Campaign articles from February 2011

Campaign archives from February 2011

Govt in talks over Big Society airtime.(Brief article)
February 25, 2011... Commercial broadcasters asked to contribute a daily 'Community Minute' as part of David Cameron's social initiative. As part of David Cameron's Big Society initiative, the Government is asking the commercial terrestrial TV broadcasters to...

... As brands sign up to placement deals.(Electronic Arts Ltd.)(Brief article)
February 25, 2011... Electronic Arts is expected to be among the first advertisers to run product placement on British TV when it becomes possible from Monday. The video games company is believed to have brokered a deal to pay for a strong presence during Premier...

Agencies line up for Aston Martin brief.(Aston Martin Lagonda Ltd.)(Brief article)
February 25, 2011... Aston Martin, the senior ad executive's car marque of choice, is looking for an agency to head its integrated advertising roster. A number of agencies are understood to be in the process of pitching for the business. The successful shop will...

HomeForm kicks off pounds 12m advertising pitch.(Brief article)
February 25, 2011... HomeForm Group, the parent company of Moben Kitchens and Dolphin Bathrooms, is holding a review of its pounds 12 million advertising account. The company has shortlisted four agencies to vie for the business, with a pitch process due to take...

Food giant in hunt for digital agency.(Associated British Foods PLC)(Brief article)
February 25, 2011... Associated British Foods, the food giant that owns brands including Kingsmill, Ryvita and Twinings, is holding a review of its digital advertising roster. The company has appointed ISBA to handle the process, and a number of agencies took...

Editor's Perspective: PHD's 'accidental' viral looks bad for agencies.
February 25, 2011... It felt good not to be working at the media network PHD this week. Several of its employees found themselves moderating the vitriol posted online after a self-publicising film it created became the viral version of Marmite laced with...

Alberts embraces crowdsource role.(David Alberts joins MoFilm )(Brief article)
February 25, 2011... Former Grey London ECD joins MoFilm as creative officer. David Alberts, the former chairman and executive creative director of Grey London, has joined the crowdsourcing company MoFilm as its first chief creative officer. Alberts, who left...

Playgirl reveals plans to launch UK version.(Brief article)
February 25, 2011... Playgirl, the US adult magazine established in the 70s as a feminist reaction to Playboy, is launching in the UK. The British version is being positioned as a monthly 'somewhere between Company and Cosmopolitan', a Playgirl spokesman said. It...

PAA snares Wickes digital and DM task.(Partners Andrews Aldridge)(Wickes Building Supplies)(Brief article)
February 25, 2011... Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account. The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house. The...

RKCR/Y&R beats Publicis to pounds 35 million Dreams account.(Rainey Kelly Campbell Roalfe/Y and R)(Brief article)
February 25, 2011... Dreams, the UK bed retailer, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its pounds 35 million advertising account as it bids to raise creative standards. The agency won the business following a pitch against Publicis London....

Roberts leaves CHI for Leagas Delaney.(Nigel Roberts)(Brief article)
February 25, 2011... Nigel Roberts, the CHI & Partners creative director and partner, is leaving the agency to join Leagas Delaney as the creative director of its London agency. Roberts is returning to the agency where he made his name at the end of the 90s...

Science Museum in hunt for agency.(Brief article)
February 25, 2011... London's Science Museum is searching for an agency to create a new campaign to boost visitor numbers. The museum has invited a number of shops to pitch for its advertising account. The appointed agency will develop an integrated campaign...

Digby takes Global Radio consultancy role.(Gary Digby)(Brief article)
February 25, 2011... Gary Digby, the former ITV commercial director who left ITV as part of a restructure last month, has resurfaced at the commercial radio group and Capital FM owner Global Radio as a consultant. Mike Gordon, the managing director, commercial,...

Greenpeace Rainbow Warrior.(http://anewwarrior.greenpeace.org)(Brief article)
February 25, 2011... Greenpeace International has launched a website created by DDB Paris, where supporters of the charity can purchase a piece of the new Rainbow Warrior. A 3D design on the website (http://anewwarrior.greenpeace.org) allows visitors to explore...

Cravendale - Cats with thumbs.(Cravendale Foods)(Wieden and Kennedy London)(Brief article)
February 25, 2011... Cravendale is launching an integrated campaign in a break from its previous work which featured plastic cow, cyclist and chicken figurines. Created by Wieden & Kennedy, it is the first phase of the brand's pounds 12 million 'The milk...

