Campaign articles from July 2005

Campaign archives from July 2005

Fiat rethinks advertising roster.(Brief Article)
July 1, 2005... Troubled car-maker approaches agencies with crucial global launch briefs for Punto and Alfa Romeo. Fiat is shaking up its global advertising arrangements and has asked several agencies, including the non-roster shop Mother London, to pitch...

Holding company chiefs' pay soars.(Brief Article)
July 1, 2005... A huge gulf has opened up at the major holding companies between chief executives' pay rises and companies' profit growth, according to new analysis from Marketing Services Financial Intelligence. The biggest difference was at WPP, where...

Jean-Marie Dru: 'Je reste chez TBWA'.(Brief Article)
July 1, 2005... Jean-Marie Dru, the TBWA\Worldwide chairman, has shocked the ad world by turning down the chance to run Havas. Dru told Le Monde that although the Havas job represented 'a tremendous challenge', he had decided to stay at TBWA. 'I have a...

Nectar switches DM assignment to BEC.(direct marketing)(Barraclough Edwards Chamberlain)(Brief Article)
July 1, 2005... Nectar, the loyalty scheme backed by retailers ranging from Debenhams to Sainsbury's, has moved its pounds 2.6 million direct marketing account into Barraclough Edwards Chamberlain, bringing to an end its relationship with Harrison Troughton...

Vizeum nets pounds 7m Paramount media.(Brief Article)
July 1, 2005... Paramount Home Entertainment has appointed Vizeum to handle its pounds 7 million media planning and buying account. Vizeum won the account after a pitch, put together by Billetts, involving Universal McCann, The Allmond Partnership and...

Industry@Saatchi lands Dr Martens.(Brief Article)
July 1, 2005... Dr Martens, the iconic boot brand, has appointed Saatchi & Saatchi's research and development arm, Industry@Saatchi, to a pounds 5 million global assignment. Dr Martens is the division's first client. It will work with the brand over the...

BBC Broadcast sold to Australian group.(Brief Article)
July 1, 2005... The BBC has sold off its creative broadcast services division, BBC Broadcast, to an Australian consortium for pounds 166 million. The bid, from the investment fund Macquarie Capital Alliance and Macquarie Bank, the largest investment bank...

Chime offers VCCP deal worth pounds 30m.(Brief Article)
July 1, 2005... Chime Communications is to acquire VCCP in a cash-and-shares deal that could be worth pounds 30 million. Funding for the acquisition was aided by the purchase of 11.5 million shares, worth around pounds 5 million, by WPP North Atlantic, a...

Pepsi's Ting in UK launch.(Brief Article)
July 1, 2005... Omnicom agencies are brought together to introduce the Jamaican fruit drink. Pepsi has picked the UK for a test launch of a fruit crush soft drink to challenge Coca-Cola's Lilt in Europe; Omnicom will handle the launch. Ting, a...

Alarm bells at Interpublic as latest finance chief quits.(Brief Article)
July 1, 2005... Interpublic this week set new alarm bells ringing among investors with an announcement that it was parting company with its third finance chief within 19 months. With Robert Thompson set to quit after just a year in the job, the embattled...

Tappin joins M&C from Leo Burnett.(Appointment)(Camilla Tappin)(Brief Article)
July 1, 2005... Camilla Tappin, the marketing director of Leo Burnett, is set to join M&C Saatchi in the same role. She will replace Judy Mitchem, who left the agency after five years to join Lowe London last month. Tappin will sit on the board alongside...

Space.NK gears up for debut ad push.(Brief Article)
July 1, 2005... Space.NK.apothecary, the exclusive beauty products retailer, is approaching agencies as it prepares to advertise for the first time. The founder of the brand, Nicky Kinnaird, and its marketing director, Anna Keddie, have seen presentations...

Dollond & Aitchison hands pounds 4 million account to Delaney Lund Knox Warren.(Brief Article)
July 1, 2005... The optometric retailer Dollond & Aitchison has handed Delaney Lund Knox Warren & Partners its pounds 4 million account without a pitch. The account has been without an agency since it split from DFGW last year. Its most famous advertising...

