Campaign articles from January 2007

Campaign archives from January 2007

PHD scoops pounds 30m pan-Euro Gap task.(Brief article)
January 12, 2007... Gap, the US fashion retailer, is set to appoint PHD to handle its estimated pounds 30 million pan-European media planning and buying account. The retailer is said to be in final-fee negotiations with the agency, after a pitch against...

Madden appointed Claydon Heeley CEO.(Richard Madden)(Brief article)
January 12, 2007... Claydon Heeley has appointed Richard Madden, Tequila\London's planning director, as its chief executive, quashing speculation he was to launch a start-up with Mike Cornwell. Madden will also take on the new role of strategy director at the...

Bendel ditches Publicis.(Rick Bendel)
January 12, 2007... Asda marketing chief dumps his former agency and hands pounds 44m account to Fallon. There are few less welcome calls just three weeks before Christmas than one which informs an agency it must defend a pounds 44 million account that it has...

Hurrell and Dawson lands pounds 9m IPC Look.(Brief article)
January 12, 2007... IPC Media has appointed the recent start-up Hurrell and Dawson to create the launch advertising for its new women's weekly, Look. The publisher is describing Look, which will have a focus on fashion and celebrity style, as its biggest-ever...

Agencies line up for Skills Council brief.(Brief article)
January 12, 2007... The Learning and Skills Council is looking for an agency to handle an over-arching brief to promote the benefits of skills training. The agencies involved in the pitch, which is being handled by COI, are Miles Calcraft Briginshaw Duffy, Leo...

DDB's James Best to retire after 32 years.(Brief article)
January 12, 2007... James Best, a key player in the planning heritage that made Boase Massimi Pollitt famous, is to retire in March. Best will step down as DDB London's chief people and strategic officer, but will continue to work with the agency as a...

India seeks agency to promote tourism.(Brief article)
January 12, 2007... The Indian Government is looking for an above-the-line agency to create a global print and online campaign for its Ministry of Tourism. Agencies will have to prove they have experience in both print and online advertising, as well as at...

M&C Saatchi lands global Ladbrokes.(Brief article)
January 12, 2007... M&C Saatchi has been handed a global Ladbrokes branding brief as the betting company gears up for the introduction of the Gambling Act later in the year. The project will have particular emphasis on Europe - especially the UK, Italy, Spain...

MPs issue new call for 9pm watershed on junk-food ads advertising.(Brief article)
January 12, 2007... The Government is under renewed pressure to ban TV ads for junk food before 9pm after MPs warned Ofcom's curbs do not go far enough. Eighty-nine MPs signed a Commons motion welcoming Ofcom's acknowledgement of the impact of TV ads on...

Shop beats five to take NFU Mutual job.(National Farmers Union)(Brief article)
January 12, 2007... NFU Mutual, the insurance, pensions and investments company, has awarded its pounds 6 million ad account to Shop. The agency landed the business following a competitive pitch, which was co-ordinated by Agency Insight. Five other agencies...

Ogilvy revamps creative.(Ogilvy Advertising appoints Andy Bird)(Brief article)
January 12, 2007... Andy Bird joins Ogilvy Advertising as Richard Russell and Neil Dawson resign. Andy Bird, the creative partner at Nitro, is joining Ogilvy Advertising just as two of the agency's creative partners, Richard Russell and Neil Dawson, walk out...

Initiative jobs lost as IPG tightens belt.(Interpublic Group of Companies Inc.)(Brief article)
January 12, 2007... Interpublic is continuing the process of retrenching its media operations by axing a layer of senior global management at its Initiative network. Mike Tunnicliffe, the global client and network development director at Initiative, and Holly...

Gorgeous signs up US directorial trio.(Gorgeous Enterprises; Joaquin Baca-Asay)(Lance Acord)(Joachim Back)(Brief article)
January 12, 2007... Gorgeous has signed the US directors Joaquin Baca-Asay, Lance Acord and Joachim Back for UK representation. The signings join the Gorgeous roster from Park Pictures, Acord's New York-based production company. Park Pictures continues to...

IPA secures mobile and web ad moratorium.(Institute of Practitioners in Advertising)(Brief article)
January 12, 2007... The IPA is proposing a 12-month grace period to let advertisers run spots on mobile and internet television without being charged by third-party rights owners, such as music publishers and actors. The moratorium would apply to television...

