Campaign articles from July 2010, page 5

Campaign archives from July 2010

EA Games - APB The Human Avatar.(All Points Bulletin)(Brief article)
July 9, 2010... EA Games has launched a digital campaign created by Dare for its new online multiplayer game All Points Bulletin. The campaign is a search for a person who would like to be made into a 'human avatar' and have their new persona re-created as a...

Land Rover - Soundwave.(Brief article)
July 9, 2010... Rainey Kelly Campbell Roalfe/Y&R has created a print campaign to raise awareness of Land Rover's association with the musical therapy charity Nordoff Robbins. The ad has been launched to highlight the charity's Silver Clef Awards taking...

JWT wins 'Viagra 2' launch business.
July 9, 2010... Pfizer has appointed JWT to handle the advertising for the launch of a new Viagra-like product that will be made available for purchase over the counter. The agency saw off competition from Saatchi & Saatchi Healthcare to win the task. ...

Rapp swipes Guide Dog task from TDA.(Guide Dogs for the Blind Association)(Brief article)
July 9, 2010... The Guide Dogs for the Blind Association has appointed Rapp to handle its consolidated pounds 7 million integrated advertising and media account. The agency won the business after a pitch that included the incumbents TDA, which handled the...

Telfer triumphs at Campaign Photo awards.(Brief article)
July 9, 2010... The big-name photographers Kiran Master, Nadav Kander and Alex Telfer were among the gold winners at the Campaign Photo awards, announced this week. Telfer picked up the Most Powerful Image gong for 'knife crime', taking the title for the...

Shepherd-Smith appointed as third partner at Big Al's.(Matt Shepherd-Smith)(Brief article)
July 9, 2010... Matt Shepherd-Smith, the former chief executive of TBWA\London, has joined Big Al's Creative Emporium as its third partner. Shepherd-Smith joins Big Al's, which specialises in offering project-based work using a stable of creative...

McDonald's - Weather.(McDonald's U.K.)(Brief article)
July 9, 2010... McDonald's latest TV spot, by Leo Burnett, aims to raise awareness of the role British farms play in supplying McDonald's with quality produce. The ad ties this to a positive spin on British weather and how it is integral to British farming,...

Universal Studios - King Kong.(Universal Studios Hollywood)(Brief article)
July 9, 2010... Universal Studios Hollywood is promoting its newest attraction, King Kong 360 in 3-D, with a cinema spot by David & Goliath capturing audience reactions to the experience. The spot shows slow-motion shots of people reacting dramatically...

Gatorade - Serena Queen of Aces.(TBWA\Chiat\Day LA)(Brief article)
July 9, 2010... Wimbledon champion Serena Williams stars in the latest Gatorade G Series TV ad by TBWA\Chiat\Day LA. In the spot, the tennis star appears to have travelled back in time to the 20s to compete in a Wimbledon tennis match. The ad celebrates...

New AAR figures reveal 2010 reviews down by 17 per cent.(Brief article)
July 9, 2010... The number of advertising reviews dropped by more than 17 per cent in the first six months of this year, with recent cuts in the COI budget set to impact the new-business market further, according to new figures from the AAR. The new-business...

Agencies line up for Breast Cancer Care.(Brief article)
July 9, 2010... Breast Cancer Care is on the hunt for an agency to handle an integrated advertising project. The charity has contacted a number of shops with a view to appointing a new agency to its advertising roster this year. Breast Cancer Care works...

Moody steps up to head Euro RSCG planning.(Euro RSCG London)(Rebecca Moody)(Brief article)
July 9, 2010... Euro RSCG London has promoted Rebecca Moody, a senior planner, to the role of head of planning. Moody will take control of the day-to-day running of the agency's planning department, working with Anthony Edwards, the director of channel...

Virgin Media - 10 things project.(Brief article)
July 9, 2010... Virgin Media has unveiled a new digital campaign created by the branding and digital agency Start, called the '10 things project', which celebrates ten years of broadband. Users can create a personalised timeline displaying their ten...

Wall's - Bring it on.(Wall's UK)(Brief article)
July 9, 2010... Saatchi & Saatchi has launched its first campaign for the British food brand Wall's since winning the account last year. The television ad is the first in a series that celebrates the ordinary British consumer. It introduces a British...

