Campaign articles from July 2011

Campaign archives from July 2011

Nokia hands pounds 80m campaign to Inferno.(Nokia UK)(Brief article)
July 29, 2011... Nokia has appointed the integrated agency Inferno to handle an estimated pounds 80 million global brand campaign. The agency is thought to have won the brief after a pitch against Nokia's global roster agencies, including JWT and Wieden &...

Beta beats four to Royal Mail account.(Brief article)
July 29, 2011... Royal Mail is understood to have appointed Beta to its integrated advertising account. The agency scooped the business after a pitch against JWT London, McCann London, MWO and Rainey Kelly Campbell Roalfe/Y&R. Abbott Mead Vickers BBDO,...

Vauxhall kicks off direct marketing review.(General Motors UK )(Brief article)
July 29, 2011... General Motors UK is reviewing its Vauxhall direct marketing account. The car manufacturer is expected to send out an RFI over the next two weeks as part of a statutory review. Vauxhall has worked with its incumbent agency, DraftFCB, for...

Santander appoints Euro.(Banco Santander S.A.)(Euro RSCG London)(Brief article)
July 29, 2011... Engine loses exclusive hold on pounds 35 million ad account as Euro RSCG joins roster. Santander has appointed Euro RSCG London to its agency roster, just seven months after retaining Engine to its pounds 35 million UK account following a...

Agencies line up for JustGiving ad brief.(Brief article)
July 29, 2011... JustGiving, the private for-profit company responsible for the administration of charitable donations, is looking for an agency to handle its marketing activity. The organisation, which has not previously worked with an ad agency, has...

Editor's Perspective - It's time for a second creative revolution.(Editorial)
July 29, 2011... In his book The Real Mad Men, Andrew Cracknell talks about ad execs whose 'lives were ever-more driven by research, which in turn reinforced the status quo, since only that which already existed could be researched. Add to that their servility...

Govt embroiled in advertorials row.(Brief article)
July 29, 2011... Ministers accused of back-door party political advertising. Ministers have been accused of running back-door party political advertising despite imposing huge cuts in the Government's ad budget. Labour called for a halt to paid-for...

Profero adds Dover to management line-up.(Buster Dover)(Brief article)
July 29, 2011... Profero has appointed Buster Dover, the former head of digital at VCCP, as its managing director. The appointment is the first major change that Dale Gall has made to Profero's management team since he took over as its chief executive. ...

Leith wins Baxters advertising brief.(Baxters Food Group)(Leith Agency)(Brief article)
July 29, 2011... Baxters Food Group has appointed The Leith Agency to handle its UK advertising account. The Edinburgh-based agency won the business after a pitch process, which took place last week. It will now be responsible for handling an integrated...

WCRS&Co poised to pick up London Elects ad business.(Brief article)
July 29, 2011... London Elects, the organisation responsible for elections in London, is set to appoint WCRS&Co to oversee its advertising activity. The agency is understood to be in contractual negotiations regarding the account, after triumphing in a...

Stokes to head up strategy at MCHI.(Martyn Stokes)(Brief article)
July 29, 2011... MCHI, the CHI & Partners and Group M joint venture, has hired Martyn Stokes, the head of communications strategy at MPG Media Contacts, as its chief strategy officer. He replaces Tim Allnutt, the former managing partner of MCHI, who left...

Bupa calls review of social media.(British United Provident Association Ltd)(Brief article)
July 29, 2011... Bupa, the UK private healthcare provider, is looking for an agency to work on its social media strategy. Having seen credentials, Bupa is to contact agencies to participate in a pitch. It is unclear how this will impact on Publicis Modem,...

Tindall and Tucker to reunite at Leo Burnett.(Adam Tucker)(Justin Tindall)(Brief article)
July 29, 2011... Leo Burnett's executive creative director, Justin Tindall, has recruited his former creative partner Adam Tucker as the agency's creative director. Tucker, who has been working on a freelance basis, most recently as the acting executive...

British Red Cross - Life. Live it.(Brief article)
July 29, 2011... British Red Cross has launched a hard-hitting cinema ad to raise awareness of how first aid can save lives. The ad will run alongside Harry Potter And The Deathly Hallows Part 2 in an attempt to reach 11-to 16-year-olds. The split-screen ad...

