Campaign articles from February 2006

Campaign archives from February 2006

Mainardo de Nardis denies Babila links.(Marco Benatti sues WPP Group PLC)(Brief Article)
February 24, 2006... Former Mediaedge:cia chief hits back after revelations that he is involved in WPP's investigations into Marco Benatti. Mainardo de Nardis, a former WPP executive, has broken his silence over allegations he is involved in the Marco Benatti...

AMV and MediaCom head Top 300 table.(Abbott Mead Vickers/BBDO Ltd. becomes the highest ranked agency)(Brief Article)
February 24, 2006... Abbott Mead Vickers BBDO has secured the number-one spot in the Campaign Top 300 Agencies report for the ninth consecutive year. AMV's successful defence of its two biggest-spending clients, Sainsbury's and BT, plus its RAC and Motorola...

House of Lords slams Olympic marketing Bill.(United Kingdom. Parliament. House of Lords to regulate advertisements )(Brief Article)
February 24, 2006... The Government has provoked an all-party rebellion by proposing Draconian laws to attempt to combat 'ambush marketing' during the 2012 London Olympics. Advertisers that are not official sponsors of the Games but mention them in their ads...

pounds 40m client rebates hit IPG's UK figures.(Interpublic Group reveals a retained loss)(Brief Article)
February 24, 2006... Interpublic Group has filed its 2003 results at Companies House, revealing a retained loss of more than pounds 200 million. The results include a pounds 40 million write-down pertaining to contractual obligations to clients relating to...

Pinnington nets global Euro RSCG job.(Chris Pinnington promoted at Euro RSCG Worldwide)(Brief Article)
February 24, 2006... Chris Pinnington, the Euro RSCG Worldwide UK chief executive, has been promoted to the newly created position of chief operating officer of the Euro RSCG Worldwide network. Based in the London office, Pinnington will take responsibility...

OgilvyOne appoints Baker to digital role.(John Baker, OgilvyOne London)(Brief Article)
February 24, 2006... OgilvyOne London has hired John Baker, the former Agency.com chief, to lead its interactive business. Baker also takes the role of joint client services director and becomes a managing partner at the agency. The appointment marks a return...

FCB London appoints DDB's Andrew Fraser creative director.(Brief Article)
February 24, 2006... FCB London has appointed Andrew Fraser, DDB London's creative partner, as its new creative director. The appointment marks FCB's move towards rebuilding its management team after the departure of some senior figures last year. Al Young,...

Jeremy Bullmore remembers Stephen King: godfather of strategy.(Obituary)
February 24, 2006... Stephen King died exactly a week ago. And 92.76 per cent of those he entertained, illuminated and inspired won't even know who he was. The other 7.34 per cent have lost an irreplaceable friend and mentor. Stephen loved mocking the...

Team Saatchi wins Domino's TV briefs.(Domino's Pizza Group Ltd., contract)(Brief Article)
February 24, 2006... Team Saatchi has won a brief to produce two TV ads for the pizza company Domino's, backed by an estimated media spend of pounds 3 million. The agency won the business after pitching against Flint, the creative division of the media...

TV ad revenues fall 6.2 per cent.
February 24, 2006... Agencies forecast strong performance from Sky and digital channels, though terrestrial TV suffers. The television market has seen advertising revenues fall by 6.2 per cent period on period to pounds 814.7 million in the first quarter of...

Ogilvy Group lands EUR20m Avis account.(Ogilvy Group (Holdings) Ltd., Avis Rent a Car Inc., contract)(Brief Article)
February 24, 2006... Ogilvy Group UK has won Avis' EUR20 million integrated account for Europe, the Middle East and Africa. Ogilvy triumphed against McCann Birmingham in the final shootout for the car hire company's business. A team from Rapp Collins and...

Harris quits as chief executive of EHS Brann.(Andrew Harris)(Brief Article)
February 24, 2006... Andrew Harris, the EHS Brann group chief executive, has left the agency after 16 years. Harris left the agency earlier this month. He does not have a job to go to, although he is thought to be considering pursuing other interests,...

Peter Saville takes job at M&C.(M&C Saatchi London)(Brief Article)
February 24, 2006... Peter Saville, the designer who founded Manchester's Factory Records and who has worked for clients including Stella McCartney and Yohji Yamamoto, is joining M&C Saatchi. Working closely with the executive creative director, Graham Fink,...