MWO lands launch of Swiftcover.com.(Mortimer Whittaker O'Sullivan)(Brief Article)
July 1, 2005... Mortimer Whittaker O'Sullivan has gone some way towards plugging the gap created by the loss of its pounds 35 million Direct Line business by picking up the launch assignment for an online insurance provider. Swiftcover.com is about to...

More Th>n hands Stephens Francis Whitson DM brief.(direct marketing)(Appointment)(Brief Article)
July 1, 2005... More Th>n, the Royal & Sun Alliance-owned direct insurance brand, has appointed the direct start-up Stephens Francis Whitson to handle its pounds 10 million consolidated direct marketing account. The agency, which launched in January this...

RNID pitches out pounds 4m public awareness task.(Royal National Institute for the Deaf)(Brief Article)
July 1, 2005... The Royal National Institute for the Deaf is looking for an ad agency to handle its pounds 4 million advertising account. The charity plans to invest for the first time in TV advertising, having concentrated on direct marketing and radio in...

Yakult awards pounds 5m creative to W&K.(Wieden and Kennedy Inc.)(Brief Article)
July 1, 2005... Wieden & Kennedy has won the pounds 5 million account for the probiotic drink manufacturer Yakult, after a five-way shoot-out. Defeating Lowe London, Saatchi & Saatchi, Fallon and the incumbent, cdp-travissully, W&K takes on a brief to...

Labour MP bids for tough food ad ban.(Brief Article)
July 1, 2005... A new attempt to ban junk-food ads aimed at children is to be made in Parliament and could persuade the Government to toughen its stance. The Labour MP Mary Creagh, who has won a slot for a Private Member's Bill, will bring in a measure...

W&K's 'grrr' scoops top prizes at Cannes 2005.(Wieden and Kennedy Inc.)
July 1, 2005... Wieden & Kennedy takes Grand Prix, a Titanium gold and Journalists' Award. This year's Cannes International Advertising Festival was dominated - as most suspected it would be - by Wieden & Kennedy London's 'grrr' ad for Honda. The ad...

Victoria Ward succeeds Harris as Nabs chief executive.(Kate Harris)(Brief Article)
July 1, 2005... Victoria Ward, a former senior executive at Grey London, has been named as the new chief executive of Nabs. She succeeds Kate Harris, who is stepping down after five years as the head of the industry charity. Ward, currently a partner...

BBH gives directors a break via Cutlets.(Brief Article)
July 1, 2005... Bartle Bogle Hegarty is aiming to discover the next generation of directing talent with the launch of an initiative called Cutlets. Every three months the agency will upload commercial test scripts on to the website www.cutlets.tv. Unknown...

'Market' spot wins Aerial for Barclays.(Brief Article)
July 1, 2005... The Bartle Bogle Hegarty creative team of Brad Woolf and Dan Bailey has won the June Aerial Award for best radio ad. The team's 'market' spot for Barclays was judged to be the best radio commercial of the month by the Aerials judge Clive...

Media Forum: Can ITV cut out media shops?
July 1, 2005... Is ITV's new client-focused initiative a threat to media agencies? ITV is by no means the first media owner to reckon that it can be a lot more creative than your average media agency. Or your average creative agency, come to that. ...

Media: Chatter.(Brief Article)
July 1, 2005... 'I don't have a strategy to move out of TV. I don't have a strategy to move to the internet. We have a strategy to be with the consumer and how she's changing.' - Procter & Gamble's Jim Stengel hedges his bets on its multibillion-dollar budget...

Media: Associated Newspapers invests in new presses.(Brief Article)
July 1, 2005... Associated Newspapers is investing pounds 80 million in new presses in Oxfordshire. The investment will enable Associated to realise its plans to produce every page of the Daily Mail and The Mail on Sunday in colour. The new site will be...

Media: BT appoints Zed Media.(Brief Article)
July 1, 2005... BT has appointed Zed Media to handle its pounds 15 million online planning and buying account. The business was previously handled by i-level, which resigned the account after winning Orange.

Media: National Magazine Company relauches She magazine.(Brief Article)
July 1, 2005... The National Magazine Company is relaunching She magazine in October. The title, which will be edited by Matthew Line, will combine monthly coverage of house and garden, cooking, decorating, beauty, travel and health. HHCL/Red Cell will handle...

