Campaign articles from July 2010, page 3

Campaign archives from July 2010

The Week: Adidas moves 180 Amsterdam's global duties into Sid Lee.(Brief article)
July 23, 2010... Adidas has dumped 180 Amsterdam from its global advertising account, consolidating the entire business into Sid Lee. 180 previously worked on the 'sports performance' portion of the account, comprising advertising for its football boots and...

The Week: Quotes of the week.
July 23, 2010... 'I can cope with it if it comes, and it will... only compound the injustice of this entire vendetta. I can get on with anyone and adjust to almost anything, and I don't consider (prison) shaming.' The former Telegraph owner Conrad Black...

Pitch Update.
July 23, 2010... The wait is finally over. Having indicated that it was preparing to review its advertising services way back in January, the BBC has finally kicked off the process. A questionnaire has been issued to agencies and a briefing for those...

New-Business Rankings: 23 July 2010.(Company rankings)
July 23, 2010... NEW-BUSINESS RANKINGS: 23 JULY 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: The future of Five to be decided this Friday.(Brief article)
July 23, 2010... The future of the broadcaster Five is likely to be decided this Friday at a board meeting held by its parent company, RTL. The meeting is expected to focus on whether to accept a bid from Richard Desmond for Five or to consider other offers from...

Hotline: Yahoo!'s second-quarter results.(Financial report)
July 23, 2010... Yahoo!'s second-quarter results revealed a 51 per cent increase in net income and a 2 per cent rise in revenues compared with the same quarter last year. The US company's worldwide revenue reached dollars 1.6 billion Marketing service revenue...

Hotline: Total Media appointed.(Total Media Inc.)(Brief article)
July 23, 2010... Total Media has been appointed to handle media for Claim 2 Gain, a compensation claims handling service that specialises in victims of mis-sold financial products. ARM Direct previously held the account. -------------------- Did you find...

Hotline: JCDecaux Airport retains ad contract.
July 23, 2010... The outdoor media owner JCDecaux Airport has retained the multimillion-pound five-year ad contract for London Luton Airport after a competitive pitch. JCDecaux will introduce additional digital sites as part of the new contract. ...

Hotline: Lionel Richie to appear in Walkers crisps TV ad.(Brief article)
July 23, 2010... The singer Lionel Richie is to appear with Gary Lineker in a Walkers crisps TV ad. The 61-year-old will be pushed out of a shop window by Lineker for stealing one of his crisps. The ad, created by Abbott Mead Vickers BBDO, will be aired in...

Hotline: IPC Media agrees new licensing arrangement.(Town & Country Broadcasting)(Brief article)
July 23, 2010... IPC Media has agreed a new licensing arrangement with Town & Country Broadcasting to reintroduce NME Radio as a live radio station. NME Radio became online-only last month after IPC's previous partner, DX Media, terminated its contract....

Hotline: Patrick Allen has left the Co-operative Group.(Brief article)
July 23, 2010... Patrick Allen, the director of marketing at the Co-operative Group, has left. It is not yet known if he will be replaced. Allen joined the Co-op in 2004 and was behind the 2009 brand campaign featuring Bob Dylan's 60s hit Blowin' In The Wind. ...

Hotline: Michael Garland has died.(Obituary)(Brief article)
July 23, 2010... Michael Garland, whose 30-year advertising career included helping to found Butler Dennis Garland, has died aged 83. His death, at a Sue Ryder hospice near his Oxfordshire home, came after a long battle with cancer. The funeral takes place...

Campaign Promotion: The event - Getting TV talked about.(The Plannertarium 2010)
July 23, 2010... Television's 'blank canvas' impressed a new generation of planners at The Plannertarium 2010. Asking young people to break rules and rebel against the norm should be as easy as falling off a log. But not when this involves tinkering with...

Close-Up: Why Levi's proved to be such a good fit for BBH.(Bartle Bogle Hegarty )
July 23, 2010... After calling time on their 28-year relationship, Sir John Hegarty reminisces about three decades of iconic advertising. It was in the spring of '82. We'd just started Bartle Bogle Hegarty and we received a letter purporting to be from Levi's...

