Campaign articles from January 2012

Campaign archives from January 2012

JWT promotes trio to run London shop.(Brief article)
January 27, 2012... JWT has looked internally to replace its former chief executive, Guy Hayward, with the promotion of the joint managing directors, Joe Petyan and James Whitehead, as well as the executive creative director, Russell Ramsey. The trio will take...

Agencies line up for Ryanair ad brief.
January 27, 2012... Ryanair, the budget airline that has frequently incurred the wrath of the Advertising Standards Authority, is on the search for an ad agency to handle its pounds 4 million account. The company is approaching agencies to invite them to submit...

Bulmers kicks off advertising pitch.(Brief article)
January 27, 2012... Bulmers is reviewing its pounds 3 million advertising account as it aims to strengthen its positioning against rivals such as Magners. St Luke's is the incumbent on the Heineken-owned cider brand, which is inviting agencies to compete for the...

Russian Standard calls global review.(Brief article)
January 27, 2012... Russian Standard Vodka is conducting a global review of its advertising arrangements as it prepares for a major brand push. The premium vodka brand has sent a brief to ad agencies as part of a pitch process being handled by The Observatory....

Specsavers launches pounds 39m media contest.(Brief article)
January 27, 2012... Specsavers is reviewing its pounds 39 million UK media planning and buying business, which is currently held by MEC and MediaCom. The optician has split its business between Group M agencies for seven years. MEC looks after the national...

NI reviews pounds 28m roster.(Brief article)
January 27, 2012... WCRS and CHI & Partners among agencies on alert as publisher seeks savings. News International is putting its entire agency roster, including WCRS and CHI & Partners, on notice as part of a wide-ranging review of its marketing...

Editor's Perspective: Winning big isn't always a reason to celebrate.
January 27, 2012... If you were looking for an indication of how much Publicis Groupe is smarting about losing out on the pounds 3 billion General Motors media pitch to Aegis, here's a quote from the press release it rushed out on Tuesday. The GM business...

Saatchis appoints Thomas as UK MD.
January 27, 2012... Account head Leigh Thomas will replace Michael Rebelo. Saatchi & Saatchi has promoted Leigh Thomas, its head of account management, to UK managing director. She replaces Michael Rebelo, who became the chief executive of Saatchi &...

Agencies see drop in client fees, MAA finds.(Marketing Agencies Association)(Brief article)
January 27, 2012... Clients are paying agencies almost 20 per cent less in fees than they were ten years ago, according to new research. The findings, from the Marketing Agencies Association, coincide with the launch of the new Agency Remuneration Best Practice...

JWT London picks up Royal Caribbean.
January 27, 2012... Royal Caribbean International has appointed JWT London as its first UK advertising agency. The shop triumphed in a pitch against VCCP Blue and Isobel to handle the estimated pounds 6 million account. JWT is the global incumbent on the...

Triumph International seeks agency for global relaunch.
January 27, 2012... Triumph International, the lingerie company, is looking for an advertising agency to relaunch the brand globally and work on the launch of a new product. The brand, which has its headquarters in Switzerland, is holding meetings with agencies...

Tourism Ireland calls direct pitch.(Brief article)
January 27, 2012... Tourism Ireland is reviewing its pounds 2 million direct marketing account. The statutory review is being handled directly by the tourist body's marketing department. Tourism Ireland is looking to appoint an agency in July, with work...

Hamid Habib to head MPG division.(MPG Media)(Brief article)
January 27, 2012... MPG Media Contacts has appointed Hamid Habib, the head of strategy at Zenith Media, as a managing partner. Habib joins the Havas Media agency to head Catalyst, its new strategy and research unit. He will lead a team of 30 strategists,...

Vodafone kicks off retail advertising review.
January 27, 2012... Vodafone has called a review of its integrated retail advertising account. The process is being handled through AAR and overseen by Vodafone's director of brand marketing, Danielle Crook. The pitch will be open to non-WPP agencies, despite...

