Campaign articles from January 2004

Campaign archives from January 2004

Leagas Delaney takes new identity.
January 9, 2004... Leagas Delaney has assumed a new identity and put its former operation into administration following a turbulent three years. The chairman, Tim Delaney, described the move as a 'balance sheet restructuring to streamline our reorganisation'....

Langdon and Wnek resort to first-name moniker for agency.
January 9, 2004... Ben Langdon, Mark Wnek and Orlando Hooper-Greenhill have announced that their new agency is to be called Ben Mark Orlando. The agency, which opened for business this week, has been prevented from using Wnek's surname by his previous...

Priest quits TBWA for top RKCR post.
January 9, 2004... Rainey Kelly Campbell Roalfe/Y&R has completed its new management line-up with the appointment of Ben Priest, a managing partner at TBWA\London, as its new creative director. He joins the managing director, James Murphy, and the head of...

Gap closes between client and agency salaries.
January 9, 2004... Agency senior managers are no longer earning significantly higher salaries than their counterparts in client companies, new research says. What used to be a substantial gap between the pay of agency staff and client marketers has now...

Ofcom investigates David Bedford case against 118 118 ads.
January 9, 2004... Ofcom is to investigate WCRS's 118 118 TV ads and may demand changes to the campaign's runners said to be modelled on the 70s athlete David Bedford. The media watchdog is understood to be concerned that the colour of the runners' socks and...

Saab and Vauxhall to consolidate DM.
January 9, 2004... General Motors is looking to consolidate its UK below-the-line accounts for Vauxhall and Saab, held by TBWA\ GGT and Draft London respectively, into one agency. The move is believed to be part of an efficiency drive by the automotive giant...

Alcohol ad regulations may be toughened up.
January 9, 2004... The advertising industry's self-regulatory system is not working for alcohol ads, Melanie Johnson, the minister for public health, warned this week. Her criticism raised the prospect that the Government will threaten statutory regulation...

RAB's Sampson set to take on ITV Sales marketing position.
January 9, 2004... Justin Sampson, the managing director of the Radio Advertising Bureau, is filling the final senior management position at ITV Sales following his appointment as the customer relationship marketing director. He triumphed against stiff...

DLKW restructures to boost creative name.
January 9, 2004... Delaney Lund Knox Warren & Partners is attempting to strengthen its creative reputation with a wide-ranging departmental restructure including the appointment of new creative directors and a head of TV. The creative founders Malcolm Green...

Alitalia talks to agencies over pan-European ad creative.
January 9, 2004... The Italian national airline carrier, Alitalia, is talking to agencies about its pan-European above-the-line creative advertising account. It is holding talks with a number of undisclosed agencies, but the airline has not yet drawn up a...

Emap and IPC face off with launches of men's weekly titles.
January 9, 2004... Emap and IPC Media are going head to head in a battle to win readers for their men's weekly launches. IPC has responded to Emap's plans to launch the men's title Zoo Weekly with the announcement that its own Nuts will go on sale on 22...

MindShare names Jed Glanvill as next managing director.
January 9, 2004... Jed Glanvill, the futures director at MindShare, has been made managing director. He has been tasked with developing MindShare's House of Media proposition. He will work closely with the communications director, Rosie Faulkner, and the two...

WCRS hires DDB's creative Leslie Ali.
January 9, 2004... WCRS has concluded its protracted hunt for a partner for its executive creative director, Leon Jaume, by hiring one of DDB London's creative directors, Leslie Ali. The American-born Ali, who will share the title of joint executive creative...

RKCR/Y&R picks up Hoover's new model launch assignment.
January 9, 2004... Rainey Kelly Campbell Roalfe/Y&R has won the brief to launch Hoover's new vacuum cleaner in the UK. The agency was appointed to the account, which was previously serviced by the now-defunct Bates UK, following a final shoot-out against...

Govt plans overhaul of laws surrounding gambling promotion.
January 9, 2004... The Government is to sweep away restrictions on advertising gambling in Britain in an attempt to boost the industry's revenue by pounds 2.5 billion over five years. Proposals expected to be published later this month will allow major...

