Campaign articles from January 2010, page 3

Campaign archives from January 2010

Hotline: Mother bolsters its management team.(appointment of Natalie Graeme )(promotion of Sara Tate)(Brief article)
January 22, 2010... Mother has bolstered its management team with the appointment of the Engine Group's client managing director, Natalie Graeme, who joins the agency as its head of business development. It has also promoted Sara Tate, its strategy director, to the...

Hotline: Mindshare appoints Nick Baughan.(MindShare UK)(Brief article)
January 22, 2010... Mindshare has appointed Nick Baughan to the new role of partner, head of business development. He joins Mindshare from sister agency Mediaedge:cia, where he was the business director in a hybrid role across the new-business and client teams. ...

Hotline: Dominic Stead joins Media Sense.(Brief article)
January 22, 2010... Dominic Stead, the former joint managing director of MPG UK, has joined the pitch management consultancy Media Sense. Stead, previously the chief executive of the in-flight media company InviseoMedia, joins the Media Sense founders Andy Pearch...

Hotline: Cinema admissions shows an increase.(Brief article)
January 22, 2010... Cinema admissions reached 173.5 million in 2009, the highest figure since 2002 and an increase of 5.6 per cent on the previous year. Hits including Avatar and Harry Potter And The Half-Blood Prince helped cinema to continue its strong growth,...

Hotline: Appointment at Mediabrands.(appointment of Matt Freeman )(Brief article)
January 22, 2010... Interpublic's media arm, Mediabrands, has appointed Matt Freeman as the chief executive of Mediabrands Ventures. Freeman, the former chief executive of Tribal DDB Worldwide, joins Mediabrands to build its digital business. ...

Hotline: Independent agency launched.(Mistress)(Brief article)
January 22, 2010... Damien Eley and Scott Harris, a creative team at Mother, have left the agency to launch an independent start-up in Los Angeles called Mistress. The pair have worked at Mother for four years. -------------------- Did you find this article...

Hotline: Matt Gorzkowski has left digital agency Play.(Brief article)
January 22, 2010... Matt Gorzkowski, a founder of the digital agency Play, has left after selling his stake to the majority shareholder, M&C Saatchi Gorzkowski is expected to return to California, for family reasons. The co-founders Ethan Segal and Jon...

Hotline: The PPA appoints new chief executive.(appointment of Barry McIlheney)(Brief article)
January 22, 2010... The PPA, the magazine trade body, has appointed the former Smash Hits editor Barry McIlheney as its new chief executive. McIlheney's new role has been vacant since Jonathan Shephard's unplanned departure in February last year. ...

Close-Up: Election Insight - What the Labour Party thinks about advertising.(Interview)
January 22, 2010... In the first of a two-part interview in our new election series, Campaign asks the Culture Secretary, Ben Bradshaw, what the advertising industry can expect from Labour Party policy if the Government retains power after this year's election. ...

Close-Up: Trott says buyout will allow CST to fulfil its potential.(CST acquires Media Square )
January 22, 2010... CST and Media Square are hoping to enjoy better times following takeover. The deal that takes Dave Trott's CST out of Cagney's embrace and into the arms of Media Square has left a few industry sceptics wondering if the agency has swapped the...

Close-Up: Google takes virtual advertising to the next level.
January 22, 2010... The search giant can now sell ad space on its Street View mapping service. But will clients buy into it? Sara Kimberley writes. While Street View has always courted controversy, it is clear it affords Google a wealth of financial...

Close-Up: Relaunching the creative university.(School of Communication Arts)
January 22, 2010... The reborn School of Communication Arts has a champion in a digital entrepreneur. Marc Lewis, currently planning the rebirth of a once famous advertising school, has no hesitation naming the two figures who influenced him most profoundly. ...

Close-Up: Lessons learned from Mumsnet snafu.
January 22, 2010... Beta co-founder Robert Campbell defends the agency's actions, while the industry gives its view. We could write a book about the 'Mumsnet incident'. In one sense, we screwed up really badly. In another, we achieved our objectives. We...

