Campaign articles from January 2009

Campaign archives from January 2009

Prest quits Lowe for DLKW creative helm.(George Prest moves to Delaney Lund Knox Warren and Partners)(Brief article)
January 30, 2009... George Prest, a creative director at Lowe London, has quit to join Delaney Lund Knox Warren & Partners as its executive creative director. The role has been vacant since Malcolm Green and Gary Betts, the executive creative directors and...

BBH scoops Heineken UK.(Bartle Bogle Hegarty Ltd.)(Brief article)
January 30, 2009... The Red Brick Road remains on the global roster but will no longer create UK ads. Heineken has moved its UK advertising business out of The Red Brick Road and into Bartle Bogle Hegarty without a pitch. The agency will now handle all...

Zurich calls pounds 100m global media pitch.
January 30, 2009... Zurich, the financial services group, is reviewing its estimated pounds 100 million global media planning and buying account. The business has been held by ZenithOptimedia since 2004, when it landed the account in a consolidation of...

Brooklyn Brothers wins global 118 118 brief.(Brief article)
January 30, 2009... Brooklyn Brothers has scooped the pounds 25 million global ad account for 118 118. The appointment comes as the company, which owns similar services in six countries around the world, looks to put greater emphasis on a unified global...

Liam Byrne orders ad overhaul at COI.(Central Office of Information)(Brief article)
January 30, 2009... Liam Byrne, the Cabinet Office minister, has ordered a shake-up of COI designed to extend its use of digital and regional media. He also wants COI to consider branding the Government's anti-recession measures in an umbrella ad campaign. ...

Intelligence agency targets DM partner.
January 30, 2009... The Government Communication Headquarters has kicked off a search for an agency to handle its direct marketing account. The organisation is looking for an agency to create business-to-business campaigns that will help promote best...

Charities pick The Gate for health task.(Brief article)
January 30, 2009... A group of three health charities has appointed The Gate to handle a brief supporting the Department of Health's Change4Life anti-obesity campaign. The agency will now work with the British Heart Foundation, Cancer Research UK and...

DraftFCB Names Euro's Fiddes as ECD
January 30, 2009... DraftFCB has appointed Mark Fiddes, Euro RSCG's global creative director on Reckitt Benckiser, as its UK executive creative director. Fiddes replaces Logan Wilmont, who left the agency in September. He will now run the agency's 30-strong...

Cancer Research UK to extend roster.(Brief article)
January 30, 2009... Cancer Research UK, one of Britain's leading charities with an annual income of more than pounds 4 million, is to extend its agency roster. It plans to appoint another creative shop in addition to the three agencies that already handle...

HMDG scoops pounds 10m National Accident Helpline ad brief.(Hurrell Moseley Dawson & Grimmer)(Brief article)
January 30, 2009... Hurrell Moseley Dawson & Grimmer has picked up the pounds 10 million advertising account for the National Accident Helpline, after a pitch against Team Saatchi and Publicis. The agency will now produce a new strategy and ad campaign for...

Lions Gate in media pitch.(Brief article)
January 30, 2009... MEC under threat as film distributor approaches agencies over its pounds 10m account. Lions Gate, the film distributor, is reviewing its pounds 10 million media planning and buying account, currently held by Mediaedge:cia. The...

Toyota hands its DM task to Kitcatt Nohr.(direct marketing)(Kitcatt, Nohr, Alexander and Shaw)(Brief article)
January 30, 2009... Toyota has appointed Kitcatt Nohr Alexander Shaw to its direct marketing account after a pitch against Stephen Francis Whitson and Elvis Communications. Miller Bainbridge was the incumbent on the account. Kitcatt Nohr will work on...

Marsh becomes MD at Lowe London.(Robert Marsh, managing director)(Brief article)
January 30, 2009... Lowe London has promoted Robert Marsh, Lowe Worldwide's chief operating officer for Unilever Foods, to the position of managing director. Marsh will join Rebecca Morgan, the managing partner strategy, Ian Courts, the managing partner...

SABMiller seeks agency for global Grolsch campaign.(Brief article)
January 30, 2009... SABMiller is searching for an agency to create an international advertising campaign for the Dutch brand Grolsch in all the markets that it distributes the beer brand. The London-based brewer is looking for an agency to develop...

