Campaign articles from February 2010

Campaign archives from February 2010

Adland hit as billings collapse.
February 26, 2010... BBH, Ogilvy and Wieden & Kennedy among the worst affected, according to 2009 Nielsen figures. Bartle Bogle Hegarty and Ogilvy Advertising have dropped out of the top ten advertising agencies list after taking a massive hit to their...

Agencies line up for pounds 6m TfL media task.(Transport for London )(Brief article)
February 26, 2010... Transport for London is reviewing its pounds 6 million media planning and buying account and its digital advertising business. The organisation has sent out a tender to agencies inviting them to compete for the business. Requests to...

Euro RSCG scoops pounds 13m Comet brief.
February 26, 2010... Comet, the Kesa Electricals-owned electronics retailer, has appointed Euro RSCG London to handle its pounds 13 million UK advertising account. The agency won the business after a pitch against Addiction London, Albion and Quiet Storm, and...

Sky kicks off ad pitch for broadband service.(Brief article)
February 26, 2010... Sky is looking for an agency to handle the advertising account for its Sky Broadband service. The winning agency will develop a new campaign to form part of a high-profile marketing push that Sky is expected to roll out later this year, in a...

E.ON calls digital advertising review.(Brief article)
February 26, 2010... E.ON, the energy provider, is on the lookout for an agency to handle its digital advertising account. Agency Insight is handling the pitch and RFIs were sent to agencies on Wednesday morning. The winning agency will handle both online...

Perspective: True state of ad nation won't be seen until 2010.(Viewpoint essay)
February 26, 2010... Well, you didn't think they were going to be pretty, did you? You've felt the ugly pain. But there's still something entirely shocking about the latest Nielsen billings figures. Seven out of the top ten ad agencies saw their billings slide...

Lurpak appoints Saatchis globally.
February 26, 2010... Agency beats UK incumbent, W&K, to overseas business. Saatchi & Saatchi has won the global advertising account for Lurpak after a shoot-out against the UK incumbent, Wieden & Kennedy London. The agency will now handle Lurpak's...

Brother hunts media shop for 2010 launch.(Brief article)
February 26, 2010... Brother International Europe, the electronics company, is looking for a media agency to handle a product launch across Europe for 2010. Brother wants an agency to handle a multichannel campaign across Europe for the product, which is expected...

Christian Aid holds talks with agencies.(Brief article)
February 26, 2010... Christian Aid, the international development charity, is holding talks with agencies about a brief to target wealthy donors. The organisation has already contacted a number of shops regarding the business before setting up initial chemistry...

Discovery Networks calls review of UK media account.(Brief article)
February 26, 2010... Discovery Networks is reviewing its UK media planning and buying account through the AAR. An initial RFI was sent out to agencies last week ahead of meetings being scheduled. The Aegis-owned Vizeum is the incumbent on the account. The...

VCCP wins Gatwick Express integrated.(Brief article)
February 26, 2010... VCCP has picked up the pounds 2 million integrated account for Gatwick Express. It beat three other agencies to scoop the business, which will include all the above-the-line and digital duties. VCCP will now create a campaign designed to...

Drench Goldfish.(CHI & Partners)(Brief article)
February 26, 2010... Drench is following its musically talented hamsters with a new ad featuring a goldfish with an unusually long memory. Created by CHI & Partners, the spot focuses on Mr Memory the Goldfish, who negotiates an underwater assault course...

Razorfish scoops Amnesty UK digital.(Amnesty International UK)(Razorfish)(Brief article)
February 26, 2010... Amnesty International UK, the human rights organisation, has appointed Razorfish to handle its digital account after a competitive pitch. The agency will be responsible for spearheading the charity's digital strategy to change the way it...

Ikea Kitchen Squad.(Beattie McGuinness Bungay)(Brief article)
February 26, 2010... Beattie McGuinness Bungay's swansong campaign for Ikea includes a trio of ads in which two families are visited by the 'Kitchen Squad', a team of Ikea kitchen-fitters who strip out their old kitchens and replace them with new Ikea versions. ...

