Campaign articles from June 2000

Campaign archives from June 2000

Court Burkitt sells out to Omnicom.(Brief Article)
June 30, 2000... Court Burkitt has relinquished its independent status after 14 years by selling to Omnicom, and will merge with Griffin Bacal to form Burkitt DDB. The new 50 [pounds sterling] million-billing agency will be chaired by Hugh Burkitt....

Barclays to reduce line-up of agencies in 20m [pounds sterling] DM review.
June 30, 2000... Barclays Bank is reviewing its 20 million [pounds sterling] below-the-line business as part of a drive to rationalise its extensive list of direct marketing and promotional agencies. No single below-the-line agency handles the bulk of the...

Coke in European creative shake up.(Brief Article)
June 30, 2000... Coca-Cola has asked its three European roster agencies to pitch for the next phase of its branding campaign, marking the first time in recent history that the European brand advertising will be created locally rather than imported from the...

TBWA on alert after M&C gains role on RBS creative roster.(Brief Article)
June 30, 2000... M&C Saatchi has won a place on the Royal Bank of Scotland roster and is believed to be working on a campaign to promote the arrival of NatWest within the group. Royal Bank of Scotland chiefs are believed to want a campaign that will...

Budweiser kicks off hunt for second UK agency.(advertising agency)(Brief Article)
June 30, 2000... Anheuser-Busch has kicked off a search for a second UK agency to handle its 15 million [pounds sterling] UK Budweiser account alongside BMP DDB. The company has contacted agencies to discuss work for the main Budweiser brand. The...

The bluffer's guide to Cannes, for anyone who had work to do.(Brief Article)
June 30, 2000... Cannes. A respectable though not a vintage annual gathering of the global luvvie clans attended by a tiny minority of the UK ad industry. For those of you who had work to do last week, this issue offers three reflections on the festival. ...

HHCL boosts its media with Bridgeworks deal.(Brief Article)
June 30, 2000... HHCL & Partners is launching an in-house strategic media discipline and has taken on Simon King and Simon Calvert of Bridgeworks to spearhead the initiative. The duo will work across HHCL's creative teams to provide a media perspective...

Sweden's SEB in talks to appoint agency for internet bank launch.(Brief Article)
June 30, 2000... SEB, one of Sweden's biggest banks, is talking to agencies about a 5 million [pounds sterling] launch campaign to promote its UK debut later this year. Wieden & Kennedy, Delaney Lund Knox Warren and Mustoe Merriman Herring Levy are among...

Four to head Rainey Kelly/Y&R account management.(Brief Article)
June 30, 2000... Rainey Kelly Campbell Roalfe/Y&R has poached Chris MacDonald from Publicis to form part of a new, four-strong team of managing partners. The move is intended to break down the role of head of account management and bring a more senior...

Springer & Jacoby's, London outfit hires Crispin Reed as MD.(managing director)(Brief Article)
June 30, 2000... Springer & Jacoby poached Crispin Reed from CDP to be the managing director of its London operation. Reed, who was a board director for Honda at CDP, has been drafted in to boost the agency's local new-business performance. Springer...

JWT hires Day to work on Unilever.(Brief Article)
June 30, 2000... Derek Day, one of the founders of Partners BDDH, is leaving the agency that carries his name to join J. Walter Thompson as the global creative director on Unilever. Day, who spent 13 years working at Partners BDDH, will take creative...

Cricket Board picks OMD UK to advise on online development.(Brief Article)
June 30, 2000... OMD UK has beaten a number of management consultancies in a pitch to advise on the commercial development of British cricket online. OMD was the only agency to pitch and it fought off KPMG and Andersen Consulting. The appointment, which...

Oldham quits BBC to join Media Planning.(Brief Article)
June 30, 2000... Media Planning has tempted Marie Oldham away from the BBC to bolster the development of Catalyst, the group's strategic communications unit. BBC Worldwide's business development director resigned upon her return from maternity leave a...

BHWG wins race for Sainsbury's To You below-the-line task.(Brief Article)
June 30, 2000... Barraclough Hall Woolston Gray has taken the below-the-line business for Sainsbury's home delivery service from Brann London after a four-way pitch. Sainsbury's To You, which was recently rebranded from Sainsbury's Orderline, saw pitches...

