Campaign articles from January 2008, page 3

Campaign archives from January 2008

Hotline: Two directors leave LBi.(David Hurren and Julie Lane)(Brief article)
January 18, 2008... David Hurren, the creative director at LBi, and Julie Lane, its business and marketing development director, have left the agency Hurren will not be replaced, while Lane's responsibilities will be filled by Dominic Collier, the agency's...

Hotline: WCRS hires a senior planner.(WCRS Group PLC appoint Clare Hutchinson)(Brief article)
January 18, 2008... WCRS has hired Clare Hutchinson from Abbott Mead Vickers BBDO as a senior planner to work on the Sky account. At AMV, she worked on the agency's Clarks, Department for Transport THINK! road safety and Diageo responsible drinking accounts

Hotline: KKOutlet appoints creative director.
January 18, 2008... KKOutlet, the London office of the Dutch advertising agency KesselsKramer, has appointed Wieden & Kennedy Amsterdam's Richard Walker as its first creative director

Hotline: Carphone Warehouse appoints CHI & Partners Media.(Carphone Warehouse Group PLC)(Brief article)
January 18, 2008... The Carphone Warehouse has appointed CHI & Partners Media to handle its UK media account. The agency will be supported by Group M, the media operation owned by WPP, which took a minority stake in the agency last year

Hotline: ILG Digital appoints financial officer.(Brief article)
January 18, 2008... ILG Digital, the holding company for i-level and Generator Consulting, has appointed Stephen Rust as its group financial officer Rust, who will report to ILG's chief executive, David Pattison, joins from IMW Group, which was sold to...

Hotline: Love appoints Darren Hughes as creative head.(Brief article)
January 18, 2008... The Manchester-based agency Love has appointed Darren Hughes, a senior art director at Wieden & Kennedy Amsterdam, to the new role of creative head. Hughes will oversee the creative department as well as working on the Umbro and Nike accounts

Hotline: Syzygy acquires 80 per cent stake in Hi-Res!(Brief article)
January 18, 2008... The interactive marketing group Syzygy has acquired an 80 per cent stake in the digital agency Hi-Res! for an undisclosed sum. The Hi-Res! founders, Florian Schmitt and Alexandra Jugovic, will continue to run the agency

Hotline: PHD promotes Hilary Jeffrey.
January 18, 2008... PHD has promoted Hilary Jeffrey to the role of president, PHD EMEA She was previously the managing director for the region.

Hotline: Albion appointed by The Little Pet Food Company.(Brief article)
January 18, 2008... Albion has been appointed by The Little Pet Food Company to design a new identity for the brand and create an advertising campaign that will run throughout 2008

Hotline: Profero wins www.Mylotto24.co.uk account.(Brief article)
January 18, 2008... Profero has won the pounds 4.2 million digital media planning and buying account for the betting company www.Mylotto24.co.uk. The agency will launch the website as an online portal for people that want to play European lotteries

Close-Up: Newsmaker - Macdonald out to build on McCann momentum.(Chris Macdonald appointed by McCann-Erickson Inc.)
January 18, 2008... McCann's new chief executive, Chris Macdonald, is hoping the agency takes last year's form into 2008. Noel Bussey reports. There is a theory that the consequences of every major turning point in life are played out in parallel dimensions....

Close-Up: Has BBH's web work achieved the Lynx Effect?(Bartle Bogle Hegarty Ltd.)
January 18, 2008... Kate Nettleton asks digital specialists what they make of BBH's new Lynx website, following the advertising agency's foray into the digital world. Since the dawn of digital, the pure-play digital shops have tried to belittle the...

Close-Up: Live Issue - Is it time for a new breed of creative?
January 18, 2008... Does Grey's choice of Jon Williams suggest the rise of a new creative hybrid, Noel Bussey asks. Ah, Grey. A safe network with a safe London agency that safely looks after the Procter & Gamble account. Then, last year, David Patton, a...

Close-Up: 24 hours with ... Tom Hings, Royal Mail.(Diary entry)
January 18, 2008... Name: Tom Hings Job: Director of brand marketing, Royal Mail Professional mission: Build business equity into the Royal Mail brand Personal mantra: It will do - won't do! 6.20am Wake my two boys up out of their respective 'pits'....