Clarke joins Modem in Euro creative role.(Chris Clarke, Modem Media (UK) Ltd.)(Brief Article)
February 24, 2006... Modem Media has poached Chris Clarke, the executive creative director at Wheel, as its new European executive creative director. Clarke will oversee Modem's London and Frankfurt creative departments and will be charged with developing the...

Orange seeks digital agency for B2B task.(Orange Business Solutions, AAR Group, contract)(Brief Article)
February 24, 2006... Orange Business Solutions is looking for a digital creative agency to handle all of its UK-based online marketing. The pitch, handled by the AAR, includes loyalty-driven online advertising and microsite development for product launches...

Cannes announces UK jurors for 2006.(Cannes International Advertising Festival)(Brief Article)
February 24, 2006... British representatives on this year's Cannes International Advertising Festival juries include Rosie Arnold, Jeremy Craigen and Dave Alberts. Arnold, Bartle Bogle Hegarty's creative director, will be the UK representative on the film...

Paul Weiland Films teams up with Vital.(Vital Productions)(Brief Article)
February 24, 2006... The director Jon Greenhalgh and his producer, Ivana Bohuslavova, have moved their production and service company, Vital Productions, into The Paul Weiland Film Company. The new venture will be called Vital@The Paul Weiland Film Company. ...

BMB wins four-way pitch to land Carling business.(Beattie McGuinness Bungay)(Carling Brewing Co.)(advertising contract)(Brief Article)
February 24, 2006... Leith makes five redundancies as it loses business worth 35 per cent of its billings. Beattie McGuinness Bungay has triumphed in Carling's pounds 7 million advertising pitch, scooping the account for the lager brand. BMB's win comes...

United names Rhona Cairns deputy managing director.(United London)(Brief Article)
February 24, 2006... Rhona Cairns, the group account director on United London's pounds 74 million BSkyB business and the agency's head of account management, has been promoted to deputy managing director. In December last year, Cairns resigned from the then...

Correction.(Correction Notice)
February 24, 2006... DDB London and Delaney Lund Knox Warren & Partners did not take part in the pitch for Del Monte's pan-European account as reported in Campaign, 17 February.

Merged radio body to look into trading.(radio industry trading)(Brief Article)
February 24, 2006... Issues surrounding radio airtime trading are likely to be a priority for the new radio industry trade body being created by the merger of the Radio Advertising Bureau and the Commercial Radio Companies Association. Douglas McArthur, the...

M&C Saatchi team nets February Aerial.(Mark Goodwin and Tiger Savage from M&C Saatchi London received February Aerial Award)(Brief Article)
February 24, 2006... The M&C Saatchi team Mark Goodwin and Tiger Savage has won the February Aerial Award for best radio ad. Their 'pussycat' spot to support the ITV1 drama Wild at Heart was judged best commercial of the month by David Alexander, the...

Media Forum: Will News Group ad rejig work?
February 24, 2006... Can a sales restructure help to reinvent the retail ad market, Alasdair Reid asks. The very least you expect from a new boss is that they'll move the furniture about a bit. At any rate, Mike Anderson, who jumped ship last September from...

Media: Chatter.
February 24, 2006... 'Ron Zeghibe could be accused of being a bit like King Canute in not seeing the tide of consolidation coming in.' - Alan Simmons, the chairman of outdoor specialist Concord, accuses the Maiden chairman of taking his eye off the ball 'For...

Media: City AM launches podcast service.(podcasting)(Brief Article)
February 24, 2006... City AM, the free morning newspaper, has launched a podcast service, called City PM. The daily five-minute bulletin can be downloaded at 5pm from www.cityam.com and www.threadneedle.co.uk free of charge.

Media: Mediaedge:cia wins Sports World International account.(Brief Article)
February 24, 2006... Mediaedge:cia has won Sports World International's media planning and buying account. The agency will launch a tactical store-opening campaign for Sports World. The group is the fourth-largest retailer in the market and two years ago bought...

Media: Jamie Oliver to write food column in Telegraph magazine.(Brief Article)(Column)
February 24, 2006... The celebrity chef Jamie Oliver is to write a monthly food column for The Sunday Telegraph's Stella magazine. Oliver will use the column's recipes to champion small, local suppliers. His column begins on 26 February.

Media: Guardian Unlimited tests news download service.(On2Go, contract)(Brief Article)
February 24, 2006... Guardian Unlimited is testing a news download service that works across the UK and international markets. The service, offering news alongside advertising, is being provided by On2Go and is available free to users during an initial test...