Aviva - Paving the way.(Brief article)
July 29, 2011... Aviva has launched a campaign featuring Olympic champions to celebrate the insurer's 12-year sponsorship of British athletics. A host of athletes lined up for the 40-second film, created by Balloon Dog, which was launched on TV to mark one year...

The Sun - Football brought to life.(WCRS Group PLC)(Brief article)
July 29, 2011... WCRS&Co has created a campaign for The Sun to mark the start of the football season and promote the paper's columnists Terry Venables, Ian Wright and Harry Redknapp. The agency commissioned the animator Richard Swarbrick to create TV and...

Pricerunner seeks advertising agency.(Brief article)
July 29, 2011... Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency to handle its integrated advertising account. The website is planning an advertising assault in order to increase awareness and gain share of...

Michael Campbell in move to Albion.(appointment of Andy Beaumont)(Brief article)
July 29, 2011... Albion London has hired the former Saatchi & Saatchi copywriter Michael Campbell as a creative director as part of a revamp of the agency's creative offering. He joins this month and will report to the executive creative director, Nick...

Ken Hoggins joins BBH to oversee Waitrose.(Bartle Bogle Hegarty Ltd.)(Brief article)
July 29, 2011... Bartle Bogle Hegarty has hired Ken Hoggins, the long-standing creative director on Waitrose, to head creative on the pounds 25 million account. Hoggins previously worked at MCBD, which handled the business and recently merged with Dare. ...

CHI's Dave Masterman takes on JWT creative director role.
July 29, 2011... JWT London has hired CHI & Partners' Dave Masterman, one half of the creative team responsible for the Drench 'cubehead' spot, as a creative director. He joins the agency early next month and will report to the executive creative...

Puma - Pump up.(Brief article)
July 29, 2011... Puma has unveiled the follow-up to its award-winning 'after hours athlete' global ad. 'Pump up', created by Droga5 New York, launches on Monday and stars semi-professional young athletes. It builds on the 'after hours athlete' campaign, which...

Morrisons - Disney Magical Moments.(Morrisons)(DLKW Lowe)(Brief article)
July 29, 2011... DLKW Lowe has created an ad for Morrisons to promote its Disney Magical Moments cards, which allow collectors to win one of 1,000 breaks at Disneyland Paris. The spot shows children trying to convince their parents to take them to Morrisons so...

DMA - Winning chemical reaction.(Direct Marketing Association)(Brief article)
July 29, 2011... The Direct Marketing Associ-ation is launching a campaign to promote its awards. The drive, by 2010's DMA Grand Prix winner, Archibald Ingall Stretton, includes DM, posters, e-mail and brochures The ad features an artist's impression of the...

Argos to launch series of ads tailored to ITV programming.(Brief article)
July 29, 2011... The retailer Argos is to launch ads tailored to TV programmes, such as Emmerdale and Coronation Street, and to genres such as 'daytime' as part of a major partnership deal with ITV. The spots launch this week, with five 20-second ads, created...

MediaCom retains Bose after review.(MediaCom-TMB Ltd.)(Brief article)
July 29, 2011... Bose, the audio company, has retained MediaCom as the agency on its pounds 20 million pan-European media planning and buying account. The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved...

The Red Brick Road lands Remy Martin.(E. Remy Martin et Compagnie S.A.)(Brief article)
July 29, 2011... Remy Martin, the cognac brand, has appointed The Red Brick Road to handle its CRM and digital account. The agency won the account after a competitive pitch. Its appointment will further strengthen The Red Brick Road's relationship with the...

Pringle returns as strategic advisor at 23red.(appointment of Hamish Pringle)(Brief article)
July 29, 2011... Hamish Pringle will return to the agency scene after he steps down as the IPA director-general this week by joining the integrated agency 23red as a strategic advisor. He will work as a contact between the agency and its most senior clients...

Converse - Create - which shoe are you?(Brief article)
July 29, 2011... Perfect Fools, the Stockholmand Amsterdam-based creative studio, has developed an online app for Converse customers to customise shoes before purchase. The app asks users 'which shoe are you?' and integrates with the brand's website. Users click...

