Campaign articles from January 2007

Campaign archives from January 2007

Grey seeks CEO as Ingram heads P&G.(chief executive officers)(Procter & Gamble Co.)(Grey London)(Brief article)
January 26, 2007... Tamara Ingram to lead WPP's global relationship with P&G. Tamara Ingram, the chief executive of Grey London, is vacating her post in order to take leadership of WPP's dollars 1 billion-plus global Procter & Gamble business. The move...

Government targets kerb crawlers.(advertising)(Brief article)
January 26, 2007... The Home Office is launching an ad campaign to crack down on kerb crawling in major British cities. Rainey Kelly Campbell Roalfe/Y&R has been appointed to handle creative, and PHD will work on communications planning for the pounds 300,000...

Jon Williams joins BMB for digital push.(appointments)(Brief article)
January 26, 2007... Beattie McGuinness Bungay has poached Jon Williams and Nick Stewart, the Harrison Troughton Wunderman Interactive joint managing partners, to head its digital offering. Williams joins BMB as the head of digital creative, while Stewart...

Pattison to mastermind i-level expansion.(resignation of David Pattison)(Brief article)
January 26, 2007... David Pattison, who resigned as the chief executive of PHD Worldwide last year, is moving into the digital arena, taking on the role of chief executive of ILG Digital, the holding company for i-level and Generator Consulting. Pattison,...

Andy Bellass quits Mother for Splendid.(Brief article)
January 26, 2007... Andy Bellass, the strategy director at Mother, is leaving to join the four-year-old communications agency Splendid. Bellass, who has been with Mother for eight years, will join Splendid in March. He will share equity with Alec Samways,...

NEC plans boost for European profile.(contracts)(Brief article)
January 26, 2007... NEC, the Japanese electronics giant, is looking for an agency to handle its pounds 6 million pan-European advertising duties. The company has approached a number of agencies and is compiling a longlist. This will be broken down into a...

Red Cross appoints Hurrell and Dawson.(contracts)(Brief article)
January 26, 2007... Hurrell and Dawson has landed a global brief from the International Committee of the Red Cross. The agency will create a campaign encouraging people to offer protection and support for ambulances during an armed conflict. It picked up...

MindShare hires Simon Willis as it expands AFP offer.(appointment)(Brief article)
January 26, 2007... MindShare has hired Simon Willis as its head of programming in a bid to build its branded entertainment portfolio. Willis, who was the director of content at Optimistic Media, is a key hire for MindShare as the agency moves to expand its...

Marc Shillum quits W&K to join TBWA\.(Wieden and Kennedy Inc.)(TBWA\London)(Brief article)
January 26, 2007... Marc Shillum, a creative director at Wieden & Kennedy, has been poached by TBWA\London after less than a year in his role. He will report to TBWA\London's executive creative director, Steve Henry, and will oversee the agency's art...

Covent Garden plots image overhaul.(Husband Retail)(Brief article)
January 26, 2007... Husband Retail, the retail consultancy, is looking for an agency to help rebrand Covent Garden as a destination for Londoners. The Hong Kong-based company is part of a consortium advising on a plan to transform the Covent Garden Market...

Staff numbers hit 40-year high.
January 26, 2007... IPA census shows staff numbers in UK advertising industry up past 17,000 - the highest since 1970. The growth of digital marketing has pushed the number of people working in Britain's agencies to its highest level in almost 40 years. ...

Golley Slater to set up shop in London.(Brief article)
January 26, 2007... Golley Slater, one of the UK's biggest regional communications groups, is opening a London office to establish itself as a potential agency partner for more national clients. The company, which was bought from its founder by a management...

Ofcom outlines BBC iPlayer modification.(British Broadcasting Corp)(Office of Communications (United Kingdom))(Brief article)
January 26, 2007... Ofcom has warned the BBC that changes must be made to its on-demand TV service to avoid 'significant' impact on its commercial rivals. In its market-impact assessment, the media regulator advised the BBC to remove or reduce certain...

Mike Ironside to launch magazine for well-off Londoners.(Brief article)
January 26, 2007... Mike Ironside, the former managing director of The Mail on Sunday, has emerged as the managing director of a new company launching a weekly London lifestyle magazine. So London, which will have a print run of 75,000 and will be...

