Campaign articles from June 2003

Campaign archives from June 2003

Cordiant faces call to sack board.(shareholder announces proposal for new management team)(Brief Article)
June 6, 2003... The Cordiant board directors this week faced calls for their removal as one of the shareholders in the beleaguered group announced proposals for a new management team to rescue the company. Active Value, which holds 14.1 per cent, is...

Federal judge rules IPG must fight class action suit in court.(Interpublic Group)(Brief Article)
June 6, 2003... Interpublic's woes increased further this week as it emerged that the debt-laden company will be forced to defend a class action accusing it of defrauding investors. The New York holding company, parent of the McCann-Erickson and Lowe...

Yahoo! calls pitch for pounds 70m ad task.(is reviewing its global advertising account)
June 6, 2003... The online brand Yahoo! is reviewing its estimated pounds 70 million global advertising account. The company is enlisting the WPP networks Young & Rubicam and Ogilvy & Mather to battle for the business, alongside Euro RSCG Worldwide in New...

Agencies line up for Dulux, Cuprinol and Polycell media brief.(ICI reviewing accounts)(Brief Article)
June 6, 2003... ICI is reviewing its pounds 6 million Dulux, Cuprinol and Polycell media accounts with a view to centralise the brands into one agency. PHD is the incumbent on Dulux, which makes up the bulk of the account, while Carat handles the media for...

Battle for reform splits Solus Club membership.(Brief Article)
June 6, 2003... A schism is threatening to rip apart one of the oldest advertising dining clubs in the UK as the Solus Club grapples with proposals to modernise its archaic structure. In what's described as an 'oldies versus youngsters' battle, the...

PERSPECTIVE: Squeeze Sir Martin and you're likely to get squeezed back.(Sir Martin Sorrell)(Column)
June 6, 2003... Well, hello again. Back in the editor's seat after six months off, I knew that the 2002 WPP annual report, published last week, would offer up a juicy theme for this column. Enter Sir Martin Sorrell who has elevated a corporate finger to those...

AMV grabs Royal Mail and Tetra Pak activity.(Abbott Mead Vickers BBDO awarded advertising accounts)(Brief Article)
June 6, 2003... Abbott Mead Vickers BBDO this week celebrated two new-business wins with combined billings of pounds 24 million. The agency triumphed in the four-way pitch to secure the pounds 4 million Tetra Pak account. It beat Clemmow Hornby Inge,...

Hyundai in talks with agencies over below-the-line ad account.(Brief Article)
June 6, 2003... The Korean car manufacturer Hyundai is talking to agencies about its below-the-line advertising business. At present, the account is with the direct agency Clark McKay & Walpole. Hyundai is in the process of drawing up a long list,...

No complaint to ITC over boy appearing in Orange trainer ad.(Independent Television Commission)(Brief Article)
June 6, 2003... Despite attracting criticism from children's groups, Orange's casting of a young boy to front its TV campaign has not attracted a single complaint to the Independent Television Commission. The spot, through Mother, features a small boy...

Cannes festival instigates student training programme.(Cannes International Advertising Festival)
June 6, 2003... The Cannes International Advertising Festival is introducing a high-level training programme for the best creative students from around the world. The Lions Academy will be launched at this month's festival as part of the event's 50th...

Ex-St Luke's pair join IPG venture.
June 6, 2003... The former St Luke's founding partner and chairman, Andy Law, and the former deputy chairman, Kate Stanners, have resurfaced three months after being ousted by St Luke's to launch a new agency called Boymeetsgirl. The agency is being set...

Insufficient funding forces early closure of Howell's start-up.(Brief Article)
June 6, 2003... Rupert Howell's fledgling consultancy, The Growth Organisation, has collapsed after failing to secure sufficient funding. Howell cited poor market conditions and differing views on the proposed business model for the failure of the venture....

Soul denies rift over O'Farrell's departure.(Brief Article)
June 6, 2003... Seamus O'Farrell, one of the five founding partners of Soul Advertising, is leaving the agency. Both O'Farrell and Soul deny that his departure is the result of a rift between the two parties, with O'Farrell claiming that he remains on...