Orange - Glastotag.(Brief article)
July 9, 2010... Orange has launched a digital campaign by Poke to tie in with its sponsorship of Glastonbury. Based on a photo taken as people watched the England-Slovenia World Cup game at the Pyramid stage, the campaign aims to win the world record for the...

Budimlija replaces Bowden in MEC role.(Verra Budimlija)(Mediaedge:cia London)(Stuart Bowden)(Brief article)
July 9, 2010... Mediaedge:cia has appointed Verra Budimlija as its head of strategy, replacing Stuart Bowden, who left the agency at the start of the year to become the deputy managing director at Vizeum. Previously the head of strategy at Joshua G2,...

The Week: Advertising News - Chevrolet invites ad ideas.(General Motors Corp. Chevrolet Motor Div.)(Brief article)
July 9, 2010... Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its full range of cars and trucks. The automotive company will use two crowd-sourcing platforms: Idea Bounty will run an open competition for an ad...

The Week: Advertising News - Engine merges agencies.(Transform)(Brief article)
July 9, 2010... Engine is merging its Digital Public and CVL consultancy businesses to create a new agency called Transform. The merger follows the acquisition of CVL in April and will result in the creation of a unit specialising in business strategy and...

The Week: Advertising News - Saab plans global drive.(Brief article)
July 9, 2010... Saab is investing in its first marketing campaign since being rescued in a buyout by the luxury car-maker Spyker. The Swedish marque is planning a multimillion-pound global marketing push for its forthcoming Saab 9-5 model. The campaign also...

The Week: Advertising News - Morrisons axes celeb ads.(Brief article)
July 9, 2010... Morrisons has dropped celebrities from its forthcoming ad push, signalling a change in strategy for the retailer. The UK's fourth-biggest supermarket plans to roll out a campaign during daytime TV from next week. The brand-led activity, which...

The Week: Advertising News - Mirror spoofs Fergiegate.(Daily Mirror )(Brief article)
July 9, 2010... The Daily Mirror has launched a viral spoof of the News of the World's expose on Sarah Ferguson to promote its covermount giveaway of the new Prince album. The viral, by Delaney Lund Knox Warren, recreates the News of the World video that...

The Week: Advertising News - Lincoln team win Shelf prize.(Brief article)
July 9, 2010... Charlie Gray and James Hobbs, a graduate team from Lincoln University, have won the tenth annual Shelf Awards, a creative contest that aims to recognise the best graduate creatives. The team beat off competition from five other teams at an...

The Week: Media News - Beeb reprieve for 6 Music.(British Broadcasting Corp)(Brief article)
July 9, 2010... The BBC Trust has saved the digital radio station BBC 6 Music after widespread opposition to the BBC executive's Strategy Review in March, which recommended the station be closed. However, the Trust said it would consider a formal proposal to...

The Week: Media News - NatMag backs 10:10 project.
July 9, 2010... The National Magazine Company has signed as a media partner for 10:10, the project that aims to achieve a 10 per cent cut in the UK's carbon emissions in 2010. NatMag, Hearst Corporation's principal business in the UK, joins The Guardian as...

The Week: Media News - Daily Star in 10p promotion.(Daily Star Inc.)(Brief article)
July 9, 2010... Richard Desmond's Daily Star has slashed its coverprice in London by 50 per cent, from 20p to 10p, as it bids to gain circulation ground on tabloid rivals the Daily Mirror and The Sun. Outside London, the coverprice remains at 20p. The front...

The Week: Media News - BT Vision to offer VoD ads.(Brief article)
July 9, 2010... BT Vision is aiming to introduce video-on-demand advertising in the first half of next year and is likely to appoint an external sales house to sell it, according to its chief executive, Marc Watson. The BT Vision platform offers 10,000...

The Week: Media News - CBS Outdoor partners 2012.(London Organising Committee of the Olympic Games )(Brief article)
July 9, 2010... CBS Outdoor has become the official outdoor advertising supplier to the London 2012 Olympic Games ahead of a major marketing drive. The deal with the London Organising Committee of the Olympic Games and Paralympic Games sees CBS Outdoor...

The Week: Media News - Times pay-wall goes up.
July 9, 2010... The Times and The Sunday Times have introduced their planned paywall for digital content. Access to the sites' content is now available for pounds 1 for a day's access or pounds 2 for a week's access. -------------------- Did you find this...

