Campaign articles from February 2008

Campaign archives from February 2008

Studzinski quits Publicis to join Mother.(Nik Studzinski)
February 1, 2008... Publicis' executive creative director, Nik Studzinski, defects to Mother and is expected to replace Damon Collins on Boots. Nik Studzinski, the executive creative director at Publicis, is leaving the agency to join Mother as a creative...

Aviva sees agencies for pounds 4m digital task.(Brief article)
February 1, 2008... Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its pounds 4 million UK digital advertising account. The world's fifth-largest insurance company is contacting digital agencies this week ahead of a...

Europe's rail networks seek agency to promote green credentials.(Brief article)
February 1, 2008... Rail Team, a consortium of European rail companies, has approached agencies with a brief to promote the green credentials of train travel. The agencies will be asked to provide strategic recommendations on how the companies in the group,...

Saatchis beats AMV to pounds 50m Guinness.(Saatchi & Saatchi Company PLC)(Abbott Mead Vickers)(Guinness Brewing)(Brief article)
February 1, 2008... Saatchi & Saatchi is tipped to win the pounds 50 million Guinness brief to promote the company's 250th-anniversary celebrations in December 2009. The agency is understood to be in contract discussions with Diageo, Guinness' parent company....

Burnett duo lands top prize at Annas.(Brief article)
February 1, 2008... Leo Burnett's Richard Brim and Daniel Fisher scooped the pounds 25,000 first prize for creating the best newspaper ad of 2007 at the Anna Awards on Wednesday night. The creative team's work on road safety for the Department for Transport...

Butlins in hunt for new digital agency.(Brief article)
February 1, 2008... Butlins is on the hunt for a digital creative agency to develop branding and acquisition campaigns. The holiday company is looking to build a shortlist ahead of a pitch in April. The winning agency will overhaul its online activity for...

Latest Alesha Dixon video to promote Ford Focus.(Brief article)
February 1, 2008... Ford is funding a music video featuring Alesha Dixon, the former Mis-Teeq singer and winner of Strictly Come Dancing, that promotes its new Ford Focus model and Dixon's latest track. Created by the branded content agency Cake, the video is...

Charities to be given go-ahead for TV ads.(Charity Organization Society (London, England))(Brief article)
February 1, 2008... Charities are set to boost their advertising spend following moves to relax the rules on their freedom to run broadcast ad campaigns. The Charity Commission is expected on Thursday (31 January) to approve new guidelines that would open the...

AMV tops new-business league.(Abbott Mead Vickers/BBDO Ltd.)
February 1, 2008... AMV claimed the most wins in 2007 while Fallon boasted a 100 per cent win rate, according to the AAR. Abbott Mead Vickers BBDO was the most successful agency in new-business terms in 2007, according to a new report from the AAR. The...

Toaldo to take Hub+ chief executive role.(Simon Toaldo)(Brief article)
February 1, 2008... Simon Toaldo, the former managing director of Ingram, is joining the Omnicom production unit Hub+ as its chief executive. He starts his new position in March and will lead a nine-strong management team, as well as overseeing strategy and...

Agencies line up for COI pensions task.(Brief article)
February 1, 2008... COI has kicked off a search for an agency to handle a direct marketing brief to promote the Pensions Regulator. The account will include a business-to-business DM campaign aimed at educating employers about their role in running and...

Scope reviews direct marketing.(Brief article)
February 1, 2008... Scope, the charity that champions equality for the disabled, has called a pitch for its award-winning direct marketing account. The successful agency will be briefed to produce direct marketing campaigns aimed at attracting new donors and...

Clinique for Men to use digital agency.(Brief article)
February 1, 2008... Estee Lauder is looking for a digital agency to handle online advertising for its Clinique range of lotions and fragrances. The winning agency will be briefed initially with relaunching the company's Clinique for Men range. The work...

Lowe plans HQ shift to London.(Lowe Worldwide )
February 1, 2008... Global network to relocate its powerbase following the exit of London chief executive Amanda Walsh. Steve Gatfield, the Lowe Worldwide chief executive, is preparing to move the network's international headquarters to London following the...

