Campaign articles from February 2009

Campaign archives from February 2009

Sky hires Mother for branding brief.(British Sky Broadcasting Group PLC. Sky Media)(Brief article)
February 6, 2009... Sky has added Mother to its pounds 104 million ad agency roster with a brief to work on a long-term brand development project. The appointment of Mother, the agency that masterminded the brand launch of Sky's rival broadcaster Channel Five...

Silburn mulls offer of ECD role at TBWA.(executive creative director)(TBWA/London)(Brief article)
February 6, 2009... Paul Silburn, the joint executive creative director at Saatchi & Saatchi, is considering a return to TBWA\London as its executive creative director. Tim Lindsay, the president of TBWA\UK & Ireland Group, has offered the role to Silburn,...

COI moots merger of creative agency rosters.(Central Office of Information)(Brief article)
February 6, 2009... COI is considering merging its ad agency roster with its digital and direct rosters to create a single roster of agencies to execute campaigns across its pounds 338 million marketing spend. COI's current ad agency roster, which includes 26...

Confused.com calls pounds 25m media review.(Farm)(Brief article)
February 6, 2009... Confused.com, the insurance price comparison service, is reviewing its pounds 25 million media planning and buying account. The business, which has been held by the independent London agency McCutcheon Norveil Consultancy since 2002, is...

A&E scoops John Lewis.(John Lewis Partnership PLC)(Adam & Eve )(Brief article)
February 6, 2009... Adam & Eve beats MCBD in hotly contested battle for pounds 20m retail ad account. Adam & Eve has won the pounds 20 million advertising account for John Lewis, beating Miles Calcraft Briginshaw Duffy in a final shoot-out. The agency...

Ad industry blasts Kangaroo decision.(advertising industry)(Brief article)
February 6, 2009... The Competition Commission's ruling to block the venture is a lost opportunity for digital media, agency sources say. The decision by the Competition Commission to block Project Kangaroo, the proposed online TV venture between ITV, Channel...

Traditional TV ad revenue drops.(Brief article)
February 6, 2009... TV revenues are expected to fall by close to one-fifth during the first quarter of the year as advertisers tighten their belts. Total television ad revenue is predicted to be down by between 17 and 18 per cent across January to March,...

Walmsley joins EHS as new digital chief.(EHS Brann Group appoints Craig Walmsley)(Brief article)
February 6, 2009... EHS Brann Group has appointed Craig Walmsley, the chief consultant at AKQA, as its head of digital. Walmsley will head EHS Brann's digital arm, Euro RSCG 4D Digital, as well as developing the agency's integrated activity. The...

DoH calls pitch for Hepatitis C digital ad task.(Department of Health)(Brief article)
February 6, 2009... The Department of Health is looking for an agency to handle digital advertising for its Hepatitis C-awareness brief. The review, which is being handled by COI, will seek an agency to create a digital campaign to support the work done by...

Rivals slam C4's sales plans.(Channel 4)(Brief article)
February 6, 2009... Commercial broadcasters have hit out at Channel 4 for pitching for contracts to sell space for other TV companies. Channel 4 has pitched for the contract to sell Discovery Channel's ad space, following Discovery's disagreement with Sky...

Visa hires Publicis Dialog for Euro DM.(direct marketing)(Publicis Dialog Europe)(Brief article)
February 6, 2009... Visa has appointed Publicis Dialog to a pan-European direct marketing brief for its credit and debit card business. The agency won the account after a pitch against the Visa roster agencies Inferno and Saatchi & Saatchi X. Publicis...

Mothercare group kicks off ad review.(Brief article)
February 6, 2009... Mothercare has kicked off a search for an advertising agency and is in the process of drawing up a shortlist of agencies with the AAR. The mother and baby products retailer, which owns the Early Learning Centre, is seeking an agency to...

Richard Morris to leave DDB Europe.(Brief article)
February 6, 2009... Richard Morris, the regional director for DDB Europe, has been made redundant after a restructure of his department. Morris, who has worked for DDB for more than 20 years, was informed of the decision last week. Although Morris is not...

McCann wins pan-European Weight Watchers account.(McCann-Erickson Inc.)(Brief article)
February 6, 2009... McCann Erickson has picked up the pan-European advertising account for Weight Watchers without a pitch. The network already works with the brand in the US and the move is part of a global alignment. It secured the business in April 2007,...

