Campaign articles from July 2003

Campaign archives from July 2003

M&S issues womenswear ad brief.(Marks & Spencer plans advertising related to its upcoming women's clothing collection)(Brief Article)
July 4, 2003... Marks & Spencer is in talks with a number of creative agencies with a brief to develop the launch strategy for its next women's clothing collection. It is unclear if Rainey Kelly Campbell Roalfe/Y&R, which handles the core pounds 26...

JWT on alert as Sun Microsystems holds talks with agencies.(Brief Article)
July 4, 2003... The IT giant Sun Microsystems is holding talks with London agencies as it considers a review of its creative advertising account, worth pounds 5 million in the UK. The company is said to be looking to reposition itself as a more...

Thomas takes up top Proximity role.(Chris Thomas becomes the head of Proximity London)
July 4, 2003... Chris Thomas, who was ousted from his position as the chief executive of Lowe in March, has been appointed to run the Omnicom direct marketing agency, Proximity London. Thomas, 41, will take over as the chief executive in September when...

Interpublic Group's finance chief Sean Orr to quit in August.(Brief Article)
July 4, 2003... Sean Orr, whose four-year reign as the finance chief of Interpublic has been dogged by serious financial embarrassment, is to quit. The debt-laden company announced on Wednesday that Orr would leave his job as the chief financial officer at...

Legal & General plots pounds 10m ad rethink.(Legal & General is reving its media and creative accounts)(Brief Article)
July 4, 2003... Legal & General is reviewing its pounds 10 million media and creative accounts out of the WWAV Rapp Collins Group. An intermediary has been appointed to select a shortlist of agencies, both media and direct marketing specialists, to pitch...

Ulf leaves uber-cool directors Traktor to take up solo career.(Ulf Johannson leaves Traktor)(Brief Article)
July 4, 2003... Traktor, the Swedish directing collective, famous for the anonymity of its members, is losing one of its founders -because he wants to make a name for himself. Ulf Johannson, one of the seven-strong team whose reel includes Reebok 'belly',...

PERSPECTIVE: Investors are right to be circumspect, but Sir Sorrell is worth it.(a discussion of WPP's group CEO Sir Martin Sorrell's compensation is examined)
July 4, 2003... Those of us who live on the other side of the flap often wonder why fat cats require so many inducements to get them out of bed each day - vast salaries, bonuses, incentive schemes, share options, pension plans, golden hellos, golden goodbyes,...

WPP rings changes at Y&R and Wunderman.(WPP's Young & Rubicam/Wunderman Europe, the Middle East and Africa restructures)(Brief Article)
July 4, 2003... WPP's Young & Rubicam/Wunderman Europe, the Middle East and Africa has introduced wide-ranging management changes to strengthen the ties between the above- and below-the-line sister networks. The restructure also sees Robert Campbell, the...

Claydon Heeley wins Goodyear's Euro below-the-line assignment.(Goodyear appoints Claydon Heeley Jones Mason to its pan-European below-the-line account)
July 4, 2003... Goodyear, the tyre manufacturer, has appointed Claydon Heeley Jones Mason to its pounds 15 million pan-European below-the-line account. The agency won the business following a three-month review process. It saw off its sister Omnicom...

Three line up to vie for BoxClever's pounds 1m advertising account.(Brief Article)
July 4, 2003... BoxClever, the merged Radio Rentals and Granada electronic rentals company, has invited three agencies to pitch for its creative account. Leagas Delaney, Miles Calcraft Briginshaw Duffy and an undisclosed agency have been chosen to pitch...

PHD beats Starcom Motive to land pounds 3m Revlon business.(Brief Article)
July 4, 2003... PHD has won the pounds 3 million media planning and buying account for the haircare and cosmetics giant Revlon International after a head-to-head pitch against Starcom Motive. Manning Gottlieb OMD and MindShare were included in an earlier...

O'Shea to advise RAB on creativity.(the Radio Advertising Bureau is changing its focus)(Brief Article)
July 4, 2003... The Radio Advertising Bureau is changing its focus in a bid to increase creative standards in radio advertising. After 11 years of selling the importance of radio to media agencies, it is to put more of an emphasis on targeting creative...

Senior BBH TV man joins RSA Films for new-business role.(Andy Gulliman is joining RSA Films)(Brief Article)
July 4, 2003... Andy Gulliman, the senior Bartle Bogle Hegarty TV producer best known for his work on the agency's award-winning 'odyssey' commercial for Levi's and Microsoft's Xbox campaign, is leaving to join RSA Films. He becomes the production...