Three-way battle for pounds 3m Florette brief.(Hooper Galton)(Brief article)
January 12, 2007... Florette, the pre-prepared salad brand, is looking for an agency to handle its pounds 3 million above-the-line business. Hooper Galton, the incumbent agency, has been asked to pitch for the business alongside Doner Cardwell Hawkins and the...

Swatch sees shops for direct project.(Brief article)
January 12, 2007... Swatch is talking to below-the-line agencies about a potential marketing project that will run in the UK. The discussions are being held by Swatch's UK marketing team, which is headed by the brand director, Philip Woolff. 'The reality...

Former Publicis triumvirate launch Dye Holloway Murray.(Brief article)
January 12, 2007... Dave Dye, Jorian Murray and Justin Holloway are teaming up to launch 2007's first start-up, Dye Holloway Murray. The new agency will offer integrated advertising solutions, outsourcing to specialist agencies where necessary. It aims to...

Sainsbury's awards TMW pounds 1m DM brief.(Tullo Marshall Warren )(Brief article)
January 12, 2007... Tullo Marshall Warren has started the year with two big account wins: the direct marketing account for Sainsbury's and the digital marketing account for T-Mobile. The wins will please Creston, which paid pounds 38.3 million to acquire the...

Advertising veteran O'Shea retires from MCBD.(Chris O'Shea)(Miles, Calcraft, Briginshaw, Duffy)(Brief article)
January 12, 2007... The curtain is coming down on one of the UK's longest-running creative double acts with the retirement of Chris O'Shea. His partnership with Ken Hoggins produced a legacy of award-winning work, including the Waitrose TV campaign. O'Shea,...

VCCP to offer fully integrated digital marketing service.(Brief article)
January 12, 2007... VCCP is expanding its digital capabilities by introducing a digital media offering. The agency has hired Wayne Bickerton to head the service. Bickerton was formerly a director at Diffiniti, a digital media company that is part of the...

Kendall Tarrant and Garden staff up.(Brief article)
January 12, 2007... Two of the industry's specialist recruitment agencies spent the latter half of 2006 increasing their staffing levels, largely by raiding ad agencies. Kendall Tarrant has hired eight new consultants over the past six months, including St...

Annual corrections.(Correction notice)
January 12, 2007... Campaign would like to make clear that Kate Waters, the planning partner at Partners Andrews Aldridge, is the ninth-best planner in the UK, not Kate Nichols, as was published in The Annual 2006. We'd like to apologise to Craik Jones'...

Management shake-up at PHD.(New PHD Ltd.)(Brief article)
January 12, 2007... Business directors Daren Rubins and Jonathan Fowles promoted as PHD looks to build global network. The chief executive of PHD, Morag Blazey, has confirmed details of the agency's new management line-up, which is designed to support the...

BBH adds digital to Axe Europe duties.(contracts of Bartle Bogle Hegarty and Unilever Group)(Brief article)
January 12, 2007... Unilever has appointed Bartle Bogle Hegarty as its lead creative and strategic digital agency across Europe for the Lynx/Axe brand. The win is the first digital project won by the agency following a pitch against an undisclosed shortlist of...

AMV picks up global Laing O'Rourke brief.
January 12, 2007... Abbott Mead Vickers BBDO has been awarded the global creative duties for the building contractor Laing O'Rourke. The agency, which worked in conjunction with PHD and Bernard Hodes (Omnicom's recruitment specialist), won the business...

Wieden & Kennedy wins Save the Children creative role.(Brief article)
January 12, 2007... Save the Children has appointed Wieden & Kennedy with a brief to reinvigorate its image within the UK charity sector. The agency pitched against seven other shops, competing with Ogilvy Advertising in the final shoot-out. The contract will...

Gervais on Aerials 2007 judges' panel.(Brief article)
January 12, 2007... The award-winning writer and comedian Ricky Gervais is among the judges for the 2007 Annual Aerial Awards, which recognise the best in radio creativity. Gervais, the winner of the 2006 gold Aerial Award, joins 99 other judges on the list...

Naked Inside lands Popworld mag task.(Brief article)
January 12, 2007... Naked Inside has been chosen to handle the media planning duties for the launch of Popworld Pulp magazine. The music title, which is a brand extension of the Channel 4 music programme Popworld, is set to launch in the spring and will be...