Ribena calls pitch for agency to shape digital strategy.(contracts)(Brief article)
January 26, 2007... Ribena, the GlaxoSmithKline soft drink brand, is on the hunt for a digital agency as it reviews its long-term interactive marketing strategy. A number of agencies have been asked to present credentials, with a pitch expected to take...

Modem hires Effik as planning chief.(Tony Effik appointment)(Brief article)
January 26, 2007... Modem Media has hired Tony Effik from RMG Connect to be its first head of planning. Effik is looking to build the planning team to around ten people, with a mix of account planners with an understanding of media, and people who...

Commercial radio sets tough ad target.(Industry overview)(Brief article)
January 26, 2007... The commercial radio industry has set itself tough growth targets as part of its plans unveiled this week. Commercial radio aims to win a 7 per cent share of display advertising within three years, increasing industry revenues from pounds...

Grey on alert as Nokia calls ad review.
January 26, 2007... Nokia's UK advertising agencies have been put on alert as the handset manufacturer reviews its pounds 175 million global advertising business. Its main roster agency Grey has been asked to repitch for the business, and it is thought that...

Tories say banning ads is not the answer to society's ills.(Brief article)
January 26, 2007... The Conservative Party has said that banning advertising is not the answer to tackling social problems such as obesity and alcohol abuse. In the first sign of how a future Tory Government would respond to pressure for greater state...

Six candidates win gifts from Wacl FLF.(Alexandria Oliver, Jessica Subra, Leigh Odimah, Zoe Winterson, Emma Morgan and Frances Ralston-Good)(Wacl Future Leaders Fund)(Brief article)
January 26, 2007... The trustees of the Wacl Future Leaders Fund have made financial gifts to all six short-listed candidates, instead of just choosing three winners. The Future Leaders Fund is a permanent supply of money set aside to help subsidise...

Viewpoint - Why Carphone Warehouse dropped Big Brother sponsorship.
January 26, 2007... Simon Clemmow, the planning partner at Carphone Warehouse's ad agency, explains why perception overruled reality. I don't know what the technical definition of sponsorship is, but the point of it is to promote awareness of your brand and...

Media Forum: Is media suspicious of Google?
January 26, 2007... There are still feelings of resentment towards the company, Alasdair Reid writes. How can you tell if a computer geek is an extrovert? Answer: because when he talks to you, he stares at your shoes. Google has come so far in such a...

Media: Chatter.(Big Brother)(Brief article)
January 26, 2007... 'I feel shit. I hate myself right now. I am not going to justify my actions because they were wrong.' - Jade Goody after being evicted from the Big Brother house 'I am saddened by the way in which it seems to be operating. It is...

Media: Opodo appoints Diffiniti and Carat.(Brief article)
January 26, 2007... Opodo, the online travel company, has appointed the Aegis agencies Diffiniti and Carat to handle its search advertising across Europe. MediaCom, which handles UK media planning and buying, is unaffected by the Aegis appointment.

Media: What's On TV signs deal with Butlins.(contracts of Butlins Skyline Ltd.)(Brief article)
January 26, 2007... What's On TV, the IPC Media title, has signed a three-month cross-platform deal with the holiday company Butlins. The deal will see Butlins take exclusive ownership of the advertising on What's On TV's new website (www.whatsontv.co.uk).

Media: Sky Anytime on PC delivers one million movie downloads.(Brief article)
January 26, 2007... Sky Anytime on PC, Sky's broadband video download service, has delivered one million movie downloads in its first year. The service, formerly known as Sky by broadband, offers customers on-demand access to Sky Movies, Sky One and Sky Sports....

Media: Nigel Allmond appointed at mobile marketing company Mobuy.(Brief article)
January 26, 2007... Nigel Allmond, the former chief executive of The Allmond Partnership, has resurfaced as the commercial director of the mobile marketing company Mobuy. Allmond has taken a stake in the company.

Media: IPC Media appoints editor of Now.(appointment of Helen Johnston)(Brief article)
January 26, 2007... IPC Media has appointed Helen Johnston as the editor of the celebrity weekly Now. Johnston, currently the editor of Emap's New Woman, replaces Jane Ennis, who has been with the title since it launched more than ten years ago.

