Campaign articles from July 2006

Campaign archives from July 2006

Adland lashes out as Blair wades in to junk-food row.(Advertising Association )(Brief article)
July 28, 2006... Advertising Association asks Downing Street to explain prime minister's thinking. Angry representatives of Britain's advertisers, agencies and media owners this week called on Tony Blair to clarify his threat to introduce legislation...

Glazer shoots 'balls' successor.(Brief article)
July 28, 2006... Fallon's eagerly awaited follow-up to its award-winning 'balls' Sony ad saw the director Jonathan Glazer decorate a Glasgow tower block this week using paint and high explosives. Costing pounds 2 million, with almost pounds 1 million...

Initiative snatches pounds 50m Burger King.(Brief article)
July 28, 2006... Initiative has won Burger King's pounds 50 million pan-European media planning and buying business, following an eight-month pitch process. Burger King kicked off the review, which also included Mexico, in early December in a bid to...

PruHealth seeks DM shop for pounds 14.5m brief.(advertising of PruHealth )(Brief article)
July 28, 2006... PruHealth is looking for a direct agency to handle its pounds 14.5 million integrated account, including TV brand advertising. The private medical insurance company has contacted four agencies about the brief. The incumbent,...

Grand Union lands pounds 3m npower task.
July 28, 2006... Npower is understood to have handed Grand Union its pounds 3 million online creative brief. The digital agency will now work on a variety of projects with a focus on online brand awareness, eCRM, customer recruitment and driving traffic...

Chariot cuts agency ties to focus online.(Brief article)
July 28, 2006... Chariot, the company behind the charity lottery Monday, has severed its ties with its above-the-line agencies, M&C Saatchi and US London, and is realigning its marketing strategy to focus on digital. Chariot launched its game in May,...

JWT loses Merrill ad business to O&M.
July 28, 2006... JWT London has lost its pounds 1.4 million Merrill Lynch Investment Management business to Ogilvy & Mather London. The departure follows the takeover of MLIM by the New York-based investment management company BlackRock earlier this year....

Samsung seeks digital agency for UK.(Brief article)
July 28, 2006... Samsung is understood to be hunting for a digital agency to work on UK projects across its range of products. The consumer electronics giant has contacted agencies with a brief to provide strategic direction, web design and online...

Poor forecast for women's titles.
July 28, 2006... Next month's ABC figures predicted to show a difficult six months for the women's lifestyle sector. Next month's magazine Audit Bureau of Circulations figures are expected to show that the women's lifestyle sector has had a difficult six...

AN Digital to centralise ad sales.(Associated Northcliffe Digital)(Brief article)
July 28, 2006... Associated Northcliffe Digital is working on plans to create a centralised advertising division that will sell display advertising across its assets. It aims to make it easier for advertisers to buy ad packages across all of its...

UK and Asia boost profits at Omnicom.(financial report)(Financial report)(Brief article)
July 28, 2006... Omnicom has posted an 8 per cent rise in profits for the second quarter, on the back of strong revenue growth in the UK and Asia. UK revenues rose 12.8 per cent to dollars 304 million for the three months to 30 June, while US revenues...

Govt to draw up list of illicit advertisers.(Brief article)
July 28, 2006... The Government is to draw up a list of 'bad' advertisers that use flyposting and display posters near major roads without permission. The Department for Communities and Local Government has ordered councils to help build up a database of...

Draft FCB wins Atari global creative task.(Brief article)
July 28, 2006... Draft FCB London has won the global advertising account for the iconic video games brand Atari, following a two-way pitch. The agency beat Euro RSCG 4D in a final shoot-out held in New York last month. Agencies from the UK and the US were...

MindShare lands pounds 4m Napster media brief.(Brief article)
July 28, 2006... Napster, the digital music company, has handed MindShare its pounds 4 million UK media planning and buying business. The account was previously handled by MindShare's WPP stablemate Mediaedge:cia. MindShare pitched as a Group M agency...

Promotion for Thomas sparks RMG reshuffle.(appointments in RMG Connect)(Brief article)
July 28, 2006... Trefor Thomas, the executive creative director at RMG Connect, has been promoted to executive creative director for Europe, the Middle East and Africa, prompting a restructure of the agency's creative department. Lyndon Hale, the...

