Campaign articles from January 2011

Campaign archives from January 2011

P&O launches pounds 7 million creative review.(P&O Cruises)(Brief article)
January 28, 2011... P&O Cruises is holding a pitch for its pounds 7 million advertising account, after splitting with its ten-year incumbent, Dare. The cruise line operator will kick off the review in three months' time in a pitch process to be handled by...

Morrisons kicks off e-commerce pitch.(Brief article)
January 28, 2011... Morrisons, the UK's fourthlargest supermarket chain, is looking for a digital agency to help develop strategic and marketing activity ahead of plans to expand its ecommerce offering later this year. The supermarket giant has fallen behind...

Agencies line up for pan-Euro Viagra brief.
January 28, 2011... Pfizer is looking for an agency to handle a pan-European advertising campaign for its Viagra brand. A number of agencies are understood to be in talks with the pharmaceutical company regarding the brief, with pitches due to take place late in...

ITV ad to promote product placement.(Brief article)
January 28, 2011... UK commercial broadcasters are joining forces to fund a major consumer advertising campaign to highlight that product placement will be allowed on UK programming from 28 February. ITV Creative is creating a TV spot on behalf of all the...

Red Stripe calls ad pitch.(Brief article)
January 28, 2011... Diageo approaches agencies about UK marketing push for Jamaican lager brand. Red Stripe, the Diageo-owned beer brand, has announced it is holding a pitch for its UK advertising account. Diageo has made initial approaches to London agencies...

Editor's Perspective: Don't allow more jargon to fill the digital vacuum.(Editorial)
January 28, 2011... I'm rather relieved that the ad industry is reaching the point where digital is losing its relevance as an agency definer (feature, page 24). After years of being on the receiving end of slightly hysterical presentations from agencies...

Euro RSCG hires Alasdair Graham.(Euro RSCG Worldwide Inc.)(Brief article)
January 28, 2011... Graham named global ECD on Reckitt Benckiser account. Euro RSCG has moved to strengthen its global creative resource with the hiring of the Ogilvy & Mather creative partner Alasdair Graham as the global executive creative director on its...

Westfield account up for grabs as CHI exits.(CHI & Partners )(Brief article)
January 28, 2011... Westfield, the shopping centre owner, has parted ways with CHI & Partners after just nine months. CHI handled the advertising for Westfield's West London site and its Stratford City development, which is due to open in September, after...

Wickes seeks shop for CRM business.(customer relationship management)(Brief article)
January 28, 2011... Wickes, the DIY retailer, is looking for an agency to handle its CRM business. A number of agencies have already been in discussions with the company regarding the account, and pitches are due to take place later this month. The successful...

Publicis makes pounds 14 million cash offer for Chemistry.(Publicis Groupe S.A.)(Chemistry Communications Group PLC)(Brief article)
January 28, 2011... For an agency that has cultivated such a low profile - you'd struggle to name its management line-up without resorting to a Google search - Chemistry has proved to be an attractive proposition to Publicis Groupe, which this week agreed to pay...

MediaCom lands Findus in Europe.(MediaCom-TMB Ltd.)(France-Glaces Findus S.A.)(Brief article)
January 28, 2011... Findus Group, the frozen food company, has appointed MediaCom to handle its pounds 15 million pan-European media planning and buying account. The WPP-owned agency scooped the account, which includes the UK, after a shoot-out with Starcom...

Isme - Isme.(Shop Direct Group)(Addiction London )(Brief article)
January 28, 2011... Addiction London is launching its first campaign for isme, the new brand from Shop Direct Group. The campaign incorporates a 30-second TV ad, sponsorship idents and print advertising. The launch campaign includes idents for Loose Women...

Kit Kat - Crane.(Brief article)
January 28, 2011... Kit Kat has launched an advertising campaign to remind UK consumers to make the most of their breaks. The ad, created by JWT London, builds on the brand's long-running 'Have a break, have a Kit Kat' campaign, and places the emphasis on the...

Bisto - Promise.(McCann London)(Brief article)
January 28, 2011... Bisto has launched its first TV ad for three years. It features children promising to be good in return for 'proper food', as part of the brand's focus on family meals. The TV ad, created by McCann London, runs until 20 February and ends with...