History Channel - Mud Men.(Karmarama created campaign for new series Mud Men )(Brief article)
February 25, 2011... Karmarama has created a print, online and outdoor campaign to promote the new series of Mud Men on the History Channel, which features Capital Radio's Johnny Vaughan and 'mudlarker' Steve Brooker. Robin Temple and Tom Woodington were...

Wiltshire Farm in hunt for ad agency.(Wiltshire Farm Foods)(advertising)(Brief article)
February 25, 2011... Wiltshire Farm Foods, the frozen meals delivery business, is looking for an agency to handle its advertising account. The company has hired the AAR to oversee the search and a number of agencies have already been contacted with a request for...

Inferno beats three to Electrolux brief.(Brief article)
February 25, 2011... Electrolux, the Swedish household appliances manufacturer, has hired Inferno to handle its pan-European retail creative account. Inferno won a competitive pitch against TBWA, Publicis and DDB that was led out of Electrolux's headquarters in...

Gordon-Rogers joins W&K as interactive creative director.
February 25, 2011... Wieden & Kennedy has hired the former Agency Republic executive creative director Gavin Gordon-Rogers as an interactive creative director. Gordon-Rogers will report to his fellow interactive creative director, Andy Cameron, and the...

Leo Burnett's Atelier nets Dorchester account.(Dorchester Collection)(Brief article)
February 25, 2011... Dorchester Collection, the luxury hotel group, has appointed Leo Burnett Group to handle its advertising account. Leo Burnett's luxury division, Atelier, will work on the business after a four-way pitch against undisclosed agencies. ...

Nokia N8 - Blackpool.
February 25, 2011... Nokia, the Finnish telecommunications giant, has launched a television campaign for its new N8 smartphone. The ad features Gary Waite, a blind photographer, taking pictures in Blackpool using the smartphone. The film follows him as he takes...

Office for National Statistics - Paper world.(Brief article)
February 25, 2011... The Office for National Statistics has launched it first TV ad campaign for the census to encourage households to complete the 2011 questionnaire. It builds on the census' purple logo and features a purple origami bus, football equipment and...

Pretty Polly - Hunt for Legs 11.(Beattie McGuinness Bungay)(Brief article)
February 25, 2011... Pretty Polly, the tights manufacturer, has launched a campaign by Beattie McGuinness Bungay to find 'Pretty Polly's Legs of 2011'. The work centres on a Pretty Polly pop-up shop in Knightsbridge that aims to track down 'the year's most...

FedEx appoints GyroHSR to integrated Euro ad account.(advertising)(Brief article)
February 25, 2011... FedEx, the global courier service, has appointed GyroHSR to handle its pan-European integrated account. GyroHSR won the business following a competitive pitch that began last October. Wunderman has previously worked with FedEx on its UK...

The7stars scoops Warren Evans task.(Brief article)
February 25, 2011... Warren Evans, the handmade wooden bed and furniture retailer, has appointed the7stars to handle its pounds 1.5 million media planning and buying account. The London-based furniture company has previously handled its media in-house, but is now...

Maxus hires Miller for new digital role.(Kirsten Miller)(Brief article)
February 25, 2011... The WPP media agency Maxus has appointed Kirsten Miller to the newly created role of digital client director. Miller, who joins from Starcom where she was the digital director, previously worked at i-level as the client director on Orange. ...

WCRS&Co takes on Kerrygold digital duties.(The Kerrygold Company Ltd.)(Brief article)
February 25, 2011... WCRS&Co has been appointed by Kerrygold, the Irish butter brand, to oversee its digital advertising account. The agency, which handles Kerrygold's advertising business, picked up the additional duties following a pitch against undisclosed...

T-Mobile and Orange - Posters.
February 25, 2011... Saatchi & Saatchi and Fallon have launched a campaign for T-Mobile and Orange to promote the fact that customers can use both networks' signals. A TV ad follows an outdoor campaign launched last year, and features adjacent billboards with...

Lexus - Quiet revolution.(CHI & Partners Ltd. created campaign for Lexus CT 200h model )(Brief article)
February 25, 2011... CHI & Partners has created a campaign for the Lexus CT 200h model featuring its newly appointed brand ambassador Kylie Minogue. The soundtrack to the ad features famous drummers including Pauli Stanley McKenzie from Gorillaz, ex-Smiths...