Close-Up: The Hot Seat - Martin Daubney, Loaded.(Interview)
January 22, 2010... Name: Martin Daubney Job: Editor, Loaded You've got five hours left before the world explodes. What do you do? Sit down with my seven-month-old son, Sonny, and say: 'Embrace difference. Never be a snob. You can do whatever you set out to...

Media Perspective: Even media's rock stars need to bring rigour to their role.
January 22, 2010... It has been refreshing to watch the ranks of the senior media planners boosted by some young(ish) talent coming through. While the likes of Naked's Ivan Pollard and MediaCom's Sue Unerman remain in rude health, there have been several...

Media Forum: Does radio need reviving?
January 22, 2010... Should commercial radio do more to freshen up its act, Alasdair Reid asks. Radio revolution was in the air last week. Sort of. A slightly warm, beige and emotionally fuzzy revolution. At Radio 2, we had, at long last, after an eternity of...

Media Headliner: One of media's brightest thinkers takes step up.(Occupation overview)
January 22, 2010... Stuart Bowden doesn't believe his strategic skills will be blunted by taking a management role at Vizeum, Ian Darby writes. The Aegis-owned media agency BBJ was rebranded as Vizeum in 2003. This was the era of empty corporate names, such as...

Media Lifeline: Time Out.
January 22, 2010... At the start of the new decade, the magazine's founder is forced to pay off bank debts. 1984: Launched as a counter-culture listings title by Tony Elliott while a student in 1968, Time Out begins heading towards the mainstream when it begins...

Media Perspective: New media can be a tough sell because the concept is 'new'.
January 22, 2010... One of the great things about working in advertising is the number of other industries you get a peep inside. We were once working for a TV channel and asked the head of programming what his dream commission would be. He said (without a...

Media: All about ... AOL.
January 22, 2010... Cuts keep coming as the company seeks to streamline. AOL Advertising did well in the last IPA Digital Media Owners survey, conducted in September 2009. When asked to assess the statement 'My overall experience of dealing with this supplier is...

Media: Things we like.(briefs)
January 22, 2010... Living TV's Supernatural media activity The US drama Supernatural has been a strong performer for Living and is returning for its fifth series. We've been impressed by a media campaign, through Manning Gottlieb OMD, to accompany its return....

Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'.(fast moving consumer goods )
January 22, 2010... Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer their thoughts on how they can best achieve this. NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been...

Opinion: Perspective - Is integration just a luggage-matching exercise for you?(Viewpoint essay)
January 22, 2010... What's the point of integration? Spending all that time trying to get everything to look the same, line your digital ducks in a row with your Twitter and the latest TV spot. It's hard work, it's complicated and if you try to do it all on your...

Opinion: On the Campaign Couch ... with JB.(Column)
January 22, 2010... Q: The AAR has recently reported a significant decline in the number of agency pitches during 2009 - is this a good thing? A: I don't suppose you've ever been the marketing director of a huge and famous company for which communication has...

Opinion: Best of the blogs.
January 22, 2010... A guide to creative management As we all know, persuading a creative to put bullet point to marker pad can involve all manner of cajoling and badgering. So as a gesture of goodwill towards all the suits I've made fun of on this blog, here are...

Agency Performance League.(Statistical data)(Company rankings)
January 22, 2010... Kingston Smith W1's latest annual survey on financial performance promises to be the final set of encouraging results before the full effects of the recession are revealed. The Top 50 advertising agencies' accounts reviewed here are likely to...

The Work: Private view.
January 22, 2010... CREATIVE - Jonathan Burley, executive creative director, Leo Burnett Group There's a story I vividly remember from when I was a fey and pallidly plump child. It was the one where the Princess gives her Dad the hump by telling him she loves...

Diary: Web witter.
January 22, 2010... On Anomaly's first work for Diesel since winning the account in September. - April Feeney Oh dear... - Dominic Martin Is this for their new Emperor range? Honestly, what a load of utter tosh. It's not edgy. It's not fresh. It's just...

Diary: Cutbacks at MediaCom.(MediaCom-TMB Ltd.)(Brief article)
January 22, 2010... Media planning and buying will never be the same again. MediaCom has produced a nude calendar for 2010 (that runs until March 2011, such, it seems, was the clamour to strip) in aid of charity - and we have to warn you, it's an eye-popper. ...