Portugal's tourist board starts review.(Turismo de Portugal)(Brief article)
January 30, 2009... Turismo de Portugal, the Portuguese national tourist board, is reviewing its estimated EUR8 million pan-European media planning and buying business, currently held by OMD. The body has already contacted agencies inviting them to take part...

Adnams East Green ad scoops top ANNA.(advertising)(National Newspaper Advertising Awards)(Brief article)
January 30, 2009... A campaign for Adnams East Green beer has scooped the pounds 25,000 top prize in the ANNAs national newspaper advertising awards. The creative team Tom Ewart and Dave Sullivan, who were at the now-defunct ad agency Shop when they created...

Top-tier reshuffle at Nitro.(Brief article)
January 30, 2009... Kevin Dundas' arrival leaves managing director Kate Howe's future in question. The future of Kate Howe, the managing director of Nitro London, has been thrown into question after the former Saatchi & Saatchi worldwide strategy officer...

The Week: Advertising news - Coke unveils new strapline.
January 30, 2009... Coca-Cola's new 'open happiness' strapline will launch in a global campaign, created by Wieden & Kennedy, that will bring together musical talents such as Gnarls Barkley, Fall Out Boy and Gym Class Heroes. According to Coca-Cola, music...

The Week: Advertising news - ING re-evaluates marketing.(ING Bank N.V.)(Renault Formula One )(Brief article)
January 30, 2009... The Dutch bank ING is re-evaluating its global marketing spend and reassessing its sponsorship of the Renault Formula One team as it looks to cut its operating expenses by more than EUR1 million this year. The company's chief executive,...

The Week: Advertising news - Fresh image for Peperami.(Brief article)
January 30, 2009... Unilever is to reposition its Peperami brand later this year in a bid to portray it as a healthy snack choice. The move will coincide with the launch of two additional lines of the product, with a barbecue variant of the original Peperami...

The Week: Advertising news - Kylie ad voted best ever.(Kylie Minogue)(Brief article)
January 30, 2009... Kylie Minogue's 'proof' cinema ad for Agent Provocateur, featuring the popstar writhing around on a mechanical bull, wearing skimpy lingerie, has been voted as the best cult cinema ad of all time. The poll, which was launched by the...

The Week: Advertising news - Sensations set to relaunch.(Brief article)
January 30, 2009... Walkers is set to relaunch its Sensations brand, following a decline in share in the premium crisps sector. As part of the revamp, the brand's white packaging will be replaced with a predominantly black design, and the pack size will be...

The Week: Media news - Traffic rise for Sun website.(Brief article)
January 30, 2009... The Sun's website added more than 2.5 million unique users to its total audience during December, bucking a trend for the Christmas period that saw a drop in month-on-month traffic for every other national newspaper site, according to the...

The Week: Media news - Ofcom raps ITV police show.(Office of Communications (United Kingdom))(Brief article)
January 30, 2009... A Home Office-funded ITV series has come under fire from Ofcom for breaking the rules of transparency for sponsored programming. The programme, Beat: Life On The Street, which followed the work of police community support officers, only...

The Week: Media news - Walkers links with Yahoo!(Walkers Snack Foods Ltd..)(Brief article)
January 30, 2009... Walkers is to promote its 'Do us a flavour' campaign through a new bespoke video channel on Yahoo!. In a deal brokered by Walker's media agency OMD UK, the video channel, called 'Do us a flavour TV', will feature Gary Lineker and Fearne...

The Week: Media news - Lebedev announces plans.(Brief article)
January 30, 2009... The Evening Standard's new owner, Alexander Lebedev, has announced plans to spend 'tens of millions' of pounds on the ailing title in a bid to make it 'more attractive' to readers. Just a day after buying a majority stake in the paper,...

The Week: Media news - DMGT pledges Lite support.(Daily Mail and General Trust)(Brief article)
January 30, 2009... Daily Mail & General Trust, meanwhile, has said it remains committed to London Lite, despite the sale of the Evening Standard. Peter Williams, the finance director at DMGT, denied London Lite was set to close, claiming it is losing less...

The Week: Media news - BBC and C4 revive UKTV bid.(Channel Four Television Company Ltd.)(BBC Worldwide Ltd.)(UKTV Interactive Ltd.)(Brief article)
January 30, 2009... A joint bid for Virgin Media's stake in UKTV by BBC Worldwide and Channel 4 is looking increasingly likely following reports that a person close to the deal said it would be 'very welcome and very significant'. Previously, the BBC has been...

