Campaign articles from January 2008

Campaign archives from January 2008

Govt and industry plot pounds 75m ad drive.
January 25, 2008... Government, media, advertisers and their agencies unite to fight obesity crisis after watershed junk-food ban thrown out. Ministers have ordered a ground-breaking pounds 75 million advertising campaign, in partnership with the industry,...

Junk-food ad ban reprieve ... for now.(Brief article)
January 25, 2008... The Government is to speed up a review of whether more curbs on junk-food advertising are needed amid growing support among ministers for a 9pm watershed on television. Alan Johnson, the Health Secretary, is sympathetic to demands for a...

Agencies line up for pounds 5m Army DM task.(Brief article)
January 25, 2008... The Ministry of Defence is on the hunt for an agency to handle the pounds 5 million direct marketing account for the Army. The MoD has sent out an initial request for information to UK and European agencies ahead of a pitch. The...

Nokia calls global digital advertising pitch.
January 25, 2008... Nokia has kicked off a search for a global digital advertising network to handle online communications across all of its markets worldwide. The mobile phone retailer is seeking a network with presence in multiple countries, but is...

Adam & Eve lands pounds 3m Cadbury brief.(Cadbury Schweppes PLC)(Brief article)
January 25, 2008... Just one week after its official launch, Adam & Eve has netted its first account, the pounds 3 million Cadbury Biscuits business. The fledgling agency picked up the brief following a pitch against undisclosed agencies. Bartle Bogle...

I-level strengthens management team.(appointment of Matthew White and Jamie Kenny)(Brief article)
January 25, 2008... I-level, the independent digital agency, has strengthened its management team by appointing its first planning and account management heads. Matthew White joins as the head of planning from OMD, where he was head of digital strategy, and...

Take a Break falls below one million.(Brief article)
January 25, 2008... Take a Break, the market-leading women's weekly, is predicted to drop below the 1,000,000 circulation mark for the first time in 15 years in the forthcoming ABCs. The magazine's circulation is expected to fall by around 3 per cent year...

Plunging shares affect acquisitions.(Brief article)
January 25, 2008... Acquisition activity by some of the world's major marketing groups could grind to a halt amid fears that this week's stock market turmoil heralds a global recession. Industry onlookers say buying sprees are likely to stop as groups'...

TV revenue downturn to continue.(Brief article)
January 25, 2008... The TV market has experienced a bumpy start to 2008, with the major TV companies predicting that revenue downturns in January and February will continue into March. Broadcasters indicated total TV ad revenues, which were down by 2 per...

Insurance Australia Group in DM review.(Brief article)
January 25, 2008... The international insurance company Insurance Australia Group is on the hunt for an agency to handle its pounds 3.5 million UK direct marketing task. The company, which owns brands that include Hastings Direct, Equity Redstar and Equity...

Stolkin out as profits collapse.(dismissal of Gary Stolkin at The Talent Business)(Brief article)
January 25, 2008... The Talent Business has parted company with its chief executive after revealing a profits nosedive. Gary Stolkin, the chief executive of The Talent Business, has been removed from his position after the company's parent, Hat Pin,...

Play wins pitch for Foster's online brief.
January 25, 2008... Scottish & Newcastle has appointed Play to handle the digital account for Foster's, its flagship lager brand. The agency picked up the business following a pitch against undisclosed agencies. The review was handled by Creative Brief. ...

ITV targets advertisers to 'sponsor' News at Ten.(Brief article)
January 25, 2008... ITV is working on plans to introduce centre ad breaks into its News at Ten broadcasts and wants a single 'premium' advertiser to back each programme. The company has approached agencies about buying a single 30-second ad break that would...

Profero nets global digital for Lufthansa.
January 25, 2008... Lufthansa, the German airline, has appointed Profero as its first lead global digital agency. Profero will develop an international campaign to break later this year It will share responsibility for implementing the work, which will run...

IPA sets up search marketing group.(Institute of Practitioners in Advertising)(Brief article)
January 25, 2008... The IPA has launched a search engine marketing group to tackle long-standing problems with search and impose new industry-wide standards. IPA Search, which has the support of 17 agencies and is chaired by Arjo Ghosh, the chief executive...