MCBD lands briefs for Met and Greene King.
January 9, 2004... Miles Calcraft Briginshaw Duffy has received a pounds 4 million billings boost with the capture of the Metropolitan Police and Greene King. The arrival of Greene King follows a review called at the end of 2003 when the brewer ended a...

HOTLINE: Tequila\London promotes managing director.
January 9, 2004... Tequila\London's managing director, Tim Bonnet, has been promoted to chief executive, replacing Paul Biggins, who left unexpectedly in September. Separately, the creative director, Sean Moore, has resigned.

HOTLINE: EBay shortlists agencies.
January 9, 2004... EBay, the online auction company, has shortlisted Ogilvy & Mather, Joshua, DFGW and Delaney Lund Knox Warren & Partners to pitch for its UK advertising account.

HOTLINE: Toyota shortlists two agencies.
January 9, 2004... Toyota has shortlisted two agencies to pitch for the pan-European launch of a new car aimed at drivers aged between 18 and 35. It would compete against the Mini Cooper and DaimlerChrysler's Smart Car Car and is intended to replicate the success...

HOTLINE: EHS Brann appoints managing director.
January 9, 2004... EHS Brann has appointed Matt Atkinson, the head of integration at Saatchi & Saatchi and the former Interfocus chief executive, as its managing director. He starts next week and replaces Mike Horne who left in September.

HOTLINE: Promotions to the board of RAB.
January 9, 2004... Mark Barber, Peter Cory and Michael O'Brien have been promoted to the board of the Radio Advertising Bureau. Barber becomes the client services director (advertisers), Cory takes the position of media planning director and O'Brien becomes the...

HOTLINE: The Times rolls out publication of its tabloid edition.
January 9, 2004... The Times is rolling out publication of its tabloid edition across five UK regions following its initial launch in London. From Monday 12 January, it will be available in the Carlton, Anglia, Meridian, Central and Granada areas.

HOTLINE: Winkreative appoints chief executive.
January 9, 2004... Winkreative, the creative agency set up by the founder of Wallpaper, Tyler Brule, has appointed Jerry Fielder, the former chairman of Leagas Delaney, to the position of chief executive.

HOTLINE: Churchill Insurance appoints MediaCom.
January 9, 2004... Churchill Insurance has appointed MediaCom to handle its pounds 12 million media planning and buying account. It was previously with Carat but moved after MediaCom's client, RBS, bought Churchill.

HOTLINE: Jeremy Bullmore to be preseident of the MRS.
January 9, 2004... Jeremy Bullmore, the former chairman of J. Walter Thompson, will be the president of the Market Research Society from the spring. He takes over from Professor Michael Thomas, who has held the role since 1999. Bullmore retains his role as a...

HOTLINE: Persimmon Homes talks to agencies.
January 9, 2004... Persimmon Homes, the UK's largest house builder, whose divisions include Beazer and Charles Church, is talking to agencies about the future of its integrated account. The business has been held by the Brahm agency in Leeds for the past four...

HOTLINE: Rocket wins media account for Perfetti Van Melle.
January 9, 2004... Rocket has won the media account for Perfetti Van Melle, the confectionery company behind brands including Fruit-tella and Mentos. The company is planning a relaunch of the Fruit-tella brand.

HOTLINE: Fallon poaches art director from Mother.
January 9, 2004... Fallon has poached the art director Juan Cabral from Mother. The Argentine, who launched his career at Agulla & Baccetti, joins the agency after three years at Mother, where he worked on the Orange and Fray Bentos accounts.

HOTLINE: Billington Cartmell appointed by Vodafone.
January 9, 2004... Billington Cartmell has been appointed by Vodafone to handle a direct mail drive to 100,000 Manchester United fans, to support the mobile phone giant's sponsorship of the football club.

