Campaign articles from January 2009

Campaign archives from January 2009

Vick and Petyan named JWT's joint MDs.(JWT London appointed Joe Petyan and Tom Vick)(Brief article)
January 9, 2009... JWT London has promoted Joe Petyan and Tom Vick to joint managing directors, as it continues its search for a UK chief executive to replace Alison Burns. In the newly created positions, Vick, the group business director on Nestle, Vodafone...

Paul Graham set to launch Anomaly UK.(Paul Graham quits Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
January 9, 2009... Paul Graham, the managing partner of Saint, Rainey Kelly Campbell Roalfe/Y&R's digital shop, has quit to launch Anomaly in the UK. Graham, who will be the agency's first founding partner, is assembling a team in the UK, and will set up its...

Home Office calls ID card and passport pitch.(identification cards)(appointment of Abbott Mead Vickers/BBDO Ltd. CHI & Partners and VCCP to handle creative duties)(Brief article)
January 9, 2009... The Home Office is looking for an agency to handle advertising for the Identity and Passport Services office, the executive agency responsible for issuing ID cards and UK passports. The review is being handled by COI. CHI & Partners, Abbott...

Cameron plots Tory creative taskforce.(David Cameron)(Brief article)
January 9, 2009... David Cameron is to set up a review of the creative industries, including advertising, to draw up proposals for a post-recession economic revival. The Tory leader will appoint a prominent figure from the industries to head the inquiry. 'I...

MCHI opens for business.(CHI & Partners and Group M join forces to launch advertising agency)(Brief article)
January 9, 2009... WPP's CHI and Group M join forces to launch full-service advertising agency. CHI & Partners is launching a full-service agency called MCHI, which will offer creative and media buying under one roof. MCHI, a joint venture with WPP's...

New ITV rugby show to be funded by O2.(Brief article)
January 9, 2009... O2 is funding a new rugby show on ITV featuring Austin Healey, the former England star and recent Strictly Come Dancing contestant. Called The Big Tackle With Austin Healey, the ad-funded programme will air on ITV1 and ITV4, starting in...

Dutch agency lands global Hoegaarden.(InBev UK Ltd. appointed Amsterdam Worldwide)(Brief article)
January 9, 2009... InBev has picked Amsterdam Worldwide - formerly StrawberryFrog - as the global creative agency for its Hoegaarden beer. The appointment marks the end of the country-by-country advertising arrangements for the niche brand and the start of a...

Work Club handed Oakley UK account.(Brief article)
January 9, 2009... Oakley UK, the sports eyewear brand, has appointed Work Club as its lead creative agency after a five-way pitch. Work Club pitched against the incumbent design agency, PartnersDBMA, Albion, glue London and one other undisclosed agency. ...

Ogilvy names Gerry Human worldwide ECD for Unilever.(Ogilvy Group (Holdings) Ltd. )(Brief article)
January 9, 2009... Gerry Human, the chief creative officer of Ogilvy Group South Africa, will relocate to London this month to take up the newly created post of worldwide executive creative director for Unilever. Human will report to Steve Hayden, the Ogilvy...

MG OMD loses Absolut UK to Vizeum.(Manning Gottlieb OMD)(Absolut vodka )(Brief article)
January 9, 2009... The French drinks giant Pernod Ricard has moved the UK media planning and buying account for its Absolut vodka brand out of Manning Gottlieb OMD and into the Aegis-owned Vizeum, following an internal review. Vizeum handles media for Pernod...

Digital UK kicks off review.(Energy Saving Trust)
January 9, 2009... Incumbent Grand Union forced to repitch for body's digital marketing account. Digital UK, the body in charge of leading the digital television switchover in the UK, has called a pitch for its digital marketing account, currently held by...

Nestea calls global advertising review.
January 9, 2009... Nestea has kicked off a pitch for its global advertising account, and has invited McCann Erickson, Ogilvy Group and Wieden & Kennedy to pitch for the business. The pitch, which is being run out of Nestea's head office in Zurich, begins...

Benylin denies ad condones 'sickies'.(Brief article)
January 9, 2009... The manufacturer of Benylin is fighting back after widespread press and TV coverage claimed its new ad encouraged workers to pull 'sickies'. The ad, created by JWT, shows an ill worker lying in bed, and ends with the strapline: 'Take a...