McDonald's - Happy box.(Brief article)
July 29, 2011... McDonald's has launched 'happy box', a TV campaign to promote its Happy Meals for children. Created by Leo Burnett London, the ad features large Happy Meal boxes in a series of locations, such as on a beach, in a city centre and in a park. Each...

ESPN - Evolution of the touchdown dance.
July 29, 2011... ESPN, the Disney-owned sports broadcaster, has launched an ad by Wieden & Kennedy New York to mark the return of the NFL's American football season. The ad features the YouTube star Judson Laipply's recreations of iconic touchdown...

The Week: JWT out as Kraft Reviews Global Trident Ad Account
July 29, 2011... Kraft Foods is reviewing the global advertising account for its Trident chewing-gum brand, bringing an end to JWT's long-standing tenure overseeing the business. JWT will not be included in the pitch but will continue to work on Halls...

The Week: Quotes of the week.(Quotation)
July 29, 2011... 'You would be surprised if we weren't considering a suitable gap in the market for a new title.' Martin Morgan, the chief executive of Daily Mail & General Trust, reacts to speculation that it will launch a Sunday 'red-top' following the...

The Week: Advertising news - Brazilian shop loses Lions.
July 29, 2011... The Cannes Lions International Festival of Creativity has withdrawn the silver and bronze Lions awarded to the Sao Paulo-based agency Moma Propaganda for its Kia Motors work after deciding the agency flouted the rules. Moma picked up a silver...

The Week: Advertising news - Old Spice reveals new hunk.(Procter & Gamble Co.)(Brief article)
July 29, 2011... Old Spice's new Italian hunk, Fabio Lanzoni, stars in a viral ad by Wieden & Kennedy Portland challenging the original lothario, Isaiah Mustafa, to a face-off. The latest Old Spice ad, 'new Old Spice guy Fabio', appears on YouTube and...

The Week: Advertising news - AMV unveils licence fee spot.(Abbott Mead Vickers BBDO)(British Broadcasting Corp.)(Brief article)
July 29, 2011... Abbott Mead Vickers BBDO has created a second spot for the BBC's 'whatever's easiest for you' campaign, which tells viewers how they could spread the cost of their TV licence. The ad features a young man and a woman going through all the stages...

The Week: Advertising news - Wickes ad promotes doors.(Brief article)
July 29, 2011... The home-improvement retailer Wickes has launched a spot to position itself as a one-stop shop for doors. The 30-second ad once again sees the Harry Potter actor Timothy Spall providing the voiceover The work, by MWO, launched earlier this week...

The Week: Media news - Dispute over Dave continues.(UKTV Interactive Ltd.)(Brief article)
July 29, 2011... The trademark dispute between Dave, the Engine-owned branding consultancy, and Dave, the UKTV-owned TV channel, continues as the latter submitted evidence supporting its appeal against a European legal ruling rejecting the TV channel's trademark...

The Week: Media news - NYT lures digital subscribers.(Brief article)
July 29, 2011... The New York Times, which introduced its pay-wall on 28 March, racked up around 224,000 digital subscribers by the end of the second quarter. In addition, it has another 57,000 paid subscribers to e-readers and replica editions, giving it a...

The Week: Media news - Lloyds and Absolute in deal.(Lloyds Banking Group PLC)(Absolute Radio UK)(Brief article)
July 29, 2011... Lloyds TSB, the official banking and insurance partner of the London 2012 Olympic Games, signed a deal with Absolute Radio for a one-day, on-air promotion to mark the 12-month countdown to the event The Absolute Radio presenter Russ Williams...

The Week: Media news - Publisher partners Flipboard.(Conde Nast Publications Inc.)(Brief article)
July 29, 2011... Conde Nast has partnered with Flipboard, the personalised social magazine iPad service, to put brand advertising on Flipboard's app for the first time, as well as content from the publisher's US titles Flipboard, which launched in July last...

The Week: Media news - Redbus rolls out hi-def sites.(Brief article)
July 29, 2011... Redbus Media Group, the outdoor media owner, is launching a digital six-sheet network in universities that will be ready in time for the arrival of the new student intake in the autumn. For the initial roll-out of the network, Redbus will...

