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Campaign articles from July 2008

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Campaign archives from July 2008

Smith exits top job at Starcom.(Linda Smith)(Starcom MediaVest Group)
July 4, 2008... Linda Smith vacates chief executive position for 'advisory role' following pounds 30 million Cadbury loss. Linda Smith is stepping down from her role as the UK chief executive of the Publicis-owned Starcom with immediate effect, and will...

Massimo Costa set to leave Y&R Europe.(Brief article)
July 4, 2008... Massimo Costa, the chairman and chief executive of Y&R EMEA, is understood to have resigned from the network. It is thought that he has become disillusioned with the progress of the WPP-owned Y&R in the past year. A source close to...

Bmi reviews pounds 11m creative and media briefs.
July 4, 2008... British Midland has called a review of the pounds 11 million advertising and media accounts for bmi and bmibaby. The decision has been led by a change in the airline's commercial focus in light of rising fuel costs and falling revenue. ...

Matt Andrews quits Vizeum for Mother.(Brief article)
July 4, 2008... Matt Andrews, the joint managing director of Vizeum, is to join Mother as a strategy director. Andrews will work alongside Dylan Williams, Mother's strategy director, and oversee a restructure of the 16-strong planning department. ...

Project Kangaroo kicks off ad review.(Brief article)
July 4, 2008... Project Kangaroo, the proposed broadband video-on-demand service from the BBC, ITV and Channel 4, is on the hunt for an advertising agency. The search is being handled by creativebrief. The original brief asked agencies to create a...

Royal Palaces in pounds 2m media review.(Historic Royal Palaces)(AAR)(Brief article)
July 4, 2008... Historic Royal Palaces has called a review of its pounds 2 million media planning and buying account through the AAR. The charitable trust's incumbent is the Publicis-owned Starcom, which won the brief in 2002 from Media Options without a...

Yorkshire Tea calls pitch.(Brief article)
July 4, 2008... Tea brand kicks off review out of Manchester-based incumbent Love Creative. Yorkshire Tea has called a review of its creative account. The incumbent, the Manchester-based agency Love Creative, has handled the business since 2005. The...

Science Museum appoints Initiative.(Initiative)(Brief article)
July 4, 2008... The Science Museum has appointed Initiative to handle its media planning and buying account. The agency won the pitch against the incumbent, OMD, and Total Media The account includes media communications for the Science Museum, the Imax 3D...

Chemistry to scoop pounds 18m Orange DM from Wunderman.(direct marketing)(Brief article)
July 4, 2008... Orange is set to hand Chemistry its entire pounds 18 million direct marketing account, after parting company with the incumbent, Wunderman. The telecoms provider split with Wunderman on Tuesday, just one year after the agency won the...

Temple takes top creative job at R/GA.
July 4, 2008... R/GA London, the Inter-public Group-owned digital agency, has promoted James Temple to the post of executive creative director. Temple, who was previously a creative director at the agency working on Nokia, joins Nathan Cooper, who was...

Mike Jefferies named MD at Red Urban.(Brief article)
July 4, 2008... Mike Jefferies, the chief operating officer of Tribal DDB, has been promoted to managing director of Omnicom's digital network Red Urban. Separately, Red Urban is understood to have won a global pitch for the Diageo-owned rum brand Captain...

Grand Union revamps management.(Brief article)
July 4, 2008... Grand Union has restructured its management team, promoting Anna Watkins, the managing director of its sister branded content agency Hubbub, to chief executive across both of the agencies. Jaimes Leggett, a group director, will take the...

Profero names two creative directors.(appointment of Liz Sivell and Scott Clark )(Brief article)
July 4, 2008... Profero has bolstered its creative department by promoting Liz Sivell to creative director and Scott Clark to associate creative director. Sivell, who was previously associate creative director, will work with the existing creative...

Souter exits AMV for career in TV drama.(Peter Souter)(Abbott Mead Vickers BBDO)(Brief article)
July 4, 2008... Peter Souter, the deputy chairman at Abbott Mead Vickers BBDO, is stepping back from his responsibilities at the agency to embark on a career as a writer. The former executive creative director - who has written for Radio 4 - has had a...

Agencies line up for NMA creative brief.(Newspaper Marketing Agency)(Brief article)
July 4, 2008... The Newspaper Marketing Agency has called a review of its advertising arrangements. The NMA is understood to be talking to agencies including CHI & Partners and McCann Erickson. The incumbent on the account, VCCP, declined to repitch. ...

