Campaign articles from July 2004, page 3

Campaign archives from July 2004

World: Gallery.(Diamond Trading Corporation)(JWT, Mumbai)
July 23, 2004... Friesland Dairy - Leo Burnett Vietnam Leo Burnett Vietnam's spot for Fristi, a new flavoured milk drink, features a pair of children transported into a Manga universe. They must battle the forces of evil (using Fristi-powered backpacks)...

World: My Portfolio - Jillian Lochner.
July 23, 2004... The South African photographer Jillian Lochner did not plan to embark on a career behind the camera when, on a whim, she decided to enrol on a photography course after years spent travelling. 'But we had a lecturer who said women...

Editorial: Loi Evin is an insult to advertising law.(European Union deficit rules)
July 23, 2004... On the day last week that the European Court brought France to heel over ignoring European Union deficit rules, it allowed the country to continue flouting efforts to enforce an open advertising market across Europe. For 14 years,...

Editorial: Adland has no monopoly on silly titles.(McCann Erickson Manchester Appointed)(Brief Article)
July 23, 2004... MediaCom has its head of freshness. There's even an agency in the North-West that claims heads of order, chaos and fluffiness. Heaven knows how any of them manage to keep a straight face when explaining what they do. Perhaps Thierry...

Opinion: Perspective - Industry is crying out for its own slow movement.
July 23, 2004... In last week's Campaign, BBDO's chief executive, Andrew Robertson, said it was going to take him at least 20 years to accomplish his ambitions for the 113-year- old network. 'I feel like I've been training for this game all my life,' the...

Opinion: Beale on ... BT.
July 23, 2004... Your old monopolistic power-base is melting like a summer Tube commuter. You've sold off your stake in the mobile telecoms present and future The competition is of the Soho tart variety, sexy and cheap. And your advertising strategy is...

The Networkers: Linda Wolf, chief executive of Leo Burnett Worldwide.(Brief Article)
July 23, 2004... The chief executive of Leo Burnett Worldwide weathered the storm of the Publicis takeover and is too shrewd to give away the exact date of her departure, as James Hamilton discovers. Her impending retirement from an industry she's spent...

Outdoor/Ambient: Outdoor's golden opportunity.
July 23, 2004... In its pursuit of a bigger share of the advertising pot, the outdoor business is working hard to exploit every angle, Alasdair Reid says. The 10 per cent solution This could be a very special year for outdoor - in 2004 it is likely...

Outdoor/Ambient: Rethinking retail.
July 23, 2004... Are ad agencies geared up to deal with the coming phenomenon of retail digital media, Bhavna Mistry asks. There are 10,000 of them in public places in the UK. If you haven't seen one yet, it's only a matter of time. Digital retail media...

Outdoor/Ambient: The art of posters.
July 23, 2004... With approximately a second to capture its audience's attention, creating a good poster is an art form. Four industry figures give their opinions on what makes a poster ad work. THE MEDIA PERSPECTIVE ALEX THOMPSON - chief executive,...

Outdoor/Ambient: Outdoor in the dock.
July 23, 2004... The Barcelona outdoor conference has seen the medium come in for some heavy criticism in the past - how has it responded? It was three years ago that some pretty senior clients caused delegates to shift uncomfortably in their seats at an...

Outdoor/Ambient: Pitch Invaders.(advertising for sports events)
July 23, 2004... Sports events offer huge audiences but to impress fans advertising needs to be innovative yet appropriate. It is a pivotal moment in a big match. A dead-ball wizard composes himself by the Green Flag-branded corner flag. He flights the...

Outdoor/Ambient: A fresh departure.(airports' advertising trends)
July 23, 2004... Airports want to entice a different breed of advertiser to the medium by offering short-term contracts and innovative creative executions. Anna Griffiths reports on the new arrivals. They may often be bleak or chaotic, but they are a...

Private View: Damon Collins, the creative director at Lowe (07802 773338).(a look at advertising campaigns)
July 23, 2004... 'Do we really need the horses?' Words allegedly uttered by a senior account man, when the script for Guinness 'surfer' began running into budgetary problems. The creative team (can't remember their names) replied: 'Well, yes, we were really...