The Week: Best of the blogs - Know your audience.(Brief article)
February 1, 2008... Does your brand need a Clause 4 moment? One which says: 'To hell with your core target audience - you can usually afford to take them for granted - and, instead, let's use innovation to look for business elsewhere.' It's an approach that...

The Week: Advertising news - Qtrax service to launch in UK.(Brief article)
February 1, 2008... A new advertising-supported music download service announced it is to launch in the UK, backed by record companies including Universal Music, Sony BMG and EMI. McDonald's, Burger King, Samsung, Ford and Microsoft have already signed up to...

The Week: Media news - BBC comes to MySpace.(Brief article)
February 1, 2008... BBC Worldwide has signed a deal with MySpace to make programmes such as Doctor Who and Top Gear available on the social networking site. Around 150 clips of BBC output will be accessible online via a dedicated BBC Worldwide channel on My...

The Week: Media news - ITV cuts F1 sponsorship deal.(Brief article)
February 1, 2008... ITV is to cut the price of its 2008 Formula One sponsorship package from pounds 4 million to less than pounds 3 million after receiving muted interest at the original price. ITV said it was in talks with three possible sponsors and it expected...

The Week: Media news - BPI bought by Haymarket.(Brief article)
February 1, 2008... Haymarket Consumer Media has bought the sports photo agency Back Page Images for an undisclosed sum. BPI, which was formed in 2004 by the photographers Javier Garcia and Jed Leicester, has a team of contracted photographers that cover all...

The Week: Media news - The Sun circulation soars.(Brief article)
February 1, 2008... Sales of The Sun newspaper rose to almost four million on Saturday 26 January, boosted by its readers' offer of two free energy-saving light bulbs. Circulation shot up by 408,000 compared with the previous Saturday thanks to the...

The Week: Media news - Telegraph site in user losses.(Brief article)
February 1, 2008... Telegraph.co.uk lost more than two million users in December, in a traditionally poor month that saw declines across the board, according to the latest ABC newspaper website figures. The Telegraph's site fell to fourth place, with 10.5...

The Week: Media news - Kinetic closes in on Apple.(Brief article)
February 1, 2008... Kinetic is set to snatch the pounds 3.6 million outdoor planning and buying account for Apple from the ten-year incumbent Posterscope Kinetic is working on a brief for Apple to test the idea of the two companies working together. If successful,...

The Week: Media news - VW signs mag sponsor deal.(Volkswagen AG)(Magazine)(Brief article)
February 1, 2008... Volkswagen has signed a one-year deal to sponsor The Observer Film Quarterly, the new spin-off title that will launch with The Observer on 3 February. The new magazine will be published in the same style as the paper's existing magazines,...

The Week: Brand news - McDonald's to offer A-Levels.(Brief article)
February 1, 2008... McDonald's has been given the go-ahead from the Qualifications & Curriculum Authority to offer its employees A-Level-standard courses in human resources and marketing. The fast-food giant will become one of the first UK companies to offer...

The Week: Brand news - BA in London 2012 tie-up.(British Airways)(Brief article)
February 1, 2008... British Airways is poised to be unveiled next week as the official airline of the London 2012 Olympics, in a deal worth an estimated pounds 50 million. Earlier this month, the airline revealed it was to end its sponsorship of the London...

The Week: City news - S&N sold to beer-makers.(Scottish & Newcastle Breweries PLC)(Brief article)
February 1, 2008... Heineken and Carlsberg have bought Scottish & Newcastle for pounds 7.8 billion. The 800p-a-share deal was reached after three previous advances were rejected. The company is to be split between Carlsberg and Heineken once the takeover is...

The Week: City news - Emap mag revenues fall.(magazine)(Emap Digital Ltd.)(Brief article)
February 1, 2008... Consumer magazine revenues at Emap fell 9 per cent year on year for the final three months of 2007, following a 'weaker than expected' Christmas performance, the company revealed this week in a trading statement. Emap's radio operation,...

The Week: City news - Emap sale given 'go-ahead'.(Brief article)
February 1, 2008... The sale of Emap's consumer magazine and radio operation to the pubishing company H Bauer for pounds 1.14 billion has been given the go-ahead by 'close to 98 per cent' of shareholders. The purchase will be made official by the end of...