Nitro hires Hui and Coward in wake of senior departures.
July 4, 2008... Nitro has hired Bobby Hui, the international planning director at Saatchi & Saatchi, and Jason Coward, the former managing director of WCRS, to the roles of executive planning director and executive business growth director respectively. ...

Mother beats BMB to pounds 3m Thorntons ad account.(Beattie McGuinness Bungay)(Brief article)
July 4, 2008... Mother has scooped the pounds 3 million advertising account for Thorntons following a pitch against Beattie McGuinness Bungay. The agency will create a campaign to push the brand's new product lines and store concepts that will roll out...

The Week: Advertising news - Oasis ads to hit screens.
July 4, 2008... Coca-Cola is launching a new TV and cinema campaign for its Oasis brand, which follows the story of a fictional character called 'Cactus Kid' and his relationship with 'Cactus Girl'. The episodic campaign, created by Mother, features a...

The Week: Advertising news - Sunday Times alters line.(The Sunday Times )(Brief article)
July 4, 2008... The Sunday Times has ditched its long-running strapline, 'The Sunday Times is the Sunday papers', in favour of 'The Sunday Times. For all you are.' The new line will debut to coincide with the paper's full-colour redesign this weekend and will...

The Week: Advertising news - Orange campaign breaks.(Brief article)
July 4, 2008... Orange's new global advertising campaign breaks this week using the new strapline 'I am'. The telecommunications company plans to spend pounds 30 million in the UK on the campaign, which uses lines including 'I am who I am because of everyone'...

The Week: Advertising news - JWT pens Mad Men deal.(JWT London)(Brief article)
July 4, 2008... JWT has signed a deal to include a ten-second JWT-branded advertisement on the Mad Men season one DVD set. JWT's spot appears on the first disc of the set, and recreates the words 'Mad Men' with animated letters taken from the logos of global...

The Week: Media news - Zenith: web to top adspend.(ZenithOptimedia)(Brief article)
July 4, 2008... ZenithOptimedia has marginally upgraded its world adspend growth forecast for 2008 to 6.6 per cent, and predicts that the internet will overtake TV and newspapers to become the UK's single-largest advertising medium next year. Internet...

The Week: Media news - Jazz FM set for relaunch.(Local Radio Company )(Brief article)
July 4, 2008... The Local Radio Company has signed a three-year licensing deal with Guardian Media Group to broadcast Jazz FM on DAB from the end of September. The station has been off air since it was rebranded as Smooth Radio in 2005. The plans were...

The Week: Media news - Kangaroo faces probe.(Brief article)
July 4, 2008... The Office of Fair Trading has referred Kangaroo, the planned video-on-demand service from BBC Worldwide, ITV and Channel 4, to the Competition Commission over concerns that the project could 'give market power to the joint venture'. The...

The Week: Media news - GCap handed record fine.(GCap Media PLC)(Brief article)
July 4, 2008... Ofcom has fined GCap Media pounds 1.1 million for its 'Secret Sound' listener competition, the largest ever fine the regulator has levied on the radio industry. The competition, which ran in January 2007, asked users to identify a sound,...

The Week: Media news - CNBC to sponsor IAA ball.(CNBC Europe)(International Advertising Association)(Brief article)
July 4, 2008... CNBC Europe, the European business and financial news channel, has signed up as the lead sponsor of the International Advertising Association's Summer Ball. The sponsorship includes a special 'Closing Bell' themed bar resembling a trading floor...

The Week: Media news - Cinema attendances slip.(Brief article)
July 4, 2008... Cinema attendances fell by 19 per cent in May to 12.7 million and could be down by as much as 11 million for the year, according to newspaper reports. Overall this year, audiences have dropped by 7 per cent across January to May. Carlton Screen...

The Week: Media news - Conde Nast to revive Wired.(Conde Nast Publications Inc.)(Brief article)
July 4, 2008... Conde Nast is to launch Wired in the UK, more than ten years after the magazine was closed by its previous owner. The technology, business and entertainment title will return in the first half of 2009, edited by David Rowan, the former...

The Week: Brand news - EBay rocked by pounds 30m fine.(Brief article)
July 4, 2008... EBay has been fined EUR38.6 million (pounds 30.6 million) in a French court after 90 per cent of the LVMH-branded items listed on the online auction site were found to be fakes. LVMH, which owns brands including Louis Vuitton and Christian...