HOTLINE: Al Young makes his first hirings.
January 9, 2004... Al Young has made his first hirings since his appointment as the creative director of Banks Hoggins O'Shea/FCB, signing the copywriter Lee Boulton and his art director Stephen Yorke. As a placement team at Wieden & Kennedy, the pair produced a...

HOTLINE: IPC Media relaunches its TV & Satellite Week title.
January 9, 2004... IPC Media is relaunching its TV & Satellite Week title. The magazine is adding 12 pages and has redesigned its listings section. The relaunch is backed by pounds 350,000 of marketing support.

Bayfield joins Heresy in creative role.
January 9, 2004... Chas Bayfield, best known as one of the key figures behind the award-winning 'St George' commercial for Blackcurrant Tango, is taking a senior creative role at Chime's newly enlarged Heresy subsidiary. He will work across the range of...

TBWA London creates first TV ads for Cahoot.
January 9, 2004... TBWA\London has created its first work for the Abbey-owned internet bank Cahoot. It is led by a TV campaign featuring a pair of policemen who foolishly handcuff themselves together while trying to apprehend a crook. The campaign aims...

Agency Insight signs new deal with Jones Lundin Beals and R3.
January 9, 2004... Agency Insight, the agency search consultancy, is seeking to broaden its appeal to global clients via alliances with similar operations in the US and the Asia-Pacific region. Under a newly signed deal, the company becomes the exclusive...

Hooper Galton lands Virgin Radio account.
January 9, 2004... Virgin Radio has appointed Hooper Galton to handle its creative work as it rebuilds its profile. The agency has already produced a 96-sheet poster campaign running across London to promote the station's flagship Pete and Geoff Breakfast...

WTCS hires D'Arcy's Taylor to head new business and client services.
January 9, 2004... Walsh Trott Chick Smith has hired the former D'Arcy client services director Daniel Taylor as its managing partner to head its new-business and client services operations. Taylor has been working at the agency on a consultancy basis since...

Burnett apes action film scenes in Heinz Weight Watchers ads.
January 9, 2004... Dieters who appear to be gorging on fat-laden foods such as chocolate, a marshmallow dessert and chips feature in Leo Burnett's first TV campaign for the Heinz Weight Watchers brand. The campaign, called 'Noooooooo!', is a spoof of...

Ofcom reveals tough information policies for judging mergers.
January 9, 2004... The communications regulator Ofcom has announced exactly what information it will require in order to judge the public interest issues arising from media mergers, in guidelines published this week. The information is more comprehensive than...

WCRS unveils BMW xDrive campaign.
January 9, 2004... WCRS has created a national press and poster campaign to launch the BMW X5 luxury four-wheel drive. The campaign positions the new-look X5, which competes against marques such as the Lexus RX300 and the Mercedes M-Class, as a vehicle with...

Bupa adapts cartoon characters for TV ads.
January 9, 2004... The private healthcare giant Bupa has adapted the cartoon stars of its press campaign for television, as it attempts to present a warmer image to consumers. Created by WCRS, the television ads place the animated characters in comic...

Rise appoints Wigram for planning skills.
January 9, 2004... Rise Communications, the communications planning agency, has appointed John Wigram as its third partner. Wigram joins the agency from Leo Burnett's direct marketing arm Arc, where he was the head of planning. Rise, founded last year by...

Hachette Filipacchi hires Lewis to help restore flagging fortunes of B.
January 9, 2004... Hachette Filipacchi has strengthened its management team with the appointment of Rita Lewis. Lewis, a former IPC and Emap director, takes the role of publishing director of Hachette's Red and B titles. A key task for Lewis, who will...

MindShare network faces dollars 375m review of AmEx media task.
January 9, 2004... WPP has been dealt a blow with the news that American Express has called a review of its global dollars 375 million media account, currently held by MindShare. WPP's MindShare network has handled the business since its formation in 1997....

Clarification.
January 9, 2004... In Campaign's Book of Lists, the top ten most written-about ads was based on the Ads That Make News survey produced by Propeller Communications and Durrants Media Monitoring in association with Brand Republic.