Woolworths' new owner seeks agency for online relaunch.(Brief article)
February 6, 2009... Woolworths, which was recently acquired by Shop Direct and will be launched as an online retailer, is holding a pitch for its advertising business. The winning agency will be briefed to create a launch campaign that informs people that the...

Unicef calls pitch for global rebrand.(United Nations Children's Fund)(Brief article)
February 6, 2009... The United Nations Children's Fund, an international charity that is dedicated to promoting children's rights, has called a pitch for a global rebranding project. The charity held chemistry meetings with a number of advertising agencies...

HMV names GT as UK digital agency.(Brief article)
February 6, 2009... The entertainment retailer HMV has appointed GT as its UK digital agency of record, following a four-way pitch. GT will handle all of the digital communications needs of HMV, including its strategy, site design, e-commerce and digital...

The Week: Advertising News - Asics in anniversary spot.(Amsterdam Worldwide)(Onitsuka Tiger)(Brief article)
February 6, 2009... Onitsuka Tiger, Asics' premium trainers and clothing brand, has launched an ad campaign to celebrate its 60th anniversary. The campaign, created by Amsterdam Worldwide, includes an animated online film, print ads and in-store executions...

The Week: Advertising News - Co-op takes over Corrie.(Co-operative Group (CWS) Ltd.)(Brief article)
February 6, 2009... The Co-operative is taking over an entire ad break during Coronation Street to launch its pounds 10 million rebranding campaign. The ad, created by McCann Erickson, will break at 7.40pm on 16 February and is set to feature the Bob Dylan...

The Week: Advertising News - Dairy Crest credits Lydon.(John Lydon)(Brief article)
February 6, 2009... Dairy Crest, the owner of the Country Life butter brand, has credited its John Lydon-fronted Great British Butter campaign with helping to increase volume sales of Country Life by 85 per cent during the third quarter of its financial year. ...

The Week: Media News - Search engine spend rises.
February 6, 2009... Search engine marketing spend in the UK rose by 11 per cent year on year during the fourth quarter of 2008, according to Efficient Frontier's Search Engine Performance report. The results also demonstrated that Google improved its overall...

The Week: Media News - Dragons' Den goes online.(Brief article)
February 6, 2009... The BBC is setting up an online version of the popular television programme Dragons' Den. Budding entrepreneurs are being encouraged to upload a video pitch for their idea onto the show's website, with a selection of the best being...

The Week: Media News - AOL axes 700 jobs globally.
February 6, 2009... AOL has announced that it is to cut 700 jobs globally, amounting to around 10 per cent of its workforce. The Time Warner outfit will finalise US job cuts by the end of March, having not yet made a final decision on how the cuts will affect...

The Week: Media News - BBC set to cut stars' wages.(British Broadcasting Corp.)(Brief article)
February 6, 2009... The BBC is set to cut the amount that it pays its stars, including Jonathan Ross and Jeremy Clarkson, as part of a cost-cutting drive. The corporation said that wages would be reduced when contracts came up for renewal, with the highest...

The Week: Media News - Airey squares up to Grade.(Dawn Airey)(Brief article)
February 6, 2009... Dawn Airey, the chairman and chief executive of Five, went head to head with Michael Grade, the executive chairman of ITV, over retaining the Contract Rights Renewal mechanism, at a House of Lords communications committee hearing last week. ...

The Week: Media News - Bi-annual Buck planned.(Buck)(Brief article)
February 6, 2009... Buck, the men's monthly launched in October last year, is moving to a bi-annual frequency because of lower than expected sales. The title, aimed at men aged between 20 and 30, targeted sales of 35,000 after three years, but had only reached...

The Week: Media News - Virgin unveils sci-fi offering.(Virgin Media Group Ltd.)(Brief article)
February 6, 2009... Virgin Media's VoD service is expanding with the launch of a sci-fi and fantasy programming offering. The new area, which launched this week, carries up to 150 hours of programming from Warner TV, FX UK, ContentFilm and Virgin Media TV...

The Week: Media News - ESPN football bid expected.(Brief article)
February 6, 2009... ESPN, the Disney-owned sports broadcaster, is expected to bid for a single package of the Premier League football rights after the Premier League invited bids this week for the right to televise live matches for three years from August 2010....

The Week: Sony Computer Entertainment reviews pan-Euro media.(Sony Computer Entertainment Europe)(Brief article)
February 6, 2009... Sony Computer Entertainment Europe is reviewing its media planning and buying account across Europe and other territories, including its pounds 8.5 million UK account. The Omnicom-owned Manning Gottlieb OMD has been the incumbent on SCE's...