Media: Sandwich chain Subway appoints MediaCom.(Brief Article)
July 1, 2005... The sandwich chain Subway has appointed MediaCom's Scotland office to handle its UK and Ireland media planning and buying. MediaCom has handled Subway's North American planning and buying business for five years.

Media: Newspaper Society urges the OFT to rethink its opinion.(Brief Article)
July 1, 2005... The Newspaper Society has urged the Office of Fair Trading to rethink its opinion on magazine distribution. The NS fears the OFT's plans to change the magazine distribution system will impact on local retailers who also sell regional titles.

Media: Eurostar shortlists four agencies.(Brief Article)
July 1, 2005... Eurostar has shortlisted four agencies to pitch for its media planning and buying account. The incumbent, Manning Gottlieb OMD, will pitch against Mediaedge:cia, Starcom and Vizeum in a review being handled by Billetts.

Media: Choice FM launches Urban Music Chart.(Brief Article)
July 1, 2005... Choice FM, the London radio station, is launching an Urban Music Chart. The chart will be broadcast on Sunday afternoons between 3pm and 6pm.

Media: BBC Magazine commemorates Live8.(Brief Article)
July 1, 2005... BBC Magazines is commemorating Live8 by issuing the 2 July edition of Radio Times with eight different covers. Artists including Coldplay, U2 and REM will feature on the covers.

Media: Immedia launches Radiovision in Lloydspharmacy stores.(Brief Article)
July 1, 2005... Immedia, the in-store radio provider, is launching a product called Radiovision in Lloydspharmacy stores. The new product links Immedia's radio product to content on plasma screens.

Media: Telegraph Magazine expanding during July.(Brief Article)
July 1, 2005... The Daily Telegraph's Telegraph Magazine is expanding during July to include a guide to summer health and beauty. The ten-page section will include advice on nutrition and detox plans as well as beauty tips.

Media: Conde Nast launches Trade Monthly in the UK.(Brief Article)
July 1, 2005... Conde Nast's contract publishing division is launching Trader Monthly in the UK. The magazine, which targets financial traders, is already published in the US and will be available in the UK from October. It will have an initial circulation of...

Media: UIP promotes release of children's film Madagascar.(Brief Article)
July 1, 2005... United International Pictures, through its agencies Zed and ZenithOptimedia, is launching a 'clinger' insert to promote the release of the children's film Madagascar. IPC's teen title Mizz will carry the clinger, which is a plastic sheet that...

Media: Metro International signs deals.(Brief Article)
July 1, 2005... Metro International signed deals with Sony and British Airways/Visit London worth x1.3 million in revenue rather than the pounds 1.3 million reported in Campaign last week.

Media: Headliner: Emap 'lifer' reintroduces stability and growth.
July 1, 2005... When Tom Moloney secured the Scottish Radio Holdings deal, it reassured some doubters in the City, Alasdair Reid says. According to many observers, Emap's acquisition of Scottish Radio Holdings represents Tom Moloney's finest hour. Finest...

Media: Lifeline - BT in TV.
July 1, 2005... BT is moving ever-closer to becoming a vertically integrated media company. 2000: Having spent the 90s trialling various interactive and video-on-demand technologies, BT kicks off the new decade by instigating a more public pilot scheme....

Media Perspective: GCap shows signs of living up to early merger promises.
July 1, 2005... Fans of barley water and racquet sports wouldn't blame Tim Henman for being angry. Or, more likely, just a little bit cross. No sooner is he dumped out of Wimbledon by some rank outsider, than a young Scottish pretender is trying to steal his...

Media: All about ... bulk newspaper distribution.
July 1, 2005... Advertisers will welcome Express Newspapers' move. There was a revolution in newspapers last week. Well, that's what Northern & Shell, the owner of Express Newspapers, wanted people to think. A bold press release from Richard Desmond...

Media: Things we like.
July 1, 2005... The Killers at Glastonbury A stunning Friday night set from the Las Vegas rockers went some way towards helping everybody forget about the mud and the flooded tents. The Killers might have turned down a headline slot when Kylie pulled out...

