Campaign articles from June 2004

Campaign archives from June 2004

COI plans pounds 26m press buying pitch.(COI Communications)(Brief Article)
June 4, 2004... COI Communications is preparing to review its pounds 26 million press media buying account, held by MediaCom. The review is a statutory one and the tendering process is expected to start next month. The account is one of the biggest...

Wieden & Kennedy and Mother to pitch for Amnesty ad task.(contract)(Brief Article)
June 4, 2004... The human rights charity Amnesty International is holding a pitch for its brand advertising. Mother and Wieden & Kennedy have been briefed to come up with a new definition for the Amnesty brand that will revitalise the organisation's...

Food advertisers unite to avert ban.
June 4, 2004... Food advertisers could be asked to fund a Portman Group-style initiative to combat obesity and pre-empt any government interference on advertising to children. Abbott Mead Vickers BBDO, which handles advertising for Walkers, Pepsi and...

BBC fights negative publicity with strategic brief.(British Broadcasting Corp.)(Brief Article)
June 4, 2004... The BBC has briefed its three roster agencies to devise a strategic positioning that will help it win public affection. The move comes as the BBC prepares for its charter review in 2007. It follows negative publicity for the broadcaster...

Yahoo! Europe chief Martina King leaves after five-year stint.(Brief Article)
June 4, 2004... Martina King, the managing director of country operations at Yahoo! Europe, has resigned after five years with the company. She is expected to leave at the end of June. The company is looking for a replacement. After four years as the...

AMV wins more Norwich Union work.(Abbott Mead Vickers/BBDO Ltd.)(Brief Article)
June 4, 2004... Abbott Mead Vickers BBDO has scooped the pounds 11million creative account for Norwich Union's life and insurance products. The agency already handles the pounds 8 million brief for Norwich Union Direct, for which it created the 'quote me...

EBay hires PHD and gears up for first UK above-the-line ads.(Brief Article)
June 4, 2004... PHD has won the media account for the auction site eBay, following a four-way pitch against Starcom Motive, Media Planning Group and the incumbent, MediaCom. EBay is preparing to embark on its first above-the-line ad push in the UK; recent...

ITV ad revenue under threat as share drops.(Independent Television)
June 4, 2004... ITV could stand to lose up to pounds 100 million in ad revenue if its share of audience fails to rally by the end of this year, according to estimates. The Contract Rights Renewal (CRR) mechanism, approved by Ofcom as a condition of the...

Camden flyposter orders set to boost outdoor sector.
June 4, 2004... The outdoor industry is set to receive tens of millions of pounds' worth of income following Camden Council's decision to issue antisocial behaviour orders against record company executives for using flyposters. Camden issued the orders...

VW goes Germanic for first line to run across all models.(Volkswagen AG)(Brief Article)
June 4, 2004... Volkswagen will introduce a new strapline, 'Aus Liebe zum Automobil', this summer in a move that apes the successful 'Vorsprung durch Technik' line used by Audi. The line means 'for the love of cars'. Volkwagen UK believes the use of...

Karmazin departs Viacom to 'pursue other challenges'.(Mel Karmazin has resigned)(Brief Article)
June 4, 2004... Mel Karmazin, the president and chief operating officer of Viacom, has resigned. Karmazin, the number two to Viacom's chairman Sumner Redstone, cited 'professional and personal reasons' for his departure and said he was leaving to 'pursue...

Agencies slated in new fat attack.
June 4, 2004... Britain's advertising industry was this week reeling from a barrage of hostile media coverage over its alleged role in fuelling obesity. The Commons Health Select Committee report, which was published last Thursday, heralded a series of...

TBWA London lands Sekonda as it calls for creative revamp.(advertising contract)(Brief Article)
June 4, 2004... The watchmaker Sekonda has handed its pounds 1 million creative account to TBWA\London following a pitch against the incumbent, Campbell Doyle Dye, and other unnamed agencies. Sekonda wants revamp its creative offering across its entire...

Johnnie Walker looks to global DM network.(Diageo PLC)(Brief Article)
June 4, 2004... The drinks giant Diageo is looking for a direct marketing network to handle relationship marketing for its Johnnie Walker whisky brand on a global basis. A brief has been sent out for Johnnie Walker Black Label to four unnamed networks,...