Samaritans kicks off search for DM agency.(direct marketing)(Brief article)
February 26, 2010... The Samaritans is on the hunt for an agency to handle its direct marketing account. The review comes after the DM incumbent on the business, the Bristol-based integrated agency Flourish, parted company with the organisation after three years....

Stella Artois Runaway piano.(Brief article)
February 26, 2010... Mother has unveiled the latest ad in its 'la nouvelle smooth' campaign for Stella Artois' 4% variant. Set on the French Riviera during the 60s, the spot opens on a removal man losing his grip on a piano, which then rolls down a street. His...

Visit Wales appoints W&K to run its direct marketing pitch.(Brief article)
February 26, 2010... Visit Wales has called a pitch for its direct account, and has asked its above-the-line agency, Wieden & Kennedy, to handle the process. The Welsh tourism board is looking for a new DM shop after it parted company with the incumbent,...

Five - The drama continues.(Power Animal)(FiveTV)(Brief article)
February 26, 2010... Five has united the actors from rival US network shows in an ad to promote its range of crime dramas. Created by Power Animal, the spot cuts between the leading actors, including CSI's Laurence Fishburne, Flash Forward's Joseph Fiennes, and...

AMP picks up HTC creative business.(Brief article)
February 26, 2010... HTC, the Taiwanese smartphone manufacturer, has appointed AMP to handle its pan-European integrated ad account, after a pitch against undisclosed agencies. AMP will create a series of campaigns to help promote HTC in the UK and across Europe,...

Greggs - The home of fresh baking.(Gratterpalm)(Brief article)
February 26, 2010... Greggs has roped in its staff to front a new ad campaign that positions the baking chain as 'the home of fresh baking'. In an effort to highlight the passion that goes into its products, a TV spot, created by Gratterpalm, sees its bakers...

Shearring quits as UK chief of Kinetic.(Paul Shearring)(Brief article)
February 26, 2010... Paul Shearring, the UK chief executive of Kinetic, is stepping down from the WPP out-of-home agency. He will not be immediately replaced; however, the managing director, James Copley, has been promoted to the new role of chief operating...

Sky One - A league of their own.(Brothers and Sisters)(British Sky Broadcasting Group PLC. Sky One)(Brief article)
February 26, 2010... Sky One is promoting the launch of A League Of Their Own - a panel show 'that doesn't take sport too seriously' - through a print campaign by Brothers and Sisters. The campaign features the show's host, James Corden, pictured in a range of macho...

Karmarama wins pan-European IHT task.(International Herald Tribune )(Brief article)
February 26, 2010... The International Herald Tribune has appointed Karmarama to handle its forthcoming pan-European advertising activity. The agency, which picked up the business without a pitch, will take on a number of advertising projects for the New York...

Maxus takes pounds 8m Experian media.
February 26, 2010... The consumer data giant Experian has awarded the estimated pounds 8 million media planning and buying business for its CreditExpert brand to the WPP-owned Maxus. The agency won the business for the online creditchecking service after a pitch...

Mars - Work, rest, play for England.(Brief article)
February 26, 2010... Mars has opened the football history books and picked out some English legends to stoke the fires of the nation's pride in its latest campaign in the run-up to the World Cup in South Africa. In a 60-second spot created by Abbott Mead Vickers...

Bertozzi moves to VivaKi Nerve Center.
February 26, 2010... VivaKi, the media arm of Publicis Groupe, has appointed Marco Bertozzi as the managing director of its VivaKi Nerve Center for EMEA. He replaces Fred Joseph, who has been promoted to the new role of global chief digital officer for the...

Comic Relief seeks DM shop.(Brief article)
February 26, 2010... The charity Comic Relief is looking for a direct marketing agency to handle a campaign that aims to encourage more children to get involved with the organisation. The charity has contacted agencies directly regarding the project, with initial...

New Balance 365.(NewBalance365.com)(Brief article)
February 26, 2010... New Balance has launched an online campaign centred on the website NewBalance365.com. Kicking off this week, the site, created by Mother New York, will host a new 20-second film every day, each of which explores the idea of balance. The site...