Omo in hunt for global digital agency.(Brief article)
January 25, 2008... Unilever is on the hunt for a digital agency to create a global advertising campaign for its laundry brand Omo. The brand, which is marketed in the UK as Persil, has shortlisted Bartle Bogle Hegarty, Agency Republic and OgilvyOne to pitch...

AMV promotes Angear and Mawdsley to lead planning.(promotions of Bridget Angear and Craig Mawdsley at Abbott Mead Vickers/BBDO Ltd.)(Brief article)
January 25, 2008... Bridget Angear and Craig Mawdsley, the deputy planning directors at Abbott Mead Vickers BBDO, have been promoted to joint heads of planning. The pair replace George Bryant, who quit the agency in December to launch a start-up with Jason...

The Week: Best of the blogs.(Brief article)
January 25, 2008... The age of 'Free and good' This year may well be the year of Peak Advertising. The year in which there is the most advertising. And after that, there's less each year. Most traditional media seem to be in a period of creative...

The Week: Advertising News - Charity calls for ad ban.(Brief article)
January 25, 2008... The British Heart Foundation has called for a total ban on all junk-food advertising, as part of a proposed new regulatory system. The call, which comes as part of the charity's 'Food4Thought' campaign, argues that the existing Committee...

The Week: Advertising News - Sports stars in Gillette ad.
January 25, 2008... Gillette has launched a TV campaign starring Tiger Woods, Thierry Henry and Roger Federer, its first since parting company with brand ambassador David Beckham last year. The 30-second spot, created by BBDO, features a montage of great...

The Week: Advertising News - Commuters are targeted.(Canadian Tourist Board)(Titan Outdoor)(Brief article)
January 25, 2008... The Canadian Tourist Board has built an 8-metre x 4-metre glass dome outside Canary Wharf Tube station in a bid to encourage London commuters to visit the country. The execution was created by Titan Outdoor's Experience division and was...

The Week: Advertising News - IPA renews Tupe opposition.(Brief article)
January 25, 2008... The IPA has renewed its attack on the Tupe employment regulations, after research revealed that the rules affect one in two pitches and can cost agencies an average of pounds 101,000. The IPA carried out the survey in conjunction with...

The Week: Media News - Net to lead UK adspend.(Brief article)
January 25, 2008... The internet will dominate UK adspend growth over the next 12 years, according to the Long-Term Advertising Expenditure Forecast report, which was compiled by the World Advertising Research Centre on behalf of the Advertising Association. The...

The Week: Media News - Identity revamp for BBC3.(British Broadcasting Corp.)(Brief article)
January 25, 2008... BBC3 relaunched this week with a new identity and increased focus on user-generated content. It also launched a website on which it plans to simulcast its shows. The channel's branding was created by Red Bee Media

The Week: Media News - T-Mobile opens site to ads.
January 25, 2008... T-Mobile has opened its portal to advertising and has appointed Yahoo! as its exclusive ad sales house. Yahoo! will sell banner ads on the T-Mobile site, with the first campaigns expected to go live in the second quarter of 2008. Mobile...

The Week: Media News - ITV rebuffs report findings.(Brief article)
January 25, 2008... ITV has issued a document to government ministers refuting a recent report from Alcohol Concern that claimed drinks ads are targeting children. The report highlighted a claimed spike in drinks advertising between 3pm and 5pm, a claim...

The Week: Media News - Facebook in talks with Nokia.(Nokia UK)(Brief article)
January 25, 2008... Facebook is in talks with Nokia about developing a tool that could result in the social networking site featuring on Nokia handsets, according to online reports. The deal would allow a mobile version of Facebook to be promoted by Nokia in the...

The Week: Media News - ILN Group bought out.(Brief article)
January 25, 2008... Illustrated London News Group, the customer publishing agency that owns the archive of the Illustrated London News, has been acquired by a company backed by Lisa Barnard, the managing director of ILN Group. Barnard, who joined the company...

