Campaign articles from July 2004, page 4

Campaign archives from July 2004

World: Keith Smith in Asia-Pacific.
July 16, 2004... The advertising business has always had the most remarkable ability to shoot itself in the foot. In the old days of full commission, there were always agencies willing to cut commissions at a whim; indeed, there was a time in the early 90s...

World: Analysis - Economist treads a fine legal line with its bluejacking drive.(The Economist, use of bluetooth technology)
July 16, 2004... Bluetooth campaigns need element of surprise in order to work, Philip Smith reports How would you feel if your mobile were hijacked by a brand that sent you a cheeky one-liner just because you had taken the time out to attend a business...

World: Media Analysis - Hollywood mogul Saban puts German broadcaster on track.(Haim Saban, ProSiebenSat.1 Media AG)
July 16, 2004... ProSiebenSat. 1 is in profit and growing market share, Friedhelm Gieseking writes Late last June, some of the biggest spenders in the German advertising market took the opportunity to escape a poor summer at home and enjoy the California...

World: Medium of the Week - Time resurrects iconic title Life as a supplement.(Time Inc.)
July 16, 2004... Life is poised to return to US newsstands, 32 years after its closure. In its 50s and 60s heyday, Life was a legend: a glossy, photographic paean to everything American. But circulation woes and competition from television caused its...

World: Gallery.(launch of BMW/IPOD, Renault Clio Sport and Monopol magazine)
July 16, 2004... BMW/IPOD - FALLON US At last, a compelling reason for BMW drivers to buy an iPod, or iPod owners to trade up to a new Five series. BMW has followed Volkswagen's lead and teamed up with Apple to produce a BMW iPod adapter, which allows...

World: My Portfolio - Richmond Talauega.(choreography in marketing campaigns)
July 16, 2004... Two summers ago, Mitsubishi's 'eclipse' TV ad was all over the US airwaves, its catchy rhythmic riffs establishing the Dirty Vegas track Days Go By as a classic. It also boosted the choreographic careers of Richmond Talauega and his brother...

Opinion: Lowe deserves the chance to recover.(Lowe and Company Communications Inc., advertising with Lintas)
July 16, 2004... Sometimes you have to step back before you can move forward. The Saatchis were forced to learn that painful lesson a decade ago; now it is Lowe's turn. Just as the brothers had to find out the hard way how over-ambition and hubris can cause...

Opinion: With Beattie back, watch for Wonderbra.(Brief Article)
July 16, 2004... Gossard and Trevor Beattie seem to have been divorced and reconciled more times than Liz Taylor and Richard Burton. Now the lingerie brand and the TBWA\London creative chief are back together again. However, underwear advertising has moved on...

Opinion: Perspective - Lessons on risk from advertising's modest genius.(advertisement for Ask Jeremy, a book by Jeremy Bullmore)
July 16, 2004... In 1966, four of British advertising's most influential figures met in a London restaurant to plan a presentation for advertisers on creative risks. It was quite a brief. Then, as now, the advertising industry did not enjoy a high...

Opinion: Newland on ... The Conservative Party.(political campaign banners of Tories)
July 16, 2004... If you're going to use someone else's material as the inspiration for your campaign, use it well. Wieden & Kennedy was inspired by a short Swiss film for Honda's 'cog', but it took the material, sharpened it, put it to commercial use and...

The Networkers - Andrew Robertson.(BBDO Worldwide Inc.)(Biography)
July 16, 2004... BBDO's youngest chief executive wants the network's creative culture to stay ahead of the game but believes it will take 20 years to achieve some of his ambitions, Claire Beale writes Only his sunburn, which you could toast bread in front...

Asian Agencies: The Asian Arms Race.(advertising agencies, opting to acquire or merge)
July 16, 2004... In the battle to dominate the advertising market in Asia, organic growth will prove more important than pure expansion, if network chiefs such as Sir Martin Sorrell are to be believed. Richard Lord reports Asia has the big communications...

Asian Agencies: Asia's Rising Stars.(ad agencies)
July 16, 2004... Japan, Singapore and Thailand are home to Asia's star agencies but India and China, with their giant markets, are beginning to show creative flair. Ask any creative director in Asia if the region is in the 'B' league of the advertising...