The Week: Branding news - Ryanair to create 'green' ads.(Brief article)
July 29, 2011... Ryanair is planning its first 'green' marketing campaign to highlight its credentials as a 'low-emissions' airline. This marks a shift in strategy for the carrier, with its chief executive, Michael O'Leary, having previously labelled global...

The Week: Branding news - Poor Olympic sponsor recall.(Brief article)
July 29, 2011... Lloyds TSB is the top-tier sponsor most associated with the London 2012 Olympic Games, while Olympic campaigns by BT, British Airways and BP are failing to resonate with customers, according to exclusive research carried out for Marketing by...

The Week: Branding news - Tesco trials free store wi-fi.(Brief article)
July 29, 2011... Tesco is set to roll out free wi-fi across its UK stores, allowing consumers to compare prices and access their Clubcard accounts online while they shop. Shoppers will be able to read product reviews and compare prices on internet-enabled...

The Week: Branding news - Waitrose plans fashion offer.(Brief article)
July 29, 2011... Waitrose is launching its first clothing offer later this year, in an attempt to boost its sales to compete with bigger rivals. Work is already under way on its Food & Home store in Canary Wharf, London. The revamped three-floor branch is...

The Week: MediaCom keeps UK Universal business after global review.(Brief article)
July 29, 2011... MediaCom has retained Universal Home Entertainment and Universal Pictures' pounds 26 million UK media planning and buying account after a pounds 900 million global review. The US cable company Comcast, which recently took control of the...

The Week: Quotes of the week.(Quotation)
July 29, 2011... 'I remain lost in admiration for the Channel 4 advertising department who managed to fill the gaps between Lisa's undercarriage problem, Paul's frozen genitals and Simon's 'vitiligo of the penis' with commercials for Reggae Reggae Sauce, the...

The Week: Agency reviews - Nonsense wins burger pitch.(Brief article)
July 29, 2011... Gourmet Burger Kitchen has appointed Nonsense London to handle its digital marketing and social media after a five-way pitch. Nonsense will begin by creating and implementing a social media strategy and guidelines for the restaurant business....

The Week: People news - Ireson leads Ford marketing.(Ford of Britain at appointmnet of Anthony Ireson)(Brief article)
July 29, 2011... Ford of Britain has appointed Anthony Ireson to the position of marketing director after the previous incumbent, Mark Simpson, was promoted to lead the sales office in Ford Russia. Ireson has worked at Ford for 13 years, most recently as the...

The Week: People news - Thomson Reuters cuts five.(Brief article)
July 29, 2011... Thomson Reuters has axed five senior executives from its Markets division in a move that is believed to have led to the departure of the unit's chief executive, Devin Wenig. The high-level departures include the Markets chief marketing officer,...

The Week: People news - Ince quits Engine for Rapier.(Brief article)
July 29, 2011... Rapier has poached Engine's client managing director, Lauren Ince, to head its account handling department. Ince will join in September and report to the Rapier chief executive, Jonathan Stead. At Engine, Ince led the Santander and Bupa...

The Week: City news - DMGT ad revenues suffer.(Daily Mail and General Trust PLC)(advertising)(Financial report)(Brief article)
July 29, 2011... Daily Mail & General Trust's national newspaper brands have suffered a steep fall in ad revenue, despite a surge of 50 per cent in Mail Online and Metro.co.uk revenues. Associated Newspapers, its national newspaper division, reported a...

The Week: City news - Publicis sees organic growth.(Publicis Groupe S.A.)(Financial report)(Brief article)
July 29, 2011... Publicis Groupe has reported organic revenue growth of 7.1 per cent year on year to EUR2.7 billion in the first half of 2011, according to the group's first-half results. Revenue was EUR1,413 million in the three months to 31 June, a rise of 2.7...

The Week: City news - Microsoft unit records loss.(Financial report)(Brief article)
July 29, 2011... Microsoft's Online Services Division, including ad sales, Bing and MSN, has recorded an annual operating loss of dollars 2.58 billion (pounds 1.57 billion) despite a 15 per cent growth in revenues. The technology giant revealed its overall...

