Campaign articles from July 2009

Campaign archives from July 2009

Budweiser calls UK advertising pitch.
July 31, 2009... Recently merged Anheuser-Busch InBev invites four agencies, including incumbent Fallon, to pitch for pounds 5million account. Anheuser-Busch InBev has called a review of the pounds 5.5 million Budweiser business in the UK and Ireland. The...

Beck's reviews global creative brief.
July 31, 2009... Budweiser's sister brand Beck's is reviewing its pounds 25 million global advertising business. The review is in the very early stages with initial meetings taking place next week. It is thought that pitches will take place in late August. ...

Agencies line up for M&G integrated task.(M&G Investments )(Brief article)
July 31, 2009... M&G Investments has parted company with its ad agency Joshua after three years and has called a pitch for its pounds 4.5 million integrated account. The process is thought to be in the early stages and agencies are being contacted...

Kraft Foods kicks off pounds 300m media review.(Brief article)
July 31, 2009... Kraft Foods has kicked off a review of its estimated pounds 300 million international media arrangements. The FMCG giant is inviting agencies to pitch on a market-by-market basis, starting with smaller European markets, such as Belgium, which...

Pfizer hunts agency for pan-Euro drive.(Brief article)
July 31, 2009... Pfizer, the global pharmaceutical company, is holding a media pitch to appoint an agency to handle a pan-European anti-smoking campaign. The drug company, which uses Carat to handle its US media planning and buying and for some ad hoc...

Barratt Homes reviews pounds 4m creative.(Brief article)
July 31, 2009... Barratt Developments, the owner of Barratt Homes, is talking to agencies about consolidating its pounds 4 million creative account. The company currently works with CHI & Partners, which is its lead creative agency and has created a...

Starcom launches sports consultancy.(Brief article)
July 31, 2009... Starcom MediaVest Group is launching a sports sponsorship division called SMG Sports. The new consultancy is a joint venture with the sports media consultancy Sports Insight, part of the Sports Revolution company, which recently announced...

AKQA to lead digital strategy for the British Army.(Brief article)
July 31, 2009... The British Army has appointed AKQA to lead its digital marketing strategy with a brief to make the internet its primary recruitment platform. AKQA triumphed in a pitch against several undisclosed agencies for the three-year contract in a...

Elvis appoints Carl Eatson to joint creative director role.
July 31, 2009... Elvis has appointed Carl Eatson, the Saatchi & Saatchi X creative director, to an equivalent role. Eatson will work alongside Elvis' existing creative directors, John Treacy and Ben Clapp, and will focus on leading the creative product on...

Ogilvy Advertising picks up Aga brief.(Aga Rangemaster )(Brief article)
July 31, 2009... Aga Rangemaster Group, the company behind Aga cookers, has appointed Ogilvy Advertising to handle its ad account. The agency will be responsible for creating integrated campaigns for the company, to help raise awareness and increase the...

Rapp retains 'race for life' ad account.(Cancer Research UK)(Brief article)
July 31, 2009... Cancer Research UK has retained Rapp to handle the integrated advertising for its pounds 2 million 'race for life' account. The agency won the brief after a statutory review, ahead of the fellow Cancer Research UK roster agency Abbott Mead...

Nils Leonard earns promotion at Grey.(Grey London )(Brief article)
July 31, 2009... Grey London has promoted Nils Leonard to the position of joint creative director. Reporting to Jon Williams, the chief creative officer, he will now partner Andy Amadeo in the day-to-day running of the agency's creative department. ...

Rapier wins worker rights DM account.(Brief article)
July 31, 2009... The Department for Business, Innovation and Skills has appointed Rapier to create a direct marketing campaign that helps to raise awareness of employment rights. Rapier won the business after a pitch against Targetbase Claydon Heeley, in a...

Campbell Lace Beta lands Bupa International creative.
July 31, 2009... Bupa International, the global arm of the healthcare company Bupa, has appointed Campbell Lace Beta to work on its creative account. The agency was awarded the business without a pitch and will be responsible for developing a creative...

Varley handed global role in MEC reshuffle.(Mediaedge:cia )(Brief article)
July 31, 2009... Mediaedge:cia has moved Mel Varley, its EMEA chief executive, to the newly created role of global chief strategy officer, in a reorganisation of its global management structure. Alastair Aird, the global chief operating officer of the media...