The Week: Stolkin and Meredith complete buyout of Talent Business.(Gary Stolkin)(Meredith, Lucy)(Brief article)
February 1, 2008... Gary Stolkin, the former chief executive of The Talent Business, and Lucy Meredith, the chief executive of its US office, have completed a management buyout of the company. The pair, who each now own 50 per cent of the business, bought it...

The Week: i-Q - The internet question - Why are there so few female creative chiefs?(Brief article)
February 1, 2008... Ask Neil French... Remember when a year ago at a conference in Toronto he was asked this very question, he replied something like: 'Cos, women belong at home in the kitchen!' OK... It might not have been those exact words, but close...

The Week: People news - Mullin made Sindie editor.(Brief article)
February 1, 2008... John Mullin has been appointed as the new editor of The Independent on Sunday, replacing Tristan Davies, who left in December. Mullin was Davies' deputy before he was made acting editor after Davies' departure

The Week: People news - MySpace promotes Berman.(Jeff Berman )(Brief article)
February 1, 2008... MySpace has promoted Jeff Berman to the newly created role of executive vice-president of marketing and content. Berman will be responsible for marketing campaigns for the social networking website and will oversee the expansion of MySpace...

The Week: People news - McIlrath quits H&D for Iris.(Shaun McIlrath)(Hurrell and Dawson)(Brief article)
February 1, 2008... Shaun McIlrath, the founding partner and creative director at Hurrell and Dawson, has been poached by Iris to take the new role of executive creative director. McIlrath will work alongside Iris' founding partner and global creative...

The Week: People news - Magnani in new OMD role.(Peter Magnani )(Brief article)
February 1, 2008... OMD has appointed Peter Magnani to the newly created role of director of international clients. Magnani, who is currently the manager of OMD International, will work across the network's key global and regional accounts, reporting to Nikki...

The Week: People news - MindShare hires Wallace.(MindShare Interaction)(Scott Wallace)(Brief article)
February 1, 2008... MindShare Interaction has poached Scott Wallace, currently responsible for building and leading AKQA's analytics department, to manage all digital analytics across its European network. The hire is the first move by the new EMEA chief...

The Week: People news - Stewart moves to Britvic.(Britvic Soft Drinks Ltd. appoints Simon Stewart)(Brief article)
February 1, 2008... Simon Stewart, Emap's chief marketing officer and a former Publicis senior vice-president, has joined Britvic as its new marketing director. Stewart, who has held senior marketing roles at Diageo and Allied Domecq, will be responsible for...

The Week: People news - Beasley leaves DraftFCB.(Stephen Beasley)(Brief article)
February 1, 2008... WDMP has poached DraftFCB's head of digital, Stephen Beasley, to take an equivalent role at the direct marketing agency and to strengthen the agency's digital offering across its portfolio of clients. The appointment follows that of Gary...

The Week: People news - Lucas heads for Japan.(resignation of Darren Lucas)(Brief article)
February 1, 2008... Darren Lucas, the TV director at Initiative, is leaving the agency after 11 years to join MindShare Japan as a managing partner. Lucas, who is responsible for sponsorship and TV at Initiative, will move to Japan in February and work on the...

The Week: People news - Burnham takes culture role.(appointment of Andy Burnham)(Brief article)
February 1, 2008... Andy Burnham, the chief secretary to the Treasury, has been appointed as the new culture secretary, following last week's Cabinet reshuffle. He replaces James Purnell who moved to the Department for Work and Pensions. The reshuffle...

The Week: People news - Sorrell and Levy's Davos row.(Martin Sorrell and Maurice Levy indulged in verbal sparring at the World Economic Forum)(Brief article)
February 1, 2008... Sir Martin Sorrell and Maurice Levy, the respective chiefs of WPP and Publicis Groupe, indulged in some verbal sparring at the World Economic Forum in Davos last week. Commenting on the recently announced partnership between Publicis and...

The Week: People news - Budimlija joins Joshua G2.(appointment of Verra Budimlija)(Brief article)
February 1, 2008... Joshua G2 has appointed Verra Budimlija, the head of planning at Nitro London, to the newly created role of cross-agency head of planning. Budimlija will take responsibility for strategic planning across the agency. She joins after just 12...