Media: Editor of The Economist steps down.(Bill Emmott)(Brief Article)
February 24, 2006... Bill Emmott, the editor of The Economist, is stepping down after 13 years in the chair. He is planning to focus on writing books. A replacement has yet to be announced.

Media: Flextech launches men's channel called Player.(Flextech PLC)(Brief Article)
February 24, 2006... Flextech is launching a men's entertainment channel called Player. The channel will complement its Bravo television channel but will be aimed at a broader 16- to 44-year-old male audience. Programming will include Italian football, films and...

Media: Five announces new line-up of factual programming.(Brief Article)
February 24, 2006... Five has announced a new line-up of factual programming for 2006. New to the schedule are Dunblane: A Decade On, a programme focusing on the school shooting tragedy, which will air in March, and Crucify Me, which follows the presenter Dominik...

Media: Lego signs deal with digital channel Jetix.(Brief Article)
February 24, 2006... Lego has signed a deal with the children's digital channel Jetix. The pan-European deal will promote the launch of a new brand called, Lego Exo-Force, and includes a branded three-minute movie featuring the Exo-Force story.

Media: ITV teams up with local business directory Scoot.(Scoot.com PLC)(Brief Article)
February 24, 2006... ITV is teaming up with the local business directory Scoot for its ITV Local broadband television trial in ITV's Meridian region. The six-month trial, running until April 2006, is designed to assess consumer demand for an interactive regional...

Media: Shares in the Daily Mail & General Trust fall.(Brief Article)
February 24, 2006... Shares in the Daily Mail & General Trust fell following its announcement that it would not be selling Northcliffe Newspapers. Offers from three bidders fell short of DM&GT's pounds 1.5 billion valuation of the regional newspaper group.

Media: Rise Communications appoints managing director.(Rachel O'Sullivan, Anna Sampson appointed)(Brief Article)
February 24, 2006... Rise Communications has appointed Rachel O'Sullivan as its first managing director. O'Sullivan was a founding partner of the digital agency Rox. Rise has also appointed Anna Sampson as its head of insight. She joins from Carat Insight.

Media: Magic 105.4 launches promotion on Breakfast Show.(of Neil Fox)(Brief Article)
February 24, 2006... Magic 105.4 is launching a promotion on Neil Fox's More Music Breakfast Show. March Money Madness, which will be run in association with the Daily Mail, will see Magic giving away pounds 6,000 each day throughout March.

Media Headliner: Jeremy Found puts choice at centre of COI offer.(Central Office of Information)
February 24, 2006... As COI's head of media wraps up a year of reviewing the media rosters, he tells Darren Davidson why bigger is better. Jeremy Found, COI's head of media, has just completed a year of hard graft reviewing the UK's third-largest advertiser's...

Media: Lifeline - Newspaper websites.
February 24, 2006... Metro is the latest paper to venture into the realm of online publishing. 1994: The Telegraph Group unveils the Electronic Telegraph, the UK's first online newspaper operation. Rivals are unimpressed. 'We don't feel the paper of the...

Media: Perspective - Merging radio trade bodies must make their marriage work.(Radio Advertising Bureau merges with Commercial Radio Companies Association)
February 24, 2006... Like old lovers announcing that they're finally tying the knot after years of polite affection, the radio trade bodies the Commercial Radio Companies Association and the Radio Advertising Bureau are forming a permanent alliance. But is...

Media: All About ... Media networks' digital offerings.
February 24, 2006... Is it a bit late for Zed to develop a digital media brand, Alasdair Reid asks. Every now and then, we're given a reminder of the fact that the digital medium is still, relatively speaking, in its infancy. Last week, it was the...

Media: Things we like.(The Guardian is now on mobile phones )(Men's Health's this month issue comes with interesting stuffs)(BRIT Awards on ITV PLC)
February 24, 2006... THE GUARDIAN ON YOUR MOBILE The Guardian's print content might not be to everyone's taste but, thanks to the mobile specialist On2Go, you can now sign up to receive tailored content from The Guardian via your mobile phone. You can...

Media: Double Standards - 'Even great shows need to air at the right time'.(Channel 4 Television Co.'s Julie Oldroyd gives views on personal video recorders)(Interview)
February 24, 2006... Scheduling controllers explain why it's all about timing and shrug off the threat of personal video recorders. JULIE OLDROYD - HEAD OF SCHEDULING, CHANNEL 4 - How much difference does good scheduling make to the success or failure of...