TBWA London forms content department.(Brief Article)
July 4, 2003... TBWA\London has introduced a department dedicated to exploiting opportunities in TV and radio programming, music and film in order to expand its client offering. The new division, called TBWA\Content, will be overseen by the executive...

WPP stays firm over shareholder ploy to raise Cordiant price.(Brief Article)
July 4, 2003... The tug-of-war for control of the Cordiant group intensified this week as WPP refused to bow to pressure to increase its offer for the beleaguered company. The decision of Sir Martin Sorrell, WPP's chief executive, not to up his pounds 266...

HOTLINE: BT International appoints Starcom MediaVest.(to handle its media planning and buying account)(Brief Article)
July 4, 2003... BT International has appointed Starcom MediaVest to handle its pounds 10 million media planning and buying account. Starcom pitched against ZenithOpti-media for the business, which was previously held by Media Planning Group.

HOTLINE: Marlow Foods in talks with agencies.(for its creative account)(Brief Article)
July 4, 2003... Marlow Foods, the maker of the meat-free Quorn food range, is in talks with agencies about its pounds 2 million creative account, currently held by St Luke's. The company announced this week that it had appointed the former Kellogg marketing...

HOTLINE: Made to Measure wins Estee Lauder account.(Brief Article)
July 4, 2003... Made to Measure, the Manning Gottlieb OMD spin-off agency, has won Estee Lauder's media planning and buying account. The account was previously held by Mediahead.

HOTLINE: Nicole Louis joins Camelot as marketing controller.(Brief Article)
July 4, 2003... Nicole Louis, the Orange head of brand communications who oversaw the telecom company's review out of WCRS, has joined Camelot, a WCRS client, as its marketing controller.

HOTLINE: PHD retains planning account for Homebase.(Brief Article)
July 4, 2003... PHD has retained the planning account for Homebase following the consolidation of the Homebase and Argos pounds 45 million media buying account into MindShare. MindShare will continue to handle planning for Argos. The review was overseen by...

HOTLINE: Labour Party asks BMP DDB for euro campaign.(Brief Article)
July 4, 2003... BMP DDB has been asked by the Labour Party to come up with a campaign to sell the euro to the British public. The agency is currently providing strategic advice and awaiting a detailed brief.

HOTLINE: Vauxhall calls for agencies to pitch for new Astra campaign.(Brief Article)
July 4, 2003... Vauxhall has called Lowe & Partners and the incumbent, Delaney Lund Knox Warren & Partners, to pitch for a campaign to launch the new Astra, earmarked for early next year. DLKW won the Astra account from Lowe in September last year.

HOTLINE: Youth entertainment channel CNX rebranded as Toonami.(Brief Article)
July 4, 2003... CNX, Turner Broadcasting's youth entertainment channel, is being rebranded as Toonami and will now target boys aged ten to 15. The decision to ditch the CNX brand comes less than a year after it launched.

HOTLINE: Advertising Principles appointed to launch Vidal Sassoon products.(Brief Article)
July 4, 2003... Advertising Principles in Leeds has been appointed to the pounds 2 million creative account for the launch of three Vidal Sassoon hair styling products after a four-way pitch.

HOTLINE: McCann-Erickson Bristol appointed to handle Kohler campaign.(Brief Article)
July 4, 2003... McCann-Erickson Bristol has been appointed to handle a national above-the-line campaign for the UK launch of the US bathroom and kitchen designer Kohler. The account was won after a four-way pitch and the media buying account was handed to...

HOTLINE: Express Newspapers appoints classified ad controller.(Karen Newton)(Brief Article)
July 4, 2003... Express Newspapers has raided Associated Newspapers to appoint a group classified ad controller. Karen Newton joins to oversee classified sales across all Express titles, including its proposed London evening launch.

HOTLINE: Polly Evelegh to join Ogilvy & Mather.(Brief Article)
July 4, 2003... Polly Evelegh, the head of planning at Walsh Trott Chick Smith, is leaving the agency to join Ogilvy & Mather as the planning partner on its Kimberly-Clark account.

HOTLINE: Sky launches new interactive advertising format.(Brief Article)
July 4, 2003... Sky has launched a new interactive advertising format that allows advertisers to capture personal data while remaining in the broadcast stream. Nivea has become the first advertiser to use the new service.

