Campaign articles from July 2010

Campaign archives from July 2010

Russell Davies joins Ogilvy in EMEA role.
July 30, 2010... Ogilvy & Mather has appointed Russell Davies, the ad consultant and former global planning director of Nike, to the newly created role of head of planning for Europe, the Middle East and Africa. Davies will oversee planning on key...

Johnson & Johnson reviews media roster.(Brief article)
July 30, 2010... Johnson & Johnson is holding a roster review of its estimated dollars 3 billion media business. The review involves its three roster networks: Carat, which holds the business in Europe; Interpublic's Mediabrands, which handles the US...

Publicis hires Morton as chief strategist.(Tom Morton)(Brief article)
July 30, 2010... Publicis has poached Tom Morton, the chief strategy officer of TBWA\London, to take an equivalent role across the group in the UK. Morton will take responsibility for planning and developing strategy across Publicis London, Publicis Modem,...

DSG calls creative pitch.(DSG International Ltd.)(Brief article)
July 30, 2010... Dixons parent seeks agency to handle launch advertising for brand extension. DSG International, the owner of Currys and Dixons, is looking for an agency to handle the advertising account for a planned brand extension. Agencies received an...

Perspective: CEOs should dump bad pitches for sake of staff.(chief executive officers)
July 30, 2010... This week, Emirates finally picked an agency for its global advertising account (page 9) after a process that began in June 2009. That's not a typo - that's a pitch that lasted more than a year. And it followed a previous review in December...

Govt's ad budget could fall to pounds 50m.(advertising)(Brief article)
July 30, 2010... Spending freeze may continue to cut ad budget by 75 per cent. The Government's advertising budget could fall by about 75 per cent to around pounds 50 million this year after the freeze imposed by the coalition. Francis Maude, the Cabinet...

Disney calls review of pounds 8m resorts account.(Walt Disney Co.)(Brief article)
July 30, 2010... Disney is holding a review of the UK media agency arrangements across its resorts business. The pitch for the pounds 8 million account will be a closed contest between Carat, which handles the pounds 3 million account for the Walt Disney...

The7stars picks up Robert Dyas media.(Brief article)
July 30, 2010... The7stars has been appointed by the high-street retailer Robert Dyas to handle its pounds 6 million media planning and buying account. The agency won the business without a pitch and takes over from the incumbent, the Havas-owned MPG. MPG...

Robinsons - Juice crew.(Robinsons Fruit Shoot )(Brief article)
July 30, 2010... Robinsons Fruit Shoot has launched its second skills campaign to find the nation's most talented children. The ad stars four children, including a skateboarder and a champion diver, who auditioned for and won the skills contest last year, as...

Radioplayer hires Albion and Rocket.(Brief article)
July 30, 2010... UK Radioplayer, the proposed free online radio player, has appointed Albion and Rocket to its advertising and media accounts. The agencies will work on a digitally led campaign to promote the player to consumers ahead of its launch in the...

The Sun to replace TV Mag with glossy title.(Brief article)
July 30, 2010... News International is scrapping The Sun's Saturday television guide, TV Mag, and replacing it with a new glossy TV magazine aimed at female readers. The magazine, which does not yet have a name, will launch later in the year. NI has been...

White Ribbon Alliance - African Union.(Brief article)
July 30, 2010... Karmarama has created a campaign, 'African Union maternal mortality', for the White Ribbon Alliance For Safe Motherhood, to urge African leaders to invest in healthcare for women. The campaign features photography by Rankin and shows a...

RNIB kicks off hunt for direct agency.(Royal National Institute for the Blind)(Brief article)
July 30, 2010... The Royal National Institute of Blind People is looking for an agency to handle its direct marketing account. It has approached a number of agencies, with a view to holding a pitch for the business later this summer. The winner will be...

Bulmers - Summer HQ.(Brief article)
July 30, 2010... Bulmers, the cider brand, has released a new TV campaign with a World War II theme. It is the first by St Luke's since the agency won the business earlier this year. The ad features the theme tune from the film 633 Squadron and shows workers...

Media agencies alarmed by Ofcom's airtime sales ruling.(Office of Communications)(Brief article)
July 30, 2010... Media agencies have hit out at Ofcom for changing the airtime sales rules on ad minutage and conditional selling while ruling out a wider review of the TV ad market. On Wednesday, Ofcom relaxed the airtime sales rules so that ITV1, Channel 4...