The Week: Best of the blogs - Call for feel-good media.
February 6, 2009... One thing that baffles me about the advertising industry is that, although we pay for most of the media, we make no active attempt to influence its output. No other large-scale buyer of goods or services acts in this wimpish way. In short,...

The Week: City News - Chime upbeat over trading.(Chime Communications)(Brief article)
February 6, 2009... Chime Communications, the owner of VCCP, Bell Pottinger, Opinion Leader Research and Fast Track, said last week that it expected trading for the year ending 31 December 2008 to meet market expectations, in terms of income, margins and trading...

The Week: City News - Newsquest hit by ad slump.(Newsquest Media Group Ltd. revenue report)(Financial report)(Brief article)
February 6, 2009... Newsquest saw revenue from property ads fall by around 60 per cent, year on year, in the fourth quarter of 2008. Its US parent company, Gannett, reported year-on-year revenue drops of 57.7 per cent from property ads, 35.2 per cent from...

The Week: City News - Decaux's UK figures down.(JC Decaux revenue report)(Financial report)(Brief article)
February 6, 2009... JC Decaux's UK revenues fell 4.7 per cent in 2008, with billboard revenues flat year on year in Q4. JC Decaux said the UK business was affected by a 'very difficult macro environment' in 2008, but it still outperformed its domestic...

The Week: City News - Creston revenue grows.(Financial report)(Brief article)
February 6, 2009... The marketing services group Creston reported 4 per cent revenue growth and a headline operating profit margin after head office costs of 18 per cent for the nine months ending December 2008. The group, which owns agencies including Delaney...

The Week: City News - Sport bullish over finances.(Sport Media Group)(Brief article)
February 6, 2009... The Sport Media Group, which publishes the Daily Sport, has said it is confident it can secure fresh finance and that its short-term trading prospects are unchanged, despite concerns expressed by the company's auditor, Mazars. Last week,...

The Week: People news - Rapp's Lewis to join EDM.(Suzanne Lewis)(EDM Media UK)(Brief article)
February 6, 2009... Suzanne Lewis, the head of the Rapp Media division HLB, has been appointed by EDM Media UK to the newly created role of managing director. Lewis will be responsible for overseeing the growth of the company and will join in three months' time....

The Week: People news - Standard swoops for Greig.(Evening Standard appoints Geordie Greig)(Brief article)
February 6, 2009... The Evening Standard has appointed Geordie Greig, the editor of the Conde Nast title Tatler, as its editor. Greig replaces the outgoing editor, Veronica Wadley, following the acquisition of the newspaper by the Russian oligarch Alexander...

The Week: People news - King named Time Out CEO.(David King)(Time Out Group)(Brief article)
February 6, 2009... The former BBC Worldwide finance chief David King has been appointed the chief executive of Time Out Group, taking over the running of the business from the founder and chairman, Tony Elliott. King, who joined Time Out as chief finance officer...

The Week: People news - Reader's Digest hires Rose.(The Reader's Digest Association Ltd. appoints Katherine Rose)(Brief article)
February 6, 2009... Katherine Rose, the former TK Maxx associate vice-president, has joined Reader's Digest UK as its publishing director. Rose, who will head the publisher's music and video division, will report to the managing director, Chris Spratling. As...

The Week: DM Reviews - Citroen kicks off DM review.(Automobiles Citroen S.A.)(direct marketing)(Brief article)
February 6, 2009... Citroen has called a formal review of its direct marketing account, following Kitcatt Nohr Alexander Shaw's decision to resign the business after it won the Toyota below-the-line account last week. Citroen is in the process of drawing up a...

The Week: DM Reviews - TMW wins digital Lynx task.(direct marketing)(Tullo Marshall Warren)(Brief article)
February 6, 2009... Tullo Marshall Warren has picked up a digital marketing brief for Unilever's Lynx brand. The agency was awarded the business after a pitch against undisclosed agencies, and will be responsible for creating a new brand website, as well as...

The Week: Digital Reviews - Mirada nets Britvic mobile.(Brief article)
February 6, 2009... Britvic has appointed Mirada to handle its mobile advertising account. The company will work closely with its existing agencies to create mobile-based campaigns that will allow consumers to interact with Britvic brands such as Tango and...