VW - Car configurator iPhone app.(Volkswagen AG)(Brief article)
February 25, 2011... DDB UK has launched the first product from its innovation arm Tribal Spark. The car configurator iPhone app for Volkswagen allows users to design their dream car from a selection of more than 90 million different VW model options. Chris...

The Week: Advertising News - Review considers COI options.(United Kingdom. Cabinet Office)(Brief article)
February 25, 2011... A radical centralisation of the marketing function across the Government and its executive agencies is being considered in the Cabinet Office's communications review. Centralisation would involve moving marketers out of individual government...

The Week: Advertising News - Pizza Hut TV ads target teens.
February 25, 2011... Pizza Hut Delivery is launching a tongue-in-cheek TV campaign that targets a younger audience. The 11-month campaign broke this week as part of a partnership between Pizza Hut Delivery and Channel 4, which was brokered by Starcom. The ad was...

The Week: Advertising News - KFC to introduce new slogan.(Kentucky Fried Chicken Ltd.)(Brief article)
February 25, 2011... Kentucky Fried Chicken is to replace its 50-year-old 'finger lickin' good' slogan with 'so good', as it introduces a healthier focus, which will include displaying calories alongside prices on menus. The new slogan will appear in ads, through...

The Week: Advertising News - Lions names jury presidents.(Cannes Lions International Advertising Festival)(Maria Luisa Francoli Plaza and Keith Rose )(Brief article)
February 25, 2011... The Cannes Lions International Advertising Festival has filled its two final jury president positions, appointing Maria Luisa Francoli Plaza as the Media Lions jury president and Keith Rose to head the Film Craft category. Plaza has been the...

The Week: Advertising News - Fentimans launches variant.(Sell!)(Brief article)
February 25, 2011... Fentimans, the botanically brewed drinks company, is launching an alcoholic ginger beer brand, supported by a press and online campaign, POS and in-store activity. The new brand is called Hollows Superior Alcoholic Ginger Beer. The campaign,...

The Week: Advertising News - Publicis opens new offshoot.(Publicis Groupe S.A.)(Publicis Webformance)(Brief article)
February 25, 2011... Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media. The new business will launch in France, overseen by Maxime Baffert,...

The Week: Advertising News - Grey creates Coke Zero spots.
February 25, 2011... Coca-Cola is launching a major campaign to support Coke Zero. The TV campaign for the low-calorie drink was created by Grey Copenhagen and shows a young man playing football, forgetting he is meant to be on a date. A SWAT team then appears to...

The Week: Advertising News - Warning for drinks industry.(Brief article)
February 25, 2011... The alcoholic drinks industry has been criticised again by a series of experts who warn up to 250,000 lives could be lost over the next 20 years in the UK if the Government does not introduce tougher policies to curb excessive drinking. The...

The Week: Media News - Bauer to pitch for BBC titles.(Bauer Media)(H Bauer Verlag KG)(BBC Worldwide Ltd.)(Brief article)
February 25, 2011... Bauer Media and H Bauer will unite to pitch for BBC Worldwide's commercial magazine business, sources say. The two publishers, which operate as separate sibling companies with distinct portfolios, are believed to have entered into joint talks...

The Week: Media News - IPA disapproves of CRR ruling.(Contract Rights Renewal)(Institute of Practitioners in Advertising)(United Kingdom. Parliament. House of Lords)(Brief article)
February 25, 2011... The IPA has voiced its 'disappointment' at last week's report by the House of Lords Select Committee on Communications, that sets out to abolish Contract Rights Renewal and harmonise TV advertising. The IPA said the proposal in the report to...

The Week: Media News - TMG changes digital strategy.(Telegraph Media Group)(Telegraph.co.uk)(Brief article)
February 25, 2011... Telegraph Media Group is set to announce details of a metered website in the spring, with the launch pencilled in for September. TMG is talking to several digital agencies with a brief to overhaul Telegraph.co.uk, which features editorial...

The Week: Media News - Hyundai signs deal with C4.(Channel 4 Television Co.)(Brief article)
February 25, 2011... The car marque Hyundai has signed up to sponsor Channel 4's latest primetime reality show, which has a working title of Love Thy Neighbour. The sponsorship, which rolls out with the first episode on 3 March, will run across Channel 4 and More...