Paris agency takes 2012 Eurostar brief.(Eurostar (U.K.) Ltd.)(Brief article)
January 28, 2011... Eurostar has appointed the Paris agency Leg to handle advertising activity around its sponsorship of the 2012 London Olympics. Though no formal pitch took place, the company's other roster agencies, Fallon in the UK and TBWA\Brussels, were in...

Fallon signs top team to focus on Cadbury.(Brief article)
January 28, 2011... Fallon has poached DDB UK's award-winning creative partners Sam Oliver and Shish Patel to join its team of creative directors. Oliver and Patel, the team behind the Philips 'parallel lines' campaign that won a Grand Prix at Cannes last year...

Rachel's Organic in hunt for ad agency.(Rachel's Dairy Ltd)(Brief article)
January 28, 2011... Rachel's Organic, the dairy brand, has approached ad agencies with a view to appointing a shop to work across its range of products. The brand, which produces a range of organic dairy products including milk, yogurt drinks, butter and rice...

Breakthrough Breast Cancer hires The Brooklyn Brothers.(Brief article)
January 28, 2011... Breakthrough Breast Cancer has appointed The Brooklyn Brothers to handle its 2011 Fashion Targets Breast Cancer campaign. The agency won the business following a competitive pitch managed by the AAR and has been tasked with developing the...

Virgin Atlantic - Welcome to Las Vegas.
January 28, 2011... Rainey Kelly Campbell Roalfe/Y&R has produced a campaign to advertise Virgin Atlantic's new direct route from Manchester to Las Vegas. The agency has created a print campaign using the iconic 'Welcome to fabulous Las Vegas, Nevada' sign....

Save the Children - No child born to die.(Save the Children Federation)(Brief article)
January 28, 2011... Adam & Eve has launched an integrated campaign for Save the Children encouraging the public to take action and stop millions of children from dying. The campaign, which uses the strapline 'No child born to die', is the first work to be...

Thinkbox predicts peak in TV viewing.(Brief article)
January 28, 2011... The average television viewer in the UK watched a record four hours, two minutes of TV each day during 2010, according to the trade body Thinkbox. These figures are likely to represent a viewing peak, according to Thinkbox, as linear TV...

Specsavers - Station.(Brief article)
January 28, 2011... Specsavers has launched a TV campaign, produced in-house, to promote the high-street optician's value range. The spot features a young woman arriving at a train station to meet her partner. Two men in beige suits disembark the train and she...

UM picks up pounds 20m South African Tourism.(Universal McCann UK Group Ltd.)(Brief article)
January 28, 2011... South African Tourism has appointed Universal McCann to its estimated pounds 20 million global media account. The agency will be responsible for planning and buying media across international markets to support campaigns to promote tourism to...

Land Rover creatives take top honours at ANNA awards.
January 28, 2011... Jerry Hollens and Mike Boles, the Rainey Kelly Campbell Roalfe/Y&R creative team, scooped the pounds 25,000 top prize at the Awards for National Newspaper Advertising. The pair landed the Winners of Winners award at Wednesday night's...

Bale to head press planning at Carat.(Zoe Bale)(Brief article)
January 28, 2011... Carat has hired Zoe Bale to fill the newly created position of press planning director as it looks to introduce greater levels of creativity into its press activity. Bale, who joins from PHD where she was a press account director, will be...

Lactofree - Lactofree 2011.
January 28, 2011... Lactofree, the lactose-free dairy product line, is launching a new print campaign across the UK. Created by Wieden & Kennedy, the work will run exclusively in the Metro newspaper group's publications. The ads were illustrated by Owen...

BBC - BBC One HD.(British Broadcasting Corp.)(high definition)(Brief article)
January 28, 2011... Lord Sugar, Lee Mack and Bruce Forsyth are among the celebrities starring in a new TV ad to promote the launch of the channel BBC One HD. Created by Rainey Kelly Campbell Roalfe/Y&R, the ad shows the BBC One stars indulging in a range of...

JP Morgan - Change.(JPMorgan Chase & Co.)(Brief article)
January 28, 2011... The investment bank JP Morgan, which received a dollars 25 billion bail-out back in 2008, has released a new US campaign by mcgarry-bowen in conjunction with the production companies Psyop and Smuggler. The animated film is in the style of a...