Granada hands its Engie Benjy brand to ZenithOptimedia.(Granada Media signed ZenithOptimedia to handle media planning and buying brief to promote brand)(Brief Article)
June 6, 2003... Granada Media has signed ZenithOptimedia to handle media planning and buying for a pounds 2 million brief to promote the Engie Benjy brand, which ITV hopes will become the new Teletubbies. The agency's role is to handle media planning and...

HOTLINE: Publicis leaps to third place.(in Nielsen Media Research's billings for the year 2002-2003)(Brief Article)
June 6, 2003... Publicis has leaped from sixth to third place in Nielsen Media Research's billings for the year 2002-2003. MediaCom's billings increase of 15.42 per cent to pounds 582 million sees it take the number two spot, behind a combined ZenithOptimedia...

HOTLINE: M&C Saatchi does not handle Vodafone in Australia.(account awarded to J. Walter Thompson)
June 6, 2003... Contrary to recent reports M&C Saatchi does not handle Vodafone in Australia. That account has been awarded to J.Walter Thompson. M&C does handle advertising for Vodafone rival Optus in the region. David Haines, Vodafone's global brand...

HOTLINE: MCBD promotes Melissa Horn to new position.(Miles Calcraft Briginshaw Duffy promoted Horn to the position of client services director)(Brief Article)
June 6, 2003... Miles Calcraft Briginshaw Duffy has promoted Melissa Horn to the new position of client services director. Horn joined the agency shortly after it was founded in 1999.

HOTLINE: Imperial War Museum undertakes statutory review.(of its media planning and buying )(Brief Article)
June 6, 2003... The Imperial War Museum is undertaking a statutory review of its pounds 500,000 media planning and buying, currently handled by MediaVest.

HOTLINE: Graham Hall resigns from Starcom Motive.(Brief Article)
June 6, 2003... Graham Hall, the strategic planning director at Starcom Motive, has resigned from the agency. He joined in October last year.

HOTLINE: Scottish Power reviews its media account.(Brief Article)
June 6, 2003... Scottish Power is reviewing its pounds 650,000 media account out of Starcom Motive. Feather Brooksbank and MediaCom Scotland are both pitching for the business.

HOTLINE: Photographer Rankin signed by production company Pagan.(Brief Article)
June 6, 2003... The fashion photographer Rankin has been signed by the production company Pagan as a director. Pagan was launched last November by the Godman founder Adam Saward and also has Vaughan Arnell, the director behind spots such as Levi's 'creek' and...

HOTLINE: John Blakemore appointed non-executive director at NMG Product Placement.(Brief Article)
June 6, 2003... John Blakemore, who retires as the advertising director at GlaxoSmithKline at the end of the month, has been appointed as a non-executive director at NMG Product Placement.

HOTLINE: LBC 97.3 to launch on Sky Digital platform.(Brief Article)
June 6, 2003... The Chrysalis radio station LBC 97.3 is to launch on the Sky Digital platform on 9 June, giving the station its first national presence. Chrysalis' three stations - Heart, Galaxy and LBC - are now all available on Sky Digital.

HOTLINE: Stewart Purvis to step down as chief executive of ITN.(Brief Article)
June 6, 2003... Stewart Purvis, the chief executive of ITN, is stepping down after a career spanning three decades. Purvis is quitting to pursue other interests, including a directorship at the Royal Marsden Hospital.

HOTLINE: Evening Standard cuts advertising rates for ES magazine.
June 6, 2003... The Evening Standard has cut advertising rates for its ES magazine. Agency sources said the newspaper is offering deals of three full pages for pounds 13,000, where previously one page cost pounds 8,000. Earlier this year, the Standard...

HOTLINE: D'Arcy Design relaunched and renamed.(Brief Article)
June 6, 2003... D'Arcy Design has been relaunched as part of the Leo Burnett Group and renamed 3SIXZERO. The outfit, which launched in 1996 as an independent consultancy within the D'Arcy group, will work on brand identities, print and packaging.

HOTLINE: Construction Industry Training Board appoints Proximity Media.
June 6, 2003... The Construction Industry Training Board has appointed Proximity Media as its media agency after a three-way pitch against Walker Media and BJK&E.

HOTLINE: Viacom Outdoor launches electronic-format posters on Underground.(Brief Article)
June 6, 2003... Viacom Outdoor has launched electronic-format plasma-screen posters on the London Underground. The Dynamic Billboards, which are placed in ticket hall areas, can be remotely updated and changed throughout the day. Carling has become the first...