HOTLINE.(marketing and advertising executive appoinments)(Brief Article)
June 30, 2000... (020) 8267 4656 Jeffrey Merrihue, the European regional director and UK chief executive of Initiative Media, is understood to be moving over to head a new consultancy division, announced by him in April. A replacement for Merrihue is...

Ogilvy & Mather unveils Elmlea spot.(Brief Article)
June 30, 2000... Ogilvy & Mather launches a new campaign for Elmlea this weekend, with a 30-second television commercial designed to give the cream substitute a younger image. The ad features a young man looking for his ideal date: he wants to find a...

Kiss hands Mother launch advertising brief for TV channel.(Brief Article)
June 30, 2000... Mother has extended its hold on the Kiss brand with its appointment to create the launch advertising for Kiss TV. Mother was appointed to the task without a pitch following the success of its "Live Sexy" work for the existing Kiss 100...

TBWA triumphs in bid to retain Holsten task.(Brief Article)
June 30, 2000... TBWA GGT Simons Palmer has beaten off a challenge from WCRS and Leagas Delaney to retain its 5 million [pounds sterling] Holsten business. But the agency will drop its latest campaign for the brand, which featured characters from the TV...

Science Museum launches ads to promote new wing.(Brief Article)
June 30, 2000... The Science Museum is aiming to shed its studious image in a new press and poster campaign from TBWA GGT Simons Palmer which breaks this weekend. The ads, which promote the museum's new 50 million [pounds sterling] "Welcome Wing", use...

Blink and Deepend form interactive TV production venture.(Brief Article)(Statistical Data Included)
June 30, 2000... Blink Productions and the digital design company Deepend are launching an interactive TV production company. Sleeper, a 50/50 joint venture, will take advantage of the changing media landscape, producing interactive communications for any...

ITV legal threat over Nightly News may hit ITC.(Brief Article)
June 30, 2000... ITV is likely to carry, out its threat of legal action If it fails to persuade the Independent Television Commission to accept the new Nightly News broadcast, according to ITV sources. But the broadcaster remains hopeful that it can talk...

DDB's Budweiser work helps US to top Cannes.(Brief Article)
June 30, 2000... The hotly tipped "whassup?" campaign for Budweiser from DDB Chicago surprised no-one when it emerged as the winner of the grand prix at the International Advertising Festival in Cannes last week. The victory made the US the undisputed...

WPP awaits verdict on battle over O&M Docklands property.(Brief Article)
June 30, 2000... WPP's Martin Sorrell will know within the next few days whether he has been successful in his 10 million [pounds sterling] legal action against Paul Reichmann, the Canadian property tycoon. A High Court judge is poised to rule on...

Adland ready for fight over proposed ban on food ads.(Government Activity)(International Pages)(Brief Article)
June 30, 2000... The advertising industry is gearing up for a battle to head off demands for strict curbs on food ads aimed at children amid growing concern about their poor diet. A Government taskforce has called for a ban on the promotion of harmful...

REVIEW.(Brief Article)(Statistical Data Included)
June 30, 2000... Marketing and advertising news in the week's press... Rainey Kelly Campbell Roalfe/Y&R, Partners BDDH, Interfocus, FCA! and the incumbent Rapier have been shortlisted to pitch for Yorkshire Electricity's 5 million [pounds sterling]...

Amazon addresses consumer fears.(International Pages)(Brief Article)
June 30, 2000... Amazon.co.uk, the online retailer whose share value plummeted 20 per cent this week, is launching a 2.2 million [pounds sterling] television campaign to persuade consumers that its service is fast and convenient. The campaign, by HHCL &...

ISBA and IPA argue for single regulatory body.(Government Activity)(International Pages)(Brief Article)
June 30, 2000... The IPA and ISBA this week called for the BBC to be brought under a new single regulatory body for broadcasting and communications, in their submissions to the Government's white paper on the future of broadcast and communications...