TBWA Edinburgh hires ex-Faulds duo.
January 9, 2004... TBWA has appointed Steve Mawhinney and Pete Bastiman, the former creative heads of the now-defunct Faulds Advertising, as the creative directors of its Edinburgh office. As part of the senior management restructure, Neil Ireland, a former...

DLKW uses hug theme in debut Cup A Soup ad.
January 9, 2004... Delaney Lund Knox Warren & Partners has unveiled its first work for Batchelors with a national TV campaign that features Cup A Soup drinkers receiving a big hug from a pair of blue furry arms. The ad, called 'airport', is part of an...

BBH highlights new KFC promotion with fresh TV executions.
January 9, 2004... KFC is promoting its latest offer with a television campaign through Bartle Bogle Hegarty. The ads, titled 'satisfied', break on 14 January and offer a bargain bucket of six pieces of chicken, four portions of fries and a bottle of Tango...

CHI positions Typhoo as tea to wake up to in TV ad drive.
January 9, 2004... Typhoo Tea is aiming to position itself as the drink tea lovers reach for first thing in the morning with a humorous TV campaign to demonstrate its wake-up powers. The ads, through Clemmow Hornby Inge, break on 12 January and will run...

Lowe pair quit shop after three months to join Karmarama.
January 9, 2004... The communications agency Karmarama is continuing its expansion by hiring the creative pair Matt James and Vic Polkinhorne from Lowe. Their appointment follows a period of growth for the agency, which was set up three years ago by the St...

MEDIA: ZEITGEIST - Whitbread Book of the Year prize wafts fresh air into the unventilated literary arena.
January 9, 2004... The Whitbread Prize may not be the most prestigious literary award, nor the biggest in crude cash terms (the overall winner gets pounds 25,000 and the Man Booker leapfrogged it to pounds 50,000 a couple of years back) but it's certainly the...

MEDIA FORUM: What are the omens for media in 2004?
January 9, 2004... Is it the end of the downturn, or are the industry's runes readers just making it all up? Alasdair Reid investigates. What's in store for 2004? Surely the very least we can expect is an end to all the gloom and doom that's been dogging the...

MEDIA: BEHIND THE HYPE - Olive and Delicious bring a new flavour to market.
January 9, 2004... A brace of glossy food titles are tempting advertisers to buy space, Ian Darby writes. After a gluttonous Christmas spent gorging on pork, stuffing, turkey, beef and cheese, it's refreshing to see the cover of February's Delicious...

MEDIA PERSPECTIVE: The regulator with the lighter touch - say hello to Ofcom.
January 9, 2004... It's hard to understand the motivation of the people who run a regulator. Like being a football referee or policeman, it seems a futile, frustrating task alleviated only by the odd moment of public power. But this view may have to be...

MEDIA HEADLINER: Time and markets will tell for Capital's real turnaround guy.
January 9, 2004... 95.8 Capital FM's new chief has already won over radio buyers, Alasdair Reid says. It couldn't happen to a nicer guy, and let's hope that it doesn't, but Keith Pringle might be in one of those terribly unfair damned-if-you-do situations....

CLOSE-UP: NEWSMAKER - Creative credence drives the man behind 118 118.
January 9, 2004... For Chris Moss, life is short and every second is a new opportunity. Chris Moss won't ever forget the moment he pulled his car into a layby to kiss his wife-to-be for the first time. 'I remember thinking 'I have to do this',' he recalls....

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
January 9, 2004... Q: A friend who produces big-budget films tells me it is extremely difficult to sell a truly original idea to a studio. He says they like to have reference points and prefer an idea that is already 'out there', such as a book or true-life...

CLOSE-UP: WHERE ARE THEY NOW? - Controversial ex-adman tries new role as cancer crusader.
January 9, 2004... Chris Woollams' daughter is the catalyst behind his quest for a cure for cancer. Chris Woollams is on a mission. Yes, he made a killing in advertising and is now a tax exile living in Barbados, with a house in Thailand, one in the South of...