The Week: Media News - Associated reveals Metro app.(Associated Newspapers Ltd.)(Brief article)
February 25, 2011... Associated Newspapers' title Metro is to launch its first universal app supplying the paper's news content on both the iPhone and the iPad. The app, sponsored by the mobile network Three, provides the newspaper's latest news and allows the...

The Week: Media News - Fifa loses World Cup case.(Federation Internationale de Football Association)(Union of European Football Associations)(Brief article)
February 25, 2011... Football fans can continue to watch key football matches on free-to-air TV after the European Court of Justice ruled against a complaint from Uefa and Fifa. The two football bodies challenged current rules that state, in the UK, the World Cup...

The Week: Juan Cabral quits Fallon to direct commercials full time.(Brief article)
February 25, 2011... Juan Cabral, Fallon's creative partner, is leaving the agency to become a full-time commercials director. Cabral will be represented by the production company MJZ and will be based in his home country of Argentina. His decision to break ties...

The Week: Quotes of the Week.(Quotation)
February 25, 2011... 'There have been tourists coming into the shop. They tend to be between 55 and 65 years old, British tourists. 'We haven't seen an increase in sales, but there have been more people in the shop. People have been coming up to the counter and...

The Week: Advertising Reviews - Dentsu scoops hotel brief.
February 25, 2011... Starwood Hotels & Resorts has appointed Dentsu London to handle the advertising account for the UK launch of its hotel brand Aloft, which is scheduled to open in London's Docklands in October. Aloft launched in 2008 and now has 50 hotels...

The Week: Advertising Reviews - RS Components hires SFW.(Stephens Francis Whitson)(Brief article)
February 25, 2011... RS Components, the global distributor of electronic components, has appointed Stephens Francis Whitson to handle its customer relationship marketing account. The agency won the account after a competitive pitch. RS Components has previously...

The Week: Advertising Reviews - Indicia lands Heineken task.(Heineken U.K. Ltd.)(Brief article)
February 25, 2011... Heineken has appointed the direct agency Indicia to improve consumer engagement through the development of a new database marketing initiative. The new investment will provide Heineken's individual brand teams with a central resource for...

The Week: People News - Patten tipped for BBC role.(Chris Patten)(BBC Trust)(Brief article)
February 25, 2011... The former Conservative MP and Governor of Hong Kong Chris Patten is expected to be confirmed as the next chairman of the BBC Trust, replacing Michael Lyons, according to reports. Patten was elevated to the House of Lords in 2005 as Baron...

The Week: People News - Millner named MAA chair.(Marketing Agencies Association)(Brief article)
February 25, 2011... The Iris founder and joint chief executive, Ian Millner, has been named as the new chairman of the Marketing Agencies Association. Millner takes on the role immediately from the outgoing chairman, Mike Spicer, as his two-year tenure comes to...

The Week: People News - Standard Life promotes exec.(Bruce Kelsall, executive)(Standard Life Assurance Co.)(Brief article)
February 25, 2011... Standard Life has promoted Bruce Kelsall to the role of group marketing director, following the decision of Simon Gulliford to step down. Gulliford, previously the group marketing and communications director at Standard Life, will remain with...

The Week: People News - Burger King cuts marketers.(Brief article)
February 25, 2011... Burger King is to cut its UK marketing team by more than 50 per cent as a result of job cuts implemented by its private equity owner 3G Capital. The marketing team has been cut from ten employees to four and will be led by the interim...

The Week: People News - Balloon Dog appoints CEO.(James Clifton)(Brief article)
February 25, 2011... Balloon Dog, the integrated agency that counts Aviva and Adnams among its clients, has promoted its managing director, James Clifton, to chief executive, as its chairman, Chris Murphy, steps down. Clifton, who has been at Balloon Dog since...

The Week: People News - Burns takes Addictive role.(Kate Burns)(Addictive Interactive Ltd.)(Brief article)
February 25, 2011... Kate Burns, the senior vice-president of AOL Europe, is joining the social networking agency Addictive Interactive as a non-executive board director. Burns will advise Addictive Interactive on business strategy and market development for its...