Tate Britain in talks to appoint creative shop to boost brand.(British arts advertising contract)(Brief Article)
June 4, 2004... Tate Britain is holding talks with advertising agencies as it looks to develop a new brand campaign. The London tourist attraction, which exhibits British art from 1500 through to the present day, has reportedly seen a drop in awareness...

Hotline: Ken Wood quits as md of the Muller Group.(managing director)(Brief Article)
June 4, 2004... Ken Wood is quitting as the managing director of the Muller Group to become the chief executive of Weetabix. He joins in September, at which time Richard George will step down as the Weetabix managing director. He will remain with the company...

Hotline: Ed Meyer of Grey Global Group extends his contract.(Brief Article)
June 4, 2004... Ed Meyer, the chairman and chief executive of Grey Global Group, has had his contract extended by a year, taking it to 31 December 2005. Meyer, 77, joined Grey in 1956 and has been chief executive since 1971. His shareholding gives him the...

Hotline: Bartle Bogle Hegarty hangs on to Perfetti.(Brief Article)
June 4, 2004... Bartle Bogle Hegarty has hung on to its Italian dental care client Perfetti after agreeing to take on the conflicting Unilever-owned Mentadent and Signal brands previously held by Lowe.

Hotline: Duncan Bruce is leaving The Ingram Partnership.(Brief Article)
June 4, 2004... Duncan Bruce, a founding partner at The Ingram Partnership, is leaving to launch a brand-building company. His departure coincides with the appointment of two senior managers. Glyn Britton is a former founder and lead strategist of the...

Hotline: Helen Weavers is leaving MCBD.(Miles Calcraft Briginshaw Duffy)(Brief Article)
June 4, 2004... Helen Weavers, the joint planning director at Miles Calcraft Briginshaw Duffy, is leaving the agency to go travelling. MCBD is looking for a replacement, to partner the joint planning director Andy Nairn.

Hotline: Robin Jaffray is moving to Chemistry.(Chemistry Communications)(Brief Article)
June 4, 2004... Robin Jaffray, a planning director at McCann Erickson, is moving to the below-the-line agency Chemistry, to take up the newly created role of strategy and planning director. Jaffray has been at McCann for the past two years and was previously...

Hotline: Agencies shortlisted for Emirates business.(Emirates Airlines)(Brief Article)
June 4, 2004... TBWA\London, Wieden & Kennedy, Leagas Delaney and Leith London have been shortlisted to pitch for the pounds 3.4 million Emirates business.

Hotline: David Walsh is leaving The Business.(Brief Article)
June 4, 2004... David Walsh, the ad director of The Business, is leaving the newspaper. Walsh will not be replaced directly but the head of display, Nick Chapman, will take on more responsibility.

Hotline: Intel reviews its digital home division account.(Brief Article)
June 4, 2004... Intel is reviewing its above-the-line digital home division account out of the Euro RSCG network and is inviting agencies to tender.

Hotline: Hachette Filipacchi and MTV announce partnership deal.(Hachette Filipacchi Magazines Inc.)(MTV Networks Inc.)(Brief Article)
June 4, 2004... Hachette Filipacchi and MTV have announced a cross-media partnership deal. The teen magazine Sugar will have programming on MTV Hits while the MTV channels will be promoted in editorial and advertising initiatives in Sugar, TV Hits! and...

Hotline: Brand Connection retains Eaglemoss account.(Brief Article)
June 4, 2004... Brand Connection has retained the pounds 7 million media planning and buying for Eaglemoss, which operates the Partworks magazines and supplements. The agency pitched against OMD, John Ayling & Associates and The Comfederation.

Hotline: The Evening Standard to sponsor London Fashion Week.(Brief Article)
June 4, 2004... The Evening Standard is the new title sponsor of London Fashion Week. The newspaper will produce a 150-page magazine, ES Fashion, to coincide with the event in September.

Hotline: GMG Radio launches a dedicated commercial operation.(Brief Article)
June 4, 2004... GMG Radio has launched a dedicated commercial operation for the websites of its Real Radio, Jazz FM and smooth.fm brands. Led by the Jazz FM managing director, Carter Tanner, the division will sell web campaigns and airtime support advertising....

