Campaign articles from February 2007

Campaign archives from February 2007

Jameson whiskey seeks agency.
February 2, 2007... Pernod Ricard invites advertising agencies to tender for Jameson brand as UK whisky sales decline. The drinks giant Pernod Ricard is currently in talks with a number of UK agencies about its Jameson Irish whiskey account. The...

Fredrik Bond plans production start-up.(MJZ London)(Brief article)
February 2, 2007... The commercials director Fredrik Bond is leaving MJZ London to launch his own production company. He remains represented by MJZ in the US. His partner in the as-yet-unnamed venture is the Gorgeous producer Helen Kenny. The pair worked...

Publicis lands pounds 20 million global Airbus account.
February 2, 2007... Publicis has won the pounds 20 million global advertising account for the aeroplane manufacturer Airbus. The agency landed the business, which was formerly at Euro RSCG, following a pitch against Ogilvy Advertising. Publicis will...

Universal scoops Ofcom media task.(Office of Communications (United Kingdom))(Brief article)
February 2, 2007... Ofcom has appointed Universal McCann as its planning and buying agency, concluding one of the most protracted media pitches of recent years. The communications regulator called the pitch a year ago and began the process with a lengthy list...

SMA calls pitch for pounds 3m creative brief.(SMA Nutrition)(Brief article)
February 2, 2007... SMA has approached agencies with a pounds 3 million brief to promote its baby formula line. The brief covers consumer and healthcare advertising, and will require agencies to produce an integrated campaign for the SMA brand. The pitch...

'St Wayne' team tops Annas bill.
February 2, 2007... Judges also recognise BBH's effort for Murphy's Irish Stout and RKCR/Y&R's Virgin Trains work. The team behind Wieden & Kennedy's 'St Wayne' ad for Nike scooped the pounds 25,000 'Winner of Winners' award for best national newspaper ad of...

Martin Bowley joins Pitch in COO role.
February 2, 2007... Martin Bowley, the former chief executive of Carlton Media Sales, has resurfaced as the chief operating officer of the mobile company Pitch Entertainment Group. Bowley, who has most recently been working on launching radio stations in...

GMG hires Folwell to grow digital focus.(Steve Folwell joins Guardian Media Group PLC)(Brief article)
February 2, 2007... Guardian Media Group has appointed Steve Folwell to the new position of head of strategy, as it looks to increase its focus in areas such as digital services and radio. Folwell, a member of the media practice at consultancy McKinsey, will...

TBWA creative duo defects to Fallon.
February 2, 2007... Fallon has signed the creative team of Chris Bovill and John Allison from TBWA\London, as the shop begins to staff up following its recent Asda win. Former Campaign Faces To Watch, Bovill and Allison met at Manchester Metropolitan...

JWT and Lowe battle for pounds 5m Yakult.
February 2, 2007... JWT and Lowe are to fight it out for the pounds 5 million UK portion of the Yakult business. Last week, the health drink manufacturer announced it was parting company with its UK advertising agency, Wieden & Kennedy. Its decision to...

Agency.com expands Ikea business with above-the-line and DM acquisitions.(Brief article)
February 2, 2007... Agency.com has extended its hold on the Ikea account by picking up the above-the-line and direct marketing briefs without a pitch. The appointment sees the digital shop take the lead agency role for the Swedish furniture brand. It will be...

Open University reviews pounds 2.5m online media account.(Brief article)
February 2, 2007... The Open University has kicked off a review of its online media and planning buying business. The account, worth an estimated pounds 2.5 million, is currently held by Green Cathedral, and is up for statutory review. Green Cathedral,...

LBi chosen for 2012 Olympic digital role.(Brief article)
February 2, 2007... London 2012 is on the verge of signing up the full-service digital agency LBi to handle digital services in the run-up to the Olympic games. The appointment follows a tender process that also included Syzygy, the agency that works on the...

Agencies pitch for Grant's whisky task.(Brief article)
February 2, 2007... Grant's, the blended Scotch whisky owned by William Grant & Sons, is looking for an advertising agency to handle its above-the-line account. It is in the first stages of meeting agencies, and is looking to produce a long list of six,...

