project: Adultery, plugs, moulds Client: Nathalie Dacquin, marketing director, Sony Computer Entertainment France Brief: Emphasise social multi-player gaming Creative agency:...

The Work: Private View.(Interview)
June 24, 2005... CREATIVE - Nick Hastings is in talks about setting up a new agency Given the amount of money and talent pumped into communications, it seems a minor tragedy that one of the most common reactions to it is: 'So what?' The phrase could have...