Campaign articles from July 2007

Campaign archives from July 2007

MPG scoops pounds 60m Credit Suisse brief.
July 6, 2007... Havas media network beats three to win bank's global task. Media Planning Group has scooped the pounds 60 million global media planning and buying account for Credit Suisse, the financial services company. The Havas-owned agency beat...

M&B secures place on Cadbury roster.(Michaelides and Bednash)(Cadbury Trebor Bassett)(Brief article)
July 6, 2007... Cadbury Trebor Bassett has appointed Michaelides & Bednash to its agency roster on the Trident chewing-gum account. M&B joins Trident's existing agencies - Starcom, JWT, RPM and AKQA - and will now develop new communications ideas for the...

Freeview calls creative and media pitch.(DTV Services Ltd.)(Brief article)
July 6, 2007... Freeview is holding a pitch for its creative and media accounts. The review, which is being handled by the AAR, will begin immediately, with a decision expected by September. The free-to-air digital TV service is keen to have a campaign up...

Dare and BBH share pounds 10m in Cossette deal.(Bartle Bogle Hegarty Ltd.)(Dare Digital)(Cossette Communications Group)(Brief article)
July 6, 2007... Dare has confirmed it has sold a 65.4 per cent share of the agency to Cossette Communications for an upfront payment of pounds 10 million, as revealed in Campaign (15 June). Claude Lessard, the Cossette chairman, told Campaign that he now...

BDH\TBWA wins pounds 3m Jessops ad account.(Brief article)
July 6, 2007... Jessops, the UK high-street photographic retailer, has appointed BDH\TBWA to its pounds 3 million advertising account after a three-way pitch against undisclosed agencies. Jessops previously used agencies on a project basis. Hiring...

Gambling site hunts for creative agency.(InterCasino.com seeking advertising agency)(Brief article)
July 6, 2007... InterCasino.com, the UK's oldest online gaming site, is looking for an agency to handle its creative account. The winning agency will be briefed to create the gaming site's first-ever TV campaign, following changes to legislation that will...

Adland to debate production.(Incorporated Society of British Advertisers)(Brief article)
July 6, 2007... The IPA and ISBA have called an industry summit meeting to discuss the implications of clients bypassing agencies and working directly with production companies in order to produce TV campaigns. The hope is that the meeting, due to take...

BA kicks off pitch for Asia-Pacific DM brief.(direct marketing)(British Airways PLC)(Brief article)
July 6, 2007... British Airways is searching for a direct marketing agency to handle its digital and direct communications in the Asia-Pacific region. It is understood that the pitch, which is being managed by Daniel Lloyd, BA's marketing and...

European ad body slams 'sexist' ads.(sexist treatment of women in advertising)(Brief article)
July 6, 2007... The Parliamentary Assembly Council of Europe has slam-med advertising for its sexist treatment of women. A report, headed by the Turkish socialist MP Gulsun Bilgehan, blasted advertising for portraying women as a 'perfect wife, mother or...

Brown 'backs' further ad curbs.(Gordon Brown )
July 6, 2007... The appointment of MP Mary Creagh indicates the new PM backs further junk-food restrictions. Gordon Brown has signalled his backing for even tougher rules over the advertising of junk food by appointing the Labour MP Mary Creagh, a...

MindShare lures Norm Johnston for EMEA job.(MindShare Worldwide)(Europe, the Middle East and Africa)(Brief article)
July 6, 2007... MindShare Interaction has poached Norm Johnston, the president of Digitas London, to be its joint chief executive for Europe, the Middle East and Africa. Johnston will now look at acquisition and expansion opportunities across Europe for...

RadioCentre seeks Ofcom concessions.(Brief article)
July 6, 2007... The RadioCentre has called on Ofcom to be bolder about tackling the problems that are facing the radio industry. In a 70-page submission to the regulator, in response to its Future of Radio consultation, the commercial radio trade body has...

Piccadilly Circus billboards to offer short-term slots.(Brief article)
July 6, 2007... For the first time in almost 100 years, any company or individual will be able to see their name in lights on the world-famous billboards around Piccadilly Circus. From December, advertisers will be able to book space for as long, or as...

NSPCC hunts shop for legacy DM brief.(direct marketing)(national society for the prevention of cruelty to children)(Brief article)
July 6, 2007... The NSPCC is holding a pitch to find a DM agency for a campaign to urge donors to leave money to the charity in their wills. The charity has shortlisted three agencies that will pitch for the business this week. The incumbent, WWAV...