The Week: Media News - Free online game launched.(Brief article)
January 25, 2008... Electronic Arts has launched its first free online video game, Battlefield Heroes, which will be funded by advertising and micro-payments for extras such as bonus levels. The game, which is a version of EA's Battlefield video game, will not...

The Week: Media News - Men's Health in compact bid.(Brief article)
January 25, 2008... Men's Health is planning the launch of a travel-sized compact edition that will go head to head with the compact version of FHM, which is due in the spring. The title, owned by The National Magazine Company, has moved its online ad sales...

The Week: Media News - Mentoring site unveiled.(Brief article)
January 25, 2008... MT Rainey, one of the founders of Rainey Kelly Campbell Roalfe/Y&R, has officially launched Horsesmouth.co.uk, a social networking site that promotes mentoring on any subject. It has signed a number of partners, including Nabs, to help...

The Week: Nicola Mendelsohn unveiled as Karmarama chairman.(Brief article)
January 25, 2008... Nicola Mendelsohn, the former deputy chairman at Grey, is joining Karmarama as the chairman and an equity partner. Her appointment completes Karmarama's management line-up, which has lacked a fourth partner since the departure of Naresh...

The Week: i-Q - The internet question - Has Adam & Eve found a winning formula?
January 25, 2008... Wow! What a radical idea! Agency taps into pool of multidisciplined talent and employs media-neutral approach. Woo hoo! It's like, er, the integrated approach, but, er, with a bit of a wacky name. Seriously, forgive the sarcasm, but the...

The Week: O2 consolidates pounds 20m online media account into Zenith.(ZenithOptimedia)(Brief article)
January 25, 2008... O2 has consolidated its estimated pounds 20 million online media planning and buying account into ZenithOptimedia, parting company with Media Republic, the media division of Agency Republic. ZenithOptimedia already handles the pounds 41...

The Week: City News - ITV prepares to sell CSA.(Carlton Screen Advertising)(Brief article)
January 25, 2008... ITV has appointed the corporate adviser Grant Thornton to sell its cinema advertising business Carlton Screen Advertising, according to a report in The Sunday Times. ITV said last year that it regarded the company, which is the largest cinema...

The Week: City News - Virgin Radio sale back on.(Brief article)
January 25, 2008... Scottish Media Group said this week that it had received renewed interest in Virgin Radio, and has appointed the investment bank Jefferies International to handle the sale process, according to reports. Last year, the company embarked on a...

The Week: City News - Morrisons hails ad impact.(Brief article)
January 25, 2008... Wm Morrison has partially attributed its stronger-than-expected Christmas trading to the effectiveness of its advertising over the period. In a trading update, the supermarket chain said Christmas sales were up by 9.5 per cent year on year,...

The Week: City News - Getty Images up for sale.(Brief article)
January 25, 2008... Getty Images, the world's largest supplier of pictures and video to media and advertising companies, has put itself up for sale and hired Goldman Sachs to handle the process. The company has attracted interest from several buyers, mostly...

The Week: People News - AMV Group poaches Fowler.(Harry Fowler)(Brief article)
January 25, 2008... AMV Group has hired Harry Fowler as group digital recruiter Fowler, who is AMV's first in-house recruitment specialist, joins from the recruitment agency Major Players, where he was responsible for digital and business development.

The Week: People News - Twivy takes Celltick role.(Paul Twivy)(Brief article)
January 25, 2008... Paul Twivy, the founder of Still Price Court Twivy De Souza and Circus, has joined the mobile marketing agency Celltick as a non-executive director. The company, which broadcasts targeted ads to idle mobile phone screens, has also hired Stacy...

The Week: People News - Aviva appoints Mackenzie.(Amanda Mackenzie)(Brief article)
January 25, 2008... Amanda Mackenzie, the marketing director at British Gas, is leaving to become the group marketing director at Aviva, the owner of Norwich Union and RAC. Mackenzie will join on 3 March in a global role with a seat on Aviva's executive...