Hotline: Guardian Media Group appoints Richard Eyre.(Brief Article)
June 4, 2004... Guardian Media Group has appointed Richard Eyre as a non-executive director. He will continue as the chairman of the Interactive Advertising Bureau and as a non-executive director of RDF Media.

Hotline: AMVB holds memorial service for art director.(Abbott Mead Vickers BBDO)(obituary)(Obituary)
June 4, 2004... Abbott Mead Vickers BBDO is holding a memorial service for the art director Dave May, who died in April after 25 years with the agency. The ceremony will take place at 12pm on 11 June at St Mary's Church, Bryanston Sq, Wyndham Place, London.

Work and pensions adspend trebles.(Department of Work and Pensions )(Brief Article)
June 4, 2004... The Department of Work and Pensions has emerged as one of the Government's biggest advertisers after more than trebling its spending in the past year. Commons written answers reveal that the DWP's budget for public awareness campaigns rose...

Lufthansa promotes online booking with Profero internet ads.(Deutsche Lufthansa AG)(Brief Article)
June 4, 2004... Profero has created an online campaign for the German national airline, Lufthansa, promoting its online booking system and the price of its flights to its target audience. The Profero campaign is the third in Lufthansa's ePush strategy and...

Goodfellas actor stars in new Heineken TV ad.(Heineken Adria)(Brief Article)
June 4, 2004... Heineken is employing gangster-style tactics in a new TV campaign to enforce the message that it is now available as a 5 per cent premium lager. The spots, developed by Clemmow Hornby Inge, feature Ray Liotta, the star of Martin Scorsese's...

Portland Outdoor sets up research and planning outfit.(research consultancy)(Brief Article)
June 4, 2004... The WPP-owned outdoor specialist Portland Outdoor is collaborating with its sister WPP Group companies with the launch of a research and planning consultancy, called ForeSite. Portland will work with MindShare, Mediaedge:cia's MediaLab...

Morrisons slashes Safeway magazine as it plans rebrand.(acquisition of the supermarket chain)(Brief Article)
June 4, 2004... Morrisons has axed the Safeway customer magazine, following its acquisition of the supermarket chain earlier this year. The news is a blow for Redwood, which has published the title since its launch eight years ago. The final Safeway...

Starcom Mediavest lands pounds 16m Kraft.(Kraft Foods Inc.)(Brief Article)
June 4, 2004... Starcom Mediavest has beaten MindShare to win Kraft's pounds 16 million media account in the UK. The appointment follows Kraft's decision to centralise its business into one of its two global roster networks in a bid to simplify its agency...

Draft sees off three to win Saab and Vauxhall.(Draft London)(Brief Article)
June 4, 2004... Draft London, the Interpublic-owned below-the-line network, has won the four-way battle for General Motors' pounds 10 million combined Saab and Vauxhall UK account. Draft, the incumbent on Saab, knocked out MRM Partners and TBWA\GGT, the...

Imperial Leather TV spots promote Alton Towers sponsorship.(Brief Article)
June 4, 2004... Imperial Leather's sponsorship of the Tussauds Group is being reinforced with new national TV advertising focusing on one of the rides at its Alton Towers theme park. A total of pounds 1.5 million has been earmarked to support the...

Scholz hires Jonason for top creative post.(Scholz and Friends appoints Joakim Jonason)(Brief Article)
June 4, 2004... Joakim Jonason, the senior creative synonymous with the H&M and Diesel fashion brands, has been appointed as the international creative director of the Germany-based network Scholz & Friends. The former Euro RSCG Wnek Gosper and Leo Burnett...

UA targets business travellers via online Fallon ad campaign.(United Air Lines Inc.)(Brief Article)
June 4, 2004... United Airlines is targeting business travellers with the launch of its first online campaign, created by Fallon. The ad features a range of illustrations by the American artist Joe Sorren, which have been subtly animated to support the...

Independent moves to calm advertisers' anger at ad rate rise.(advertising rates)(Brief Article)
June 4, 2004... The Independent has taken steps to ease problems with media agencies over hikes in its ad rates. The title, now published only in a compact edition, increased rates in January on the back of circulation rises. Some agencies reacted...