Media Perspective: PHD has the chance to make changes to reinvigorate itself.(PHD Worldwide)
January 18, 2008... Things haven't gone quite as planned at PHD. The London agency that once led the market in terms of its ideas and creative thinking is now struggling to keep its place in a fast-evolving world. This view may go some way to explain the...

Media Forum: Is Global's GCap bid a winner?(GCap Media PLC)
January 18, 2008... Should advertisers welcome a Global takeover of GCap, Alasdair Reid asks. There's never a dull moment at GCap. Just days after Fru Hazlitt stepped up to become the chief executive of the company, succeeding Ralph Bernard, Global Radio...

Media: Chatter.(Quotation)
January 18, 2008... 'I'd got quite used to going home in the evening and opening up a bottle of wine, playing tennis, or going to the gym, and you have to change these priorities.' - Sir Trevor McDonald, on being back on News at Ten 'The industry is a mess,...

Media Headliner: The media money man who has the right profile.
January 18, 2008... A key figure in Apax's bid for Emap's business-to-business arm, Stephen Grabiner likes to stay in the shadows. Right from the off, Stephen Grabiner proves difficult to pin down for an interview. His spokesperson explains that Grabiner is...

Media Lifeline: Naked's UK operation.(Company overview)
January 18, 2008... Innovative work for 118 118 cemented Naked's reputation in the UK. July 2000: Jon Wilkins, the joint managing director of New PHD, John Harlow, the managing director of Rocket, and Will Collin, PHD's director of strategic services, leave...

Media Perspective: Video's new-found cheapness has put it at the cutting edge.
January 18, 2008... The story of communications technology is infuriatingly simple. Things that were once expensive and difficult become cheap and easy. This upsets and confuses everything. It's happening now to video. It was once the most complicated,...

Media: All about ... The BT media pitch.(BT Group PLC)
January 18, 2008... How Publicis took the pounds 65m brief from under WPP's nose. The recent BT media pitch was one of the hardest-fought of recent years, with most of the major holding companies throwing their hats into the ring at some stage. It ended,...

Media: Things we like.(briefs)
January 18, 2008... BEDROOM TV We're starting to get sucked into this music channel (available on Sky Digital), which basically involves members of the public sending in videos of themselves miming to songs. Charlie Brooker has already admitted, in his...

Media: Double Standards - Bringing upmarket readers the best things in life.
January 18, 2008... Two industry figures explain why their quality newspapers have launched luxury magazine titles, and what ST Fashion and Luxx bring to the top-end market. TOBY MOORE - INTERNATIONAL ADVERTISING DIRECTOR, TELEGRAPH MEDIA GROUP -...

The World: A lifetime dedicated to the pursuit of perfection.(Obituary)
January 18, 2008... Adland remembers Phil Dusenberry, a man whose work transformed BBDO and set new creative standards. Phil Dusenberry, who has died aged 71, was an advertising obsessive. The pursuit of creative perfection consumed, enthused and tormented...

Editorial: Creativity should remain as the ultimate yardstick.(lynxeffect.com)(Editorial)
January 18, 2008... Visiting the new Lynx website is likely to get any bloke with a pulse who works in a traditional agency excited. And not just because of the gorgeous girls and the tips on how to pull them. Titillation aside, lynxeffect.com is not only...

Editorial: Helpful to have an ally in the PM's camp.(appointment of Stephen Carter)(Editorial)(Brief article)
January 18, 2008... Good to see Stephen Carter, newly hired by Gordon Brown as his key strategy adviser, mingling with the guests at last week's IPA New Year reception. A former chief executive of JWT and Ofcom, Carter is familiar with adland's inner...

Opinion: Perspective - Adam & Eve looks like it may be the real new deal.(PHE Inc.)
January 18, 2008... Like Mother and St Luke's and Boymeetsgirl before them, Adam & Eve's name will grow on us. OK, maybe the last two of those three don't make for comforting comparison, but never mind. Whatever happens, I suspect you'll be hearing and...

Opinion: On the Campaign Couch ... with JB.(Interview)(Column)
January 18, 2008... Q; A marketing director writes: Dear Jeremy, a senior person at my advertising agency has come up with a really good new product idea for our business. He wants his agency to benefit in terms of receiving a cut of any profits we make if we go...