Comedy Central - Dirty Sexy Funny launch.(Brief article)
February 26, 2010... The satellite TV channel Comedy Central is launching a campaign to support its first UK commission, the hidden camera TV show Dirty Sexy Funny, presented by Olivia Lee. Launching on Monday 1 March, the ads by Karmarama will include national...

Big Al's lands Paddy Power creative account.(Brief article)
February 26, 2010... Paddy Power has appointed Big Al's Creative Emporium to handle its pounds 1 million advertising account. The agency won the business after a final shoot-out against Bartle Bogle Hegarty. The incumbent on the account was Karmarama, which...

The Week: Advertising News - Labour unveils new slogan.
February 26, 2010... Gordon Brown unveiled the Labour Party's General Election campaign slogan, 'A future fair for all', over the weekend. Created by Saatchi & Saatchi, the slogan attempts to capture the 'eternal heart' of the Labour Party and Brown's 'own...

The Week: Advertising News - DLKW creates web software.(www.codeorgan.com)(Brief article)
February 26, 2010... Delaney Lund Knox Warren has launched a piece of software called Codeorgan that analyses the body content of any web page and translates the code into music. Found at www.codeorgan.com, it uses a complex algorithm to define what key the music...

The Week: Advertising News - Pringle attacks Tory plans.(Brief article)
February 26, 2010... David Cameron's proposals for an elected Conservative Party to establish a website for parents concerned about marketing tactics used on children is 'ill-thought-out', according to Hamish Pringle, the director-general of the IPA. He also...

The Week: Advertising News - Medics want airbrush mark.(Brief article)
February 26, 2010... The Royal College of Psychiatrists has called for digitally manipulated ads to be forced to carry a warning symbol, in a bid to raise awareness of how much advertising presents an idealised image of models. The college has also called on the...

The Week: Advertising News - Nokia hunts for fresh talent.
February 26, 2010... Nokia is offering would-be showbiz reporters the chance to realise their dreams, as part of a launch campaign for its smartphone, the X6 16GB. Hopefuls who would like to be selected as a X6 16GB All Areas entertainment reporter are invited to...

The Week: Advertising News - Premier battles own-labels.(Brief article)
February 26, 2010... Premier Foods is launching its biggest brand initiative to date, and first multi-brand campaign, in a major offensive against supermarkets' own-label lines. The company is aiming to capitalise on the 'cooking from scratch' trend by...

The Week: Advertising News - Marmite promotes new bar.(Brief article)
February 26, 2010... Marmite, the Unilever-owned spread, has launched a sampling campaign via Facebook to promote its new savoury cereal bar. The Facebook activity, which supports press and outdoor advertising planned through Marmite's media agency, Mindshare,...

The Week: Media News - Hunt slams Trust spending.(BBC Trust)(Jeremy Hunt)(Brief article)
February 26, 2010... The BBC Trust's move to separate offices from the BBC will cost pounds 3.2 million, prompting criticism from the Tories. The Trust has revealed that it cost around pounds 1 million to fit out its new offices in Great Portland Street, while...

The Week: Media News - Search merger on track.(Brief article)
February 26, 2010... Microsoft and Yahoo! plan to complete the integration of their search and advertising sales efforts outside the US by early 2012, following US and European regulator clearance of a ten-year deal. Seven months ago, the two companies agreed a...

The Week: Media News - Zenith to expand Newcast.(ZenithOptimedia)(Brief article)
February 26, 2010... ZenithOptimedia has announced a global roll-out of its branded entertainment division, Newcast. The unit was launched in the UK in 2007 and is headed by the agency's UK deputy managing director, Mark Waugh. The operation recently launched in...

The Week: Media News - Odeon boycotts Disney film.(Odeon Cinemas)(Walt Disney Co. Walt Disney Studios)(Brief article)
February 26, 2010... The Odeon cinema chain has refused to show Disney's new 3D film, Tim Burton's Alice In Wonderland, in protest at Disney's plans to release it on DVD five weeks earlier than usual. Odeon & UCI Cinema Group said its decision applies only in...