Diary: Nouveau riche pair in bad behaviour shock.
July 23, 2004... So what do you do in the unlikely event that you suddenly find yourself with pounds 1.5 million burning a hole in your pocket? Do you, in time-honoured fashion, fritter it away on sports cars? Or perhaps you buy a property in some foreign...

Diary: Philip Green sees red, pitch teams turn white.(Brief Article)
July 23, 2004... Philip Green, the Arcadia boss, is not a man to take setbacks with a philosophical smile and a resigned shrug. Oh dear no. Just ask the four agencies pitching for Green's Bhs and Dorothy Perkins accounts on the day the billionaire withdrew...

Diary: A new name, but FCB wants to return to the good old days, surely.( Foote Cone & Belding )
July 23, 2004... The return of the FCB name to the London ad scene will revive memories among those with expanding waistlines and receding hairlines of a time when the then Foote Cone & Belding was one of the hottest agencies in town. Now listen up, you...

Diary: Reconnaissance goes wrong for the FCB staff.(Brief Article)
July 23, 2004... Talking of FCB, word reaches Campaign of a disastrous pre-pitch foray by the renamed shop. Energised by the agency's new collective identity, the team put together to contest the three-way pitch for the Wales Tourist Board decided to...

Diary: ITV Sales' recent away day par for the course.(Brief Article)
July 23, 2004... So who was it who said that ITV Sales isn't a proper sales job? Anyone? OK, anyone other than Nick Milligan? Well, you are all wrong and we can prove it. Just last week in a Behind the Hype piece on the state of the...

Diary: You must remember.
July 23, 2004... Congratulations to Sam Robinson of COI Communications who won last week's quiz. The answers were: 1. Bacardi Breezer; 2. More Th[s19]n; 3. Phones 4U. The theme was vets. This week, we want you to identify the ads and the theme. Fax your...

Diary: Pick of the week.(Brief Article)
July 23, 2004... Claire Billings picks Bartle Bogle Hegarty's latest 'fluent in finance' ad for Barclays: 'Samuel L Jackson was always going to be a tough act to follow, but Donald Sutherland and Gary Oldman manage stylishly. The story is delivered in a way...

Diary: Turkey of the week.(Brief Article)
July 23, 2004... Jenny Keates objects to Michael Winner's latest spot for First Alternative car insurance: 'As the contented driver of an ten-year-old Ford Fiesta, I'm not in the target market, but the juxtaposition of smug rich white male with placard-waving...

M&C Saatchi flotation fails to excite.(Marketing Services Financial Intelligence)(Brief Article)
July 16, 2004... The M&C Saatchi flotation failed to impress analysts this week despite recovering from a jittery start, with one City source describing it as 'a damp squib'. Despite a 6 per cent rise in share price between Friday, when conditional...

Fetherstonhaugh to take OgilvyOne helm when Thedens quits.(appointment)(Brief Article)
July 16, 2004... Brian Fetherstonhaugh, the chairman of global brands at Ogilvy & Mather Worldwide, is joining its direct network, OgilvyOne Worldwide. He is being lined up to take over from Reimer Thedens, the chairman of OgilvyOne Worldwide, when...

Sky trading jitters as audience slips.
July 16, 2004... Sky Media could end the year owing millions to media agencies following a disappointing audience performance from some of its channels, particularly the flagship Sky One. There is a concern that the Sky sales house Sky Media might end up...

BMW set to launch branded television channel.(Brief Article)
July 16, 2004... BMW is working on a secret plan to launch a branded TV channel that will provide a range of motoring programmes to showcase its models. The channel, expected to run on a digital platform, is understood to be in the early planning stages....

Cinema's marketing body seeks shop to boost UK audiences.(Brief Article)
July 16, 2004... The Cinema Marketing Agency is looking for an ad agency to create a campaign to increase the number of UK cinema-goers. The pitch is being handled by the AAR, which is drawing up a shortlist of agencies. The CMA, which was set up in...

pounds 43m Sky loss for Universal McCann.(Brief Article)
July 16, 2004... Universal McCann is facing the loss of pounds 43 million in billings following its decision not to repitch for the Sky media account. MindShare and Carat will now battle it out for the brief, which covers Sky, Sky Plus and Sky Bet, and...