Close-Up: My YouTube ad of the week.
July 23, 2010... Brand: Old Spice. Task: Refresh Old Spice's image by weaving the brand into social media. Execution: The starting point was the Cannes 2010 Grand Prix award-winning 'the man your man could smell like' TV ad. From there, Wieden &...

Close-Up: TEDGlobal shows art of 'brain-stretching'.(Conference news)
July 23, 2010... Did this year's conference live up to expectations? Campaign asked five delegates which speakers were the most inspirational to them and what implications their messages might have for advertising's future. Every summer, Oxford becomes the...

Close-Up: What's the secret of a long 'marriage'?(Bartle Bogle Hegarty Ltd. contracts with Levis clothing company)
July 23, 2010... No matter how well you get on with a client, it all boils down to the work in the end. Perhaps the biggest surprise about the announcement from Bartle Bogle Hegarty that its 28-year marriage with Levi's had hit the rocks was that the union...

Close-Up: The Hot Seat - Gareth Goodall, Fallon.(Interview)
July 23, 2010... Name: Gareth Goodall Job: Head of planning, Fallon - You've got five hours left before the world explodes. What do you do? Nothing. As a former member of the Millennium and Hale-Bopp cults, I know from painful experience that the end of...

Media Perspective: An ad-funded online model does exist. It's over at the Mail.(Associated Newspapers Ltd)(Viewpoint essay)
July 23, 2010... Spending time on MailOnline, I feel like a child urinating in a swimming pool. I know I shouldn't be doing it but somehow it's a curiously pleasurable experience. Perhaps this is because, online, the Mail resembles a turbo-charged version of...

Media Forum: Did ITV's marketing work?
July 23, 2010... As ITV's marketing chief resigns, what is his legacy, Alasdair Reid asks. Life's a beach; then they appoint Peter Fincham over your head. For David Pemsel, it must have been a bit like the tide coming in. At Blackpool, say, or one of those...

Media Headliner: How FHM has gone from lads' mag to 4D man.(Colin Kennedy)(Interview)
July 23, 2010... The editor, Colin Kennedy, tells Ian Darby about FHM's more mature target market and how the Bauer title has grown up. In a business not short on labels and positionings, Bauer Media has unleashed yet another: 'The 4D man.' Extensive research...

Media Lifeline: Jerry Hill.
July 23, 2010... The former Initiative boss says he's a 'real fan of radio', but is he the right man to head up Rajar? July 2000: Jerry Hill, who had worked his way up from sales director at Anglia, becoming the managing director, then the chief executive, at...

Media Perspective: A place of insightful thoughts longer than 140 characters.
July 23, 2010... I'll admit it: the internet isn't always the best place for quiet reflection and deep thought. Fair enough. But it's second to nothing at spreading a quick, useful idea. The other week, for example, Alice Taylor - games-maker, thinker and...

Media: All about ... Living TV Group.
July 23, 2010... Is Sky's acquisition of the former VMTV a wise move? There have, over the years, been those who have argued that Virgin Media has not exactly over-achieved when it comes to its homegrown TV channels. We're not talking about UKTV, a joint...

Media: Things we like.
July 23, 2010... The South Bank Show's return We are big fans of Lord Bragg and his amazing coiffure so were pleased to see that The South Bank Show will ride again as an awards show on Sky Arts. The channel has showed some quality stuff of late and its plans...

Media: Double Standards - 'For our size, we're making a pretty good job of it'.(DIGITAL CINEMA MEDIA)(Interview)
July 23, 2010... Martin Bowley and Simon Willis believe cinema, leading the field in technological innovations, offers clients the best platform to reach consumers. MARTIN BOWLEY - MANAGING DIRECTOR, DIGITAL CINEMA MEDIA - What films will be the most...

Perspective: Time we faced up to the fact that beta isn't always better.(Viewpoint essay)
July 23, 2010... I came across a blog the other day entitled 'The Slow Media Manifesto' and, after an appropriate period of contemplation, it left me with a warm glow. This modest 14-point agenda from a group of German academics argues that after a decade of...

On the Campaign Couch ... with JB.(Column)
July 23, 2010... Q: I'm the publisher of a niche magazine for young men and every awards season I get a flurry of bookings for ads that only seem to appear in my pages. Then I see some of them picking up creative awards and, naturally, I offer to repeat copy,...