The Week: Media News - Eurosport in iPhone link-up.(British Eurosport)(Brief article)
February 26, 2010... British Eurosport and British Eurosport 2 TV channels are now available live on the iPhone. A new Eurosport Player application, developed for the iPhone in the UK, is broadcasting the Vancouver Winter Olympic Games and Eurosport's 24-hour...

The Week: Media News - BBC criticised for app plans.(British Broadcasting Corp.)(Brief article)
February 26, 2010... The Newspaper Publishers Association has rallied against the recent announcement by the BBC that it is planning to launch a range of free news and sport applications. Concerned that it would undermine commercial opportunities in a potentially...

The Week: Media News - MPs reject 'regressive tax'.(Member of Parliament)(Brief article)
February 26, 2010... A group of MPs has rejected the Government's proposal for a monthly 50p levy on fixed telephone lines, claiming it is a 'regressive tax'. A report published by the Business, Innovation and Skills Committee hit back at the Government's...

The Week: Media News - Ofcom bans Currys idents.(Office of Communications)(Brief article)
February 26, 2010... Ofcom has banned Currys' sponsorship idents of The Simpsons for being too much like an ad for its electrical services, despite having received general guidance from the broadcast regulator before airing. The Currys idents, created by M&C...

The Week: MCBD wins task to relaunch SodaStream in UK.(Brief article)
February 26, 2010... SodaStream, the carbonated drinks-maker brand, has appointed MCBD to handle its advertising account. MCBD picked up the business following a pitch against undisclosed agencies and will now be given the task of relaunching the product in the...

The Week: Quotes of the week.(Quotation)
February 26, 2010... 'Though most big advertisers are switching some of their resources online, it is too early to proclaim the death of traditional poster advertising, as a drive down any large urban thoroughfare will confirm. But public resistance to heavy...

The Week: City News - T-Mobile on verge of merger.(Brief article)
February 26, 2010... The proposed merger of Orange and T-Mobile is set to gain approval from European regulators after the UK's Office of Fair Trading announced that it was satisfied with the plans. The European Commission has until 1 March to make a decision on...

The Week: City News - United buys online shop GAO.
February 26, 2010... United Business Media has acquired the banner ad agency Game Advertising Online in a deal worth dollars 1 million upfront and up to an additional dollars 7 million based on performance. GAO will sit under United's existing game developer...

The Week: City News - Heineken to raise adspend.(Brief article)
February 26, 2010... The brewer Heineken has pledged to increase marketing spend across its main brands 'to grow value share'. The company this week reported that group beer volumes dropped 4.6 per cent, while net profit rose by 4 per cent to EUR1.05 billion...

The Week: International News - BMB plots Australian launch.(Beattie McGuinness Bungay )(Brief article)
February 26, 2010... Beattie McGuinness Bungay is preparing to open in Australia later this year in a bid to establish itself in the Asia-Pacific market. The company, which sold a 49 per cent stake to Cheil Worldwide in 2008, is said to be in 'heavy discussions'...

The Week: International News - Agencies line up for AT&T.(Brief article)
February 26, 2010... AT&T, the US telecommunications brand, is on the hunt for an agency to relaunch its Yellow Pages offering. The company has shortlisted Butler Shine Stern & Partners, Crispin Porter & Bogusky, Mother New York and Venables Bell...

The Week: International News - Grey Mumbai lands Ferrero.(Grey Mumbai)(Brief article)
February 26, 2010... Ferrero, the Italian confectionary giant, has appointed Grey Mumbai to handle its advertising account in India. The agency beat Bates, Euro RSCG and JWT in a pitch for the business, and will now take responsibility for the advertising for...

The Week: International News - IPG unveils Magna Ireland.(Initiative Media London)(Universal McCann UK Group Ltd.)(Brief article)
February 26, 2010... Mediabrands' Initiative Media and Universal McCann have merged their media buying business in Ireland and will now trade under the Magna Ireland brand. The newly consolidated business will be led by Steve Baker. Initiative and Universal...

The Week: Brand News - Fairtrade sales on increase.(Brief article)
February 26, 2010... Despite the tough economic conditions, sales of Fairtrade goods increased by 12 per cent in 2009 to reach an estimated retail value of pounds 799 million. Harriet Lamb, the chief executive at the Fairtrade Foundation, said: 'These challenging...