Diary: Dave's long Xmas lunch.(Dave Buonaguidi)(Brief article)
January 22, 2010... Another man not afraid to pull off daring feats in the name of charity is Karmarama's Dave Buonaguidi. The creative director wolfed down no fewer than 2,268 Brussels sprouts - which, we understand, he hates - for the agency's Sproutaid...

Diary: Adland gets sugar rush.(Brief article)
January 22, 2010... Forget the lucrative BMW and BBC reviews, the pitchlist that agencies really want to get on is Honey Monster Foods. One sentence in particular caught the eyes of those in receipt of the request for information: it promised agencies that make...

Diary: And finally ..(Brief article)
January 22, 2010... Anyone remember The Wonder Years? Well, Maurice Levy, the Publicis Groupe chairman, has taken a leaf out of the lead character Kevin's book. He was fond of an internal monologue, as is Levy, judging by his new year's address to his agencies. ...

Diary: Twitterati - A week in the life of ... Damon Collins.
January 22, 2010... 136 Following 105 Followers DON'T LET THE RABBIT CATCH YOUR CURSOR! This is simple but brilliant http://su.pr/2JVlIi 2.12pm, 16 January @NoteRobot @Amelia_Torode @leemcewan. The skill, as I understand it, is perfecting the pitch/life...

Diary: Water-cooler monitor.
January 22, 2010... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Legal threats to commentators on a social 2 hrs 46 mins networking site? Beta was embarrassingly...

Diary: Pick of the Week - Wieden & Kennedy/Department for Children, Schools and Families.(Juvenile drinking)(Brief article)
January 22, 2010... Kate Nettleton is impressed by Wieden & Kennedy's first work for the Department for Children, Schools and Families: 'This was obviously a difficult brief: inform both parents and kids about the dangers of drinking alcohol at a young age....

Diary: Turkey of the Week - Publicis Conseil/Renault.
January 22, 2010... Matt Williams is bored to tears by Publicis Conseil's latest ad for Renault's new zero emission electric cars: 'It's as if they've taken the video that Shell or BP usually uses as part of an internal PR exercise and made it even more tedious....

Tories threaten new advertising curbs.(Brief article)
January 15, 2010... The Conservative Party is to issue a final warning to advertisers that it would legislate to ban the use of sexual and violent images in ads aimed at children. David Cameron will warn in a green paper on family policy next month that a Tory...

Tesch and Tesch reunite for start-up.(Brief article)
January 15, 2010... Mans and Johan Tesch, the brothers who founded Sweden's award-winning digital agency Tesch & Tesch, are launching a London start-up. The pair, who leave Fallon and Bartle Bogle Hegarty to found the venture, will start the business with...

Anomaly unveils its first global Diesel campaign.(Brief article)
January 15, 2010... Anomaly is launching its first work for Diesel, a campaign that encourages consumers to 'be stupid'. Diesel consolidated its global advertising account into Anomaly in September. The brand had previously worked with agencies on a project...

EA calls pounds 80m media pitch.(Electronic Arts )(Brief article)
January 15, 2010... MediaCom on alert as Electronic Arts plans to consolidate pan-European media. Electronic Arts is reviewing its estimated pounds 80 million pan-European media planning and buying account, with the aim of consolidating the business into one...

Perspective - Don't leave it to the big boys to defend adland.(Viewpoint essay)
January 15, 2010... For an industry that rarely misses an opportunity to navel gaze about the big issues, the ad business has so far remained remarkably quiet about the latest threats to advertising freedoms. Yet the past few weeks have seen the industry coming...

Y&R remains top of agency league.
January 15, 2010... UK marketing services sector still profitable, survey reveals. The UK marketing services sector remains profitable and well-run despite the impact of the recession, according to Kingston Smith W1's annual survey on financial performance,...

CHI & Partners lands pounds 8m Green Flag task.(Brief article)
January 15, 2010... Green Flag, the RBS Insurance-owned breakdown cover provider, has appointed CHI & Partners to handle its pounds 8 million UK ad account. The agency won the business after a pitch against Kindred, MyAgency and MediaCom Create, the...