Media: Double Standards - Brand entertainment could never replace ads.(Interview)
July 1, 2005... Branded content is seemingly the new black and everyone wants to get in on the act. Two experienced hands talk about how to make the most of the new opportunities. CODY HOGARTH - HEAD OF COMMERCIAL PARTNERSHIPS, ENDEMOL UK - Why do you...

Media: Strategy Analysis - Pushing Adidas' rugby credentials.
July 1, 2005... Brand: Adidas Rugby Client: Adidas Brief: Promote Adidas' involvement as the kit supplier and sponsor to both the British & Irish Lions and All Blacks rugby teams this summer in an impactful way Target audience: Young sports fans and...

Media: A Moment with Marquis.
July 1, 2005... Lord Saatchi has been banging on again about what was wrong with the Tory election campaign. Given that they failed, for the third time in a row, to beat Tony Blair, you might well agree with him. In the two months since then, Lord Saatchi...

World: Portland - W&K joins Procter & Gamble creative roster.(Brief Article)
July 1, 2005... Wieden & Kennedy has landed the global Eukaneba petfood account and a Canadian project for Ivory soap. Both products are owned by Procter & Gamble and the appointment marks the first time W&K has appeared on the P&G roster. The Ivory soap...

World: New York - BMW holds US pitch following split from Fallon.(Brief Article)
July 1, 2005... BMW of North America has appointed Select Resources International to search for its new US agency, having split with Fallon, the agency behind the successful BMW-funded short films, after ten years. SRI handled the 2003 review for BMW's...

World: Oslo - Telenor teams up with TV2 to launch sports channel.(Brief Article)
July 1, 2005... The Norwegian telecom company Telenor, the owner of the cable and satellite company Canal Digital, and the Norwegian free-to-air TV channel TV2 Norge have joined forces to establish a subscription-based sports channel for the Norwegian market....

World: Munich - Aegis and MediaCom in Germany pull out of OMG.(Aegis Media)(MediaCom)(Brief Article)
July 1, 2005... Aegis Media and MediaCom in Germany have thrown the future of OMG, the German media agencies' association, into doubt by withdrawing their memberships. Their departure follows the withdrawal of Mediaedge:cia in February this year and...

World: Hong Kong - Conde Nast mulls over Chinese version of GQ.(Brief Article)
July 1, 2005... Conde Nast International is weighing up launching a Chinese version of GQ as James Woolhouse, its director of planning, moves to Hong Kong in preparation for the August launch of Vogue in China. Conde Nast secured permission to publish...

World: Minneapolis - Fallon hires Wixoms creative partnership.(Brief Article)
July 1, 2005... Paul Silburn has hired the husband-and-wife creative team Kris and Alisa Sengel Wixom (pictured), his first creative hiring since taking the position of executive creative director, North America, at Fallon earlier this year. The Wixoms...

World: New York - StrawberryFrog picks up Harrisdirect brief.(Brief Article)
July 1, 2005... StrawberryFrog New York has won the dollars 20 million account for the online financial services brokerage Harrisdirect. The agency won the account in a pitch against Publicis New York, Hill Holliday Connors Cosmopolous, Bartle Bogle...

World: Amsterdam - John de Mol backs launch of TV station.(Brief Article)
July 1, 2005... John de Mol, the creator of the TV series Big Brother, is backing the launch of a new Dutch TV station called Talpa. The channel will broadcast a combination of reality TV shows, entertainment programmes and exclusive sporting events,...

World: Mumbai - Star and Sun TV set to launch channels.(Brief Article)
July 1, 2005... Star and Sun TV have been given the go-ahead to launch direct-to-home TV channels in India following a relaxation of restrictions on foreign-owned broadcasters by the Indian government. Star will be launching a service through its Space TV...

World: Sydney - Partnership rebrands Media First as MPG Australia.(Brief Article)
July 1, 2005... Media Planning Group has signed an agreement with the Australian media agency Mitchell & Partners that sees the agency's second-string business, Media First, rebranded as MPG Australia. The company, which will be run by Media First's...

World: The changing face of the Cannes ad festival.
July 1, 2005... Is burgeoning senior staff and client attendance threatening to relegate the work to a sideshow, James Hamilton asks. If there's any question over whether the Cannes Lions are still booming under the festival's new owner, Emap, ask the...