IPA demands ban on Sky/ITV sales merger.(institute of practitioners in advertising)(British Sky Broadcasting Group PLC)(Brief article)
July 6, 2007... The IPA has branded Sky's proposed acquisition of a 17.9 per cent stake in ITV 'dangerously anti-competitive' and is demanding that the Competition Commission ban any merger of the broadcasters' commercial sales operations if the deal is...

DLKW hires Russell Davies for digital role.(Delaney Lund Knox Warren and Partners)(Brief article)
July 6, 2007... Delaney Lund Knox Warren & Partners has hired the digital consultant and Campaign columnist Russell Davies in a bid to sharpen up its digital credentials. Davies, who runs his own consultancy, the Open Intelligence Agency, has been hired...

The Week: Advertising News - FoE signs up stars for ad.(Friends of the Earth)(Brief article)
July 6, 2007... Jude Law, James Blunt, Gillian Anderson and Bill Oddie are among the stars who appear in a new cinema ad from Friends of the Earth. The ad aims to encourage the YouTube generation to lobby MPs for a tough new climate change law, and is part...

The Week: Advertising News - Smith to tackle web issues.(Lord Chris Smith)(Brief article)
July 6, 2007... Lord Chris Smith, the new chairman of the Advertising Standards Authority, pledged to address public concerns about commercial claims on the internet at ISBA's annual lunch on Tuesday. The internet was the fastest-growing source of...

The Week: Advertising News - Cindy Gallop helps start-up.(Fitzgerald Shurey and Tarbuck)(Brief article)
July 6, 2007... Fitzgerald Shurey & Tarbuck, a start-up agency specialising in branded content, has hired Cindy Gallop, the former founder of Bartle Bogle Hegarty's New York office, as a non-executive director. Gallop, who is now the chairman of the Americas...

The Week: Advertising News - Visa to sponsor World Cups.
July 6, 2007... Having resolved its protracted legal battle with MasterCard, Fifa has finally signed Visa as the sponsor for the 2010 and 2014 World Cups, in a deal worth dollars 170 million. The figure is around dollars 10 million less than the sum that Visa...

The Week: Advertising News - Olympics to boost adspend.(Brief article)
July 6, 2007... The 2008 Beijing Olympic Games is predicted to increase global advertising spend by dollars 3 billion, according to a report by Zenith-Optimedia. China alone will be responsible for dollars 1 billion of that total, with dollars 2 billion spent...

The Week: Media News - Trinity predicts revenue fall.(Trinity Mirror Newspapers)(Financial report)(Brief article)
July 6, 2007... Trinity Mirror has said it expects ad revenues across the group to have fallen by 1.5 per cent in the first six months of 2007, but added that the ad market showed signs of increased stability. Ad revenues at its national titles are expected to...

The Week: Media News - INM eyes ad revenue rise.(Independent News and Media PLC)(Financial report)
July 6, 2007... Independent News & Media has forecast a 5 per cent year-on-year increase in ad revenues for the first half of the year. In a trading statement, the group, which owns newspapers, magazines and radio stations worldwide, said it expects...

The Week: Media News - MoS in Prince giveaway.(Mail on Sunday)(Brief article)
July 6, 2007... The Mail on Sunday will be giving away the new Prince album, Planet Earth, as a free covermount on 15 July, despite outrage from the music industry. The paper has plans to dramatically increase its print run for the issue on which the ten-track...

The Week: Media News - Corrie sponsor confirmed.(contract of Harveys Furnishing)(Brief article)
July 6, 2007... ITV has confirmed that Harveys is the new sponsor of Coronation Street, as exclusively revealed in Campaign (22 June). The furniture retailer has signed a two-year deal, worth pounds 20 million, which was negotiated by Starcom MediaVest Plus....

The Week: Brand News - Red Bull creates mega ad.(Red Bull Company Ltd.)(Brief article)
July 6, 2007... Red Bull has created what it claims is the largest ad in the world - a logo the size of 60 tennis courts has been set up beneath the flight-path at Heathrow. The 125,000-square-foot ad forms part of a pounds 1.2 million campaign to promote the...

The Week: Brand News - Louis Vuitton issues threat.(Brief article)
July 6, 2007... Louis Vuitton, the sponsor of the America's Cup, has threatened to pull its support if the Swiss team Alinghi retains the trophy. A spokesman for Louis Vuitton told the Associated Press that it felt the event had become over-commercialised and...