HOTLINE: Dennis Publishing appoints editor of men's title Jack.(Michael Hodges)(Brief Article)
July 4, 2003... Dennis Publishing has appointed Michael Hodges as the editor of the men's title Jack. Hodges is a former executive editor of Maxim and Maxim Fashion.

HOTLINE: Five series sparks complaints to the ITC.(Brief Article)
July 4, 2003... A five series called Camera, Lights, Accident featuring strange events and mishaps sparked 37 complaints to the Independent Television Commission regarding taste and decency. One item, which showed a child being swung round from its arms and...

TBWA highlights video phone for 3.(Brief Article)
July 4, 2003... TBWA\London compares video-mobile technology with historical advances such as the moon-landing in its latest campaign for 3 UK. The 30-second spot, which uses T-Rex's classic track Children of the Revolution, aims to promote the idea that...

James O'Connor, the ex-director-general of IPA, dies aged 85.(Obituary)
July 4, 2003... James O'Connor, regarded by many as the most pioneering and innovative director-general of the IPA, has died aged 85 after a heart attack. During his 22-year stint as the chief of the agency trade body, he was credited with drafting the...

Ipsos-RSL publishes Europe 2003 findings.(on media, internet access)(Brief Article)
July 4, 2003... A survey of the top demographic of Europeans shows that they continue to have a high consumption of pan-European media and nearly all have internet access. The Europe 2003 research, from Ipsos-RSL, attempts to deliver a rounded view of the...

Static adspend forecasted for 2003.(Brief Article)
July 4, 2003... UK ad expenditure is expected to remain virtually static for the second year in succession with recovery in the US market not translating into similar growth here. Adspend for 2003 will rise by just 0.4 per cent to dollars 15.28 billion,...

Russell Price opens Wunjo with focus on integrated extension.(Wunjo Communications)(Brief Article)
July 4, 2003... Russell Jarman Price, the founder of the 80s boom agency Still Price Lintas, has teamed up with the former partner of environment marketing within HHCL & Partners, Alex Gulland, to launch an agency called Wunjo Communications. The pair...

DWP holds ad pitch to counter disabled discrimination.(Department of Work and Pensions)(Brief Article)
July 4, 2003... Agencies have been invited to pitch for a campaign from the Department of Work and Pensions to promote disabled people in the workplace and counter discrimination. Under the Disability Discrimination Act 1995, the Government is committed...

Ofcom chief hits out at Puttnam's Bill initiative.(Stephen Carter, Lord Puttnam)(Brief Article)
July 4, 2003... Stephen Carter, the Ofcom chief executive, this week hit out at what he claimed were the misguided efforts of the Labour peer Lord Puttnam to amend the remit of the media watchdog. Speaking publicly for the first time since his appointment,...

AMV to promote safer drinking for Diageo.(Abbott Mead Vickers BBDO)(Brief Article)
July 4, 2003... Abbott Mead Vickers BBDO has won the task to create the first campaign by Diageo to promote responsible drinking. The agency was awarded the account following a pitch among the company's six roster agencies: J. Walter Thompson, Mother,...

Rajar testing rejects electronic systems to monitor listeners.(Brief Article)
July 4, 2003... Rajar, the radio industry audience measurement system, has rejected the electronic measurement system favoured by its critic Kelvin MacKenzie. MacKenzie, the chief executive of the talkSPORT owner, The Wireless Group, has introduced the...

Infinity Productions signs Moo-Young to its directors' roster.(China Moo-Young)(Brief Article)
July 4, 2003... Infinity Productions has signed the young director China Moo-Young to its roster to work on a variety of advertising projects. Since graduating from Bristol University in 1998, with a first in Film and Drama, 25-year-old Moo-Young has...

US rejects Nike free speech.(Brief Article)
July 4, 2003... Multinational advertisers could face fresh legal challenges from pressure groups in the wake of the blow to freedom of commercial speech dealt by the US Supreme Court last week. Ad industry leaders in the US and Europe have been stunned by...

TAP creates agency management team after Omnicom deal.(the Allmond Partnership names Paul Longhurst as managing director)(Brief Article)
July 4, 2003... The Allmond Partnership, which last week bought itself out from Omnicom, has appointed Paul Longhurst as its managing director. Longhurst, who joined TAP 18 months ago as an inter-active TV consultant, will lead a newly created management...