Hegarty becomes HAT 'ambassador'.(History of Advertising Trust)(John Hegarty)(Brief article)
January 9, 2009... Sir John Hegarty is to become the History of Advertising Trust's 'ambassador' as part of plans by the charity to present a more dynamic image. The installation of the Bartle Bogle Hegarty worldwide creative director as the president of the...

DHM scoops global Vertu ad account.
January 9, 2009... Dye Holloway Murray has landed the global advertising account for Vertu, the Nokia-owned luxury mobile phone handset. The agency secured the work following a pitch against WCRS, the New York-based Laird & Partners and the Italian agency...

Pernod Ricard reviews global Wyborowa ad account.(Brief article)
January 9, 2009... Wyborowa, the Pernod Ricard-owned Polish vodka brand, has called a pitch for its global advertising account. The review is at the longlist stage, with initial meetings expected to take place in the coming weeks. The pitch brief is...

Advertisers pull Five ads.
January 9, 2009... VivaKi deal with Five remains unsealed as major advertisers lose faith in channel. A turbulent TV trading season has resulted in major advertisers pulling activity from the broadcaster Five. As Campaign went to press, Five had not...

The Week: Advertising news - Obesity ad hits TV screens.(Brief article)
January 9, 2009... The Government has launched a pounds 275 million campaign, created by M&C Saatchi, aimed at tackling obesity. A 90-second TV ad featuring animated Plasticine characters kicks off the push, which will attempt to create a 'lifestyle revolution'...

The Week: Advertising news - Networks plan to axe jobs.(Brief article)
January 9, 2009... Interpublic Group and Omnicom are gearing up to make significant cuts in personnel, according to reports. IPG is considering targeted job cuts of as many as 2,000 positions, according to Reuters, while Omnicom is reportedly planning to axe...

The Week: Advertising news - Becks and Pepsi are 'over'.
January 9, 2009... David Beckham and Pepsi have ended their ten-year association, following a mutual decision by both parties to part ways. Pepsi is the latest sponsor to split with the football star, after his decision to sign a deal with Major League...

The Week: Advertising news - Starry ad introduces Aviva.
January 9, 2009... Norwich Union has rebranded as Aviva and released a star-studded ad, featuring Elle Macpherson, Bruce Willis, Alice Cooper and Ringo Starr, to mark the change. The pounds 10 million campaign, created by Abbott Mead Vickers BBDO, shows each...

The Week: Advertising news - Report slams 'hidden ads'.(advertising)(Brief article)
January 9, 2009... Soft drinks companies such as Vimto and Britvic have come under fire in a new report, which claims some manufacturers are targeting schoolchildren with advertising disguised as educational material. The Children's Food Campaign report,...

The Week: Advertising news - Junk-food ad views drop.(Brief article)
January 9, 2009... The number of junk-food TV ads seen by children has fallen by a third since stricter restrictions were introduced in April 2007, according to a report from Ofcom. The restrictions, which apply to TV ads for products that are high in fat, salt...

The Week: Advertising news - Proximity fired over slip-up.(Brief article)
January 9, 2009... The BBC has fired Proximity London from the direct marketing contract for TV Licensing, after the wrong statistics were used in millions of warning letters sent to the public. The Sunday Telegraph started an investigation following a...

The Week: Media news - MTV pares down workforce.(Brief article)
January 9, 2009... MTV is to axe up to 80 UK jobs as part of parent company Viacom's plans to cut 850 posts worldwide. The UK cuts would amount to around 10 per cent of MTV's headcount of 750. MTV is also reviewing the future of its UK production facilities and...

The Week: Media news - Online adspend 'will slow'.(Brief article)
January 9, 2009... Researchers have forecast a 50 per cent drop in UK online advertising spend growth this year, due to the current economic downturn. The report, by the market research company eMarketer, estimates that online adspending growth will be 7.2...

The Week: Media news - Kangaroo costs rack up.(Channel 4)(Brief article)
January 9, 2009... Project Kangaroo, the video-on-demand venture, has cost ITV and Channel 4 pounds 30 million in 2008, according to a report. The broadcasters, facing a bill of pounds 15 million each, should consider pulling out of the venture, the study by...