Vision Express - Taken.(Brief article)
January 27, 2012... Vision Express has released the latest instalment in its 'we'll see you right' campaign by Dare. The new 60-second spot tells the story of a dog who goes some distance to get rid of his master's ugly glasses. A 30-second cut-down is also part of...

Lynx - Cops and robbers.(Brief article)
January 27, 2012... Lynx is promoting a new variant, called Lynx Attract, that includes a female fragrance. The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the 'Lynx...

NMA - Bringing sport to life.(Newspaper Marketing Agency)(McCann London)(Brief article)
January 27, 2012... The Newspaper Marketing Agency has unveiled a set of stop-frame animation films by McCann London to emphasise the passion readers have for newspaper sports coverage. The ads use the strapline: 'Newspapers Bringing sport to life in 2012.' They...

Krichefski set to be MediaCom UK COO.(MediaCom-TMB Ltd. appoint of Josh Krichefski)(Brief article)
January 27, 2012... MediaCom UK has moved to fill its vacant chief operating officer role with the appointment of Josh Krichefski. Krichefski moves from his current role of COO for MediaCom EMEA to take up the UK post when the outgoing COO, Steve Bignell, leaves...

Live & Breathe nets Birds Eye DM task.(Brief article)
January 27, 2012... Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account. The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work...

Razorfish beats rivals to win Lindt global digital business.
January 27, 2012... Lindt, the Swiss chocolate company, has appointed Razorfish to handle its global digital account. The agency won the business after a pitch against rival digital agencies including R/GA and Nurun, and will now handle global digital strategy...

W&K scoops Campaign of the Year at ANNAs.
January 27, 2012... Wieden & Kennedy has won the top prize at the Awards for National Newspaper Advertising for the third time in the event's seven years. The agency won the Campaign of the Year prize at the ceremony, run by the Newspaper Marketing Agency,...

Durex - How in-sync are you?
January 27, 2012... Durex, the condom brand acquired by the FMCG giant Reckitt Benckiser in 2010, is launching a social media and TV campaign to promote its latest product innovation, Performax Intense. The campaign, created by Euro RSCG London, will launch on...

More4 - Idents.(4Creative)(ManvsMachine)(Brief article)
January 27, 2012... 4Creative, in collaboration with the design agency ManvsMachine, has produced a new creative identity for the evolving channel More4. The More4 rebrand is centred around a bold flexible logo, created from multiple triangles that flip, fold,...

McVitie's - Special.(Brief article)
January 27, 2012... McVitie's has launched an ad by Publicis London to promote its new Quirks offering. It tells the story of an ordinary-looking biscuit that, when broken in half, is hiding a chocolate centre. The ad ends with the line: 'Special on the inside.'...

Adidas - The team.(Brief article)
January 27, 2012... Adidas is promoting its new Adizero Rush trainer with a TV ad created by 180LA that aims to make running more inclusive and entertaining. The spot shows a high-school football team sprinting through the streets and leading band members, students...

Jo Bacon joins MTV in marketing role.(MTV Networks Europe)(Brief article)
January 27, 2012... Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity. In her new role, Bacon will be responsible for developing and...

Govt faces calls to ban cosmetic surgery ads.(Brief article)
January 27, 2012... The Government is to consider calls for a ban on ads for cosmetic surgery, following the scandal over faulty breast implants. Plastic surgeons and MPs are demanding a crackdown after it emerged that tens of thousands of British women have had...

More Th>n - Brand campaign 2012.
January 27, 2012... More Th>n has launched its latest ad with Josh Robert Thompson as the voice of 'More Th>n Freeman'. By the VCCP Partnership, it shows a man in a car that has veered off the road. The voiceover explains that, with More Th>n, the driver...

Young's - Jamie Oliver.(Brief article)
January 27, 2012... Young's has launched a comical TV ad featuring Jamie Oliver trying to cook in the Arctic, to promote his new frozen-fish range. The ad, created by Mother, broke on Facebook before launching on TV during Celebrity Big Brother on Channel 5. In the...