The Week: People News - Charity moves to Saatchis.(appointment of Charity Charity at Saatchi & Saatchi)(Brief article)
January 25, 2008... Saatchi & Saatchi has hired Charity Charity as a global creative director on Head & Shoulders. Charity joins from Euro RSCG, where she was a global creative director responsible for the Dettol, Finish, Mortein and Veet brands for Reckitt...

The Week: People News - Digitas swoops for Hovey.(appointment of Jane Hovey)(Brief article)
January 25, 2008... Digitas has hired Jane Hovey, a senior planner at Dare, to be its deputy planning director. The newly created role is part of an expansion of the agency's planning department, which is being overseen by its recently hired planning director,...

The Week: People News - Cramphorn joins TBWA.(appointment of Mark Cramphorn at TBWA/London)(Brief article)
January 25, 2008... Tim Lindsay, the president of TBWA UK & Ireland, has confirmed his appointment of Mark Cramphorn to the new role of TBWA and Tequila general manager. Cramphorn will report to Lindsay and will help to align the group companies more...

The Week: People News - Facebook bolsters line-up.(appointment of David Parfect)(Brief article)
January 25, 2008... Facebook has hired David Parfect, the ex-commercial director at 24/7 Real Media; Tracy Yaverbaun, the commercial development manager at AOL; and Derren Sequeira, the industry manager at Google, to its senior management team, reporting to...

The Week: Advertising Reviews - Quiet Storm lands Lite brief.(Brief article)
January 25, 2008... Associated Newspapers has appointed Quiet Storm to handle advertising for London Lite on a project basis. The agency will develop trade marketing campaigns for the freesheet to help distinguish it from its News International rival...

The Week: Advertising Reviews - VisitBritain hires agencies.(CDP)(Grafenstein)(Lifelike)(Brief article)
January 25, 2008... VisitBritain has appointed CDP in London, Grafenstein in Germany and Lifelike in Sweden to its pan-European roster. The agencies have been handed three-year contracts and briefs to promote Britain as a holiday destination across 18 countries

The Week: Media Reviews - Carbon Trust calls review.(Brief article)
January 25, 2008... The Carbon Trust has called a review of its pounds 12 million media planning account, which is currently held by Manning Gottlieb OMD. The body has also called a pitch for its advertising account, which is led by VCCP. Rainey Kelly Campbell...

The Week: Media Reviews - Trainline in agency hunt.(TrainLine.com Ltd.)(Brief article)
January 25, 2008... The Trainline, the online train-ticket booking company, has called a pitch for its media planning and buying account. The business was most recently handled by Manning Gottlieb OMD. Two weeks ago, the company hired Delaney Lund Knox Warren &...

The Week: Media Reviews - OMD wins global Kia brief.(OMD Europe)(Kia Motors Corp.)(Brief article)
January 25, 2008... Kia Motors has appointed OMD to handle media planning and buying on its global corporate account. The appointment, which does not affect separate media buying arrangements in local markets, will see OMD work on global activity across...

The World: Chicago - Fast-food giant drops report card sponsorship deal.
January 25, 2008... McDonald's has dropped its sponsorship of report cards for 27,000 primary school children in Seminole County, Florida, after an outcry by parents. The Chicago-based burger giant had been offering children free food prizes for good...

The World: New York - Speculation over Interpublic as share price dips.(Brief article)
January 25, 2008... The future of Interpublic was the subject of renewed speculation this week, as the share price of the world's third-largest communications company dipped below dollars 8. This latest dip recalls the summer of 2006, when the price fell...

The World: New York - Estee Lauder puts dollars 400m media brief in review.(Brief article)
January 25, 2008... The cosmetics company Estee Lauder has confirmed its dollars 400 million global media review, which was forecast by Campaign last April. The WPP-owned Maxus, the US incumbent, is expected to fight against Omnicom's M2M, which has the...

The World: Moscow - Russian government in calls for tobacco ad ban.(Brief article)
January 25, 2008... Russia's cabinet has called for a total ban on tobacco advertising in a country where 60 per cent of men and 30 per cent of women are smokers. The cabinet has approved a draft law which, if approved by the parliament, would allow Russia...