The Week: Digital Reviews - Correction.(Correction notice)
February 6, 2009... Last week, Campaign reported that the new job title of the former Carat managing director Neil Jones at News International will be director of digital strategy (Campaign, 30 January). In fact, Jones takes the title of director of commercial...

The Week: Sky launches 'moments' campaign to promote HD offer.(Brothers and Sisters)(British Sky Broadcasting Group PLC)(Brief article)
February 6, 2009... Sky is launching an integrated campaign to support its Sky+HD offer by showcasing a series of highlights available in high definition. The 'moments' campaign, through the Sky roster creative agency Brothers and Sisters, breaks on 5 February...

The Week: i-Q - Web chat about ... Cadbury's 'eyebrow dance' ad.(Brief article)
February 6, 2009... Rubbish. Quite simply. - Andrew Payne Is it all computer-generated or are those freaky kids? Intriguing ad but shit campaign. - Lynzi Ashworth It's great and everyone loves it! The music gives the ad the character and connection value...

The World: Tampa - Super Bowl ad sales unaffected by economic crisis.
February 6, 2009... Ad revenue from the Super Bowl broadcast has hit a record dollars 206 million, despite the problems afflicting the US economy. NBC sold all 69 spots for the game in Tampa, each one going for between dollars 2.4 million and dollars 3...

The World: New York - BBH and W&K in the frame for Sprite account.(Bartle Bogle Hegarty)(Wieden & Kennedy)(Brief article)
February 6, 2009... Bartle Bogle Hegarty and Wieden & Kennedy are set to go head to head in a contest for Coca-Cola's Sprite brand. W&K, which is pitching for the business out of its New York and Shanghai offices, already has the flagship Coke brand. BBH...

The World: London - WPP acquires stakes in three comms companies.(Omniture)(The Jupiter Drawing Room)(Smart Media)(Brief article)
February 6, 2009... WPP is expanding its global reach with the announcement of new investments in the US, South Africa and Vietnam. With Sir Martin Sorrell, WPP's chief executive, insisting marcoms groups must branch out beyond their traditional expertise, the...

The World: Singapore - MEC retains dollars 50m Singapore Airlines media brief.(Brief article)
February 6, 2009... Singapore Airlines has opted to keep its dollars 50 million global media and planning business with Mediaedge:cia. The agency, which has handled the account for eight years, retained the business in a final shoot-out against OMD. Five...

The World: Tokyo - Japan media agencies slash ad rates by 40 per cent.(inventory control in order to meet financial targets )(Brief article)
February 6, 2009... Japan's big three domestic media buying agencies - Dentsu, Hakuhodo and Asatsu DK - are reported to have made drastic cuts to their inventory in order to meet financial targets as the Japanese fiscal year draws to a close. Industry sources...

The World: Washington - Bid to postpone digital transition in US fails.(Telecommunications regulations)(Brief article)
February 6, 2009... A bill to delay the digital transition in the US from 17 February to 12 June has failed in the House of Representatives. Last month, the US Senate passed the DTV delay bill unanimously and the House of Representatives was expected to follow...

The World: New York - Agencies could do better, chief marketers claim.(Brief article)
February 6, 2009... Chief marketing officers are less than impressed with their agencies, according to a survey conducted on behalf of the US marketing services company Epsilon. Relatively few of them say their agency of record exceeds their expectations in...

The World: New York - Publicis pulls plug on shopping site Honeyshed.(Publicis Groupe is shutting down its online shopping venture)(Brief article)
February 6, 2009... Publicis Groupe is shutting down Honeyshed, its online shopping venture, just months after it began operating. The initiative was the brainchild of Dave Droga and a partnership between his agency, Droga5, and the production house Smuggler....

The World: Mumbai - Advertising spend predicted to plummet in 2009.(Brief article)
February 6, 2009... Indian adspend growth, which rose 17 per cent last year, is set to dive to just 2 per cent, according to the latest Pitch-Madison media advertising outlook. The study warns media owners to prepare for a major slowdown in growth and...

The World: Sydney - Commercial TV ad revenues down 5.3 per cent.(Brief article)
February 6, 2009... Commercial TV in Australia is battling declining ad business, with metropolitan broadcasters losing more than 5.3 per cent of their revenue in the second half of 2008. Total revenues across the whole metropolitan and regional TV markets...