Media: Chrysalis Radio creates brand development division.(Brief article)
January 26, 2007... Chrysalis Radio has created a brand development division, to work with agency planners and marketers. The division will be led by the brand development director, Ali Page. She will be joined by Phillipa Blitz, the former brand communications...

Media: ITV launches an 'Ad Innovations' programme.(Brief article)
January 26, 2007... ITV has launched an 'Ad Innovations' programme, which combines research and concept testing into new advertising formats to provide creative solutions for advertisers. ITV has already begun trials, working with OPera and Decipher, to trial...

Media: Johnston Press acquires Scottish newspaper arm of Archant.
January 26, 2007... Johnston Press has acquired the Scottish newspaper arm of Archant for pounds 11 million. The business includes eight local weekly newspapers.

Media: LivingTV secures rights to broadcast Top Chef.(Brief article)
January 26, 2007... LivingTV has secured the rights to broadcast the NBC Universal reality series Top Chef. Top Chef airs in the US on Bravo and will launch in the UK on LivingTV later this year. It features wannabe chefs battling against each other for the...

Media: Metro runs promotion for comedy film.(promotions of the movie Hot Fuzz)(Brief article)
January 26, 2007... Metro, the free newspaper, is running a promotion to give away tickets to preview screenings of the new comedy film Hot Fuzz. The stars of the film, Simon Pegg and Nick Frost, will be answering questions following screenings of the film in...

Media: IBM prepares to launch Lotus Connections.(International Business Machines Corp.)(Brief article)
January 26, 2007... IBM is preparing to launch Lotus Connections, a social networking service aimed at office workers. The software will enable employees to create virtual worlds and interact with other colleagues within their companies.

Media: Creative duo win CBS Outdoor competition.(achievements of Rob Auton and Maxine Hodgson)(Brief article)
January 26, 2007... The Hooper Galton creative duo Rob Auton and Maxine Hodgson were the winning team in the recent CBS Outdoor digital escalator panel competition. The pair won pounds 30,000 worth of media, which they are donating to Shelter for a campaign.

Media Headliner: Hazlitt gambles a year's salary on GCap success.
January 26, 2007... She's lively and charismatic, but has Fru Hazlitt got what it takes to tackle the problems at the radio owner, Alasdair Reid asks. Fru Hazlitt doth protest too much. When she suddenly quit her job as the chief executive of Virgin Radio in...

Media Lifeline: Joost founders.(Janus Friis and Niklas Zennstrom)
January 26, 2007... Janus Friis and Niklas Zennstrom move a step closer to world domination. 1996: Janus Friis joins the Danish telecoms operator Tele2, where he soon forms a close working relationship with Niklas Zennstrom, an established manager ten years...

Media Perspective: The media sector's comeback kids may have the last laugh.
January 26, 2007... The theme for this week is bouncing back. Steve Coogan's comedy character Alan Partridge may have plumbed the depths when his breakdown led to an epic drive to Dundee in bare feet, compulsively gorging on Toblerone, but the phase passed and...

Media: All about ... The growth of digital outdoor.(digital billboards)
January 26, 2007... Digital billboards will breathe new life into the medium, John Tylee says. The death of outdoor advertising, like that of Mark Twain, has been greatly exaggerated. The world's oldest mass medium not only continues to defy the obituary...

Media: Things we like.(box office review of Rocky Balboa)(the description of a comedy play Bravo)(the architecture of Manchester's Urbis Centre)
January 26, 2007... ROCKY BALBOA Seventeen years since the last outing, Rocky V (which was a truly disappointing affair), Sylvester Stallone has dragged his best-known character, Rocky Balboa, out of retirement and back into the hearts of the fans. ...

Media: Double Standards - 'Magazines are changing to fit into people's lives'.(Ian Tournes, Jason Trout)(Interview)
January 26, 2007... Two consumer publishing chiefs discuss how they plan to extend their brands into non-traditional advertising bases, and what it is that makes magazines so influential. IAN TOURNES - group trading director, IPC Media - What is the...