Vertu seeks shop for global ad task.
January 28, 2011... Vertu, the luxury mobile handset brand owned by Nokia, is seeking an agency to handle a global advertising project. The company has contacted a number of agencies to request initial information, with a pitch process expected to be held later...

Elvis to launch global expansion in Canada.(Brief article)
January 28, 2011... Elvis, the integrated agency owned by Esprit de Corps, is set to expand globally by launching its first set of overseas offices. The agency's expansion will begin in Canada, where it plans to open offices in Toronto, Montreal and Vancouver...

The Week: Advertising News - Lexus and Kylie in tie-up.(Toyota Motor Sales U.S.A. Inc. Lexus Div.)(Kylie Minogue)(Brief article)
January 28, 2011... The Japanese car brand Lexus has recruited pop star Kylie Minogue to be the face of its latest ad campaign in an effort to attract younger drivers. The Toyota-owned marque has also signed a deal with the Australian singer to be the headline...

The Week: Advertising News - ISP claims under scrutiny.(internet service providers)(Brief article)
January 28, 2011... A review into 'misleading' claims in ads for broadband providers is 'imminent', according to the Advertising Standards Authority. The review will investigate whether ads from broadband providers are misleading and claim to offer internet...

The Week: Advertising News - Gillette unveils spoof TV ad.
January 28, 2011... Gillette has launched a spoof TV ad that features a man using an 80-blade razor. The ad, created in-house, will launch on YouTube ahead of the forthcoming Gillette Fusion ProGlide razor launch. The spoof ad challenges critics who believe new...

The Week: Advertising News - Top Gunn ranking for Dixons.(Brief article)
January 28, 2011... M&C Saatchi's campaign for Dixons, 'Sandals/Middle England/Piers', has been identified as the top-ranked print and press campaign in the Gunn Report 2010. The US and UK were again ranked one and two respectively in the countries table....

The Week: Advertising News - London Eye lift-off for EDF.(EDF Energy)(Brief article)
January 28, 2011... EDF Energy is backing its new three-year partnership with the London Eye with advertising and sponsorship activity. MPG Media Contacts and Euro RSCG have created a campaign to support the partnership. The media agency has secured partnerships...

The Week: Advertising News - Sorrell backs kids' charity.(Martin Sorrell)(Coram)(Brief article)
January 28, 2011... Sir Martin Sorrell, the WPP chief executive, has backed the UK's oldest children's charity Coram, offering the services of WPP-owned agency MediaCom and calling on the wider industry to support the charity's latest campaign. MediaCom Create...

The Week: Advertising News - Thomson debuts on Heart.(Brief article)
January 28, 2011... The TUI-owned travel operator Thomson is to use radio promotion for the first time as part of its post-Christmas campaign strategy: 'Your holiday to a T.' In a four-day promotion, the presenter Simon Dale will offer listeners to Global...

The Week: Advertising News - Guinness toasts Six Nations.(Brief article)
January 28, 2011... The Diageo brand Guinness has signed a commercial deal to become the official beer partner of the RBS Six Nations rugby tournament. The brand's campaign is headed by the England rugby star Lewis Moody, Welsh player Lee Byrne and Scottish...

The Week: Media News - Budget cut hits BBC Online.(British Broadcasting Corp.)(Brief article)
January 28, 2011... The BBC has confirmed a 25 per cent budget reduction for BBC Online, resulting in up to to 360 job losses over the next two years. The BBC said the changes will reshape BBC Online by 2013 to deliver its public-service mission in the digital...

The Week: Media News - Visa and NI agree 2012 deal.(Visa Europe Ltd.)(News International )(Brief article)
January 28, 2011... Visa Europe has signed a deal with News International for the publisher's titles to become the official newspapers of the British Olympic team. Visa, a sponsor of London 2012, is looking to maximise exposure of its sponsorship deals. The deal...

The Week: Media News - Sunday is right fit for Boden.(Brief article)
January 28, 2011... The customer publisher Sunday has won the contract to deliver a customer loyalty programme for the clothing retailer Boden. Sunday will create a crowdsourced publication called A Thousand Little Things that will collect thoughts and ideas...

The Week: Media News - Outdoor trade body rebrand.(Outdoor Advertising Association name change as Outdoor Media Centre)(Brief article)
January 28, 2011... The Outdoor Advertising Association has relaunched as the Outdoor Media Centre. The aim is to reposition the OAA as a resource centre and service to agencies and clients who are planning media. The name changed is supported by a new...