Jagger becomes a partner at Upfront.(Matt Jagger)(Brief article)
January 27, 2012... Matt Jagger, the former creative partner and head of branded content at Naked Communications, has joined the content agency Upfront as a director and equity partner. Jagger will work on growing the agency's branded entertainment, content and...

Reality check: December 2011.
January 27, 2012... Bartle Bogle Hegarty pulled off a rare feat when its 'pit stop' commercial for KFC topped both the recall and most-liked categories among ads aired during December. Abbott Mead Vickers BBDO's work for EuroMillions headed the brand recall...

The Week: Carat scoops GM's dollars 3 billion global media business.(General Motors Co)(Brief article)
January 27, 2012... General Motors has appointed Carat to handle its dollars 3 billion global media planning and buying account. The appointment, following a review that began in August last year, is a major blow to Starcom MediaVest Group. SMG previously...

The Week: Quotes of the week.(Quotation)
January 27, 2012... 'Licence fee-payers don't expect the BBC to pay sky-high commercial rewards to people that work for a public service.' Lord Patten, the chairman of the BBC Trust, tells The Times that the next BBC director-general will receive a...

The Week: Advertising news - DDB unveils pension ads.(DDB UK)(Department for Work and Pensions)(Brief article)
January 27, 2012... The Department for Work and Pensions is launching an pounds 11 million advertising campaign to inform the public about the impending arrival of its automatic enrolment workplace pension scheme. The campaign, created by DDB UK, launches nine...

The Week: Advertising news - Cole stars in L'Oreal spot.
January 27, 2012... L'Oreal Paris is launching an advertising campaign for its False Lash Telescopic mascara, featuring Cheryl Cole. The TV ad, by McCann London, features Cole in two different eye-catching dresses walking towards the camera and blowing a pair of...

The Week: Advertising news - Honda promotes new Civic.(Honda Motor Company Ltd.)(Brief article)
January 27, 2012... Honda is to put the idea of inspiration at the core of its brand strategy with a pounds 28 million campaign promoting its ninth-generation Civic model. The 'great unknown' push centres on a 'spark of inspiration' at a Honda factory as it passes...

The Week: Advertising news - Tropicana recreates the sun.(Tropicana Europe)(Brief article)
January 27, 2012... Tropicana has unveiled a giant artificial sun in London's Trafalgar Square as part of its 'brighter mornings' campaign. The 200-square-metre installation was created by the artists collective Greyworld. It appeared at 6.51am, earlier than the...

The Week: Advertising news - McCann plots Olympic ads.(London Organising Committee of the Olympic and Paralympic Games)(McCann London)(Brief article)
January 27, 2012... The organisers of London 2012 are being forced to launch a major marketing campaign to turn around lacklustre ticket sales for the Olympic football competition. The London Organising Committee of the Olympic and Paralympic Games has confirmed...

The Week: Advertising news - Katie Price in Snickers stunt.(Brief article)
January 27, 2012... Snickers hired Katie Price (pictured) to promote the Mars brand through Twitter in an advertising stunt that made her followers think her account had been hacked. Price Tweeted from her account, which has around 1.5 million followers, about the...

The Week: Advertising news - Absolut Vodka releases app.(Brief article)
January 27, 2012... Absolut Vodka is launching an iPhone and iPad app that uses augmented reality to take users on a tour of the brand's Swedish home The Absolut Truths app has been created in partnership with the digital agency Great Works. After downloading the...

The Week: Media news - Google reveals YouTube data.(Brief article)
January 27, 2012... The Google-owned YouTube is streaming four billion videos a day, with an hour's worth of content being uploaded every second, according to data released by the company. The number of videos being viewed every day has increased by 25 per cent...

The Week: Media news - MSN UK launches on iPad.(Brief article)
January 27, 2012... Microsoft has rolled out MSN UK on the iPad, following a major relaunch of the online news and lifestyle website last year. The free iPad app features multimedia news content from the main site, as well as providing access to its Hotmail and...