Asian Agencies: The Planning Imperative.(ad agencies)
July 16, 2004... The pace of change in Asia has placed the region's planners under huge pressure, Richard Lord reports Planning in Asia is the opposite of sex at school: everyone's doing it, but not many people are talking about it. There's a perception...

Asian Agencies: Culture Clash.(ad agencies, Asian work environment)
July 16, 2004... The difference in the business cultures of Asia and the West can take time to get used to for new staff. Vicki Rothrock considers the East-West divide A big presentation is looming. The manager gathers his team together for an...

Private View: Nik Studzinski, executive creative director at Publicis.(Publicis Dialog Dallas)(Interview)
July 16, 2004... We're all busy, aren't we? So let's forget about the 'witty first paragraph'. And what's the point of 'grandiose point-making'? Let's talk about this week's work. Every now and then, a piece of advertising comes along that not only...

Diary: M&C Saatchi rewards Wilson with crowning glories for his throne.(advertising campaign)(Brief Article)
July 16, 2004... How nice to know that every time Peter Wilson answers the call of nature from now on, there will always be a little something there to remind him of M&C Saatchi. As a former marketing director and, more recently, the chairman of...

Diary: Muffins help sweeten latest report from RAB.(Brief Article)
July 16, 2004... Who said adland was glamorous? Before most of us had stumbled out of bed a few weeks ago, the poor staff at the Radio Advertising Bureau were trekking across London, distributing 4,000 copies of Understanding Radio, the Brand Conversation...

Diary: FPP concerned by the giant rake's progress.(Brief Article)
July 16, 2004... Has anybody seen a kleptomanic giant who likes gardening lately? If so, you might like to tell the Newcastle office of the creative agency FPP, which wants to discuss the theft of a rake with him. This is no small matter. For the rake in...

Diary: New ITV drama brings down the roof (nearly).(Brief Article)
July 16, 2004... While most of us toil away in our over-heated office sweatshops with nothing more exciting than a limp rubber plant for a view, spare a thought for the inhabitants of the ITN building on Gray's Inn Road. The building, which is home to a...

Diary: Shelton scores again with his 48-hour film.(Brief Article)
July 16, 2004... Is there no stopping Dave Shelton? Fresh from last week's success at the Campaign Direct Awards, where his 'artery' advertising for the British Heart Foundation scooped the top honour, he's now triumphed at London's first 48-Hour Film...

Diary: You must remember.
July 16, 2004... Unfortunately, no-one answered last week's quiz correctly. The answers were: 1. American Express; 2. Kia; 3. T-Mobile. The theme was Andre Agassi. This week, we want you to identify the ads and the theme. Fax your answers to (020) 8267...

Diary: Pick of the week - Leo Burnett/Anti-drink-drive campaign.
July 16, 2004... John Tylee brakes sharply at Leo Burnett's new anti-drink-drive campaign for the Department of Transport: 'Constantly having to refresh the drinking and driving message has drained more than one creative department. The simulated accident is...

Diary: Turkey of the week - M&C Saatchi/Foster's.(Brief Article)
July 16, 2004... James Hamilton is perplexed by M&C Saatchi's new spot for Foster's: 'The wigs make the actors look like defectors from the Leningrad Cowboys. And anyway, I thought Aussies had those stubby holders to keep their beer cold. Looks like the M&C...

Carat defends pounds 26m Diageo media.(Brief Article)
July 9, 2004... Diageo, the world's biggest drinks company, is reviewing its pounds 26 million UK media account out of Carat. The company, whose brands range from Guinness to Smirnoff to Pimm's, has instructed the AAR to draw up a shortlist of agencies...

TV advertising body members squabble over fees and remit.(TAB)(Brief Article)
July 9, 2004... The future of the TV advertising bureau is in doubt after a series of rows among its members over its remit. The body, dubbed TAB, was formed by a conglomerate of commercial TV stations to counter criticism from advertisers that the TV...

Paul Grubb to exit as DFGW debates 'succession'.(Brief Article)
July 9, 2004... DFGW is embarking on a management restructure that will see Paul Grubb leave the agency he helped to found 15 years ago. The future of Michael Finn, the chief executive and co-founder, is unclear. Grubb told Campaign: 'I'll leave in...