WWAV Rapp Collins takes NSPCC brand task from Saatchis.(National Society for the Prevention of Cruelty to Children)(Brief Article)
June 30, 2000... The NSPCC's direct marketing agency, WWAV Rapp Collins, has won the task of creating the next television campaign for the charity, further weakening Saatchi & Saatchi's hold on the above-the-line business. The two agencies pitched for...

UK Max uses e-mail to create cult character.(International Pages)(Brief Article)
June 30, 2000... UK Max, the search engine specialising in UK sites, this week launches its first advertising through HPT Brand Response with a press and e-mail campaign featuring an animated character called Max. The Hollinger Telegraph New Media-owned...

Reed Employment takes on internet competitors with AMV TV debut.(Brief Article)(Statistical Data Included)
June 30, 2000... Reed Employment will kick off a new advertising offensive this weekend with a TV campaign designed to safeguard its place in the fiercely competitive online recruitment market. A trio of commercials -- backed by a 2 million [pounds...

Grey unveils debut for P&G's Febreze.(International Pages)(Brief Article)
June 30, 2000... Grey London is launching its first work for Procter & Gamble's Febreze fabric freshener with a 4 million [pounds sterling] pan-European TV campaign. The work, which is due to break on 1 July, will run throughout the year. Three 30-second...

Mortimer Whittaker hires Webb to run its Direct Line business.(Brief Article)
June 30, 2000... Mortimer Whittaker O'Sullivan has hired Nick Webb, CDP's former new-business director, to take charge of its 30 million [pounds sterling] Direct Line account. His first assignment is to handle the September launch of the advertising for...

D'Arcy launches irreverent campaign for Red C cider.(Brief Article)
June 30, 2000... D'Arcy is launching its debut work for Red C, a new cider brand from Matthew-Clark, with a press and poster campaign that positions the brand as the only credible choice of sweet cider. One-line executions, which break on 1 July, revolve...

Partners BDDH's Co-op ads reposition brand.(International Pages)(Brief Article)
June 30, 2000... The Co-op next week launches its biggest advertising campaign in a bid to change the public's perception of the supermarket chain. The 16 million [pounds sterling] campaign, created by Partners BDDH, introduces animated characters and is...

Fallon's Radio 1 work stresses joy of music.(International Pages)(Brief Article)
June 30, 2000... Fallon is using an energetic dancer to front a new spot for BBC Radio 1 promoting its coverage of key music festivals throughout the summer. The ad is part of a campaign designed to illustrate BBC Radio 1's continuing commitment to live...

DDB's Kelkoo.com TV spot too risque for early evening airing.(International Pages)(Brief Article)
June 30, 2000... The European comparative online shopping service Kelkoo.com unveils a 2.5 million [pounds sterling] advertising campaign this week to accompany its UK launch. The campaign, which will run for four weeks, was created by DDB in France. It...

Mercedes takes on Marketing Drive for new product launch.(International Pages)(Brief Article)
June 30, 2000... Mercedes has added a direct marketing agency to its roster with the appointment of Marketing Drive to launch the new C-class model to UK dealers. The campaign includes the full dealer launch programme, with all point-of-sale material, a...

BBH launches TV ad for ScottishPower.(International Pages)(Brief Article)
June 30, 2000... ScottishPower is continuing to focus on staff who put service above selfishness in a new TV offensive to capitalise on its position as the UK's third-largest specialist electrical retail chain behind Curry's and Comet. Bartle Bogle...

Net software brand Stratumsoft recruits agencies for IT ads.(International Pages)(Brief Article)
June 30, 2000... The e-business software company Stratumsoft, which develops 3D and interactive internet imaging, has hired the Communications Unit to create a 1 million [pounds sterling] creative campaign. The Communications Unit is the first advertising...

Maxim redesign aims to give title a more `refined' feel.(Brief Article)
June 30, 2000... Dennis Publishing has launched a sleek redesign of Maxim aimed at giving the flagship title a more refined look and attracting more big-name fashion photograhers. The redesign, which debuts with the magazine's August issue this week, is...

Ehsrealtime develops new task for Dotmusic.(International Pages)(Brief Article)
June 30, 2000... Dotmusic.com, the music-related website, is launching a 6 million [pounds sterling] TV campaign next week through ehsrealtime -- formerly Evans Hunt Scott. The site, owned by United News & Media, provides a wide range of musical content,...