Last Exit Group nets global vodka brief.(Belvedere Vodka)(Brief article)
July 30, 2010... Belvedere Vodka, the LVMH-owned luxury vodka brand, has appointed Last Exit Group to handle its global digital advertising account. The agency won the business after a pitch, and will now be responsible for providing a global strategy for the...

Weetabix - Marathon.(Brief article)
July 30, 2010... Weetabix has launched the follow-up to its Cannes Lion-winning 'steeplechase' ad with a 30-second spot featuring marathon runners. The ad, created by WCRS, shows several peak athletes pulling away from the pack in a marathon race. Suddenly, a...

Carat scoops pounds 2m PayPal media work.(Carat Espace)(Brief article)
July 30, 2010... PayPal, the online payment service, has appointed Carat to handle its pounds 2 million media planning and buying account. Carat, which handles media for PayPal's owner, eBay, won the business in a competitive pitch, following the recent...

Alberto Culver hands pounds 150m account to Maxus and Carat.(Brief article)
July 30, 2010... Alberto Culver, the beauty products giant, has split its estimated pounds 150 million global media duties between Maxus, which has picked up the US business, and Carat, which retains the European account. Carat lost the US account but is...

LOCOG - Games Maker.(London Organising Committee of the Olympic Games signs advertising campaign contract with McCann Worldgroup)(Brief article)
July 30, 2010... McCann Worldgroup has launched an integrated campaign to promote the London 2012 Volunteering Programme for LOCOG. The campaign aims to inspire people to participate in London 2012 as volunteers, while educating on the realities of the role....

Penhaligon's - Merchants of attraction.(Dye Holloway Murray)(Brief article)
July 30, 2010... Penhaligon's, the English perfume house, has launched an integrated campaign, by Dye Holloway Murray, to promote itself as a contemporary perfumer with a long-established heritage. The tongue-in-cheek ads carry the tagline 'Merchants of...

Stroke Association reviews direct business.(Brief article)
July 30, 2010... The Stroke Association, the charity specialising in research and health education around the medical condition, is calling a review of its direct marketing account. It has issued a pitch tender document to a select number of direct marketing...

Desmond reveals plans to rejuvenate Five.(Richard Desmond)
July 30, 2010... Richard Desmond, the owner of Northern & Shell and one of the most colourful figures in UK media, last week became a major player in the UK commercial television industry when he acquired Five for pounds 103.5 million from the European...

Alzheimer's charity kicks off DM review.(direct marketing)(Alzheimer's Research Trust)(Brief article)
July 30, 2010... The Alzheimer's Research Trust is reviewing its direct marketing account. The charity, which has previously used specialist fundraising agencies to create its communications, has contacted a number of DM agencies about the business. ART is...

Sky Broadband - Little Red Riding Hood.(Brief article)
July 30, 2010... Sky Broadband has expanded its 'broadband happily ever' campaign with a seven-figure, 12-month deal to sponsor the peaktime broadcasting of films on Channel 4, E4 and More4. In the idents, created by WCRS, an old-fashioned cinema curtain...

Post-it - Shopping Genius.(Brief article)
July 30, 2010... Post-it is launching a digital product that combines its Post-it note product with online retail technology. Created by Profero, the digital shopping list allows users to search for products online before displaying the best-priced items,...

Rapp wins Bacardi's UK digital advertising.(Brief article)
July 30, 2010... Bacardi has appointed Rapp to handle its UK digital advertising account after a five-month pitch process against undisclosed agencies. The drinks company has worked with digital agencies on a project basis, but has now appointed a retained...

Grey lands Findus creative account.(Grey London)(France-Glaces Findus S.A.)(Brief article)
July 30, 2010... Findus, the frozen food company, has appointed Grey London to its UK advertising account without a pitch, as part of a rejig of its agency relationships across all markets. The company previously worked with the Manchester-based agency Driven...

The Week: Advertising News - Coke and LMFM part ways.
July 30, 2010... Coca-Cola and the digital agency Lean Mean Fighting Machine are to 'part company' by mutual agreement after a social media campaign for Dr Pepper went awry. The opt-in campaign resulted in a 14-year-old girl's status being hijacked and a...