The Week: City News - Standard reports pounds 28m loss.(Financial report)(Brief article)
July 9, 2010... Evening Standard Limited, the shell company set up by Alexander Lebedev to buy the London Evening Standard, reported a loss of pounds 28.3 million in its first ten months of operation. The accounts cover the period between 10 December 2008...

The Week: City News - WPP shareholders query pay.(Brief article)
July 9, 2010... More than a fifth of WPP's shareholders did not back the company's pay scheme at last week's AGM. Before the meeting, Pirc, the corporate governance advisory group, had expressed concern at what it called WPP's 'excessive' remuneration...

The Week: City News - Sorrell sees Europe stalled.(Martin Sorrell)(Brief article)
July 9, 2010... Separately, WPP's chief executive, Sir Martin Sorrell, has played down expectations for advertising growth in Western Europe. He said on Newsnight last week that clients in the region are 'focused on cost containment for long periods' because...

The Week: City News - Google buys travel outfit.(ITA Software Inc)(Brief article)
July 9, 2010... Google has agreed terms to buy the online travel search company ITA Software in an estimated dollars 700 million (pounds 461 million) deal, which will allow the internet giant to move into the airline reservations sector. The all-cash deal...

The Week: City News - Digital marketer posts loss.(Digital Marketing Corp)(Financial report)(Brief article)
July 9, 2010... Digital Marketing Group has posted its first pre-tax loss of pounds 1.4 million for the year ended 31 March 2010. The AIM-listed digital communications business saw its revenues for the year drop by 27 per cent to pounds 48.5 million,...

The Week: Miller appointed chief executive of loss-making GMG.(Guardian Media Group PLC)(Andrew Miller succeeds Carolyn McCall)(Brief article)
July 9, 2010... Guardian Media Group has appointed Andrew Miller as its chief executive, replacing Carolyn McCall, who left the group at the end of June to become the chief executive of easyJet. Miller, 43, was previously the chief financial officer of GMG...

The Week: Quotes of the week.
July 9, 2010... 'Traditional media is going through a painful transition as audiences change their habits and advertisers have more choice than ever before. It is important for The Times and Sunday Times to put up a paywall, they need to experiment. We're...

The Week: Brand News - Waitrose sells Heston range.(Waitrose Ltd.)(Brief article)
July 9, 2010... Waitrose is to sell 20 new food products created by its brand ambassador, the celebrity chef Heston Blumenthal. As part of the supermarket's plans to encourage consumers to cook from scratch, each of the products can be bought as part of meal...

The Week: Brand News - Nationwide cuts England ties.(Brief article)
July 9, 2010... Nationwide is to terminate its 11-year sponsorship of the England football team, following its exit from the World Cup in South Africa. The building society, which replaced Green Flag as the England team sponsor in 1999, said that it is...

The Week: People News - Chakkara joins Talk Talk.(Rahul Chakkara)(Brief article)
July 9, 2010... Talk Talk has appointed Rahul Chakkara, the former BBC iPlayer and Project Canvas executive, as its new director of online. Chakkara will be responsible for Talk Talk's online properties, including its web portal talktalk.co.uk, as well as...

The Week: People News - Ivey quits BSkyB after review.(British Sky Broadcasting Group PLC. Sky Media)(Giles Ivey)(Brief article)
July 9, 2010... Giles Ivey, the digital sales director at BSkyB, is set to leave the broadcaster following a company review. For the past two years, Ivey has been responsible for all of the Sky-branded portals, reporting to Andy Jonesco, the managing...

The Week: People News - Marketers for new mobile co.(Orange A/S)(T-Mobile International AG und Company KG)(Brief article)
July 9, 2010... The newly merged Orange and T-Mobile entity has unveiled a new marketing line-up. Steven Day, the vice-president of brand and communications for Everything Everywhere, will have three directors reporting to him. Spencer McHugh, previously the...

The Week: People News - Eggberry takes role at Nokia.(Nokia Corp)(Charmaine Eggberry)(Brief article)
July 9, 2010... Nokia has appointed Charmaine Eggberry as its new senior vice-president of marketing, with responsibility for go-to-market operations. Eggberry joins from Research In Motion, where she was the vice-president and managing director. She will be...