Goodyear hunts for Fulda launch shop.(Brief article)
July 28, 2006... Goodyear Dunlop is looking for a creative agency to launch a pan-European campaign to promote its Fulda tyre brand. The tyre manufacturer is aiming to reposition the Fulda brand and make it the market-leading mid-priced tyre following the...

Unilever names roster agencies.(Brief article)
July 28, 2006... Review cuts FMCG giant's direct marketing and digital roster from more than 20 agencies to seven. Unilever has completed a shake-up of its direct and digital arrangements in the UK with the appointment of a new roster comprised of seven...

Vexed lands online task from Domino's.(Brief article)
July 28, 2006... Domino's UK has appointed the digital agency Vexed to work on strategic, creative and technical development across all digital channels, following a competitive pitch against undisclosed agencies. The agency, which was launched in March...

Euro RSCG duo nets July's Aerial Award.(Brief article)
July 28, 2006... The Euro RSCG creative team Sam Richards and Phil Beaumont has won the monthly Aerial Award for July. The pair's 'library book' ad for the Department of Communities and Local Government was judged to be the best ad of the month by...

Naked strengthens strategy team in UK.(appointments)(Brief article)
July 28, 2006... Naked Communications has made several senior hirings to its UK team, its first since it installed a new UK management team in March. David Moynihan, 35, joins the agency in the role of strategy director from the brand consultancy Branded....

MTV ditches VH2 for launch of user-generated channel.
July 28, 2006... MTV Networks UK & Ireland is to replace the music channel VH2 with a new channel devoted to content created by its users. The announcement comes after Campaign revealed that the network was closing down VH2 in order to free up the...

Lobbyists ask High Court to overturn ban on TV ads.
July 28, 2006... Pressure group challenges Government over law forbidding political advertising. The Government's ban on pressure groups using television advertising to promote their cause is under pressure after a High Court challenge this week. ...

Growth in adspend to slow next year.
July 28, 2006... The growth in spend on media and marketing services is set to slow next year, according to the first global forecasts from WPP's Group M. Predictions from the group estimate that year-on-year growth in revenue will be 6.2 per cent by the...

Chick Smith wins Dairy Farmers brief.(Brief article)
July 28, 2006... Britain's dairy farmers are hoping to increase sales of milk with the appointment of Chick Smith Trott to Dairy Farmers of Britain's advertising account. The pitch, which was handled by Agency Insight, ended in a final two-way shoot-out...

Rapier adds online to Smart business.(Brief article)
July 28, 2006... Rapier has strengthened its hold on the DaimlerChrysler-owned Smart car account with the addition of the marque's online business. The business, which includes online advertising and website creation, was previously held by Syzygy. The...

Iammoving takes on PHD Confidential.(Brief article)
July 28, 2006... Iammoving.com, a company that helps to handle the administration involved in moving house, has appointed PHD Confidential to its media planning and buying account. PHD Confidential won after a three-way pitch against MindShare and...

Ingram makes two senior hirings.(appointments)(Brief article)
July 28, 2006... Ingram, the strategic branding and communications agency, has made two senior appointments. Lisa Aitken, one of the founders of the Naked Communications and WCRS joint venture Element, is joining the company as an associate partner. ...

Sun Maid appoints Golley Slater in UK.(appointment of Golley Slater in Sun Maid )(Brief article)
July 28, 2006... The Californian raisin brand Sun Maid has appointed Golley Slater to spearhead a nine-month UK press campaign from September this year. Golley Slater is also understood to be handling media planning and buying for the brand. The Sun Maid...

Why BBH said farewell to Sony.
July 28, 2006... Hiring of Wolff Olins to create a new brand strategy led BBH to resign its Sony Ericsson account. Sony Ericsson's decision to appoint Wolff Olins to develop a new brand strategy for the mobile phone manufacturer was the catalyst that led...

Media Forum: Should SMG be broken up now?
July 28, 2006... Does Scottish Media Group need to sell its assets while it can, Alasdair Reid asks. You could always appreciate the reasoning behind Scottish Media Group's strategic expansion in the 90s - everyone could see that SMG had to evolve beyond...