Best of the blogs.
July 23, 2010... E SEQUEL IS AN AMAZING TREAT We mentioned the other day (in a slow-off-the-mark kind of way) that Matt Beaumont has written a sequel to the much-loved book E. A few weeks back I was lucky enough to meet the E Man for a coffee. So a proper...

Mapping the media journey.
July 23, 2010... The emergence of new media channels means comms planning has never been more challenging. Thankfully, the IPA's TouchPoints3 data can help, Steve Williams, Belinda Beeftink and Lynne Robinson say. Understanding how consumers interact with all...

The Work: Private view.(Nils Leonard)(Viewpoint essay)
July 23, 2010... CREATIVE - Nils Leonard, executive creative director, Grey London I don't think social media is the future. I think it's a game we've been in as an industry since day one. If you boil it down, work that has social media at its centre is...

Diary: Web witter.
July 23, 2010... On Bartle Bogle Hegarty splitting with Levi's after 28 years (from Campaignlive). - Richard Hayter Astoundingly brave decision after 28 years of brilliant work. You have to love BBH. - Rob Mortimer 'Launderette', the one with Babylon...

Diary: Douglas is star-struck.
July 23, 2010... Photo opportunity of the week goes to Graeme Douglas, Wieden & Kennedy's strategic brains on Visit Wales, seen here in a little clinch with Isaiah Mustafa of Old Spice (and NFL) fame. Douglas crashed a W&K Portland all-staffer just to...

Diary: Chandlee crashes out.
July 23, 2010... Last week, Blake Chandlee, the US-born head of Yahoo! and then Facebook's commercial teams, left the UK as he entered it: in a flood of tequila. Chandlee is off to run Facebook's operations in more exotic climes but departed in style at a...

Diary: AIS staffer heads to A&E.
July 23, 2010... Given the agency's record of - ahem - wild nights out, you wouldn't be surprised if Archibald Ingall Stretton were on first-name terms with the folk at their local Accident and Emergency. And an ambulance was required again last week during...

Diary: Getting in on iPad's act.
July 23, 2010... Industry types are notorious for trying anything to get their 15 minutes of fame. Step forward various TBWA and OMD staffers, who have found a way to star in the new posters for the Apple iPad. The ad features a Facebook page, complete with...

Diary: Girls a bonus with ghd.
July 23, 2010... To good looks of a whole different kind. When Rainey Kelly Campbell Roalfe/Y&R won the ghd advertising account last year, it wasn't just the opportunity to produce some 'interesting' creative work that was on the creatives' minds. No,...

Diary: Coleridge lives it large.
July 23, 2010... Campaign witnessed an insight into Nicholas Coleridge's endearingly charmed life last week at a PPA event announcing future plans for the industry. Conde Nast's managing director said he had toyed with the idea of visiting his gentleman's...

Diary: Pirates of the poster site.
July 23, 2010... WPP's out-of-home agency Kinetic took to the high seas (aka the Thames) for its summer party. Though dressing up was optional, there was a prize for the best outfit and certain senior members of staff were even spotted sporting pirate hats....

Diary: twitterati - A week in the life of ... Faris Yakob.
July 23, 2010... #Faris Chief innovation officer, MDC Partners 3,111 Following 6,879 Followers Please? RT @jetpacks: I'm waiting for the Mel Gibson/Old Spice Guy mashup. Got to be out there. 5.39pm, 16 July Ha! RT @McCann_NY: 13-year-old's...

Diary: Water-cooler monitor.
July 23, 2010... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Bartle Bogle Hegarty and Levi's. OK, maybe Levi's 1 hr 21 mins hadn't been sweating BBH much over the past...

Diary: Pick of the Week - RKCR/Y&R - E4 comedy.
July 23, 2010... Matt Williams is even keener for the third series of The Inbetweeners to start after seeing Rainey Kelly Campbell Roalfe/Y&R's 'Young & Connected' work for LG's sponsorship of E4 comedy: 'It's not often that idents are awarded Pick of...

Diary: Turkey of the Week - In-house/SodaStream.
July 23, 2010... Larissa Vince is feeling more nauseous than nostalgic after watching the recently launched SodaStream ad, created in-house: 'As a child of the 80s, I have lots of great memories of that sugary-sweet pop you made in your own kitchen. But this...