The World: New York - Starcom beats two to land dollars 200m Macy's media.(Macy's New York)(Brief Article)
February 24, 2006... Starcom has won the dollars 200 million media planning and buying business for the department store Macy's. The agency pitched for the account against Media Planning Group and Initiative. The business was previously handled in-house...

The World: New York - Grey promotes Rich to role of chief growth officer.(Grey Worldwide, Chris Rich)(Brief Article)
February 24, 2006... Grey Worldwide's chief executive, Jim Heekin, has completed his senior management rejig by promoting Chris Rich (pictured) to chief growth officer. Rich was previously the executive vice-president of account management. In his new...

The World: Oslo - Bidders line up as Orkla puts media empire up for sale.(Orkla Media A/S)(Brief Article)
February 24, 2006... The Norwegian conglomerate the Orkla Group has officially invited bidders to make offers for its media businesses. Under the banner Orkla Media, the group owns newspapers, radio stations and electronic publishing operations across Europe,...

The World: Beirut - Hachette teams up with Desiree Sadek for Elle launch.(Hachette Filipacchi Medias)(Brief Article)
February 24, 2006... Hachette Filipacchi Medias is launching Elle Oriental into the Arabic-speaking market. The launch, which is set for the end of May, will be the company's 39th international edition of the women's style magazine and will be available in...

The World: Shanghai - TBWA hires Yeo as executive creative director.(Yang Yeo)(Brief Article)
February 24, 2006... TBWA\Shanghai has appointed Yang Yeo, the Fallon Asia co-founder and managing partner, as its executive creative director. Yeo will officially join the agency in April, after relocating to Shanghai. Calvin Soh, the co-managing...

The World: New York - Heineken holds talks with shops about Amstel brief.(Heineken USA Inc.)(Brief Article)
February 24, 2006... Heineken USA is talking to New York agencies about creative ideas for its dollars 20 million Amstel Light business, bringing into question Publicis' hold on the overall Heineken business in the US. The company has contacted Bartle Bogle...

The World: Paris - Dentsu targets Europe through Publicis arrangement.(Dentsu Tec Inc.)(Brief Article)
February 24, 2006... Dentsu has signed an agreement with Publicis Groupe in an attempt to boost the Japanese advertising giant's presence in Europe. The deal will see Dentsu working closely with Publicis Paname in France, which works on the Dentsu clients...

The World: Kiev - MTV Europe announces new channel launch in Ukraine.(Brief Article)
February 24, 2006... MTV Europe is launching its 27th dedicated European channel in Ukraine. The 24-hour advertiser-supported music channel, which will be launched by the end of the year, will be made up of local and international programming and music...

The World: Singapore - Neo promoted to Publicis CEO as Stepan retires.(Thomas Neo, Mike Stepan, Publicis Singapore )(Brief Article)
February 24, 2006... The Publicis Singapore managing director, Thomas Neo, has been promoted to chief executive following the announcement that Mike Stepan, the current chief executive, is to retire. Neo has been the managing director since 2004 and has been...

The World: Singapore - Optimedia picks up dollars 4m L'Oreal luxury brands.(Brief Article)
February 24, 2006... Optimedia has picked up L'Oreal Singapore's dollars 4 million luxury brands media planning and buying account without a pitch. Optimedia will now handle media for brands including Lancome and Biotherm. The move comes as the company...

The World: Telefonica lays out its ambitions for mobile TV.(acquires Cesky Telecom A.S. and BellSouth Cellular Corp.)
February 24, 2006... The Spanish telecoms giant is banking on the new medium to become its next big revenue generator. Lucy Aitken reports. Europe's largest all-cash takeover was not orchestrated by a British behemoth or a German giant, but a Hispanic...

The World: Insider's View - Germany.(advertising agencies facing difficulty)
February 24, 2006... In a tough market, ad agencies must offer an integrated service and a commitment to creativity if they want to see growth, Klaus-Peter Schulz writes. Last year was again a difficult one for the German ad industry. While other regions...

Close-Up: Live Issue - A break with the past could give DFGW a future.(Duckworth Finn Grubb Waters)(Chronology)
February 24, 2006... The agency fell to 95th in the UK billings league during 2005. Can DFGW's management rebuild the shop, John Tylee asks. The most remarkable thing about DFGW is that it still survives in its current form. At one time, barely a week passed...

Close-Up: Live Issue - Is the Italian affair harming WPP's reputation?(WPP Group PLC)
February 24, 2006... Will the ripple effect of the scandal dogging its Italian operation threaten WPP beyond the peninsula, John Tylee asks. National press headlines have made uncomfortable reading for Sir Martin Sorrell of late. 'Benattigate takes a new...