The Week: Media news - Gocompare sponsors 24.(Brief article)
January 30, 2009... Sky Media has secured Gocompare.com as the sponsor for 24 - four episodes into the latest series. The price-comparison site replaces Nissan, the sponsor of the previous two series. -------------------- Did you find this article...

The Week: Jones to leave Carat for News International digital role.(Neil Jones)(Brief article)
January 30, 2009... Neil Jones, the managing director of Carat, is leaving to become the director of digital strategy at News International. Jones, who has been with the Aegis-owned agency for 18 years, will work alongside Nl's head of trading, Dominic Carter,...

The Week: Best of the blogs - Don't always trust clients.
January 30, 2009... I'd just started as a junior copywriter at BMP and an account man gave me a brief for a 30-second television commercial for Tower Pans. So I went to the factory and talked to the people on the production line. Afterwards I talked to the...

The Week: City News - Google revenues hit dollars 5.5bn.(Financial report)(Brief article)
January 30, 2009... Google's global ad revenue rose to dollars 5.5 billion in the fourth quarter of 2008, a year-on-year increase of 15 per cent. Ad revenues from the search giant's own websites made up dollars 3.8 billion of the figure, while ad revenues...

The Week: City News - Independent titles for sale.(Independent News & Media PLC)(Brief article)
January 30, 2009... Sir Tony O'Reilly's Independent News & Media has effectively put its Independent titles up for sale by pledging to dispose of 'any loss-making businesses'. Some reports suggest that the Russian businessman Alexander Lebedev, who recently...

The Week: People news - Bigmouth appoints McCaig.(Ian McCaig)(Brief article)
January 30, 2009... Ian McCaig, the chief executive of Lastminute.com, has been appointed by the digital marketing agency Bigmouthmedia as a non-executive director. McCaig has been with Lastminute.com since 2003. -------------------- Did you find this...

The Week: People news - CBS names temp UK chief.(Chris Wyatt)(Brief article)
January 30, 2009... CBS Outdoor has appointed Chris Wyatt, the former international president of Blockbuster, as its interim UK chief executive. Wyatt will oversee CBS Outdoor's UK business for an undisclosed 'finite' period while CBS Outdoor International's...

The Week: People news - Home Corp adds directors.(Brief article)
January 30, 2009... Harald Zwart and Jon Yeo have been signed by the commercials production company Home Corp. Trine Thomas, the ex-managing director of Weilands, also joins and will continue to produce for both the directors. -------------------- Did...

The Week: People news - Sainsbury's replaces Buck.(Helen Buck)(Brief article)
January 30, 2009... Claire Harrison-Church, the former Boots' marketing director, has replaced Helen Buck as the director of brand communications of Sainsbury's. Andrew Mann, the director for marketing planning at Tesco, is also set to join the supermarket in...

The Week: People news - Think London selects Leih.(Gary Leih)(Brief article)
January 30, 2009... Gary Leih, the chairman and chief executive of Ogilvy Group UK, has been appointed to the board of Think London, the agency that advises overseas companies on how to do business in London. Leih will work with Think's chief executive, Michael...

The Week: People news - Riley gets Pernod Ricard job.(Martin Riley)(Brief article)
January 30, 2009... Pernod Ricard has appointed Martin Riley, the marketing director of Chivas Brothers, as its chief marketing officer, replacing Jean-Paul Richard, who is retiring after 35 years at the company. Eric Benoist, currently the marketing director at...

The Week: People news - Rinn takes new role at eBay.(Phillip Rinn)(Brief article)
January 30, 2009... EBay Advertising has appointed Phillip Rinn as its director of advertising partnerships for the UK, Ireland and EMEA. Rinn had previously held the same role across EMEA for eBay Advertising International, and will be responsible for...

The Week: Advertising Reviews - Brooklyn Bros on Five roster.(Brief article)
January 30, 2009... The Brooklyn Brothers has won a place on Five's advertising roster, and will work on the relaunch of the brand's digital channel Five US The agency will be responsible for creating an off-air campaign to support the new positioning and brand...