VW Polo ad extends tough theme.(print campaign from BMP DDB)(Brief Article)
July 4, 2003... Volkswagen Polo's new print campaign from BMP DDB uses a tongue-in-cheek take on Hollywood heist movies to emphasise the tough qualities of the car marque. The ad, called 'cops', shows a squad of US police officers taking cover behind a...

Lowe promotes new Vauxhall Signum as a rule-breaking car.(Brief Article)
July 4, 2003... Vauxhall is launching what it claims is an entirely new class of premium car, the Signum, with advertising stating that 'normal rules do not apply'. The national TV campaign through Lowe marks the start of an initiative by the company to...

Peugeot 307 ad uses idea of envy.(TV spot by Euro RSCG Wnek Gosper)(Brief Article)
July 4, 2003... Euro RSCG Wnek Gosper has created a new TV spot for the Peugeot 307, attempting to maintain the car's success after it was heralded as the Coty International Car of the Year 2002. In the new work, breaking on 7 July, the car is presented as...

JCDecaux develops vinyl-wrapped bus sites for Hulk movie.(Brief Article)
July 4, 2003... JCDecaux has devised a multi-format outdoor campaign for the release of the film, The Hulk, based around the idea of the Hulk breaking out of poster sites. Through its Innovate special-projects division, JCDecaux has created 'Hulk zones'...

KFC promotes chicken salad option on TV.(campaign created by Bartle Bogle Hegarty)(Brief Article)
July 4, 2003... KFC is aiming to broaden its appeal to women and develop a healthier image with the launch of its new chicken salad, which will be backed by a TV campaign created by Bartle Bogle Hegarty. The spot, called 'street', is the latest execution...

Publicis spoofs 50s movies for Anadin.(Brief Article)
July 4, 2003... Anadin, the Wyeth-owned painkiller brand, is continuing to push its appeal to younger consumers with new ads that shun the scientific approach adopted by its rivals. Publicis has produced the latest burst of advertising, which spoofs the...

Conde Nast's Vogue survey shows style titles are influential.(Brief Article)
July 4, 2003... Conde Nast has published its Vogue Style Survey, a study of 2,500 magazine-reading ABC1 women. Highlights include the finding that magazines are the most influential medium to this audience, with 67 per cent saying they are influenced by...

EMS figures reveal fall in daily news viewing.(European Media & Marketing Survey)
July 4, 2003... Average daily viewing of the pan-European TV news networks has decreased despite an increase in overall monthly reach, according to the latest European Media & Marketing Survey figures. EMS attributes this to an increased number of channels...

Leagas Delaney rolls out Pilsner Urquell integrated ad campaign.(Brief Article)
July 4, 2003... Leagas Delaney has developed an integrated campaign to help bolster sales of Pilsner Urquell's golden beer in London. The campaign will target 25- to 34-year-old men more inclined to choose a branded beer than a standard pint, using cinema,...

JWT's latest TV work for Dairylea extends animated cow motif.(J. Walter Thompson, Kraft Dairylea)(Brief Article)
July 4, 2003... J. Walter Thompson has unveiled its latest TV spot for Kraft Dairylea, which tries to reinforce the goodness of the brand, using the animated cows that are featured on the product's packaging. 'Cow manoeuvres', the second in the series for...

CHI uses alternative ending and endline for Tango campaign.(Clemmow Hornby Inge)(Brief Article)
July 4, 2003... Clemmow Hornby Inge has developed a fresh twist to the existing Tango campaign with its latest ad, 'barrel miss'. A 30-second ad for Britvic's fizzy orange drink introduces the endline: 'You know when you've not been Tangoed.' It...

Govt research reveals ethnic groups favour regular media.
July 4, 2003... Government campaigns aimed at Britain's ethnic minorities are to be revamped following a ground-breaking research project carried out by COI Communications. In future, Whitehall departments will rely more heavily on mainstream media...

BUSINESS PERFORMANCE LEAGUE: 4 July.(agencies ranked by billings gained)(Brief Article)(Illustration)
July 4, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 4 July.(agencies ranked by billings gained)(Brief Article)(Illustration)
July 4, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA FORUM: Is the future bright for client media controllers?
July 4, 2003... John Blakemore, one of the first client media controllers, is now retiring. How much has the role evolved over the years, Alasdair Reid asks. John Blakemore admits it's sometimes scary when he looks back, but he's been working on the...

MEDIA: MORE - AN EXPERT'S VIEW. Rebecca Beer was happy with more celebrity features inside the new-look More magazine.
July 4, 2003... Emap has ploughed pounds 3 million into the relaunch of its teen magazine More in the hope of repositioning it in what is already a crowded market. The first thing I notice about the newly styled title is that the exclamation mark has been...