Gala reviews pounds 8m advertising roster.(Gala Coral Group )(Brief article)
July 31, 2009... The Gala Coral Group is reviewing its entire pounds 8 million advertising roster in a bid to consolidate its business into one agency or group. Gala, which called a pitch for its media duties, currently handled by MediaVest Manchester,...

VCCP scoops pounds 3m Aunt Bessie's brief.(Aunt Beth's)(Brief article)
July 31, 2009... Aunt Bessie's, the frozen food company widely known for its Yorkshire Puddings, has appointed VCCP to its pounds 3 million advertising account. At the same time, Vizeum has been hired to handle the company's consolidated media duties. VCCP...

The Week: Advertising news - Asda pulls cheap bike ad.(Brief article)
July 31, 2009... Asda has had to withdraw a TV ad for what it boasts is 'Britain's cheapest bike' after viewers complained that the bike featured was incorrectly assembled and could be dangerous. The pounds 70 bike is self-assembly and the pedals, front...

The Week: Advertising news - Orange in gifts for ads offer.(Brief article)
July 31, 2009... Orange is set to offer students promotions including tickets and make-up in exchange for receiving ads on their mobiles. The promotion signals a move towards a highly targeted mobile marketing strategy by the mobile network. Free calls may...

The Week: Advertising news - ISPs slammed by Ofcom.
July 31, 2009... Internet service providers such as Tiscali and AOL are failing to live up to claims made in their ads about broadband speeds, a new report has found. The survey, conducted by Ofcom, revealed that the Carphone Warehouse-owned Tiscali only...

The Week: Advertising news - Skittles creates web game.(Brief article)
July 31, 2009... Wrigley is gearing up to launch a social networking-oriented online game to promote its sweet brand Skittles. Skittle Skuffle, which Wrigley describes as a cross between Facebook and the computer game The Sims, is set to launch on 31 July....

The Week: Advertising news - Yahoo! set to end TV exile.
July 31, 2009... Yahoo! is to invest pounds 9 million in a brand strategy campaign that is expected to see it return to TV after a seven-year break. The company is set to open talks with agencies this summer about the campaign, which is slated to break in...

The Week: Media news - Five cuts budget by pounds 55m.(FiveTV)(Brief article)
July 31, 2009... Five has cut its programming budget by 25 per cent this year, the biggest percentage drop of any broadcaster in the UK, blaming declining advertising revenues. In 2008, its programming budget stood at pounds 220 million, a figure that has now...

The Week: Media news - Iger backs targeted ads.(Robert Iger)(Brief article)
July 31, 2009... Robert Iger, the chief executive of Walt Disney, has declared his support for behavioural targeting technology. Iger, speaking at a Fortune conference in California last week, said that young people 'don't care' about privacy issues...

The Week: Media news - Govt writes Twitter guide.(Brief article)
July 31, 2009... The Government has penned a guide for Twitter detailing a cross-department strategy for the micro-blogging service. The 20-page document, produced by the Department for Business, Innovation and Skills and written by the head of corporate digital...

The Week: Media news - Clarke questions ABCes.(Martin Clarke)(Mail Online)(Brief article)
July 31, 2009... Martin Clarke, the publisher of Mail Online, has criticised the monthly ABCe figures, which calculate online traffic of British newspapers. Despite the Mail being June's most popular online newspaper, according to ABCe, Clarke said the figures...

The Week: Media news - TMG to publish kids' glossy.(Telegraph Media Group)(Brief article)
July 31, 2009... Telegraph Media Group is to add a children's glossy magazine to its collection of supplements in The Sunday Telegraph. ST Children's Style will launch on 11 October with a circulation of 300,000 and will initially be available in London and...

The Week: Media news - British Gas pens radio deal.(Brief article)
July 31, 2009... British Gas has signed up as the sponsor of Absolute Radio's Christian O'Connell Breakfast Show. The six-month deal will involve O'Connell and his team scripting and presenting the in-show credits for British Gas. -------------------- Did...