The Week: Advertising reviews - MWO wins Wickes account.(Mortimer Whittaker O'Sullivan)(Wickes Building Supplies)(Brief article)
February 1, 2008... Wickes Building Supplies has appointed Mortimer Whittaker O'Sullivan to handle its pounds 10 million advertising account. BDH\TBWA will continue as the building retailer's below-the-line agency MWO was appointed by the new Wickes marketing...

The Week: Digital reviews - BBH lands Robinsons brief.(Bartle Bogle Hegarty Ltd.)(Robinsons online)(Brief article)
February 1, 2008... Bartle Bogle Hegarty has picked up its second piece of digital business, securing the Robinsons online account without a pitch. The agency already works on Robinsons' above-the-line account

The Week: Digital reviews - Tribal DDB wins Diageo job.(Tribal DDB Worldwide)(Brief article)
February 1, 2008... Diageo has handed Tribal DDB a brief to boost customer loyalty across its portfolio of brands, which include Baileys, Guinness and Gordon's Gin. Tribal, an existing roster agency, has been asked to develop an umbrella brand for the drinks...

The Week: Digital reviews - Arla appoints Outside Line.(Arla Foods Ingredients A.m.b.a. (Red Hill, England))(Brief article)
February 1, 2008... Arla Foods has appointed Outside Line to the digital account for its Cravendale milk brand. The agency will redesign its Milk Matters website and work on digital marketing campaigns

The Week: Digital reviews - LBi takes on Adecco task.
February 1, 2008... Adecco, the recruitment consultancy, has appointed LBi as its full-service digital agency with responsibility for website development, online advertising and digital strategy worldwide

The Week: Diffiniti beats three to land pounds 23m Sky digital media.(British Sky Broadcasting Group PLC. Sky Digital)(Brief article)
February 1, 2008... Sky has handed its pounds 23.5 million digital media account, formerly held by i-level, to Diffiniti. The Aegis-owned Diffinti beat WWP's MediaCom, Havas' Media Contacts and Syzergy's Unique Digital to land the business, which is one of...

The World: Chicago - OgilvyOne beats MRM and DraftFCB to Sears task.(OgilvyOne Worldwide)(Sears Holdings Corp.)(Brief article)
February 1, 2008... Sears Holdings, the US retail giant, has consolidated its direct marketing and customer relationship management into OgilvyOne. The agency beat other shops, including Interpublic's DraftFCB and MRM, to land the account, which includes the...

The World: Toronto - Downtown Partners closes doors on Toronto office.(Brief article)
February 1, 2008... The Omnicom-owned Downtown Partners is to shut its 40-strong Toronto office after the loss of its flagship Labatt Breweries of Canada account. The office was opened in 2001 specifically to handle the Labatt business, which accounted for...

The World: New York - Judge rejects move to dismiss harassment claims.(Steve Biegel)(Toyo Shigeta)(Brief article)
February 1, 2008... A judge has rejected a motion by Dentsu to dismiss a claim of sexual harassment and discrimination by a former creative director. Steve Biegel claims Toyo Shigeta, Dentsu's top North American executive, forced him to visit a Czech brothel...

The World: New York - Lowe's Nancy Hill to head US ad trade body.(American Association of Advertising Agencies)(Brief article)
February 1, 2008... Nancy Hill, the former Lowe North American chief executive, is set to be named as the new head of the American Association of Advertising Agencies. She will succeed Burtch Drake, who is retiring after 14 years as the chief executive of the...

The World: Beijing - Interpublic picked for China Mobile marketing task.(Brief article)
February 1, 2008... China Mobile, the world's largest mobile phone operator, has picked Interpublic to handle its overseas marketing communications as it prepares an aggressive acquisition strategy beyond its home market. The creative assignment will be led by...

The World: Dallas - Initiative wins dollars 150m Cadbury Schweppes business.(Brief article)
February 1, 2008... Interpublic's Initiative has won the media planning and buying assignments on the Cadbury Schweppes America Beverages dollars 150 million account following a four-way pitch. The business moves from WPP's Mediaedge:cia in New York, which...