The Week: Advertising Reviews - Peacock to promote album.(War Child)(Brief article)
January 30, 2009... Peacock has been handed a brief from War Child to create an above-the-line campaign for the charity's new album, the profits of which will go towards helping children caught in the conflict of war The album, which is being released by EMI's...

The Week: Media Reviews - RSA widens scope of review.(Royal & Sun Alliance Insurance Group PLC)(Brief article)
January 30, 2009... RSA, the financial services giant formerly known as Royal & Sun Alliance, has extended its agency roster review to include the UK media buying and planning account for its car insurance brand, More Th>n Universal McCann, the incumbent on...

The Week: Media Reviews - M2M wins Lycamobile work.(Brief article)
January 30, 2009... M2M has picked up the pounds 6 million UK media planning and buying account for the mobile telecoms provider Lycamobile. The agency will help to launch an outdoor campaign, which aims to attract more than one million British subscribers...

The Week: Media Reviews - Sea France signs AW Media.(Brief article)
January 30, 2009... Sea France, the cross-Channel ferry operator, has moved its pounds 2 million media planning and buying business out of Mediaedge:cia and into the independent agency AW Media. -------------------- Did you find this article useful? Why...

The Week: DM Reviews - Meteorite nets Standard Life.(Standard Life Assurance Co.)(Brief article)
January 30, 2009... Standard Life has appointed Meteorite to handle its direct marketing account. The agency will work on the creation of microsites, adviser resources, direct marketing packs and roadshows for the brand's SIPP product, which targets...

The Week: DM Reviews - Haygarth lands Palm task.(Brief article)
January 30, 2009... Haygarth has been appointed to handle the pounds 3 million European below-the-line account for the PDA brand Palm. The agency picked up the business following a four- way pitch against WDMP, EHS Brann and The Marketing Store. Haygarth...

The Week: Adam & Eve wins pitch for pounds 7 million Phones4U account.(Brief article)
January 30, 2009... Adam & Eve has landed the pounds 7 million Phones4U advertising account after a pitch against WCRS, the incumbent, and Mother. The agency, which will now create all the company's above-the-line advertising, has initially been briefed to...

The Week: i-Q - Web chat about ... The new T-Mobile ad.
January 30, 2009... A complete rip-off of improv everywhere: nothing original there http://uk.youtube.com/watch?v=jwMj3PJDxuo. - Tony Holdstock-Brown Doesn't anyone remember The Fisher King, directed by the brilliant Terry Gilliam back in, oh, 1991? - Mark...

The World: Chicago - Energy BBDO scoops dollars 18m Illinois Lottery account.(Brief article)
January 30, 2009... Energy BBDO has picked up the dollars 18 million creative advertising account for the Illinois Lottery. The agency won the business following a pitch against JWT Chicago and MARC USA. The Chicago independent agency RJ Dale had been...

The World: New York - DentsuNext closes doors after July's Suzuki loss.(Dentsu America)(Brief article)
January 30, 2009... Tim Andree, the chief executive of Dentsu America, has confirmed the closure of the creative shop DentsuNext. The decision was made after the agency showed no signs of recovery after losing its dollars 100 million Suzuki automotive...

The World: Berlin - TBWA\'s Danner moves to Vienna to take up new role.(TBWA Worldwide)(Doris Danner)(Brief article)
January 30, 2009... TBWA\Worldwide has appointed Doris Danner to the newly created role of European regional director. Danner was previously TBWA\'s regional director for Latin America, and will relocate to Vienna to take on her new role. She will...

The World: Kuala Lumpur - Lexus selects Dentsu for third time in Asia.(Toyota Motor Sales U.S.A. Inc. Lexus Div.)(Dentsu Tec Inc.)(Brief article)
January 30, 2009... Lexus has shifted its creative account in Malaysia from Saatchi & Saatchi to Dentsu, following a pitch between the two agencies. The appointment marks the third time in under six months that Lexus has appointed Dentsu in Asia, after the...

The World: Beijing - Zenith Media retains China Mobile task after pitch.(Brief article)
January 30, 2009... Zenith Media has retained the China Mobile media account following a pitch against Mindshare, Carat and Universal McCann. The mobile phone operator is one of the biggest-spending advertisers in China, and is expected to spend more than...

The World: New York - Ogilvy & Mather creates chair role for Seifert.
January 30, 2009... Ogilvy & Mather has appointed John Seifert to lead its North American operations in the newly created role of chairman. The co-chief executives, Bill Gray and Carla Hendra, previously ran the North America set-up. Gray will now become the...