The Week: Media news - IPM retains Sky outdoor.(British Sky Broadcasting Group PLC)(Brief article)
July 31, 2009... The outdoor specialist IPM has retained BSkyB's outdoor media planning and buying account. The Interpublic Group-owned agency, which handles outdoor for Universal McCann and Initiative, was reappointed after a review of the business and...

The Week: Media news - Marie Claire gets makeover.(Brief article)
July 31, 2009... The women's glossy Marie Claire has been revamped with a new focus on fun, entertainment and sex. The September issue of the IPC title has undergone a complete redesign, which will be backed by a pounds 1 million marketing campaign. ...

The Week: Media news - Celebs to star in AOL series.(Brief article)
July 31, 2009... AOL is aiming to educate children on finance, creativity, science and the environment in a series of online animations. The series will start in the autumn with Secret Millionaire's Club, featuring the billionaire investor Warren Buffett, and...

The Week: Media news - BBC to share online video.(British Broadcasting Corp.)(Brief article)
July 31, 2009... The BBC has partnered with four newspaper groups to allow them to host some of its online video news on their websites. The Daily Telegraph, The Guardian, The Independent and the Daily Mail will be able to embed BBC video news content in...

The Week: Co-op kicks off review of pounds 18m advertising business.(Co-operative Group Ltd.)(Brief article)
July 31, 2009... The Co-operative has put its pounds 18 million advertising business up for pitch. A shortlist of agencies has already been drawn up in a review that is being handled by Debbie Robinson, the director of food retail marketing, and Patrick...

The Week: Best of the blogs - The bach of press ads.
July 31, 2009... Even if you think Jeremy Clarkson is the spawn of Satan, you will grudgingly find yourself sharing one or two of his opinions as expressed in his review of the Range Rover TDV8 Vogue SE. (I am fairly safe in this belief since my father, who...

The Week: City news - Publicis' profits fall EUR27m.(Publicis Groupe S.A. revenue report)(Financial report)(Brief article)
July 31, 2009... Publicis Groupe's profits for the first half of 2009 fell 13.6 per cent year on year, from EUR199 million to EUR172 million. However, revenues at the group, led by Maurice Levy, were almost unchanged for the same period, falling from EUR2.226...

The Week: City news - IPG reports revenues drop.(Interpublic Group of Companies Inc. revenue report)(Financial report)(Brief article)
July 31, 2009... Interpublic Group has revealed that its second-quarter revenues fell by 14.5 per cent, due to the global downturn and a decline in spend from clients in the automotive sector. IPG's second-quarter revenues were dollars 1.47 billion, compared...

The Week: City news - Oakley bids for social site.(Oakley Capital)(Brief article)
July 31, 2009... Oakley Capital, the private equity company owned by the internet entrepreneur Peter Dubens, is reported to have made a pounds 15 million bid for the ITV-owned social networking website Friends Reunited. The offer for the site, which has seen a...

The Week: City news - IN&M given third extension.(Independent News & Media)(Brief article)
July 31, 2009... Independent News & Media, the publisher of The Independent and The Independent on Sunday, has been awarded a third extension to its financial standstill agreement, allowing it to continue discussions between key stakeholders about its...

The Week: City news - Competition hits Microsoft.(revenue report)(Financial report)(Brief article)
July 31, 2009... Microsoft has reported a 17 per cent fall in revenues as it was hit by greater competition from Google and Apple and a sliding demand for new computers. Revenue was dollars 13.1 billion while net profit for the three months to June was dollars...

The Week: City news - Omnicom suffers downturn.(Omnicom UK PLC revenue report)(Financial report)(Brief article)
July 31, 2009... Omnicom has reported a 24 per cent drop in profit for the three months to the end of June. The group, which is led by John Wren, reported a 24 per cent year-on-year fall in profit to dollars 233.4 million (pounds 141 million) in Q2 2009, and...

The Week: City news - FT Publishing's profits slip.(revenue report)(Financial report)(Brief article)
July 31, 2009... Profits at FT Publishing, the newspaper and magazine division of Pearson, fell by 40 per cent during the first half of the year. Adjusted operating profit at the publisher, which owns the Financial Times, was pounds 14 million. Sales fell...

The Week: People news - Alexei Orlov exits DraftFCB.(Brief article)
July 31, 2009... Alexei Orlov, the EMEA regional president of DraftFCB, has left the agency without a job to go to. Orlov departs after ten months, having joined from Wunderman in September last year. A replacement has not yet been identified and, in the...