Judge in jeopardy as Lowe relocates.(Jerry Judge, Lowe and Partners Worldwide)
July 9, 2004... Jerry Judge's future as the worldwide chief executive of Lowe is in question, as the network prepares to move its headquarters from the US back to its 'spiritual home' in London. The switch to London, recommended after a McKinsey review,...

CHI to team up with PR company Freud to boost group offer.(Clemmow Hornby Inge)(Public Relation)(Brief Article)
July 9, 2004... Clemmow Hornby Inge has struck a deal with Freud Communications that will see the two companies launch a PR joint venture, Freud Inside. Freud Inside will be a 50:50 joint venture, headed by Gaby Zein, the managing director at Freud. She...

Arc lands Johnnie Walker global brief.(Brief Article)
July 9, 2004... The drinks giant Diageo has appointed Arc to handle relationship marketing for its Johnnie Walker whisky brand on a global basis. Arc, the Publicis-owned below-the-line network aligned with Leo Burnett, pitched against three other...

UKIP outspends all parties in recent EU and local elections.(UK Independence Party )(Brief Article)
July 9, 2004... The UK Independence Party spent more than the mainstream parties on advertising at last month's elections to the European Parliament and local authorities. The party, which won 17 per cent of the votes in the European election, spent...

Anti-smoking wins top Campaign Direct prize.
July 9, 2004... The top honour at Monday night's Campaign Direct Awards went to Euro RSCG London, which won best overall execution for 'artery' for the British Heart Foundation. The anti-smoking campaign used a combination of press, posters, digital and...

VCCP nets Alfred Dunhill worldwide creative account.(Vallance Carruthers Coleman Priest)(Brief Article)
July 9, 2004... Vallance Carruthers Coleman Priest has won the global creative advertising account for the luxury menswear designer and retailer Alfred Dunhill. It scooped the business after seeing off competition from M&C Saatchi and three other...

Aegis Media brings digital outfits under one umbrella brand.(Brief Article)
July 9, 2004... Aegis Media is integrating all of its digital businesses under the umbrella brand Isobar. The company currently operates its digital services from 25 offices in 19 countries, although many of these have operated under different names...

Poster Publicity and Portland Outdoor to merge in WPP plan.(Brief Article)
July 9, 2004... WPP is to acquire a majority shareholding in the outdoor buyer Poster Publicity and merge it with its own specialist Portland Outdoor. The move will see the Poster Publicity and Portland Outdoor names disappear in favour of an as yet...

WCRS backs DM agency Personal.(direct marketing)(Watson Young Taylor )
July 9, 2004... WCRS and the investment consultancy Watson Young Taylor are backing the launch of a direct marketing agency called Personal. The new company is a planning and creative operation that will give each discipline equal prominence. It...

Gossard returns to TBWA London after break of two years.(Brief Article)
July 9, 2004... The on-off relationship between Gossard and TBWA\ London is back on again with news that the underwear brand has decided to return to the agency that devised the iconic 'hello boys' advertising campaign for its sister brand Wonderbra. ...

Ask Jeeves to review pounds 3m media account.(Brief Article)
July 9, 2004... The search engine Ask Jeeves is reviewing its pounds 3 million media account out of Media Planning Group and Profero. Although a spokesman for Ask Jeeves denied a review was under way, insiders said the company was talking to other...

Thomas to take up top creative role at JWT's rmg:black cat.(Trefor Thomas)(J. Walter Thompson)(Brief Article)
July 9, 2004... Trefor Thomas, the former executive creative director at Saatchi & Saatchi X, is joining J. Walter Thompson's below-the-line outfit, rmg:black cat, as its chief creative officer. Thomas will report to Jonathan Harman, who was appointed...

HOTLINE: Soul wins global Drambuie Liqueur account.(Brief Article)
July 9, 2004... Soul has won the global Drambuie Liqueur account following a three-way pitch against HHCL/Red Cell and the incumbent, Burkitt DDB. Soul already handles Drambuie Cream in the UK.