The World: New York - Publicis hands ECD post to Ogilvy's Joe Johnson.(executive creative director)(Brief article)
January 30, 2009... Publicis New York has appointed Ogilvy New York's creative director, Joe Johnson, as its new executive creative director. Johnson will be responsible for overseeing the agency's creative work on campaigns for Procter & Gamble's Vicks...

The World: Warsaw - Eurosport unveils its Polish website to build loyalty.(Brief article)
January 30, 2009... Eurosport has launched a Polish website in an effort to expand its international online presence. The site will have seven dedicated journalists covering sports news, and will include a results and information service, TV streaming...

The World: Sydney - Ban on junk-food ads might be counterproductive.(Brief article)
January 30, 2009... Banning the advertising of unhealthy food to children would be ineffective and may increase consumption rather than decrease it, according to research by the Foundation for Advertising Research. In October, the government's Preventative...

The World: Sydney - Naked stands by its 'misleading' viral for Witchery.(Naked Advertising)(Brief article)
January 30, 2009... Naked has defended a viral campaign for the fashion brand Witchery that featured an actress pretending to look for love in order to promote a new menswear range. The viral, which was hosted on YouTube, featured Heidi Clarke on a romantic...

The Work: New Campaigns - UK.(CHI & Partners)(VCCP)(briefs)
January 30, 2009... CADBURY - CADBURY DAIRY MILK CREDITS Project: Cadbury Dairy Milk Client: Lee Rolston, director of marketing, blocks and beverages, Cadbury Brief: Create a piece of content that gives people the same joyful feeling they have when...

Pitch Update.
January 30, 2009... It seems that John Lewis just can't make up its mind about who it thinks should handle its advertising account. Miles Calcraft Briginshaw Duffy and Adam & Eve were told in the middle of last week that a winner would be chosen before the...

New-Business Rankings: 30 January 2009.(Statistical table)(Brief article)(Company rankings)
January 30, 2009... NEW-BUSINESS RANKINGS: 30 JANUARY 2009 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Redundancies made in the UK.(Brief article)
January 30, 2009... The Omnicom Group-owned Abbott Mead Vickers BBDO group, DDB London and TBWA have made a number of redundancies in the UK. It is understood that 11 people from TBWA, 16 across DDB London's group, and an undisclosed number within the AMV group...

Hotline: Head of international planning at RKCR/Y&R promoted.(Rainey Kelly Campbell Roalfe/Y&R promoted Zaid Al-Zaidy)(Brief article)
January 30, 2009... Zaid Al-Zaidy, the head of international planning at Rainey Kelly Campbell Roalfe/Y&R, has been promoted to managing partner of Saint, the agency's digital arm. -------------------- Did you find this article useful? Why not subscribe...

Hotline: Mindshare picks up Umbro account.(Umbro International Ltd.)(Brief article)
January 30, 2009... Mindshare has picked up the media planning and buying account for Umbro, previously held by its sister WPP agency MediaCom North. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call...

Hotline: Promotion at Joshua G2.(Joshua Agency PLC promoted Nick Hoadley)(Brief article)
January 30, 2009... Joshua G2 has promoted the US president of promotional marketing, Nick Hoadley, to the post of managing director. Hoadley replaces Mike Cornwell. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Mustoes relaunches as Kindred.(merges with Geronimo Communications)(Brief article)
January 30, 2009... Mustoes, which merged with Geronimo Communications last September, has relaunched as Kindred. The rebranded agency is headed by Laura Oliphant, the managing director, Mustoes' founder Nick Mustoe, who has taken on the role of director of...

Hotline: Deborah Mills joins Hall & Partners.(Brief article)
January 30, 2009... Deborah Mills, Saatchi & Saatchi's global planning director on Procter & Gamble, has joined Hall & Partners as the chief executive for Europe. Mills takes over from Vanella Jackson, who has been promoted to the role of global chief executive....

Hotline: Karmarama scoops Paddy Power ad business.(Brief article)
January 30, 2009... Karmarama has scooped the ad business for the bookmaker Paddy Power. The agency will take responsibility for producing a TV and print campaign that promotes the brand during key sporting events. -------------------- Did you find this...