Clemmow Hornby Inge hires Nigel Roberts.(Brief article)
January 12, 2007... Nigel Roberts has joined Clemmow Hornby Inge as a creative director. He had been working at the agency on a project basis for the past year on accounts including FullTilt Poker, Tate & Lyle and The Prince's Trust, and led the launch of...

Media Forum: Can agencies adapt to survive?(Industry overview)
January 12, 2007... Will media agencies meet the challenges of the latest IPA report, Alasdair Reid asks. Early January is traditionally that time of year when we may take perverse pleasure in scaring ourselves. For many, this results in at least one New...

Media: Chatter.
January 12, 2007... 'It's going to be one giant living dynamic learning experience about consumers.' - Jim Stengel, Procter & Gamble's global marketing officer, has no shortage of adjectives to describe its move into the 'hot' web phenomenon of social networking....

Media: Starcom wins EMI account.(EMI Records Ltd.)(Brief article)
January 12, 2007... Starcom has won the pounds 32 million EMI account. The agency was appointed following a five-way pitch against the incumbents, Carat and Media Campaign, as well as the7Stars and MindShare.

Media: CBS Outdoor wins contract.(Northern Rail)(Brief article)
January 12, 2007... CBS Outdoor, formerly known as Viacom Outdoor, has won the contract to manage advertising across Northern Rail. The business will move from Titan Outdoor on 15 January and covers 472 stations across cities such as Leeds, Liverpool, Newcastle...

Media: Columbia Sportswear appoints Vizeum.(Brief article)
January 12, 2007... Columbia Sportswear has appointed Vizeum to handle planning and buying across its outdoor clothing range. The pounds 1 million business was awarded following a pitch against the incumbent, Brilliant Media.

Media: Orange signs deal with ITN.(Independent Television News Ltd)(Brief article)
January 12, 2007... Orange has signed a deal with ITN that will see the news provider delivering a video news bulletin service for Orange's home broadband and Orange World customers. The new service will be provided by ITN's multimedia division, ITN On.

Media: IPC Media announces launch of new magazine.(Brief article)
January 12, 2007... IPC Media has announced that its women's weekly, called Look, will launch on 6 February, following a week of sampling. IPC is investing pounds 18 million in two years on the title, which is described as the 'UK's first high-street fashion...

Media: Sky links with Rough Guides.(Book review)
January 12, 2007... Sky is linking with Rough Guides to produce a climate- change book outlining ways to reduce energy consumption. It's called The Rough Guide to Saving Energy and Reducing Your Carbon Footprint and is available via a text voucher in The Times.

Media: BAA runs series of short films.(Brief article)
January 12, 2007... BAA is running a series of short films to highlight new security measures at airports. They will run on Cabvision, the TV service available in London black cabs.

Media: Trinity Mirror rolls out title to Aberdeen and Dundee.(Brief article)
January 12, 2007... Trinity Mirror is rolling out its Daily Record PM title to Aberdeen and Dundee. The title, already circulating in Edinburgh and Glasgow, will be distributed in the four cities as a free title, between 5pm and 7pm. All local and national...

Media: National Magazine Company launches online service.
January 12, 2007... The National Magazine Company is launching an online service called the UK Diet Club. Consumers can sign up to use the service, which has been developed in collaboration with Tesco, for pounds 2.99 a week.

Media: Streetcar appoints Anorak Digital.(Brief article)
January 12, 2007... Streetcar, the pay-as-you-go car club, has appointed Anorak Digital to redesign its corporate website after a four-way pitch. Streetcar aims to add 26,000 members in 2007 to its customer base of 10,000.

Media: IGA Worldwide signs deal with Acclaim Games.(Brief article)
January 12, 2007... IGA Worldwide, the independent in-game advertising company, has signed a deal with Acclaim Games to cover six multiplayer online games, including B.O.T.S!! and 9Dragons. This agreement will allow advertisers to build a presence in Acclaim's...

Media: Financial Times launches FT Mobile News Reader.(Brief article)
January 12, 2007... The Financial Times has launched the FT Mobile News Reader, a free application that will give FT.com users access to content via mobile phones and PDAs. The service will provide news, comment and analysis alongside a 30-day search facility.