The Week: Brand News - Pizza Hut to slash TV spend.
July 6, 2007... Pizza Hut is to cut its TV budget by a third and has launched a new brand campaign in a bid to move away from its fast-food restaurant image. The chain spends about 90 per cent of its ad budget on TV, but will now divert a significant part into...

The Week: McCann wins pounds 10m Evening Standard creative account.(McCann Erickson-London)(Brief article)
July 6, 2007... McCann Erickson London has won the pounds 10 million Evening Standard creative account after a five-way pitch against Miles Calcraft Briginshaw Duffy, the incumbent, The Law Firm, and two other undisclosed agencies. The pitch was handled by the...

The Week: Best of the blogs.(Website overview)
July 6, 2007... SORRELL'S AD MISSION With a fraction of the money divvied up by Bill Gates and Warren Buffett, Sir Martin Sorrell could transform the Third World. And through advertising alone. So here's my suggestions for the Sorrell Foundation Posters...

The Week: Online News - MySpaceTV to launch ..(www.myspacetv.com)(Brief article)
July 6, 2007... MySpace is to relaunch its video-sharing website in a bid to challenge the dominance of the market-leading YouTube. The new site, called MySpaceTV, will have its own address - www.myspacetv.com - and will contain user-generated clips, as well...

The Week: Online News ... as Facebook homes in.(Brief article)
July 6, 2007... Separately, MySpace, the social networking website, has suffered its first monthly drop in UK traffic for almost a year, as its rival Facebook gained ground. The number of unique UK visitors to MySpace fell by 300,000 to 6.5 million in May,...

The Week: Online News - Yahoo! unveils ad tool.(Brief article)
July 6, 2007... Yahoo! has launched a new display advertising tool called SmartAds, which lets companies create and customise banner ads to match users' age, gender, location and online activities. SmartAds combines Yahoo!'s existing targeting tools with a...

The Week: Online News - Tesco joins housing market.(Tesco PLC online service)(Brief article)
July 6, 2007... Tesco has made its first bid to conquer the property market by launching an online service for people selling their homes privately, allowing them to list their houses for a flat fee of pounds 199. The service includes the supply of a 'for...

The Week: City News - BBC arm to invest pounds 400m.(BBC Worldwide Ltd.)(Financial report)(Brief article)
July 6, 2007... BBC Worldwide, the commercial arm of the BBC, plans to spend up to pounds 400 million on acquisitions and new ventures after reporting a 24 per cent rise in pre-tax profits to pounds 111 million. John Smith, the company's chief executive,...

The Week: City News - DMG buys digital agencies.( Digital Marketing Group)(Brief article)
July 6, 2007... Ben Langdon's Digital Marketing Group has bought two digital agencies for a combined pounds 12.1 million. The group will pay a maximum of pounds 8.6 million for Graphico New Media, a digital and mobile marketing agency, split into pounds 4...

The Week: People News - Mirror promotes Black.(Trinity Mirror Newspapers)(promotion of David Black)(Brief article)
July 6, 2007... Trinity Mirror has promoted its regional digital media director, David Black, to the newly created role of group director of digital publishing. The role has been created to improve joint initiatives between the media company's national,...

The Week: People News - Rattling Stick signs Bird.(Ivan Bird contract with Rattling Stick )(Brief article)
July 6, 2007... Ivan Bird has left Serious Pictures for Rattling Stick for commercials representation. He joins with his producer, Josh Barwick Bird has recently directed commercials for clients including Nike, British Airways and the National Farmers' Union.

The Week: People News - Morley joins Motorola.(Andrew Morley appointmented as marketing director)(Brief article)
July 6, 2007... Motorola has hired Andrew Morley as its European marketing director, replacing Simon Thompson, who left in March to join lastminute.com. Morley, who will report to Jeremy Dale, has held senior marketing roles at Harrods, BSkyB and Bulldog...

The Week: Advertising Reviews - Amnesty picks Drugstore.(Amnesty International)(Brief article)
July 6, 2007... Amnesty International has selected the advertising collective Drugstore to create a campaign against human rights abuses in the 'war on terror', after a three-way pitch against undisclosed agencies Drugstore will create an online hub to support...

The Week: Media Reviews - FA task for Naked.(The Football Association contract with Naked Communications)(Brief article)
July 6, 2007... The Football Association has appointed Naked Communications to handle four strategic briefs to promote football in the UK. The agency will work on the FA/Tesco Skills children's coaching programme and the Get Into Football programme, which...