The World: Shanghai - Burger King picks Nitro for creative assignment.(Brief article)
January 25, 2008... Burger King is believed to have picked Nitro ahead of Young & Rubicam to handle the creative assignment on its China account. The world's second-largest burger chain is a latecomer to the Chinese market, where it has long-term expansion...

The World: Shanghai - McCann launches Luxury Box.(Brief article)
January 25, 2008... McCann Erickson is to launch its Luxury Box operation in Shanghai to handle its newly acquired Cadillac China creative task. The brief is moving from the incumbent, Leo Burnett, without a pitch

The World: Chicago - Anheuser-Busch in dollars 18m plan to push Bud Light.
January 25, 2008... Anheuser-Busch plans to devote at least seven of its nine TV spots during next month's Super Bowl to Bud Light. This is believed to be the most ads ever placed behind a single brand in the game. The brewer is said to have allocated an...

The World: Santiago - Aegis buys CIMA market research company.(Aegis Group PLC)(Brief article)
January 25, 2008... Aegis has boosted its Latin-American presence by acquiring the Chile-based market research group CIMA. The company has full-service offices in Colombia, Peru, Ecuador, Bolivia and Costa Rica, and relationships with a number of the global...

The World: Stockholm - Government report recommends 'sexist' ad ban.(Brief article)
January 25, 2008... A report commissioned by the Swedish government has called for a ban on all advertising that could be considered sexist. Sexist advertising is defined in the report as any message distributed 'with a commercial aim' that could be...

The World: Manila - Bitter ratings row hots up over TV measurement data.(Brief article)
January 25, 2008... Two of the major Philippine broadcasters, ABS-CBN and GMA, have become embroiled in a bitter ratings row amid allegations that the TV measurement systems of AGB Nielsen Media Research have been fixed. ABS-CBN has filed a dollars 1.5...

The World: Sydney - Murdoch in dollars 2.9bn bid for Consolidated Media.(Lachlan Murdoch)(Consolidated Media Holdings)(Brief article)
January 25, 2008... Lachlan Murdoch and the Australian gaming magnate James Packer have launched a dollars 2.9 billion bid for the Packer-backed publishing company Consolidated Media Holdings. The deal would mark Lachlan's first big move since quitting his...

The Work: New campaigns - UK.
January 25, 2008... TOSHIBA - LIGHT, LIGHTER CREDITS Project: Light, lighter Client: Tom French, marketing director, Computer Systems Group Brief: Launch Toshiba's new brand positioning 'leading innovation' Creative agency: Grey London Writer: Colin...

Pitch update.
January 25, 2008... There's a rumour going round that Fallon is pitching for the global Baileys account. Diageo and Fallon are giving flat 'no comments', so that's that confirmed then. A successful pitch would see Fallon secure a place on the coveted Diageo...

New-business Rankings: 25 January 2008.
January 25, 2008... NEW-BUSINESS RANKINGS: 25 JANUARY 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Royal & SunAlliance parts with DDB.
January 25, 2008... Royal & SunAlliance, the global insurance company, has parted with DDB and hired Hurrell and Dawson to work on the second phase of its global rebranding project. DDB was appointed by RSA last August following a pitch against Ogilvy...

Hotline: United Parcel Service kicks off search.
January 25, 2008... United Parcel Service, the global courier company, has kicked off a search for a digital agency. The AAR is handling the search

Hotline: Deirdre McGlashan resigns from Isobar.(Brief article)
January 25, 2008... Deirdre McGlashan, the head of global client management at Isobar, has resigned to become the fourth partner of Bill Brock and Matt Dyke's as-yet-unnamed start-up agency. Leo Moore, the former media manager at Diageo, joined as its third...

Hotline: Trainline.com hires Vizeum.(Brief article)
January 25, 2008... Trainline.com, the online train-ticket booking company, has hired Vizeum to handle its media account. The decision follows the company's appointment of Delaney Lund Knox Warren & Partners to help relaunch its brand

Hotline: Roger Pratt to retire from NRS.(National Readership Surveys)(Brief article)
January 25, 2008... Roger Pratt, the managing director of National Readership Surveys, is to retire from the role later this year. The NRS, led by its chairman, Simon Marquis, has kicked off a search for a successor

Hotline: UKTV signs programming deal with Amoy.(UKTV Interactive Ltd.)(Amoy Industries International Ltd.)(Brief article)
January 25, 2008... UKTV has signed an advertiser-funded programming deal with Amoy, the Chinese food company, to co-fund UKTV Food's Rhodes Across China Amoy is putting a six-figure sum behind the show.