Karmarama to handle Taut creative.(Brief article)
February 2, 2007... The sports drink brand Taut has appointed Karmarama and Goodstuff to handle its creative and media planning respectively. The move comes ahead of a pounds 1 million marketing push this year. It is also hunting for a digital agency, as it...

Newhaven hired for pounds 1m BoS retail brief.(Bank of Scotland contracts with Newhaven Communications )(Brief article)
February 2, 2007... Newhaven Communications has picked up the pounds 1 million retail account for the Bank of Scotland, as the company turns its back on English ads. In a final pitch, the bank saw presentations from three Scottish agencies - Newhaven, The...

Save the Children gives new donor task to PAA.(Partners Andrews Aldridge)(Brief article)
February 2, 2007... Partners Andrews Aldridge has been appointed by Save the Children with a brief to acquire new UK donors. The incumbent on the business, Proximity London, will continue to work on retaining existing donors. The agency won the task after...

MPG wins pounds 7m National Express account.(contracts of National Express Group with Media Planning Group )(Brief article)
February 2, 2007... National Express Group, the transport company, has hired Media Planning Group to handle its pounds 7 million media planning and buying account after a three-way contest. The process started last September, and included the incumbent, The...

GCap bolsters interactive offer.(services of GCap Media PLC)
February 2, 2007... GCap Interactive division to combine use of traditional and new-media channels for key radio brands. GCap Media is creating a new unit to focus on developing its brands in areas outside of traditional analogue radio. Called GCap...

AMV BBDO pair take Aerial for 'labour' ad.(Aerial Award of the year for the best radio ad for Abbott Mead Vickers/BBDO Ltd.)(Brief article)
February 2, 2007... The Abbott Mead Vickers BBDO creative team of Sonny Adorjan and Milo Campbell have won the first Aerial Award of the year for the best radio ad in January. Their 'labour' spot, for Tower Hamlets Council, was judged the top work by the...

TBWA lands Capital Partners ad task.(contracts of Capital Partners Inc. and TBWA/London)(Brief article)
February 2, 2007... TBWA\London has won a three-way pitch to become the creative agency for the Istanbul-based global property developers Capital Partners. The agency joined forces with its sister agency Tequila and the media agency OMD International, seeing...

Sky appoints EHS Brann to help reduce customer churn.(advertising contracts of British Sky Broadcasting Group PLC )(Brief article)
February 2, 2007... EHS Brann has won the pounds 25 million Sky direct marketing account with a brief to help the broadcaster retain customers. The news breaks as Sky revealed it had added 183,000 customers in the past quarter. The agency was appointed after...

Electronic Arts to sponsor daily 3 TV.(Brief article)
February 2, 2007... The games company Electronic Arts has signed a six-figure deal with 3 Mobile to sponsor its daily TV show. The six-month deal was brokered by EA's media agency, MediaCom, and the digital media company etv, which produces the daily...

Ripley joins IGA to boost in-game ads.
February 2, 2007... IGA Worldwide, the in-game advertising company, has appointed Kenneth Ripley as its executive vice-president of global advertising sales. Ripley joins from Discovery Communications, where he was the vice-president, sales development and...

Atlantic signs Saatchis in branded content deal.(contracts of Atlantic Recording Corp. with Saatchi and Saatchi)(Brief article)
February 2, 2007... Saatchi & Saatchi will be able to link major brands with Atlantic's recording stars. Saatchi & Saatchi has signed a deal with Atlantic Records to co-develop entertainment and branded content opportunities with its leading recording...

Between the Lines: GUM is living up to the hype.(contracts)(Brief article)
February 2, 2007... Ad agencies have been scrambling to build their branded content offerings, although for many agencies, more effort has gone into PR-ing these divisions than actually making branded content. Saatchi & Saatchi's GUM division has generated its...

Between the Lines: The digital war continues.
February 2, 2007... News that Ikea has charged Agency.com with above-the-line ad briefs should send shivers down adland's spine (page 3). The digital agency is leveraging a healthy relationship and its creative and strategic ability in order to handle what would...

Between the Lines: A comedown for Bowley?(Martin Bowley)(Brief article)
February 2, 2007... By many measures, Martin Bowley's new job seems like something of a comedown for a man who was not so long ago one of the most powerful people in media as the head of Carlton Sales. Now he's the chief of a mobile ad company (page 2). The...

