Campaign articles from July 2004

Campaign archives from July 2004

Duncan plots C4 alliance with BBC.(Channel 4 Television Co.)(British Broadcasting Corp.)(Brief Article)
July 30, 2004... Andy Duncan, the new chief executive of Channel 4, is considering merging parts of the broadcaster with the BBC. Duncan, who joined Channel 4 two weeks ago, revealed to senior staff at an internal meeting that collaboration between the...

Claire Beale named as Campaign editor ahead of a redesign.(Brief Article)
July 30, 2004... Campaign has promoted Claire Beale to the position of editor ahead of a redesign planned for later this year. Beale, Campaign's deputy editor since 2000, takes over the magazine from next week. Caroline Marshall moves on from the role of...

JWT to repitch as RAF holds review.(J. Walter Thompson Co.)(Royal Air Force)
July 30, 2004... The Royal Air Force is reviewing its creative out of J. Walter Thompson to coincide with a radical overhaul of the armed services by the defence secretary, Geoff Hoon. Following Hoon's recent announcement that he intends to undertake a...

WCRS faces pounds 80,000 bill after Bupa poster error.(British United Provident Association Ltd.)(WCRS Group PLC)(Brief Article)
July 30, 2004... WCRS and its private healthcare client, Bupa, have been in dispute over a mistake in placing one of its recent poster campaigns. Bupa asked WCRS to foot the bill, which is understood to be around pounds 80,000, and the agency is asking...

Mandelson resigns from CHI's board to take new Euro post.(Peter Mandelson resigns from Clemmow Hornby Inge)(Brief Article)
July 30, 2004... Peter Mandelson is to stand down as a director of Clemmow Hornby Inge after accepting a post as Britain's next member of the Brussels-based European Commission. The former cabinet minister, must relinquish his business interests and quit...

Conde Nast in media pitch for launch.(Brief Article)
July 30, 2004... Conde Nast is holding a media planning and buying pitch for the pounds 15 million launch of its women's magazine Easy Living. The publisher has also approached creative agencies about the launch and is thought to have a longlist of eight...

Aunt Bessie's holds creative review and plots adspend hike.(Brief Article)
July 30, 2004... Aunt Bessie's, the frozen food brand owned by Tryton Foods, is reviewing its creative account. Two agencies have pitched for the business, with a result due imminently. Aunt Bessie's, famous for its frozen Yorkshire puddings, is...

Heinz hands European media to two networks.(H.J. Heinz Co.)(Mediaedge:cia)(Vizeum)
July 30, 2004... HJ Heinz has divided its 55 million euro pan-European media planning and buying account between Vizeum and Mediaedge:cia rather than consolidate it into one agency network as expected. The business has been split into northern and...

Capital's Vaughan not expected to beat Tarrant figures.(Brief Article)
July 30, 2004... Agencies anticipate that the latest radio audience figures will show that Johnny Vaughan, the new breakfast host on 95.8 Capital FM, has failed to win significant numbers of new listeners. Despite heavy advertising support, Vaughan is not...

Mother wins global brief for Hong Kong store Lane Crawford.(Lane Crawford Ltd.)(Brief Article)
July 30, 2004... Mother has scooped the global creative account for the Hong Kong-based luxury department store Lane Crawford. The agency pitched against one other Shanghai-based agency to secure the business and will now be charged with creating a...

Konica Minolta set to appoint shop for pounds 1m awareness job.(Konica Minolta Business Solutions Japan Co.)(Brief Article)
July 30, 2004... Konica Minolta, the photographic and office technology company, is seeking an agency as it prepares to launch a pounds 1 million brand awareness campaign. The campaign, which it plans to run for six months from this September, looks to...

BBH plots new TV channel for Audi.(Bartle Bogle Hegarty Ltd.)(Audi UK)(Brief Article)
July 30, 2004... Bartle Bogle Hegarty is drawing up plans to develop a branded television channel for its flagship car client Audi UK. The TV channel is likely to serve as a showcase of motoring programmes for the marque's range of models, although plans...

Hedger quits JWT to take joint planning partner job at MCBD.(Miles Calcraft Briginshaw Duffy appoints Giles Hedger)(Brief Article)
July 30, 2004... Miles Calcraft Briginshaw Duffy has hired J. Walter Thompson's deputy planning director, Giles Hedger, as its joint planning partner. Hedger replaces Helen Weavers, who resigned in May to go travelling. He will work alongside the...