The Week: City News - News Corp to acquire Shine.
February 25, 2011... Elisabeth Murdoch will join the board of her father Rupert's News Corporation after it completes a pounds 415 million acquisition of her Shine TV group. The deal, which is expected to be completed over the next two months, values her stake in...

The Week: City News - Nestle's net profits double.
February 25, 2011... Nestle, the owner of brands including Kit Kat and Smarties, has more than doubled its net profits to 34.2 billion Swiss francs (pounds 22 billion), following the sale of the eyecare specialist Alcon in 2010. The company has forecasted organic...

The Week: International News - JWT swoops for Burnett duo.(appointments of Enrico Dorizza and Sergio Rodriguez at JWT Italy)(Brief article)
February 25, 2011... JWT Italy has appointed Enrico Dorizza and Sergio Rodriguez as its joint executive vice-presidents and chief creative officers. The pair, who have worked together for just over 20 years, join the agency from Leo Burnett Italy, where they were...

The Week: International News - Unilever's Di Como moves up.(Luis Di Como)(Brief article)
February 25, 2011... Unilever has promoted Luis Di Como, its vice-president media Americas, to the position of senior vice-president for global media. Di Como will replace Laura Klauberg, who is due to leave the company at the end of next month, and report...

The Week: International News - Saatchis LA signs joint ECDs.(Saatchi & Saatchi Los Angeles)(Margaret Keene and Chris Adams, executive creative directors )(Brief article)
February 25, 2011... Saatchi & Saatchi has appointed TBWA\Chiat\Day's Margaret Keene and Chris Adams as the joint executive creative directors of its Los Angeles office. The pair replace Mike McKay, who left the agency in December to head the creative...

The Week: International News - JWT nets Samsonite account.(JWT Hong Kong)(Brief article)
February 25, 2011... Samsonite has appointed JWT Hong Kong to handle its regional advertising account. The agency won the business after a pitch against three undisclosed shops. TBWA was the previous incumbent on the account. JWT will now be responsible for...

The Week: DDB Tribal and Carat pick up European eBay business.
February 25, 2011... EBay has appointed the Germany-based DDB Tribal and the Aegis-owned network Carat to handle its estimated pounds 25 million advertising and media accounts in Europe. DDB Tribal already works with the online retailer in Germany and will now...

The Week: Quotes of the Week.(Quotation)
February 25, 2011... 'Latest government statistics show alcohol-related deaths actually fell in the UK last year and we want to see that continue. 'That's why the industry puts its energies into funding health education campaigns and working with people who are...

Pitch Update.
February 25, 2011... The pounds 25 million Moneysupermarket.com pitch was always going to be a hotly contested one. Now the heat has just been turned up. The contest for the comparison site, which kicked off in January, is down to a two-horse race. Bartle Bogle...

New-business Rankings - 25 February 2011.(Statistical table)(Company rankings)
February 25, 2011... NEW-BUSINESS RANKINGS - 25 FEBRUARY 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: English Heritage is on hunt for ad agency.(advertising)(Brief article)
February 25, 2011... English Heritage is on the hunt for an ad agency to create a campaign to promote Dover Castle as an attraction. The body has sent out a tender to a number of shops inviting them to pitch for the project. -------------------- Did you find...

Hotline: CST Advertising and The Gate merge.(Brief article)
February 25, 2011... The Media Square-owned agencies CST Advertising and The Gate have merged to become CST The Gate. The agency will be overseen by the chief executive and chairman of The Gate, Philip Gregory. The Gate's managing director, Philip Hawkins, will...

Hotline: Appointment at MRM London.(Richard Barker)(Brief article)
February 25, 2011... MRM London has appointed Richard Barker, the head of interactive services for OgilvyOne Worldwide, as its new client services director Barker replaces Tom Watson, and will also be responsible for leading MRM's EMEA relationship with Intel. ...

Hotline: Open evening to be held by IPA.
February 25, 2011... The IPA is holding an open evening on 2 March for those wanting to find out more about its 2011-12 Excellence Diploma course. The event will be held at the IPA's headquarters from 6pm, with the course chair, Nick Kendall, module editors and...

Hotline: Appointment at BBC Worldwide.(Simon Danker)(Brief article)
February 25, 2011... BBC Worldwide has appointed Simon Danker as its commercial director for independents and new ventures within its content and production business. Danker will be responsible for managing content relationships with independent production...