The Week: DM Reviews - L&G revises DM roster.(direct marketing)(Legal and General Group PLC)(Brief article)
July 6, 2007... Crayon, Teamspirit, Pepper and Omobono have been added to the direct marketing roster for the insurance brand Legal & General, following a protracted nine-month review process handled by Creative Brief. The agencies join the incumbents, WWAV...

The Week: Digital Reviews - Tribal wins Guinness brief.(Diageo PLC contract with Tribal DDB Worldwide)(Brief article)
July 6, 2007... Diageo has handed Tribal DDB the brief to develop a global digital advertising strategy for Guinness, following a pitch that began last month (Campaign, 1 June) against AKQA, Agency Republic and Carlson Marketing. The multimillion-pound brief...

The Week: Exon named new RKCR/Y&R CEO in wake of trio's exit.
July 6, 2007... Richard Exon has been promoted to chief executive at Rainey Kelly Campbell Roalfe/Y&R, just eight weeks after being appointed its managing director. Exon replaces James Murphy, who is leaving the agency to form a start-up with RKCR/Y&R's...

The Week: I-Q - The Internet Question.(Brief article)
July 6, 2007... Do Facebook and MySpace suffer from a class divide in the UK? The primary reason Facebook and MySpace differ demographically is usage There has been research published that identifies how people are disloyal to each social network, using...

The World: New York - Reader's Digest paid circulation cut by two million.(Reader's Digest Association Inc.)(Brief article)
July 6, 2007... The new management team at Reader's Digest will cut the magazine's guaranteed paid circulation by 20 per cent to make it more cost-effective. Circulation will drop from ten million copies per issue to eight million from the beginning of...

The World: New York - BBDO wins dollars 35m J&J sugar substitute account.(BBDO London)(Johnson & Johnson)(Brief article)
July 6, 2007... BBDO has won the contest for Johnson & Johnson's dollars 35 million Splenda sugar-substitute brand. The assignment is expected to be a precursor for further business from the healthcare giant. The agency was awarded the account following a...

The World: New York - Survey condemns 'responsible drinking' efforts.(Brief article)
July 6, 2007... US alcohol companies are doing such a poor job promoting responsible drinking that they should let somebody else take on the task, a new report states. Georgetown University's Center for Alcohol Marketing and Youth claims that the...

The World: Amsterdam - Telegraaf Media takes stake in ProSiebenSat.1.(Brief article)
July 6, 2007... The Netherlands' Telegraaf Media Group will acquire a 12 per cent share in a new company that will be formed when the German broadcaster ProSiebenSat.1 acquires SBS Group later this month. SBS is active in radio and TV in nine European...

The World: Bucharest - ClearChannel extends into Eastern Europe.(Clear Channel UK Ltd. acquisition with Klass Advertising)(Brief article)
July 6, 2007... ClearChannel has acquired a controlling interest in Klass Advertising, Romania's leader in banner and neon advertising. The deal will allow ClearChannel to capitalise on the country's fast-growing outdoor market, which is expected to expand...

The World: San Francisco - Nielsen to buy mobile measuring company.(Nielsen Media Research Inc.)(Telephia Inc.)(Brief article)
July 6, 2007... Nielsen, which recently expanded its traditional TV measurement services to embrace digital marketing, is poised to acquire the mobile measurement company Telephia. The deal, which will be completed later this year, if the US government...

The World: Washington - Senator calls for curbs on 'violent TV content'.(Senator Jay Rockefeller )(Brief article)
July 6, 2007... Media companies in the US have been accused by Senator Jay Rockefeller of putting business before the health of the nations's children. Rockefeller showed the Senate Commerce Committee clips from The Shield and Rescue Me to back up his...

The World: Paris - Axel Springer acquires stake in Aufeminin.com portal.(Brief article)
July 6, 2007... Axel Springer has signed a deal with the founders of Aufeminin.com to acquire a 41.4 per cent share of the women's portal. The German publishing giant intends to launch a mandatory takeover for the remaining shares of the company, which are...

The World: Amsterdam - John de Mol closes doors on Tien TV channel.(Brief article)
July 6, 2007... John de Mol, the Dutch media tycoon, is to close down his TV channel, Tien, after less than two years, following a deal that gives him a 26.3 per cent share of RTL Nederland, the country's TV market leader. Several of Tien's most...