O&M lands global ad account for Nutricia.(Nutricia Ltd.)(Ogilvy and Mather)(Brief Article)
July 30, 2004... The toddler nutrition and baby food manufacturer Nutricia is poised to appoint Ogilvy & Mather to its integrated global advertising account. Initially the agency is expected to take over the account in each individual European market -...

Meat and Livestock Commission plans reshuffle of media.(Brief Article)
July 30, 2004... The Meat and Livestock Commission is reviewing its media planning and buying account. The MLC wants to appoint at least three agencies to develop strategy for the MLC, the British Pig Executive and the English Beef and Lamb Executive....

Hotline: Mustoes to handle advertising for magazine launch.(Brief Article)
July 30, 2004... H Bauer's creative agency, Mustoes, will handle advertising for the launch of the publisher's new men's weekly, Cut. Starcom Group will handle media planning and buying.

Hotline: JCDecaux reports increase in revenues.(Brief Article)
July 30, 2004... JCDecaux has reported a 4.5 per cent increase in revenues to 792.3 million euros for the six months to the end of June 2004 compared with the same period last year. The street furniture division increased its revenues by 5.5 per cent,...

Hotline: Tribal DDB appoints new creative director.(Brief Article)
July 30, 2004... The digital agency Tribal DDB has appointed Ben Clapp as its new creative director. Clapp previously worked as a senior creative at the agency and replaces Dave Bedwood and Sam Ball, who left in February to set up Lean Mean Fighting Machine.

Hotline: Promotions and appointments at media auditor Billetts.(appointments)(Brief Article)
July 30, 2004... The media auditor Billetts has promoted Rob Hill, Donna Malone and David Collins to the board of the company. Additionally, four heads of media have been appointed: Andy Smith as the head of TV, Ian Crick as the head of press, Hill as the...

Hotline: Golley Slater appoints creative director.(Paul Pickersgill appointed)(Brief Article)
July 30, 2004... Golley Slater has appointed Paul Pickersgill, a former creative director at Grey London, to the role of creative director. Separately, the agency has acquired the RM Partnership to strengthen its marketing services.

Hotline: Yellow Pages to sponsor new ITV series.(Brief Article)
July 30, 2004... Yellow Pages is sponsoring The Block, a new ITV series. The Block is a reality show featuring four couples moving into a block of flats and then attempting to increase the value of their property. The sponsorship includes ITV1 and ITV2,...

Hotline: The Co-operative Group poaches marketing director.(Co-operative Group (CWS) Ltd. appoints Zoe Morgan)(Brief Article)
July 30, 2004... The Co-operative Group has poached the marketing director of HBOS, Zoe Morgan, to its newly created director of marketing role.

Hotline: Emap unveils new look for film title Empire.(Emap Digital Ltd.)(Brief Article)
July 30, 2004... Emap is unveiling a new look for its film title, Empire. The magazine will have a new logo, strapline, size, cover and internal layout. Emap elan is also reinventing its monthly teen magazine Bliss, and the changes in both titles will come...

Hotline: BBC Magazines closes teen title.(Brief Article)
July 30, 2004... BBC Magazines has closed its teen title Dare, which launched last October, saying it was unprofitable.

Hotline: Jason Barlow appointed new editor of Car magazine.(Emap Digital Ltd. )(Brief Article)
July 30, 2004... Jason Barlow has been appointed as the new editor of Emap's Car magazine. Previously BBC Top Gear magazine's editor-at-large, he is also a long-running columnist on GQ magazine, and an editorial consultant at the contract publishing house...

Hotline: The Co-op shortlists agencies.(Brief Article)
July 30, 2004... The Co-op has shortlisted McCann Erickson, Farm, Rapier, WCRS and St Luke's to pitch for its creative account to promote its membership programme, which incorporates its financial services, funeral and insurance brands. The pitch is being...

Hotline: Virgin Radio breakfast presenters extend current contract.(Pete and Geoff )(Brief Article)
July 30, 2004... Pete and Geoff, the Virgin Radio breakfast presenters, have extended their current contract with the station by two years. The pair will now host the show until at least 2007.

