Campaign articles from January 2001, page 3

Campaign archives from January 2001

WCRS unveils 1m [pounds sterling] Workthing TV execution.
January 12, 2001... WCRS has unveiled a 1 million [pounds sterling] national television campaign for Workthing, the Guardian Media Group's online recruitment site. The TV work attempts to build on Workthing's previous campaign, launched in September, which...

Circus launches multimedia campaign for Abbey National's Inscape.
January 12, 2001... Circus has unveiled its first multimedia campaign for Abbey National's wealth management service, Inscape. The ads are targeting the four million people in the UK with at least 50,000 [pounds sterling] to invest and will break this week....

Rainey Kelly creates Navy campaign.
January 12, 2001... Rainey Kelly Campbell Roalfe/Y&R has cast Amanda Donahoe to front a new multimedia campaign for the Royal Navy. The ads break on national television on 15 January. The TV spots aim to highlight the importance of teamwork to success. ...

Steve Wreyford quits TBWA to take on MD position at Da Costa.
January 12, 2001... Steve Wreyford, one of TBWA\London's most senior managers on the NatWest account, has quit the agency. He joins Da Costa & Co as managing director, replacing Nick Sennett, who left to become European regional director for the San...

Bartle Bogle Hegarty unveils Johnnie Walker TV work.(Brief Article)
January 12, 2001... Roberto Baggio, the Italian international footballer, has been signed up to relive his infamous 1994 World Cup penalty miss in a new global TV campaign for Johnnie Walker, the world's biggest selling whisky. The film, produced by Bartle...

Burkitt DDB produces idents for T&T launch.
January 12, 2001... Burkitt DDB has turned four T&T soft drink cans into celebrities to promote the launch of the drinks range in its sponsorship of the new ITV programme Popstars. The campaign features the four T&T drinks cans, with names like Jazzberry...

ASA rebukes French Connection over logo.
January 12, 2001... French Connection UK has once again been ticked off by advertising watchdogs over the use of its fcuk trademark. They have told the company that it overstepped the mark when it advertised the opening of a new London store as the "world's...

Garry Walton to take legal action against Earl Palmer Brown.
January 12, 2001... The creative director Garry Walton is taking action in the High Court against the US owners of the London agency he helped them buy. Walton, who has issued a writ alleging constructive dismissal against Earl Palmer Brown, cites...

BBJ out as Zenith nets Hachette's partworks account without pitch.
January 12, 2001... Zenith Media has swiped Hachette's UK partworks account from BBJ without a pitch, with the relationship possibly extending outside the UK. The account, worth 1 million [pounds sterling] last year, is set for new launches and will spend...

Baker takes DoubleClick director position.
January 12, 2001... Adrian Baker is replacing Eric Stein as the managing director of one of the UK's leading online advertising networks, DoubleClick UK. Baker, previously the managing director of Carat Direct and Carat Interactive before moving to Freedom...

Clickmusic adds sales house to web offering.
January 12, 2001... Clickmusic, the independent music content search engine, is launching a separately branded online sales house called Sonic Advertising. Sonic will aim to provide specialist assistance for music and entertainment websites. The development...

AllAdvantage set to announce staff cuts and office closures.
January 12, 2001... AllAdvantage.com, the pay-to-surf online advertising company, has been hit by further staff redundancies and is closing some of its European operations. The company is also changing its business model and will now focus on...

The Mill branches out into digital with Interactive Lab.(Brief Article)
January 12, 2001... The post-production company The Mill is expanding into new media with the creation of an interactive division that will focus on digital advertising and entertainment. Advertising agencies will be able to use the Mill Interactive Lab to...

campaign-i.
January 12, 2001... Advertising.com, the US ad sales company, is cutting its workforce by a quarter in order to strengthen its business position. The company launched in the UK late last year but, according to reports, its European operations will not be...

Dotcom weekly awareness survey.
January 12, 2001... Rank Site Agency/Media 1 BT Internet AMV BBDO/Zenith Media 2 BBC Online Leagas Delaney/New PHD 3 Freeserve M&C Saatchi/Walker Media 4 Yahoo! HHCL & Partners/Optimedia...

Data collection using video messaging.
January 12, 2001... Using video kiosks, iballs gathers data on potential customers for its clients Iballs is a UK-based new-media company that is targeting events to reach potential customers for its clients. It is a new outdoor media that makes use of new...

In the new year, the digital world needs a new perspective.
January 12, 2001... "Branding in the digital landscape." Believe it or not, this was my most frequently heard phrase at any new-media lunch or party last year. A close second was -- bullshit bouncers at the ready -- "To a large extent, it's all just guess work,...

Will this year see the collapse of all but the fittest agencies?
January 12, 2001... The failure of a number of dotcoms has led to some disquiet, Alasdair Reid says According to a report last week by webmergers.com, there were 210 dotcom failures in 2000. It's worth reflecting on that figure. The initial temptation is to...

web watch: news sites.
January 12, 2001... Latest monthly, page ...

private surf.
January 12, 2001... WCRS's creative director, Leon Jaume, experiments with online music composition at the Swedish website fjallfil.com. Given that the web caters for every foible going -- and Lord knows, I have foibles -- you may find it perverse that my...

What does 2001 have in store for the media world?
January 12, 2001... Crystal ball time once again. What kind of year is it going to be in the media world? One thing's for sure, it will involve a lot less hype and a lot more hard graft. Won't it, Alasdair Reid asks? For those of us who have a taste for...