Hotline: Xander Black has left EHS 4D Digital.(Brief article)
January 30, 2009... Xander Black, the creative director of EHS 4D Digital, has left the agency without a job to go to. Black had only spent four months working in the role, having joined from Sapient in September last year. -------------------- Did you...

Hotline: Appointment at Dare.(appointment of David Newton)(Brief article)
January 30, 2009... Dare has hired David Newton, the glue London group account director for Bacardi, as the head of client services. Newton will have overall responsibility for the Sony Communications business. -------------------- Did you find this...

Hotline: Appointment at Archibald Ingall Stretton.(appointment of Paul Moss )(Brief article)
January 30, 2009... Archibald Ingall Stretton has appointed Paul Moss as its new head of data planning. Moss joins the agency from RMG Connect, where he led the DM, targeting and testing strategies on the HSBC account. -------------------- Did you find...

Hotline: World Economic Forum.(Brief article)
January 30, 2009... Representatives from all the major global ad groups were in attendance at this week's World Economic Forum in Davos. Sir Martin Sorrell, the chief executive of WPP, reported a change in mood on previous years: 'Everyone's going to be more...

Close-Up: How adland is handing music industry a lifeline.
January 30, 2009... Music companies are turning to advertising agencies to help them make money in the digital age, Caroline Lovell writes. It is estimated that 90 per cent of digital music downloads are illegal This figure illustrates the battle the record...

Close-Up: How Fallon raised eyebrows in latest Cadbury ad.
January 30, 2009... The creative behind 'eyebrows', Nils-Petter Lovgren, takes us behind the scenes of the follow-up to 'gorilla' and 'trucks'. The final 'eyebrows' film is not far off the original script. Once I got the idea, I walked over to Rich...

Close-Up: It's all about the work, not the economy, stupid.(Smuggler)
January 30, 2009... The US production company Smuggler is sticking two fingers up to the recession by setting up in the UK. A global economic crisis, an ever-weakening pound, clients tightening their budgets, an over-populated market and an impending script...

Close-Up: Is insight more crucial than creative?(Conference news)
January 30, 2009... Are clients prioritising consumer insight over creativity in their advertising, Matt Williams asks. Last week, at an International Advertising Association lunch, WPP's Sir Martin Sorrell implied that his company's competitive profile...

Close-Up: The hot seat - Tim Lindsay, TBWA\UK & Ireland Group.(Interview)
January 30, 2009... Name: Tim Lindsay Job: President, TBWA\UK & Ireland Group - You've got five hours left before the world explodes. What do you do? Drugs, for sure. Some sex, perhaps. A modicum of rock and roll. - What's your best joke? ...

Media Perspective: Newspapers can't afford to take moral high ground on ads.
January 30, 2009... In the Jeeves and Wooster story The Code Of The Woosters, Bertie Wooster ruminates on the correct way to steal a policeman's helmet. His chum Stinker has gone beyond the pale in nabbing the headgear while it is temporarily removed from a...

Media Forum: Are freesheets doomed?
January 30, 2009... Will a Standard revival hit London's evening freesheets? Lord Rothermere was surely offering a hostage to fortune last week when he reaffirmed his love for ink, pulped trees, astringent opinions and much mischief. Having waved a cursory...

Media: Chatter.(Quotation)
January 30, 2009... 'At least we have our own home, which is more than The Independent can now say for itself.' - The City AM managing director, Lawson Muncaster, hits back at The Independent for running a diary piece he claims 'took undue pleasure' in reporting...

Media Headliner: Intense Beaven focused on Initiative turnaround.(Richard Beaven)
January 30, 2009... Not one to shirk responsibilities, Richard Beaven is now pouring energy into Initiative outside the US, Ian Darby writes. Despite being based in the US for the past seven years, Richard Beaven missed experiencing last week's Obama mania...

Media Lifeline: ESPN.(Brief article)
January 30, 2009... The network that launched in 1979 is rebranding its European offer as ESPN America. 2002: NASN (North American Sports Network), a European-wide television network offering coverage of major US and Canadian sports (such as baseball,...

Media Perspective: Spam's not cheap when you consider all the hidden costs.
January 30, 2009... The most annoying thing about spam is that it works. For someone, somewhere, that millionth e-mail brings them exactly the information, the offer or the enlargement they're looking for and they click on it with pleasure: delighted that a...