HOTLINE: COI Communications plans campaign to attract tourists.(Brief Article)
July 9, 2004... COI Communications is planning a campaign to attract Japanese tourists to London. Grey, Lowe and Rainey Kelly Campbell Roalfe/Y&R have been invited to pitch for the brief, which is being co-ordinated by Visit London.

HOTLINE: Mediaedge:cia wins Ferrero account.(Brief Article)
July 9, 2004... Mediaedge:cia has won the pounds 12 million account for the confectionery company Ferrero following a competitive pitch. The brief covers the Ferrero Rocher, Kinder, Tic Tac and Nutella brands and was previously held by Initiative.

HOTLINE: WPP confirms interest in bidding for Grey Global.(Brief Article)
July 9, 2004... Sir Martin Sorrell's WPP has confirmed its interest in bidding for Grey Global. Its main rival is expected to be Publicis Groupe, whose networks run about 70 per cent of Procter & Gamble's global advertising. The remainder is with Grey....

HOTLINE: TBWA\Worldwide's Nick Baum is promoted.(Brief Article)
July 9, 2004... Nick Baum, TBWA\Worldwide's president of southern Europe, has been promoted to president of western Europe. The news follows the appointment of Paul Bainsfair to the role of president of Europe earlier this year.

HOTLINE: Agencies to pitch for Burger King account.(Brief Article)
July 9, 2004... Rainey Kelly Campbell Roalfe/Y&R, Delaney Lund Knox Warren & Partners, Miles Calcraft Briginshaw Duffy and Ogilvy & Mather are to pitch for Burger King's above-the-line account.

HOTLINE: UK adspend expected to rise.(Brief Article)
July 9, 2004... UK adspend is expected to rise by 4.8 per cent this year after allowing for inflation, according to the Advertising Association. Internet advertising is likely to be the single fastest-growing medium, increasing by more than 50 per cent in...

HOTLINE: Adstream appoints European managing director.(Brief Article)
July 9, 2004... Adstream, which specialises in the storage and digital delivery of TV and radio ads, has appointed Mike Hughes, the former Bulmers chief executive, to be its European managing director. He is a former UK marketing director of Coca-Cola and...

HOTLINE: Action Medical Research searches for creative agency.(Brief Article)
July 9, 2004... Action Medical Research is searching for a creative agency. The charity hopes to raise its profile through a television and cinema campaign, scheduled for the autumn.

HOTLINE: The FSA urges advertisers to persuade children.(Food Standards Agency )(Brief Article)
July 9, 2004... The Food Standards Agency has urged advertisers to make use of celebrities and cartoon characters to persuade children to eat healthier foods. It stopped short of calling for a ban on celebrities endorsing so-called junk food.

HOTLINE: Alex Finer resigns as editor of High Life.(Brief Article)
July 9, 2004... Alex Finer has resigned as the editor of High Life, the British Airways magazine published by Cedar Communications. He had been at the company for four years. Paul Clements, the deputy editor, has taken over until a full-time editor is hired.

HOTLINE: Furniture retailer Harveys shortlists agencies.(Brief Article)
July 9, 2004... The furniture retailer Harveys has shortlisted Lida, Joshua and Minerva to pitch for its pounds 12 million ad account. Soul, the incumbent, is not repitching.

HOTLINE: Viacom Outdoor launches premium format.(Brief Article)
July 9, 2004... Viacom Outdoor has launched a premium format on the London Underground. The scrolling, three-metre Showcase Squares will be sited at 75 of the Tube's busiest locations.

HOTLINE: Taylors invites agencies to pitch for creative ad account.(Brief Article)
July 9, 2004... Taylors, the tea and coffee company based in Harrogate, is inviting agencies to pitch for its creative advertising account.

HOTLINE: Peugeot shortlists agencies for dealership business.(Brief Article)
July 9, 2004... Peugeot has shortlisted the Leeds-based agency Poulters, Euro RSCG, Joshua and the incumbent, McCann Erickson Manchester, to pitch for its pounds 16 million dealership business.

HOTLINE: WWAV Rapp Collins Group hires Nick Davies.(Brief Article)
July 9, 2004... WWAV Rapp Collins Group has hired Nick Davies as the managing director of WWAV Rapp Collins West. Davies joins from EHS Brann, where he was the board account director responsible for clients such as as British Gas and Peugeot.