Hotline: Princess Cruises looks for agency.(Princess Cruise Lines)(Brief Article)
July 30, 2004... Princess Cruises is looking for an agency to work on a UK-based project and has asked the AAR to help it draw up a shortlist.

Hotline: BBC Magazines launches annual football title.(Brief Article)
July 30, 2004... BBC Magazines is launching an annual football title, called BBC Match of the Day Guide to the Premiership, to coincide with the Premier League kick-off in August. The magazine will cost pounds 3.95 and will have an initial print run of 80,000.

Hotline: AOL parts company with Wieden & Kennedy.(America Online Inc.)(Wieden and Kennedy Inc.)(Brief Article)
July 30, 2004... AOL has parted company with its US roster agency Wieden & Kennedy. BBDO Worldwide, another of AOL's roster agencies in the US, has taken over the dollars 100 million brief.

Hotline: Story appoints senior account director.(Jim Kelly appointed)(Brief Article)
July 30, 2004... Story, the Edinburgh-based agency, has appointed Jim Kelly to the role of senior account director. He joins from Ogilvy & Mather.

O'Hanlon takes McCann planning role.(McCann-Erickson Inc. appoints David O'Hanlon)(Brief Article)
July 30, 2004... David O'Hanlon, the former HHCL & Partners planning partner and a founder of Passion & Partners, has joined McCann Erickson as its planning director, global accounts. O'Hanlon, whose appointment begins immediately, will work across...

MEC softens blow of Reebok's departure with pounds 2.5m NB brief.(Mediaedge:cia)(New Balance Athletic Shoe Inc.)(Brief Article)
July 30, 2004... Mediaedge:cia has won the pounds 2.5 million New Balance sportswear account and will work on the business in the UK, France and Germany. The win partially offsets the network's loss of the pounds 20 million Reebok account to OMD earlier...

Tories attack Govt over COI's pounds 190m ad spend.
July 30, 2004... The Government's spending on advertising jumped by 18 per cent to pounds 189.5 million last year, its highest figure for three years. The Conservatives accused Labour ministers of deliberately inflating the budget in the run-up to the...

Ofcom to investigate Wall's sausages TV ad.(Wall's UK)(Office of Communications)(Brief Article)
July 30, 2004... McCann Erickson's ad for Wall's sausages, featuring a demented terrier attacking its owner in pursuit of sausages, has moved 120 of Britain's dog lovers to register complaints with Ofcom. In addition, Wall's has received 60 complaints...

BBC hands Fallon assignment to reconnect with public.(British Broadcasting Corp.)(Fallon)(Brief Article)
July 30, 2004... The BBC has awarded Fallon the brief to win back the British public's affection for the corporation. The agency will be charged with promoting the BBC brand while emphasising its abilities as a public service broadcaster. The campaign is...

Associated's digital arm hires McGregor as director of sales.(Brief Article)
July 30, 2004... Associated New Media, the digital publishing arm of Associated Newspapers, has appointed Mary McGregor as its sales director. McGregor, who joins Associated from AOL, where she was the executive director, international sales, will be...

Turner Broadcasting hands UK channels to Richard Kilgarriff.(Turner Broadcasting Europe appoints Richard Kilgarriff )(Brief Article)
July 30, 2004... Turner Broadcasting has given Richard Kilgarriff responsibility for running its entire portfolio of UK entertainment channels, after he was promoted to senior vice-president and general manager. He was previously the vice-president and...

Powergen reviews direct and digital.(PowerGen PLC)(Miller Bainbridge)(Brief Article)
July 30, 2004... Powergen, the energy supplier, is reviewing its pounds 10 million direct and digital marketing accounts. The business has been handled by the below-the-line agency Miller Bainbridge for the past five years. The agency has decided not...

MCBD pair wins July Aerial for 'new deal' Travelocity radio ad.(Miles Calcraft Briginshaw Duffy)(Travelocity.com Inc.)(Brief Article)
July 30, 2004... Ben Tollett and Emer Stamp, a creative team at Miles Calcraft Briginshaw Duffy, have won the July Aerial Award. Their 'new deal' spot for Travelocity was judged the month's best radio campaign by Damon Collins, the out-going Lowe...

McDonald's launches healthy children's ads.(McDonald's Corp.)(Leo Burnett Company Inc.)(Brief Article)
July 30, 2004... McDonald's is bowing to pressure to promote responsible eating and is launching a series of ads that aim to educate children about the need to eat well and exercise. The move comes as a direct response to the culture secretary Tessa...