The Week: Media news - Hubert Burda buys Love It!(Hubert Burda Media)(Brief article)
January 9, 2009... News International has sold its real-life weekly Love It! to Hubert Burda Media for an undisclosed sum. News International closed its loss-making News Magazines division in June last year, three years after the company was formed. ...

The Week: Media news - Century Radio turns Real.(Brief article)
January 9, 2009... GMG Radio is rebranding its two Century Radio stations as Real Radio from April, expanding Real into a six-station network. Century broadcasts two stations in the North-West and North-East of England, which will join Real Radio stations in...

The Week: JCDecaux cuts 20 posts.(Brief article)
January 9, 2009... JCDecaux is set to make around 20 of its 700-strong staff in the UK redundant across a number of departments, including sales. Last November, JCDecaux in the UK posted a decline in revenues in Q3 2008, with UK billboard and street-furniture...

The Week: E.ON calls review of pounds 20 million advertising business.(Brief article)
January 9, 2009... E.ON has called a review of its pounds 20 million advertising account, currently held by TBWA\London. The energy provider is looking to cut costs and spend in 2009 and hone its communications strategy by giving its advertising a more retail...

The Week: Best of the blogs - Privacy as a web currency.
January 9, 2009... Traffic fines in Finland are calculated as a percentage of your annual salary. It is rather easy to calculate these fines because .. wait for it... in Finland, your salary is a matter of public record. In fact, it's even better than that....

The Week: People news - Drayton leaves Phorm post.(Hugo Drayton)(Brief article)
January 9, 2009... Hugo Drayton has stepped down as the chief executive of the behavioural targeting company Phorm. His decision comes just weeks after four board members left the company amid differences over strategy Drayton, formerly the new media director at...

The Week: People news - Bowe named Ofcom chair.(Colette Bowe)(Office of Communications)(Brief article)
January 9, 2009... Colette Bowe is to replace Lord Currie as the chair of the communications regulator Ofcom. Bowe, a trained economist, was appointed as the chair of the Ofcom Consumer Panel in 2003 and moved to the main board last year. She will serve a...

The Week: People news - Management rejig at Euro.(Euro RSCG Circle (London, England) promoted Russ Lidstone)(Brief article)
January 9, 2009... Russ Lidstone, the managing partner and chief strategy officer at Euro RSCG, will take on the acting chief executive role after the chief executive, Mark Cadman, left without a job to go to. The agency has no plans to replace Cadman and...

The Week: People news - Burnett appoints GT's Giusti.(Leo Burnett Group appoints Marc Giusti)(Brief article)
January 9, 2009... The Leo Burnett Group has appointed Marc Giusti, the creative partner at GT, to the newly created role of group chief digital officer, with a brief to build the digital capabilities of both Leo Burnett and Arc. He will also be responsible for...

The Week: People news - Cello chairman Steeds dies.(obituary of Kevin Steeds)(Obituary)(Brief article)
January 9, 2009... Kevin Steeds, the executive chairman of Cello Group, has died following a four-month fight with cancer. Steeds, aged 50, died on 17 December, leaving a wife and three young children. He was diagnosed with the condition in September, forcing him...

The Week: People news - Auton replaced in IPC role.(IPC Media Ltd. appointed Evelyn Webster in the role of Sylvia Auton)(Brief article)
January 9, 2009... Evelyn Webster has been appointed as the chief executive of IPC Media, replacing Sylvia Auton. Auton, who had held the position for five years, will continue in her roles as the chairman of IPC Media and the executive vice-president of its...

The Week: People news - Gilbert awarded Lloyds job.(Lloyds Bank PLC appointed Nigel Gilbert)(Brief article)
January 9, 2009... Nigel Gilbert, the marketing director of Lloyds TSB, will take over as the chief marketer of the newly formed Lloyds Banking Group, following the announcement of the bank's merger with HBOS. Gilbert beat HBOS's top marketer, Philip Hanson, to...

The Week: People news - Veteran adman Bridge dies.(obituary of Brian Bridge)(Obituary)(Brief article)
January 9, 2009... Brian Bridge, the former senior creative and commercials director, has died after a heart attack, aged 64. During an advertising career spanning more than 40 years, Bridge won a series of D&AD and Creative Circle awards. Dan Levin, his...