Surprise as C4 picks Duncan as chief.(Brief Article)
July 9, 2004... Channel 4 has appointed Andy Duncan, the director of marketing, communications and audiences at the BBC, as its chief executive. He will be the station's fifth chief executive and replaces Mark Thompson, who left Channel 4 to become the...

Chris Herd returns to advertising industry as Branded director.(Brief Article)
July 9, 2004... Chris Herd, the former Bates UK managing director, has rejoined the ad industry as the executive director of Branded. He completes a management line-up that includes Philip Ley, the former BSkyB marketing director, who founded Branded...

Bendicks awards pounds 4m ad account to McCann.(Brief Article)
July 9, 2004... Bendicks Chocolates has handed its pounds 4 million advertising account to McCann Erickson London after a three-way pitch. McCann beat Soul and the incumbent, Unity, to the business, which includes Bendicks of Mayfair and Mingles, the...

NMA study offers insights on female readers.(Newspaper Marketing Agency )(Brief Article)
July 9, 2004... The Newspaper Marketing Agency has conducted new research into the newspaper-reading habits of women. BMRB, the independent research company that carried out the study on behalf of the NMA, questioned 1,300 regular female readers aged 16...

Fallon rolls out debut television campaign for BBC's 6 Music station.(Brief Article)
July 9, 2004... Fallon has unveiled its first television campaign for BBC 6 Music since the launch of the radio station two years ago. The campaign aims to dramatise the digital station's passion for playing good music by showing that for BBC 6...

Fahrenheit 9/11 UK launch backed with Eardrum radio work.(Brief Article)
July 9, 2004... Fahrenheit 9/11, the new anti-George Bush documentary from Michael Moore, is being backed by a radio campaign, running exclusively on Xfm. The campaign, by the radio specialist Eardrum, involves two ads, which will run in rotation. The...

Associated rewards Guy Zitter with extra group responsibility.(Brief Article)
July 9, 2004... Associated Newspapers has handed Guy Zitter, the Daily Mail's managing director, further group responsibilities. Zitter, 50, will take on the new role of group commercial director, but will continue in his role at the Daily Mail. His...

Mother unveils Sky Bet multimedia campaign.
July 9, 2004... Mother has created a multimedia campaign for Sky Bet, to promote its interactive TV betting service. It is the first time the BSkyB-owned betting and gaming business has endorsed the benefits of interactive TV gambling. The campaign,...

118 118 ads promote range of services.(Brief Article)
July 9, 2004... The 118 118 detectives communicate The Number's range of services in two new executions from WCRS. The yellow jumpsuit-clad detectives, who recently replaced the long-distance runners as the faces of 118 118, show off their singing and...

Dying smoker warns of cancer danger in DoH spot from AMV.(Brief Article)
July 9, 2004... A smoker suffering from cancer, who died before he could be reunited with his daughter, warns of the dangers of smoking in a new hard-hitting campaign by Abbott Mead Vickers BBDO. Anthony Hicks is seen lying in a hospital bed and...

Stella Artois addresses trade in bid to maintain premium status.(Brief Article)
July 9, 2004... Stella Artois is running its first trade advertising as part of efforts to sustain its premium positioning in Britain's pubs. Lowe has produced the campaign, which takes a tongue-in-cheek approach to persuade publicans that nothing should...

BBC online services criticised for being overly commercial.(Brief Article)
July 9, 2004... The Government has ordered the BBC to redefine the remit of its online services after a report by Philip Graf, the former chief executive of Trinity Mirror, said many of its websites were too commercial and should be closed. Graf gave...

Corrections.(Correction Notice)
July 9, 2004... The author of the story 'Dentsu faces new challenges as chief executive steps down' (Campaign, 25 June 2004) was David Kilburn, not David Murphy, as printed. Campaign apologises for the error. Also, Joe Pykta's Brand Jordan campaign for...

Business performance league: 9 July.(Brief Article)(Illustration)
July 9, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media performance league: 9 July.(Brief Article)(Illustration)
July 9, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Yahoo! hands MBA additional brief.(MBA Inc.)(Brief Article)
July 9, 2004... Yahoo! has strengthened its relationship with MBA as the company fights to boost its share of the search engine market in the UK. Yahoo! has handed MBA its consumer marketing business - a move that complements the trade marketing account...