HOTLINE: Revlon shortlists agencies.(for its media account)(Brief Article)
June 6, 2003... Revlon has shortlisted MindShare, Starcom Motive, PHD and Manning Gottlieb OMD to pitch for its pounds 3 million media account. The incumbent, Mediaedge:cia, is not repitching.

DFGW develops CBBC promotion.(multimedia campaign promotes BBC's children's digital television channel)
June 6, 2003... The BBC has launched a multimedia campaign to promote its children's digital television channel CBBC, through DFGW. The television, outdoor and press campaign targets CBBC's core audience of six- to 12-year-olds and is designed to introduce...

MCBD uses Father's Day to target sons of Bell's whisky lovers.
June 6, 2003... A father and son with over-sized chins feature in Miles Calcraft Briginshaw Duffy's latest television campaign for Bell's whisky. The 30-second spot is timed to coincide with Father's Day to target the grown-up sons of Bell's core whisky...

Virgin Holidays campaign attracts families.(Brief Article)
June 6, 2003... Virgin Holidays is attempting to attract more family travellers to Florida and the Caribbean with its latest integrated campaign. Claydon Heeley Jones Mason has created direct mail, door drop and radio work for Virgin Holidays that uses the...

CHI to reposition Anchor with pounds 7m adspend.(Clemmow Hornby Inge has won Anchor Butter's advertising account)(Brief Article)
June 6, 2003... Clemmow Hornby Inge has won Anchor Butter's advertising account with the brief to raise its profile as a traditional, but healthy, butter product. Anchor is backing the relaunch with a pounds 7 million spend, almost doubling its pounds 4...

Abbey National moves media into MindShare.(media account)(Brief Article)
June 6, 2003... Abbey National has terminated its 16-year relationship with Carat and, following a brief review, shifted its pounds 27 million media account into MindShare. The review was overseen by the Abbey National chief executive, Luqman Arnold,...

Axa appoints JWT to take over new pounds 23m unified ad business.(J. Walter Thompson)(Brief Article)
June 6, 2003... The French insurance giant Axa has appointed J. Walter Thompson to its pounds 23 million creative advertising account following a final head-to-head battle against BMP DDB. TBWA/London had held Axa's pounds 1.5 million corporate account...

Barraclough to start up DM agency with creative extras.(Brief Article)
June 6, 2003... Chris Barraclough, the former chairman of Proximity London, is to launch a creatively driven direct marketing agency next month. Barraclough Edwards Chamberlain will open in the first week of July and already has clients on board....

REVIEW: BT to wait and see over Carphone Warehouse ad.(Brief Article)
June 6, 2003... BT said it will wait to see the Carphone Warehouse's advertising starring Maureen Lipman before deciding whether to take any legal action over the ads. The Carphone Warehouse's agency, Will Pond-Jones Collective, has lured Lipman to launch its...

REVIEW: BSkyB considers expanding its in-house advertising.(Brief Article)
June 6, 2003... BSkyB is considering expanding its in-house advertising unit to make low-cost ads for outside clients. Dawn Airey, the managing director of Sky Networks, wants BSkyB to target companies that see TV advertising as too expensive. - Financial...

REVIEW: Shareholders step up protest campaign over WPP chief executive's pay.(Brief Article)
June 6, 2003... Shareholders are stepping up a campaign to protest at the pay of Sir Martin Sorrell, the WPP chief executive, after the Government unveiled voluntary proposals to curb multimillion-pound payoffs. The Association of British Insurers, which...

REVIEW: US media watchdog votes in favour of amending rules.(Brief Article)
June 6, 2003... The US media watchdog, the Federal Communications Commission, voted 3-2 in favour of amending the rules governing the ownership of television, radio and newspapers. The changes will allow the big US TV broadcasters to reach 45 per cent of the...

REVIEW: Tessa Jowell stands firm against growing criticism.
June 6, 2003... The culture secretary, Tessa Jowell, stood firm against growing criticism from the House of Lords over the Communications Bill. She insisted that she would not give in to rebels pushing for changes to plans to allow companies from outside the...