Hotline: RAB hires Hooper Galton.
January 25, 2008... The Radio Advertising Bureau has hired Hooper Galton to handle its advertising account after a pitch handled by Oyster Catchers

Hotline: Kinetic Worldwide expands into mobile marketing.
January 25, 2008... Kinetic Worldwide, the out-of-home media agency, has expanded its business into mobile marketing with the launch of Kinetic Mobile in the UK and US

Hotline: Accenture acquires Memetrics Holdings and Maxamine.
January 25, 2008... Accenture has acquired the marketing effectiveness companies Memetrics Holdings and Maxamine. Both companies have headquarters in California and operations in Australia and the UK

Hotline: Nando's looks for agency.(Nando's UK)(AAR)(Brief article)
January 25, 2008... Nando's is looking for an agency to handle its pounds 1 million advertising account. The high-street restaurant chain has appointed the AAR to conduct the review

Hotline: Garbhan O'Bric hired by Diageo.
January 25, 2008... Garbhan O'Bric, Mother's head of business development, has been hired by Diageo as its head of advertising, digital, media, experiential and CRM

Hotline: Campaign conference.
January 25, 2008... Campaign is holding a conference to address how marketers can integrate their online and offline communications. The event takes place on 27 February at the Grange City Hotel, Tower Hill, London. For information or to request a brochure,...

Close-Up: Live issue - 'It's not about being different for the sake of it'.
January 25, 2008... Start-up Adam & Eve is promising to break the traditional advertising mould. Can it deliver on its promise? For an agency that has been launched on the premise that it can break out of the traditional mould and move advertising forward,...

Close-Up: Newsmaker - Carroll called upon to build bridges within TBWA.
January 25, 2008... Tom Carroll's forte honing relationships will be put to good use as he seeks to bring TBWA closer together. You don't forget the first time you meet Tommy,' sources say, scrambling for words to pin down his personality. 'Gargantuan.'...

Close-Up: 24 hours with ... Will Orr, WCRS.
January 25, 2008... Name: Will Orr Job: Managing director, WCRS Professional mission: To make sure WCRS delivers on its promises Personal mantra: I don't have one 7.15am Put on layers of embarrassing Lycra cycling gear and set off on my bike. I...

Close-Up: Live issue - Why are adland's staff levels growing?
January 25, 2008... Is the increase in staffing levels a reflection of an industry in robust health, Kate Nettleton asks. Last week the IPA revealed in its latest census that the number of people working in UK agencies has risen by 1,710 to 19,077, bringing...

Media: Perspective - Troubles ahead as papers try to build loyalty, not brands.
January 25, 2008... You could forgive ad agencies with national newspaper clients for wanting to pack up and go home. Or at least avoid being paid by results, given that most titles in the sector are experiencing slides in circulation on a par with the global...

Media Forum: Should ITV be applauded?
January 25, 2008... Does ITV deserve congratulations for its new schedule? When Michael Grade returned to ITV as its executive chairman and would-be saviour almost exactly a year ago, he pointed out (quite reasonably) that he wouldn't be able to work his...

Media: Chatter.(Quotation)
January 25, 2008... 'If you are a young girl and you want to know about fashion, you are going to buy a fashion title rather than a weekly because weeklies don't have the authority.' - Lorraine Candy, Elle's editor-in-chief, on surviving Grazia's launch 'I...

Media Headliner: BLM loses independent tag, but gains more clout.
January 25, 2008... Its founders explain why BLM decided to strike a deal with Havas to become part of its Arena network, Ian Darby writes. I came out of the meeting and was on the phone to Madrid within ten minutes,' Steve Booth, the chief executive of the...