New-Business Rankings: 2 February 2007.(Statistical table)(Company rankings)
February 2, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Rory Sutherland to chair DM jury at Cannes.(Brief article)
February 2, 2007... Ogilvy Group's vice-chairman, Rory Sutherland, is to chair the DM jury at the 2007 Cannes Festival. Sutherland has been working as a creative in the industry since 1990. He follows in the footsteps of Steve Harrison, Wunderman's worldwide...

Hotline: Vision Express shortlists agencies.(contracts)(Brief article)
February 2, 2007... Vision Express has shortlisted Miles Calcraft Briginshaw Duffy, Abbott Mead Vickers BBDO, Publicis and Clemmow Hornby Inge to contest its pounds 7 million advertising account. The optician business parted company with Euro RSCG London 18 months...

Hotline: Premierline Direct appoints WWAV Rapp Collins Media Leeds.(Brief article)
February 2, 2007... Premierline Direct, the direct insurance company, has appointed WWAV Rapp Collins Media Leeds to handle its pounds 5 million media planning and buying account. The business was previously with MediaVest Manchester. The appointment follows...

Hotline: Post Office issues agency shortlist.(contracts)(Brief article)
February 2, 2007... The Post Office has issued a shortlist for its pounds 12 million account following a request for information that was put out via Haystack. It is believed to include Grey and Leo Burnett. The incumbent, Publicis, declined to repitch.

Hotline: Agencies pitch for ebookers account.(contracts)(Brief article)
February 2, 2007... MediaCom, Carat and OMD are understood to be pitching for the pounds 500,000 media planning and buying account for the online travel agency ebookers. Ebookers currently works with Conrad for its classified media buying.

Hotline: Mio Technology appoints ZenithOptimedia.(contracts)(Brief article)
February 2, 2007... Mio Technology, the company that produces GPS and PDA systems, has appointed ZenithOptimedia to handle its media planning and buying across Europe. The agency was appointed after a competitive pitch against other networks.

Hotline: Sony hires Ryan Morrison & MacMillan.(contracts)(Brief article)
February 2, 2007... Sony has hired the digital communications planner Ryan Morrison & MacMillan to develop the online strategy to promote its Blu-ray disc product. The online activity will include blogs and a website, which will be designed by the digital agency...

Hotline: Profero sells its TV production arm Inventa.
February 2, 2007... Profero has sold its TV production arm Inventa to the mobile marketing company Buongiorno in a pounds 1 million deal.

Hotline: Vodafone UK reviews its outdoor business.(Brief article)
February 2, 2007... Vodafone UK is in the last stages of a review for its outdoor business, believed to be worth pounds 19 million. The final decision is down to the incumbent, Kinetic, and Posterscope.

Hotline: Simon Amstell unveiled as host of 2007 Aeriel Awards.
February 2, 2007... Simon Amstell, the Channel 4 and BBC presenter, has been unveiled as the host of the 2007 Aerial Awards, run in association with Campaign. The event will be held at the Scala near King's Cross on 20 March.

Media Forum: Can radio rise to ad challenge?
February 2, 2007... Are the ambitious targets set by the RadioCentre achievable, Alasdair Reid asks. The honeymoon period is over. Not that Andrew Harrison, who took up his role as the chief executive of the RadioCentre back in October, has had much of a...

Media: Chatter.(Brief article)
February 2, 2007... 'We are getting an audience large enough where we have a chance to support creativity through sharing revenue with our users.' - The YouTube co-founder Chad Hurley on plans to share its ad revenue with users who submit films to the site ...

Media: ZenithOptimedia set to retain Superdrug account.(Brief article)
February 2, 2007... ZenithOptimedia is set to retain the pounds 7 million Superdrug media planning and buying account. The agency was involved in a final head-to-head pitch against Carat

Media: COI appoints BLM Media.(Central Office of Information)(Brief article)
February 2, 2007... COI has appointed BLM Media to work on planning for the Welsh Assembly. The brief, which BLM won after a pitch against other COI roster agencies, will cover a series of projects from the Welsh Assembly

Media: Titan Outdoor retains South Eastern trains contract.(Brief article)
February 2, 2007... Titan Outdoor has retained the South Eastern trains poster contract. Titan has been awarded preferred bidder status after a tender process. The five-year contract will cover all poster sites and sponsorships across South Eastern's 182 stations....