World: Insider's View - Italy.
July 1, 2005... Is there hope for the creativity in the Italian ad industry? Not a lot, Alasdhair Macgregor says, unless agencies can overcome their insecurity and stand up to clients. Alongside the Holy Grail, the unicorn and outstanding account...

Close-Up: Cream of the crop from the Cannes festival.
July 1, 2005... Wieden & Kennedy's Honda Diesel 'grrr' may have made headlines with its Grand Prix win, but there's more to Cannes than just TV. What else wowed the awards juries in the other categories at the festival this year? PRESS AND OUTDOOR - Gerry...

Close-Up: Live Issue - How can the new chief revive Havas?
July 1, 2005... With de Pouzilhac gone, which way should his replacement take the network, Claire Billings asks. It's crunch time for the French advertising group Havas. The network, which trails its larger rivals with smaller revenues and a faltering...

Close-Up: 24 Hours with ... David Pattison.(Calendar)
July 1, 2005... Name: David Pattison Job: Worldwide chief executive of PHD network, president of the IPA Professional mission: The best people do the best work, so hire lots of them and let them get on with it Personal mantra: Treat people as you would...

Editorial: Dru would suit Havas but his task will be difficult.
July 1, 2005... The good news is that the battle for the soul of Havas is over. The tense stand-off between Alain de Pouzilhac, the group's boss, and the corporate raider Vincent Bollore was benefiting nobody; not staff anxious about the group's long-term...

Editorial: W&K's Grand Prix 'grrr' win was special.(Brief Article)
July 1, 2005... How good it felt to be at Cannes when Wieden & Kennedy London's 'grrr' ad for Honda Diesel won the Grand Prix and to hear people whistling its theme. When it comes to memorable creative work, the Brits remain hard to beat.

Opinion: Perspective - VCCP is a smart, but expensive, start for Chime.(Vallance Carruthers Coleman Priest)
July 1, 2005... So another one bites the dust. VCCP is the third creative agency this year to sacrifice its liberty in return for some serious booty And, of course, the premium on the shrinking mound of successful independent agencies has just gone up a notch....

Opinion: On the Campaign Counch ... with JB.
July 1, 2005... Q: I'm dating one of my staff but it has got to the stage where we can't work together. I'm in a very tricky situation, though, as she's a brilliant member of the team and I don't want her to leave. What should I/we do? A: Between 1916 and...

Cannes Diary: Awards.(Brief Article)
July 1, 2005... The Grand Prix for dashing hopes is shared by DDB and Publicis for the rumours the Red Hot Chili Peppers and Blondie respectively were playing at their parties... the Grand Prix for the most lavish villa goes to Abbott Mead Vickers BBDO for...

Cannes Diary: Lost at Cannes: memories, jackets and inhibitions.(Brief Article)
July 1, 2005... James Murphy, the Rainey Kelly Campbell Roalfe/Y&R chief executive, found out just how expensive drinking too many sambucas can be by losing his new pounds 1,000 suede jacket. The fact it also contained his mobile phone and wallet added up to a...

Cannes Diary: Bigger not always better in the Party Grand Prix.(Brief Article)
July 1, 2005... Some say Cannes is about the work. Some focus on the networking opportunities. Still others use it as a chance to schmooze clients. We know it's all about the parties. But who won the Party Grand Prix? McCann Worldgroup festooned the main...

Cannes Diary: Water-cooler monitor.(Brief Article)
July 1, 2005... What topics have the industry been discussing this week? THE TALK TIME SPENT What will David Jones do after the regime change at 2 hrs 20 mins Havas? The Euro RSCG New York...

Cannes Diary: Pick of the week - Rainey Kelly Campbell Roalfe/Y&R - Virgin Trains.(Brief Article)
July 1, 2005... Noel Bussey picks Rainey Kelly Campbell Roalfe/Y&R's Virgin Trains ad: 'Taking old film footage and reusing it in a contemporary setting is by no means a new idea. However, RKCR has advanced this technique immeasurably. The storyline and the...