MEDIA CHOICE: Caroline Healy, the marketing director at SMG Out of Home, selects MSN's personalised ads in Heat magazine.(Brief Article)
July 4, 2003... ''Drinks on Caroline Healy tonight' is a rare announcement - and not one I expect to see in the pages of a weekly magazine. So it was something of a shock to see this headlined in an MSN ad in Heat. 'On looking at the ad a bit more...

MEDIA HEADLINER: RAB turns to organiser O'Shea to trumpet the virtues of radio.(Radio Advertising Bureau, Chris O'Shea)
July 4, 2003... Douglas McArthur believes that O'Shea can make a big difference, Ian Darby says. You could be forgiven for believing that advertising becomes a gravy train for its big names. Knock a few good ads out, run the creative department for a bit,...

MEDIA PERSPECTIVE: Count on Sly Bailey to build value after Trinity Mirror mess.
July 4, 2003... Trinity Mirror's trading statement, issued a week ago and containing about as much cheer as a post-courtroom booze-up with Chris 'n' Billie, took no-one by surprise. Another litany of gloom for national titles (the Daily Mirror's circulation...

MEDIA: SPOTLIGHT ON ESPOTTING - Espotting deal proves there's still money to be made online.
July 4, 2003... There's room for manoeuvre in the pay-per-click search market, Alasdair Reid says. Here's one for nostalgia buffs. It's the story of Sebastian Bishop and James Burrows, a creative pairing at Rainey Kelly Campbell Roalfe, who leave to set...

MEDIA: STRATEGY OF THE WEEK - MAXIM. Maxim's new ad campaign may be a tiny bit too subtle to work. Glen Mutel reports.
July 4, 2003... You probably don't know this, but Maxim is a little more mature than its rival men's magazines. The reason you probably don't know this is because Maxim's front covers carry the same amount of naked, female, celebrity flesh per square inch...

CLOSE-UP: NEWSMAKER - JONATHAN RIGBY. Banks gambles on unproven Rigby to revive BHO.(Banks Hoggins O'Shea/FCB)
July 4, 2003... Rigby is confident that he is ready for the challenge at BHO, Mark Sweney says. The appointment of Jonathan Rigby as the managing director of Banks Hoggins O'Shea/FCB has raised some industry eyebrows. After the management implosion at...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
July 4, 2003... Q: Our entire agency is working till all hours to pitch for an account that will realistically spend less than a couple of million... in a good year. What's more, it's the sort of brand name that will make us look very desperate if we win it....

CLOSE-UP: LIVE ISSUE - CRISPIN PORTER & BOGUSKY. The US ad agency that trounced 'cog' at Cannes.
July 4, 2003... This little-known US shop has taken the industry by surprise. So who are Crispin Porter & Bogusky? The names may only just have come on to your radar after the agency became the unexpected winner at the 50th Cannes International Advertising...

CLOSE-UP: LIVE ISSUE - SAFE DRINKING CAMPAIGNS. Can AMV help binge drinkers in the UK reduce their intake?(Abbott Mead Vickers BBDO campaign for Diageo)
July 4, 2003... Could advertising lead to a safer drinking culture in the UK? Ever woken up in a strange place, close to throwing up last night's dinner and with a paralysing headache? The chances are you've had a heavy night on the booze. And why not, you...

CLOSE-UP: REVIEW - CAMPAIGN SCREEN. W&K's Ben Walker casts a copywriter's eye over this month's Campaign Screen.
July 4, 2003... What goodies do we have inside the box today? We kick off with a selection of the best ads of the month. Highlights include a funny PlayStation 2 spot, beautifully crafted ads for Mercedes and Stella Artois and a campaign for Orange...

EDITORIAL: EU proposal treats advertising badly.(Editorial)
July 4, 2003... Summertime and everybody is getting hot under the collar about the latest crude and ill-thought attempt by Brussels legislators to put advertising to rights. The reason is a surprise proposal by the European Union's social affairs...

EDITORIAL: Remington, an affront or a celebration?
July 4, 2003... Talking of creative subjectivity, one wonders what m'learned friends would say about Remington's ads for its pubic hair trimmer. An affront to human dignity or a celebration of modern femininity? The verdict is yours

OPINION: Mills on ... Women's Tennis Association.
July 4, 2003... What is it about sport that brings out the irresistible urge to pun in journalists? 'Hewitt falls victim to a grass master' went one headline at the weekend. 'Supernova Sharapova' went another. 'Ginny Wades in' (as in Virginia Wade)...