The Week: Advertising News - Racy shaving film launches.(King of Shaves )(Brief article)
July 30, 2010... King of Shaves has launched a racy online film to increase awareness of its shaving gels and oils. Created by SSKA, the film has been restricted to over-18s on YouTube because of its content. The ad features a remix of Carmen by Melissa...

The Week: Advertising News - Dairylea changes strategy.(Brief article)
July 30, 2010... Kraft is to reposition its Dairylea spreadable cheese brand to focus on its ingredients and introduce the strapline: 'It's good to be free.' The new line replaces the 'It's never grown up' positioning, which sought to depict the brand as...

The Week: Advertising News - MP plots airbrushing talks.(Brief article)
July 30, 2010... Lynne Featherstone, the Equalities Minister, is to host a summit with media and fashion industry executives in the autumn to tackle the issue of airbrushing in magazines and advertising campaigns. On her blog, Featherstone, the Liberal...

The Week: Advertising News - Gloom over marketing spend.(Brief article)
July 30, 2010... Two-thirds of top-level marketers expect their budgets to be stagnant or decline in the last six months of 2010, according to a survey for the Marketing Society. A poll of society members, carried out by Royal Mail, found that just a third of...

The Week: Advertising News - IPA to lobby through CBI.(Confederation of British Industries)(Institute of Practitioners in Advertising)(Brief article)
July 30, 2010... The IPA has joined the CBI, the lobbying organisation for UK business on national and international issues. The IPA will use its membership to 'help raise the voice of the advertising, media and marketing communications sector through the...

The Week: Advertising News - Ofcom retains HFSS ad rules.(Office of Communications)(high fat, salt or sugar)(Brief article)
July 30, 2010... Ofcom has announced that it is to keep the current advertising restrictions on products high in fat, salt or sugar during children's airtime and around programmes with a 'disproportionately high child audience'. The regulator said it is...

The Week: Advertising News - Fury at UK Film Council axe.(Brief article)
July 30, 2010... The UK Film Council will be one of the first public bodies to be abolished by the Culture Secretary, Jeremy Hunt, without any consultation. A Facebook group to protest against the decision has attracted thousands of members and support from...

The Week: Media News - Haymarket in X Factor tie-up.(Haymarket Network)(Brief article)
July 30, 2010... Haymarket Network has won the rights to publish the first official X Factor magazine. The weekly magazine will be produced by Haymarket's customer publishing arm under contract from Simon Cowell's production company, Syco Entertainment, and...

The Week: Media News - Metal Hammer goes 3D.(Brief article)
July 30, 2010... Metal Hammer, the heavy metal magazine published by Future, is to run a 3D cover celebrating The Final Frontier, Iron Maiden's first studio album in four years. It is the latest in a series of 'event covers' for Future's specialist music...

The Week: Media News - Carling sponsors SPL games.
July 30, 2010... The Molson Coors beer brand Carling has signed a seven-figure two-year deal to sponsor coverage of 60 games from the Clydesdale Bank Scottish Premier League on ESPN and Sky Sports. The sponsorship, which was booked through ZenithOptimedia,...

The Week: Media News - BBC criticised over apps.(BBC Trust)(Brief article)
July 30, 2010... The Newspaper Publishers Association has criticised the BBC Trust's decision to approve the launch of new BBC-branded apps for its news, sport and iPlayer services. The BBC's decision to press ahead with the new apps in a competitive...

The Week: Media News - Martha Stewart title to hit UK.(Brief article)
July 30, 2010... The American business magnate Martha Stewart is licensing her monthly magazine Martha Stewart Living to a British publisher for a UK edition from September. Pizzazz Media will publish the popular US publication under licence from Martha...

The Week: Media News - Nickelodeon Land to open.(Nickelodeon UK)(Brief article)
July 30, 2010... The children's TV brand Nickelodeon is to open a pounds 10 million offshoot, Nickelodeon Land, at Blackpool Pleasure Beach in April 2011. The theme park will be set in six acres and will feature 14 rides based around popular Nickelodeon...

The Week: Brand News - Asda sets new booze policy.(Brief article)
July 30, 2010... Asda has introduced a minimum price on alcohol and declared to the Government that it wants to play a leading role in tackling alcohol misuse in the UK. The new policy sets a floor price of duty plus VAT on over 99 per cent of the alcohol it...