The World: Tokyo - O&M to battle Dentsu for Prudential marketing task.
July 6, 2007... Ogilvy & Mather and Dentsu are set to go head to head in the contest for Prudential Corporation Asia as the insurance giant gets ready to expand its marketing activity in Japan. The two agencies were chosen for the final round after an...

The Work: New Campaigns - UK.
July 6, 2007... ANCHOR - ANCHOR, THE FREE-RANGE BUTTER COMPANY CREDITS Project: Anchor, the free-range butter company Client: Lorraine Crowe, senior brand manager, Arla Foods Brief: Communicate that Anchor is the only butter brand made with free-range...

Pitch update.(Brief article)
July 6, 2007... We've got bad news for all the agencies in a froth of excitement over the prospect of an Innocent pitch; it seems that the client has decided to postpone the review. The plan is to let Lowe have another go, and only pitch the account if that...

New-Business Rankings: 6 July 2007.(Abbott Mead Vickers/BBDO Ltd.)(Fallon London)(TBWA/London)(Company rankings)
July 6, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Nokia hires Wieden & Kennedy.(Brief article)
July 6, 2007... Nokia has hired Wieden & Kennedy to handle its pounds 175 million global creative and strategy account. The agency beat JWT and Mother in a protracted pitch process that began in January. DDB, JWT and Bates Asia/Grey are still in the contest to...

Hotline: Orange appoints UK brand marketing director.
July 6, 2007... Orange has appointed Justin Billingsley as the UK brand marketing director. The former Nokia global marketing director for music, fashion and premium begins his new role in September, and will lead the UK ad and marketing teams and be...

Hotline: MindShare scoops Admiral media account.(Admiral Insurance Co.)(Brief article)
July 6, 2007... MindShare has scooped the pounds 10 million media account for Admiral. The appointment puts an end to Starcom MediaVest and MediaVest Manchester's relationship with the insurance brand

Hotline: ITV announces advertising revenues are down.(Financial report)(Brief article)
July 6, 2007... ITV has announced that its advertising revenues are down 5 per cent for the first half of the year. The biggest losses came from its flagship channel ITV1. Its recorded net advertising revenue was down by 9 per cent at pounds 595 million

Hotline: Virgin Media considers offer.(Virgin Media Group Ltd.)(Carlyle Group L.P.)(Brief article)
July 6, 2007... Virgin Media is considering an offer from the US private equity firm Carlyle to buy out the company, believed to be worth around pounds 11.5 billion. Separately, BSkyB has made public the defence it has filed with the High Court rejecting...

Hotline: News of the World appoints Sunday magazine editor.(Mandy Appleyard as a editor )(Brief article)
July 6, 2007... The News of the World has appointed Mandy Appleyard as the editor of its Sunday magazine. She was previously a contributing editor on Emap's First, Closer and Grazia magazines

Hotline: Krow poaches duo from JWT to be creative partners.(Brief article)
July 6, 2007... Krow has poached Liz Whiston and Dave Shelton from JWT to be creative partners. At JWT, they were responsible for creative on the HSBC and Shell accounts. The team will report to Krow's co-founders, Nick Hastings and Malcolm White, with whom...

Hotline: Katie Vanneck to return to The Times.(Brief article)
July 6, 2007... Katie Vanneck, the marketing director at The Daily Telegraph, is returning to The Times to take the role of sales and marketing director She replaces Simon Bell, who resigned last month.

Hotline: Appointment at Wieden & Kennedy Amsterdam.
July 6, 2007... Wieden & Kennedy Amsterdam has hired Boyd Coyner as the creative director on Nike. Coyner previously worked at Fuel Europe in Amsterdam

Hotline: Tequila lands rebranding task for Prudential.(Tequila London)(Prudential PLC)(Brief article)
July 6, 2007... Tequila has landed a rebranding task for Prudential, which will see the agency relaunch the brand with a new positioning, logo and strapline. The relaunch will begin in September and encompass DRTV, outdoor, press and digital executions

Close-Up: Newsmaker - Ramsey cuts the BBH apron strings to join JWT.(Russell Ramsey appointed as creative chief)
July 6, 2007... Russell Ramsey is the new creative chief at JWT. Will he fare better than his predecessor, Nick Bell, James Hamilton asks. Russell Ramsey has been quite the tug-of-love creative over the past few years. Closely linked with the senior role...