The Week: People news - Lewis swaps BSkyB for NI.(Alex Lewis)(British Sky Broadcasting Group PLC)(News International PLC)(Brief article)
July 31, 2009... Alex Lewis, the director of marketing for the BSkyB network, has moved to News International as the marketing director for The Times and The Sunday Times. Lewis will report to Jeremy Schwartz, the chief marketing officer of NI's combined...

The Week: People news - Rice leaves Psychologies.(Maureen Rice)(Brief article)
July 31, 2009... Maureen Rice, the launch editor of Psychologies, is to step down after more than four years. Rice, who won editor of the year awards at the British Society of Magazine Editors and the PPA last year, will leave in October to 'pursue new...

The Week: People news - JWT appoints CEO Hayward.(JWT London)(Guy Hayward)(Brief article)
July 31, 2009... JWT has confirmed the appointment of Guy Hayward as its new chief executive, as first revealed by Campaign (3 July). Hayward joins the agency from 180 Amsterdam, which he co-founded in 1998. -------------------- Did you find this article...

The Week: People news - Frith is new Time Out editor.(Mark Frith)(Brief article)
July 31, 2009... Mark Frith, the former editor of Heat magazine, has been confirmed as the new editor of Time Out, four months after he joined the title as acting editorial consultant. Frith replaces Gordon Thomson, who left earlier this year. ...

The Week: People news - Desmond faces pounds 1.25m bill.(Richard Desmond)(Brief article)
July 31, 2009... Richard Desmond, the owner of Express Newspapers, is facing pounds 1.25 million in legal costs after losing a High Court libel case. Desmond went to court claiming that a passage in Tom Bower's 2006 biography of Conrad Black, which described...

The Week: Advertising Reviews - Warburtons calls pounds 4m pitch.(Brief article)
July 31, 2009... Warburtons has called a pitch for its pounds 4 million advertising account, after splitting with its incumbent agency, Bartle Bogle Hegarty. The agency's most recent campaign for the brand, which broke in October last year, featured an overseas...

The Week: DM Reviews - TMW wins NBS DM account.(National Blood Service)(Brief article)
July 31, 2009... The National Blood Service, the organisation that collects and delivers blood to UK hospitals, has appointed Tullo Marshall Warren to its direct marketing account after a pitch against EHS Brann, Rapier, Tequila\ and Kitcatt Nohr Alexander Shaw....

The Week: BT splits digital account between AMV and OgilvyOne.
July 31, 2009... BT has moved its digital advertising account out of Agency.com and split it between Abbott Mead Vickers BBDO, its advertising agency, and OgilvyOne, which handles its direct marketing. The successful agencies pitched against the incumbent and...

The Week: The best of campaignlive.co.uk.(Brief article)
July 31, 2009... 'Another COI campaign that will probably fail because it starts in the wrong place. The pitchlist contains typical TV-driven agencies and we all know that that's a waste of public money as it doesn't change anything. They'd be far better...

Close-Up: What can the ad industry learn from TED?(TEDGlobal)(Conference news)
July 31, 2009... People from all industries who want to hear new things, view TEDGlobal 2009 as almost a form of giving something back. Here, the currency is ideas not money. Campaign heard how it could change advertising. From Tuesday to Friday last week,...

Close-Up: Dentsu highlights its global ambitions.
July 31, 2009... The Japanese comms giant has hired Jim Kelly to spearhead its assault on Europe. With what some might argue is almost monotonous regularity, every year for the past seven has seen Campaign address the story of how Dentsu, the Japanese...

Close-Up: Are anti-knife crime ads working?
July 31, 2009... Knife crime is on the rise in spite of high-profile campaigns. Anne Cassidy asks if they are effective. Stabbings are nothing new. But the intensity, frequency and youth of the perpetrators, added to constant media coverage, has led Gordon...

Close-Up: The hot seat - Dave Woods, RMG Connect.(Interview)
July 31, 2009... Name: Dave Woods Job: Executive creative director, RMG Connect - You've got five hours left before the world explodes. What would you do? Fill The Ivy with my creative department for lunch, order from the 'thick' end of the wine list....