The Week: Advertising reviews - Debenhams calls ad pitch.(advertising)(Brief article)
January 9, 2009... Debenhams has called a pitch for its pounds 15 million UK advertising account after the incumbent, Miles Calcraft Briginshaw Duffy, resigned the business to pitch for the pounds 20 million John Lewis account. MCBD originally made the John Lewis...

The Week: Advertising reviews - VCCP nets pounds 8m Muller task.(Vallance Carruthers Coleman Priest)(Muller Dairy UK)(Brief article)
January 9, 2009... VCCP has won the pounds 8 million Muller Corner advertising account following a pitch against the incumbent, TBWA\London, and The Red Brick Road. The agency will create advertising for the company's 18 Corner varieties, while TBWA will continue...

The Week: Advertising reviews - W&K wins Honda account.
January 9, 2009... Wieden & Kennedy has won a five-way pitch to handle Honda's environmental advertising. The first project will be the 2009 launch of the car-maker's new hybrid car, the Insight. The account will be run out of Wieden & Kennedy's Amsterdam office....

The Week: Advertising reviews - Mills & Boon hires St Luke's.(Brief article)
January 9, 2009... Mills & Boon, the publisher of romantic novels, has appointed St Luke's to an advertising and design brief, following a pitch against an undisclosed agency. St Luke's will redesign the Mills & Boon book covers and create an ad campaign set to...

The Week: Advertising reviews - Body Shop ditches Leagas.(Brief article)
January 9, 2009... The Body Shop has dropped Leagas Delaney as its retained advertising agency and has moved all creative responsibilities in-house The ethical retailer does not plan to appoint an agency of record for the foreseeable future but may use external...

The Week: Advertising reviews - Mother and Yell part ways.(Brief article)
January 9, 2009... Mother and Yell have ended their relationship following news in November that the directories service would work with its roster agencies on a project basis. The decision was taken as Mother's contract neared the end of its term. ...

The Week: Media reviews - WPP handed Fiat business.(Brief article)
January 9, 2009... Fiat, the Italian car-maker, has moved its estimated pounds 150 million pan-European media planning and buying business into WPP agencies. The switch is expected to result in the pounds 18 million UK Fiat account moving from the...

The Week: Media reviews - Carbon Trust reviews media.(Brief article)
January 9, 2009... The Carbon Trust is reviewing its pounds 6 million media buying account, currently split between agencies including Universal McCann and Carat. Manning Gottlieb OMD will continue to handle media planning. The government-funded body uses...

The Week: Correction.(Correction notice)
January 9, 2009... In Campaign's list of Top Ten Turkeys (Campaign, 12 December 2008), the DFS 'rockstar' ad was incorrectly attributed to Uber. In fact, the ad was created by Gratterpalm. -------------------- Did you find this article useful? Why not...

The Week: Carat beats Mindshare to Kellogg's EUR400m EMEA media.(Kellogg Company of Great Britain Ltd.)(Europe, the Middle East and Africa)(Carat Espace)(Brief article)
January 9, 2009... Carat has scooped the consolidated EUR400 million EMEA Kellogg media account from Mindshare after the two agencies went head-to-head on a pitch. The pounds 75 million UK Kellogg account had been held by WPP's Mindshare in the UK for the...

The Week: i-Q - Web chat about ... Lowe pulling out of the John Lewis pitch.(Brief article)
January 9, 2009... I've never understood why incumbent agencies repitch when clients decide to look around. It's not much of a vote of confidence, is it? - Richard Williams The current TV ads are cracking: good execution, demonstrate breadth of offer, clear...

Pitch update.(Brief article)
January 9, 2009... After taking credentials from more than 20 agencies, Debenhams has now produced a manageable longlist of between six and eight for its pounds 15 million ad brief. Agencies have already been contacted about initial meetings that will take place...

New-Business Rankings: Jan-Dec 2008.(Statistical table)(Company rankings)
January 9, 2009... NEW-BUSINESS RANKINGS: JAN-DEC 2008 Rank Agency/ Total Total Net Wins Last three wins billings billings billings gained lost ...

Hotline: Government Department searches for agency.(United kingdom. Department for Work and Pensions)(Brief article)
January 9, 2009... The Department for Work and Pensions is searching for an agency to handle a campaign highlighting changes to the pension system. Miles Calcraft Briginshaw Duffy, DDB London, Delaney Lund Knox Warren & Partners and CHI & Partners are competing...