Media: Vodafone holds pitch for its outdoor business.(contracts)
February 2, 2007... Vodafone is holding a pitch for its pounds 19 million outdoor business. The incumbent, Kinetic, is understood to have been invited to repitch for the account. OMD, the agency's media planning and buying agency, is unaffected by the review

Media: Emirates launches customer title aimed at children.(Brief article)
February 2, 2007... The airline Emirates is launching a customer title aimed at children. The title, created by the customer publisher John Brown, will have a print run of 200,000 and will be distributed on Emirates flights

Media: Chrysalis Radio records 10,000 subscribers.(Brief article)
February 2, 2007... Chrysalis Radio has recorded 10,000 subscribers for its paid-for LBC podcast service. The service, which launched just over a year ago, includes repeats of LBC shows and uncut versions of celebrity interviews

Media: Aegis acquires Netherlands-based Interview-NSS.(acquisitions)(Brief article)
February 2, 2007... Aegis has acquired the Netherlands-based research company Interview-NSS for pounds 5.3 million. Interview-NSS has a number of media products, including the European Media & Marketing Service, which is conducted across 20 markets

Media: Loaded magazine joins forces with The Sun.(Brief article)
February 2, 2007... Loaded magazine has joined forces with The Sun to create a special issue focusing on winners of the newspaper's Page 3 Idol competition The deal will give Loaded access to the winner and five runners-up who will feature in the March issue of...

Media: Universal McCann appoints Tea Romano.(appointment)(promotion of Theresa Houlihan)(Brief article)
February 2, 2007... Universal McCann has appointed Tea Romano as its executive vice-president, global marketing director. Romano replaces Charlotte Hatfield in the role. The network has also promoted Theresa Houlihan to the head of business development and...

Media: Hachette Filipacchi launches Elle-branded website.
February 2, 2007... Hachette Filipacchi is launching an Elle-branded fashion website The site, www.elleuk.com, will include a buying service containing information on more than 10,000 fashion items.

Media: Norwich Union appoints publisher Square One.(Brief article)
February 2, 2007... Norwich Union has appointed the customer publisher Square One to publish its Real Living title, formerly known as Norwich Union Magazine Square One won the contract to publish the quarterly title after a pitch against five other publishers.

Media: The Independent appoints AdLink.(Brief article)
February 2, 2007... The Independent has appointed AdLink to handle sales for its website. AdLink beat the incumbent, eType, and will handle sales of display ads and areas such as keyword searches and e-mail marketing

Media: The National Magazine Company redesigns its websites.(Brief article)
February 2, 2007... The National Magazine Company is redesigning its websites for Prima and Harper's Bazaar. The redevelopment, led by Nancy Cruickshank, the managing director of Hearst Digital, will involve more user-generated content, and the Harper's Bazaar...

Media Headliner: I-level spurns suitors for life as an independent.(i-level hires old media veteran David Pattison)
February 2, 2007... The new-media agency has turned to the old-media veteran David Pattison to spearhead its expansion, Ian Darby writes. The founders of i-level sound like frustrated teenagers made to listen, just once too often, to the latest Meat Loaf album...

Media Lifeline: News Magazines.(Chronology)(Industry overview)
February 2, 2007... The News International division is attempting to play magazine publishers at their own game. September 2005: Stung by the success of men's weeklies and women's celebrity titles in stealing tabloid readers, News International sets up a mag...

Media Perspective: Media agencies can do worse than post content on YouTube.(YouTube considers distributing a portion of its ad revenues to users)
February 2, 2007... Last week the Home Office appointed agencies to work on a campaign to crack down on kerb-crawlers in UK cities. Having spoken to a few communications experts about the brief, I can think of more than one way to tackle these perverts. Maybe...

Media: All about ... In-game advertising.
February 2, 2007... Advertising in video games has become big business, Alasdair Reid writes. In-game advertising? Well it must be serious if Google is interested And Microsoft for that matter. In May 2006, Microsoft acquired one of the pioneers in this...