The Week: StrawberryFrog wins Emirates' pounds 160m global ad account.(Emirates Airline)(Brief article)
July 30, 2010... Emirates has appointed StrawberryFrog Amsterdam to handle its pounds 160 million global advertising account. The agency won the account, which was put up for review in June 2009, after a pitch against Grey London and 180 Amsterdam. ...

The Week: Quotes of the week.(Quotation)
July 30, 2010... 'It is a once-in-a-lifetime opportunity to buy a public-service broadcaster at a price at which I can write out a cheque. 'That is the dream - to own an ITV junior and turn it into an ITV senior... You have to learn from Michael Grade's...

The Week: City News - Lift for Associated ad results.(Associated Newspapers Holdings PLC)(advertising)(Financial report)(Brief article)
July 30, 2010... The Daily Mail & General Trust's national newspaper unit, Associated Newspapers, has improved its performance in display and digital advertising. This helped to offset a further drop at DMGT's regional division, which it has denied is up...

The Week: City News - FT reports ad growth for 2010.(Financial Times)(Financial report)(Brief article)
July 30, 2010... Pearson, the owner of the Financial Times, has reported a strong first half of 2010, and a return to advertising growth for the newspaper. FT Group posted a 7 per cent rise in revenue to pounds 192 million, while operating profits rose from...

The Week: City News - BP announces record losses.(Brief article)
July 30, 2010... BP has announced a record loss of more than dollars 17 billion (pounds 11 billion) in the second quarter and admitted that the Gulf of Mexico oil leak has damaged its brand. The company warned investors that the clean-up operation would...

The Week: City News - Riley denies GMG radio bid.(Phil Riley)(Guardian Media Group)(Brief article)
July 30, 2010... Phil Riley, the chief executive of the Midlands radio group Orion Media, has denied he made an offer for Guardian Media Group's radio assets, which include Smooth Radio, following weekend reports that he had bid for the stations. It is...

The Week: People News - Kisilevsky quits Burger King.(Burger King marketing executive David Kisilevsky resigns)(Brief article)
July 30, 2010... Burger King's top European marketer, David Kisilevsky, has left the company. Kisilevsky had been the vice-president of marketing for the EMEA region since 2008, having joined the chain in 2006. It is unclear whether he has a job to go to....

The Week: People News - OMG promotes Pinnington.(Omnicom Media Group promoted David Pinnington as managing director)(Brief article)
July 30, 2010... Omnicom Media Group has promoted David Pinnington to the post of EMEA managing director of Fuse, the network's sports and entertainment unit. He replaces Andrew Lord, who is joining Saatchi & Saatchi EMEA as its chief marketing officer....

The Week: People News - Jennings to leave Maxus.(James Jennings)(Brief article)
July 30, 2010... James Jennings, the joint managing director of Maxus, is leaving the WPP media agency. Jennings is thought to be taking a break from the industry. Tim Irwin, his fellow joint managing director, becomes the sole managing director of the...

The Week: People News - Jon Gisby steps down at C4.(Channel 4)(Brief article)
July 30, 2010... Jon Gisby, the Channel 4 executive who spearheaded its video-on-demand offering, is to step down from his role later in the summer, following Channel 4's restructure under the chief executive, David Abraham. Gisby joined the company as the...

The Week: People News - Meek joins Project Canvas.(Kip Meek )(Brief article)
July 30, 2010... Project Canvas, the video-on-demand service formed through a partnership between the BBC, ITV, BT, Channel 4, Talk Talk and Arqiva, has appointed Kip Meek as its chairman. Meek, who is a board member of Ingenious Media and a non-executive...

The Week: International News - Smith moves up at OgilvyOne.(Jerry Smith)(Brief article)
July 30, 2010... OgilvyOne Asia-Pacific has appointed Jerry Smith, the chairman of Ogilvy's production and design unit Red Works, as its new regional president. Smith replaces Kent Wertime in the role - he takes on the newly created position of chairman of...

The Week: International News - Harty departs BBH in the US.(Steve Harty)(Bartle Bogle Hegarty)(Brief article)
July 30, 2010... Steve Harty, the North American group chairman of Bartle Bogle Hegarty, has left the agency after five years to explore other career opportunities. Harty joined BBH in 2005 and was initially given the task of helping to raise the agency's...