Lowe and MindShare pick up Nestle launch assignment.(Nestle Rowntree)(Lowe and Partners)(Brief Article)
June 4, 2004... Nestle Rowntree has picked Lowe to spearhead the pounds 4 million launch of what it claims will be a revolutionary range of new products. The company is saying little about the range, developed over the past two years under the name Project...

BBH unveils first Surf spots.(Bartle Bogle Hegarty Ltd.)(Brief Article)
June 4, 2004... Bartle Bogle Hegarty is launching its first campaign for Surf detergent since it swiped the pounds 8 million account from Lowe last December. The television campaign, which will air nationally from 3 June, introduces three Surf variants:...

Blockbuster digital work promotes web DVD rental services.(Brief Article)
June 4, 2004... Blockbuster is launching an advertising campaign, created by Agency Republic, to publicise its new online DVD rental service. The digital ad, which targets film fanatics who do not have easy access to a Blockbuster store, aims to capture...

MEC wins entire Remy portfolio.(Mediaedge:cia)(Remy Cointreau)(Brief Article)
June 4, 2004... The drinks company Remy Cointreau has centralised its global media account, estimated to be worth pounds 20 million, into Mediaedge:cia. The agency took the business following a competitive pitch against Carat, OMD and the Starcom Group,...

FCBi entices Wright from TBWA to head global development.(Martin Wright appointed)(Brief Article)
June 4, 2004... FCBi, the below-the-line network owned by the Interpublic Group, has poached the TBWA\GGT marketing director, Martin Wright, to be its global business development director. Wright will join FCBi on 1 July and will co-ordinate the network's...

Saatchis unveils shopper agency.(Saatchi and Saatchi)(Brief Article)
June 4, 2004... Saatchi & Saatchi is launching a global network that will deliver in-store, below-the-line solutions. Called Saatchi & Saatchi X, the network will be headquartered in Arkansas, with offices in various US cities. It also has plans to open...

Thirty jobs are lost as Jockey Slut and Sleazenation close.(Swinstead Publishing Group)(Brief Article)
June 4, 2004... Sleazenation and the music magazine Jockey Slut, both published by Swinstead Publishing, are the latest style titles to face the chop in the dwindling style-focused magazine sector. Swinstead Publishing, which also owns the youth marketing...

Business performance league: 4 June.(advertising agencies rankings)(Illustration)
June 4, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media performance league: 4 June.(advertising agencies contract)(Illustration)
June 4, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

WH Smith announces magazine cull.(Brief Article)
June 4, 2004... WH Smith is looking at offloading some of the business and special-interest titles it stocks, in favour of housing more of the top 100 consumer magazines. Hundreds of titles are set to be included in the cull, among them Creative Review...

Doritos breaks Latino variant with AMV work.(Brief Article)
June 4, 2004... The TV presenter and radio DJ Vernon Kay is the new face of Doritos, in an advertising campaign created by Abbott Mead Vickers BBDO. Kay, who presents Channel Four's T4 programme and hosts a weekend Radio One show, makes his debut as the...

BBC Broadcast rolls out TV ads to extend Wimbledon appeal.(Brief Article)
June 4, 2004... The BBC is using a campaign featuring the former Wimbledon champion and BBC Sport commentator John McEnroe to try to broaden interest in Wimbledon beyond fans of Tim Henman. The spot, by BBC Broadcast, shows McEnroe convincing a film...

Initiative adds six to comms planning team.(Brief Article)
June 4, 2004... Initiative has boosted its communications planning team with six hirings. The appointments, which include Simon Bielby, a business director at MindShare, will make the team more than 60 strong. Bielby, a strategic planner on...

RNIB aims to raise profile of sight loss via JWT posters.(Brief Article)
June 4, 2004... The RNIB is hoping its new campaign by J. Walter Thompson will highlight the reality of what it is like to begin to lose your sight. The two press ads each present a statistic about sight loss in a single sentence, which is printed in small...

HDM beats three to win Bourne Leisure pounds 7m ad assignment.(Brief Article)
June 4, 2004... Bourne Leisure has appointed HDM to handle its pounds 7 million through-the-line Haven Holidays account. The agency won the business after a pitch against Joshua, Quiet Storm and Mustoes. It was previously held by Publicis. Haven,...

CheethambellJWT's Senokot ad employs handbag metaphor.(Brief Article)
June 4, 2004... CheethambellJWT has created a television campaign for Senokot that shows how the brand can relieve the digestive system from the effect of constipation. Entitled 'waste', the ad uses the image of waste being tipped into a handbag as a...