'No win, no fee' advertising under threat.(regulation on advertising campaigns)(Brief article)
July 16, 2010... A pounds 40 million slice of the ad market could become the target of the coalition Government's first ad ban under a plan to water down Britain's health and safety rules. Lord Young of Graffham, who was a Cabinet minister under Margaret...

TBWA lands Carbon Trust ad business.(Brief article)
July 16, 2010... The Carbon Trust, the not-for-profit company that works with businesses to help them reduce their carbon emissions, has appointed TBWA\London group to lead its advertising and media planning. TBWA and its sister agency Tequila\London will...

Argos calls pitch for digital advertising brief.(Brief article)
July 16, 2010... Argos, the UK's largest general goods high-street retailer, has called a pitch to find an agency to boost its online offering. The retailer has appointed the AAR to handle the process. Argos is understood to have called the pitch as part of...

Moore joins WCRS as strategy director.(Jonathan Moore)(Brief article)
July 16, 2010... WCRS has appointed Jonathan Moore, the former Unilever global brand vice-president, to the new position of chief strategy officer. He will be responsible for identifying and implementing WCRS's strategic vision, working with the managing...

BBH calls time on Levi's.(Bartle Bogle Hegarty contracts with Levis company)(Brief article)
July 16, 2010... After 28 years and some of UK adland's most iconic work, BBH and Levi's split. Bartle Bogle Hegarty has resigned the Levi's ad account, bringing an end to a 28-year relationship that has spawned some of the most celebrated advertising of all...

Perspective: Why it's time to say no to damaging fee terms.(Viewpoint essay)
July 16, 2010... Let's get something straight. The ad industry is not steaming out of recession. The good news is that most spend forecasts have been upgraded over recent months, but if ever there was a reason to proceed with caution, the latest Bellwether...

Chemistry lands Baileys business.(Diageo consolidates digital advertising agency)(Brief article)
July 16, 2010... Diageo moves global digital advertising account into agency. Diageo has consolidated the global digital advertising for its liqueur brand Baileys into Chemistry. The move was made without a pitch and is understood to have been prompted by...

Nathalie Schwarz departs Channel 4.(executive Nathalie Schwarz resigns from Channel 4)(Brief article)
July 16, 2010... Nathalie Schwarz, the executive who led Channel 4's ill-fated digital radio service and completed the UKTV ad deal, is to leave Channel 4 without a job to go to. Schwarz, the commercial and corporate development director at Channel 4, has...

Tate - Tate Movie Project.(Tate has launched an interactive website to promote its Tate Movie Project)(Brief article)
July 16, 2010... Tate has launched an interactive website and national roadshow to promote its Tate Movie Project, devised by Fallon. Through the campaign, children are invited to take part in creating the Tate Movie, an animated film made by and for...

Transport for London scraps ad review amid budget cuts.(Brief article)
July 16, 2010... The Transport for London roster pitch has been suspended indefinitely after budget cuts threatened the organisation's ability to advertise. TfL called a statutory pitch for its ad business in May and held chemistry meetings with agencies last...

Monocle launches one-off newspaper.(Brief article)
July 16, 2010... Monocle, the global business and lifestyle magazine, is launching a one-off 64-page colour 'newspaper' that will be available for eight weeks over the summer. Monocle Mediterraneo will be priced at pounds 3.50 and will be on sale at Monocle's...

Pemsel quits ITV as reporting lines change.(David Pemsel resigns from ITV)(Brief article)
July 16, 2010... ITV is looking for a new group marketing director following the departure of David Pemsel from the job. Pemsel, who has been with ITV since 2005 and was responsible for its pounds 11 million advertising budget, is stepping down just a week...

Agencies line up for Canon digital brief.(Canon (U.K.) Ltd.)(Brief article)
July 16, 2010... Canon is looking for an agency to handle a major pan-European digital project. The brief involves providing strategy and content for the brand's online e-commerce site. Canon has already begun contacting agencies to invite them to pitch...

The Times - The Third Man.(Peter Mandelson endorses for The Times newspaper publishing company )(Brief article)
July 16, 2010... Peter Mandelson plays up to his Prince of Darkness sobriquet in a new TV ad by CHI & Partners for The Times to promote the newspaper's serialisation of his memoir The Third Man. The ad sees him reading aloud from a leather-bound book as a...