18 Feet & Rising in Avon account win.
January 15, 2010... 18 Feet & Rising, the agency launched by the former Fallon group director Jonathan Trimble and creative Matt Keon, has picked up a global advertising brief for Avon. The start-up, which opened its doors last week with the pounds 10...

Carat scoops pounds 130m global Deutsche Bank media brief.(Brief article)
January 15, 2010... Carat has won the estimated pounds 130 million global media planning and buying account for Deutsche Bank. The Aegis-owned network won the business after a pitch against the global incumbent, MediaCom, and one other network. The business...

Kinetic lands H&M outdoor business.(Brief article)
January 15, 2010... The high-street fashion store H&M has appointed WPP's out-of-home agency Kinetic to its pounds 2 million outdoor planning and buying account without a pitch. H&M's pounds 4.5 million UK media account is held by the Interpublic agency...

Grey's Anatomy Outvite.(Brief article)
January 15, 2010... To promote the new series of Grey's Anatomy on Living TV, The Brooklyn Brothers has created the 'outvite'. The 60-second film is aimed at men and invites them to get out of the house on a Thursday and leave their wives or girlfriends in peace...

Beatbullying You can speak out now.(charity Beatbullying plans for marketing camapign)(Brief article)
January 15, 2010... Beatbullying, the anti-bullying charity, has unveiled a hard-hitting campaign in which a girl stitches up her own mouth. The 40-second cinema ad, directed by Graham Fink and produced by M&C Saatchi, promotes the charity's CyberMentors...

Walker Media wins Haribo UK account.(Brief article)
January 15, 2010... Walker Media has scooped the pounds 2 million UK media planning and buying duties for the confectionery brand Haribo. Walker won the brief after a pitch against three other agencies. The incumbent on the account, Mediaedge:cia Manchester, is...

Financial Times BRICs.(Brief article)
January 15, 2010... The Financial Times is launching an editorial series on the growing force of consumers in Brazil, Russia, India and China, and is promoting the feature with a campaign from DDB London. The print activity portrays the shape of the economic...

Axa seeks agencies to form digital roster.(Brief article)
January 15, 2010... Axa is hunting agencies to form a new digital roster to work across the financial services group's brands, including Swiftcover and Sun Life Direct. The company, which currently uses Dig for Fire and E3, has invited agencies to pitch for a...

Dare wins another Sony Ericsson task.(Sony Ericsson contracts with Cossette agency Brando )(Brief article)
January 15, 2010... Dare and its sister Cossette agency Brando have scooped the social media account for Sony Ericsson. The pair landed the business after a pitch against undisclosed agencies. Dare, which already handles Sony Ericsson's digital advertising...

Asos Cats.(fashion retailer Asos contracts with advertising agency Mother Ltd )(Brief article)
January 15, 2010... Mother has unveiled its first work for Asos, which officially appointed the agency earlier this month. It has created a series of idents to promote the online fashion retailer's sponsorship of the Living TV series Next Top Model. The idents...

Adam & Eve lands Silver Spoon brief.(Adam & Eve contract with Silver Spoon restaurant)(Brief article)
January 15, 2010... Adam & Eve has scooped the UK advertising account for Silver Spoon sugar after a pitch against undisclosed agencies. Chick Smith Trott was the incumbent on the account. The agency will remain on the roster, working on the brand's Crusha...

Cravendale Time travellers.(Wieden & Kennedy contracts with Cravendale for advertising campaign)(Brief article)
January 15, 2010... Cravendale's stop-motion animated plastic figurines are back in a new TV spot unveiled by Wieden & Kennedy this week. To promote the fact that Cravendale milk stays fresher for longer thanks to its purity, the plastic characters are...

Waitrose Campaign for a joyful January.(Brief article)
January 15, 2010... In a bid to banish the winter blues, Waitrose has launched a direct marketing campaign encouraging customers to cook up seasonal fare. The pack, entitled 'the campaign for a joyful January', was created by Kitcatt Nohr Alexander Shaw and...

Venville leaves Therapy Films to join Spank.(Malcolm Venville)(Brief article)
January 15, 2010... Malcolm Venville, a founder of Therapy Films, is leaving the production company to join Spank. The move to Spank reunites Venville with its founding partner and director Karen Cunningham, who produced Venville's first commercial. Venville,...