The Week: Brand News - England 2018 signs sponsor.(Brief article)
February 26, 2010... England 2018, the team leading England's bid to host the Fifa World Cup, has signed Morrisons as a sponsor. As part of the sponsorship, Morrisons says it will launch a campaign on 8 March in its stores to collect more than two million customer...

The Week: Brand News - Snacks range for Warburtons.(Breath-e)(Warburton's Bakery Cafe Inc.)(Brief article)
February 26, 2010... Warburtons is moving into the snack category for the first time with the launch of two new products, ChippidyDooDaa pitta chips and SnackaDoodle wholegrain snacks. Both products will be marketed as standalone brands and will be supported by a...

The Week: People News - Sapient confirms new team.
February 26, 2010... SapientNitro has confirmed the appointments of Malcolm Poynton and Kim Douglas to head its London operation, as revealed in Campaign (22 January). Separately, Chrysler has appointed SapientNitro to handle its dollars 30 million US digital...

The Week: People News - Snedden joins Wunderman.(Brief article)
February 26, 2010... Wunderman has appointed Jane Snedden, the former managing director of Tangible Data, as its director of data. The WPP-owned direct agency has also appointed Nick Fletcher as the head of account planning. He joins Wunderman from Enfatico,...

The Week: People News - Zahawi leaves YouGov post.(Brief article)
February 26, 2010... Nadhim Zahawi, the chief executive and co-founder of YouGov, is stepping down from his role after being selected as the prospective Parliamentary candidate for the Conservative Party. Zahawi, who co-founded the international online market...

The Week: People News - Parry to quit Media Square.(Brief article)
February 26, 2010... Media Square's non-executive chairman, Roger Parry, is to step down from his role in July. Parry, who only moved from an executive to a non-executive role last month, will be replaced after the company's annual general meeting in July. ...

The Week: People News - Mike Walsh becomes Velti VP.(Brief article)
February 26, 2010... Mike Walsh, the former chairman of Ogilvy UK group, has joined the mobile marketing specialist Velti as its vice-president of business development. Walsh, who has more than 30 years of experience working in the ad industry, including ten...

The Week: Digital Reviews - Brandbean wins Ask digital.(Brief article)
February 26, 2010... The Brandbean has scooped a digital brief for the Italian restaurant chain Ask. The brief will see the marketing consultancy relaunch the brand's website, as well as take on its digital communications and social media activity, with new work set...

The Week: The Carbon Trust calls statutory review of ad roster.(Brief article)
February 26, 2010... The Carbon Trust, the not-for-profit organisation set up by the Government to help businesses reduce their carbon emissions, is holding a statutory review of its agency roster. The organisation has issued a tender on the Official Journal of...

The Week: Quotes of the week.
February 26, 2010... 'Not for the first time, the BBC is preparing to muscle into a nascent market and trample over the aspirations of commercial news providers. At a time when the BBC is facing unprecedented levels of criticism over its expansion, and when the...

Hotline: Ofcom investigates climate change campaign.(Brief article)
February 26, 2010... Ofcom is investigating the pounds 6 million 'bedtime stories' climate change campaign, created by Abbott Mead Vickers BBDO, after more than 700 complaints were lodged claiming that it was a form of political advertising. --------------------...

Hotline: Launch of next generation Postar delayed.
February 26, 2010... The launch of the next generation of Postar, the outdoor media audience measurement system, has been delayed. The first set of data had been expected in quarter one this year but the research is now expected to be released in the third quarter....

Hotline: Agency.com's managing director is leaving.(Brief article)
February 26, 2010... Agency.com's managing director, Chris Walker, is to leave the agency. Walker was promoted to the position of managing director from head of technology in July last year following the departure of Enda McCarthy, who quit to join Publicis Modem....

Hotline: Total Media wins museums and galleries account.(Brief article)
February 26, 2010... Total Media has won the consolidated media planning and buying account for a group of British museums and galleries, including the Tate and the British Museum. Their combined media spend is estimated at pounds 20 million over four years. ...