Yeti stars in Monster Munch TV idents for Ministry of Mayhem.(children's programme)(Brief Article)
July 9, 2004... A clumsy yeti wreaks havoc in the latest sponsorship idents for Walkers' Monster Munch created by Abbott Mead Vickers BBDO. The idents, which break at the weekend, continue Monster Munch's sponsorship of the children's programme Ministry...

Two share top prize at D&AD Student Awards.(Brief Article)
July 9, 2004... The top honour at this year's D&AD Student Awards was shared by John Threlfall and Marta Lago Arenas - the first time in the event's 26-year history that the prize has been won by more than one applicant. Arenas, from the Royal College...

Media: Zeitgeist - Tate Britain displays some of the swinging, not always winning, artistry of the 60s.(Brief Article)
July 9, 2004... Were the 60s really all that interesting from a creative point of view? Advertising's Golden Age (as a documentary recycled relentlessly on BBC4 keeps pointing out) was the CDP 70s - but that hasn't stopped the industry returning to Swinging...

Media Forum: Are the BBC's plans cynical or sincere?(British Broadcasting Corp.)
July 9, 2004... Does the BBC's latest manifesto make reassuring reading for the commercial sector? Alasdair Reid investigates. There's something almost endearing about the irrepressibly upbeat manifesto Building Public Value: Renewing the BBC for a...

Media: Behind the hype - Bullish words as radio declares NAR target in sight.
July 9, 2004... Is the RAB simply talking up the medium or preparing to celebrate, Jeremy Lee asks. Back in 1996, Sir John Harvey-Jones, the former chairman of ICI and self-proclaimed 'trouble-shooter', said that radio could take a 10 per cent share of...

Media Headliner: Associated bully boy takes no prisoners in battle for readers.(Marketing industry)
July 9, 2004... The new group commercial director is respected more than liked, Ian Darby writes. Guy Zitter could easily lay claim to being one of the most-loathed men in media. But he could equally claim to be one of the most loved. He's even...

Media: Perspective - Upheaval in the TV business gives ITV a lead on its rivals.(Independent Television)
July 9, 2004... It was all rather predictable that Andy Duncan, the new chief executive of Channel 4, chose to give nothing away at the durbar convened to commemorate his appointment. While he was big on platitudes, there was little substance on his...

Media Spotlight: Walker plays it cool over pounds 6m M&C share windfall.(Christine Walker)(M&C Saatchi London)
July 9, 2004... Christine Walker insists the acquisition isn't such a big deal. Alasdair Reid reports. Somehow you find it hard to believe Christine Walker when she says she is slightly embarrassed about Campaign's front-page lead last week. She is...

Media: Strategy of the Week - Mini goes to movies to launch convertible model.(Automobiles)
July 9, 2004... Mini is using film-themed ads to appeal to upmarket drivers. The new convertible Mini has only been on sale in the UK for two weeks but already demand is high. Most of 2004's right-hand-drive allocation has been snapped up and the...

Close-up: Newsmaker - Margarine marketer takes the reins at Channel 4.
July 9, 2004... Andy Duncan's experience in marketing will set him in good stead, Jeremy Lee says. At last week's hastily organised press conference to announce the appointment of Andy Duncan as Channel 4's new chief executive, Luke Johnson, the...

Close-up: On the Campaign Couch ... with JB.(Interview)
July 9, 2004... Q: We think of ourselves as an integrated agency. We produce high quality, creative direct marketing as well as above-the-line advertising such as TV and print. However, our ads never get the same recognition in the press as our...

Close-up: Live Issue - Are two heads better than one when managing ad agencies?
July 9, 2004... There must be chemistry for a joint management to work, Emma Barns writes. Last week, DDB London parted company with Ewan Paterson and Richard Butterworth, the joint heads of its creative and planning departments respectively. The agency...

World: Stuart Elliott in America.(Biography)
July 9, 2004... When Robert Burns was opining about auld acquaintance, could he have meant Tim Mellors and Grey Worldwide? Not likely, unless Burns also wrote under the pen name Nostradamus. Still, the reunion of Grey and Mellors reinforces the veracity...