The Week: City news - Online sales lift Domino's.(Financial report)
July 29, 2011... Domino's Pizza has reported a 15 per cent uplift in pre-tax profits, fuelled by a 50 per cent growth in its online business, and the company has promised to increase its marketing spend for the remainder of the year. Pre-tax profits rose 14.8...

The Week: City news - Route clear for travel merger.(Brief article)
July 29, 2011... The Competition Commission has provisionally given the go-ahead for the merger of Thomas Cook Group with the travel arm of The Co-operative Group, in a deal that will create the biggest travel retailer in the UK The Office of Fair Trading had...

The Week: International news - Ipsos to seal Synovate deal.(Brief article)
July 29, 2011... Ipsos, the French market research company, is to acquire Synovate, the Aegis-owned market research business. Ipsos will pay pounds 525 million for Synovate as Aegis looks to offload the company in order to concentrate on its core advertising...

The Week: International news - Marriott calls media review.(Brief article)
July 29, 2011... Marriott International has called a review of its global media planning and buying roster as it looks to consolidate its business into a single shop. The hotel chain currently works with four agencies on its media business, including Carat in...

The Week: International news - G2 promotion for Patmore.(Martin Patmore)(Brief article)
July 29, 2011... G2 Worldwide has promoted Martin Patmore to the new role of regional chief executive of G2 Asia Pacific. Patmore, who was previously the chief executive of Grey/G2 Korea, will be responsible for the agency across nine countries. He will report...

Pitch update.(Brief article)
July 29, 2011... The Barclays media pitch is progressing. Sources suggest that the bank has shortlisted three agencies to pitch for its global business: the incumbent, Walker Media, WPP's Maxus and Omnicom's OMD. Chemistry meetings will be completed by the end...

New-Business Rankings - 29 July 2011.(Table)
July 29, 2011... NEW-BUSINESS RANKINGS - 29 JULY 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Two L'Oreal cosmetics ads banned.
July 29, 2011... The Advertising Standards Authority has banned two L'Oreal cosmetics ads featuring Christy Turlington and Julia Roberts, following complaints by the Liberal Democrat MP Jo Swinson that they had been digitally manipulated. The ASA upheld her...

Hotline: ITV ad revenue increase.(Financial report)(Brief article)
July 29, 2011... ITV reported a net ad revenue increase of 2 per cent year on year in the first six months of 2011, according to its interim results Though this was behind the market, which was up 3 per cent year on year, the chief executive, Adam Crozier, said...

Hotline: Co-op Group consolidates account into MediaCom North.(Brief article)
July 29, 2011... The Co-operative Group has consolidated its pounds 8 million digital media planning and buying account into MediaCom North. In addition to the travel, pharmacy and Funeralcare business it already handled, the agency has picked up digital media...

Hotline: Glasgow 2014 Commonwealth Games agency hunt.(Brief article)
July 29, 2011... The organiser of the Glasgow 2014 Commonwealth Games is looking for an agency to handle its digital media strategy. A number of agencies have been contacted about the brief. -------------------- Did you find this article useful? Why not...

Hotline: Faberge seeking media agency.(Brief article)
July 29, 2011... Faberge, the high-end jeweller, is seeking a media agency to handle planning and buying. The appointed agency will focus mainly on press activity. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Lida appointment.(Brief article)
July 29, 2011... Lida has appointed Louise Whitcombe as its client services director. She will replace Pip Hulbert, who left to move to Bejing Whitcombe, who joins from DraftFCB, will be responsible for the Boots account. -------------------- Did you find...

Hotline: AKQA appointment.(Brief article)
July 29, 2011... AKQA has appointed James Hudson as its head of media and search Hudson, who joins from Webliquid, will report directly to Scott Symonds, the global head of AKQA Media. -------------------- Did you find this article useful? Why not...

Hotline: Astellas appoints Rapp.(Brief article)
July 29, 2011... Astellas, the pharmaceutical company, has appointed Rapp as its pan-European corporate brand advertising agency after a four-way pitch Rapp will be responsible for developing work promoting Astellas' existing 'Changing Tomorrow' initiative. ...