Close-Up: WPP hits the headlines.(WPP Group PLC)
February 24, 2006... 9 January: WPP terminates the contract of Marco Benatti (pictured), the WPP Italia country manager, after a row over Benatti's earn-out clause. Daniela Weber, the WPP Italia managing director, takes leadership of the Italia group; Paul...

Editorial: Diageo's drive a positive start but needs support.(advertising with alcohol drinking)
February 24, 2006... A young man walks into a pub and recoils at the sight of his alter-ego making a drunken spectacle of himself; a girl at a party looks in a mirror to see a double of herself stumbling around the room in a drunken stupor. Both are scenes from a...

Editorial: BT and Post Office give incumbents hope.(advertising contracts)(Post Office Ltd. gives contract to Joshua Agency PLC and Publicis Groupe S.A.)(Abbott Mead Vickers/BBDO Ltd. retains British Telecommunications PLC and J Sainsbury PLC as clients)(Brief Article)
February 24, 2006... Repitching for business may not be the lost cause everyone thought it was. Last year, AAR research showed just 5 per cent of incumbent agencies retained business in a repitch. Since then, Abbott Mead Vickers BBDO has held on to BT and...

Opinion: Perspective - Top 300 shows rebirth of network-aligned giants.(advertising agencies)(Industry Overview)
February 24, 2006... There's change in the air. At first glance, you could be forgiven for thinking it's business as usual in the Top 300 rankings. After all, in the creative billings league, the top ten is largely unchanged. But there is some devil in the...

Opinion: On the Campaign Couch ... with JB.(difficulties faced in a advertising agency)
February 24, 2006... Q: I am an advertiser who is a great admirer of my agency, which produces some cracking commercials for me. The thing is, its business model is all wrong and I can't see it lasting the next five years without running into serious trouble. I...

Diary: On the QT ..(smoking banned at public places)
February 24, 2006... Christine Walker, the Walker Media founder, was literally fuming following last week's decision to ban smoking in public places. Agency sources say that the chain-smoking Walker has vowed to relocate from these shores to her home in the...

Diary: Daily Mail's MD Zitter turns Chiswick Charles Bronson.(Brief Article)
February 24, 2006... The streets of Chiswick have long seemed a safe haven for the media industry. Normally, there is nothing more menacing lurking around street corners than iPod-packing BBC executives. But this haven of tranquillity is only preserved by the...

Diary: Publicis fingers German sister's foul Hot Pockets.(Publicis Groupe S.A., Nestle S.A., advertising contract)
February 24, 2006... Nothing gets agencies more nervous than the prospect of having their work appear in this esteemed organ's Turkey of the Week slot. But remember, Campaign's staff are normal people who, week in, week out, have to trawl through many rough...

Diary: Haines talks up benefits of quick sleep on the job.(Leo Burnett Company Inc.'s Bruce Haines)
February 24, 2006... Imagine you are a client visiting Leo Burnett's London offices in Kensington Village. You arrive and are surprised to see two large, egg-like objects in the reception area. You move closer to investigate and surprise turns to alarm when...

Diary: Johnny Hornby's charm can't avert a driving ban.(Brief Article)
February 24, 2006... It is not often that Johnny Hornby - account handler extraordinaire and the co-founder of one of London's fastest-growing advertising agencies - finds himself in a spot so tight he cannot manage to talk himself out of it. However,...

Diary: Pick of the Week - Mother/I Can't Believe It's Not Butter.(advertising contract)(Brief Article)
February 24, 2006... Claire Billings is cheered by Mother's ad for I Can't Believe It's Not Butter: 'Mother has jumped on the Ozzy bandwagon brilliantly with a cracking idea and an even better script. The ad is filled with genuine comedy moments, but the...

Diary: Turkey of the Week - Grey Barcelona/Seat Altea.(Atletico Advertising, Sociedad Espanola de Automoviles de Turismo S.A., advertising contract)
February 24, 2006... James Hamilton is considering selling his TV after catching the latest ad for the Seat Altea, created by the Grey Barcelona shop Atletico Advertising, for the nth time: 'I thought it would be some time before a tennis player managed to...

Diary: Water-cooler monitor.(Illustration)
February 24, 2006... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Bartle Bogle Hegarty's media war chest. Kevin 36 mins 21 secs Brown has now installed himself as...