The World: Miami - Carnival Cruise Lines in media and creative review.(Brief article)
February 1, 2008... Carnival Cruise Lines has kicked off a review of the creative and media assigments on its account, which are estimated to bill more than dollars 70 million. Carnival, the flagship line of Carnival Corporation, said it was in the process of...

The World: Washington - FCC in go-ahead for dollars 20bn Clear Channel deal.(Brief article)
February 1, 2008... Federal regulators have given the go-ahead to a private equity deal that will take the radio giant Clear Channel private, and result in the sale of 42 stations. Although the Federal Communications Commission unanimously approved the...

The World: Hong Kong - Saatchis chief to join Inspiros operation in NZ.(O'Mahony, Jim quits his company)(Brief article)
February 1, 2008... Jim O'Mahony, the Saatchi & Saatchi chief executive for China, Russia, India and Brazil, is quitting the role next month to become the managing director of the Saatchis-owned Inspiros operation in New Zealand. His Brazil and Russia...

The World: Hong Kong - M&C hired for rice milk brief.(Brief article)
February 1, 2008... The M&C Saatchi agency in Hong Kong has been appointed by the Singapore-based food manufacturer Yeo's to handle its dollars 1.2 million Soy Dream rice milk brand. An awareness-building integrated campaign, including TV, print and outdoor work,...

The World: Sydney - The Bulletin closes down after 128-year run.(Brief article)
February 1, 2008... The Bulletin, Australia's oldest magazine, has been closed by its publisher, ACP Magazines, after 128 years. Falling commercial revenues and the rise of the internet are being blamed for its demise. The weekly news title had been suffering...

The Work: New campaigns - UK.(briefs)
February 1, 2008... FORD - ORCHESTRA CREDITS Project: Orchestra Client: Mark Simpson, director of marketing communications, Ford of Europe Brief: Launch the restyled Ford Focus Creative agency: Ogilvy Advertising Writer: John Crozier Art director:...

Pitch update.
February 1, 2008... Watch out M&C Saatchi, Sir Frank Lowe could well be playing a part in your future. With Heineken's Scottish & Newcastle takeover deal now in place, expect Sir Frank's close ties with the Heineken family to influence the future of S&N's...

New-Business Rankings: 1 February 2008.(Statistical table)
February 1, 2008... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m)...

Hotline: Innocent Drinks moves its ad account.(Innocent ltd)(Brief article)
February 1, 2008... Innocent Drinks has moved its pounds 4 million ad account out of Lowe London. The smoothie-maker plans to establish an in-house creative team to handle all the brand's above- and below-the-line communications

Hotline: I-level in talks with four companies.(Brief article)
February 1, 2008... I-level is in talks with four companies, including Aegis, over a potential sale. Two private equity groups and the equity-backed digital agency AKQA are also thought to be bidding for the digital media agency

Hotline: OMD UK retains National Savings account.(Brief article)
February 1, 2008... OMD UK has retained the pounds 7 million National Savings & Investments media planning and buying account. It won in a final pitch against Carat and Zed Media. Kitcatt Nohr Alexander Shaw has won the direct marketing business for NS&I

Hotline: Staples appoints McCann Erickson.(appointment of Erickson, Mccann)(Brief article)
February 1, 2008... Staples, the office supplies retailer, has appointed McCann Erickson to handle its pounds 3 million UK creative account. The agency, which handles the company's advertising in the US, picked up the business without a pitch from the incumbent,...

Hotline: Confused.com hunts for digital agency.(Brief article)
February 1, 2008... Confused.com, the insurance comparison website, is on the hunt for a digital agency to redesign its site ahead of a relaunch scheduled for later this year

Hotline: Butlins appoints August Media.
February 1, 2008... Butlins has appointed the customer publishing agency August Media to create a magazine called Xtra to be distributed to 50,000 members of its Premier Club

Hotline: Omnicom successfully defends lawsuit from investors.(Brief article)
February 1, 2008... Omnicom has successfully defended a lawsuit from investors, who were claiming dollars 1 billion (pounds 502 million) in damages over the way it accounted for its internet assets following the dotcom bust. A US District Judge has thrown out the...