The Work: New Campaigns - UK.(advertising campaign named Orange Wednesday and Drive sexy)
February 6, 2009... ORANGE - ORANGE WEDNESDAYS CREDITS Project: Orange Wednesdays Clients: Justin Billingsley, brand marketing director; Spencer McHugh, head of advertising and design, Orange Brief: Get people excited about and using Orange Wednesdays...

Pitch update.(advertising contracts)
February 6, 2009... A decision on the pounds 69 million global HP media business is imminent. Omnicom Media Group's OMD and PHD are favourites to land the account, but WPP rival Mediaedge:cia is said to still be involved in the process as it goes through HP's...

New-Business Rankings: 6 February 2009.(Statistical data)
February 6, 2009... NEW-BUSINESS RANKINGS 6 FEBRUARY 2009 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: WPP declines to respond to newspaper report.(Brief article)
February 6, 2009... WPP has declined to respond to a national newspaper report about its sophisticated tax avoidance schemes that are claimed to have shaved millions of pounds off its UK tax bill. The Guardian alleged that the schemes - all perfectly legal -...

Hotline: Sky launches vitriolic attack on Ofcom.(Office of Communications)(British Sky Broadcasting Group PLC. Sky Media)(Brief article)
February 6, 2009... Sky, which on Wednesday sealed a further three years of live Premier League football rights in a pounds 1 billion-plus deal, has launched a vitriolic attack on the media regulator Ofcom, accusing it of showing 'serious flaws' and reaching...

Hotline: Krow Communications handed Flora initiative account.(Brief article)
February 6, 2009... The Flora roster agency Krow Communications has been handed the ad account for the brand's Cooking With Schools initiative. Bartle Bogle Hegarty created the initiative's launch campaign last year. Krow already handles Flora Proactive and Flora...

Hotline: Delaney Lund Know Warren hires head of planning.(Delaney Lund Knox Warren & Partners appoints Tom Johnstone and promotes Charlie Snow)(Brief article)
February 6, 2009... Delaney Lund Knox Warren & Partners has hired Tom Johnstone, a planner at Abbott Mead Vickers BBDO, as its head of planning, and promoted Charlie Snow, who currently holds that role, to director of strategy. -------------------- Did...

Hotline: OgilvyOne appoints creative directors.(OgilvyOne Worldwide appoints Charlie Wilson, Emma de la Fosse and Jethro Ferguson)(Brief article)
February 6, 2009... OgilvyOne has appointed Charlie Wilson and Emma de la Fosse to the role of creative directors as part of a restructure of its creative department. The restructure also sees Jethro Ferguson, the team leader on the American Express International...

Hotline: Iris win Dairy Crest brief.(Brief article)
February 6, 2009... Iris has won a brief from Dairy Crest to launch the brand's new milk&more online delivery service. The agency already works on the Dairy Crest-owned Utterly Butterly and Clover brands. -------------------- Did you find this article...

Hotline: Transport for London appoints Carlson Marketing.(Brief article)
February 6, 2009... Transport for London has appointed Carlson Marketing to create a sponsor and partnership programme for its Smarter Travel Unit. The agency will develop programmes that target key audiences across London, to encourage people to travel using...

Hotline: Jonathan Barrowman has left Initiative.(Jonathan Barrowman joins as account director)(Brief article)
February 6, 2009... Jonathan Barrowman, Initiative's head of radio, has left to join i-level as a group account director. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more...

Hotline: Wunderman appoints non-executive director.(Andrew Marsden appointed as non-executive director )(Brief article)
February 6, 2009... Wunderman has appointed Andrew Marsden as a non-executive director Marsden has ten years experience working as the marketing director of Britvic, and is also a non-executive director for the shopper marketing agency Mesh. ...

Close-Up: Clients and agencies unite in the face of crunch.(Viewpoint essay)
February 6, 2009... The annual Campaign event addressed many issues, but found clients and agencies broadly as one, Mark Sinnock writes. I attended therapy last week. It was one of those painful experiences that starts out with an expose of a few home truths,...

Close-Up: DLKW brings in Prest to raise its creative profile.
February 6, 2009... Defined by its all-singing Halifax ads, the agency hires an award-winning creative to widen its offering. Howard Brown and his grinning, all-singing and dancing friends at Halifax have seen their last days on our screens. The agency...