The Week: People News - Mead leaves i-level for Carat.(Carat Espace)(Natalie Mead)(Brief article)
July 9, 2010... Carat has appointed i-level's former new-business director Natalie Mead to the equivalent role. Mead, who joins Carat this month, will be responsible for driving the agency's new-business strategy, as well as taking responsibility for all...

The Week: People News - Griffin joins Comedy Central.(Bill Griffin)(Brief article)
July 9, 2010... Comedy Central UK has appointed the ex-Kiss FM managing director, Bill Griffin, as its most senior marketer. He will take up the position of director of marketing following a restructure, replacing Chris Hancox, who was the vice-president of...

The Week: People News - AKQA promotes Nick Bailey.(AKQA Amsterdam)(Brief article)
July 9, 2010... AKQA Amsterdam has promoted Nick Bailey from creative director to executive creative director responsible for the creative output of the agency's Amsterdam office. Jasper Mittelmeijer and Joris Hofstede have also been hired as associate...

The Week: People News - Harvey named NS president.(Georgina Harvey at Newspaper Society)(Brief article)
July 9, 2010... Georgina Harvey, the managing director of Trinity Mirror Regionals, has become the first female president of the regional publishers' trade body, the Newspaper Society. She succeeds David Fordham, the chief executive of Iliffe News and Media....

The Week: International News - Bogusky departs MDC post.(Crispin Porter + Bogusky)(Alex Bogusky)(MDC Partners)(Brief article)
July 9, 2010... Alex Bogusky, the co-founder of Crispin Porter & Bogusky, has stepped down from his role as chief creative insurgent of the agency's parent group, MDC Partners. Bogusky now plans to take some time out to explore other opportunities. He...

The Week: International News - Lucas to lead digital at MDC.(Kirshenbaum Bond Senecal & Partners)(MDC Partners)(Brief article)
July 9, 2010... Marc Lucas, the chief creative officer of Kirshenbaum Bond Senecal & Partners, has quit to become the digital creative director at the agency's parent company MDC Partners. Lucas joined KBS&P in December from Razorfish New York, with...

The Week: International News - Crowther moves to MediaCom.(Mediacom Inc.)(Alex Crowther)(Brief article)
July 9, 2010... MediaCom has appointed Alex Crowther as its chief executive in the Asia-Pacific region. Crowther, who replaces Kevin Clarke, joins MediaCom from the Omnicom integrated network Davinci Selectwork, where he was the president and chief executive...

The Week: International News - Fallon resigns Chrysler.(Chrysler L.L.C.)(Brief article)
July 9, 2010... Fallon has confirmed that it is to part company with Chrysler after picking up the dollars 270 million Cadillac creative business. The agency won the Cadillac account last month from Bartle Bogle Hegarty, despite BBH only winning the business...

The Week: International News - Agencies shun Reckitt pitch.(Brief article)
July 9, 2010... A number of media agencies in India are boycotting the Reckitt Benckiser media planning and buying pitch because the FMCG company is demanding agencies pay for the chance to take part. Reckitt, which has a budget of around dollars 40 million,...

The Week: International News - MEC wins Mercedes digital.(Daimler-Benz AG)(Milwaukee Electronics Corp)(Brief article)
July 9, 2010... Mercedes-Benz has consolidated its digital media planning and buying account in China into Mediaedge:cia without a pitch. MEC already works with Mercedes-Benz on its offline media planning and buying in China, and earlier this year also won the...

The Week: Digital Reviews - Equi=Media lands Europa.
July 9, 2010... The digital and direct media agency Equi=Media has won the search marketing account for the Europa Group insurance brands, onequotedirect.co.uk and motorcycledirect.co.uk. -------------------- Did you find this article useful? Why not...

The Week: Ids to close after losing UKTV account to Channel 4.(Channel 4 Television Co)(UKTV Interactive Ltd)(Brief article)
July 9, 2010... Ids, Virgin Media's ad sales house, is to close after 14 years following the loss of its UKTV account to Channel 4. More than 100 people work at the company, led by the managing director, James Wildman, including the executive sales director,...