Leith London reveals debut Hotpoint work.(Brief Article)
July 30, 2004... Leith London is unveiling its debut creative work for Hotpoint, which introduces the endline: 'Designed for the real world.' The press and television executions, which break on Monday, aim to show how Hotpoint's designs can get consumers...

Franz Ferdinand stars in TV campaign for Tennent's music festivals.(Newhaven)(Brief Article)
July 30, 2004... The Edinburgh agency Newhaven has created a cinema and TV campaign to highlight five key music events supported by Tennent's. The 90-second ad, 'big gig', tells the story of more than one million fans making their way through the streets,...

Pearson cuts losses for Financial Times with ad revenue rise.(Pearson Inc.)(Brief Article)
July 30, 2004... Pearson, the publishing group, has managed to cut losses at the Financial Times by pounds 9 million to pounds 6 million for the six months to the end of June. Losses at the FT are expected to be cut by pounds 20 million over the whole...

Outdoor shops line up as TfL re-tenders LU's ad concession.(London Underground Ltd.)(Transport for London)(Brief Article)
July 30, 2004... The London Underground advertising concession is being re-tendered by Transport for London as part of a review of its advertising sites that could see sales centralised into one outdoor contractor. The ten-year LU contract is currently...

Cartoon characters to face child food ad ban.
July 30, 2004... Ofcom has stopped short of proposing a blanket ban on advertising to children in its report on food advertising. However, some broadcasters could find themselves with a hole in their revenues if plans to ban ads that feature cartoon...

Skoda rolls out AIS Octavia campaign.(Skoda Automobilovy Koncern Ltd.)(Archibald Ingall Stretton)(Brief Article)
July 30, 2004... Skoda is backing the launch of its latest Octavia model with an integrated campaign from Archibald Ingall Stretton. The DM work complements the existing television campaign by Fallon. It encourages people to be different and drive a...

IPC aims to reverse Marie Claire's sales slump with revamp.(IPC SouthBank Publishing Co.)(Brief Article)
July 30, 2004... The IPC SouthBank women's monthly Marie Claire has revamped and cut its price in an attempt to increase its sales. From its September issue, Marie Claire will shrink to a format slightly smaller than its current A4 while also reducing its...

COI hands WCRS assignment to prepare the UK for emergencies.(COI Communications)(WCRS Group PLC)(Brief Article)
July 30, 2004... COI Communications' standby agency, WCRS, has created a pounds 3 million campaign to support the Government's Preparing for Emergencies initiative. A booklet, created by WCRS's brand consultancy team, Dave, aims to provide practical...

Mike Moran to leave Thames Water after role axed in rethink.(Mike Moran resigns from Thames Water PLC)(Brief Article)
July 30, 2004... Mike Moran is leaving Thames Water after his role as worldwide director of marketing and strategy was axed. Moran joined from Toyota at the beginning of 2003 after 20 years in the motor trade. He leaves Thames Water at the end of...

Correction.
July 30, 2004... The company co-founded by Mark Cramphorn and Robert Bean that went into voluntary liquidation last year was called Bean Andrews Norways Cramphorn, not Banc. Banc continues to trade under the ownership of Media Square.

Business performance league: 30 July.(Brief Article)(Illustration)
July 30, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media performance league: 30 July.(Brief Article)(Illustration)
July 30, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Havas chief confirms interest in Grey.(Brief Article)
July 30, 2004... Havas has confirmed that it is interested in buying Grey Global Group, making a head-to-head bidding war with WPP look more likely. Since Grey went on sale earlier this month, WPP has emerged as the most likely suitor for the holding...

DLKW unveils work for DVLA registration push.(Delaney Lund Knox Warren and Partners)(Driver & Vehicle Licensing Agency)(Brief Article)
July 30, 2004... Delaney Lund Knox Warren & Partners has unveiled the next phase in the DVLA's Continuous Registration campaign, which is designed to inform motorists about new measures to tighten the vehicle registration and licensing system. The new...

Emap Performance supports new-look Q with national ads.(The Designers Republic)(Brief Article)
July 30, 2004... Emap Performance is supporting the redesigned Q magazine with a pounds 600,000 national campaign. The Designers Republic, a Sheffield-based agency, has created a press campaign after recently winning the Q account. Press is supported...