Media: Chatter.(Talk Talk broadband)(The Sportsman)(Brief article)
July 28, 2006... 'We must not lose sight of the fact that quite soon she will grow up into a beautiful young girl and we'll love her dearly.' - Charles Dunstone compares his Talk Talk broadband business to a 'little baby' who will get bigger 'ITV seems...

Media: GCap Media sees revenues fell by around 6 per cent.(sales and revenue of GCap Media )(Brief article)
July 28, 2006... GCap Media has said that revenues fell by around 6 per cent year on year for the quarter to 30 June. Its decision to cut ad inventory on Capital Radio contributed to the decline. GCap said revenues for July would be down 14 per cent. It...

Media: BSkyB acquires online publisher Mykindaplace.(BSkyB acquired Mykindaplace)(Brief article)
July 28, 2006... BSkyB has acquired the online publisher Mykindaplace as part of its strategy to build an online presence. The business will become part of Sky's content division Sky Networked Media. Charlie Redmayne will remain as the Mykindaplace managing...

Media: Fujitsu Siemens Computers appoints Initiative.
July 28, 2006... Fujitsu Siemens Computers has appointed Initiative to handle its pounds 15 million pan-European media planning and buying. BJK&E was the UK incumbent.

Media: EMI Music confirms review of its media agency arrangements.(Brief article)
July 28, 2006... EMI Music has confirmed that it is reviewing its media agency arrangements (Campaign, 10 March). The account is currently split between Carat and Media Campaign. EMI is also reviewing its media business in other European markets. EMI said it...

Media: JCDecaux to roll out Adwalker's digital media platform.(Brief article)
July 28, 2006... JCDecaux is to roll out Adwalker's digital media platform in UK airports including Heathrow. JCDecaux Airport will sell the Adwalker proposition as part of its existing airport ad portfolio. The deal also includes Adwalker's converged media...

Media: ITV Play launches on the Sky platform.(ITV Play launched entertainment channel)(Brief article)
July 28, 2006... ITV Play has launched on the Sky platform. ITV said the launch will more than double the available audience to 15 million homes. The entertainment channel, which is currently available on Freeview, can be found at number 856 on the Sky...

Media: Marks & Spencer to sponsor supplement in issue of Eve.(marketing of Marks and Spencer PLC)(Brief article)
July 28, 2006... Marks & Spencer will sponsor an accessories supplement in the September issue of the women's title Eve. The 36-page bound-in supplement is called 1,001 Accessories That Every Woman Should Own.

Media: Cinema advertising revenue up.(sales and revenue of Cinema advertising )(Brief article)
July 28, 2006... Cinema advertising revenue was up 9.3 per cent during the first six months of the year, according to the latest Nielsen Media Research figures. Cinema also reported an increase in ad revenues during June, with a rise of 34.2 per cent year on...

Media: Carlton Screen Advertising opens film promotion division.(Carlton Screen Advertising opening a film promotions division)(Brief article)
July 28, 2006... Carlton Screen Advertising is opening a film promotions division to encourage partnerships between brands and the film companies it works for. Carlton Film Promotions will be headed by Nicky Robbins, a former account director at Beatwax.

Media: Toyota signs promotion deal with Daily Telegraph.(Toyota Motor Corp contracts with The Daily Telegraph)(Brief article)
July 28, 2006... Toyota has signed a deal with The Daily Telegraph to promote the Toyota Verso. A six-month campaign, through ZenithOptimedia, will promote the family values of the car. Activity will begin with a four-page feature in the Telegraph Weekend...

Media: The NMC relaunches Men's Health website.(National Magazine Company)(Mens-health.co.uk)(Brief article)
July 28, 2006... The National Magazine Company is relaunching the Men's Health website with new sections covering nutrition, style, grooming and financial advice. Mens-health.co.uk has 300,000 unique users. Ads for the site will now be managed by an in-house...

Media: Progress Communications hires third partner.(appointment of Karen Mayer in Progress Communications)(Brief article)
July 28, 2006... Progress Communications, the agency formerly known as Tonic, has hired Karen Mayer as its third partner. She joins from BLM Quantum, where she was the strategic development director.