Hotline: Promotion at Initiative.(Initiative Media London has promoted Francois de Ren)(Brief article)
February 25, 2011... Initiative has promoted Francois de Ren, the strategy director at Initiative France, to managing director of the Paris-based agency. In his new role, de Ren will be tasked with leading the roll-out of Initiative's performance-led approach in...

Hotline: Marketing Greatest Hits app launched.(Brief article)
February 25, 2011... The marketing consultant and author Kevin Duncan has launched an app called Marketing Greatest Hits, which distils 40 of the most influential books on marketing into condensed, easy-to-digest summaries. -------------------- Did you find...

Hotline: Promotions at MEC.(Matt Dailey, Richard Lloyd, Kevin Ayadassen)(Brief article)
February 25, 2011... MEC has made five promotions to its operational board. They are: Matt Dailey, business director, MEC Interaction; Richard Lloyd, head of DTS, analysis and insight; Kevin Ayadassen, group account director, non-broadcast; Shil Patel, commercial...

Close-up: Only difficult questions lead to the right answer.
February 25, 2011... By applying the science of better decision-making, agencies can improve their client relationships, David Wethey believes. Spending the past 23 years overseeing pitches and working for clients in more than 30 countries has opened my eyes to...

Close-up: Mayor's Idea Shop brief gets the creative juices flowing.
February 25, 2011... City Hall's bid to keep London on top lured the bright sparks OgilvyOne's Ruth Jamieson and Richard O'Brien report. Did you hear the rumours? Earlier this month, Ogilvy moved back into the West End. Really, we did - to the Plaza Centre on...

Close-up: The history of advertising in quite a few objects: 6 David Ogilvy's 'Confessions'.
February 25, 2011... If there was ever a time when the common perception that adland was a place peopled only by shallow-minded hucksters began to change, it was in 1963 when David Ogilvy's Confessions Of An Advertising Man hit the stores. Not only was it the...

Close-up: Wacl's bid to build next generation of female leaders.(Women in Advertising and Communication London)
February 25, 2011... Female-directed training includes workshops and the Future Leaders Fund. As we await the outcome of Lord Davies' review of women in the boardroom and whether legislation is the optimum outcome, businesses face some interesting questions. ...

Close-up: Is location marketing mobile's future?
February 25, 2011... Are location-based marketing and apps the new holy grail of advertising, Matt Williams asks. When Sir Martin Sorrell makes an observation, people tend to listen. So when the WPP boss spoke at the Mobile World Congress in Barcelona last week,...

Close-up: My Life in Advertising - Craig Mawdsley, Job Joint head of planning, Abbott Mead Vickers BBDO.(Interview)
February 25, 2011... The reason I got into advertising was... I was too scared to try to make a living out of writing comic books. The campaign I'm most proud of working on is... Sainsbury's 'try something new today'. I can also claim to have been in the room...

Media: Media Perspective - ITV Handed a Rather Undeserved Victory in the House of Lords
February 25, 2011... We are poised to undergo a televisual cultural renaissance not seen since Lord Clark catalogued the history of Western civilisation more than 40 years ago. And it will be happening on ITV. This is not about rumours that Katy Perry and Gary...

Media Forum: Is ad minutes plan sensible?(advertising)
February 25, 2011... Does Lords committee's airtime proposals make sense? By Alasdair Reid. We all love a committee. The committee is, after all, one of Western civilisation's most enduring social structures, allowing all sorts of self-important people to indulge...

Media Headliner: Focused Wildman set to take Yahoo! up a level.(James Wildman)
February 25, 2011... Yahoo! UK's sales supremo says his TV background will help him propel the brand into the big league, Alasdair Reid hears. James Wildman clearly feels comfortable in exalted company. He grants us an audience fresh from partying at the Brits...

Media Lifeline: Telegraph Media Group.(appointment of Melanie Danks)
February 25, 2011... Melanie Danks becomes the most recent addition to the news group's gallery of sales executives. JULY 2005: After purchasing the Telegraph Group in 2004, the Barclay brothers begin restructuring its ad sales arm. Out goes the sales director...

Media: It's now survival of the fittest.
February 25, 2011... In the latest figures from the Audit Bureau of Circulations, some sectors have proved to be surprisingly resilient throughout the recession, but others may never be able to revisit their glory days, Katherine Levy writes. Magazines are still...