Close-Up: Staying ahead of the game with PSFK.(Good Ideas Salon a forum based on digital advertising)
February 6, 2009... The trends and innovation company's Good Ideas Salon came to London. Matt Williams reports. The trends and innovation company PSFK came to London last week with a new event designed to help foster discussion and inspire agencies to keep...

Close-Up: Should COI rethink digital approach?(Liam Bryne joins COI digital and regional media)
February 6, 2009... Minister Liam Bryne has stepped in to join up COI's digital and regional media, Ian Darby reports. COI is currently in a state of flux. Following the resignation of the chief executive, Alan Bishop, last October, it has still to appoint a...

Close-Up: The hot seat - Robin Wight, Engine Group.(interview)(Interview)(Brief article)
February 6, 2009... Name: Robin Wight Job: President, Engine Group - You've got five hours left before the world explodes, what would you do? Fly my family and friends to El Bulli, the world's best restaurant. At least we would die with a contented...

Media Perspective: Sky faces a battle to keep hold of the jewel in its crown.(Satellite television industry maintains its service standards)
February 6, 2009... Sky celebrates its 20th anniversary this week (see feature, page 20) and no doubt has much to cheer. It may face as many challenges as it always has, but, in one area especially, that of sports coverage, and notably football, it has always...

Media Forum: Has Absolute name worked?(Radio Joint Audience Research Limited)
February 6, 2009... What conclusions can be drawn from its Rajar results, Anne Cassidy asks. The rather quaint 'pen and paper' Rajar diary system for radio audience measurement is no stranger to controversy. A few years back, the former talkSPORT chief...

Media: Chatter.(Viewpoint essay)(Brief article)
February 6, 2009... 'She is a brilliant professional journalist who has brought great distinction and courage to editing the Standard.' - Paul Dacre, the editor-in-chief at Associated Newspapers, praises Veronica Wadley, who was replaced as the Evening Standard...

Media Headliner: Murdoch puts faith in Schwartz to galvanise NI.
February 6, 2009... The arrival of Jeremy Schwartz shows that NI is putting marketing at the very heart of its business strategy. News International's programme of glasnost and perestroika (to borrow from a lexicon of reform pioneered in a similarly...

Media Lifeline: Google's ad sales.(Google Inc commercial operation)
February 6, 2009... The web giant's successful UK ad operation has been controversial since its launch. September 2001: Having just launched google.co.uk, Google prepares to ratchet up its UK commercial operation by hiring Kate Burns, who had previously been...

Media Perspective: Brands pour on to Twitter as it enters the mainstream.
February 6, 2009... I've wittered on about Twitter quite a lot in these august pages, on and off for just under two years. I bet that a lot of you have groaned and moved on. Twitter is, in many ways, the most self- indulgently pointless of social media tools....

Media: Carter maps out the digital future of Britain.(Minister for Communications, Technology and Broadcasting)
February 6, 2009... With the release of Stephen Carter's interim report on Digital Britain, Andrew Grice asks the Lords minister what it all will mean for advertising. Stephen Carter joined a group of old friends from the advertising industry in the country...

The World: The Super Bowl stands up to economic scrutiny.
February 6, 2009... DDB's worldwide chief, Bob Scarpelli, wasn't sure how ads would meet with consumer expectations in the financial climate. Like all big games, Super Bowl XLIII was all about match-ups. How would the high-powered offense of the Cinderella...

Editorial: Govt ads can't become a party political broadcast.(Editorial)(Brief article)
February 6, 2009... At what stage does a government information campaign become political propaganda? The dividing line has always been a fine one. But the Government now looks to be in serious danger of crossing it. The threat comes from Liam Byrne, the...

Editorial: Lowe counting cost of domestic abuse.(Lowe (London, England))(Editorial)(Brief article)
February 6, 2009... It now seems pretty clear the way the wind is blowing at Lowe London. Robert Marsh, the agency's newly appointed managing director, isn't only an executive with a lot of international experience, but a pivotal figure on Lowe Worldwide's key...

Opinion: Perspective - Why ECD is still the most important appointment.(executive creative director )(Column)
February 6, 2009... As I write this, I don't know whether Paul Silburn will be putting pen to contract and bunking from Charlotte Street to Whitfield Street. And in normal circumstances we wouldn't publish details about job moves until everything was...

Opinion: On the Campaign Couch ... with JB.
February 6, 2009... Q: I'm a marketing director who has been approached by a virtual online network of creatives from around the world with a view to working directly for me. I like the look of their work. But I'm also tempted by the fact that they'll charge...