The Week: Media News - Hunt confirms BSkyB review.(British Sky Broadcasting Group PLC)(Brief article)
January 28, 2011... The Culture Secretary, Jeremy Hunt, said that he is minded to refer News Corporation's bid for BSkyB to the Competition Commission. However, he has given News Corp extra time to address concerns he has regarding 'potential threats to media...

The Week: Branding News - Kellogg seeks consistency.(Kellogg Company of Great Britain Ltd.)(Brand Learning )(Brief article)
January 28, 2011... Kellogg is shaking up its marketing processes as it seeks more consistent ways of working among its 400-strong global marketing force. Following a worldwide procurement pitch, in which ten providers participated, the cereal company has...

The Week: Branding News - Maples puts his family first and logs off at Microsoft.(Chris Maples)(Microsoft Advertising)(Brief article)
January 28, 2011... Chris Maples, the commercial director for Microsoft Advertising, has left the company with immediate effect to spend more time with his family. Maples joined Microsoft from Maiden Outdoor in May 2007 as the managing director of its network...

The Week: Quotes of the week.(Quotation)
January 28, 2011... 'Eight million children every year die before their fifth birthday from preventable illnesses such as diarrhoea and pneumonia. We're asking millions to join us so that we can ensure many more children can be born safely, vaccinated, diagnosed...

The Week: Advertising Reviews - Superdrug seeks CRM shop.(customer relationship management)(Superdrug Stores PLC)(Brief article)
January 28, 2011... Superdrug is searching for a CRM agency to handle the launch of its first reward scheme. The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years...

The Week: Advertising Reviews - Tellyville scoops Autoglass.(Brief article)
January 28, 2011... The car windscreen repair specialist Autoglass has appointed Tellyville, the new TV creative arm set up by the radio specialist creative agency Radioville, to handle its pounds 9 million TV account without a pitch. Radioville was the...

The Week: Media Reviews - MPG nets pounds 2m Mega Brands.(MPG Media Contacts)(Mega Brands)(Brief article)
January 28, 2011... MPG Media Contacts has won the pounds 2 million media planning and buying account for the Canadian toy company Mega Brands. ZenithOptimedia was the incumbent, having won the business in 2008. The account was moved without a pitch. Mega Brands...

The Week: People News - Klauberg to depart Unilever.(Laura Klauberg)(Brief article)
January 28, 2011... Laura Klauberg, the senior vice-president of global media at Unilever, is to leave the company at the end of March. A Unilever statement said that Klauberg will 'take a short break before pursuing other opportunities'. She was appointed to...

The Week: People News - G2 appoints Bill McGeorge.(Brief article)
January 28, 2011... G2 has appointed Claydon Heeley's creative services director, Bill McGeorge, to the same role, as part of its expansion plans. McGeorge, who has also worked at RMG Connect and Grey Interactive, will be part of G2's management team and oversee...

The Week: People News - New role for Zan Zijderveld.(Brief article)
January 28, 2011... Unilever has named Jan Zijderveld as its president for Western Europe. Zijderveld, who will report to the chief executive, Paul Polman, has been the executive vice-president for South-East Asia and Australasia since 2008. --------------------...

The Week: People News - Kinetic promotes Parker.(Nick Parker)(Brief article)
January 28, 2011... Kinetic, the outdoor specialist, has promoted the UK commercial director, Nick Parker, to the new role of trading director for Europe, the Middle East and Africa. Parker will lead media owner relationships across the region and work closely...

The Week: People News - Saraf/Torode take IPA posts.(Saad Saraf)(Amelia Torode)(Institute of Practitioners in Advertising)(Brief article)
January 28, 2011... The IPA has appointed Saad Saraf and Amelia Torode as chairmen of its Ethnic Diversity and Strategy Groups respectively. Saraf is the founder and chief executive of the full-service multicultural communications agency Media Reach. He succeeds...

The Week: City News - Amazon acquires LoveFilm.(Amazon.co.uk Ltd.)(Brief article)
January 28, 2011... Amazon has acquired the film and games rental service LoveFilm Amazon, which had previously owned a 42 per cent stake in LoveFilm, acquired the remaining shares for a reported pounds 200 million. The LoveFilm brand will continue as a standalone...