Media Perspective: The rules of fiction are being rewritten by unlikely authors.
July 31, 2009... Online content can capture the imagination. Yet it soon becomes clear to anyone who has seen only five minutes of Channel 4's excellent teen comedy The Inbetweeners that, in one area at least - access to pornography - technology has killed the...

Media Forum: Is Yahoo! on the right path?
July 31, 2009... Can it provide a compelling advertising proposition, Alasdair Reid asks. Carol Bartz's vast and growing fan club was slightly disappointed with her most recent public run-out. The 60-year-old Yahoo! chief executive (she succeeded the Yahoo!...

Media: Chatter.(Quotation)
July 31, 2009... 'I think I have been a victim of a very rich man trying to suppress the truth.' - Tom Bower, the journalist and author, after successfully defending a libel action brought by Richard Desmond, the owner of Express Newspapers 'What we need is a...

Media Headliner: Crisp looks to broaden digital vision at Kinetic.
July 31, 2009... By looking to the future, the new chief executive is ready to up the outdoor agency's game across Europe. They do things differently in outdoor - as evidenced, some might say, by the speed of the events that led last week to the installation...

Media: Lifeline - Guest editors.
July 31, 2009... From rock stars to political masterminds, anyone can be called upon to become an editor for the day. October 2005: The former Labour spin-meister Alastair Campbell is asked by Five to be the guest editor of an edition of its 7pm news bulletin...

Media Perspective: Why these are new, exciting times for those who love data.
July 31, 2009... Numbers have always been a bit of a bugger in media and marketing land. We bandy them about like Peter Sissons on election night but, most of the time, when we examine them closely, they turn out to meaningless: lost in the margins of error,...

Media: All about ... COI's media review.
July 31, 2009... With pounds 211m at stake, there will be winners and losers, Ian Darby writes. Spend, spend, spend. Like the out-of-control 60s pools winner Viv Nicholson, the current Government seems intent on splashing the cash to get its voice heard. ...

Media: Things we like.
July 31, 2009... Successful Rugby World Cup bids Great news for rugby and advertisers came this week when England landed the right to host the 2015 Rugby Union World Cup and the UK was selected to host the Rugby League World Cup in 2013. The 2015 triumph was...

Media: Double Standards - 'Anything and everything is possible' for outdoor.(Simon Wardell)(Interview)
July 31, 2009... Digital innovation has given outdoor executions more immediacy. Two specialists reveal how the medium is embracing its new-found flexibility. SIMON WARDELL - head of create, Clear Channel - What's the cleverest use of outdoor you've seen...

The World: San Francisco - LePlae named as McCann Erickson president.(Brief article)
July 31, 2009... Robert LePlae, the president of TBWA\North America, is leaving the agency to take on an equivalent role at McCann Erickson North America. LePlae will take on his new position in mid-August and will be based out of the group's San Francisco...

The World: New York - Valassis awarded dollars 300m payout from DM rival.(Brief article)
July 31, 2009... News America Marketing, the News Corporation-owned direct mailing business, has been told to pay out dollars 300 million to its rival company Valassis, after a court found the company liable of tortuous interference and inflicting unfair...

The World: Shanghai - Expo organisers to return dollars 29m of tobacco funds.(Brief article)
July 31, 2009... The organisers of the Shanghai World Expo 2010 have been forced to return around dollars 29 million in sponsorship funds given to it by the Shanghai Tobacco Group, in an effort to promote the event as health conscious. Shanghai Tobacco Group...

The World: Seoul - Companies get green light for dual media ownership.(Brief article)
July 31, 2009... Media companies in Korea will now be allowed to own a combination of broadcast and print properties, after the Korean government signed a controversial media reform bill. The bill, which has faced vocal opposition from a number of...

The World: Sydney - Canon reviews dollars 10m planning and buying account.(Brief article)
July 31, 2009... Canon Australia, the electrical manufacturer, has called a review of its AUSdollars 10 million media planning and buying account. The company is thought to have approached a number of agencies regarding the account, with an appointment due to...

The World: Amsterdam - Ben & Jerry's opts for Indie as lead Dutch agency.(Brief article)
July 31, 2009... The global ice-cream brand Ben & Jerry's has appointed the Amsterdam-based shop Indie as its lead agency for the Dutch market. Indie was awarded the business without a pitch, and will begin working with the company on creating an...