Media: Independent Media Distribution acquires Optimad Media Systems.(Brief article)
January 12, 2007... Independent Media Distribution has acquired Optimad Media Systems. Optimad runs systems for data transfer between media agencies and media owners. IMD is an independent company that specialises in digital delivery of radio and TV commercials.

Media Headliner: It's a time of transition for IPC Ignite! and its MD.(managing director Eric Fuller appoints Dominic Smith as the new editor of Nuts)
January 12, 2007... IPC Ignite!'s Eric Fuller hopes that hiring Dominic Smith as the new editor of Nuts will be a huge success. Eric Fuller admits that the coming few weeks and months could prove to be the most important and critical in his career. Back in...

Media Lifeline: Setanta Sports.(Company overview)(Brief article)
January 12, 2007... The sports network is determined to raise its profile in England after the launch of its dedicated golf channel. 1990: Ex-pat Irish businessmen Michael O'Rourke and Leonard Ryan buy access to the satellite feed of the Italia 90 World Cup...

Media Perspective: Hazlitt's departure could prove a major blow for Virgin Radio.
January 12, 2007... The fightback has begun. Like a knackered old champ gasping for breath on the ropes, the UK commercial radio industry is once again throwing punches. After a grim 2006 for commercial radio, it has set itself, in the words of Andrew...

Media: All about ... Sky+ and emerging PVR services.
January 12, 2007... Sky talks up its Sky+ service as rivals look to strike. Sky hasn't wasted any time in getting its New Year PR machine rolling. It hardly gave us the chance to scrape the pine needles and tinsel off the carpets before putting out a...

Media: Things we like.
January 12, 2007... DISNEY WORLD'S BRAWLING TIGGER We loved the tabloid story about an actor playing the Disney character Tigger being suspended after allegedly punching a 14-year-old boy at the Disney World Florida theme park. We also like the fact that the...

Media: Double Standards - Television and the internet: colleagues or rivals?(Interview)
January 12, 2007... The chief executives of Thinkbox and the Internet Advertising Bureau talk about collaboration, creative peaks and what's likely to be new in 2007. TESS ALPS - CHIEF EXECUTIVE, THINKBOX - How important is improved creativity to the...

Media: Strategy Analysis - Audi takes giant step for car-makers.
January 12, 2007... Brand: Audi Brief: Improve conversion of prospects and build brand image Client: Jan Redecke, digital communications manager, Audi Target audience: Audi prospects and new car buyers Budget: Reported to be between pounds 2 million and...

Media: Russell Davies.
January 12, 2007... It's my first piece in 2007, so European Commission columnist regulations dictate I have to write a list of portentous-sounding, but ill-conceived predictions. None of which I will ever re-examine or re-consider. So here goes: 1. Urban...

The World: New York - Y&R severs ties with worldwide creative chief Patti.(Young & Rubicam Brands)(Brief article)
January 12, 2007... Young & Rubicam has parted company with its worldwide creative director, Michael Patti. His exit is seen as part of an effort by Hamish McLennan (pictured), Y&R's chief executive, to restore the fortunes of a network that has been bedevilled by...

The World: Ankara Hurriyet announces Trader Media East takeover.(Brief article)
January 12, 2007... Hurriyet, the Turkish publishing house, has declared its intention to become an international media player with the acquisition of Trader Media East. A leading provider of print and online classified advertising, TME operates in Russia,...

The World: Guangzhou - Tequila\China wins integrated Watson's Mixer job.(Brief article)
January 12, 2007... Tequila\China has been appointed to handle the national promotion of the Watson's Mixer brand and to exploit the appetite of Chinese consumers for new drinking experiences. The brand aims to become the mixer of choice in China for drinks...

The World: Seoul - TBWA\ awarded dollars 6m Outback Steakhouse account.(Brief article)
January 12, 2007... Outback Steakhouse Korea has appointed the TBWA\ agency in Seoul to handle its dollars 6 million account. TBWA\ takes over from the incumbent agency, Phoenix, following a pitch that also included Cheil Communications and JWT. Outbreak...

The World: Tokyo - Dentsu given broadcast rights to two Asian Games.(Brief article)
January 12, 2007... Tateo Maztaki, the Dentsu president, has announced that the Japanese agency giant has reached an agreement with the Olympic Council of Asia to handle marketing and broadcast rights for the next two Asian Games. The Asian Games is the...