The Week: Labour MP calls on Heinz to reinstate its 'gay kiss' ad.(Heinz Europe)(Brief article)
July 4, 2008... Seventeen MPs have now signed a Commons motion tabled by the Labour MP Diane Abbott urging Heinz to reinstate its 'gay kiss' ad, created by Abbott Mead Vickers BBDO. Eight MPs have backed another motion by Lynne Featherstone, the Liberal...

The Week: Best of the blogs - Amateur or Professional?
July 4, 2008... Years back, when I was a young writer at BMP, John Webster said: 'The difference between you and me is that you're a gifted amateur and I'm a professional.' I asked him what that meant. He said: 'At the end of the day, you'll come out...

The Week: City news - Trinity sees shares slump.(Trinity Mirror Newspapers)(Brief article)
July 4, 2008... Shares in Trinity Mirror Group plunged by 28 per cent this week after the publisher said it would fall 10 per cent short of its profit targets. Trinity blamed the results on the state of the UK economy and a marked decline in ad revenues...

The Week: City news - Profit rise for Haymarket.(Haymarket Media Group financial report)(Financial report)(Brief article)
July 4, 2008... Haymarket Media Group has reported profits up 5 per cent for 2007, and announced the acquisition of Windpower Monthly and Compliance Week. The company, which owns Campaign, recorded turnover of pounds 247 million, with profits before tax up...

The Week: People news - Turner appoints Dawe.(Barnaby Dawe)(Turner Broadcasting System Inc.)(Brief article)
July 4, 2008... Barnaby Dawe, the former Heart FM managing director, has joined Turner Broadcasting as the vice-president of marketing and communications for its UK brands, which include Cartoon Network and Nuts TV. Dawe left Heart last year after it was...

The Week: People news - More change at NI.(Dominic Carter joins News International PLC)(Mark Chippendale is leaving News Group Newspapers')(Brief article)
July 4, 2008... Dominic Carter, the trading director at Times Media, will head News International's merged advertising sales division as part of a restructure that sees the ad teams for The Sun, The News of the World, The Times and The Sunday Times brought...

The Week: People news - Napier takes over at Aegis.(Colin Sharman)(John Napier)(Brief article)
July 4, 2008... Colin Sharman, the chairman of Aegis, is set to retire on 17 July and will be replaced by John Napier, the former chief executive of the recruitment company Hays. Since leaving Hays in 1998, Napier has taken on a number of chairmanships,...

The Week: People news - MediaCom pair depart.(Brief article)
July 4, 2008... MediaCom's Clive Howse and Lee Boden are to leave the agency to start their own media agency and consultancy. Howse, the joint managing director of MediaCom Direct, and Boden, the head of search at MediaCom, plan to launch the...

The Week: People news - Hale secures Rapier job.(Richard Hale)(Brief article)
July 4, 2008... Rapier has hired Richard Hale, a senior art director at Agency Republic, to take the role of digital creative lead. Hale will work across the agency's client base, reporting to the creative partner, John Townshend. Before his stint at Agency...

The Week: People news - Davie to replace Abramsky.(Tim Davie replaces Jenny Abramsky in BBC communications)(Brief article)
July 4, 2008... The BBC communications and marketing director, Tim Davie, has been promoted to the role of director of audio and music. He replaces Jenny Abramsky, who is to become the chairman of the Heritage Lottery Fund Davie will oversee a pounds 200...

The Week: People news - Isobar hires Niku Banaie.(Naked UK)(Brief article)
July 4, 2008... Isobar has hired the former Naked UK managing partner Niku Banaie as vice-president of strategy, and has appointed Jamie Edwards as vice-president of client services. Edwards returns to the UK after two years working on the US launch of...

The Week: People news - Spring signs up as Trustee.(Stevie Spring)(BBC Children )(Brief article)
July 4, 2008... Stevie Spring, the Future chief executive, has been appointed as non-executive chairman of the trustees for BBC Children in Need. Spring will now step down as the chairman of the Groundwork Foundation, an environmental regeneration charity. Her...