Creative accounting.
January 18, 2008... Account people and creatives are getting on like never before Here, five creatives explain how to keep things sweet. John Tylee listens in. Over coffee and croissants at the IPA one morning towards the end of last year, some of Britain's...

The Work: New Campaigns - The world.
January 18, 2008... STIHL - TO ARMS! - FRANCE CREDITS Project: To arms! Client: Gilles Olleris, communications manager, Stihl Brief: Show how Stihl power tools keep nature at bay in the garden Creative agency: Publicis Conseil Writer: Olivier Dermaux...

The Work: Private View.
January 18, 2008... CREATIVE - Ben Walker, creative director, Wieden & Kennedy Well, on the basis that a good ad reflects the brand thoroughly, we start with a belter... The Take A Break (6) work feels cheap, hackneyed, not particularly funny and...

Diary: M&C's Duffy becomes a bank manager for a day.(Brief article)
January 18, 2008... Last week, M&C Saatchi's Tim Duffy discovered there is nothing quite like a seemingly innocuous question from a sweet old lady to force you into re-evaluating your career... or even your wardrobe. The good-natured chief executive found...

Diary: The high life ends for the founders of Adam & Eve.(Brief article)
January 18, 2008... There are some great perks to be had living the fat-cat agency life - expense accounts and lackeys to do your bidding, to name but two. Of course, this quasi-pharaoh-like existence can lead to a person losing touch with reality and...

Diary: Bang Bang is back, but Sashimi disappears.(Brief article)
January 18, 2008... Cast your minds back to last summer. It rained incessantly Jonathan Durden bumbled about in Big Brother. Political parties armed themselves for an election that never happened. And just when you thought things couldn't get any worse, The...

Diary: DM agency forgets the cost of sending a letter.(Brief article)
January 18, 2008... They send out millions of mailers a year, so if there's one thing a direct marketing agency should be able to get right, it's sending out its Christmas cards. Unfortunately, Kitcatt Nohr Alexander Shaw, an agency often hailed as one of...

Diary: On the QT ..
January 18, 2008... It's all aboard the new-business merry-go-round after the year started with two of adland's most high-profile new-business executives, Lowe's Judy Mitchem and Saatchi & Saatchi's Adam Kirby, leaving their respective shops and jumping on the...

Diary: Water-cooler monitor.
January 18, 2008... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Chickens. Well done to Channel 4's Chicken Run 13 mins 54 secs programmes, which truly appear to...

Diary: Pick of the week - BBDO/Monster's.(Brief article)
January 18, 2008... Kunal Dutta agrees with Monster's decision to pick BBDO after watching its first spot: 'Having worked in places where I've dreaded the prospect of a Monday morning, this ad hits on a universal sentiment beautifully. The morose music and...

Diary: Turkey of the week - Grey/Febreze.(Brief article)
January 18, 2008... Anne Cassidy thinks that the current 'war on terror' approach seems to be informing a few too many ad campaigns lately: 'It's explosion after explosion in detergent ads these days, and Grey's new stinker for Febreze is no different. The...

Grey hires Williams as creative director.(Jon Williams)(Brief article)
January 11, 2008... Grey has appointed Jon Williams, the head of digital creative at Beattie McGuinness Bungay, to replace Dave Alberts as its top creative. Taking on the new title of chief creative officer, Williams will oversee the existing creative...

Agencies line up for BMW digital review.(Brief article)
January 11, 2008... BMW, the car manufacturer, is holding a pitch for its digital creative advertising account. The review, which covers online advertising and website design for all BMW-branded cars, will be handled by the AAR. It is putting together a...

Starcom defies odds to land pounds 65m BT media.(BT handed media planning and buying account to Starcom MediaVest Group and Zed Media)(Brief article)
January 11, 2008... BT has handed its consolidated pounds 65 million media planning and buying account to the Publicis agencies Starcom and Zed Media. The appointment will surprise many in the industry, as WPP's Mediaedge:cia was hotly tipped to land the...

Mother nets pounds 30m pan-Euro Hyundai.
January 11, 2008... Mother has scooped the pounds 30 million pan-European launch brief for the Hyundai i10 after a pitch against the German incumbent, WOB, the UK agency The Bank and the Spanish agency Revolution. Hyundai is Mother's first car client and the...