WORLD: STUART ELLIOTT IN AMERICA.
January 9, 2004... Could it be, at long last, 2004? That wonderful year that Sir Martin Sorrell has promised for so long would bring the climbing out of the bath? (Now that's an image to savour: Sir Martin, covered with bubbles, emerging from a tub...

WORLD: ANALYSIS - Analysts see new world order if Asia fulfils growth potential.
January 9, 2004... With China leading the way, 2004 could herald market change, Lucy Aitken writes. To anyone who didn't spend 2003 snoozing under a stone, there was no mistaking that China has officially become the world's most exciting country. A report by...

WORLD: MEDIA ANALYSIS - Wolff makes bid to run with the hare and the hounds.
January 9, 2004... Wolff targets media owners in his book, as he tries to be one himself. There's no-one busier in US media right now than Michael Wolff. The magazine columnist is bidding to buy New York magazine with the Interpublic Group's Donny...

WORLD: MEDIUM OF THE WEEK - Animax brings 24-hour anime across Asia region.
January 9, 2004... Animax Asia aims to appeal to people of all ages, not just children, Jo Bowman writes. Japanese animation fans will soon get a fix of their favourite programmes around the clock, with the launch this month of Animax Asia, the region's...

WORLD: GALLERY.
January 9, 2004... Krass Optik - Scholz & Friends Germany In this campaign, a glasses brand eschews the traditional means of making glasses seem cool, showing them off on a pouting model, and instead tries something different. The three spots show a teapot, a...

WORLD: MY PORTFOLIO - Michel Tikhomiroff.
January 9, 2004... Michel Tikhomiroff is one of Brazilian advertising's young rising stars. At 29 years old, he has directed several award-winning television ads and has also started his first feature film. Tikhomiroff was born in Rio de Janeiro, but has...

EDITORIAL: Mother win shows meritocracy rules.
January 9, 2004... A new year and still Britain's ad industry struggles to understand the implications of last year's most astonishing pitch result - the decision by Boots to put its pounds 90 million integrated account into a consortium led by Mother. Not since...

EDITORIAL: Agencies damned by tobacco insights.
January 9, 2004... Unethical; cynical; damning. Just some of the comments levelled at agencies forced to hand over paperwork prepared for tobacco clients to a Commons committee. 'Lambert & Butler smokers are pretty downmarket. Anything too clever will go over...

PERSPECTIVE: Howard's rhetoric was well timed and well judged.
January 9, 2004... Late last year I wrote about a lunch held for Campaign journalists, at which an agency boss stood up and showed, by way of an end-of-year summary, a reel of superb commercials by other agencies. My mocking column provoked a stronger...

OPINION: BEALE ON ... FORD FOCUS EDGE.
January 9, 2004... You used to know where you were with car ads - smell the testosterone in every frame, feel the sticky leather, the breath-sucking power of acceleration, the exhilaration of the open road and ignore the identikit marque flagged at the end. ...

THE FOURTH MAN: Channel 4's Mark Thompson reveals his programme plans and how he thinks the channel will fare as an independent sales house.
January 9, 2004... The life-size cardboard cut-out of Richard and Judy on Mark Thompson's wall injects a shot of colour into the donnish Channel 4 chief executive's otherwise pretty spartan office. It also, perhaps, represents a two-fingered salute to those...

PRIVATE VIEW: Gerry Moira, the chairman at Publicis.
January 9, 2004... They say that creativity is like sex: the longer you go without it, the tetchier, more irritable and crankier you become. Well, I've been sitting in the chairman's, er... chair for about six months now and I'm ready to kill. And not in a nice...

DIARY: Barnardo's work bugs the BPCA by featuring an incongruous insect.
January 9, 2004... Barnardo's really has gone too far this time. Not content with having its arse slapped by the Advertising Standards Authority for its latest no-holds-barred ad campaign, the charity has fallen foul of the British Pest Control Association. ...