The Week: City News - Google rejigs management.(Google UK Ltd.)(Brief article)
January 28, 2011... Google's co-founder Larry Page is to take over from Eric Schmidt as the chief executive in a management reshuffle. Schmidt, who becomes the executive chairman, said that the changes would 'simplify' the management structure and 'speed up...

The Week: City News - HMV Group plans job cuts.(Brief article)
January 28, 2011... HMV Group, the embattled high-street retailer, is set to announce up to 20 per cent jobs cuts in the UK and Ireland ahead of 60 store closures. More than 1,000 roles are expected to go across operations in the UK and Ireland when the plug is...

The Week: City News - Vevo sets UK launch for April.(Brief article)
January 28, 2011... Vevo, the online music video service launched in the US by Universal, Sony and the Abu Dhabi Media Company, in partnership with Google, will get its UK launch in April. Content on the Vevo channel will come from Universal and Sony, as well as...

The Week: International News - Walt Disney in agency hunt.(Brief article)
January 28, 2011... Walt Disney is on the hunt for an agency to handle the integrated advertising and media accounts for its movie portfolio in Hong Kong. A number of creative and media agencies held initial meetings with the company earlier this month. Walt...

The Week: International News - Saatchis Bangkok reshuffle.(Saatchi & Saatchi)(Brief article)
January 28, 2011... Saatchi & Saatchi's Bangkok office faces a major staff overhaul as its biggest client, Procter & Gamble, prepares to begin its transfer to the agency's Singapore office. It is understood staff working on the P&G account in Saatchi...

The Week: International News - Carat picks up Home Depot.(The Home Depot Inc.)(Carat Espace)(Brief article)
January 28, 2011... Home Depot, the major US DIY retailer, has shifted its dollars 700 million US media business from Initiative to Carat without a pitch. The move comes just 18 months after the company retained Initiative to its media business following a...

The Week: International News - Liz Ross joins Mediabrands.(Brief article)
January 28, 2011... Mediabrands has appointed Liz Ross, the Digitas chief growth officer, as the new chief executive of its North American office. In her new role, Ross will be responsible for expanding Mediabrands' North American operations through acquisitions...

The Week: X Factor breaches broadcasting code over singles promo.(Brief article)
January 28, 2011... The X Factor, ITV's talent show, was in breach of the broadcasting code last year for promoting singles by the guest artists Michael Buble and Diana Vickers, and using strobe lights during a Cheryl Cole performance. After an investigation,...

The Week: Quotes of the week.(Quotation)
January 28, 2011... 'There is such a mutual mistrust. They (agencies) think that if they do us any favours, they'll get stitched. And if we do them any favours, we'll get stitched. It's exhausting.' - Fru Hazlitt, the managing director of commercial and online...

Pitch Update.(briefs)
January 28, 2011... Moneysupermarket.com, the price comparison site currently airing a campaign featuring John Prescott and Jedward, has drawn up a strong pitchlist following Dare's decision not to repitch for the account. Bartle Bogle Hegarty, Mother,...

New-Business Rankings: 28 January 2011.(Statistical table)(Brief article)(Company rankings)
January 28, 2011... NEW-BUSINESS RANKINGS: 28 JANUARY 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Hotline: Videojug looks for digital media agency.(Brief article)
January 28, 2011... Videojug, the online factual video tutorial site, is looking for a digital media agency to increase its brand awareness and drive its social media strategy in an attempt to acquire more users and page impressions. -------------------- Did...

Hotline: Cyprus Tourism hires Walker Media.(Brief article)
January 28, 2011... The Cyprus Tourism Organisation has hired Walker Media to handle its pounds 2 million UK planning and buying account. Walker Media's appointment follows a statutory review process. -------------------- Did you find this article useful? Why...

Hotline: Quaker appoints AMV BBDO.(Quaker Oats Co.)(Abbott Mead Vickers BBDO)(Brief article)
January 28, 2011... Quaker has appointed its incumbent agency, Abbott Mead Vickers BBDO, to manage its social media presence. Social activity will span Facebook, Twitter and YouTube, and aim to maintain an actively engaged community of brand fans. ...