Sony Ericsson ad rethink.
January 11, 2008... McCann Erickson poised to snatch pounds 80m global business from Saatchi & Saatchi. Sony Ericsson is poised to hand its pounds 80 million global advertising account to McCann Erickson after just 15 months at Saatchi & Saatchi. ...

Trainline account scooped by DLKW.(TrainLine.com Ltd. gives advertising campaign to Delaney Lund Knox Warren and Partners)(Brief article)
January 11, 2008... The Trainline, the online train-ticket booking company, has appointed Delaney Lund Knox Warren & Partners to help relaunch its brand. The agency won the account after a strategic pitch against an undisclosed agency. DLKW will...

TCS management completes buyout.(TCS Media)(Brief article)
January 11, 2008... The management team of TCS Media, the independent media agency, has completed a buyout of the business from the majority shareholder and co-founder, Tony Clemens, for an undisclosed sum. Simon Parker, the managing director, John Hounsell,...

PM in call for curbs on online junk-food ads.(Brief article)
January 11, 2008... Gordon Brown has demanded that the curbs restricting junk-food ads on television be extended to new media. He asked the Culture Secretary, James Purnell, to ensure the code of practice is tightened to meet parents' concerns over...

VCCP wins Govt task to promote school meals.(government)(Brief article)
January 11, 2008... VCCP has picked up a brief from the government-funded School Food Trust to promote the healthy benefits of school dinners to secondary school children. The agency won the account after a pitch against Engine, Publicis and Golley Slater....

Price rise for Trinity Mirror Sunday titles.(Trinity Mirror Digital Media Ltd.)(Brief article)
January 11, 2008... Trinity Mirror is increasing the cover prices of both of its Sunday titles as the weekend tabloid war hots up. From this Sunday (13 January), the price of the Sunday Mirror will increase by 5p to 95p, and the price of The People will rise...

Walter Campbell to step back.(Omnicom UK PLC)(Brief article)
January 11, 2008... Shop co-founder takes a back seat as discussions with Omnicom over ownership of the agency begin. Walter Campbell, the creator of Mercedes' 'Lucky Star' and a founding partner of Shop, is stepping back from the agency as it considers...

Aegis boycotts five after ad wrangle.(Aegis Group PLC)(Brief article)
January 11, 2008... Clients of Carat and Vizeum have been pulled from advertising on five after the broadcaster and Aegis Media failed to reach agreement over the terms of agency deals for 2008. The dispute is said to relate to differing valuations of the...

Iris raids Ogilvy for digital chief Baker.(OgilvyOne Worldwide)(John Baker)(Brief article)
January 11, 2008... Iris has poached John Baker, the head of digital at OgilvyOne, for the role of joint managing director of Iris Digital. In his new role, Baker will work alongside his former colleague and fellow joint managing director George Nimeh. ...

FSA appoints three shops to DM roster.(Food Standards Agency)(Brief article)
January 11, 2008... The Food Standards Agency has appointed Proximity, Iris and Initials Marketing to its first roster of direct marketing agencies. The three below-the-line shops were appointed to the pounds 2 million account following a pitch against...

TV Choice expected to top ABC findings.(Financial report)(Brief article)
January 11, 2008... H Bauer's TV Choice is set to become the UK's top-selling consumer magazine, according to unofficial figures from rival publishers. Audit Bureau of Circulations figures, to be released in February, are expected to show that the title has...

Agencies on alert as Foster's reviews digital advertising.(Scottish & Newcastle Breweries PLC's advertising contract with M&C Saatchi London)(Brief article)
January 11, 2008... Scottish & Newcastle has kicked off a digital advertising review for its Australian lager brand Foster's. The company has approached at least four agencies with an online advertising brief. The search is being handled by Creative Brief...

AA kicks off review of pounds 33m combined business.(AA Brothers Ltd.)(Brief article)
January 11, 2008... The AA has kicked off a review of its pounds 33 million above- and below-the-line creative accounts with a view to bringing them into one agency and placing a greater emphasis on direct response. The company has started contacting...

The Week: Advertising news - Oliver lashes Sainsbury's.(Jamie Oliver)(Sainsbury's Supermarkets Ltd.)(Brief article)
January 11, 2008... Jamie Oliver has hit out against Sainsbury's, whose advertising campaign he fronts, for failing to turn up to a debate about chicken farming on his Channel 4 TV documentary Jamie's Fowl Dinners. Oliver, who gets pounds 1.2 million a year...