The Week: Quotes of the week.(Channel 4 Television Co)(Brief article)
July 9, 2010... 'A merger with Five, or anyone else, is certainly not on my immediate agenda for the future of Channel 4. There are many other things I want to look at - we need to invest in commercial innovation It's a challenging but exciting time.' -...

Pitch Update.(Brief article)
July 9, 2010... There's plenty of confusion surrounding the Confused.com DM review, which has apparently been called off just days before the shortlisted agencies were due to pitch. The cancellation followed the appointment of Mike Hoban as the brand's new...

New-Business Rankings: 9 July 2010.(Statistical table)(Company rankings)
July 9, 2010... NEW-BUSINESS RANKINGS: 9 JULY 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Selfridges holds initial meeting with agencies.(Brief article)
July 9, 2010... Selfridges has held initial meetings with agencies as part of a review, which may result in the creation of a new campaign. Selfridges' last major campaign was to celebrate its 100-year anniversary and involved an installation in the store's...

Hotline: Dentsu wins Tetley Tea account.(Brief article)
July 9, 2010... Dentsu has won the pan-European ad account for Tetley Tea from the incumbent, TBWA\Paris. The agency will work on a series of briefs to promote the brand in Continental Europe and the Baltics. Dentsu's appointment does not affect the UK account,...

Hotline: Beattie McGuinness Bungay wins Populus account.(Brief article)
July 9, 2010... Beattie McGuinness Bungay has won the advertising account for Populus, the polling and insight company, without a pitch. BMB is creating a campaign for Populus targeting the PR industry to highlight the company's free expert analysis. ...

Hotline: Wall Street Journal Europe to expand its content.(Brief article)
July 9, 2010... The Wall Street Journal Europe is expanding its life and style content in the autumn, starting with a new-look Weekend Journal, its Friday arts, culture and leisure section. The section, relaunching with a range of new ad formats, will include...

Hotline: YouTube launches 'Life In A Day'.(Brief article)
July 9, 2010... YouTube is launching a global social film-making project called 'Life In A Day', sponsored by the electronics company LG. The Google-owned brand is asking users to upload short films of their experiences on a single day, 24 July, which will...

Hotline: Appointment at DDB UK.(Drew Burdon has been named)(Brief article)
July 9, 2010... Drew Burdon, the group head of digital at BD Network, has been hired as the head of digital strategy at DDB UK and Tribal DDB. Burdon's initial focus will be on driving the integrated offering at DDB UK from a digital perspective. ...

Hotline: Penguin hires The Assembly.(Brief article)
July 9, 2010... Penguin has hired the creative collective The Assembly to create an ad campaign around the launch of John le Carre's latest book, Our Kind Of Traitor, after a pitch against undisclosed agencies. -------------------- Did you find this...

Hotline: Ratedpeople.com looks for agency.(Brief article)
July 9, 2010... Ratedpeople.com, the website designed to help users find recommended tradespeople, is looking for an agency to handle its advertising account. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

Hotline: NetJets appoints Lida.(Brief article)
July 9, 2010... The private plane hire company NetJets has appointed Lida to its integrated account, which includes advertising, direct marketing and digital, after a pitch. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Rapier hires new managing partner.(Tom Henton has been named)(Brief article)
July 9, 2010... Rapier has hired Tom Henton, a former partner at VCCP, as its new managing partner. Henton had worked at VCCP for seven years, overseeing accounts such as Dyson and Hiscox. -------------------- Did you find this article useful? Why not...

Campaign Promotion: Celebrating the old and harnessing the new.(Conference news)
July 9, 2010... Dentsu's tenth Asian diversity seminar at the Cannes ad festival focused on games and mobile phones, two closely connected fields that are key to our industry's future. It's been ten years since Dentsu started presenting its Asian Diversity...

Close-Up: Can DLKW Lowe bridge their cultural divides to build a new agency brand?
July 9, 2010... With the pending deal, IPG must pray it can overcome its poor buying track record. What a difference a decade makes. At the end of the 90s, Greg Delaney, Mark Lund, Tom Knox and Richard Warren shunned the opportunity to kick-start a global...

Close-Up: Dare celebrates its first decade in advertising.(Company overview)
July 9, 2010... Through dotcom boom and bust, Dare has not only survived but led the way for digital agencies to follow. In many ways, the secret of Dare's past ten years lies in its first two. Not that they were a comfortable experience. Imagine a young...