REVIEW: Boots to slash its media spend.(Brief Article)
June 6, 2003... Boots is to slash its media spend by 15 per cent as it embarks on a marketing strategy focusing on brand rather than price promotions. The retailer has signed its first TV sponsorship, backing GMTV's summer holiday and travel content. -...

REVIEW: The Government faces allegations of bypassing COI.
June 6, 2003... The Government is facing allegations from the chairman of a Parliamentary committee that it bypassed COI Communications in the run-up to the last general election, resulting in a significant overspend on politically sensitive marketing. Edward...

REVIEW: Broadcasters locked in battle over live coverage rights.(Brief Article)
June 6, 2003... BBC, ITV and BSkyB are locked in a three-way battle for the rights to live coverage of England internationals and the FA Cup. The broadcasters have tendered initial bids for the three-year deal, which will run from 2004. - The Guardian.

REVIEW: You TV threatened with closure by the ITC.(Independent Television Commission)(Brief Article)
June 6, 2003... The satellite channel You TV was threatened with closure by the Independent Television Commission after it was given a pounds 40,000 fine for repeatedly breaking programming and advertising codes. The ITC censured it for continuing to show a...

REVIEW: Ryanair unveils net profits.(Brief Article)
June 6, 2003... Ryanair, the Irish low-cost carrier, unveiled net profits of pounds 180 million for the year to March 2003, compared with British Airways' pounds 72 million profit for the same period. - The Sunday Times.

REVIEW: BSkyB plans to launch Sky News in the United States.(Brief Article)
June 6, 2003... BSkyB is planning to launch Sky News in the United States after the channel received widespread acclaim for its coverage of the Iraq war. Executives are in talks with a number of US cable and satellite TV distributors about securing broadcast...

REVIEW: Owners of Daily Mail warns advertising revenues likely to be flat this year.
June 6, 2003... The owner of the Daily Mail and Mail on Sunday warned that advertising revenues are likely to be flat this year. The Daily Mail & General Trust said that national titles had almost recovered from the slowdown created by the Iraq war but that...

BUSINESS PERFORMANCE LEAGUE: 6 June.(Brief Article)
June 6, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 6 June.(Brief Article)
June 6, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

Nationwide TV spots focus on fair treatment for customers.(TV and press campaign launched)
June 6, 2003... Nationwide is launching a pounds 15 million TV and press campaign to convey the message that its current account and mortgage products offer good rates to all. Leagas Delaney has created two TV commercials that use complex production...

Appletiser repositions for adults.(soft drink hopes to be seen as a power brand in the adult market)(Brief Article)
June 6, 2003... Appletiser is returning to television screens for the first time in six years, with a pounds 2.2 million relaunch aimed at repositioning the soft drink as a power brand in the adult market. Created by Vallance Carruthers Coleman Priest, the...

O2 uses TV and print to push multimedia mobile applications.(Brief Article)
June 6, 2003... The mobile phone operator O2 is launching a campaign to promote its new universal menu service, O2 Active. A 40-second TV spot, made by Vallance Carruthers Coleman Priest, will be accompanied by an outdoor poster campaign. The ad...

Euro RSCG ads extend use of Cirio's sauces.(Brief Article)
June 6, 2003... Euro RSCG Wnek Gosper is attempting to encourage people to use Cirio Del Monte pasta sauces on foods other than pasta in its latest press advertising. Euro RSCG has produced three executions showing how versatile the pasta sauce is for all...

Bobcat Safaris ridicules British cows.(Brief Article)
June 6, 2003... Euro RSCG Wnek Gosper has unveiled a light-hearted poster campaign aimed at inspiring British holidaymakers to go on safari. The six-sheet campaign on behalf of the UK tour operator Bobcat Safaris looks to promote an array of specialist...

McVitie's invests pounds 12m in new breakfast offer.
June 6, 2003... Publicis has unveiled a pounds 12 million ad campaign to launch McVitie's new McV a:m snack range, which features consumers who find the products so irresistible that they steal them from other people. The range, which includes chewy...

Docklands Museum juxtaposes images of past and present.(in advertising campaign)(Brief Article)
June 6, 2003... Saatchi & Saatchi has combined images of London past and present to promote the opening of the capital's Docklands Museum. The three press and poster executions use manipulated versions of works of art depicting early images of the...