JWT debuts for Nik Naks with TV campaign.(J. Walter Thompson Co.)(Brief Article)
July 30, 2004... J. Walter Thompson celebrates the strange flavours and freakish nature of Nik Naks in a new TV campaign for the brand. The execution, which was directed by MJZ's Rocky Morton, incorporates a new strapline, 'Eat the freak', and is the...

HHCL/Red Cell develops glass safety-themed press ad for Autoglass.(Brief Article)
July 30, 2004... HHCL/Red Cell has created a press campaign for Autoglass that continues to emphasise the importance of glass safety to UK motorists. The ad, which breaks on Monday, aims to illustrate the dangers facing drivers who don't repair chipped...

Goulborn quits Rise to work for Ipswich Town Football Club.(Andrew Goulborn resigns from Rise Communications)(Brief Article)
July 30, 2004... Andrew Goulborn, a founder of the communications planning agency Rise Communications, is leaving less than 18 months after it launched. Goulborn has been offered what he described as his 'dream job', the sales and marketing director at...

Fallon launches ad for BT three-in-one telephone directory.(British Telecommunications PLC)(Brief Article)
July 30, 2004... Fallon has created a TV campaign to support the launch of BT's new Phone Book. It positions the book, with its new three-in-one format (including a classified directory, A-Z residential listing and business section) as the directory with...

Media: Zeitgeist - Nokia offers true high rollers the opportunity to be king of bling with the pounds 17,000 Vertu.(Nokia Corp.)(Brief Article)
July 30, 2004... Know how irritating it can be to reach the end of the week and find you still have pounds 17,000 in loose change jangling in your pockets? Well, Zeitgeist thinks it has found a way of lightening your load. We'd go further than that - we...

Media Forum: Will lads' magazines have to grow up?
July 30, 2004... The next ABC figures may provide a wake-up call for men's monthlies. Are they likely to listen, Alasdair Reid asks. Nobody is likely to dispute Dennis Publishing's assessment of the men's monthly magazine it has just closed. Jack, it...

Media: Behind the hype - MediaCom global repositioning puts 'people first'.
July 30, 2004... Agency repositionings are more beneficial to agencies than clients. In 2003, Initiative implored us to 'expect more' and ZenithOptimedia started flying the 'ROI agency' flag. Now MediaCom is ditching its 'closer to clients' appendage in...

Media Headliner: Maiden's alpha male nurses his baby into a diverse future.
July 30, 2004... Ron Zeghibe isn't what you might expect from Maiden Outdoor, Alasdair Reid says. The main question you keep asking yourself when you interview Ron Zeghibe is: what on earth is he doing in the UK outdoor advertising business? You've...

Media Perspective: Time for the BBC to quit tooting its own horn at rivals' cost.(British Broadcasting Corp.)(Fallon)
July 30, 2004... While it's lovely to see that the BBC is investing in its first corporate TV branding campaign since 1997's 'perfect day', cue potential awards for Fallon, which it appointed this week to create the work, there's also something vaguely...

Media Spotlight: Indie eyes planners and clients for return to profit.
July 30, 2004... Innovation will be the key as the papers cannot compete on circulation. You can't blame Lawrie Procter, The Independent's commercial director, for wanting to leave. Procter, who is joining the regional sales operation Mediaforce, must be...

Media: Strategy of the week - Castlemaine looks to dominate in summer period.(Bartle Bogle Hegarty Ltd.)(Interbrew)(Starcom Motive)
July 30, 2004... By shunning Euro 2004, the brand has a bigger summer adspend. In the height of summer, brewers may hope that hot weather will lead to an increase in the consumption of beer. Interbrew is no different. It is mostly lager brands that...

Close-Up: Live Issue - Agencies look to youth to face new TV challenges.
July 30, 2004... The past year has seen the advent of a wave of younger TV heads. It used to be a job for life. But the past 12 months have seen an unprecedented amount of change at the helms of advertising agencies' TV departments. They range...

Close-Up: On the Campaign Couch ... with JB.(Jeremy Bullmore )
July 30, 2004... Q: After much heart searching we've decided to review our account. It's been a difficult decision because we're our agency's biggest client by far and our defection could easily put it out of business. Its people have served us well for...