Boymeetsgirl hires Chalk as a partner and strategic chief.(Brief Article)
July 16, 2004... Boymeetsgirl has gained a fourth partner with the appointment of Chris Chalk as head of strategy. Chalk is returning to the UK after seven years in the US. He was most recently the planning partner at Goodby Silverstein & Partners in San...

Ad agencies to bid for pounds 40m Direct Line task.
July 16, 2004... Agencies are jostling for a place on the pounds 40 million Direct Line shortlist following news this week that the company is considering moving out of its partner of eight years, Mortimer Whittaker O'Sullivan. The loss of the insurance...

Harris resigns as top Tory marketer after nine months.(Brief Article)
July 16, 2004... Will Harris is stepping down as the Conservative Party's director of marketing after just nine months to return to the world of business. The man who helped turn BT Cellnet into O2 has sought to modernise the Tories' approach to...

Mother tasked with updating Amnesty's brand and position.(Brief Article)
July 16, 2004... Mother has beaten Wieden & Kennedy to the brief to develop advertising and a brand positioning for Amnesty International UK. Amnesty, which did not have an incumbent agency, has briefed Mother to redefine the brand and reinvigorate its...

De Beers LV seeks a creative agency for global stores push.(Brief Article)
July 16, 2004... De Beers LV, the joint venture between the world's biggest diamond trader and LVMH Group, is looking for an ad agency to promote its stores around the world. The jewellery company, which has a store on London's Bond Street, has...

Levy leaves door open to buy Grey.
July 16, 2004... Publicis Groupe has ruled out a bid for Grey Global but has failed to dampen speculation that it could go after key parts of the company should it be sold and broken up. Maurice Levy, the Publicis chairman, this week appeared to have...

Spurrier and Cheek fold Spirit Films into Tomboy Films outfit.(Brief Article)
July 16, 2004... Spirit Films, the commercials production company formed by Barnaby Spurrier and Simon Cheek, has been absorbed into the larger outfit Tomboy Films. The merged company will retain the name Tomboy Films. Spurrier is joining Tom-boy's...

Lever Faberge in Dove and Timotei DM talks.(Direct Marketing)(Brief Article)
July 16, 2004... Lever Faberge is talking to agencies about the direct marketing accounts for its Dove and Timotei brands. The reviews are being overseen by Dominic Traynor, who was appointed as the relationship marketing manager for Lever Faberge in...

Winegrowers hand McCann shop brief to sell Chablis to UK.(Brief Article)
July 16, 2004... Burgundy's winegrowers have appointed McCann Erickson Manchester to build Chablis into a major brand in the UK and ward off the growing threat from New World rivals. The agency has been briefed to promote Chablis over the next three...

Hotline: Andy Duncan released from contract.(Brief Article)
July 16, 2004... Andy Duncan, the chief executive designate of Channel 4, has been released from his contract at the BBC and will start on 19 July. Genevieve Lawrence, the BBC's head of audience services, replaces Duncan until a successor is appointed.

Hotline: Agencies line up for pitch.(Brief Article)
July 16, 2004... HHCL/Red Cell, Mother and the Bartle Bogle Hegarty agency in New York have been lined up to pitch for a brief to promote tourism developments being built in Dubai by Emaar Properties.

Hotline: Four agencies to pitch for BhS and Dorothy Perkins.(Brief Article)
July 16, 2004... Four agencies are to pitch for the Arcadia-owned BhS and Dorothy Perkins retail chains. They are Euro RSCG London, Lowe, Delaney Lund Knox Warren & Partners and Grey London.

Hotline: Wyeth shortlists agencies for advertising business.(DDB London)(Brief Article)
July 16, 2004... Wyeth has shortlisted Bartle Bogle Hegarty and DDB London to pitch for its pounds 6 million advertising business. The healthcare company's brands include Anadin, Centrum, BiSoDol, Chapstick and Preparation H. The decision means the incumbent,...

Hotline: Agencies invited to pitch for Diageo media account.(Brief Article)
July 16, 2004... The three Omnicom-owned agencies Manning Gottlieb OMD, PHD and OMD UK as well as MindShare and the incumbent, Carat, have been invited to pitch for the pounds 26 million Diageo media account.