Publicis hires client from United Biscuits.(International Pages)(Brief Article)
June 30, 2000... Publicis has hired one of its own clients to work at the agency as a director in charge of some of its most prestigious accounts. Jude Bridge, who joins from United Biscuits, will run the Woolwich, Nestle and Whitehall Laboratories...

Vnunet.com unveils ads on palm devices.(International Pages)(Brief Article)
June 30, 2000... Vnunet.com and GuardianUnlimited are launching the UK's first interactive advertising campaign on palm devices this week. The campaign has been created by the new-media marketing agency media21, and will run on the GuardianUnlimited's...

TBWA sells its stake in new-media company.(International Pages)(Brief Article)
June 30, 2000... TBWA UK Group is selling its 40 per cent share in the business consultancy HappyDog back to the agency's founders. Toby Evetts, previously director of new media at TBWA, co-founded HappyDog with Scott Walker and Nick Jankel-Elliott but...

CustomerAsset.com launches in UK with new eCRM services.(International Pages)(Brief Article)
June 30, 2000... CustomerAsset.com, the global online client services company funded by News Corporation and Softbank's incubator eVentures is launching in the UK. The company aims to offer customer relationship management services to online businesses...

Banner ads are medium of the future, Adlink study says.(International Pages)(Internet/Web/Online Service Information)(Brief Article)
June 30, 2000... Banner advertising is the marketing medium of the future, according to the latest research from the pan-European ad sales house Adlink. The Banner-Brand Impact Test found that nearly 40 per cent of the UK research panel think that online...

campaign-i.(Internet news)(Brief Article)
June 30, 2000... Acquisition talks between Dixons' Freeserve and the German internet service provider T-Online have broken down, although the cable company NTL is now understood to be in discussions with the UK ISP. The news coincided with Freeserve's...

Female 007 targets online beauty fans.(online cosmetics retailer BeautySpy)(Brief Article)
June 30, 2000... Cosmetics store plans for bricks-and-mortar future The online cosmetics retailer BeautySpy, which went live last week, is aiming to supply medium-to high-end and hard-to-find skin care, fragrance and make-up products to both men and...

Cyberlions prove a tough assignment.(Brief Article)
June 30, 2000... This was the third year for the Cyberlions awards, part of the Cannes lions. The cyber awards have to be the most difficult for a festival. We as jurors weren't just celebrating very complex, new and hard-to-produce websites but also some...

The `Wild West' e-commerce environment won't last forever.(Brief Article)
June 30, 2000... Walsh Simmons is one of many to grab some dotcom action, Alasdair Reid says Not so long ago, Walsh Simmons was a humble direct marketing agency based in Manchester. Times change. It's still based in Manchester, but it is no longer quite...

web watch: lifestyle sites.(Brief Article)
June 30, 2000... Latest monthly, page impressions Rank Site Address ...

private surf.(www.flutter.com aids wagering)(Brief Article)
June 30, 2000... Alex Barnett, the sales and marketing director at Bluewave, looks at flutter.com. How many times have you been down the pub and ended up making a bet with a mate? Lots of times, I bet. So the idea of a website that facilitates betting...

Did Cannes media award mislead the industry?
June 30, 2000... Media is now properly recognised at Cannes. But does the jury's award of the media grand prix to a creative-led press ad send all the wrong signals about media's role? When the Media Lions were launched at last year's Cannes Festival,...

WOMEN.COM: AN EXPERT'S VIEW.(Brief Article)
June 30, 2000... Robin Lauffer takes a look at US portal women.com ahead of its UK launch later this year There's something about the US site women.com that bothers me, but I can't quite put my finger on it. After all, it's extraordinarily robust, with...

MEDIA CHOICE.(Brief Article)
June 30, 2000... Eleanor Trickett chooses the uncanny placement of an Evian ad in last week's Heat magazine. "Bless the Motive chaps for not even trying to pretend that this placement was deliberate, but the punch delivered showed just what a chat...