The Week: Media news - Bauer rejigs sales operation.(Bauer Media)(Brief article)
January 27, 2012... Bauer Media, the group behind Grazia, FHM and Closer magazines, and the radio stations Magic 105.4 and Kiss, is restructuring its commercial operations into platform-agnostic sales teams focused around individual brands. Under the new structure,...

The Week: Media news - Observer in Lurpak link-up.(Observer Food Monthly)(Brief article)
January 27, 2012... The Observer Food Monthly magazine has agreed a year-long media partnership with the Arla butter brand Lurpak focusing on its new product, Lurpak Lightest Spreadable. The joint venture, developed by Carat, launched with a Lurpak coverwrap of...

The Week: Media news - Users warm to web streams.(Brief article)
January 27, 2012... Online television streaming services such as ITV Player are becoming more mainstream in the UK and users are more willing to pay for them, according to research from KPMG. It found the usage of services such as BBC iPlayer, ITV Player and 4oD is...

The Week: Eccleshare promoted to global CEO role at Clear Channel.
January 27, 2012... Clear Channel Outdoor has combined its US and international operations and promoted William Eccleshare (pictured), its international chief executive, to the new position of chief executive of Clear Channel Outdoor Holdings. In his new role,...

The Week: Quotes of the week.(Quotation)
January 27, 2012... 'Just to watch everybody walk past and grin is the absolute reward for months of hard work.' - Andrew Shoben, of the artists collective Greyworld, talks to the London Evening Standard about its giant 'sunrise' in Trafalgar Square that was...

The Week: Advertising reviews - Incumbents win Galaxy task.
January 27, 2012... Mars, the FMCG giant, has awarded the digital business for its Galaxy chocolate brand jointly to Abbott Mead Vickers BBDO, MediaCom and Freud Communications, after a competitive pitch. The agencies, which are incumbents on the Galaxy...

The Week: Media reviews - MediaCom nets legal media.(Brief article)
January 27, 2012... Quality Solicitors, the collective of local legal firms, has appointed MediaCom Edinburgh to handle its media planning and buying business after a pitch. The agency will co-ordinate a campaign for the legal group that hits television screens in...

The Week: People news - Ex-Gyro execs form start-up.(Founded launched)(Brief article)
January 27, 2012... Richard Perry, the former chief operating officer at GyroHSR, and Richard Mabbott, its former senior vice-president and head of planning, have launched a start-up called Founded. The agency's founding clients include TripAdvisor and the Free The...

The Week: People news - BBC seeks to define DG post.(BBC Trust)(director general )(Brief article)
January 27, 2012... The BBC Trust has appointed the headhunter Egon Zehnder to start the process of defining the role of director-general to succeed Mark Thompson, who currently holds the post. The headhunter is not immediately looking for a candidate as Thompson...

The Week: People news - Sainsbury's recruits Warby.(Sarah Warby )(Brief article)
January 27, 2012... Sainsbury's has appointed the former Heineken marketing director Sarah Warby to its vacant marketing director role. The post was left open after the previous hiring, Mark Horgan, did not take up the role Warby starts on 30 January and will have...

The Week: People news - Ellsom and Perry swap roles.(Nick Ellsom)(Harriet Perry )(Brief article)
January 27, 2012... Nick Ellsom, the head of digital at PHD, is joining Omnicom Media Group's Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD. Ellsom has been appointed as the director of Annalect's...

The Week: People news - Monahan moves to Arnold.(Kieron Monahan )(Brief article)
January 27, 2012... Arnold Worldwide has hired Kieron Monahan as the global planning director and global technology practice co-lead for its Dell account. He will partner George Pace and be responsible for leadership of the global strategic planning capability on...

The Week: People news - JCDecaux hires NI's Roles.(News International)(Brief article)
January 27, 2012... JCDecaux, the outdoor media owner, has appointed News International's head of client development, James Roles, to the new position of director of client development. Roles' remit will span JCDecaux's portfolio and he will be charged with...