Media: Things We Like.(The Return of Prison Break on Five)(Pirates of the Caribbean advertisement campaign)(Sky revamps its customer magazine package)
February 2, 2007... THE RETURN OF PRISON BREAK ON FIVE Three episodes in, and the US drama hasn't disappointed in living up to the first series. A cross between The Fugitive and 24, the first series featured an epic prison breakout. Now the prisoners are on...

Media: Double Standards - 'The next excitement is just around the corner'.(Luke Townsend of America Online Inc.)(Miles Lewis of Yahoo! Inc.)(Interview)
February 2, 2007... Two agency sales chiefs and former colleagues reveal how they get the most out of their agencies and what advertisers in the near future will be able to do in the online sphere. LUKE TOWNSEND - HEAD OF AGENCY SALES, AOL - What are your...

Media: Strategy Analysis - Using Grime to stop black gun crime.(Metropolitan Police Service of London tries to convey the dangers of gun culture)
February 2, 2007... Project: Trident Client: Metropolitan Police Service Brief: Discourage young Londoners from getting involved with guns Target audience: 11- to 16-year-old black boys in London's gun crime hotspots Budget: pounds 200,000, including...

Media: Russell Davies.(advertising campaigns)
February 2, 2007... When I'm not composing these glistening pearls for Campaign, I spend quite a lot of time writing a blog called eggbaconchipsandbeans It's about fried food and cafes, as you might imagine. It's quite popular in the fried food and cafes...

The World: New York - Saatchis appointed to Wendy's new-look ad roster.
February 2, 2007... The fast-food chain Wendy's has dropped McCann Erickson from its dollars 400 million creative account and has appointed Saatchi & Saatchi Worldwide as its lead agency. Kirshenbaum Bond + Partners will continue to work on a number of...

The World: Paris - Delecour exit paves way for Klein at OMD France.(Bruno Delecour leaves, Sonja Klein joins)(Brief article)
February 2, 2007... Bruno Delecour has stood down after two years as the head of OMD France. A statement from Delecour said the decision tied in with plans to create his own company. However, other reports have linked his departure to the loss of large...

The World: Ho Chi Minh City - BBDO Asia to expand into Vietnam.(BBDO Asia Pacific)(Brief article)
February 2, 2007... BBDO Asia-Pacific is opening an office in Vietnam. The agency will formally begin trading in April 2007 and will be led by David Small, the former executive creative director of JWT Vietnam. The agency's founding client will be the...

The World: Hong Kong - Agencies to pitch for ABN Amro creative brief.
February 2, 2007... ABN Amro is reviewing its creative advertising arrangements in South-East Asia. The investment bank is expected to kick off conversations with agencies this week. Likely candidates for the account include Young & Rubicam, DDB and M&C Saatchi....

The World: Shanghai Leo Burnett handed Coca-Cola China account.(Brief article)
February 2, 2007... Coca-Cola has shifted its Red Lounge China marketing unit from the global incumbent, McCann Erickson, to Leo Burnett. Leo Burnett will manage the 40-person independent unit, which was created last year to drive the Coca-Cola brand in China...

The World: New York - Time Inc sheds 18 titles in dollars 200m Bonnier deal.(mergers of Time Warner and Bonnier Group)(Brief article)
February 2, 2007... Time Warner has sold 18 magazines to the Sweden-based publisher Bonnier Group. The deal, worth more than dollars 200 million, includes titles in Time Warner's Time4 Media and The Parenting Group portfolios. Bonnier entered the US...

The World:.(promotions of Perry Valkenburg at TBWA\Europe)(Brief article)
February 2, 2007... Perry Valkenburg has been promoted to president of TBWA\Europe. In addition, he becomes the international chief operating officer and a member of the executive committee of the network. Valkenburg, who will report to the TBWA\ president,...

The World: Rome - Pella succeeds Grainger as Group M's chief executive.(appointment of Claudio Pella)(Brief article)
February 2, 2007... Group M Italy has appointed Claudio Pella as its chief executive. Pella takes over from Dominic Grainger, who has held the position since March 2006. The previous chief executive, Marco Girelli, was forced to step down as part of the...

The World: Singapore - Four in frame for Aviva Asia-Pacific campaign.(advertising contracts of Aviva PLC)(Brief article)
February 2, 2007... Aviva, the international insurance giant, has briefed McCann Erickson, M&C Saatchi, BBDO and Publicis for a bespoke brand campaign to run in Asia-Pacific. The winning idea will be adapted in a number of markets including Singapore, Hong...