NME/MELODY MAKER: AN EXPERT'S VIEW.
January 12, 2001... Tim McCloskey reviews the first issue of the merger between IPC's NME and Melody Maker When most publishers close titles they usually try to push as many readers as possible to a sister magazine. IPC is no exception. Melody Maker's...

MEDIA CHOICE.
January 12, 2001... Deborah Bonello, Campaign's new-media editor, picks Reebok's latest incarnation on the internet. "On the rare occasion I found myself on the Freeserve Sports homepage, I encountered the Reebok `belly' from the TV execution bounding...

Brien set to exploit his media skills for Starcom MediaVest.
January 12, 2001... A change of country and a new position are not fazing Nick Brien. Compared with that other high-profile slide of ad man into media waters (Ben Langdon cuts a rather more intriguing figure as head of Universal McCann Europe), Nick Brien's...

It's time for media, agencies to stand out from the crowd.
January 12, 2001... It's the start of a new year and I suppose I should be peppering this column with keen insights and knowing percepts predicting what 2001 has in store. I could forecast that there'll be more dotcom bereavements, that UK media agencies...

BMP picks up the branding baton for The Guardian.
January 12, 2001... Alan Rusbridger plans to refresh his paper's image, Francesca Newland writes Media owners, and newspapers in particular, have long had a reputation of being particularly stinky clients with a penchant for regular, often unprovoked,...

ON THE CAMPAIGN COUCH ... WITH JB.
January 12, 2001... Q I work on a brilliant drinks account and the agency has produced a wealth of great ads, but the client has rejected them all and wants a bottle shot with a large logo. Meanwhile he has hired a desip company and is accepting everything they...

AMV and Saatchis prepare to meet over Guinness.
January 12, 2001... With a new roster, Guinness is catering to its contrasting global appeal. For millions of British TV viewers, Guinness is personified by the surfers -- men as obsessed with pitting themselves against the forces of nature as Captain Ahab...

Sound decision as Guinness hires two.
January 12, 2001... If a week is a long time in politics, in advertising it can be an eternity. You want proof? Just ask Jon Potter, the Guinness global brands director. This is Potter quoted in his company's press release issued all of six weeks ago...

Industry awaits effect of US slowdown.
January 12, 2001... The surprise decision of the US Federal Reserve to trim interest rates by half a per cent turned US advertising executives as pleased as they had been downcast before the reduction. But shares in giant groups such as WPP, Interpublic and...

LETTERS.
January 12, 2001... BOOK OF LISTS Attacking Ben Langdon professionally should not be deemed funny I would not normally write this type of letter, because sycophancy is not my style. However, I feel an issue is at stake here that demands a fair hearing....

Mills on ... the Halifax.
January 12, 2001... Two things always make me nervous. One, agencies and clients who buy press ads trailing their latest TV commercial. The reality rarely matches the hype. Two, clients who make a big thing about putting their staff in ads. The Nationwide's...

Stuart Elliott in America.
January 12, 2001... The last time Madison Avenue really worried about how severely the weakness of the American economy would affect clients' spending plans, George Bush was president. One decade and one Bush later, the advertising industry is confronting...

TOP PERFORMERS OF 2000.
January 12, 2001... Lowe Lintas won Agency of the Year for its strong business and even stronger creative record. Skoda's rebirth as a desirable brand earned it the Campaign award while Advertiser went to Heinz for its bid to produce a higher standard of work....

PRIVATE VIEW.
January 12, 2001... New year resolutions for all creatives. I will not produce yet another idea where people are dressed up in silly costumes. I will not always rely on Traktor to make my average ideas cool. I will not churn out Trigger Happy TV...

Masters of Spin.
January 12, 2001... So here we are, into a new year, and it's time to wipe the slate clean, but it seems that the Old Boys network is still very much alive and well, and will be coming to a magazine near you soon. When Marketing asked several industry big...

Beckham sporting a Man City shirt? Once in a Blue Moon, HHCL.
January 12, 2001... Guerrilla marketing was taken off the street and on to the battlefield this Christmas when HHCL & Partners decided to drum up a little Mancunian passion for one of its clients, the sporty website company 365 Corporation. The agency...

Would the creators of the Peugeot `dog' spot please step forward?
January 12, 2001... It's heart-warming to witness creatives taking pride in their work. All those hours of blood, rants, analysis and tears are made worthwhile when they see their names attached to a masterpiece of persuasive communication. But it appears...

Absolut Island frozen out of the Book of Lists.
January 12, 2001... We owe an apology over Campaign's Christmas bumper special issue, the Book of Lists. No, we are not going to declare AOL's "Connie" to be a masterpiece. We owe an apology to Jim Seath and Andy Booth, a junior creative team at...

Pick of the week.
January 12, 2001... Camilla Palmer likes at Saatchi & Saatchi' s Carlsberg holiday spot: "At first, I wasn't quite sure what the point was, but as soon as I saw the lads' fantasy builders' bottom girl and her hod-carrying cronies, I laughed out loud. The...

Turkey of the Week.
January 12, 2001... Despite conflicting opinions in the Campaign office, Rebecca Beer chooses the new Halifax spot by Delaney Lund Knox Warren as this week's offender: "What on earth were they thinking when they agreed to air this rather aptly titled `X-Bomb'...

Bumbags, reinvented.
January 12, 2001... OK, here's one for our male readers who still didn't manage to pull at all those Christmas parties. The helpful souls at FHM in Holland came up with this gem of a sex aid. Yup, a lovely plastic carrier bag emblazoned with nauseating pictures...