The Week: People news - Levitt exits Mail for new shop.(Dan Levitt)(Mail Newspapers )(Brief article)
January 27, 2012... Mail Newspapers has parted ways with its head of strategy, Dan Levitt, who is leaving the publisher after five years to set up the UK office of Sydney's word-of-mouth agency Social Soup as its first managing director. Before his time at Mail...

The Week: People news - Universal appoints Paine.(Dawn Paine )(Brief article)
January 27, 2012... Universal Pictures has poached Nintendo's marketing director and assistant general manager, Dawn Paine (pictured), to be its vice-president of marketing. The move comes just three months after it emerged that Paine had been handed additional...

The Week: People news - Arendt departs Planet Rock.(Jonathan Arendt)(Brief article)
January 27, 2012... Jonathan Arendt, the managing director at Planet Rock, is to leave the digital radio station to set up a new digital media company, 7West Arendt will launch 7West with Ricki Lee, the co-founder of the radio technology company G Media, in order...

The Week: City news - RIM's joint CEOs step down.(Mike Lazaridis and Jim Balsillie)(Brief article)
January 27, 2012... Mike Lazaridis and Jim Balsillie, the co-chief executives at the BlackBerry-maker Research in Motion, have stepped down to make way for the chief operating officer, Thorsten Heins, who will assume the role of president and chief executive. RIM...

The Week: International news - WPP buys Turkish agency.(Brief article)
January 27, 2012... WPP has acquired a majority stake in the Istanbul-based independent digital agency 4129! as part of its investment in fast-growing markets 4129! has a staff of 48 and its key clients include Diageo, Microsoft, Nokia, Renault, Garanti Bank and...

The Week: International news - Google rapped by rival sites.(Brief article)
January 27, 2012... Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look if the controversial new 'Search, plus Your World' feature were reversed Google rolled out the optional...

The Week: International news - Mallik leads Tribal DDB India.(Venkat Mallik)(Brief article)
January 27, 2012... DDB Mudra has appointed Venkat Mallik as the head of its Tribal DDB operations in India. Mallik, who has previously worked at JWT, Leo Burnett, Euro RSCG and Unilever, will also continue to lead its sister agency Rapp India. ...

The Week: International news - Tunisian Coke ad tops chart.
January 27, 2012... A Tunisian short film for Coca-Cola is the most-shared ad across the social web this week, picking up more than 59,000 shares in the past seven days. The ad, by FP7 McCann Tunisia, continues a strong global performance from the brand in the...

Pitch update.
January 27, 2012... Good news for those with fond memories of long lunches: Diners Club International, the credit payment company made famous in the 70s, is looking for a UK advertising agency as it seeks to widen its appeal. The company now offers a range of...

New-Business Rankings - 27 January 2012.(Statistical table)(Brief article)(Company rankings)
January 27, 2012... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Just Eat looks for agency.(Brief article)
January 27, 2012... Just Eat, the online takeaway food service, is looking for an agency to handle its UK account. The company has previously worked with Hooper Galton. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Buchanan joins HMDG.(Peter Buchanan)(Brief article)
January 27, 2012... Peter Buchanan, the former deputy chief executive of COI, has joined HMDG as a consulting director. Buchanan will work with the agency on an exclusive basis, working closely with the partner Nick Hurrell and marketing director, Lisa Rokny. ...

Hotline: MBA to handle Sky campaign.(Brief article)
January 27, 2012... Sky has appointed MBA to handle an ad campaign for its online service, Sky Bet. Activity will run in March across TV, press, digital, CRM and social media. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Tate & Lyle appoints MCHI.(Brief article)
January 27, 2012... Tate & Lyle, the British sugar and syrup brand, has appointed MCHI as its lead communications planning and media buying agency. Tate & Lyle appointed VCCP as its ad agency at the end of last year. -------------------- Did you find...

Hotline: Myhomemove hires Euro RSCG London.(Brief article)
January 27, 2012... Euro RSCG London has been hired by Myhomemove, the conveyancing service, to bolster its organic search ranking within the competitive home-buying market. The agency won after a competitive pitch. -------------------- Did you find this...