Media: Zeitgeist - Orange Prize for Fiction gets ready for its annual party of controversy with literature.(Brief Article)
June 4, 2004... The jury is still out (as is the awards judging panel as it happens) on the status of the Orange Prize for Fiction in the literary calendar. Do gender politics of this sort have any place in the arts? Anyhow, this is an award for...

Media Forum: What strategy should Channel 4 follow?(Mark Thompson)
June 4, 2004... Has Mark Thompson left Channel 4 in good shape? What are the challenges for his successor? The departure of a Channel 4 chief executive is less of a shock to the system than it once was. When the channel's founding chief executive, Jeremy...

Media: Behind the hype - Schoonmaker prepares a cinema ads revolution.
June 4, 2004... Tim Schoonmaker is eager to shake up the cinema ad model. Tim Schoonmaker had ruffled feathers in the cinema business just days after the recent announcement that he was the new chief executive of Odeon Cinemas. He's already talking up the...

Media Headliner: Maxim hires kitten tormentor as its enfant terrible-in-chief.(Greg Gutfeld)
June 4, 2004... US media's loss is the UK's gain - or is it the other way around, Alasdair Reid asks. We're absolutely going to love Greg Gutfeld. Unless it turns out that we hate him, obviously. It's unlikely there's going to be a middle way. He's just...

Media Perspective: New business fails to lift the shadows hanging over Aegis.
June 4, 2004... By last weekend, City talk had moved on to events at Marks & Spencer, but it was the relative minnow Aegis that had filled the column inches towards the end of last week. Or, more precisely, the hefty remuneration package potentially...

Close-up: Newsmaker - A new template for the invasion by the men in suits.
June 4, 2004... MDC's chief strategist thinks partners with equity remain involved, Bob Willott reports. Is it possible to combine creativity with entrepreneurial business sense? Is it possible to sell your agency but still retain a big ownership stake...

Close-up: On the Campaign Couch ... with JB.(Interview)
June 4, 2004... Q: Phil Pawsey and Tim Britnell of Dynamo Marketing write: Dear Jeremy, when will campaigns that feature the product looking like something else stop winning countless awards? A high percentage of the 2004 Campaign Press Advertising Awards use...

Close-up: Live Issue - BACC's new director promises to speed up its reaction times.(Broadcast Advertising Clearance Centre)
June 4, 2004... Ron Coomber appreciates the meticulous approach, Rachel Gardner discovers. Ron Coomber may have dedicated a lengthy career to working in commercial TV, but he is the first to acknowledge that he's far from a household name. 'I guess...

World: Stuart Elliott in America.
June 4, 2004... For Americans who feel the 7-Eleven convenience store chain, named after the hours it is open (7am to 11pm), isn't convenient enough, there are now retailers open 24/7, as in 24 hours a day, seven days a week. The next step on that road to...

World: Analysis - Mother gets to grips with the inhospitality of the Big Apple.
June 4, 2004... In its first year in New York, Mother believes it has been fairly lucky. In the almost one year since Mother arrived in Manhattan, its partners, 'the Swedes' (Linus Karlsson and Paul Malmstrom) and 'the Americans' (Rob DeFlorio and Andrew...

World: New-Business Analysis: Samsung follows HSBC's lead with a group pitch.
June 4, 2004... Group pitches are catching on but only for a few clients, as James Hamilton reports. The pitch for HSBC's global account must rank as one of the most high profile and dramatic in recent years. WPP's win will see an as-yet unfinalised...

World: Medium of the week - The Asian Wall Street Journal gets more personal.
June 4, 2004... The section provides Asian brands with a more general outlet, Lucy Aitken reports. Fancy a swanky lunch at the Mandarin Oriental in Hong Kong? The Asian Wall Street Journal's weekly Personal Journal section can help. It's promoting 70...

World: Gallery.(DDB Sydney contract for advertising of Volkswagon)
June 4, 2004... Volkswagen Bora - DDB Australia 'Short way to the top' is DDB Sydney's witty twist on the young executive desperate to climb the corporate ladder and is aimed at raising awareness of the Volkswagen Bora among young professional men. The...