The Week: People news - Johnson hits out at critics.(Luke Johnson)(Brief article)
July 4, 2008... Luke Johnson, the chairman of Channel 4, warned advertising's critics to back off at ISBA's annual lunch this week. He emphasised TV's importance as a marketing medium, and criticised the 'intellectual elite' who feel 'a compulsion to...

The Week: Advertising reviews - Publicis wins launch task.(Brief article)
July 4, 2008... Publicis has been appointed to handle the pounds 3 million launch brief for Challenge Jackpot, a gaming company owned by Virgin Media Television and Two Way Gaming. The brand launched this week with a 24-hour TV channel and interactive...

The Week: Advertising reviews - Isobel nets 'Bootiful' brief.(Bernard Matthews )(Brief article)
July 4, 2008... Bernard Matthews has appointed Isobel to its pounds 3 million advertising account. The agency won the business after a three-way pitch against Publicis and Hurrell Moseley Dawson and Grimmer, managed by Agency Insight. The account was...

The Week: Media reviews - Total Media lands pounds 2m job.(Hurtigruten)(Brief article)
July 4, 2008... Total Media has won the pounds 2 million media planning and buying account for the Norwegian cruise company Hurtigruten. The agency won the business after a three-way pitch that included the incumbent, Arena BLM

The Week: DM reviews - Thomas Cook in DM hiring.(direct marketing)(Brief article)
July 4, 2008... Thomas Cook has appointed Outside the Box to a two-year contract to handle its direct marketing after a pitch against undisclosed agencies The account incorporates brands acquired as a result of its merger with MyTravel last June, including...

The Week: PHD beats Starcom to land pounds 30m Cadbury account.(Brief article)
July 4, 2008... PHD has won Cadbury's media planning and buying account, estimated to be worth pounds 30 million, after beating the incumbent, Starcom, in a final shoot-out. The review, called in May, saw Publicis-owned Starcom, Omnicom-owned PHD, Aegis...

The Week: i-Q - The internet question - Was Heinz right to pull its male kiss mayo ad?(Brief article)
July 4, 2008... Insanity. I'm offended that Heinz was forced to take it off. It says a lot more about the British public than it does about the ad or the industry. - Gellan Watt I agree, I'm offended and bloody angry. It was a harmless advertisement -...

The World: New York - Travis takes senior vice-president role at Dentsu.(Brief article)
July 4, 2008... Will Travis, the Attik partner who helped drive the UK company's push into the US, is to take a top role at Dentsu, which acquired the digital and design specialist last year. Travis, a Briton, joins Dentsu America as senior vice-president...

The World: Boston - McKinney managers reacquire equity from Havas.(McKinney Advertising)(Havas S.A.)(Brief article)
July 4, 2008... McKinney, the North Carolina-based agency, is to become independent again after a deal allowing its management to reacquire 100 per cent of its equity from Havas. The agency was bought by Havas from the web consultancy MarchFirst seven years...

The World: Hamburg - Duo join forces to set up outfit in Bucharest.(Lowe Worldwide )(Scholz & Friends )(Brief article)
July 4, 2008... Lowe Worldwide and Germany's Scholz & Friends are bolstering their presence in Romania in the wake of the global strategic alliance agreed last year between the two groups. They are setting up a joint venture operation in Bucharest to...

The World: Beijing - Agencies line up to vie for China Life Insurance task.
July 4, 2008... China Life Insurance, the world's second-largest insurer, has put the creative assignment on its dollars 26 million account into review. The move by the state-owned giant will mark one of the biggest creative reviews so far this year in...

The World: Manila - Turtle Cable hit with legal action over piracy issue.(Brief article)
July 4, 2008... Authorities in the Philippines have issued a landmark restraining order against the pirate cable operator Turtle Cable for copyright infringement. An order, issued by the country's Intellectual Property Office, prevents the broadcaster...

The World: New York - Discover Financial reviews dollars 85m media account.(Starcom Inc.)(Brief article)
July 4, 2008... Discover Financial, America's sixth-largest credit card issuer, is reviewing its dollars 85 million media planning and buying business. Starcom, the Publicis Groupe-owned incumbent, is understood not to be defending the business because of...

The World: Paris - Sarkozy orders ban on primetime spots for public TV.(Nicolas Sarkozy)(Brief article)
July 4, 2008... Nicolas Sarkozy, the French president, has confirmed plans to ban primetime advertising on public TV from January next year. He claims the move will give public TV greater freedom, with all advertising due to be phased out by the end of...