The World: New York - Corporate giants set for Super Bowl ad presence.
January 12, 2007... Federal Express (pictured), Honda, General Motors, Frito-Lay, Anheuser-Busch, PepsiCo and AIG are among the advertisers who will be featured during the screening of this year's Super Bowl. Each company can expect to pay more than dollars...

The World: Paris - Unilever tops adspend as French investment rises.(Brief article)
January 12, 2007... Gross adspend in France is up by 6.8 per cent year on year to reach EUR21.67 billion in 2006. Figures from TNS Media Intelligence reveal that advertisers spent EUR5.4 billion on TV, an increase of 5.5 per cent, EUR4.05 billion on print (up...

The World: Kuala Lumpur - Agencies to contest dollars 60m Maxis business.(Maxis Telecommunications)(Brief article)
January 12, 2007... Maxis, the telecom company and Malaysia's largest advertiser, has put its dollars 60 million account up for pitch. The company's incumbent agencies, BBDO, Ogilvy & Mather and Leo Burnett, have been invited to contest the business along with...

The World: Singapore - Batey threatened by Singapore Airlines review.(Brief article)
January 12, 2007... Singapore Airlines is reviewing its account out of Batey, which has held the business for 34 years. The loss of the account would threaten the future of the WPP-owned agency. Last year, Alan Fairnington, the Batey chief executive, said:...

The World: Tokyo - Fallon wins Volkswagen work after three-way pitch.(Fallon agency)(Brief article)
January 12, 2007... The Fallon agency in Tokyo has scooped the creative assignment for all Volkswagen's above-the-line advertising in Japan. The win follows a pitch that also involved Hakuhodo, which handles all media buying and online activity for VW, and...

The World: How the media landscape will evolve in 2007.(future of internet advertising and its effect on other media advertiser's growth)(Industry overview)
January 12, 2007... China's continued ascendancy, consolidated online growth and a rearguard TV action are all on the horizon. What business prospects does 2007 hold for the world's marketing communications industry? The bad news is that there will be no...

The World: Insider's View - Hungary.(Hungarian market for advertising agencies)
January 12, 2007... Hamstrung by a culture where the price dominates purchasing decisions, agencies have had to revise their approach, Pietro Leone writes. The Hungarian market is quite unlike almost any other in Europe. Not least because it is heavily...

Close-Up: Live Issue - Evolution or extinction: the fate of media giants.
January 12, 2007... Investment and innovation are key for media groups ready to address an ever-changing consumer culture. From tiny and distinctly dodgy beginnings in the US in the mid-60s, the media agency world has come a long way. Those early beginnings...

Close-Up: Live Issue - Are full-service agencies set to return?(Industry overview)
January 12, 2007... Is the IPA right to warn agencies to offer more disciplines under one roof, Pippa Considine asks. The IPA's new report, The Future of Advertising and Agencies, warns that agencies must reinvent themselves or die. Within the next few years,...

Close-Up: 24 hours with ... Mark Roalfe, Rainey Kelly Campbell Roalfe/Y&R.(narration on management of activities of daily living)
January 12, 2007... Name: Mark Roalfe Job: Chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R Professional mission: Get RKCR into the top five Personal mantra: Don't get married again, it's expensive 7.45am Get into car, panic...

Editorial: Agencies must shape up to preserve 'advertising'.(Editorial)(Brief article)
January 12, 2007... Another year, another call to agencies to either adapt or die. This time, though, the warning comes not from a headline-chasing marketing director or a parsimonious procurement specialist, but the industry's own trade body. What makes the...

Editorial: TV ad ban could become yet more costly.(Editorial)(Brief article)
January 12, 2007... The earthquake caused by Ofcom's new rules on junk-food TV advertising to children continues to produce nasty aftershocks. All scripts for food and soft-drink advertising now submitted for BACC approval must be accompanied by a certificate...

Opinion: Perspective - Why it is time to rethink the advertising lexicon.
January 12, 2007... There's a single, relentless theme strung throughout this week's issue: change or die. I doubt whether this is much of a revelation to anyone in advertising (and here's the first conundrum: should we ditch 'advertising' as a term?). It...