Media Headliner: Murdoch heir supplies Sky's broadband vision.(James Murdoch)(Rupert Murdoch )
July 28, 2006... James Murdoch, once the black sheep of the family, has vindicated his father's faith as the head of Sky, Alasdair Reid writes. It has been rather easy to underestimate James Murdoch these past few years. When he was eased by 'Pops' into...

Media Lifeline: Cinema ads.
July 28, 2006... The chance to be associated with the big screen is up for grabs again. 1952: Gordon's Gin begins its love affair with the cinema medium by tying up a product placement deal on John Huston's film The African Queen, starring Humphrey...

Media Perspective: Wind of change will soon blow through Charles Allen's ITV.
July 28, 2006... ITV looks to be on the brink of change. Its share price has been hovering below 100p - not a good thing, given that in March its chief executive, Charles Allen, and his board rejected a bid of 130p from a Greg Dyke-led consortium as not in...

Media: All about ... Google's video ad service.
July 28, 2006... Should the TV industry be worried by the launch, Darren Davidson asks. Last week, Google launched its long-awaited video advertising service, a move designed to add a revenue stream to its video offer. The launch will also add to the...

Media: Things we like.(briefs)(Observer Food Monthly - a good summer special)(Locoroco.com - an impressive website)(Filmfour goes digital)
July 28, 2006... FIVE'S SCHEDULING Congratulations to the scheduling team at five for getting Sunday's film content just right and for linking three feature movies. Any other nerds out there may have noticed that following Teenage Mutant Ninja...

Media: Double Standards - 'Cruising down Miami Beach with a white suit on'.(interviews with top in-game advertisers)(Interview)
July 28, 2006... Discussing the rise of the in-game ad, why gamers cannot be labelled as geeks any more and what the best thing about Grand Theft Auto is. ED BARTLETT - VICE-PRESIDENT, EUROPE, IGA WORLDWIDE - What, typically, is an in-game...

Media: Strategy Analysis - Pele scandal rocks the football world.
July 28, 2006... Brand: Puma Brief: World Cup 2006: it's time the big two become big three Target audience: Men aged 14 to 34 Budget: Undisclosed AGENCIES Media: ZenithOptimedia International Creative: @radical.media, Puma International Online...

Media: A moment with Marquis.(advertising)
July 28, 2006... Media agencies are in robust good health and there is no going back to the old full-service model. That was the clear signal from 'Thirty Years of Independent Media' (Campaign, 21 July). However much co-operation can be coaxed out of...

The World: Chicago - Heineken looks to consolidate US advertising.(Berlin Cameron and Partners)(Heineken USA Inc.)(Publicis Canada)(Brief article)
July 28, 2006... Heineken USA is reviewing its Heineken and Premium Light creative accounts. The brewer is looking to consolidate its US advertising into one agency. Publicis and Berlin Cameron United are the respective incumbents, and both have been...

The World: New York - NYT plans to reduce page size to save dollars 12m a year.
July 28, 2006... The New York Times is planning to shrink the dimensions of its pages by 11 per cent in an attempt to counteract a steady rise in newsprint prices. The move, which is set to take place in 2008, is expected to save the company dollars 12...

The World: Dublin - McConnells' media arm wins EUR17m Allied Irish media.(Allied Irish Banks PLC)(MCM)(Brief article)
July 28, 2006... MCM, the media planning arm of McConnells Advertising, has been reappointed to handle media duties on the EUR17 million Allied Irish Bank account. The agency retained the business following a four-way pitch against a list of undisclosed...

The World: Amsterdam - Aegis adds EUR1.4m Bookmark to Isobar network.(Aegis Group Inc.)(Brief article)
July 28, 2006... Aegis Group has announced it is extending into The Netherlands with the EUR1.4 million acquisition of Bookmark, the digital marketing and transactional services specialist. The company will be integrated as part of the Isobar Network. ...

The World: Taipei - Carat and CS agency team lands Taiwan Telco task.(marketing agreements of Chunghwa Telecom Company Ltd)(Brief article)
July 28, 2006... The Taiwanese Telco Chunghwa has awarded its dollars 25 million media planning and buying account to a team made up of representatives from Carat and CS Innovations. The win comes despite the fact that CS was not invited to pitch in the...