The World: Jakarta - Industry bemused at curbs on foreign-made ads.(Brief article)
July 4, 2008... Leaders of Indonesia's ad industry say they are confused after the introduction of a decree restricting foreign-made ads. The Ministry of Communication and Information and the Ministry of Culture and Tourism have barred local media from...

The World: Melbourne - Telstra ups China holdings with digital swoop.(Brief article)
July 4, 2008... Telstra, Australia's largest telecommunications company, has acquired majority stakes in two Chinese online advertising specialists. One is Norstar Media, which runs the automotive website Che168.com and the digital services site IT168.com,...

The World: Sydney - Saatchis secures brief to promote honours system.(Brief article)
July 4, 2008... The Australian government has appointed Saatchi & Saatchi in Sydney to raise awareness of the country's honours system. The agency, which won the assignment in a three-way pitch, is being asked to raise the profile of such awards as the...

The Work: New Campaigns - UK.(McDonald's Corp.)(Leo Burnett Company Inc.)
July 4, 2008... MCDONALD'S - FAMILY BRAND CAMPAIGN CREDITS Project: Family brand campaign Client: Jo Webster, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett Writers: Chris Birch, Daniel Fisher...

Pitch update.(advertising agencies)(Brief article)
July 4, 2008... By the end of this week, there should be Champagne corks popping Homebase is expected to give its final verdict (good luck, CHI & Partners and Leo Burnett). Also close to making a decision is Health Lotteries, which is going through the...

New-Business Rankings: 4 July 2008.(Company rankings)
July 4, 2008... NEW-BUSINESS RANKINGS: 4 JULY 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: The ASA reveals findings of survey.(Advertising Standards Authority (United Kingdom))(Brief article)
July 4, 2008... The Advertising Standards Authority has revealed the findings of its Alcohol Advertising Compliance survey, which revealed a 97 per cent compliance rate with its alcohol advertising codes in 2007. The ASA assessed 463 on- and offline ads, just...

Hotline: News International appoints business director.(Claire Myerscough)(Brief article)
July 4, 2008... News International has appointed Claire Myerscough, the former Times Media development director, as the business director across NI Patricia Kill, the former head of advertising sales operations for NI, takes up the new role of sales support...

Hotline: Conservative Party launches direct mail campaign.(Brief article)
July 4, 2008... The Conservative Party has launched a direct mail campaign, created by Perfect Day, to more than 300,000 of its supporters. It encourages them to donate to its recently launched No.10 Fund, set up to broaden its fundraising base. The pack,...

Hotline: TBWA\London hires creative pair.(Jonathan Thake)(Lee Tan)(Brief article)
July 4, 2008... TBWA\London has hired Jonathan Thake and Lee Tan, the former HHCL creatives who created the 'slag of all snacks' work for Pot Noodle. The pair, who have recently been freelancing with StrawberryFrog, Beattie McGuinness Bungay and Rainey Kelly...

Hotline: Thresher Group calls a pitch for ad account.(Thresher Group)(AAR)(Brief article)
July 4, 2008... The drinks retailer Thresher Group has called a pitch of its pounds 2 million advertising and media planning and buying account through the AAR. The advertising incumbent, the Leeds-based Poulters, was closed last month, while the media...

Hotline: Zed lands Hertz account.(Brief article)
July 4, 2008... Zed, the digital arm of ZenithOptimedia, has landed the pan-European paid search planning and buying account for Hertz. The win comes shortly after Initiative secured the pounds 10 million media planning and buying account for Hertz in May

Hotline: Jiji Press cuts its stake in Dentsu.
July 4, 2008... Dentsu's biggest shareholder, Jiji Press, has cut its stake by a third, reducing its stake in the business to 7.5 per cent. Jiji, which with Kyodo News held 32 per cent of the company's shares after it floated in 2001, remains Dentsu's largest...

Hotline: Nick Simmonds of Modernista! has died.(Obituary)(Brief article)
July 4, 2008... Nick Simmonds, whose career included spells at major agencies in the UK and the Netherlands, has died aged 47 in Amsterdam, where he was the managing director and co-managing partner of Modernista! His funeral will take place at St...

Close-Up: Live issue - How Govt uses negative ads for positive gains.
July 4, 2008... Public service advertising is unique since a large part of its remit involves telling people what not to do, Alison Hoad writes. The Government is the only advertiser in the UK that aims to get people to stop, as well as to start or...