Omnicom at twenty.(Company Profile)
February 24, 2006... The Omnicom chief executive, John Wren, has combined creative integrity and a humble outlook to build the world's biggest advertising holding company. Caroline Marshall meets him in New York. When Omnicom opened for business in 1986, the...

Weeklies make gains.
February 24, 2006... Well-established monthlies are brushing up their acts as new weeklies inject dynamism into the market. Most of the high-profile launches which dominated the January to June ABCs had, by the end of the second half of 2005, increased their...

The Top 100 Magazines.
February 24, 2006... Customer magazines, such as Sky and the recently launched Tesco title, continue to dominate the top 100. OK! and Reveal showed strong growth, while Gardeners' World suffered a sharp decline. TOP 100 MAGAZINES BY CIRCULATION Rank ...

The Top 100 Magazines: Women's Lifestyle.
February 24, 2006... Sales in the women's lifestyle market were flat despite a number of launches and the success of Emap's Grazia, the first women's lifestyle weekly. Market-leading titles at the younger end of the market, such as Conde Nast's Glamour and...

The Top 100 Magazines: Women's Weeklies.
February 24, 2006... There's still a huge buzz around the weekly sector and its growth suggests it is expanding at the expense of some monthlies. Despite the hype around real-life magazines, this year's growth has again come from the celebrity titles. OK!...

The Top 100 Magazines: Men's Lifestyle.
February 24, 2006... Sales of men's lifestyle magazines were down in the second half of 2005, with the monthly titles the hardest hit. Dennis Publishing's Maxim suffered the biggest circulation decline, falling below the 200,000 barrier. Sales of the magazine...

The Top 100 Magazines: Film and Music.
February 24, 2006... While Emap's decision to close Smash Hits indicates that there are problems in the pop market, mainstream rock titles are flourishing on the back of the download generation. Emap's Q and Mojo both recorded significant circulation...

The Top 100 Magazines: Computing.
February 24, 2006... Year-on-year sales of console magazines dropped again in a category that has been struggling for some time. However, the period-on-period figures show a different story as most of the major titles recorded either increased sales or only minor...

The Top 100 Magazines: Customer Magazines.
February 24, 2006... Customer magazines from some of the UK's biggest retailers shone in the latest ABC figures, providing a welcome boost to the customer publishing sector. In fact, in the top 100 circulations, the six highest-placed titles were all...

The Top 100 Magazines: Home and Garden.
February 24, 2006... Conde Nast's House & Garden provided the biggest surprise in the home-interest sector, overtaking its IPC Media arch-rival, Homes & Gardens, for the first time in a decade. House & Garden, which showed a 2.9 per cent drop year on year,...

The Top 100 Magazines: Teen Magazines.
February 24, 2006... There was scant cheer to be found in the teenage lifestyle and entertainment market this year, with the majority of titles suffering declining ABCs. Emap's More was the teen sector's only real success story. The title leapedfrogged its...

The Top 100 Magazines: TV Listings Titles.
February 24, 2006... Despite upheaval in the TV listings market, as a whole it remained remarkably stable, recording a total rise of 3.1 per cent year on year. IPC Media's market-leading title What's on TV was down significantly, with H Bauer's TV Choice...

The Top 100 Magazines: Motoring Magazines.
February 24, 2006... The circulation plummet from Dennis Publishing's Test Drive accounts for almost half of the overall circulation drop for the motoring market. The magazine, which launched in September 2004, registered a first ABC of just under 110,000...

The Work: New Campaigns - UK.(British Telecommunications PLC contracts Agency.com Ltd.)(Harrods contracts Isobel)(Diageo PLC contracts Abbott Mead Vickers BBDO Ltd. and Language)
February 24, 2006... ONE TO LOOK OUT FOR - DIAGEO - MIRROR, MANY ME Project: Mirror, many me Client: Andy Fennell, marketing director, Diageo Brief: Encourage 18- to 24-year-olds to re-consider their attitudes to alcohol Creative agencies: Abbott Mead...

The Work: New Campaigns - The World.(Wrigley Company Ltd. contracts DDB Sydney)(Careerbuild.com contracts Cramer-Krasselt Co.)(Nike contracts Wieden and Kennedy Amsterdam)
February 24, 2006... NIKE WOMEN - TELL ME I'M NOT AN ATHLETE - EMEA Project: Tell me I'm not an athlete Clients: Paolo Tubito, Pablo Zea, marketing directors, Nike Brief: Say to women, get up and show the world what you've got Creative agency: Wieden &...