Where will Vivendi chief wave his wand after Seagram deal?(Brief Article)(Statistical Data Included)
June 30, 2000... Jean-Marie Messier could be ready to cast his net at Murdoch. Despite the City's uneasy reaction to Vivendi's $34 billion takeover of Seagram and Canal Plus to create the 66 billion [pounds sterling] media giant Vivendi Universal,...

A pity that Cannes failed to recognise top media strategy.(Brief Article)
June 30, 2000... So. Should you have been there? Sunning yourself on the Cote d'Azure, spending your agency's wafer-thin margins on dinner at the Colombe d'Or for yourself and a hand-picked bevvy of advertising's beautiful people, propping your eyes open at...

Fashion claims fresh victims among festival jury.(Brief Article)
June 30, 2000... James Lowther reports on the latest trends found in this year's crop at Cannes Well, I would like you to tear up this article right now and never look at it again. For two reasons. First, after being locked in a darkened room for 60...

The ego and emotion of the Publicis-Saatchis deal.
June 30, 2000... Maurice Levy's buyout has ignited talk of M&C selling up. A bouquet arrived for Maurice Levy, the Publicis president, just before he departed his Paris office for the Gare du Nord and a Eurostar train to speed him to London for last...

DIRECT MARKETING ISSUE/ECRM.(Brief Article)
June 30, 2000... eCRM is putting control of DM back into consumers' hands. Last week's news that the online client servicing company CustomerAsset.com was launching in the UK threw another buzz-word into the spotlight: eCRM. Seen by many as the...

M&C hijacks bad press for latest Dome campaign.(Brief Article)
June 30, 2000... M&C Saatchi won't let bad publicity get in the way of a campaign. Think of the Dome, the pearl of Greenwich and the apple of the New Millennium Experience Company's eye, and you are likely to picture images of a silent auditorium,...

LIVE ISSUE/FREELANCING.(Brief Article)
June 30, 2000... Patrick Collister's launch will not reinvent the wheel, Francesca Newland writes The cream of the commercials crop was on display last week at Cannes. The kind of ads that don't get made without massive confrontations, expense and effort...

Govt should pause on tobacco ad ban.(Brief Article)(Editorial)
June 30, 2000... A ban on tobacco advertising is proving to be a frustratingly difficult target for the Labour Government. No sooner do ministers have the quarry in their sights than something steps across their line of fire. The latest to get in the...

Dotcoms fail to score with Cannes jury.(Brief Article)
June 30, 2000... It's not only global investors who've been turned off by dotcoms. The Cannes jury have been equally unimpressed at how little dotcom advertising is breaking through the clutter. How odd that those at the leading edge of the new communications...

LETTERS.(Brief Article)
June 30, 2000... DOTCOMS Start jumping on the internet bandwagon when it sees a profit I'm writing in response to Paul Simons' views on the future of the internet revolution (Campaign, 16 June). Simons makes some very cogent points but...

MILLS ON ... LAGER ADS AND FOOTBALL HOOLIGANS.(Brief Article)
June 30, 2000... You've got to hand it to this Government. Its talent for the quick-fix is unabated. One all-day summit on the question of body imagery, stick-insect models and fat women and the problem is sorted. From now on, thanks to a new voluntary code,...

AZIS ON ... CREATIVE INTEGRATION.(Brief Article)
June 30, 2000... There's been a lot of talk about creative integration over the past few years. However most of the debate has been focused on the ability of a specific marketing services to integrate themselves. Hence, we've ended up with advertising...

Cannes' popularity does not reflect its value to advertising.(Brief Article)
June 30, 2000... The Cannes Festival is like the swinging 60s. If you can remember it, you obviously weren't there. In the aptly named Gutter Bar, a sleazy corner dive on La Croisette where the British contingent stand in sweaty discomfort to binge until...

POWELL ON POLITICS.
June 30, 2000... Chris Powell, the chairman of BMP DDB -- Labour's advertising agency from 1972 to 1997 -- has written a book describing the turbulent relationship between the Left and the `low-level, tedious' world of advertising. Chris Powell's...

PRIVATE VIEW.(Brief Article)
June 30, 2000... A whisper can attract an audience's attention just as effectively as a shout. Dulcet tones force people to pay attention -- or they won't hear what you have to say. As it is in meetings, so it is in the media, and a couple of this week's ads...