Hotline: Dan Pimm is leaving Universal McCann.(appointment of Eve Samuel-Camps)(Brief article)
January 9, 2009... Dan Pimm, the head of press and managing partner at Universal McCann, is leaving the agency. Eve Samuel-Camps, the deputy press director, will replace him as the head of press. -------------------- Did you find this article useful? Why...

Hotline: Kerzner International appoints Walker Media.(Brief article)
January 9, 2009... Kerzner International, the holiday resort developer, has appointed Walker Media to handle the estimated dollars 10 million media planning and buying task for its luxury resort in Dubai. The agency will handle planning and buying in the UK,...

Hotline: Eurotunnel calls a review of its account.(OMD Digital (London, England))(Brief article)
January 9, 2009... Eurotunnel has called a review of its pounds 1 million UK media planning and buying account. The incumbent on the business is OMD. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call...

Hotline: Appointment at Partners Andrews Aldridge.(Lachlan James)(Brief article)
January 9, 2009... Partners Andrews Aldridge has appointed Lachlan James to the newly created role of head of digital. James joins the agency from Start Creative, and will be responsible for accounts including Rolls-Royce and Visit Wales. ...

Hotline: Mike Baker is leaving CBS Outdoor.(Brief article)
January 9, 2009... Mike Baker, the international marketing and development director with CBS Outdoor, is leaving the company. Baker had been with CBS for 12 years. Before his current role, he worked as the UK marketing director and then as European marketing...

Hotline: Peugeot hands CMW account for its fleet business.(Brief article)
January 9, 2009... Peugeot has handed CMW the pounds 1 million integrated account for its fleet business, after a five-way pitch. The agency, which already handles Peugeot's direct marketing account, will be responsible for providing business-to-business...

Hotline: Rapier lands Bauer Media account.(Brief article)
January 9, 2009... Rapier has landed the advertising account for Bauer Media's celebrity gossip magazine Heat, following a pitch against Karmarama, Adam & Eve, Amp and the incumbent, Quiet Storm. -------------------- Did you find this article useful? Why...

Hotline: Promotion at DDB London.(Anna Hopwood)(Brief article)
January 9, 2009... Anna Hopwood, the head of account management at DDB London, has been promoted to the new role of marketing director. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55...

Hotline: Appointment at Beattie McGuinness Bungay.(Nick Morrell)(Brief article)
January 9, 2009... Beattie McGuinness Bungay has appointed Nick Morrell, the client services director at Leo Burnett, to the role of global account director on Samsung. Morrell will head up the account, which the agency recently acquired as part of the sale of a...

Opinion: On the Campaign Couch ... with JB.(Jeremy Bullmore)(Column)
January 9, 2009... Q: Dear Jeremy, towards the end of last year I was unfairly dismissed. In the following months, the agency HR department has made a complete dog's dinner of trying to cover this up, leaving me in a very strong position for negotiating a pay-off...

Opinion: Welcome to 2009. Will adland prove its worth?(Column)
January 9, 2009... Welcome to the crossroads. The way ahead offers two choices. To the left lies Gloom, and just beyond that Failure. To the right Optimism, Survival and if you make it to the end of the track, Success. So, no choice at all really. Me, I'm...

The year ahead for ... global groups.
January 9, 2009... Maurice Levy thinks that although the UK will suffer, and redundancies are inevitable, the recession will not mean the end of consumerism. Life will never be the same again, people told me when I went to the US in the immediate aftermath...

The year ahead for ... marketing.(forecasting of marketing industry )
January 9, 2009... Richard Hodgson predicts staying in will become the new going out and those marketers who speak directly to consumers will reap the rewards. There is no doubt that 2009 is going to test the mettle and creativity of marketers everywhere....

The year ahead for ... the city.(economic condition of media buying services)
January 9, 2009... Lorna Tilbian advises that the lessons from the last upturn provide a valuable guide for the media sector in recession. In October 2007, we published Lessons from the Last Downturn which detailed the cyclical, structural, financial and...