The Week: Advertising news - Net adspend will eclipse TV.(television)(Brief article)
January 11, 2008... UK internet advertising will overtake TV spend by 2009, according to a report from WPP's Group M, becoming the world's first major economy to pass the milestone. The media group forecasts that online adspend will be on the brink of...

The Week: Advertising news - Iceland denies Katona axe.(Iceland Foods PLC)(Brief article)
January 11, 2008... Iceland has denied reports that Kerry Katona will be dropped as its spokeswoman when her contract comes up for renewal in March. A report in the Daily Mirror said that the former Atomic Kitten singer's existing deal would not be renewed...

The Week: Advertising news - Axa Sun Life hires Parky.(Brief article)
January 11, 2008... Axa Sun Life Direct has signed up the former chat-show host Sir Michael Parkinson to front an advertising campaign for its Guaranteed Over 50 Plan. The campaign, created by Rhythmm, launches this month

The Week: Media news - Van Outen to join Vaughan.(Brief article)
January 11, 2008... Denise van Outen is being lined up to join DJ Johnny Vaughan as the co-host of his Capital Radio breakfast show, according to reports. Van Outen, who is tipped to receive a six-figure salary for the role, famously teamed up with Vaughan from...

The Week: Media news - NOTW in pre-pay card offer.(News of the World)(Brief article)
January 11, 2008... The News of the World has followed its sister newspaper The Sun by launching its own pre-paid MasterCard, in partnership with Tuxedo Money Solutions, a pre-paid cash-card company. The card can be topped up via an online 'eccount', into...

The Week: Media news - Cover price increase for FT.(Brief article)
January 11, 2008... The Financial Times has increased its cover price by 20p to pounds 1.50, its second price rise in seven months. The weekend edition has gone up by the same amount to hit pounds 2. A previous price rise of 30p in June had no ill effects on the...

The Week: Media news - Emap unveils compact FHM.(Brief article)
January 11, 2008... Emap is launching a travel-sized edition of FHM in the spring, which will be sold in WH Smith Travel and Alpha Retail shops. The compact version will carry identical editorial and advertising to the standard version. It will also have the...

The Week: Media news - VW in C4 sponsorship deal.(Brief article)
January 11, 2008... Channel 4 has signed up Volkswagen as the first sponsor of its documentary programmes, including its flagship show Cutting Edge. The 12-month deal, which will initially promote the Passat, includes more than 100 hours of programming across...

The Week: Media news - Marketing watchdog created.(Brief article)
January 11, 2008... The Government has created a new Government Strategic Marketing Advisory Board to monitor all of its marketing activity in a bid to ensure 'value for money'. The new board will monitor all government marketing activity through COI. The...

The Week: Media news - Bebo tops networking poll.
January 11, 2008... Bebo is the safest and most user-friendly social networking site, according to a poll conducted by Computing Which? magazine. Bebo scored an overall 79 per cent in the survey, which studied ease of use, functions and overall performance....

The Week: Media news - ITV to overhaul social site.(Brief article)
January 11, 2008... ITV is considering a name change for Friends Reunited as part of a strategic review in response to competition from rivals such as MySpace and Facebook. As part of the overhaul, which is being overseen by Rupert Howell, ITV's managing...

The Week: Media news - Stars join Emap's City Talk.(appoint Michael Brandon,Trisha Goddard and Dempsey)(Brief article)
January 11, 2008... The talk-show host Trisha Goddard and the former Dempsey and Makepeace star Michael Brandon have signed up to present shows on Emap's new talk radio station in Liverpool, City Talk 105.9. Goddard will host a weekly two-hour Sunday evening...

The Week: Macdonald appointed McCann Erickson chief executive.(Brief article)
January 11, 2008... Chris Macdonald has been made the chief executive of McCann Erickson, replacing Stephen Whyte, who is leaving the agency without a job to go to. Whyte said he plans to launch two businesses and will not return to advertising. ...

The Week: Best of the blogs - Show me the money ... Later.(Brief article)
January 11, 2008... If we're only rewarded for the laborious application of creativity, and not the opportunistic deployment of it, we'll surely spend too much time on one and not enough on the other. What's needed is a trade-off between incentives so that...