It's plus ca change at Cannes as tasteless and charmless reign.(Brief Article)
June 30, 2000... As the curtain falls on another fine week at the Cannes Advertising Festival, it seems little has changed over the years. The Gutter Bar still remains the firm favourite with the Brits, the Brazilians still make the most tasteless ads on the...

Lowe duo's vigil nearly ends without-a-ticket.(Brief Article)
June 30, 2000... It's good to see that an agency will still go the extra mile for a client. Take young Robin Garton and Rick Standley, a creative team at Lowe Lintas & Partners. Spotting an opportunity to boost the visibility of its "Withabix/Withoutabix"...

Retired troublemaker demolishes adland's image in TV outburst.(Brief Article)
June 30, 2000... Imagine you're Michael Buerk. You host a studiously deep discussion of spiritual issues every Sunday night on BBC1 and you need someone to meditate publicly on behalf of the advertising industry. Who would you pick to give the most sober...

Saatchis' Kev spreads merger love message.(Brief Article)
June 30, 2000... A certain amount of hyperbole and post-coital coo-cooing can be expected when two global marketing giants tie the knot. Yet the e-mail that accompanied the Saatchi & Saatchi-Publicis merger last week took the biscuit. Kevin Roberts,...

Pick of the week.(Brief Article)
June 30, 2000... Caroline Marshall picks BMP DDB 's "interview" spot for ONdigital: "This is the one where the guy celebrates getting a job from a stuffy interview panel like a footballer who's just scored a goal. The timing is stunning, the message is clear,...

Turkey of the week.(Brief Article)
June 30, 2000... Eleanor Trickett picks on McCann Erickson Paris's Immac spots currently flooding her TV: "I don't know if these `spy thriller'ads actually make sense in their native language, but for all the sense they make in English, they might as well not...

Lowes scoops Cannes press prize.(Brief Article)
June 23, 2000... UK agencies have once again triumphed at the Cannes International Advertising Festival, scooping the top prizes at the press and poster and the media awards. Lowe Lintas & Partners, London, took the top spot in the press and poster...

Thames Water puts media and creative tasks up for review.(Brief Article)
June 23, 2000... Thames Water is putting its 4 million [pounds sterling] advertising and media accounts up for review as part of an overhaul of its communications strategy. An undisclosed number of agencies have been invited to pitch for the account...

Three pitch-for high-profile NSPCC TV campaign.(Brief Article)
June 23, 2000... Saatchi & Saatchi's grip on its high-profile NSPCC business is once again under threat after the charity called in agencies to pitch for its next wave of TV advertising. Two agencies will pitch against Saatchis' for the business: Court...

HHCL wins Yahoo! creative account.(Brief Article)
June 23, 2000... HHCL & Partners has secured the multi-million pound creative account for Yahoo! as the internet company gears up for a major marketing push. The agency's task will now be to maintain the internet company's position as the UK's most...

Naked Chef invites pub pals round for a Sainsbury's `ruby'.(Brief Article)
June 23, 2000... Abbott Mead Vickers BBDO makes a return to Sainsbury's television advertising next week as it kicks off the first series of spots starting the celebrity chef Jamie Oliver. The agency has retained M&C's "making life taste better" tagline,...

Crossing the cultural divide opens up new world of possibilities.(Brief Article)
June 23, 2000... Merging Anglo-Saxon and Gallic advertising cultures was always considered akin to putting to sea on a Friday: not necessarily fatal, but traditionally something to avoid. Publicis' joint venture with True North Communications disintegrated...

Publicis wins Saatchis, in 1.24 billion [pounds sterling] merger.(Brief Article)
June 23, 2000... Saatchi & Saatchi clients will gain access to the burgeoning marketing services operations of the network's new Publicis parent once the French group's 1.24 billion [pounds sterling] takeover, creating the world's fifth largest communications...

Publicis and Cordiant in talks over Zenith.(Brief Article)
June 23, 2000... Top-level talks will kick off over the next few days to determine the future of Zenith following the merger between its joint owner, Saatchi & Saatchi, and Publicis. Consolidation between Zenith and Publicis' own media network, Optimedia, is...