The Week: International News - Y&R to roll out VML brand.(Young & Rubicam Brands)(Brief article)
July 30, 2010... Young & Rubicam is gearing up to launch its digital agency VML across Australasia. The digital agency has a presence in 11 cities around the world, but has yet to tap into the Australasian market. Its first shop in the region will be in...

The Week: International News - AMC calls US media review.(Brief article)
July 30, 2010... AMC, the US network that produces shows including Mad Men, has called a review of its US media account. It has shortlisted MediaCom, Optimedia and TargetCast, as well as the incumbent, Haworth Marketing & Media. Pitches for the business,...

The Week: Advertising Reviews - Wool body hires agencies.(Australian Wool Innovation hired Euro RSCG Worldwide to launch advertising campaigns)(Brief article)
July 30, 2010... Australian Wool Innovation has appointed Euro RSCG Worldwide and MPGI Media Contacts to handle its global advertising and media. AWI, which represents Australian wool growers, owns and controls the Woolmark trademark globally. The account...

The Week: Media Reviews - The7stars wins Missguided.(fashion website Missguided appoints advertising agency)(Brief article)
July 30, 2010... The fashion website Missguided has appointed the7stars to its pounds 1 million media account after a pitch. A campaign will launch in the autumn, initially with magazine display activity. Radio, outdoor and digital will be trialled in the...

The Week: Media Reviews - Maxus picks up ODL Markets.(Brief article)
July 30, 2010... Maxus has been awarded the media planning and buying for the financial trading company ODL Markets. The agency, which won the account after a pitch, will first work on an outdoor campaign to promote the company in the City. ...

The Week: Agencies line up for LoveFilm direct marketing account.(movie rental company LoveFilm contracts with advertising agency for marketing campaign)(Brief article)
July 30, 2010... LoveFilm, the movie rental service, has called a review of its direct marketing arrangements. The pitch is being handled by the MCCA's Agency Selector Service. The online DVD and video rental service currently works with the agency Quant...

The Week: Quotes of the week.
July 30, 2010... 'What we hadn't realised, and what may turn out to be a bigger benefit, is that it provides a deeper understanding of our audience. 'Without contravening people's privacy, the data supplied by users enables us to know much more about them. On...

Pitch Update.(BBC contracts with advertising agency for marketing campaign)
July 30, 2010... The BBC is briefing agencies today (Thursday) about its creative review process with every effort being extended to accommodate agencies from up and down the land at the BBC Media Centre in Wood Lane. Sharon Bayley, the director of marketing...

New-Business Rankings: 30 July 2010.(Company rankings)
July 30, 2010... NEW-BUSINESS RANKINGS: 30 JULY 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Kraft Foods appoints MRM Worldwide.(Brief article)
July 30, 2010... Kraft Foods has appointed MRM Worldwide to handle the direct marketing business for its Philadelphia account. Kraft called a review in March with a view to increasing its CRM spend, having not invested in the discipline in recent years. ...

Hotline: Mark Chippendale joins CBS Outdoor UK.(Brief article)
July 30, 2010... Mark Chippendale, the former Sky and News Group commercial executive, has joined CBS Outdoor UK in the new role of commercial director for the UK. Chippendale will lead the UK sales team at CBS Outdoor and be responsible for building and...

Hotline: Naked Communications agrees deal.(Photon Group)(Brief article)
July 30, 2010... Naked Communications is thought to have agreed a deal with its owner, Photon Group, over a new earn-out agreement that will help Photon survive its recent financial troubles. The agency is thought to have pushed for assurances that its future...

Hotline: Appointment at DraftFCB London.(Colin Wood)(Brief article)
July 30, 2010... DraftFCB London has appointed Colin Wood, the head of creative services at Euro RSCG, as its new head of traffic. Wood had been at Euro RSCG since 2003, working on accounts including Kraft, Citroen, Dulux and Chivas Regal. ...

Hotline: Pocket TV set to air on Channel 4.(Sony Ericsson music and entertainment programme Pocket TV on air)(Brief article)
July 30, 2010... Sony Ericsson's music and entertainment programme Pocket TV is to air for the first time on Channel 4. The show, created by Iris, was originally created for mobile and hosted a number of interviews and live music tracks from artists including...