Hotline: Addiction New York chosen by Voss Water.(Brief article)
January 28, 2011... Addiction New York has been named the global agency of record by Voss Water, the Norwegian bottled water company, following a competitive pitch. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Lowe & Partners appoints Mihir Warty.(Jane Dorsett )(Brief article)
January 28, 2011... Lowe & Partners has appointed Sport England's director of policy and performance, Mihir Warty, to the newly created global role of head of business accountability and ROI. The network has also hired Abbott Mead Vickers BBDO's Jane Dorsett as...

Hotline: Roger Alexander joins The Communications Agency.(Brief article)
January 28, 2011... Roger Alexander, the former chairman of Lewis Silkin, has joined The Communications Agency as a non-executive director. He will help the executive chairman, Robert Prevezer, and chief executive, Adam Leigh, find new ways to grow the agency. ...

Hotline: Global Radio cuts its losses.(Brief article)
January 28, 2011... Global Radio, the UK's largest commercial radio group, cut its losses to pounds 31 million in the year to the end of March 2010, down from pounds 277 million in the previous year, according to accounts set to be published by Companies House. ...

Hotline: Thinkbox announces its TV Planning Awards 2011.(television)
January 28, 2011... Thinkbox has announced a call for entries for its TV Planning Awards 2011. The closing date for entries for the awards, the fourth organised by Thinkbox, is 18 March. They are free to enter, with more details available at...

Hotline: Havas Media launches Havas Social Media.(Havas Social Media)(Brief article)
January 28, 2011... Havas Media is launching a social media division, Havas Social Media, to work alongside its existing social media teams at MPG Media Contacts, Arena Media's 247 Social, AIS and Cake. -------------------- Did you find this article useful?...

Hotline: The APG Creative Strategy Awards 2011.(Account Planning Group)
January 28, 2011... The Account Planning Group is launching the 2011 APG Creative Strategy Awards on 7 February at the Wellcome Collection. The awards chair, Russell Davies, and the APG chair, Sarah Newman, will reveal changes to the awards and introduce some of...

Campaign Promotion: Brand Action Group - an alternative approach.
January 28, 2011... The post-digital, consumer-empowered age has made managing brands even more challenging. So MBA and Creative Leap decided to join forces to create the agency mini-group of the future. What is this decade all about? Let's put aside for a...

Close-Up: Advertising's world beaters, according to Gunn.
January 28, 2011... Bonus demands to the ready as Matt Williams consults the Gunn Report on the year's most-lauded work and agencies. M&C Saatchi, DDB UK and Rainey Kelly Campbell Roalfe/Y&R were among the UK agencies to fare well in this year's Gunn...

Close-Up: To Being or not to Being ... why TBWA shut two agencies.(TBWA Advertising Inc.)
January 28, 2011... The new agency Being, born out of the merger ofTequila and Agency.com, must strive to be more than the sum of its parts. The most charitable interpretation of Omnicom's decision to ditch its Tequila and Agency.com brands in London and merge...

Close-Up: Why it is time for a new approach from the IPA.
January 28, 2011... The Beta founding partner Garry Lace offers the IPA's incoming president, Nicola Mendelsohn, a few tips for change. Dear Nicola, Congratulations on being chosen for the IPA presidency. It's a coup for our industry, it's a role you were...

Close-Up: The history of advertising in quite a few objects.
January 28, 2011... 2. The lunch bill that crippled D&AD Even by the ad industry's extravagant standards, Edward Booth-Clibborn's lunch bill for two at Mayfair's Le Gavroche in 1991 was a jaw-dropper. And one that was to have significant consequences not...

Close-Up: Can industry diversity be improved?
January 28, 2011... Non-white employment has grown over the last year but could more be done, Alasdair Reid asks. On the face of it, the IPA Census report, published last week, is right to highlight one particular aspect of its most recent headcounting exercise....

Close-Up: My Life in Advertising - Tracey Follows, VCCP.
January 28, 2011... Name: Tracey Follows Job: Head of planning, VCCP The reason I got into advertising was... I didn't know what else to do with a Philosophy degree, and thought if I could persuade someone to actually give me a job on the back of that, I...

Media Perspective: Why backhanders are threatening media neutrality.
January 28, 2011... It's been disappointing for seasoned agency/media owner spat enthusiasts that the traditional January headlines or chatter of the former pulling spend from the latter have not been prominent this year. Rather, most deals apparently seem to...