The World: San Francisco - XM kicks off review of dollars 50m creative task.(marketing management of XM Satellite Radio)(Brief article)
July 28, 2006... XM Satellite Radio has called a review of its dollars 50 million creative account. Mullen, the incumbent, will continue to handle media planning and buying on the account, although a Mullen representative confirmed the agency will not be...

The World: New York - Amazon announces August download offer launch.(Brief article)
July 28, 2006... The online retailer Amazon has announced it will launch its ad-free digital video download offering in mid-August. The company's service, which will be subscription-based and called Amazon DV, will require users to install software on...

The World: New Dehli - Cobra hands Euro RSCG creative brief for India.(Cobra Beer Ltd.)(Euro RSCG India)(Brief article)
July 28, 2006... Cobra Beer has named Euro RSCG India its first advertising agency in the country. The agency will handle above- and below-the-line business, with a budget of 70 million rupees. Euro RSCG India has been briefed to develop a unique...

The World: Kuala Lumpur - Agencies line up as Telekom Malaysia reviews.(Brief article)
July 28, 2006... Telekom Malaysia has called a review of its creative account in a bid to add two further agencies to its roster. The company invited six agencies to pitch for the business: Spencer Azizul, Pesaka Grey, Dentsu, Friends, Lowe and...

The World: Manila - Pe stands down after 11 years at DDB Philippines.(Roger Pe leaves DDB Philippines)(Brief article)
July 28, 2006... Roger Pe, the executive creative director of DDB Philippines, is leaving the agency after 11 years. He is quitting the company to set up his own agency and return to writing ads. In March this year, Pe was also appointed as the chief...

The World: A fine line between branding and propaganda.(can nations be treated as a brand? )
July 28, 2006... For the branding of a nation to be successful, a stakeholder communications approach must be used. Can nations be treated as brands? Countless countries have attempted to fashion the strongest attributes of their culture and economy into...

The World: Insider's View - Australia.
July 28, 2006... With the inevitable expansion of digital marketing, agencies must decide how to integrate it into their offering, David Whittle writes. This year, and in particular over the past few months, digital marketing has become mainstream in...

Close-Up: Newsmaker - Butler is confident of filling big shoes at HTW.(services of John Butler)
July 28, 2006... The agency's new chief executive, John Butler, is not fazed by taking on such a high-profile role, Claire Billings writes. When Harrison Troughton Wunderman named John Butler as its new chief executive this month, most of the direct...

Close-Up: Ogilvy looks in-house for an integrated solution.(Ogilvy & Mather Worldwide Inc. appoints Guy Lambert )
July 28, 2006... Guy Lambert is determined to give Ogilvy & Mather a 'face' within the industry and revive its creativity, Noel Bussey says. Ogilvy & Mather's seven-month search for successor to the former chief executive Paul Jackson ended last week...

Close-Up: Live Issue - Should Interpublic sell off its assets?(Interpublic Group of Companies Inc.)
July 28, 2006... Improved transparency and a pounds 2bn price are tempting private equity companies, John Tylee says. One of the more remarkable sights at last month's Cannes Festival was Michael Roth, the chairman of Interpublic, drinking and joking...

Close-Up: 24 hours with ... David Watson, Craik Jones Watson Mitchell Voelkel.(David Watson chief executive at Craik Jones Watson Mitchell Voelkel)
July 28, 2006... Name: David Watson Job: Chief executive, Craik Jones Watson Mitchell Voelkel Professional mission: Make ideas happen Personal mantra: Take your chances 8.00am Check e-mails. Look at what I didn't do yesterday, then get as much...

Editorial: Adland cannot afford to ignore emerging media.(Editorial)(Brief article)
July 28, 2006... As Richard Eyre says in the feature on internet protocol TV (page 24), anyone could be forgiven for dozing off when they hear yet more talk of convergence, or user-generated content, or the rise of digital media. Almost every day seems...

Editorial: Is IPG a risk worth taking for its suitors?(Editorial)(Brief article)
July 28, 2006... Running the rule over Interpublic has been compared to sizing up a used car. You can kick the tyres but, until you are in the driving seat, you cannot be sure what you have bought. In McCann Erickson, IPG has a powerful engine as well as...

Opinion: Perspective - Creativity is still an agency's most valuable asset.(Partnership breaks)
July 28, 2006... It used to be the management consultants who got adland's paranoia pumping, convinced that the men in suits were after their livelihood. And for a while it did seem as though the MC's business acumen and process-driven approach could...