Lloydspharmacy spots focus on dangers of over-exposure to sun.(Brief Article)
June 6, 2003... Mustoes is using a documentary style in its latest TV work for Lloydspharmacy, which highlights the high-street chemist's response to the dangers of over-exposure to the sun. Three TV executions ape the BBC documentary series The Human...

Partners completes management team with Joe Boyd hiring.(Partners BDDH hired Joe Boyd as head of account management)(Brief Article)
June 6, 2003... Partners BDDH is beefing up its client-handling capability with the appointment of a new head of account management. Joe Boyd joins from Leo Burnett where he was made head of operations last year having worked at D'Arcy for the previous...

OgilvyOne appoints new faces to boost its creative offering.(art director David Kerrigan, copywriter Nigel Holmes and others join agency)(Brief Article)
June 6, 2003... OgilvyOne has bolstered its creative offering with the appointment of four new creatives. The art director David Kerrigan and the copywriter Nigel Holmes join the agency from Partners BDDH, where they most recently worked on the Citroen...

MEDIA FORUM: Should media auditors be reined in or supported?(Editorial)
June 6, 2003... Some in the industry think that media auditors are stepping beyond their roles. Do Billett's ITV proposals reinforce that view? John Billett is, some industry wags say, one of life's natural referees So it is no surprise, those same sources...

MEDIA: THE TERRY AND GABY SHOW - AN EXPERT'S VIEW.(Television Program Review)
June 6, 2003... Ian Darby thinks that five's new daytime show started well but suffered from lack of originality. Last week, Chris Evans pictured himself as a market trader who will be forced to take his stall elsewhere if his latest production, the...

MEDIA CHOICE: Carol Fisher, the former chief executive of COI Communications, picks Selfridges' station domination at Bond Street tube.(Brief Article)
June 6, 2003... 'So there I was, coming off the Tube at Bond Street when wham! I was catapulted into an amazing world. Close-up after close-up of stunning and extraordinary images of individual facial hairs, crimson lips, imprints of crosses on skin, body...

MEDIA HEADLINER: The People's quiet man looks to youth for more circulation.(new editor Mark Thomas reluctant to discuss to discuss plans for tabloid)
June 6, 2003... The People's new editor is a little reluctant to reveal his plans, Jeremy Lee says. Mark Thomas, nine weeks into his editorship at The People, is unwilling to discuss the changes that he plans to make to his new charge, preferring to be...

MEDIA PERSPECTIVE: Media shake-up in US should sound a warning for Britain.(media ownership laws)
June 6, 2003... First war. Now media. Where America goes, Britain's on the other end of the leash. So when the US voted on Monday in favour of sweeping changes to its media ownership rules, any hope of moderates here curbing the expanse of our own...

MEDIA: SPOTLIGHT ON OUTDOOR - Musical chairs in the outdoor market as shops consolidate.
June 6, 2003... The outdoor planning and buying sector was due for a reshuffle. It's a small world, the business of outdoor media planning and buying. Last week, this world and its population of specialist companies saw a brief but intense round of...

MEDIA: STRATEGY OF THE WEEK - VOLKSWAGEN PHAETON.
June 6, 2003... VW is reaching for the stars with the launch of its latest model, Mark Sweney writes. For the launch campaign of the Volkswagen Phaeton, VW's first luxury car, the company has built its media strategy around the very concept of luxury. ...

CLOSE-UP: NEWSMAKER - WOLFF OLINS. Wolff Olins' D&AD award reflects shift in ad industry.
June 6, 2003... Design consultancies are becoming more important to brands, John Tylee says. The only question begged by this year's D&AD President's Award going to the design consultants Wally Olins and Michael Wolff is why it's taken so long. More...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
June 6, 2003... Q: I have just been taken on as an account director. I discover my client is launching a financial services brand in September, and the name that has been chosen is... well, it's a numeral. And my great fear is that despite the pounds 250,000...

CLOSE-UP: LIVE ISSUE - AGENCY RANKINGS. Is the ad industry heading for an upturn at last?
June 6, 2003... Billings for the 2002-2003 year suggest recovery may be on its way. Is it the first evidence of a full-blown recovery, or just signs of green shoots through the concrete gloom that has enveloped the ad industry in recent years? That's the...