The year ahead for ... creative agencies.(economic condition of advertising agencies)
January 9, 2009... Nigel Bogle explains how a positive approach can see agencies through the economic gloom. This is the third recession I have been through since we started Bartle Bogle Hegarty, but what makes this one very different to the others is the...

The year ahead for ... creativity.(economic condition of advertising agencies)
January 9, 2009... Ewan Paterson wonders whether the economic backdrop will play a major role in ensuring that 2009 is a vintage year for creative ideas. Do we have creative years and non-creative years? One's gut instinct would say yes. And evidence would...

The year ahead for ... production.(economic condition of advertising agencies)
January 9, 2009... Daniel Kleinman fears production companies could go to the wall as clients' demands for ever cheaper solutions reach unrealistic levels. This time of year, many of us are gazing at our balls trying to discern what the upcoming year will...

The year ahead for ... account planning.(economic condition of advertising agencies)
January 9, 2009... David Bain says that after years of complacency within the industry, inventive thinking is now needed to make the most of shrinking budgets. If, in 2009, Sir Martin Sorrell was revealed to be the secret leader of a species of...

The year ahead for ... media agencies.(economic condition of Media buying services)
January 9, 2009... Phil Georgiadis has a feeling that big brands in most sectors will fare the best in 2009. But with the stakes so high, fortune will favour the brave. The beauty of forecasting in this business is that most of the time people don't bother...

The year ahead for ... media planning.
January 9, 2009... Ivan Pollard goes 'back to the future' to predict what he thinks is most likely to happen to media planning in 2009 and in the medium term. Does 1993 seem a long time ago to you? Me too. But all the way back then I wrote a paper for the...

The year ahead for ... content.
January 9, 2009... Mark Whelan predicts that, in these difficult times, finding ways to entertain and reward consumers will become a priority for brands. Times must be changing. An invitation to write a piece solely on branded content in adland's bible....

The year ahead for ... digital.
January 9, 2009... Jean-Paul Edwards on why 2009 - a year many view with trepidation - will be one in which digital continues to flourish. On Christmas Day, 1990, we all received a gift. We didn't know it at the time and it wasn't addressed to any of us. On...

The year ahead for ... direct marketing.
January 9, 2009... Mike Dodds predicts 2009 will see more collaboration, especially between digital and direct. Two themes are on my mind as we embark on another year in some of the most challenging economic circumstances we have ever seen. First, at a...

The year ahead for ... television.
January 9, 2009... Chris Locke says television will offer unparalleled value in 2009 and, with audiences set to grow, prove the most compelling medium for advertisers. In 2009, TV will deliver even greater value across a year of two halves Expect a big...

The year ahead for ... newspapers.
January 9, 2009... Dominic Williams believes that big and loyal audiences, strong brand values and trusted content mean newspapers aren't dead yet. The latest six-month Audit Bureau of Circulation figures show national newspapers circulating more than 11...

The year ahead for ... magazines.
January 9, 2009... Claudine Collins claims established specialist magazines will flourish as a monthly treat. Is 2009 going to be challenging for magazines? Yes, of course it is, but we can be certain that the strong are going to survive and will thrive (and...

The year ahead for ... outdoor.
January 9, 2009... Steve Bond says changing consumer behaviour and technology mean the out-of-home sector can look forward to 2009 with optimism. We're none of us too happy about the state of the economy as we enter 2009, but it makes a lot more sense to...

The year ahead for ... radio.
January 9, 2009... Jonathan Barrowman anticipates a watershed 12 months for radio as the commercial sector, unrecognisable from a year ago, takes the fight to the BBC. Change is inevitable. However, the pace of change in commercial radio promises an...

Diary: Top marks for DDB as RKCR/Y&R flunks Turkey test.(Rainey Kelly Campbell Roalfe/Y&R)(Brief article)(Company rankings)
January 9, 2009... Pay attention, class. The new term has just begun and Diary is about to reveal who gets to be teacher's pet - and who has room for improvement - as we announce the results of the 2008 Pick and Turkey test. DDB London gets the lollipop with...

Diary: Ad industry's very own superhero unmasked.(Brief article)
January 9, 2009... A lot of blokes brag that 'danger' is their middle name, but for one graduate developer at McCann Erickson, that is actually the case. Because, two years ago, when Lewis Taylor decided that his birth name simply wasn't glamorous enough, he...