Opinion: On the Campaign Couch ... with JB.(Jeremy Bullmore)(Column)
January 12, 2007... Q: I'm the marketing director at a large media owner and have just held a creative pitch. The incumbent declined to repitch in a fit of pique that I'd called the pitch, then the ideas presented by the four agencies that did pitch were all...

Diary: Diary's crystal ball predictions for the year ahead.(DDB to launch a full-sevice agency, Clemmow Hornby Inge acquired by Carphone Warehouse Group PLC, Sir Martin Sorrel moves Jim Kelly into JWT Group Inc.)
January 12, 2007... Pitches With British Airways and Bartle Bogle Hegarty at loggerheads, M&C Saatchi's Moray MacLennan is frequently spotted lurking around the client's offices. HSBC surprises nobody by calling a pitch for its entire account. As...

Diary: On the QT ..(Beattie McGuinnes Bungay founders Trevor Beattie and Bil Bungay in a bidding war against Justin Cernis)(Brief article)
January 12, 2007... The Beattie McGuinness Bungay founders Trevor Beattie and Bil Bungay found themselves in a bidding war against Justin Cernis, the managing director of Great Guns, at the recent Creative Ball. Obviously, it's not unusual for those in the ad...

Diary: Sensitive sales people ought to look away now.(ad campaigns of sales people posted as a short-film on YouTube)
January 12, 2007... Thin-skinned ad sales people should beware. Some cynical 'comedians' have posted a short-film on YouTube about your industry. The Truth in Ad Sales purports to give an 'insight' into your world by showing a set of stereotypes in action as...

Diary: Water-cooler monitor.
January 12, 2007... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Two theories are emerging as to why Lowe has 12 mins 52 secs pulled out of the Eurostar pitch....

Diary: Pick of the week - Mother/PG Tips.(Brief article)
January 12, 2007... Noel Bussey is very impressed with Mother's first work for PG Tips: 'Because the idea of bringing this partnership back was so original, the actual ad could have so easily been lost in the hype. However, it re-energises a brand that for...

Diary: Turkey of the week - JWT/Kellogg's Crunchy Nut Corn Flakes.(Brief article)
January 12, 2007... Kunal Dutta is bewildered by JWT's spot for Kellogg's Crunchy Nut Corn Flakes: 'Any train of thought here seems to have derailed. After 25 seconds, I've gleaned that Kellogg has enforced special lanes for commuters desperate to get home...

The Talent Export: The 20 most influential Brits abroad.
January 12, 2007... For a small island, Britain exerts a disproportionate influence over international advertising. John Tylee profiles the names flying the flag for British talent abroad. If the number of Britons occupying senior agency positions abroad is...

The Work: New Campaigns - UK.
January 12, 2007... ONE TO LOOK OUT FOR - PG TIPS - THE RETURN CREDITS Project: The return Client: Katya Walters, brand development director, Unilever Brief: Re-introduce the PG Tips brand with a new advertising idea Creative agency: Mother Writer:...

The Work: New Campaigns - The World.(briefs)
January 12, 2007... COUNTRY MUSIC TELEVISION - THE POWER OF ONE - US CREDITS Project: The power of one Client: Country Music Television Brief: Encourage people to be 'heroes' within their communities Creative agency: In-house Writers: Scott MacDonald,...

The Work: Private view.(Personal account)
January 12, 2007... CREATIVE - Leon Jaume, executive creative director, WCRS I ended the year as Campaign's Nicest Man in Advertising and have only just stopped retching from shame. Well, it's not what you want, is it? Especially when you're cowering in the...

Mover: Appointment at AKQA.(Brief article)
January 12, 2007... Eloise Smith and Greg Mutton - AKQA has strengthened its creative division with the appointment of a new creative team. The art director Eloise Smith (right) and copywriter Greg Mutton (left) have teamed up to work across AKQA's entire...

Mover: Appointment at Proximity London.(appointed Alan Stetford and Pamela Knudsen )(Brief article)
January 12, 2007... Proximity London has expanded its strategic planning department with the appointment of two planning directors. Alan Stetford joins the agency from the planning consultancy plan4business. Stetford will work across the Masterfoods account,...

Mover: Appointment at Momentum.(Brief article)
January 12, 2007... The integrated marketing agency Momentum has bolstered its senior management with the appointment of Daniel Hennessy as its executive creative director. He joins from Leo Burnett in the US, where he was the creative director across its General...