Opinion: On the Campaign Couch ... with JB.
July 28, 2006... Q: I'm the chief executive of a London agency and am increasingly coming up against the views of one of our global account 'barons'. He throws his weight around the network, interfering in day-to-day management issues that are not his...

Diary: On the QT.(advertising association's party)(Brief article)
July 28, 2006... The veteran rocker Lemmy, of Motorhead fame, might be renowned for his consumption of Jack Daniel, but it seems his favourite brand is rather more English. 'I've done ads for crisps and Kit Kats, but I'd like to do Marmite,' he told...

Diary: Adland's favourite eatery gets even more exclusive.(The Ivy)(Brief article)
July 28, 2006... Upon receiving news that The Ivy is closing down in August, Diary would like to put worried minds everywhere at ease by confirming that adland's favourite restaurant will only be out of action for a week. So the guys at Rainey Kelly...

Diary: Hornby hampered by his tennis trauma at CHI bash.(Clemmow Hornby Inge)(Brief article)
July 28, 2006... And so to Gilgamesh, that palatial monument to dining excess nestling among the tattoo parlours and piercing shops of Camden Market. The Sumatran-themed gastroplex was the location of Clemmow Hornby Inge's modest fifth birthday bash,...

Diary: Publicis pays the price of wooing in aid of Nabs.(Brief article)
July 28, 2006... As part of a fundraising venture for Nabs, which eventually generated pounds 1,300, Publicis spent all last week in the midst of a wooing frenzy. The fun started with staff members paying pounds 5 to pick someone of the opposite sex, at...

Diary: Pick of the Week - Lowe London/Innocent.(marketing agreements of Lowe London and Innocent Drinks)(Brief article)
July 28, 2006... Ian Darby is impressed with Lowe London's first ad for Innocent: 'This spot conveys the brand's values without compromising any of its charm. Simple images of ingredients relay the message about Innocent's purity, while the frame with...

Diary: Turkey of the Week - M&C Saatchi/Transport for London.(M and C Saatchi London)(advertisements of Transport for London)(Brief article)
July 28, 2006... Darren Davidson despises M&C Saatchi's 'journeys' campaign for Transport for London: 'While I understand a certain amount of artistic licence is acceptable, this is plain implausible. It features a smug man describing his day in London -...

Diary: Water-cooler monitor.(chart)(Chart)(Brief article)
July 28, 2006... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK THE TALK TIME SPENT Bartle Bogle Hegarty's resignation of the Sony 39 mins 12 secs Ericsson account. No-one saw that...

IPTV Uncovered: Screen saviour.
July 28, 2006... In the first of a six-part series on how emerging media could revolutionise your business, Larissa Bannister explains why internet protocol TV will give advertising a new lease of life. Just imagine: you're watching a recently launched...

Photography: Special Report.(photographers of advertising industry)(Brief article)
July 28, 2006... It's all very well for the A-listers of photography (page 29), with their near-celebrity status and shoot schedules running into 2007, but for most photographers, working in advertising is not the gravy train of old. The steady slide of...

Photography: Photography is the new copy.
July 28, 2006... Images, whether natural or manipulated on a computer, have usurped words as the new narrative. In 2006, photography is the new copy. We now expect photographs to tell us a story, whether it's through photo-story realism or contrived...

Photography: Adland's top snappers.
July 28, 2006... Who do agencies turn to when they need the best photographers in the advertising business? Maria Esposito profiles adland's top ten snappers. In an age of digital manipulation, traditional photographic skills may seem like a dying art....

Photography: The fight for rights.
July 28, 2006... Use an image without clearing it properly and you could get sued for millions. Last year, a Californian jury awarded one Russell Christoff dollars 15.6 million for Nestle USA's unauthorised use of his face on the labels of its Taster's...

The Work: New Campaigns - UK.(United Kingdom)
July 28, 2006... ONE TO LOOK OUT FOR - CHURCHILL - CHALLENGE CHURCHILL CREDITS Project: Challenge Churchill Client: Churchill Insurance Brief: Get people to challenge Churchill to get them a better insurance deal Creative agency: WCRS Writer: Gary...