Hotline: Appointment at McCann Worldgroup.(Aude Gandon)(Brief article)
July 30, 2010... McCann Worldgroup has appointed Aude Gandon, the managing director of Leo Burnett's beauty, fashion and luxury division, Atelier-lb, to the new role of global account director for L'Oreal. -------------------- Did you find this article...

Hotline: Diageo reviews its media planning account.(Brief article)
July 30, 2010... Diageo is reviewing its dollars 130 million US media planning and buying account. MediaCom, the incumbent on the business, is expected to repitch. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Daily Mail's website to become profitable in 2011.(Daily Mail and General Trust PLC)(Brief article)
July 30, 2010... The Daily Mail's website is due to become profitable in 2011, primarily through growth in display advertising, according to Peter Williams, the finance director at Daily Mail & General Trust. MailOnline, which incorporates content from...

Hotline: Phillip Hayes has passed away.(Obituary)(Brief article)
July 30, 2010... Phillip Hayes, who worked in the media department at BBVS, has passed away at the age of 61 after a long battle with cancer. He also previously worked at agencies including Davidson Pearce and TMD. The funeral will be held at St Columba's Church...

Close-Up: A man with a cast of characters at his fingertips.(work by animator Marc Craste )
July 30, 2010... From his cute scenes for Lloyds TSB to the dark Winter Olympics trailer, Marc Craste is a versatile animator. With a gold Lion from this year's Cannes Advertising Festival and two Bafta awards to his credit, you might think it only a matter...

Close-Up: Are chief strategists just souped-up planners?
July 30, 2010... Has globalisation led to a need for a CSO in UK agencies or are they little more than 'fashion accessories', John Tylee asks. As the incoming chief strategy officer for Publicis Group UK, Tom Morton assumes a title that, a few years ago, few...

Close-Up: My YouTube ad of the week - In association with YouTube.(Brief article)
July 30, 2010... Brands: Google/YouTube. Task: Demonstrate the cross-service capabilities and interactivity of YouTube and, for consumers, showcase the speed of Chrome. Execution: Google has created a Flash-based game that takes you on a journey across the...

Close-Up: How a movie is updating the ad model.(Meet Pursuit Delange)
July 30, 2010... Howard Webster explains how brands will play leading roles in his new film, Meet Pursuit Delange. When I first called Mike Hope-Milne, the enterprise director at Pearl & Dean, my pitch was simply this: 'Your whole business model is about...

Close-Up: Could 'human avatar' become next meerkat?
July 30, 2010... Matt Williams reveals how Dare has generated buzz around EA's latest video game by bringing its central character to life. A few months ago, Louise Redknapp revealed her embarrassment in starring in 'that' Thomas Cook ad, telling a newspaper...

Close-Up: After a social media gaffe, what next?
July 30, 2010... Sometimes all you can do is say sorry when a social media campaign goes wrong, John Tylee writes. What's the worst that could happen, Coca-Cola began asking teenagers nine years ago as part of an edgy initiative to tempt more of them to try...

Close-Up: The Hot Seat - Joseph Petyan, JWT.(JWT London)(Interview)
July 30, 2010... Name: Joseph Petyan Job: Joint managing director, JWT - You've got five hours left before the world explodes. What do you do? Go for a test drive at HR Owen in South Kensington with no intention to return. - What's your best joke? ...

Media Perspective: Why Desmond may have arrived at Five at just the right time.
July 30, 2010... The predictions were almost correct this time around. The summer of 2010 has been a lively period of change in the commercial TV market. Not that many were predicting, a few months ago, that Richard Desmond would be the new owner of the...

Media Forum: Could BBC cuts lift market?(British Broadcasting Corp.)
July 30, 2010... Would advertisers benefit if BBC's wings were clipped, Alasdair Reid asks. Jeremy Hunt isn't the first Tory politician to make threatening noises about the BBC. Nor, cynics might say, is he likely to be the last. The BBC, its nature, its...

Media Headliner: From a blue-chip marketer to outdoor leader.
July 30, 2010... With his client-side background, Matthew Dearden was a surprising choice to take over Clear Channel. The announcement of Matthew Dearden as the chief executive of Clear Channel's UK business took some in the outdoor community by surprise....