Hotline: Broadband speed gaps grow.(Brief article)
July 29, 2011... The gap between advertised broadband speeds and actual broadband speeds has grown by 8 per cent in the past six months, while the investigation into the use of the phrases 'up to' and 'unlimited' rolls on. According to new research from the...

Close-up: The Advocates - When it's crunch-time, this client trusts his gut.
July 29, 2011... Ian Ellington, the Walkers Snacks general manager in charge of a pounds 30 million adspend, not only reformulated its products but also its marketing. The result? A much-loved, flexible ad campaign and a Cannes Grand Prix. John Tylee reports. ...

Close-up: Tune in and let TED expand your mind.
July 29, 2011... The TED optimism proved to be infectious, AMV's Craig Mawdsley and Bridget Angear report. Feeling a little bit weary with the world, with heads full of the issues of the day, we arrived in Edinburgh just a touch jaded. And rattling up on the...

Close-up: From fad to failure: why size does not ensure success.
July 29, 2011... Only agencies that present the big picture can guide their clients through an age that may be defined by fads and failures, David Patton says. Consider this: Facebook won't matter - or even exist - in five years' time. With a global...

Close-up: My YouTube ad of the week - James Hilton, Glove and Boots.(Interview)(Brief article)
July 29, 2011... Task - Show how Facebook has made people do strange things online. Execution - 'Ten reasons why we hate Facebook' sees Mario and Fafa, two puppets, explain and act out the ten reasons why they hate Facebook These include silly friend...

Close-up: Should adland back entrepreneurs?
July 29, 2011... Do small businesses offer significant growth opportunities for the industry, John Tylee asks. Not so long ago, ex-waitress Alison Grieve would probably have got short shrift from any agency she approached for help to promote her invention...

Close-up: My Life in Advertising ... Neil Dawson, Job Executive creative director, BETC London.(Column)
July 29, 2011... The reason I got into advertising was... John Webster. He got me at age five when he did the 'Cresta bear' and the 'Humphreys' for Unigate Dairy. The campaign I'm most proud of working on is... 'surprisingly ordinary prices' for Volkswagen....

Media Perspective: Twitter provides the perfect platform for breaking hot stories.
July 29, 2011... I've been off work for the past fortnight. Did I miss much? Sadly, it was impossible (even if I'd holidayed on Mars, rather than just West Herts) to avoid the tragic events of last weekend, with a crazed gunman going on a hideous murderous...

Media Forum: Is digital ad inflation a pain?
July 29, 2011... Facebook's popularity with brands is driving up prices. By Alasdair Reid. There's an old joke in the retail trade about Tesco being unpopular with customers because of the queues - and, indeed, success always drags its own sorts of problems...

Media Headliner: Murdoch's 'safe pair of hands' enters the fray.
July 29, 2011... Will run-ins with Silvio Berlusconi prepare NI's new chief Tom Mockridge for the maelstrom in the UK? Tom Mockridge, according to some sources in beleaguered Fortress Wapping, did not make the most impressive of starts. The classic mark of a...

Media Lifeline: Microsoft Advertising.
July 29, 2011... The computer giant has tried to innovate its sales arm with management rejigs and a UK Ad Exchange. December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield,...

Media: All about ... Ofcom's TV ad trading review.
July 29, 2011... Maisie McCabe detects less of an appetite for change in how ads are traded. In the run-up to last Friday's deadline for responses to Ofcom's review of TV advertising trading, the attitude of most broadcasters and media buyers could be divided...

Media: Things we like.
July 29, 2011... - Absolute Radio and Lloyds TSB It must be difficult to keep thinking up special promotions when your parent company is undergoing a review of the business, but Absolute Radio's sales team keeps pulling it off. This week, Lloyds TSB, the...

Media: Double standards - Do advertisers get targeting the over-50s right?
July 29, 2011... The 50-plus age group is a growing and lucrative market but needs to be respected and understood, two experts say. TIM WILLIS - EDITOR, HIGH50.COM - Who is your target audience and how would you describe them? Our sweet spot would be...

Perspective - How game-changer Borkowski lured me back to the industry.
July 29, 2011... Campaign asked me why I am returning to our business after a break of 18 months, living up in the Spanish mountains with only goats and widows for company. Well, I cannot resist the lure of an opportunity to be in the right place at the right...