Publicis tops new-biz table.
January 15, 2010... Publicis, Abbott Mead Vickers BBDO and VCCP were among the top new-business performers in 2009, according to figures from the AAR. Publicis topped the table for most new-business wins from any source with 11, including the high-profile social...

Momentum Pictures awards pounds 9m media business to M2M.(Brief article)
January 15, 2010... Momentum Pictures, the UK film distribution company, has appointed M2M, the Omnicom-owned media agency, to handle its pounds 9 million media planning and buying business. The appointment follows a pitch against the incumbent, Target Media,...

Companies launch poster competition.(Brief article)
January 15, 2010... Clear Channel, the charity The Mental Health Foundation and the photography agency Lisa Pritchard Agency have launched a competition that asks creatives to design a poster to promote the benefits of meditation. The competition aims to promote...

Fisherman's Friend Storm.(Brief article)
January 15, 2010... Fisherman's Friend is launching its first major television campaign since the 70s, bringing back Lofty the fisherman who has been the face of the brand since its last TV appearance. The ads, which were created by The Brand Engine and produced...

Xbox creatives take DLKW board roles.(appointment of Cameron Mitchell and Elliot Harris at Delaney Lund Knox Warren)(Brief article)
January 15, 2010... Delaney Lund Knox Warren has appointed Cameron Mitchell and Elliot Harris as board creatives. The pair join from McCann Erickson, where they created the 'Jake Courage' integrated campaign to promote the launch of Halo 3 on Xbox The campaign...

T-Mobile Josh.(T-Mobile (UK) Ltd.)(Brief article)
January 15, 2010... T-Mobile released a single this week in partnership with Universal, featuring the musicians of 'Josh's band' - the latest iteration of Saatchi & Saatchi's award-winning 'life's for sharing' campaign. The single, which went on sale on...

Boots Lunch break.(Brief article)
January 15, 2010... Mother has launched its first major ad push for Boots opticians since 2007. The spot uses the Here Come The Girls soundtrack to promote a two-for-one offer on frames. Highlighting the fact that there's 'more than one you', the female-focused...

Sharwood's to fund peaktime series on Five.(Brief article)
January 15, 2010... Sharwood's, the Premier Foods-owned brand, is investing in a peaktime food series to be shown on Five. The spices and cookingsauce producer is funding the 13-part series, called Chinese Food In Minutes, to promote Chinese cooking and...

Campaign Promotion: The Thinkboxes Shortlist for November/December 2009.(Viewpoint essay)
January 15, 2010... A view from... Jonathan Burley. I love telly ads. In my ever so humble, there is no other channel so perfectly placed to provoke a genuine emotional response. The very greatest TV spots can excite, infuriate, surprise a laugh, even gently...

The Week: Advertising News - Lipton signs up Jackman.(Brief article)
January 15, 2010... Hugh Jackman has signed up as the new face of Lipton Ice Tea and is set to star in a global campaign, created by DDB Paris, breaking in March. The three-year deal will begin with the X-Men star featuring in a TV, print and outdoor campaign...

The Week: Advertising News - Beta updates 'sexist' poster.(Brief article)
January 15, 2010... Beta, the Garry Lace and Robert Campbell-run agency behind the controversial 'career women make bad mothers' poster for the Outdoor Advertising Association, has created a new execution in the campaign in an effort to help 'set the record...

The Week: Advertising News - Barclaycard unveils new ad.(Brief article)
January 15, 2010... Barclaycard is launching the follow-up to its 2008 'waterslide' spot. Called 'rollercoaster', the ad, created by Bartle Bogle Hegarty and featuring a man leaving his New York apartment to take a rollercoaster ride to work, is designed to...

The Week: Advertising News - Hamilton backs Santander.(Brief article)
January 15, 2010... The British Formula One driver Lewis Hamilton is fronting a multimillion-pound TV campaign to promote the rebrand of Abbey and Bradford & Bingley bank branches to Santander. The campaign, through WCRS, shows the construction of a giant...