Close-Up: Live issue - Have the UK's creatives lost the plot?
July 4, 2008... After an underwhelming showing for the UK at Cannes, Campaign asked three global creatives to explain the issues around the UK's performance - and found mixed messages of gloom and hope. In its recent showing at Cannes, the UK effort...

Close-Up: Live issue - Should Heinz have axed 'gay kiss' ad?
July 4, 2008... Heinz's decision to listen to complaints and pull its Deli Mayo ad may backfire. 'Whichever way you look at it, it's two men kissing, and 99 per cent of 'ordinary' parents do not want their children to see it or be homosexual,' Simon...

Close-Up: 24 hours with ... Gemma Newland, Stream\.
July 4, 2008... Name: Gemma Newland Job: Managing director, Stream\ Professional mission: Do work we are proud of and have fun doing it Personal mantra: At all times, maintain a sense of humour 6.30am Peer through fingers to discover what...

Media Perspective: Adopt a transmedia approach to really get the point across.(Viewpoint essay)
July 4, 2008... If you're reading this issue of Campaign on Thursday morning, just after it comes out, then you are part of a transmedia experience. Or, at least, you could be. At this very moment, I'm at a Warc conference, speaking about the new idea...

Media Forum: Is Cannes of any real value?(media agencies)
July 4, 2008... Do the awards serve any purpose for media agencies, Alasdair Reid asks. How embarrassing. The media agency of the year at Cannes this year wasn't a media agency at all. Forsman & Bodenfors Gothenburg, the winner of the Media Grand Prix for...

Media: Chatter.
July 4, 2008... 'Cut me in half and it says Heat inside.' - The celebrity magazine's new editor, Julian Linley, reveals he's Heat to the core 'Month-on-month volatility remains and this could worsen as we trade through a very uncertain economic outlook.'...

Media Headliner: Hayes relishes the challenge of NI's restructure.
July 4, 2008... The ad supremo in the NI top trio is committed to newspapers and ebullient about circulation moving up, Anne Cassidy says. Paul Hayes hasn't a moment to himself these days. He's scarcely started his interview with Campaign before he's...

Media Lifeline: Garry Lace.
July 4, 2008... Admedia's controversial new managing director has taken a major equity share in the business. May 2001: A start at Saatchi & Saatchi, then to Euro RSCG Wnek Gosper; by 1998 Garry Lace is at TBWA GGT Simons Palmer. He shins rapidly up the...

Media Perspective: Using data capture tools to exercise the public's imagination.
July 4, 2008... Whenever my dad fills his car with petrol, he notes down the mileage so he can monitor its performance. He's an engineer, it's just what he does. But many of us have similar tendencies and collecting data is like collecting anything else;...

Media: All about ... The launch of VivaKi.
July 4, 2008... Can Publicis Groupe's new digital agency deliver, Alasdair Reid asks. Thanks to its brave but ultimately precious belief that the world outside France must surely harbour French tendencies of some sort, however mild or suppressed, Publicis...

Media: Things we like.(British Sky Broadcasting Group PLC. Sky News launches new website)(Vodafone enters the deal with MySpace)(GMG Radio's new advertising campaign)
July 4, 2008... SKY NEWS WEBSITE Sky News has relaunched its website with an online community where users can set up their own profiles. It also features blogs from the presenters Eamonn Holmes and Dermot Murnaghan. The aim is to transform the...

Media: Double Standards - Titles emphasising 'harmony, not homogeneity'.(Mike Moore)(Interview)
July 4, 2008... With newspaper sales dwindling, publishers are looking to the future by adopting an integrated approach and moving their content online. MIKE MOORE - General Manager Digital, Telegraph Media Group - What makes your website stand out...

The World: Hi-tech Koreans take to the fast lane.
July 4, 2008... How Seoul's consumers are leading the world in mobile technology. For a decade from the mid 80s, Tokyo's blistering speed of cultural, design, technological and architectural change left those of us who experienced it intoxicated and...

The World: Insider's view - India.
July 4, 2008... JWT's Mythili Chandrasekar offers ten reasons why brand building is the hottest business in the sub-continent. There are many reasons why it's so exciting to be in the business of brand building in India today. I'll give you ten. ...

More articles from Campaign: 1 | 2 | 3 | 4 | 5
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