Eurostar - Exploring is beautiful.(Eurostar launches a television advertising by contract with Fallon creative )(Brief article)
July 16, 2010... Eurostar is launching a new television ad, written and directed by the Fallon creative Juan Cabral. The spot, which is the first from the brand in four years, focuses on an inquisitive girl looking for animals that will talk to her. The...

LG - The Young And Connected.(Rainey Kelly Campbell Roalfe/Y&R contracts with LG Electronics)(Brief article)
July 16, 2010... Rainey Kelly Campbell Roalfe/Y&R is launching a series of idents for LG Electronics on Channel 4 and E4. The idents appear to be made from clips from an LG-funded spoof US daytime soap, The Young And Connected, and aim to show 16- to...

Mind calls pitch for integrated brief.(mental health charity contracts with advertising agency for awareness campaign)(Brief article)
July 16, 2010... Mind, the UK mental health charity, has called a pitch for its integrated ad business. The review is in the early stages and the charity has contacted agencies with a request for information. The appointed agency will create digital and...

Carpenter to head Maxus investment.(Maxus has promoted Adrian Carpenter to UK investment director)(Brief article)
July 16, 2010... Maxus has promoted Adrian Carpenter to UK investment director, heading up a new structure that aims to get better trading deals for existing and new clients. The broadcast director, Andy Benningfield; the press director, John Maloney; the...

Argos named as sponsor of Don't Stop Believing on Five.(Brief article)
July 16, 2010... Argos is to sponsor the Group M Entertainment musical performance panel show Don't Stop Believing on Five, in a deal worth pounds 2 million. The retailer is using the sponsorship, negotiated by the WPP media agency Mindshare, to promote its...

Jez Groom leads new Engine Decisions unit.(Engine Decisions)(Brief article)
July 16, 2010... Engine has launched a new insight and research unit to provide clients with analysis of why and how consumers make the choices they do. The new unit, called Engine Decisions, will be run by Jez Groom, one of the founders of Edwards Groom...

Adidas - The goal counter.(Brief article)
July 16, 2010... 180 Amsterdam has launched a spot that celebrates the F50 Adizero as the top-scoring boot in the World Cup. The ad, which is running across Europe, follows a young South African football fan who puts a mark on a poster for the F50 every time...

Absolut - Lemon Drop.(TBWA\Chiat\Day New York contracts with Absolut company)(Brief article)
July 16, 2010... TBWA\Chiat\Day New York has released a trailer for Lemon Drop, a short film promoting Absolut Citron. The film stars a martial arts expert, Lemon Drop. When her kittens are stolen, she hunts down the taxidermist who took them. The film ends...

BT - Adam and Jane.(British Telecommunications PLC)(Brief article)
July 16, 2010... BT is getting viewers to vote for how its current TV campaign storyline will end. 'Adam and Jane' launched in 2005 and stars the My Family actor Kris Marshall. The recent storyline has centred on Adam and Jane's forthcoming wedding. Following...

Photon negotiates earnout payments.(Photon Group)(Brief article)
July 16, 2010... Photon Group, the owner of UK-based agencies including Naked Communications and Frank PR, remains in crisis as its agencies decide whether to accept revised conditions to their earnout arrangements. The Australia-based group faces going out...

Will Lever to head JWT's new retail offering.(Brief article)
July 16, 2010... JWT is rolling out a new retail offering called JWT High Street, and has hired Will Lever, the former Samsung and Carphone Warehouse marketing chief, to run it. Launching next week, JWT High Street will aim to provide brands with a better...

Krow beats three to PayPal account.
July 16, 2010... PayPal, the online payment company, has appointed Krow Communications to handle its integrated advertising account after a four-way pitch. The review was called in February and was handled by Mark Hodson, the marketing director of PayPal. ...

Honda - Live every litre.(Honda Motors launches online documentary film)(Brief article)
July 16, 2010... Honda is launching an online trailer for a crowdsourced documentary film, devised by Grey London, to promote the new CR-Z. It includes three men who attempt to cross Lake Garda on a bouncy castle. The film was preceded by a social media...