Close-Up: The new team that hopes to reignite the Rapier brand.
July 9, 2010... Will the agency's signing up of big talent enable it to put behind it the Virgin Media loss and the exit of John Townshend? Matt Williams reports. Six months is a long time in advertising. In December, Rapier was celebrating a well- deserved...

Close-Up: Is the industry ignoring old people?
July 9, 2010... Despite them having the money, advertisers are still disregarding the baby boomers. According to some observers, so snail-like has been the ad industry's progress at communicating with the country's over-50s that Paul Kitcatt's 'must do...

Close-Up: The Hot Seat - Mike Cavers, The Marketing Store.(Interview)
July 9, 2010... Name: Mike Cavers Job: Executive creative director, The Marketing Store - You've got five hours left before the world explodes. What do you do? Call my children and tell them that Mum and I are going away for some time and they can have...

Media Perspective - Consultants can prosper amid this pitching madness.
July 9, 2010... Last week's annual media owner versus media agency cricket match at the Hurlingham Club, which raised around pounds 100,000 for the Lord's Taverners charity, demonstrated that this remains an industry, underneath its competitive streak, that is...

Media Forum: Will clients back NI model?
July 9, 2010... Are advertisers likely to support the new sales strategy, Alasdair Reid asks. A month ago, the Big Media Debate (an industry forum sponsored by News International and Haymarket Brand Media) reached a not-entirely-unexpected conclusion: media...

Media Headliner: Amra chief sees light in regional press shakeout.
July 9, 2010... Co-operation and online sales are two reasons why Gary McNish is bullish following brutal consolidations. It's been a torrid few years for regional press. And the pre-eminent regional brand, the Manchester Evening News, has been through the...

Media Lifeline: Online copyright.
July 9, 2010... A US court's ruling against Viacom is a shot in the arm for peer-to-peer and file-sharing sites the world over. March 2001: Emboldened by the stirring example of Napster in the US, Kazaa, a Finno-Swedish music file-sharing initiative,...

Media Perspective: Millennium kids are media makers living in a YouTube world.
July 9, 2010... Fortunately for a man who gets paid to prognosticate about media, I have a child who was born in the year 2000. He's properly millennial: pumped full of zeitgeist at birth, an absolute gift for anyone looking to make sweeping assertions about...

Media: All about ... Measuring internet TV audiences.
July 9, 2010... Barb's trial online panel is a step in the right direction, Alasdair Reid says. Ever since the launch and runaway success of the BBC iPlayer - it went fully functional on Christmas Day 2007 - there's been a more or less universal expectation...

Media: Things we like.
July 9, 2010... The new US Old Spice ad After deservedly scooping the Film Lions Grand Prix in Cannes last month for the brilliantly funny Old Spice 'man your man could smell like' ad, we're pleased to see that Wieden & Kennedy Portland has managed to...

Media: Double Standards - A rock 'n' roll business with plenty of feedback.
July 9, 2010... The impact of digital is changing music media planning, ESP's Steve Chapman and MediaCom's Chris Binns say. STEVE CHAPMAN - director, ESP-marketing - To what degree is a specialist knowledge of the music industry beneficial when planning...

Perspective: Perhaps it's time to change our attitude towards marketing.
July 9, 2010... Recently, in a debate about what marketers can do to solve global warming, we were discussing how to turn the population into ardent environmentalists: the labelling of products, the establishment of new social norms, that kind of thing. At...

On the Campaign Couch ... with JB.
July 9, 2010... Q: Our head of art insisted on re-proofing our work for entry to awards - things like making headlines bigger, body copy shorter, logos smaller, and deleting legal flyshit. My art director went along with it, but I'm worried in case we win an...

Best of the blogs.
July 9, 2010... DOES OLD SPICE II MAKE A SPLASH? It's one of the age-old questions of marketing: you've done a brilliant campaign, so what next? The same again, and reap the benefits of consistency? Or start over, and go for another step change? Which I...

Campaign Photo: The pick of the shots.(Awards list)
July 9, 2010... The Campaign Photo awards, presented this week, aim to recognise and celebrate the power of the image in commercials. Chairman of the judges Mark Denton reveals what made the gold winners stand out from the crowd. It was an honour and a...