DIARY: Circus can still cut it - as BPMA sword proves.
January 9, 2004... Is there no end in sight to the stellar career of Philip Circus? Last year, we showed the IPA's former legal affairs director as the new mayor of Reigate and Banstead. Since then, the glittering prizes have continued to roll in, the...

DIARY: Rogue producer pans services after WC ride.
January 9, 2004... Oh dear, what can the matter be? A Rogue Films producer stuck in a travelling lavatory, that's what. We will spare the blushes (or should that be flushes?) of the lady in question - suffice it to say her unfortunate predicament happened as...

DIARY: ITV refuses to take bite from hand that feeds.
January 9, 2004... The creation of the new ITV has led to the biggest cull of dinosaurs since a meteorite hit the Earth at some time during the Pleistocene, and about time too. But, given their performance at Unilever's media controller Edwin Sharpe's annual...

DIARY: Future Lowe big dicks have to set sights high.
January 9, 2004... Farewell then to the 'milk round' system of agency graduate recruitment. So 90s. Welcome instead to the pissing contest. For this novel new selection process, we're indebted to Lowe. As you may have seen, the agency, which has been...

DIARY: You must remember.
January 9, 2004... Congratulations to Tracey Cooper of Blink who won the last competition. The answers were: 1. Marks & Spencer; 2. Pizza Hut; 3. Sainsbury's. The theme was Pop Idol. This week, we want you to identify the ads and the theme. Fax your answers...

DIARY: Pick of the week - Leith/Carling Extra Cold.
January 9, 2004... Unlike Gerry Moria (Private View, p24), Lucy Aitken titters at Leith's latest TV work for Carling Extra Cold: 'A consistent follow-up to the posters - you think a man's supporting his wife during labour, but when the camera pans out the only...

DIARY: Turkey of the week - Leith London/Options.
January 9, 2004... Ian Darby doesn't get a warm glow from Leith London's ad for Options: 'A sad shot at knowing cleverness. The female character has two wishes to choose from - a bevy of hunks or a cup of Options. But the hunks are only in her head so she goes...

Neil Christie to lead W&K in London.
January 16, 2004... Wieden & Kennedy London has poached Euro RSCG London's marketing director, Neil Christie, to be its new managing director. Christie had been widely tipped for the role because of a previous freelance stint at Wieden & Kennedy in 2001 when...

Lowe back on alert as Braun prepares pounds 40m global review.
January 16, 2004... The pounds 40 million global Braun account is being reviewed out of the Lowe agency in London after what is believed to have been a last-minute volte-face by the boss of the Gillette-owned electric shaver brand. Lowe senior managers are...

Gerry Moira quits Publicis to go solo.
January 16, 2004... Gerry Moira, the chairman of Publicis and its former creative chief, is quitting the agency to resume his role as a copywriter. Having ceded creative command of the UK's fifth-largest shop to Nik Studzinski last summer, Moira said that he...

Omnicom nets Hall & Partners following 18-month courtship.
January 16, 2004... Hall & Partners, one of the UK's most admired advertising research companies, has been acquired by Omnicom in a deal that will allow it to continue operating as an independent operation. The company, which was sold for an undisclosed sum,...

SC Johnson calls pounds 200m media review.(Brief Article)
January 16, 2004... SC Johnson, the cleaning products company, is conducting a global review of its pounds 200 million media planning and buying account. Its roster agencies ZenithOptimedia, Initiative Media and Universal McCann will compete for the business....

Euro RSCG rebrands and consigns Wnek and Gosper to a bin.
January 16, 2004... Euro RSCG Worldwide has ditched the Wnek Gosper branding from its London office and is being renamed Euro RSCG London. Partners BDDH, which merged with Euro last year, is also losing its branding in the new name. The decision calls time on...

Barr to retire from DDB after 31 years.(Ross Barr, joint chief executive of DDB London, to retire)(Brief Article)
January 16, 2004... Ross Barr, the joint chief executive of DDB London, is to retire from the agency after 31 years. Barr, 55, who joined the then Boase Massimi Pollitt in 1972, is planning to pursue personal interests. Barr said: 'After 31 years with...