OPINION: Stuart Elliott in America.(book sales)
July 4, 2003... Who would have thought that the hottest consumer product in America would be the lowly, low-tech book? As the nation heads into the 4 July holiday weekend, shoppers are stocking up on books instead of pricey electronic gadgets, must-have...

THE MEDIA BARONS: DOMINIC PROCTOR.(MindShare)(Interview)
July 4, 2003... The designer of the blueprint for MindShare, Proctor is the English gent who plays by the rules of media, but he is also not averse to being a bit radical. Articulate, intelligent, affable, disarmingly modest and with that classically...

PARENT MARKETING: THE PARENT TRAP.
July 4, 2003... More and more sections of the media are realising that targeting parents can be a lucrative business. Pippa Considine takes a look at some of the new arrivals. Kids are serious cool. Pictures of Kate Winslet, Jamie Oliver or David Beckham...

PARENT MARKETING: AMERICA'S BABY BOON - Targeting parents is big business in an otherwise flat US market.
July 4, 2003... Yet the ads are just as likely to be for SUVs and printers as for baby wipes. Jim Edwards reports on this expanding sector. With adspend so flat in the US during the past two years, one area stands out for bucking the trend. Marketing to...

PRIVATE VIEW: Rooney Carruthers, the creative partner at Vallance Carruthers Coleman Priest.(advertising reviews)
July 4, 2003... We used to go to Butlins in Clacton for our summer holidays when we were kids, a real treat for a boy from Willesden. What fun. I could eat six hot ring donuts in one sitting. At breakfast, every family table got a raffle ticket and we'd sing...

DIARY: Blakey hits bum note so IoW venues beware.
July 4, 2003... Well, Blakey certainly managed to go out with a twang. John Blakemore, the veteran media controller of GlaxoSmithKline and an aficionado of the Golden Age of Rock and Roll, held his retirement bash at the 100 Club last week. The choice of venue...

DIARY: CHI in front with 'picks' and O&M's an outsider leading 'turkey' stakes.
July 4, 2003... With the runners and riders just past the half-way mark we thought you'd like to know who are the favourites for the final gallop to the winning post - and who are the donkeys - in Campaign's annual 'pick and turkey' stakes. First a bit of...

DIARY: O&M freebie for ASH is stubbed out by Europe.
July 4, 2003... So tobacco advertisers have had their last gasp, have they? Don't you believe it. They still have the power to rattle agency cages. Just ask Action on Smoking and Health, which has just been gifted an advertising opportunity only to have...

DIARY: Morris invites you to a bit of a retirement do.
July 4, 2003... Does the name Dave Morris ring a bell? This year he retires from Bucks College (or Buckinghamshire Chilterns University College). A bit of a do has been organised to mark this fact and reunite all his past and present students and industry...

DIARY: You must remember.
July 4, 2003... Unfortunately, nobody picked up the Champers for winning last week's quiz. The answers were: 1. Citroen; 2. Coca-Cola; 3.Boddingtons. The theme was ice-cream vans. This week, we want you to identify the ads and the theme. Fax your answers...

DIARY: Pick of the week - TBWA\London/3.(TBWA\London's ad for 3 receives positive reviews)(Brief Article)
July 4, 2003... Mark Sweney is pleasantly surprised by TBWA\London's ad for 3: 'This ad should have launched 3. The juxtaposition of achievement in the face of negativity positions 3 as the heir apparent in the mobile market. The spot effectively promotes 3's...

DIARY: Turkey of the week - easyJet.(easyJet's 'discover weapons of mass distraction' poster is criticized)(Brief Article)
July 4, 2003... Rebecca Beer cringes at easyJet's 'discover weapons of mass distraction' poster, currently plastered around London: 'EasyJet is shameless when it comes to cheap publicity stunts. With the blatant 'management trainee' steal from The Economist...

Hytner to head Saatchis in Europe.(Publicis Groupe names Richard Hytner as head of the Saatchi & Saatchi European network)(Brief Article)
July 11, 2003... Publicis Groupe is to install Richard Hytner as the head of the Saatchi & Saatchi European network. The move is being seen as grip-tightening by the French group over its subsidiary. The appointment comes as Hytner, the former chief...