Close-Up: Live Issue - Lowe has a tough task ahead to better its 'Dotty' campaign.(Lowe and Partners Worldwide)
July 30, 2004... Creating a fresh Tesco's ad strategy could prove a big challenge, John Tylee says. Would Tesco be off its trolley to drop Dotty? Sir Terry Leahy has a nagging suspicion it might be. Which is why the supermarket's chief executive is said...

World: Kevin Roberts in America.(Television Advertising)
July 30, 2004... Today's hot topic in many US boardrooms, procurement departments and marketing war rooms is Deutsche Bank's tome on Commercial Noise: Why TV Advertising Doesn't Work for Mature Brands. Death of a Salesman revisited. You need a handy...

World: Analysis - Coca-Cola review speculation grows after changes at the top.(Coca-Cola Great Britain)
July 30, 2004... Being on Coca-Cola's roster is an attractive proposition for agencies. A flurry of speculation about a roster shake-out always follows top-level management changes at a client company. But when the client is Coca-Cola, a flurry...

World: Media Analysis - Olympics gets tougher to halt hijacking of official sponsors.
July 30, 2004... Official sponsors, in spite of rule changes, fall victim to hijacks. McDonald's, Coca-Cola, Kodak and several other names are coughing up an average of dollars 60 million each to be key sponsors of the 2004 Athens Olympics. For this,...

World: Medium of the week - Martha Stewart Living brand loses client appeal.
July 30, 2004... Some advertisers maintain the brand isn't irreparably hurt, James Hamilton says. Stepping out of court to face the media throng after receiving her sentence for attempting to mislead the government about her insider share dealing, Martha...

World: Gallery.(advertisements)
July 30, 2004... Sedal Pro Color - JWT Argentina Argentina further demonstrates its love of advertising with 'ladies in red', a series of short films created by J. Walter Thompson, Buenos Aires for Unilever's Sedal range of hair dyes. The five shorts are...

World: My Portfolio - Bob Thorne.
July 30, 2004... As a boy, Bob Thorne was obsessed with explosions. 'When I was at school, I used to make my own cine films: it was mainly blowing things up,' the special effects designer and supervisor at Artem in London says. He recalls trips to the...

Editorial: Ofcom brings calm to snack ad chaos.(Editorial)
July 30, 2004... Ofcom's cool appraisal of the vexed question of TV snack food advertising directed at children has removed a lot of heat from a debate that has rapidly degenerated into hysteria. Having collated data and interviews with children, parents,...

Editorial: Ad channel will amuse, but will it last?(Brief Article)(Editorial)
July 30, 2004... Christmas has come early. A channel entirely devoted to TV commercials is something ad fans have been begging for for years. From September, when the Advert Channel launches, we can spend whole days opening or re-opening these gift-wrapped...

Opinion: Perspective - It's all change for the industry and for Campaign.(Editorial)
July 30, 2004... In the week I started here as editor, the AOL/Time Warner merger hit the headlines. Media share prices went skyward as the industry braced itself for a revolution in the delivery of news, information and entertainment into homes around the...

Opinion: Beale on ... Heinz Baked Beanz.(H.J. Heinz Company)
July 30, 2004... Show me a kitchen without a skulking tin of baked beans at the back of a cupboard and I'll show you a home bereft of culinary self-doubt, yes, but warmth, too. Beans maketh a house into a home. When I was a kid the baked bean was the...

First Impressions.(Advertising agencies)
July 30, 2004... Reception areas can say as much about an agency as its work. And they can resemble anything from an airport departure lounge to your Gran's front room. Rachel Gardner pops in for a look. First impressions are everything, and nowhere more...

Photography: Pick of the snappers.
July 30, 2004... Here four advertising creatives pay homage to the photographers they believe have the artistry, technical ability, originality and flair that makes them stand out from the crowd. ED MORRIS ON DAVID STEWART David Stewart effortlessly...

Photography: The price of art.
July 30, 2004... Photographers can charge two or three times more to take pictures for an ad campaign than they do for editorial work. How do they pull that one off? If an advertiser wants to spend money on a big-name photographer, then it's quite...

Photography: Out of the dark room.
July 30, 2004... Photography is shedding the snobbery attached to retouching to achieve some 'impossible' advertising. Anyone who doesn't want to be let in on one of the biggest open secrets in advertising should stop reading now. Ad agencies retouch...