Hotline: Co-operative Group in talks with agencies.(Brief Article)
July 16, 2004... The Co-operative Group is in talks with agencies about its media account. This follows an invitation, via the Haystack Group, for creative agencies to pitch for a brief to promote its membership programme.

Hotline: French Connection to have posters pre-vetted.(Brief Article)
July 16, 2004... French Connection is to have all its posters pre-vetted by the Committee of Advertising Practice, following complaints to the Advertising Standards Authority that some of the fcuk ads, created by TBWA\London, are offensive.

Hotline: Harrods turns contest into straight fight.(Brief Article)
July 16, 2004... Harrods has turned the contest for its creative account into a straight fight between J. Walter Thompson and M&C Saatchi. Ogilvy & Mather has been dropped from the shortlist.

Hotline: Past Times talks toa gencies about ad brief.(Brief Article)
July 16, 2004... Past Times, the chain of gift stores that specialises in replica goods of historic originals, is talking to agencies about an advertising brief. The company is expected to spend about pounds 1 million above and below the line in a bid to...

Hotline: Harvey Nichols appoints Tribal DDB.(Brief Article)
July 16, 2004... Harvey Nichols has appointed Tribal DDB as its digital agency following a five-way pitch against Wheel Group, Lamont consultancy, Fitch and an unnamed agency.

Hotline: West Midlands museums and galleries appoint agency.(Brief Article)
July 16, 2004... A consortium of 35 museums and art galleries across the West Midlands has appointed Manchester's Barrington Johnson Lorains to boost visitor numbers. The agency is working on a press, poster and doordrop campaign.

Hotline: Emap Advertising announces deal with Golden Wonder.(Emap Advertising)(Brief Article)
July 16, 2004... Emap Advertising has announced a pounds 1.5 million cross-media deal with Golden Wonder to promote the Nik Naks snack brand. The deal, brokered by Starcom Motive, will involve Emap's Kiss and Kerrang! brands as well as magazines such as...

Hotline: National Magazine Company promotes Tony Long.(Brief Article)
July 16, 2004... The National Magazine Company has promoted the associate publisher of Good Housekeeping, Tony Long, to the role of publisher on the title, following the defection of Chris Hughes to Conde Nast's Easy Living last month.

Hotline: BDH\TBWA reappointed to handle creative.
July 16, 2004... BDH\TBWA has been reappointed to handle creative for the 1001 carpet cleaning range after a three-way pitch. The range was recently acquired by WD-40. Media will be handled by Central Focus.

Hotline: Aegis Group acquires digital marketing company.(World Wide Web Integrated Net Solutions)(Isobar)(Brief Article)
July 16, 2004... Aegis Group has acquired the Chinese digital marketing company, World Wide Web Integrated Net Solutions, and is merging it into its newly launched digital network, Isobar.

Hotline: Channel 4 appoints new non-executive directors.(Brief Article)
July 16, 2004... Channel 4 has appointed Andy Mollett and Karren Brady non-executive directors. Mollett is the chief financial officer of EMI Publishing and Brady is the managing director of Birmingham City Football Club.

Unilever awards BBH pounds 25m Euro Flora.(Bartle Bogle Hagerty)(Brief Article)
July 16, 2004... Unilever has further strengthened its relationship with Bartle Bogle Hegarty with the news that it has awarded the agency its pounds 25 million pan-European Flora account. The agency won the account following a three-way pitch against...

Study reveals Govt's direct mail pension push most effective.(Brief Article)
July 16, 2004... direct mail has been more successful than advertising in persuading Britain's pensioners to apply for means-tested top-up benefits, research for the Government suggests. A review by the Department of Work and Pensions found 866,000...

Interbrew backs XXXX with summer ad drive.(Brief Article)
July 16, 2004... Interbrew is launching an above-the-line campaign by Bartle Bogle Hegarty to support Castlemaine XXXX lager over the summer. The campaign, which comprises two 30-second spots backed by outdoor activity, aims to differentiate the brand...