Media: Strategy Analysis - Using pester power as force for good.(Column)
January 26, 2007... Brand: Ella's Kitchen Smoothie Fruits Client: Paul Lindley, managing director, Ella's Kitchen Brief: Build the Ella's Kitchen brand, while demonstrating TV can be used to influence healthy eating habits Target audience: Children...

Media: Russell Davies.(Consumer Generated Content)
January 26, 2007... For the past couple of years it's been impossible to open a trade journal without being flooded with leaflets for conferences promising to reveal the secrets of Consumer Generated Content. How to harness it strategically, manage it...

Between the Lines: Wanted: a saviour for Grey.(Tamara Ingram joined Procter & Gamble Co.)(Brief article)
January 26, 2007... As Tamara Ingram leaves her Grey London chief executive role to run the global Procter & Gamble business for Grey and WPP (page 1), the agency must see this as an opportunity for a fresh start. Despite what the senior management team says,...

Between the Lines: Taking it to the next i-level.(ILG Digital appointed David Pattison )(Brief article)
January 26, 2007... ILG Digital, the holding company behind i-level, has signalled its intention to expand by hiring the former PHD founder and chief David Pattison (page 1). His task is to take a successful company, which has billings of around pounds 80...

Between the Lines: Is ad industry out of touch?(Brief article)
January 26, 2007... If adland is not to become out of touch with society, it must remain reflective of it. The latest IPA census figures provide an interesting snapshot of how well it is doing in that regard (page 4). The results are rather mixed. The...

New-Business Rankings: 26 January 2007.(Statistical table)(Company rankings)
January 26, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Claydon Heeley recruits five creatives.(Claydon Heeley Jones Mason)(Brief article)
January 26, 2007... Claydon Heeley has recruited five creatives from the digital agency twentysix, including the creative director, Maxine Gregson. At the same time, the agency has restructured its 30-strong creative team and promoted the creative directors Dave...

Hotline: Pasta manufacturer Rana approaches agencies.
January 26, 2007... The Italian fresh pasta manufacturer Rana has approached a number of UK agencies with a brief to push its pasta lines in the UK.

Hotline: Iris appoints Verity Johnson.(Brief article)
January 26, 2007... Iris has appointed Verity Johnson to head its planning department. She joins as the board planning director and will be responsible for building, structuring and developing the department.

Hotline: Sagafilm takes majority stake in 2AM Films.(acquisitions)(Brief article)
January 26, 2007... The Icelandic production company Sagafilm has taken a majority stake in 2AM Films. Under the terms of the deal, 2AM will represent a number of Sagafim's roster of directors in the UK.

Hotline: Richard Morris promoted at DDB London.(Brief article)
January 26, 2007... Richard Morris, the business development director of DDB London, has been promoted to regional director. His old role will be filled by Philip Heimann, previously DDB's group account director on VW. In addition, Nick Fox has been named as the...

Hotline: Charles Ponsonby is leaving Sky.(British Sky Broadcasting Group PLC. Sky News )(Brief article)
January 26, 2007... Charles Ponsonby, the marketing director of Sky, is leaving the company after five years in the role. Ponsonby will leave Sky next month to launch a retail company offering digital planning and services.

Hotline: Yakult UK parts company with Wieden & Kennedy.(Brief article)
January 26, 2007... Yakult UK will part company with Wieden & Kennedy in April, after 18 months. The company is consolidating a pan-European ad roster and is due to announce a replacement agency before the relationship ends.

Hotline: Jeyes to sponsor ITV1's The Bill.(Brief article)
January 26, 2007... Jeyes, the household cleaning company, is to sponsor ITV1's The Bill. The sponsorship, which begins in March for an initial nine months, was negotiated by John Ayling Associates. Creative is through WARL.

Hotline: Vodafone ends relationship with Harrison Troughton Wunderman.
January 26, 2007... Vodafone has ended its six-year relationship with Harrison Troughton Wunderman and is expected to put its consumer direct marketing account up for pitch shortly.

Hotline: The Carbon Trust picks Rainey Kelly Campbell.(Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
January 26, 2007... The Carbon Trust, the government-funded body that advises businesses on reducing carbon emissions, has picked Rainey Kelly Campbell Roalfe/Y&R, VCCP and WCRS to sit on its roster.