Schweppes - Pet.(Brief article)
July 16, 2010... Schweppes' latest TV spot parodies the domestic life of a suburban middle-class couple. The tongue-in-cheek ad, created by Mother, carries the strapline: 'At the end of the day, there's always a Schweppes.' The spot features a couple blithely...

Specsavers - Sub.(Specsavers released an online film )(Brief article)
July 16, 2010... Specsavers has released an online film, created in-house, which is a pastiche of Wolfgang Petersen's iconic movie Das Boot. The ad recreates the setting of the film, with a World War II submarine crew speaking in German with English...

Reality check - June.
July 16, 2010... The contrast between the ads that the industry likes and those that are popular with the public can often come as something of a surprise. And in the first of a monthly series looking at which ads resonate most with consumers, Campaign can...

The Week: Advertising News - SodaStream in pounds 3m relaunch.(Brief article)
July 16, 2010... SodaStream, the home carbonation system provider, has launched a pounds 3 million TV ad campaign to promote the brand's national relaunch. The campaign, created in-house, aims to bring SodaStream to a new generation of families. It features...

The Week: Advertising News - Thomson backs Dreamliner.(Thomson Airways launches a consumer education campaign)(Brief article)
July 16, 2010... Thomson Airways is launching a campaign to educate consumers about the new Boeing 787 Dreamliner, which it will be the first UK airline to fly. The first burst of activity will break later this week, to coincide with the Farnborough...

The Week: Advertising News - Murphy fronts McCain work.(McCain Foods Ltd endorsed by actress Sheree Murphy)(Brief article)
July 16, 2010... McCain is launching a pounds 1 million ad campaign fronted by the soap actress Sheree Murphy, which aims to help mothers get their children active for summer as part of the brand's estimated pounds 5 million five-year partnership with UK...

The Week: Advertising News - Drinks marketing to increase.(Brief article)
July 16, 2010... Alcohol brands and retailers are set to increase marketing in support of the pounds 100 million Drinkaware responsible-drinking campaign, despite indications from the Government that it wants to pool these activities within the Change4Life...

The Week: Advertising News - Dolby unveils Beardyman film.(Brief article)
July 16, 2010... The audio technology specialist Dolby has launched an online film featuring the human beatbox Beardyman to promote its virtual surround-sound chip for mobiles and laptops. The four-minute long video was created by the youth agency Espionage...

The Week: Advertising News - Change4Life cuts confirmed.(Conference news)(Brief article)
July 16, 2010... The Government has for the first time laid out plans to slash Change4Life's pounds 75 million marketing spend. In a speech at the Faculty of Public Health annual conference, the Health Secretary, Andrew Lansley, said the coalition government...

The Week: Media News - Desmond leads Five bidders.(Richard Desmond owner of the Daily Express and Daily Star plans to buy Five company)(Brief article)
July 16, 2010... Richard Desmond, the owner of the Daily Express and Daily Star, is among the frontrunners to buy the broadcaster Five. Desmond is reported to have reached the final stage of an auction, which is being handled on behalf of Five's owner RTL by...

The Week: Media News - BSkyB renames Virgin Media.
July 16, 2010... BSkyB has renamed Virgin Media Television as the Living TV Group after completing its acquisition of the business from Virgin Media. The sale was announced in June but Sky needed regulatory approval in the Republic of Ireland before the deal...

The Week: Media News - Five leaves Project Canvas.(Brief article)
July 16, 2010... Five has withdrawn from investment in Project Canvas, the IPTV service backed by the BBC, ITV, BT, Channel 4, TalkTalk and Arqiva. The broadcaster, which joined in summer last year and which is currently up for sale, is understood to be...

The Week: Media News - Govt repeats broadband vow.(Government plans to improve broadband services)(Brief article)
July 16, 2010... The Government has reasserted its intention to improve broadband penetration across the UK and allow convergence of local media. Speaking at the annual reception of the all-party Parliamentary Media Group, the culture secretary, Jeremy Hunt,...

The Week: Media News - Jordan demands TV overhaul.
July 16, 2010... Julia Jordan, the commercial chief of UKTV, has called for a complete overhaul of TV trading practices. In response to ITV's resistance to such a review, Jordan said: 'ITV has a huge share of the TV market and its interests are in protecting...