Campaign articles from June 1998

Campaign archives from June 1998

Directing maverick addicted to the unpredictable. (United Kingdom commercial director Tony Kaye)
June 26, 1998... What's he up to this time? Karen Yates tries to fathom TK's latest shock decision Some say it happened like this: a client turned up on the set of a commercial which Tony Kaye was supposed to be shooting. But when Kaye arrived with a young...

The BBC puts it brand value under the spotlight. (United Kingdom British Broadcasting Corporation marketing strategy)
June 26, 1998... Auntie has shown her true colours, but is it worth the wait, Richard Cook asks? Some things, it seemed, were still sacrosanct at the BBC. Chief among them was its ability to dip in and out of the commercial sector as its whims dictated, much...

Visionary magazine editor to take plunge with own venture. (United Kingdom editor Sally O'Sullivan)
June 26, 1998... Sally O'Sullivan is going it alone and is relishing the challenge. It's hard to imagine Sally O'Sullivan being scared of anything; this woman reeks of self-possession like the rest of us smell of perfume. Within seconds of talking to her,...

Will consumers see the point of the digital radio revolution? (United Kingdom)
June 26, 1998... Any investment in digital may not result in greater profit The BBC has been transmitting digital radio since 1995. That's another one of those "not a lot of people know that" little gems. The BBC has obviously been keeping quiet about it...

The world's hottest new directors. (commercial directors)
June 26, 1998... Chris Dada Chris Dada directed a Club 18-30 ad for Saatchi & Saatchi in the summer of 1996 but the achievements that won him a place in the showcase are two Ikea spots for St Luke's, "Belinda's letter" and the infamous "downsizer". Kean...

Telemarketing comes of age. (analysis)
June 26, 1998... For most people in 90s Britain, picking up the phone to book theatre tickets, buy insurance, order a pizza or request a brochure is a normal part of everyday life. The Direct Marketing Association's communications manager, Martin...

Talking telephone numbers. (personalized business telephone numbers)
June 26, 1998... Customised phone numbers or `golden numbers' have become a valuable telemarketing tool. Meg Carter reviews the latest developments, from portable freephone numbers to `alpha numerics' Bupa, First Direct and Forte have learned through...

Your number's up. (European telecommunication law)
June 26, 1998... Stephen Groom looks at what the European Union's latest directive on telecoms entails and how its consumer protection provisions could affect the direct marketing industry Lately there has been a rash of European legislation affecting direct...

Down the line. (use of internet and digital services by telemarketers)
June 26, 1998... The internet and the advent of digital will force telemarketers to consider how best to handle new forms of communication. Technology as much as demand is fuelling the rapid expansion of the telemarketing business. Call handling specialists...

Renaissance man with finger on the millennium. (interview with United Kingdom millennium artist Mark Reddy)
June 26, 1998... Mark Reddy designed the logo for New Britain...and the rest. It used to be so simple. You left art college after training as a graphic designer, you got a job at Ogilvy Benson & Mather. You even got assigned the desk next door to a young...

Post-production changes direction. (United Kingdom advertising post-production techniques)(Production and post-production supplement.)
June 26, 1998... Whatever you may think of CDP's 40-second Gothic pastiche for Honda cars as a piece of effective advertising, you can hardly deny that it's a spectacular slice of film-making with immaculate production values. You know the one... the crazed...

Jobs for the girls. (emergence of women in the United Kingdom post-production industry)(Production and post-production supplement.)
June 26, 1998... Tradition, male bonding and anti-social working hours have kept women out of directing and in the `supporting' producer's role. But industry attitudes are changing There are no official statistics to prove it but, after a cursory check of...

Directors: who's hot, who's not. (analysis of best United Kingdom commercial directors in 1998)(Production and post-production supplement.)
June 26, 1998... From Hollywood Players through to Workhorses and Wannabes, Soho is bursting with directing talent. Caroline Marshall looks at who's been wowing agency heads of TV This is the fourth time Campaign has divided Soho's commercials directors into...

The equity factor. (effect on United Kingdom commercial production sector of actor's union boycott)(Production and post-production supplement.)
June 26, 1998... Depending on who you talk to, the commercials boycott is either really hurting or is having very little effect on production. Belinda Archer speaks to many in the industry who are managing to work around the dispute If you listened really...

Sir David English - the industry pays a tribute. (United Kingdom newspaper editor)(includes related article)(Obituary)
June 19, 1998... Sir David English, the editor of the Daily Mail from 1971 to 1992, died on 10 June, aged: 67. Brian Watson, who has wow at FCB on Daily Mail account since 1980, pays tribute When I first met David English, he had yet to receive his...

Self-assured TBWA president set to make a mark at Cannes. (profile of advertising executive Jean-Marie Dru)
June 19, 1998... `Achieving the impossible' is the hope of Jean-Marie Dru, Emma Hall discovers Jean-Marie Dru is used to being in the global spotlight. What with the ups and downs of his French agency network, BDDP, and his much-publicised haggling for...

Thin line between legitimate homage and rip-off. (development of agency ideas)
June 19, 1998... Ideas are borrowed all the time but it's often wise to ask first. Originality can be a disconcertingly elusive attribute. Art historians like Gombrich have pretty much put paid to any lofty romantic view of the artist plucking original...