Hotline: DLKW Lowe picks up account.(Kiddicare.com)(Brief article)
January 27, 2012... DLKW Lowe has picked up the advertising account for the online baby and nursery retailer Kiddicare.com. The company was acquired by the DLKW Lowe client Morrisons last year. -------------------- Did you find this article useful? Why not...

Hotline: Mother wins brief.(Brief article)
January 27, 2012... Mother has won the brief to be the lead creative agency for Amnesty International's Secret Policeman's Ball in March, featuring Coldplay, Jon Stewart and Russell Brand. -------------------- Did you find this article useful? Why not...

Hotline: Shop Direct reviewes pay-per-click.(Brief article)
January 27, 2012... Shop Direct is reviewing its pay-per-click search account. The business is currently held by OMD, which has a contract to work on the account until June. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Saatchi & Saatchi X promotion.(Brief article)
January 27, 2012... Saatchi & Saatchi X, the shopper marketing agency, has promoted its client partner Rachelle Headland to general manager and Trevor Harvey, G2 Joshua's strategic planning director, to director of strategy. -------------------- Did you...

Hotline: Mindshare picks up account.(Diet Chef)(MindShare UK)(Brief article)
January 27, 2012... Mindshare has picked up the pounds 2 million media planning and buying account for the weight control company Diet Chef. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55...

Hotline: Ebiquity profits.(revenue report)(Financial report)(Brief article)
January 27, 2012... The marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of pounds 199,000 for the six months to 31 October 2011 In the equivalent period in 2010, Ebiquity, which owns the Billetts auditing service, made a pre-tax loss of...

Hotline: Thinkbox opens entries for awards.
January 27, 2012... Thinkbox has opened entries for the Thinkbox TV Planning Awards 2012. The awards, held in conjunction with Campaign, are designed to recognise and celebrate inspired uses of commercial TV. The closing date for entries is Friday 16 March and the...

Close-Up: The Advocates - A global marketer with a passion for local brew.
January 27, 2012... Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering more than 75 countries and backed by a pounds 390 million adspend, but he believes beer is a local product that must be marketed locally. For a...

Close-Up: London's newest ECD is the Brit you've never heard of.(Executive Creative Director)
January 27, 2012... It's no surprise that RKCR/Y&R looked outside London for its new ECD; but in Toby Talbot, it found a Brit. For a moment last year, Toby Talbot was possibly the most wanted man in adland, with several big agencies eyeing him up to fill...

Close-Up: I wish I'd done ... Israel Anti-Drug Authority campaign.(Brief article)
January 27, 2012... This is what I love about the internet. Someone puts a raw idea out there - in this case, Facebook's Timeline and its split-level look - and five minutes later, someone clever uses it in a campaign. Check this idea from McCann Digital Israel for...

Close-Up: Nabs' survival guide to a messy 2012.
January 27, 2012... With some small changes, your career need not be a victim of the recession, Zoe Osmond advises. At this time of year, everyone is talking about what businesses can expect in 2012. And with the economic outlook as gloomy as the weather, these...

Close-Up: My YouTube ad of the week - David Prideaux, Publicis Chemistry.(Brief article)
January 27, 2012... Brand: LG. Task: Show consumers how thin the new LG ultra-slim OLED TV really is. Execution: CCTV footage shows a man in an electrical store very deliberately backing away from the cameras. Only when he gets outside and runs off do we see...

Close-Up: Punter Appeal - Adam & Eve.
January 27, 2012... The spirit of giving is still alive, as the public awards high marks for John Lewis' weepy. It was the campaign that sent Twitter into a frenzy, captured admiring glances from industry peers and even picked up Campaign's 2011 Campaign of the...

Close-Up: Why We're Loving ... Dave Price and Neil Lancaster.(Brief article)
January 27, 2012... Dave Price and Neil Lancaster creative directors, McCann Manchester WHY - Price and Lancaster's 'gin' spot for Aldi was recently named the most-liked ad of 2011, according to Nielsen research. HOW - Price says: 'We wrote the script at a...