The Week: Advertising News - Creme Egg in online push.(Brief article)
January 15, 2010... Cadbury has launched a digital campaign to promote the return of its Creme Egg product. Created by CMW and PHD, the campaign runs across a variety of social network sites and also includes the relaunch of www.cremeegg.co.uk Continuing the...

The Week: Advertising News - Tuborg in NME Awards tie-up.(Brief article)
January 15, 2010... The Carlsberg-owned Tuborg has signed a deal to become the official beer of the Shockwaves NME Awards, replacing Wells & Young's Red Stripe. The one-year deal also makes Tuborg the official beer of the accompanying live activity including...

The Week: Advertising News - Peugeot overhauls branding.(Brief article)
January 15, 2010... Peugeot is launching a visual identity and brand strategy to mark its 200th anniversary. Peugeot's managing director, Jean-Marc Gales, unveiled a new brand logo and strapline, 'motion and emotion', created by BETC Euro RSCG in Paris. The new...

The Week: Media News - TV set to top ad revenues.(Brief article)
January 15, 2010... TV advertising revenues will outperform other traditional media in 2010, according to predictions from the media analyst Screen Digest. A stabilisation of falls in TV adspend resulting in an average decline of 1.2 per cent is expected in Europe,...

The Week: Media News - C4 slashes CEO's salary.(Brief article)
January 15, 2010... Channel 4's next chief executive is set to receive a pounds 400,000 pay packet, at least pounds 100,000 less than their predecessor, Andy Duncan. While Channel 4 is still looking for a replacement for Duncan, the headhunter Egon Zehnder is...

The Week: Media News - Dennis acquires health mag.(Brief article)
January 15, 2010... Dennis Publishing has acquired Health & Fitness magazine from Hubert Burda Media. Health & Fitness, which targets women, joins Men's Fitness in Dennis' portfolio. The title recorded an ABC circulation of 35,436 in the first half of last...

The Week: Media News - Bebo extends Yahoo! deal.(Brief article)
January 15, 2010... Bebo is extending its ad sales contract with Yahoo! for six months as the social networking site sheds a third of its workforce. The previous sales contract, which includes most of its display and video ads, ended in December last year....

The Week: Media News - Cinemas to screen 3D rugby.(Brief article)
January 15, 2010... O2 is offering rugby fans the chance to watch England rugby matches in 3D at cinemas across the country. The mobile company will offer its customers first refusal to buy tickets to view England matches against Wales on 6 February and 27...

The Week: Media News - Google faces French taxes.(Brief article)
January 15, 2010... Google is under threat of being taxed on its advertising revenue in France as part of president Nicolas Sarkozy's ambition to regulate the internet. Proposals in a government-led report handed to the culture minister, Frederic Mitterrand,...

The Week: Media News - NI blocks NewsNow links.(Brief article)
January 15, 2010... News International is blocking the news aggregator NewsNow.co.uk from linking content to Times Online. The site has imposed a block on its content appearing on NewsNow. News International is currently experimenting with paid-for online content....

The Week: Media News - The Times ups coverprice.(Brief article)
January 15, 2010... The Times has upped its coverprice from 90p to pounds 1, aligning itself with the price of its rivals, The Daily Telegraph, The Independent and The Guardian. The coverprice will affect the Monday to Friday issues of the News...

The Week: Media News - Capital retains presenters.(Brief article)
January 15, 2010... Johnny Vaughan and Lisa Snowdon have signed a new two-year deal to continue presenting Breakfast on 95.8 Capital FM. Since being paired in August 2008, they have increased the show's number of weekly listeners from 944,000 to more than one...

The Week: Media News - Twitter in recruitment drive.(Brief article)
January 15, 2010... Twitter is looking to recruit staff to focus on 'monetisation' projects, as its focus moves to building revenue streams in addition to developing its service. Jobs posted on the site include a product marketing manager for monetisation and...

The Week: Media News - Typhoo links up with Corrie.(Brief article)
January 15, 2010... The tea brand Typhoo has signed as a promotional partner to ITV's Coronation Street in its 50th anniversary year. The TV show has created a tie-up with brands including the furniture retailer Harveys and the bread band Warburtons that allows...