The World: Shanghai - Agency.com adds China to growing list of bases.(Brief article)
February 2, 2007... Agency.com has opened a Shanghai office. The launch is the 11th from the Omnicom-owned network and follows the opening of a second Italian office in Rome last month. Jason Kuperman (pictured), the former director of interactive at Tequila\...

The World: Asia leads the charge into the world of Web 2.0.
February 2, 2007... Universal McCann's recent global survey into the new wave of web use reveals an Eastern bias, as Tom Smith reports. Regardless of the truth, we've certainly heard a lot about it. So much in fact that, in the course of just 18 months, it has...

The World: Insider's View - France.(Segolene Royal and Nicolas Sarkozy contesting for presidential elections in France)
February 2, 2007... The presidential candidate Segolene Royal has embraced the new-media revolution to fight an entirely new kind of campaign, Bruno Walther says. The upcoming presidential elections in France will mark the end of Jacques Chirac's long...

Close-Up: Viewpoint - Why brands will live and die by their reputation.(Viewpoint essay)
February 2, 2007... The power of brand marketing now rests in the hands of consumers and clients must respect them. Brand reputation is headline news this week, last week and I guarantee every week this year. Did Channel 4 handle media interest as well as it...

Close-Up: Live Issue - Is the regional network model viable?
February 2, 2007... Can a regionally based agency compete on a level with the London shops, John Tylee asks. Golley Slater's decision to extend beyond its regional heartland, and set up shop close to London's Regent Street, is in marked contrast to the way...

Close-Up: 24 hours with ... Bruce Haines, Leo Burnett London.(Diary entry)
February 2, 2007... Name: Bruce Haines Job: Group chief executive, Leo Burnett London Professional mission: Be firm, be fair Personal mantra: Be firm, be fair 6.15am Drive to the gym. Tell myself this exercise malarkey is doing me good. Secretly wish I...

Editorial: New Grey chief needs to please the old and new.(Grey London)(Editorial)
February 2, 2007... The fact that Grey London is looking for its fifth chief executive in nine years underlines just how difficult it has been for the network's chiefs to find somebody who can give the agency a recognisable profile. Running the place can be a...

Editorial: Golley Slater heeds London's call to move.(Editorial)(Brief article)
February 2, 2007... Golley Slater's switching of its HQ from Cardiff to London is a recognition of the capital's status as a talent magnet, and the place where the big marketing decisions are taken. That's not to say the regional model is broken. Far from it...

Opinion: Perspective - Why two creative heads may be better than one.
February 2, 2007... Ken Hoggins and Chris O'Shea were together for 23 years; Richard Flintham and Andy McLeod spent 18 years together; Adam Tucker and Justin Tindall notched up 17 years, and Sean Doyle and Dave Dye managed ten These days people meet, marry and...

Opinion: On the Campaign Couch ... with JB.(advertising executives)(Column)
February 2, 2007... Q: I've been promoted to marketing director at my agency and now need to build a rapport with the trade press. Do you have any advice on how to keep at least three different journalists happy? I imagine it's what polygamy is like... A:...

Diary: On the QT ..(advertising industry news)(Brief article)
February 2, 2007... One question has been burning across adland: has MCBD's anti-smoking fish hook ad worked on the agency's chain-smoking charmer Jeremy Miles? Well, yes. He's cut back from a 20-a-day habit to just five, and he no longer puffs away in the agency...

Diary: Grey resorts to the barest of necessities with the help of Mendelsohn and a chair.(Nicola Mendelsohn)(Diary entry)
February 2, 2007... Over the years, agencies have come up with innovative and wacky ways of building morale among staff, but getting the deputy chairman to sit behind a chair naked a la Christine Keeler must be a first. Diary has got its - admittedly now...

Diary: BBH hits the slopes for a big piste of the action.(Bartle Bogle Hegarty)(Diary entry)(Brief article)
February 2, 2007... Now that the Christmas party season is over, it seems the industry needs another outlet for its enormous entertainment budgets. And what better outlet than skiing (or should that be 'an altitude conference'?). With companies all over adland...