World: My Portfolio - Jason Smith.
June 4, 2004... You can't accuse Jason Smith of always taking the easy option. He began his career as a runner, assisting directors such as Roger Lyons (of Levi's 'launderette' fame). Throughout his career, he's devoted himself to directing ambitious projects...

Editorial: Pragmatic Jowell's a friend for adland.(Tessa Jowell health aspects)(Brief Article)
June 4, 2004... With the obesity issue now firmly atop the political agenda, the ad industry needs all the allies it can get. Tessa Jowell has proved to be one and is being made to pay a heavy political price for it. Rarely has a government minister been...

Editorial: Trott's a divisive President's Award pick.(Brief Article)(Editorial)
June 4, 2004... The bestowing of the D&AD President's Award on Dave Trott will be seen by some as rectifying a grave omission. For others, it may be regarded as a curious addition to the roll of honour of a man whose name barely registers on the industry radar...

Opinion: Perspective - WPP annual report puts US-based rivals to shame.
June 4, 2004... On Tuesday I found myself on the Tube with nothing to read but WPP's 2003 annual report, hot off the press. As the journey was a long one, I had plenty of time to study it. An annual report is meant to give a snapshot of a company's...

Opinion: Beale on ... Esso.
June 4, 2004... Sometimes, with the best advertising will in the world, events gang up against you. So this week, a litre of petrol nudges pounds 1 and depot blockades are mooted just as Esso is trying to persuade us it's got a warm and caring heart. Mind...

Marketing's mind control.
June 4, 2004... Marketers are beginning to use medical machines to peer deep into consumers' brains as they shop. A worthy appliance of science or worrying Orwellian horror, Alex Benady asks. Just over two years ago, professor Tim Ambler of the London...

Private View: Malcolm Duffy, the creative director at Miles Calcraft Briginshaw Duffy.
June 4, 2004... Having recently taken part in the annual ad cull, better known as D&AD judging, it's clear that you need to clear several fairly high hurdles before you can start planning your big night out in Billingsgate. You need a product message that's...

Media Spotlight: Disney uncovers gap in UK commercial TV market.
June 4, 2004... But will the company make a profit from a free-to-view channel, Jeremy Lee asks. Disney's new digital channel, planned to launch this autumn, is called ABC1. Although precise details are elusive, it is likely this name is not a reflection...

Diary: Henry stunt helped to thaw out the Cold War.(Harry Henry)(Brief Article)
June 4, 2004... Three cheers for Harry Henry. At 88, the father of media research in Britain has just been given the Advertising Association's equivalent of a lifetime achievement award, the Mackintosh Medal. And the ceremony at London's Savoy Hotel has...

Diary: DLKW's Capital saving.(Delaney Lund Knox Warren and Partners)(Brief Article)
June 4, 2004... If you wake up in the night in a cold sweat worrying that advertising just promotes conspicuous mass consumption and waste, take heart in Delaney Lund Knox Warren & Partners' green credentials. After the revelation that its TV ad for...

Diary: Want to swap combats for flares? Then apply to Sky One's 70s Office.(Brief Article)
June 4, 2004... A new series of Big Brother that promises to be nastier than ever. Gordon Ramsay's ritual humiliation of wannabe chefs in Hell's Kitchen. Haven't we all overdosed on reality TV? Apparently not. And adland is the latest target for those...

Diary: MindShare takes staff on a trip round world.(Brief Article)
June 4, 2004... What's the most pressing issue facing media agencies? That's right, it's where to put the obligatory client drop-in zones, break-out rooms and thinking areas. And the second most? Right again, it's what to name them. MediaCom was an...

Diary: Is PWP taking the piss with its urine Go Bag?(Personal Waste Products)(Brief Article)
June 4, 2004... Being the 'must-read' organ that we are, it isn't surprising our e-mail system gets swamped with press releases drawing our attention to marketing's Next Big Thing. Most go straight into the bin. But we couldn't resist drawing your...

Diary: Pick of the week - Mother/Boots Soltan sunscreen.
June 4, 2004... Toby Huntington is impressed by Mother's TV ad for Boots' Soltan sunscreen range: 'After trying to laugh off falling asleep in the park last Sunday, the message in this moodily shot ad, reminiscent of the Calvin Klein Eternity spots, really...