Cannes Diary: Turkey of the week - Clemmow Hornby Inge/Direct Line TV.(Television)(Brief Article)
July 1, 2005... Emma Barns is unimpressed by the new Direct Line TV spots by Clemmow Hornby Inge: 'Introducing cheesy twins Jack and Tom, the campaign sees them experiencing identical misfortune - car crashes, flooded houses, etc. However, smug Tom is with...

The Networks Uncovered.
July 1, 2005... With the long downturn finally coming to an end, Bob Willott examines what financial shape the major communications holding companies find themselves in heading into 2005. In the three years since Campaign published its last review of the...

The Work: New Campaigns - UK.
July 1, 2005... ONE TO LOOK OUT FOR - Lynx - Spray more, get more Project: Spray more, get more Client: Margaret Jobling, brand director, Lever Faberge Brief: Excite men about using even more Lynx Creative agency: Bartle Bogle Hegarty Writer: Alex...

The Work: Private view.(Column)
July 1, 2005... CREATIVE - Mark Roalfe, chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R Isn't it nice when the sun comes out? All of last week's problems seem to have disappeared and I'm in a rather jolly mood. To keep my...

Advice from the top: Industry figures offer their tips on how to follow in their footsteps.(Brief Article)
July 1, 2005... 'Get it right first time, blame and fault have no relevance tomorrow, never criticise clients - they pay your salary, the excellence of your work is unimportant unless it delivers solutions and competitive advance for customers.' - John...

Movers: Appointment at Walt Disney International.(Appointment)(Brief Article)
July 1, 2005... Rob Jongmans - Walt Disney International has appointed Jongmans as the executive vice-president and managing director for Northern, Central and Eastern Europe. Jongmans will be based in Amsterdam and will report to Andy Bird, the president...

Movers: Appointment at The Advertising Association.(Brief Article)
July 1, 2005... The Advertising Association has elected Kevin Havelock, the managing director of Unilever UK Foods, as one of its two vice-chairmen. Havelock will work alongside the AA chairman and M&C Saatchi partner, David Kershaw. He replaces Keith...

Movers: Appointment at Hachette Filipacchi UK.(Brief Article)
July 1, 2005... Four former Hachette Filipacchi UK staff are returning to the magazine publisher. Claire Bull returns as the account director of central sales from The Guardian; Victoria Hennebury leaves Emap's Grazia to join Hachette as the advertising...

Movers: Appointment at The EMO Group.(Brief Article)
July 1, 2005... The EMO Group has appointed Andy Wheatley as its group commercial director. He will be responsible for directing the group's business development strategy. Over the past six years, Wheatley has worked in the Asia-Pacific region with...

Movers: Appointment at Inferno.(Appointment)(Brief Article)
July 1, 2005... Asda's former head of events, Dominic Margetson, has joined Inferno as the head of planning and strategy. Margetson has worked at Asda for the past nine years and his appointment at Inferno will add to the agency's retail experience.

Between the Lines: Dru faces new task at TBWA.(Brief Article)
July 1, 2005... When Jean-Marie Dru's name emerged as the front-runner to take the top job at Havas, the group seemed set for a fair future. Now Dru has ruled himself out (page 1), Havas' future direction looks rather more bleak. Of course, Vincent Bollore may...

Between the Lines: Performance-related pay?(Brief Article)
July 1, 2005... In an industry where redundancies and cutbacks remain a threat, the dramatic increase in pay granted to the chief executives of the agency holding companies (page 1) looks hard to justify. Remuneration, on the face of it at least, is linked...

Between the Lines: IPG's troubles beggar belief.(Interpublic Group of Companies Inc.)(Brief Article)
July 1, 2005... Just when you think the news about Interpublic couldn't get any worse, it does. This week, the group not only announced the exit of its third chief financial officer in less than two years, but also that the Securities & Exchange Commission was...

New-Business Rankings: 1 July 2005.(Illustration)
July 1, 2005... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Argos longlists agencies for account.(Argos Distributors Ltd.)(Brief Article)
July 1, 2005... Argos has longlisted Abbott Mead Vickers BBDO, Clemmow Hornby Inge, DDB London, Delaney Lund Knox Warren & Partners, Fallon, Mother, WCRS and the incumbent, Euro RSCG London, to pitch for its pounds 35 million account.