Hotline: Appointment at the AAR.(Brief article)
February 26, 2010... The AAR has appointed Gavin Marshall, the group business director at Agency Republic, to head the intermediary's digital consultancy Marshall replaces Juliet Blackburn, who left in December to join Skype as its director of consumer marketing. ...

Hotline: Charles Schwab appoints Universal McCann.(Brief article)
February 26, 2010... Charles Schwab, the US investment company, has appointed Universal McCann to handle its pounds 1 million UK media planning and buying account. UM, which handles the account in the US, won the UK business without a pitch. --------------------...

Hotline: Nielsen plans to launch Nielsen IAG.(Brief article)
February 26, 2010... Nielsen, the research company, is planning to launch a TV measurement service called Nielsen IAG. The research company said that the survey-based measurement system is not intended as a rival trading currency to Barb but as a campaign planning...

Hotline: Aston Manor Brewery looks for an agency.(Brief article)
February 26, 2010... Aston Manor Brewery is looking for an agency to handle the advertising for Frosty Jack's Cider, the white cider brand. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for...

Hotline: The James Grant Group appoints non-executive chairman.(Brief article)
February 26, 2010... The media talent agency James Grant Group, which represents stars such as Ant & Dec and Piers Morgan, has appointed the former ITV executive chairman Michael Grade as a non-executive chairman. -------------------- Did you find this...

Hotline: The All England Club appoints Mick Desmond.(Brief article)
February 26, 2010... Mick Desmond, the former chief executive of ITV Broadcasting, has been appointed as the commercial director of The All England Club, home of the Wimbledon Championships. -------------------- Did you find this article useful? Why not...

Hotline: Charles Tyrwhitt appoints Kitcatt Nohr Alexander Shaw.(Brief article)
February 26, 2010... Charles Tyrwhitt, the upmarket fashion retailer, has appointed Kitcatt Nohr Alexander Shaw to handle an ad project. It will help the clothing retailer redefine its positioning and brand image. -------------------- Did you find this article...

Pitch Update.
February 26, 2010... The chemistry meetings for the mammoth Virgin Media pitches are taking place this week, and it's understood that Grey, Publicis/Publicis Dialog, McCann Erickson, DDB/Rapp, Euro RSCG/EHS 4D, Rapier, and Rainey Kelly Campbell Roalfe/Saint are all...

New-Business Rankings: 26 February 2010.(Statistical table)
February 26, 2010... NEW-BUSINESS RANKINGS: 26 FEBRUARY 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Close-Up: Can new team bring stability to SapientNitro?(Company overview)
February 26, 2010... Malcolm Poynton and Kim Douglas have the pedigree to make the agency's integrated offering work. The entrance to Nitro's London office has been spinning faster than the revolving door at Harrods on Boxing Day since the company placed its foot...

Campaign Promotion: No more red tape.
February 26, 2010... The Imagem Group provides a diverse music catalogue and a personal touch, without all the complexity. The Imagem Group has arrived, meaning 2010 will be a great year for independent music. While the name might be new to you, the music we...

Close-Up: Scott stands firm on Engine's global ambitions.(The Engine Group)
February 26, 2010... Can Engine make its planned US office a success or is the idea really Peter Scott 'blowing up a balloon', John Tylee asks. It's hard to know what's caused the most surprise about The Engine Group's announcement that it plans to replicate its...

Close-Up: Has Maurice Saatchi become adland's idealist?
February 26, 2010... At a recent Nabs fundraiser, Lord Saatchi's call for advertising to reassert itself received a mixed reception. Maurice Saatchi had one parting piece of advice as he ended his speech to an industry audience at last week's Nabs fundraiser....

Close-Up: How brands are making conversation.
February 26, 2010... John Tylee discusses the growing importance of word of mouth in advertisers' marketing strategies. It's ironic that the growing sophistication of marketing communication should be precipitating a revival of interest by brands in the world's...

Close-Up: Has YouTube changed creativity?
February 26, 2010... Noel Bussey assesses how the groundbreaking website has shaped the creative process. YouTube has transformed many things in many ways in the five years since its creation. From alleviating office boredom to making film directors out of...