IPC chief makes it his mission to prepare a smooth flotation. (interview with IPC Magazines chief executive Mike Matthew)(Interview)
June 19, 1998... Mike Matthew also steered IPC through its successful buyout, Anna Griffins says "To be comfortable is to be dead," Mike Matthew proclaims, punctuating the statement with a trail of cigarette smoke. The chief executive of IPC Magazines is a...

Bullish UK agencies set to match their 96 glory at Cannes. (advertising award festival)
June 19, 1998... UK entrants are optimistic but the standard all round is high. The annual unbridled junket that is the Cannes International Advertising Festival takes place next week, and armchair advertising critics are already musing over who will win what...

Scandinavian TV pioneer learns to live with the competition as commercials win favour. (Modern Times Group)
June 19, 1998... Alasdair Reid plots the turbulent journey of Scandinavia's leading commercial broadcasting group When David Chance, newly departed from BSkyB, accepted a seat on the board of Modern Times Group back in March, he maintained that this was a...

Auntie's marketing masterplan. (marketing strategy of United Kingdom British Broadcasting Corporation)
June 19, 1998... One marketing was a dirty word at the BBC, now it is top of the agenda. John Owen looks at the two women who effected this sea-change and examines the strategies that will guide the corporation through competitive times In the cosy days of...

Branded by design. (brand development consultancies)
June 19, 1998... Design consultancies are coming of age, Jane Lewis says, with many now offering a full range of brand development skills--which puts them in a position to compete with their rivals in the world of advertising Most graphic design...

Mystery man returns to run Leagas Delaney shop. (United Kingdom advertising executive Nick Hough)
June 12, 1998... Has the Netherlands dint toughened up `nice' Nick Hough? When Nick Hough went to Holland to take up one of the country's top advertising jobs in 1995, the local press referred to the move as a "big mystery". Becoming managing director of Lowe...

Sponsors discover World Cup is fair game for all. (financial costs of sponsoring the 1998 World Cup)
June 12, 1998... Will the official endorsers find their huge spending defeated, John Tylee asks? Gazza may not be the only person to have shed tears by the time the final whistle blows on this summer's World Cup. A few multinational companies may also be...

Mild-mannered operator who calmly plotted UK expansion. (Texas-based Clear Channel broadcasting station)
June 12, 1998... Mark Mays, head of Clear Channel, enjoys working hard. Claire Beale reports Sitting in the Decaux private jet last week en route to the French Open, darling, champagne breakfast in hand, one couldn't help but muse on the changing face of the...

Pioneers of online ad management doing legwork for traditional press. (internet advertising)
June 12, 1998... Open AdStream has been helping publishers move advertising sales over to the Net. The traditional media companies that have featured in this series so far are not the only ones vying for a slice of the digital future. Their more specialist...

How an interactive icon may change the nature of ad breaks. (development of interactive advertising websites)
June 12, 1998... Richard Cook looks at the way TV viewers manage to look at commercials and Websites at the same time When the US network, CBS, screened the 40th annual Grammy Music Awards in February, it was one of the struggling broadcaster's most...

The end of the end line. (use of advertising end lines)
June 12, 1998... Remember those classic endlines of the 70s, like `refreshes the parts' and `Schhh. You know who? These days, veterans tell Harried Green, the endline carries little weight with marketers and creatives 'Ello Tosh, got a Toshiba? Vorsprung...

The devolution effect. (United Kingdom regional press advertising expenditure)
June 12, 1998... Regional newspaper, traditionally seen as media's poor relation, have benefited from the recent return to community values and ad revenue and circulation are increasing. But despite fresh marketing efforts, publisher have ground to make,...

Ads go local. (regional press advertising campaigns)
June 12, 1998... The regional press is thriving, but is it winning new advertisers? Robert Dwek investigates four campaigns to see just how successful the medium was for them The Army Marketing is full of military metaphors but it still seems odd to...

Dour boss credited with revitalizing Mirror Group. (United Kingdom newspaper Mirror Group chief executive David Montgomery)
June 5, 1998... David Montgomery might appear a bit cold, but he's effective. There's a famous anecdote about David Montgomery. He was having his picture taken for Mirror Group's annual report and, after clicking away, the enthusiastic photographer said:...

Heinz gets burnt in customer magazine market. (advertising strategy of Heinz)
June 5, 1998... Heinz's venture into direct marketing didn't produce the results. Want to know why Heinz is axing its customer magazine, At Home? Then try this simple test. Put your thumb across the Heinz logo on the front cover. Now imagine another...

Indie's faith healer embraces tough task with enthusiasm. (interview with United Kingdom Independent newspaper commercial director Stephen Miron)(Interview)
June 5, 1998... Stephen Miron is happy to join a paper in difficulties. Why? It's hard to really know someone if they're wearing shades. You miss the flashes of guilt, the incriminating look away when the bullshit comes, the clear stare of integrity or...

BBH Boddingtons blitz aims for the heart of the barstool fan. (beer advertising campaign during the 1998 Football World Cup)
June 5, 1998... One beer brand has opted to reject star-studded ads for its World Cup bonanza. How many articles have you read so far about the frenzied marketing activities surrounding the World Cup? More than a handful, probably. No doubt you will know,...

Walkers: the BMP years. (advertising campaign of United Kingdom Walkers crisps)
June 5, 1998... Walkers was a little known Midlands brand when BMP picked it up and, with its Lineker ads, made it famous. But after nearly four years, Frito-Lay has left DDB for BBDO, Emma Hall writes No more Mr Nice Guy. Like Gary Lineker stealing crisps...