The World: Rome - RAI announces plans to launch new satellite service.(Brief article)
July 31, 2009... RAI, the state-owned Italian public service broadcaster, has announced that it is to launch a new satellite platform in conjunction with the commercial broadcaster Mediaset. The new platform, called TivuSat, will be free of charge and play...

The World: Hong Kong - Restructure leads to job losses at Star Asian.
July 31, 2009... Star Asian, the News Corporation-owned television operation, is expected to announce a number of job cuts in Hong Kong after a restructure of the company. The pay-TV broadcaster is initiating a reshuffle of its operations in an effort to cut...

The World: Singapore - SingTel shortlists three for review's next stage.(Brief article)
July 31, 2009... SingTel, Singapore's largest telecommunications company, has shortlisted MediaCom, Starcom and Mediaedge:cia, the incumbent on the account, for the second phase of its media agency review. SingTel first called a review of the account in June as...

The World: Melbourne - McCann Erickson to help Labor to re-election.(Brief article)
July 31, 2009... The Australian Labor Party has handed McCann Erickson the task of working on its re-election campaign. The appointment means that the political party has ended its relationship with STW, the agency that helped the party gain power in 2007...

The World: How DDB Brazil won Cannes Agency of the Year.
July 31, 2009... Sergio Valente, the president of the recession-busting agency, says creativity is the cure for a cash crisis. When asked what, if anything, UK ad agencies might learn about creating ads in a recession from their counterparts in Brazil - the...

The World: Insider's View - Russia.
July 31, 2009... The figures may tell a story of financial crisis in the Russian ad market and the country as a whole, but the tension it creates is a great platform for creativity, Derek Shorkey says. Many claim Russia is becoming the black sheep among...

Editorial: Dentsu must develop a much pushier persona.(Editorial)
July 31, 2009... Is Dentsu, which has appointed Jim Kelly to help it gain a powerful presence in Europe, about to flex its huge muscles and get them pumping? It certainly won't be before time. The Japanese giant, so powerful and confident in its domestic...

Editorial: In these darker times, COI is a ray of light.(Central Office of Information)
July 31, 2009... With the economic dark clouds showing little signs of lifting any time soon, thank heavens that COI is bringing a little sunshine to adland. Not only has it embarked on a massive media consolidation exercise, but it also continues to put a...

Opinion: Perspective - Why newspaper owners need ISPs, not the BBC.(Internet service providers)
July 31, 2009... It's a rare thing - and to be honest, a bit disconcerting - to find myself in agreement with Rupert Murdoch. Or at least with one of his companies, News International, which this week rejected a deal embraced by The Guardian, the Daily Mail,...

Opinion: On the Campaign Couch ... with JB.(Column)
July 31, 2009... Q: Should top management lead by example or set themselves apart by acting a bit flash? A: If you've plotted your agency's brand position to sit squarely in the middle of the flash quartile, you can do both. Agencies lecture their clients on...

The Creative Crusaders.
July 31, 2009... If BBDO, the top Gunn-ranked network, doesn't have one, what's the point of the global creative director? John Tylee picks Campaign's top ten and examines what some say is an outdated, thankless role. If the cynics are right, then there's no...

The Work: New Campaigns - UK.
July 31, 2009... VIRGIN MEDIA - BACKLOT CREDITS Project: Backlot Client: Ashley Stockwell, executive director for brand and marketing, Virgin Media Brief: n/s Creative agency: Rainey Kelly Campbell Roalfe/Y&R Writer: Gethin Stout Art director: Richard...

The Work: New Campaigns - The World.
July 31, 2009... BOSE - QUIETCOMFORT HEADPHONES - SINGAPORE CREDITS Project: QuietComfort headphones Client: Bose Brief: Develop a campaign for the QuietComfort range of acoustic noise-cancelling headphones from Bose, communicating how these headphones silence...

The Work: Private View.(Viewpoint essay)
July 31, 2009... CREATIVE - Trevor Beattie, partner, Beattie McGuinness Bungay I've not been feeling myself of late. Just yesterday morning, in a bid to stave off a wretched bout of listlessness, I reached for the 650g squeezy bottle of Heinz Salad Cream (6)...