CLOSE-UP: LIVE ISSUE - LIONS DIRECT. This year the Lions Direct jury will place its focus on creative, Glen Mutel writes.
June 6, 2003... Who'd want to be a Frenchman in New York these days? Well, Wunderman's chief executive and chairman, Daniel Morel, would. In fact, he's been one for the past 26 years. However, in two weeks' time he will return to his homeland to preside over...

CLOSE-UP: LIVE ISSUE - ESURE. Winner's unorthodox style ruffles some feathers in adland, but Esure gets results.
June 6, 2003... Esure's back-to-basics ads have made it a household brand name. Twelve months ago, Esure was one of many outfits jostling for a share of the overcrowded insurance market. Today it's a brand even the uninsurable are familiar with. We all...

EDITORIAL: Populist design is absent from D&AD.
June 6, 2003... Nowhere is the uneasy relationship between designers and the ad community more obvious than at that orgy of self-congratulation known as the D&AD Awards ceremony. No sooner do examples of designers' award-winning work hit the big screen above...

EDITORIAL: Winner must not overstay his welcome.
June 6, 2003... No chance of Michael Winner walking off with a D&AD Pencil. The man who gave us such cinematic triumphs as Death Wish II now haunts us with the Esure campaign. Written by, directed by and starring the rotund filmmaker, the ads are toe-curling...

OPINION: Mills on ... Rolo.
June 6, 2003... One of my pet hates are those pointless PR-generated survey stories that pass for news. 'New survey shows men think about sex every two minutes.' 'D-I-Y better than sex, B&Q survey shows.' Yeah, tell me something I don't know. You don't...

OPINION: Stuart Elliott in America.
June 6, 2003... Can you hear the shouting, the singing, the carousing, all the way across the Atlantic? Can you make out the lyrics to Happy Days Are Here Again as they're sung from one end of Madison Avenue to another? If not, you must be deaf, or dead, or...

THE CAMPAIGN ESSAY: ADLAND'S CREDIBILITY GAP.
June 6, 2003... Advertising agencies are paying for failing to keep up with client companies' professionalism, accountability and results focus. Thinking like chief executives would help, Chris Ingram argues. I've been away from the advertising and...

PRIVATE VIEW: Robert Campbell, the joint executive creative director at Rainey Kelly Campbell Roalfe/Y&R.(Editorial)
June 6, 2003... Look at these two ads. One is for AOL8.0. The other for O2. On paper, they'd be pretty similar. Both made it through copious rounds of research. The storyboards for both looked pretty buttoned down at the pre-production. The production budgets...

DIARY: Winner wades in with advice as Hornby ties the knot in some style.
June 6, 2003... Picture the scene. You're getting married. You've managed to keep your nerves in check. The bride, who arrived on time, is looking beautiful. The best man has remembered the ring. The guests are, on the whole, well behaved, and, so far,...

DIARY: Agency boss loves the art of graphology even if it says he is difficult.
June 6, 2003... Let's play a game: the chairman of a leading London ad agency has had his handwriting analysed. We give you five clues and you guess who it is. Got that? First clue: 'The writer is a one-off and has a genius for enlightened and unabashed...

DIARY: Agency Republic gets the call to help out the denizens of the Square.
June 6, 2003... Regular readers of the Diary (hello Mum) will know that last week, we revealed that a recent episode of EastEnders borrowed a storyline from a Leo Burnett commercial for Daz. Well, it looks like they've been at it again. And this time, it...

DIARY: General Motors offers 'salvation' to McCann.
June 6, 2003... If ever there was an advertising agency and a client that appear to be made for each other, then it has to be General Motors and McCann-Erickson. The global automotive Goliath's latest US campaign aims to reassure customers that, despite...

DIARY: Pick of the week - Leith Agency/Irn-Bru.
June 6, 2003... Jeremy Lee likes the Leith Agency's work for AG Barr's Irn-Bru: 'Irn-Bru's most memorable ads were its effective but largely incomprehensible 'Made in Scotland from girders' work. Since then it seems to have been pretty dormant south of the...

DIARY: Turkey of the week - DDB Sydney/McDonald's.
June 6, 2003... Francesca Newland is unimpressed by McDonald's current TV campaign by DDB Sydney: 'This work is all over the place. It shows how McDonald's isn't sure what it should stand for in the new century. Having occupied the creative high ground for so...