Hotline: DDB WWAV Rapp Collins is rebranding.(Brief article)
February 1, 2008... DDB WWAV Rapp Collins, the below-the-line agency launched by WWAV Rapp Collins and DDB London in 2006, is rebranding as Touch DDB, marking the end of its financial ties with WWAV Rapp Collins

Hotline: JWT poised to scoop Corona Extra account.
February 1, 2008... JWT is poised to scoop the pan-European ad account for the beer brand Corona Extra. JWT pitched against undisclosed agencies for the business

Hotline: Nitro London hires Kate Howe.(Brief article)
February 1, 2008... Nitro London has hired the former Leo Burnett managing director Kate Howe in an equivalent role. Howe joins from Gala Coral Group, where she was the marketing director

Hotline: Starcom wins FindaProperty.com account.
February 1, 2008... Starcom has won the media account for Associated Newspapers' FindaProperty.com and Loopylove.com following a pitch against undisclosed agencies

Hotline: John Ayling & Associates awarded LoSalt media business.(Brief article)
February 1, 2008... John Ayling & Associates has been awarded the pounds 1 million media business for LoSalt, the low-sodium salt brand. The brand is to launch its first marketing campaign through TVLowCost

Close-Up: Profile - Opposites attract for Karmarama.(Nicola Mendelsohn)
February 1, 2008... Nicola Mendelsohn's imminent arrival heralds a new direction for the agency, Kate Nettleton says. We don't enter expensive and egocentric creative awards, we don't do big adland parties, and I don't tend to hang around with other people in...

Close-Up: Live issue - Why adland is well-placed to confront obesity.
February 1, 2008... The Government has often turned to the ad industry to highlight public awareness issues with great effect. Throughout its history, and more so in recent times, the advertising industry has regularly faced criticism from the Government,...

Close-Up: Live issue - How will recession threat hit industry?
February 1, 2008... What kind of impact is the economic downturn likely to have on marcoms groups, John Tylee asks. What troubles most marcoms company chiefs about the white-knuckle ride their share prices are currently taking is their powerlessness to...

Close-Up: 24 hours with ... Alan Rutherford, Digitas Global.
February 1, 2008... Name: Alan Rutherford Job: Chief executive, Digitas Global Professional mission: To build Digitas as a leading global network within the Publicis Groupe Professional mantra: God knows 5.30am Watch my beloved West Ham on hotel TV....

Media Perspective: Integration offers a digital breakthrough for traditional shops.(ZenithOptimedia)
February 1, 2008... The recent capture by ZenithOptimedia of the pounds 20 million O2 online media planning and buying account was interesting in at least two ways. First, because it showed that ZenithOptimedia has a strong enough digital operation, outside...

Media Forum: Is AFP going mainstream?
February 1, 2008... Has ITV ushered in a new ad-funded programming era? Last week, ITV announced that it has reached an agreement whereby Pedigree will fund a new ITV1 series called Dog Rescue. It is the first fully advertiser-funded project to be developed...

Media: Chatter.(Quotation)
February 1, 2008... 'People have been saying that TV is down the pan but that is just not true. The so-called 'connected generation' are watching TV.' - Mike Parker, the head of strategic sales and commercial marketing at Channel 4, following the news that TV...

Media Headliner: Putting some fire into the belly of Eve magazine.
February 1, 2008... Eve's Nic McCarthy is determined to turn the title from a 'quiet success' into the 'go-to' women's monthly. Nic McCarthy, the new editor of Eve magazine, tells Campaign that she will add some 'fire in the belly' to the title. And she...

Media Lifeline: Virgin Radio.
February 1, 2008... Having been bought by SMG, Virgin Radio has struggled to recapture the past glories of the 90s. March 2000: Chris Evans, not only Virgin Radio's star DJ, but also (through his Ginger Media company) its owner, too, sells the station to SMG...

Media Perspective: Important lessons on what makes the top magazines tick.
February 1, 2008... I went to this fantastic conference on the history and future of magazine design last week at the glorious old St Bride Library off Fleet Street. You were probably all there. What could be a better place for an art director or media...

Media: All about ... The launch of IPA Search Group.
February 1, 2008... The search marketing body will be broadly welcomed, Alasdair Reid says. Search-engine marketing may like to portray itself as the most transparent and accountable marketing channel ever invented, and in many respects there is more than a...