The Week: City news - GCap rebuffs Global bid.(GCap Media PLC)(Brief article)
January 11, 2008... GCap Media's share price rose by almost 50 per cent this week after it emerged that the company had secretly rejected a pounds 310 million takeover bid from rival Global Radio. Global approached GCap on 17 December with a 190p per share...

The Week: City news - Emap sold to GMG/Bauer.(Emap Communications sold to Guardian Media Group and H. Bauer Publishing)(Brief article)
January 11, 2008... Emap has sold its consumer magazine and radio divisions, including Heat and Grazia magazines, to the German publishing company H Bauer for pounds 1.14 billion and has offloaded its business-to-business division to Guardian Media Group and...

The Week: People news - Carter to advise PM.(appointment of Stephen Carter)(Brief article)
January 11, 2008... Stephen Carter, the former chief executive of Ofcom and JWT, has been appointed as Gordon Brown's key strategy adviser. Carter, currently the chief executive of the corporate communications company Brunswick Group, will be in charge of...

The Week: People news - Gardam takes Ofcom role.(appointment of Tim Gardam)(Brief article)
January 11, 2008... Tim Gardam, a former director of programmes at Channel 4, has been appointed as a non-executive director of the communications regulator Ofcom along with Colette Bowe, the founding chairman of the Ofcom consumer panel. The board, which...

The Week: People news - Claydon Heeley hires Taylor.(Claydon Heeley Jones Mason appoints Caroline Taylor)(Brief article)
January 11, 2008... Claydon Heeley has poached Caroline Taylor, a senior planner at Craik Jones Watson Mitchell Voelkel, to take on the role of planning director. Taylor will run Claydon Heeley's planning department alongside the data planning director, Neil...

The Week: People news - Mitchem/Kirby step down.
January 11, 2008... Two of adland's most high-profile new-business executives, Lowe's Judy Mitchem and Saatchi & Saatchi's Adam Kirby, have left their respective posts. Mitchem, who has worked in new business at agencies including M&C Saatchi and Rainey...

The Week: People news - Courlander quits Outsider.(Toby Courlander leaves Outsider)(Brief article)
January 11, 2008... Toby Courlander, a partner at the production company Outsider, has resigned to concentrate on writing a feature film. Courlander joined Outsider in 1997, just after the company was launched by Robert Campbell, and has since produced for...

The Week: People news - Hooper-Greenhill joins JWT.(JWT London appoints Orlando Hooper-Greenhill)(Brief article)
January 11, 2008... JWT has hired Orlando Hooper-Greenhill, the head of international planning at Bartle Bogle Hegarty, to the new role of director of global planning. Based in London, Hooper-Greenhill will work on all of the network's global brands, with...

The Week: Advertising reviews - Carbon Trust calls review.(Brief article)
January 11, 2008... The Carbon Trust, the Government-funded body that advises businesses on how to reduce their carbon emissions, has called a review of its pounds 12 million advertising account. The body currently uses VCCP, Rainey Kelly Campbell Roalfe/Y&R and...

The Week: Media reviews - Carat lands pounds 22m AA brief.(Brief article)
January 11, 2008... Carat has been handed the AA's pounds 22 million online media planning and buying account without a pitch. The Aegis-owned agency already holds the media account for Saga, which merged with the AA last summer. The digital media agency...

The Week: Media reviews - MediaCom wins GMG Radio.(Brief article)
January 11, 2008... GMG Radio has appointed MediaCom to handle media buying for its 13 UK stations after a pitch against the incumbent agency Brilliant, PHD and Mediaedge:cia. The two-year contract includes the Smooth, Real, Century and Rock Radio brands

The Week: Media reviews - OMD nets WeightWatchers.(Brief article)
January 11, 2008... OMD has been awarded the pounds 10 million UK media planning and buying account for WeightWatchers after a pitch against the incumbent, Carat, Starcom and Mediaedge:cia. The review does not affect the pan-European business, which is held by...

The Week: DM reviews - Virgin Holidays picks Elvis.(Brief article)
January 11, 2008... Virgin Holidays has appointed Elvis Communications to its pounds 12 million integrated account following a five-way agency pitch. Those that took part included the incumbent, Kitcatt Nohr Alexander Shaw, which had held the account since 2004