Hotline: Premierline Direct appoints WWAV Rapp Collins Leeds.
January 26, 2007... Premierline Direct, the insurance company that is a subsidiary of Allianz Cornhill, has appointed WWAV Rapp Collins Leeds to handle its pounds 5 million account.

Hotline: BJK&E promotes associate director to management board.(Katy Clarkson appointment)(Brief article)
January 26, 2007... BJK&E has promoted the associate director Katy Clarkson to its management board. She replaces the board director Tara Marus, who is leaving the agency after 13 years.

The World: San Francisco - Omnicom looks at Chuck McBride start-up.(Brief article)
January 26, 2007... Omnicom is negotiating for a stake in a breakaway planned by Chuck McBride, the North American executive creative director at TBWA/Chiat/Day, and three other top creatives. McBride was a key player in the development of the famous 'got...

The World: Detroit - Hyundai puts Carat and Richards Group on notice.(Brief article)
January 26, 2007... Carat and the Dallas-based creative independent agency Richards Group face losing dollars 300 million in billings in the wake of Hyundai's decision to disband its five regional dealer groups in the US. Richards, which held the regional...

The World: Detroit - Toyota takes new-look Tundra pick-up to Super Bowl.(contractsof Toyota and Saatchi and Saatchi)(Brief article)
January 26, 2007... Toyota has bought two 30-second spots during next week's Super Bowl game as part of a dollars 100 million initiative to launch the newly remodelled version of its Tundra pick-up truck. Saatchi & Saatchi in Los Angeles filmed the ads,...

The World: Dublin - Drink-makers back EUR20m safe drinking campaign.(Brief article)
January 26, 2007... Ireland's major alcohol producers are set to spend EUR20 million over the next four years on an ad campaign to promote responsible drinking. Diageo, the C&C Group and Irish Distillers are among the manufacturers backing the initiative,...

The World: Seoul Nack-Hoi takes lead at Cheil Communications.(appointment of Nack-Hoi Kim)(Brief article)
January 26, 2007... Cheil Communications, South Korea's largest agency, has named Nack-Hoi Kim as its new president and chief executive. Nack-Hoi, 56, formerly Cheil's executive vice-president for client services, replaces Dong-Man Bai, who is stepping down...

The World: New York - Chris Jaques quits Y&R after four months.(Young & Rubicam Inc.)(Brief article)
January 26, 2007... Chris Jaques, the chief executive of Young & Rubicam North America, is leaving after just four months in the job. Hamish McLennan (pictured), Y&R's chief executive, who picked Jaques to run the crucial North American region, cited...

The World: New York - Interpublic and Sir Frank Lowe bury the hatchet.(end of the case outside the court)(Brief article)
January 26, 2007... Interpublic and Sir Frank Lowe (pictured) have settled their protracted legal dispute out of court. IPG this week announced it had withdrawn its statement of claim before the American Arbitration Association. The claim accused Sir Frank...

The World: Munich - Germany sees 59 per cent online adspend growth.(Brief article)
January 26, 2007... Adspend in Germany grew 2 per cent last year to more than EUR30 billion, according to newly published research. Online delivered the year's most dramatic performance, recording growth of 59 per cent to reach EUR1.65 billion. The medium...

The World: Vienna - Initiative lands BMW Eastern European media task.(Brief article)
January 26, 2007... Initiative has won the Eastern Europe media planning and buying assignment for BMW cars, including Mini, after a three-way pitch. The Initiative office in Vienna will co-ordinate the task, which covers the Czech Republic, Slovenia,...

The World: Melbourne - Mother's Wilson returns to southern parts.(Publicis Mojo appoints Leon Wilson )(Brief article)
January 26, 2007... Publicis Mojo in Melbourne has hired the award-winning copywriter Leon Wilson from Mother in London as an associate creative director. Wilson has been a senior copywriter at Mother since 2002, where he won awards including Campaign Press,...

The World: Why IPG's 'stone thrower' refuses to be silenced.
January 26, 2007... There's a growing feeling that Bob Greenberg's RG/A is the vehicle to propel the group into the digital future. Bob Greenberg's RG/A, which celebrates its 30th birthday next month, may turn out to be one of the rare examples of...