Close-Up: Live issue - How creative industries boost the bottom line.
July 6, 2007... A report recognising the economic benefits of advertising may help forge closer ties with government, Lucy Aitken says. For anyone who insists that creativity and business are awkward bedfellows, The Work Foundation's latest report, Staying...

Close-Up: Live issue - Why couldn't the UK cut it at Cannes?
July 6, 2007... Is Britain's poor awards tally at Cannes just a blip or a sign of worse to come, Kate Nettleton asks. The suitcases of the UK creatives returning from Cannes won't have been pushing the weight limit this year. With just 39 trophies...

Close-Up: 24 hours with ... Robert Campbell, Managing director, Outsider.
July 6, 2007... Name: Robert Campbell Job: Managing director, Outsider Professional mission: Take the path less worn Personal mantra: Com grano salis 7.00am Get in car and head to Peterborough. Rutland Water looks gorgeous at this time of the...

Media Perspective: Don't forget the new media subtleties in the hunt for viewers.
July 6, 2007... ITV is banking on the bright 'camp-ness' of ballroom dancing to help drive its new film download service. The Australian classic Strictly Ballroom, along with The Shawshank Redemption and Educating Rita, are among the first films that will be...

Media Forum: Should the ABCs change?(Audit Bureau of Circulations)(Organization overview)
July 6, 2007... Should the ABC give advertisers what they want, Alasdair Reid asks. Things move slowly in the world of joint industry media research Arguably, this is because the big surveys tend to be run by committee structures that are designed to make...

Media: Chatter.
July 6, 2007... 'This is one of the biggest innovations in newspaper promotions in recent times.' - The Mail on Sunday's managing director, Stephen Miron, on the move to make Prince's latest album a free giveaway with the national newspaper 'If you call...

Media Headliner: Is radio's iron man tough enough to lead Global?(merging of Chrysalis Radio Group and Global Radio)
July 6, 2007... A challenging task awaits Phil Riley, the Chrysalis chief executive, following its takeover by Global Radio. From an ad industry perspective, there are a number of pleasing aspects to Global Radio's proposed pounds 170 million takeover of...

Media Lifeline: Video-sharing websites.
July 6, 2007... Technological advancements have tempted a plethora of budding actors, singers and directors online. June 2004: Yahoo! launches the Yahoo! Videoblogging Group, a website platform for the growing community of videobloggers. Videoblogging was...

Media Perspective: An openness at the BBC has fuelled UK digital development.(British Broadcasting Corp.)
July 6, 2007... The BBC doesn't seem to crop up much in marketing land, unless you're doing some advertising for them, or cursing them for stealing eyeballs that could be gazing at your lovely ads. Yet it has profoundly affected the media landscape that we all...

Media: All about ... Strategic media agencies.
July 6, 2007... Does Village Green really have anything fresh to offer? The advertising world has been hot with talk of a recent start-up. Oddly enough, it revolved around senior management from Rainey Kelly Campbell Roalfe/Y&R breaking away to go it...

Media: Things we like.
July 6, 2007... THE MAIL ON SUNDAY'S PRINCE CD GIVEAWAY Apparently, the pint-sized musician personally authorised The Mail on Sunday to give away his new album, Planet Earth, free with the paper on 15 July. Whether he did or didn't, it's a great coup for...

Media: Double Standards - Why it doesn't get better than TV, football and CSI.(Andy Barnes of Channel 4 Television Co.)(Interview)
July 6, 2007... Channel 4 and five's sales directors share their views on TV as a medium and its programmes, and their dreams of alternative jobs at their favourite football clubs. ANDY BARNES - SALES DIRECTOR, CHANNEL 4 - What's been the highlight on...

The World: US papers stake hopes on glossy lifestyle titles.
July 6, 2007... USA Today and the WSJ are aiming to tempt luxury lifestyle advertisers into their new glossy titles, Mark Johnson writes. Just occasionally, the answers to complex questions can be found in the most obvious of places. That's the hope pinned...

The World: Insider's view - Russia.
July 6, 2007... Market research in Russia is failing the big companies, Gene Zarkin writes, but it isn't just the fault of the agencies. Clients must accept some of the blame. It is estimated that dollars 150 million a year is wasted on market research in...

Editorial: Ad industry is moving up Brown's political agenda.(Gordon Brown)(Editorial)
July 6, 2007... There's a new, less smiley, face in Number 10 Downing Street. In the past decades, governmental policy has rarely had a direct impact on the advertising industry - by design. But there are signs, already, that under Gordon Brown, the business...