Lego calls review of pounds 35m European media.(Brief Article)
July 16, 2004... The toy manufacturer Lego has called a review of its European media account, estimated to be worth pounds 35 million. Lego has invited networks to pitch for the business, including the UK incumbent, Starcom Motive, which also holds the...

BHO/FCB renames as following Hoggins and O'Shea's exit.(FCB London)(Battle Hand Over)(Brief Article)
July 16, 2004... FCB is returning as a standalone name on the London agency scene for the first time since the US network's London office merged with Banks Hoggins O'Shea six years ago. From this week, the agency will be known as FCB London rather than...

PAA independent as Havas sells its stake to Andrews, Aldridge.(Partners Andrews Aldridge)(Brief Article)
July 16, 2004... Havas has sold its stake in the direct marketing agency Partners Andrews Aldridge back to the shop's founders, Steve Aldridge and Phil Andrews. No details of the deal have been disclosed but Havas is understood to have held a majority...

Sure sponsors ITV's The Test programme with idents by Lowe.(idents)(Brief Article)
July 16, 2004... Sure, the Elida Faberge anti-perspirant brand, is reinforcing its claim as the answer to stressful moments with new idents for ITV's The Test. Sure is sponsoring the series, fronted by the confidence coach Jeremy Milnes and featuring...

WCRS develops launch work for BMW 1 Series.(WCRS Group PLC)
July 16, 2004... WCRS is launching BMW's 1 Series model with a pounds 1 million, multimedia campaign positioning the car as 'the only one'. The campaign is designed to promote the unique features of the brand, attracting up-market drivers in their late...

Cravendale press ads focus on purity.(DDB London)(Brief Article)
July 16, 2004... DDB London has created a print campaign for Arla Foods' Cravendale milk brand, highlighting its pure and fresh credentials. The ads continue the 'Cravendale tastes so good the cows want it back' television campaign, which broke last...

Innocent promotes Fruitstock festival in national campaign.(Brief Article)
July 16, 2004... Albion is launching an ad campaign to promote the second Innocent Smoothies 'Fruitstock' music festival on the weekend of 7 August. The campaign, which includes national press ads, flyers and a viral spot, attempts to raise awareness of...

Farm emphasises innovation in multimedia Smart forfour push.(Brief Article)
July 16, 2004... Farm has created a multi-media campaign to launch the first four-seater Smart car, the Smart forfour. The TV, press and outdoor campaign targets an ABC1 audience with a slight female bias. It aims to highlight the car's innovative...

Peugeot continues summer drive with second 206 TV spot.(Brief Article)
July 16, 2004... Peugeot has unveiled another execution in its latest campaign to increase sales of its 206 models over the summer. The pounds 1.5 million campaign, developed by Euro RSCG London, works on the idea that people will go to great lengths to...

Business performance league: 16 July.(Illustration)
July 16, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media performance league: 16 July.(Illustration)
July 16, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

NatWest ad bids to win over students.(National Westminster Bank)(Brief Article)
July 16, 2004... NatWest pokes fun at what it suggests are its rivals' transparently phoney attempts to communicate with young people in a campaign designed to entice more student customers. M&C Saatchi has produced the cinema ad, which makes its debut...

Barrett Cernis firms up special link with Carat Insight team.(Brief Article)
July 16, 2004... Barrett Cernis has decided to create a permanent relationship with Carat's specialist planning division rather than fill its vacancy for a planning director. Carat Insight's 20-strong team will become Barrett Cernis' permanent account...

Kiss creates summer vibe for young London.(Kiss 100)(Brief Article)
July 16, 2004... Kiss 100, the Emap-owned dance music radio station, is mounting its biggest advertising effort for three years to position itself as an essential part of summer. Kiss is putting pounds 1.5 million behind a multimedia initiative based on...

Clearasil shaving gel adopts 70s porn style.(print campaign)(Brief Article)
July 16, 2004... McCann Erickson has developed a print campaign to launch Clearasil shaving gel into the young men's market. The campaign uses three images of male models in provocative but humorous and exaggerated poses that would not look out of place...