The World: Insider's view - Japan.
January 26, 2007... Advertising in Japan squeezes the most out of technology to appeal to consumer demand. It's time the UK market let go of its new media fears and caught up, Ali Alvarez says. Lots of sweeping statements are made about work overseas, many...

Close-Up: Newsmaker - Can Sky's 'visionary' turn ambition into results?(Matthew Anderson)(British Sky Broadcasting Group )
January 26, 2007... The arrival of Matthew Anderson, a former Ogilvy PR man, has coincided with a cultural change at BSkyB, Ian Darby writes. Last November, BSkyB, a company that is, despite its innate distrust of publicity, adept at generating headlines,...

Close-Up: Live issue - Do creative directors need to evolve?
January 26, 2007... Has the time come to re-write the creative director's job description, Kunal Dutta asks. Nick Bell, the executive creative director of JWT, was ousted last week, causing much debate about JWT's performance under his watch. JWT seemed to...

Close-Up: 24 hours with ... George Bryant, AMV BBDO.(Diary entry)
January 26, 2007... Name: George Bryant Job: Head of planning and managing partner, AMV BBDO Professional mission: To do work that I am proud of Personal mantra: Do the right thing 6.15am Helicopter to Machu Picchu. Call assistant to instruct her to...

Editorial: Why advertising should look after 'crown jewels'.(Editorial)
January 26, 2007... They are adland's crown jewels and you can find them on pages 26, 27 and 28. Known as The Class of 2007, these gems will soar in value as experience enhances their already pro-ven talent. The industry would be mad to squander them. This...

Editorial: Bellwether reports things are looking up.(Editorial)
January 26, 2007... More people are working in advertising than at any time since 1969, according to the latest IPA census. At that time, the then Boase Massimi Pollitt, the first of the 'new wave' agencies, was just a year old and Saatchi & Saatchi had yet to...

Opinion: Perspective - New entrepreneurs show adland in good health.
January 26, 2007... So far this year we've had Dave Dye, Jorian Murray, Justin Holloway, Paul Belford; now David Pattison, Andy Bellas, Jon Williams. All have put careers and livelihoods on the line to take a stake both in their own businesses and in the...

Opinion: On the Campaign Couch ... with JB.(Column)
January 26, 2007... Q: Dear Jeremy, it seems that barely a week goes by without Campaign reporting the hiring of a communications planner at one of the big media networks. Is communications planning the latest fad in the media agency world or does it have...

Diary: On the QT ..(Brief article)
January 26, 2007... Thanks to the jolly japester who telephoned a bomb threat to Hammersmith Towers on Monday morning, this issue of the Diary is brought to you from the inspiring surroundings of the local McDonald's... There is an e-mail being pinged...

Diary: IPA's Pattison tries to be just like Kanye, but ends up doing more of a Madeley.(Institute of Practitioners in Advertising)(David Pattison)(Brief article)
January 26, 2007... Diary wonders whether or not Moray MacLennan, the IPA's incoming president, chose the 007 theme for last week's President's Ball held at the IPA's headquarters in Belgrave Square. After all, having been voted into Campaign's Top Ten Best...

Diary: Did Leagas Delaney seek inspiration for Stannah?(Brief article)
January 26, 2007... As we move into the coldest month of the year, and the prospect of snowfall by the end of the week, Diary is trying to raise the temperature and stoke some flames of controversy by pointing out some similarities in recently released poster...

Diary: Jade stays quiet about her past at M&C Saatchi.(Jade Goody )(Brief article)
January 26, 2007... It's good to see that Maurice and Charles Saatchi haven't lost their ability to charm the hacks on the UK's national press. It is beginning to look like all they have to do is break wind and it is written up in a national newspaper. ...

Diary: Water-cooler monitor.
January 26, 2007... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Luke Johnson's poor performance on the Today 8 hrs 20 mins Programme; Andy Duncan's outfit at...

Diary: Pick of the week - Saatchi & Saatchi/Toyota.(opinion of Noel Bussey)(Brief article)
January 26, 2007... Noel Bussey is bowled over by Saatchi & Saatchi's viral for Toyota: 'Yes, it's easy to be funny and edgy in virals - the BACC can't stop you filming a man being launched from a moving vehicle into some giant bowling pins - but so often...