Self-assessment work promotes benefits of filing tax returns online.(Inland Revenue)(Brief Article)
July 16, 2004... Miles Calcraft Briginshaw Duffy has created a campaign for the Inland Revenue designed to encourage people to file their tax returns online. Last year, nearly 700,000 people used the web service but the Inland Revenue wants to increase...

Tabloid moves pay off for Independent and Times in June.(Brief Article)
July 16, 2004... The Times and The Independent were the only two national quality dailies to put on sales in June, according to the latest figures from the Audit Bureau of Circulations. The Independent, now published only as a tabloid, continued to grow,...

Bare Films created as Bliss and Union pool director talent.(Bliss Films and Union Pictures)(Brief Article)
July 16, 2004... The Union Pictures co-founder Clare Timms has launched a production company with Helen Hadfield of Bliss Films. The new company, Bare Films, boasts the bulk of Union Pictures' roster of directors, including Joakim Eliasson, Tom Baxandall...

Media: Zeitgeist - Interchangeable limbs add certain ghoulish appeal to Kubrick collectable figures.(Brief Article)
July 16, 2004... Oh dear. Oh dear, oh dear, oh dear. Zeitgeist is saddened this week to hear that the recent Kubrick collecting craze has reached the advertising industry. And sad, in all its various shades of meaning, is certainly the operative word here....

Media: Forum - Will Berliner format suit The Guardian?(MediaCom)
July 16, 2004... What do advertisers think of The Guardian's plans to go Berliner? Are there real advantages to it? It's strange that, in Britain at least, newspaper formats have become so tangled up with notions of class and quality. Despite all...

Media: Behind the Hype - Chauffeurs and golf days out in ITV Sales facelift.(contract rights renewal)
July 16, 2004... The old guard of the two ITV sales houses rather had it coming, Jeremy Lee writes Last week, Graham Duff stood up at the launch of the ITV autumn 2004 schedule to deliver his first industry-wide speech as the managing director of ITV...

Media: Headliner - MGN ad chief wins reputation as the lady that doesn't lunch.(Mirror Group PLC)(services of Clare Dove)
July 16, 2004... Clare Dove has focused on sorting out the back-office issues, Claire Billings says Despite her strikingly feminine appearance, the Mirror Group Newspaper ad director, Clare Dove, has gained the reputation as being a tough nut to crack....

Media: Perspective - Sharrocks faces a tough job as Carat hits Diageo review.(Carat Company Ltd. appoints Nigel Sharrocks)
July 16, 2004... The news that Diageo is conducting a media review out of Carat can't have been the welcoming present Nigel Sharrocks, the agency's chief executive of all of two weeks, was hoping for. Much like Nick Milligan, the also newly arrived...

Media: Spotlight - Portland-PPL merger set to trigger market activity.(Poster Publicity)(Portland Outdoor)
July 16, 2004... WPP wants to gain buying clout in the outdoor sector. Alasdair Reid investigates What goes around comes around. This isn't the first time a Poster Publicity (PPL) merger with Portland Outdoor has been on the cards. In February 1995, Sir...

Media: Strategy of the Week - Yahoo! places emphasis on successful searching.(MBA)
July 16, 2004... Yahoo! takes on rivals with posters tailored to specific sites, Rachel Gardner says Using an internet search engine was once a simple matter of going to the site with which you were most familiar. But this looks set to change. Rapid...

Close-Up: Close-Up: Live Issue - Risky business as Meyer holds out for a good deal.(Interview)
July 16, 2004... It's unclear why the head of Grey has opted for a public auction, Bob Willott writes The 'for sale' sign hanging over Grey Global Group prompts more questions than answers about the motives of the chief executive, Ed Meyer. Assuming...

Close-Up: On the Campaign Couch ... with JB.(Jeremy Bullmore)
July 16, 2004... You have obviously sat in thousands of meetings over the years. What was your favourite chart? Many years ago J. Walter Thompson woke up to the fact that, without a former Procter & Gamble employee on our account management roster, we...

Close-Up: Live Issue - How IPG plans to deal with the Lowe network's identity crisis.
July 16, 2004... Only a radical remedy can help the network return to glory days, John Tylee says With a less-than-satisfactory marriage behind it and an identity crisis yet to be resolved, it's little wonder that Lowe is seen as Interpublic's problem...